CIBELAE / WLA Seminar: “Marketing and



CIBELAE / WLA Seminar: “Marketing and
 CIBELAE / WLA Seminar: “Marketing and Communication: Opening the Doors for Lottery Organizations” April 10-­12, 2013 – Montevideo, Uruguay Accommodation and seminar venue: Radisson Montevideo Victoria Plaza Meeting Room: Principal NO TRANSFER SERVICE WILL BE AVAILABLE The cost for a taxi from the airport to the hotel is 60 USD. Dress code: Business casual Language: English/Spanish and Portuguese simultaneous interpretation will be available Wednesday, April 10, 2013 Arrival of the participants 16:00-­‐18:00 Working documents presented to the participants 20:00 Welcome Dinner Thursday, April 11, 2013 09:00 – 09:15 09:15 – 09:45 09:45 – 10:45 10:45 – 11:15 11:15 – 11:45 Welcome addresses by: Fabio Cleto, President of CIBELAE and Vice-­‐President of Fondos de Gobierno y Loterías de CAIXA, Brazil. Dr. Rolf Stypmann, Executive Director of Toto-­‐Lotto Niedersachsen and member of the WLA Executive Committee Luis Gama, General Director of Dirección Nacional de Loterías y Quinielas de Uruguay. Marketing & Corporate Image Speaker: Juan Antonio Gallardo, Business Director SELAE, Spain Panel: Current Running of the Gaming Business in Social Networks Lotteries participating: -­‐
ALEA, Argentina -­‐
Lotería Nacional, Mexico -­‐
SELAE, Spain Coffee Break Marketing and why it matters – the German case 1 11:45 – 12:15 12:15 – 12:45 12:45 – 13:15 13:15 – 14:30 14:30 – 15:00 15:00 – 15:30 15:30 – 16:30 20:00 Speaker: Dr. Rolf Stypmann, Managing Director Toto-­‐Lotto Niedersachsen, Germany Customer Satisfaction Surveys: initiatives for grading Speaker: Enrique Otero, Head of research & market analysis Lotería Nacional S.E.-­‐ Argentina Advertising as key player on a successful product launch -­‐ Swissloto Case study Speaker: Joseph Pérez, Marketing Director’s Assistant Loterie Romande, Switzerland Speaker: Silvio Vivas ALEA-­‐ Argentina Lunch Advertising Campaigns, Consumer Protection and Responsible Gaming Speaker: María Albina Salcedo, Head of Trade-­‐Marketing Lotería Nacional, Ecuador The role of each form of advertising and its importance for the lotteries results. The case of the Uruguayan lotteries. Modernity of the traditional format. Speaker: Luis Gama, General Director Dirección Nacional de Loterías y Quinielas, Uruguay Generation Y: How suppliers are prepared to meet this new lottery audience -­‐
Juan Mingo -­‐ Scientific Games -­‐
Marcelo Berner – Gtech -­‐
Milena Chávez -­‐ Intralot Dinner Friday, April 12, 2013 09:15 – 10:45 10:45 – 11:15 11:15 – 11:45 11:45 – 12:15 Panel: Modernization of products Lotteries participating: BANCA DE QUINIELA DE MONTEVIDEO – Uruguay CAIXA ECONÔMICA FEDERAL -­‐ Brazil LOTERIA NACIONAL – Dominican Republic ONCE – Spain SANTA CASA DA MISERICORDIA -­‐ Portugal JUNTA DE PROTECCIÓN SOCIAL-­‐Costa Rica News practices generating positive results for lotteries Speaker: Edilson Carrogi Ribeiro Vianna, National Director of Lottery Products CAIXA ECONÔMICA FEDERAL -­‐ Brazil Coffee Break Responsible Gaming Framework of the WLA Speaker: Inés García-­‐Pintos, Head of Social Investment and Innovation Confederation of the Spanish Savings Banks (CECA). 2 12:15 – 12:45 12:45 – 13:15 13:15 – 14:30 14:30 – 15:00 15:00 – 16:00 16:00 – 16:30 Innovation and synergy in the different areas of communication – the pay-­‐out of integrated communication in Lotería Navideña 2012 in Portugal Speaker: Cristina Mendonça Santa Casa de Misericordia, Portugal. How successful was doubling the price of the United States’ best-­‐known lottery brand, Powerball? Hear insight on how this venture could make your lottery more money and what role marketing played. Speaker: Terry Rich. President/CEO Iowa Lottery Authority Lunch Innovation and Tradition: how to reconcile? Speaker: Roberto Palermo Banca de Quiniela de Montevideo -­‐ Uruguay Generation Y: How suppliers are prepared to meet this new lottery audience -­‐
GLI – Mike Randall -­‐
SORTEO GAMES – Nour-­‐Dean Anakar -­‐
POLLARD BANKNOTE LTD – Joaquín Casajuana -­‐
BOLDT GAMING S.A.-­‐ Christian Massari General Discussions –Closing Remarks & General Debate END OF THE SEMINAR 3 

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