Future Code-named Santa Rosa Korea
Transcription
Future Code-named Santa Rosa Korea
Contents June 2007 / Vol. 36 40 IT Korea Analysis 27 Design Forum 47 FIRA RoboWorld Cup 2007 Graphic Design _ Kang Mun-suk Chairman & Publisher Executive Advisor President-Publisher 10 Publisher's Message Virtual Reality FIRA RoboWorld Cup 2007 Convergence of Design and IT Forum 30 32 34 11 14 15 16 17 18 Editorial ‘Ware the Uncanny Valley Hot Issue Future Code-named Santa Rosa Korea-US FTA Affects IT Converged Services IBM to Combat Data Center Energy Crisis Scenario Information Stream 20 In Depth Report / Hanaro Telecom Who Will Hold Hanaro? 22 Virtual Reality IT Enterprises Run to Second Life 36 37 38 40 42 44 24 27 28 29 8 Academia Adapting to Convergence Consumer-oriented Design 45 _ June 2007 KOREA IT TIMES Policy Direction Using Digital Information for Analog Information Flow Information Culture Month Information and Communication Yesterday and Today Series of Fortunate Events Open Korea Asian games to Mark Incheon as One of World’s Top 10 Cities 52 54 56 58 60 62 64 IT 21 Conference 2007 Enabling Fusion of Technology, Digital Convergence Greater Budget Backing Educational Industrial Collaboration Data, Information, Knowledge 66 Google Chairman Eric Schmidt Goes After Windows 47 Cover Story Robot Industry Overview Robots, an Expert’s View One Robot in Every Household (MOCIE) 48 50 51 Preview Event United Cities, Local Governments World Congress in Jeju 46 FEZ Graduating in 2009 New Product Emotional, Technological Revolution Environment Day Eco-Friendly Key to Competitiveness Environmental Technology Frontrunner Samsung Techwin -- From Manned Security to Unmanned Security From One Technical Challenge to Another Robotics in Sports, Education Android Soccer Success European Robot Soccer Teams Play Second Fiddle to Korea Ocean Day Aiming for Top 5 Ocean Superpower KCTA 2007 Mature Technology Exhibition 74 Financing Integrated Capital Market Law 76 Essay Blue Horizon of Digital Hallyu VI 78 80 81 82 84 Industry Microsoft Imagine Cup 2007 IT Olympics Software Competition 85 86 90 Analysis Korea Adapting? 91 68 Global Match Making Channel-focused Security in Korean Market 70 People & Events 72 Expert Column Particle Accelerators, Favorite of Nanotechnology Age Country Report Narrowing Digital Divide Dole : Most Trusted Company in Korea EU Day : Peace, Prosperity, Security S&T Policy in Italy, Cooperation with Korea Real-time News Open Letter from Kim Moon-soo Korea’s Software Exports on Rise Two New HSDPA Exclusive Phones News Briefs Parade of Nations Italy National Day Europe Day Reception Scholaships Recognize Extraordinary Visit from Royalty Annual Korea-Germany Association General Meeting Wines of Argentina First Grand Tasting in Seoul Kim Tae -sub Han Kon- ju Chung, Monica Younboo Special Advisor Chang Hong-yul Supplement Director Managing Editor Senior Editor Editorial Director Kim Joo-hyung Yeo Hong-il Matthew Weigand Lee Kyong-hwan IT Industry Editors Business Editor Contributing Writers Lee Chung-moo Lee Kang-soon Koo Won-hum Staff Reporters Internet Manager Chun, Clair Go-eun Yeon Choul-woong Lee Suk-woo Lee Kyung-min Shin Sung-won Jude Kim Kang Mun-suk Cho Hee-sang Ryu Mi-ja Bok Dong-kyu Business Manager Circulation Manager Administration Manager PR Manager Sales & Marketing Manager Publication Team Manager Kim Chang-ho Park Mi-jung Kim Si-hwan Kim Rae-ho Yoon Jong-jin Yoon Hee-joo Financial Auditor Financial Team Choi Eun-kyung Cheon Hong-joo Correspondents N.America Europe Southeast Asia Far East China Oceania SW Asia M.East James Joo young-hoon Choi Young-zun. Lee Sung-ki Lee Jin-bok Kim Moon-soo Chun Jong-sung You In-kyung Choi Duk-hee Chung Jung-ja Photographer Advertising Manager Art Director Designers Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr) Korea IT Times Guide Published by KDC Times Co of the KDC Group 5F, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, korea(135-010) Tel: (82-2)3459-0664//0621/0678/0671 Http://www.ittimes.co.kr E-mail: [email protected] Under the pertinent registration No. RA-09536 on Oct.2, 2003 Advertising Te l: (82-2)3459-0664 Fax: (82-2)569-5160/69 Subscription & Circulation Tel : ( 82-2)3459-0678/0583 Subscription Rate by Air Mail Newsstand in South Korea: US$ 9.00(8.500 won)per copy Within South Korea: US$97.00(91.800won)per year(12 issues) Asia: US$131.80 per year(12 issue) N.America, Europe and Middle East : US$199.80 per year(12 issues) Africa, Central and South America and South Pacific: US$264.60 per year(12 issues) Editorial ‘Ware the Uncanny Valley * Virtual Reality * FIRA RoboWorld Cup 2007 * Convergence of Design and IT Forum The Repliee Q1 Actroid robot looks strangely unsettling Kim Tae-sub Chairman and Publisher The days are heating up here in Seoul, and the trees are in full bloom. Its good to use this time to reflect on growth, and specifically in this magazine the growth of the Korean IT industry. Technology is changing the world every day, and yet the more it changes the more it stays the same. Virtual world creator Linden Labs created a place where the imagination of its users can run unrestricted. Now, corporations are also entering the virtual place, also trying to push their ideas in an unrestricted manner. What was once a virtual playground is now becoming more and more like the real world. And as the virtual world becomes more like reality, reality becomes more like a virtual world with the advancement of robot technology. The robotics industry in Korea is showing its strength in the FIRA RoboWorld Cup 2007 this year in San Francisco. Read all about the father of robotics in this issue, Kim Jong-hwan. Finally, the Korean university Seoul National University of Technology was host to an international conference and symposium this month that spoke about the convergence of universal design and information technology. Universal design is something that most of the people in the world are familiar with, and deals with the look and feel of everything we use in our daily lives. As information technology becomes more and more a part of our daily life, universal design becomes imperative. Read about it in this issue as well. Kim Tae-sub 1 0 _ June 2007 KOREA IT TIMES A s advances in robotics technology increase, robots are designed that look more and more like people. Robotics engineers often aim for a fully humanoid-looking robot that can mimic people in every way. However, that may not always be a good thing, due to the Uncanny Valley. The Uncanny Valley is a concept that was introduced by Japanese roboticist Masahiro Mori in 1970. The idea is that humans respond to a robot with only a few human-like characteristics such as two eyes or speech in a positive way. Simply put, a boxy, awkward robot is cute. Robot designs that are more human-like in appearance cause normal humans respond to them in an increasingly positive way. A robot that looks like a child's toy is endearing. However, once a robot design passes a certain level of human-like appearance, normal people suddenly begin to respond very negatively to the robot. Said in another way, to design a robot that looks almost human is to design a monster. This means that if roboticists attempt to design a robot to look like a human they need to design a perfect imitation human or it is a complete failure. There is no room for mistakes. Now, at this time, many new android style robot designs are sitting squarely in the Uncanny Valley. For instance, the robot Actroid Repliee Q1 designed by Osaka A graph of the Uncanny Valley concept University is considered to be an excellent example of this phenomenon. The robot almost looks like a young, pleasant Japanese girl. It mimics blinking, speaking and breathing. Repliee can also react quickly enough to push away a potential slap or poke. However, the robot fails to look human enough. It in fact maintains a strong and unmistakable air of creepiness. All kinds of people, young and old, men and women, respond to the robot with distrust or even disgust. It seems as if the robot is trying too hard, and failing, to be human. People respond to it like a monster. It is something A FIRA RoboWorld Cup soccer robot looks out of the Uncanny Valley. Another example of this endearing Uncanny Valley phenomenon is the Albert Hubo designed by Korea Advanced Institute of Science and Technology (KAIST). The robot is basically the same model as the Hubo also designed by KAIST, except the Albert Hubo has an animated human-like head that looks like Albert Einstein. It seems like Albert Einstein's head was taken from its grave and re-animated using artificial means, which could be the plot of a horror movie. The design is firmly within the Uncanny Valley. The normal model Hubo with a stylized head that looks like a computer monitor, on the other hand, elicits no such response from people. And the small, block-shaped soccer robots from KAIST that participate in the RoboWorld Cup each year do not look strange or threatening at all. They look like the best kind of toys. So while it is definitely a great technical challenge for roboticists to design and built a robot that looks, acts, and seems human, it might not be the best focus for the Korean robotics industry. Cute, toy-like robots seem to be the way to go. KOREA IT TIMES June 2007 _ 1 1 Letters to the Editor Have your voice heard, and your opinion published. Our July edition of the Korea IT Times will include a new feature, Letters to the Editor. Have an insight, a correction, or a response to a story? Send it in to [email protected], and tell us what you think. Selected messages each month will be published from all sides of an issue. See your words in print! 1 2 _ June 2007 KOREA IT TIMES Hot Issue Future Code-named Santa Rosa Santa Rosa is the Intel's next generation platform that is based on Intel Centrino Duo and Intel Centrino Pro technology. The Santa Rosa used to be Intel's inside code name that the company used as they were developing the technology. It didn't take so long to be open to the public. Intel's platforms have always been the turning point of the PC industry. Not Intel Turbo Memory (left) and Intel Next only does the new Generation Wireless platform have upgraded performance, but it also drops the price of older products. Thus, the new platform encourages the popularization of PCs and the development of the new application industry. Every time Intel upgraded the platform, the devices for 3 Dimensional graphics and high quality images were also upgraded. Intel's platform not only applies to laptop PCs, but also to portable multimedia devices such as PDAs. This is exactly why information technology corporations pay high attention to Santa Rosa. To 286, and the Centrino A typical PC platform is composed of a Central Processing Unit (CPU), wireless LAN and a set of chips, including graphics and memory. The Santa Rosa Platform contains Intel Core2Duo 800MHZ processors and Intel 965 mobile chipsets and double memory as an option. Intel's next generation Centrino chipset has continuously evolved with Carmel, Sonoma, Napa, Merom and now Santa Rosa. Before the Pentium chip, there were microprocessors called the x86 series -- 286, 386 and 486. These evolutions are led by CPU information since it was the CPU that determined a PC's maximum speed. The microprocessor that impacted the industry a great deal was the chip 8086 and 8088 that IBM first invented for personal computers in 1979. The 286 PC in 1982 came up with better speed and memory capacity. Multitasking was provided under the second mode. In 1993, Pentium operated at speeds of 60 and 66 MHZ, but it was soon terminated due to excessive heat and bugs. The code name P-54 then popped out to open up a whole new Pentium Era. Pentium II did not have a PIN and provided in Single 1 4 _ June 2007 KOREA IT TIMES Edge Contact (SEC) form. The Centrino processors we use nowadays were first shown in 2003. At that time, Centrino was composed of Pentium M CPU, an 855 main board chipset, and Intel Pro Wireless 2100 Wireless LAN. This is not much different from the newest platform Santa Rosa. The focus of evolution of CPUs at the current point is how to reduce heat and energy waste while keeping the fast speed. Centrino Duo acts as if there are two heads, enabling fast speed and multitasking, but it really means energy saving because while one core operates, the other rests. Wireless service competitive to cable The Santa Rosa chip The Centrino is built to be competitive in the mobile environment. The PC that is mounted with the Santa Rosa platform will boot faster and have a faster access to wireless LAN. The speed of Wireless LAN is 135 Mbps maximum, which is 2.5 times faster than the 54 Mbps of a Napa PC. Even the chipset has met its whole new world with the 965 Chipset, containing DDR2 800 MHz memory with built-in graphic chip, 965GM. This means Santa Rosa notebooks will give the best suitable condition for watching movies, working with 3D graphics and playing games. The most impressive news about Santa Rosa is its Turbo Memory (known as Robson) and 802. 11 Nano wireless LAN. This is the brand new and innovative technology that Intel applied to a desktop. The thing about the turbo memory is that it is optional to the consumers. The cost will add up if the turbo memory is added. The President of Intel Korea Lee Hee-sung noted: "I understand that it is not the best price for the consumers, yet we expect the technology to be universalized by the end of the year, enabling us to offer affordable price for turbo memory." Korea-US FTA Affects IT The government revealed the full text of the Free Trade Agreement (FTA) between South Korea and the United States on May 25. Some analysts pointed out that there are still controversies over such issues as strengthening the crackdown on infringement of intellectual property rights and the application of international labor standards to Gaeseong Industrial Complex. In particular, as the United States is persistently raising possibility of renegotiations for the FTA. It is likely to face difficulties before it gains ratification from Congress. In the IT sector, both countries have agreed to expand the scope of the mutual recognition agreement (MRA) for communication equipment from the test score levels to product certificates. Accordingly, Korea can export communication equipment to the US with just a domestically made product certificate. Those offering Internet online services must offer individual information on invaders even without a warrant if owners of intellectual property rights request the information on the invaders when acts infringing intellectual property rights occurred on a relevant site. At the same time, a site allowing downloading without permission may be shut down. The crackdown on illegal copies and illegal printing were additionally confirmed. In particular, it concretely stipulated a crackdown on infringement of intellectual property rights. In the intellectual property protection field, those who filmed or were trying to film a movie through a video camera at a theater are to be punished. South Korea and the United States also agreed to apply safeguard measures more than once against the same product. The agreement also says that a party taking global safeguard measures may exclude imports of goods from the other party if such imports are not a substantial cause of serious injury or threat thereof. Under the agreement, South Korea maintains import safeguards on 30 types of agricultural products. But such protection measures on other agricultural goods are not stipulated in detail. South Korea wants the US to recognize goods made at the inter-Korean industrial complex in North Korea as originating from South Korea. In principle, the deal raised the possibility of giving special tariff treatment to goods made in the Gaeseong Industrial Complex. The two sides agreed to establish an outward processing committee on the Korean Peninsula to discuss the matter later. However, the deal requires goods made outside South Korea to follow international labor standards, a measure expected to dim the prospects for goods from the North Korean industrial complex. At the same time, South Korea and the US agreed to immediately eliminate tariffs on imported cars with engine displacements of less than 3,000cc. Both sides agreed on a so-called snap-back system, which allows one of the two sides to withdraw the tariff-elimination measure if one party keeps its restrictions that materially affect sales, purchases and distribution. From OEM to ODM Large companies, including Samsung Electronics, LG Electronics and LG Philips LCD, have decided to change their parts purchase strategy from the original equipment manufacturer (OEM) method to the original design manufacturer (ODM) method. Samsung Electronics and LG Electronics have decided to give the right to supply mobile phone modules to specific subcontractors and the subcontractors will be in charge of design and mobilization of parts necessary for the manufacture of mobile phone cases, keypads and antennas, industry sources said. Along with this, Samsung Electronics and LG Philips LCD plan to apply such purchase methods to back light units (BLU), a core part of LCDs, from the latter half of this year. Until recently, Samsung Electronics and LG Electronics entrusted their subcontractors with simple manufacturing businesses, while taking responsibility of manufacturing almost all parts, including mobile phone cases and exterior modules, by themselves. Through this new method, Samsung Electronics plans to bolster its international competitiveness like advanced foreign companies such as Nokia, a company spokesman said. KOREA IT TIMES June 2007 _ 1 5 Hot Issue Super Slim AMOLED Developed Samsung SDI said it developed the world's thinnest 2.2-inch AMOLED, which touts a 320 x 240 resolution and 10,000:1 contrast ratio, a company spokesman said. The company plans to massproduce the 0.52-mm thin AMOLED from the third quarter of this year. Samsung SDI also projects to introduce super slim mobile phones with 5-mm in thickness, which adopted the thinnest AMOLED from the latter half, the spokesman said. Widely different from LCD, AMOLED does not require a backlight and color filter so that it can greatly reduce thickness, he said. Chairbot Takes Over After the Einstein robot the Korea Advanced Institute of Science and Technology has developed the Hubo FX-1 chair bot. It is basically a chair with legs and can carry a human weighing upto 100 kgs. The person sitting can control the robot easily using the built in joystick. Each ankle has a 3-axis force/torque sensor which measures the normal force and 2 moments. Each foot has an inclination sensor which measures the angle of the slope. HUBO FX-1 is two meters in height, and weighs 150 kg. It requires external power but in the long term KAIST aims to make it battery powered. Future application include carrying old and disabled persons and moving heavy loads. Military is also one of its future applications may be in a decade or so it will be running on fuel cells with a soldier mounted on firing rpg's and chain guns. 1 6 _ June 2007 KOREA IT TIMES Converged Services A brand new service will make a commercial debut in July in Korea. Critics say that the new service may redesign the market hegemony in the fields of information and communication. The designer is nothing but converged service of communication. Converged service means mixing one service with others to make a bundle of services. To take some examples, mobile phone service plus wireless broadband service, and wired phone service plus Voice over Internet Protocol (VoIP) will be available this coming July. WiBro and terrestrial digital multimedia broadcasting can be launched in the era of convergence between telecom and broadcasting. It will be jointly provided by the country's No. 1 broadband operator KT Corporation and largest broadcaster KBS. In this trend, no one can survive since converged service is firmly believed to draw more customer attention than solo services. For the customers' side, subscribing a bundle of service gives a benefit of price discount. Customers who pay 10 thousand won (US$9.75) for one specific service can use two different services at the same price thanks to converged service. Converging two or three services can lower the original total prices. It is a kind of synergy effect. The introduction of converged service was discussed for the first time last year after Roh Jun-hyung, minister of information and communication, took in office. Before his inauguration, telecom and broadband service companies had to run their own service without crossing over the different kinds of services owing to the regulations that prohibit the launching of converged services. Minister Roh, however, lifted the ban to give business chances to information and communication service providers. He had said: "It is ridiculous to keep the regulation in this era when various kinds of communication services, mobile, broadband, or DMB are flooding over the markets." Thus Ministry of Information and Communication, or MIC, revised the regulation to permit communication companies including leading ones like SK Telecom to launch converged services in coordination with others running different business of communication. KT, a leading broadband operator whose market share is about 50 percent, is waiting for July. According to sources, KT plans to connect its own business with mobile movies, TV dramas, video on demand, quizzes, games, electronic commerce, e-banking and interactive advertising events. KT can provide all these services through broadband, mobile networks and WiBro. For mobile service, KT can work together with its affiliate mobile company KTF. For other services KT has signed agreements with counterparts, for example movie producers, TVs, game companies and banks. The giant can provide a lot of converged service for its customers. A critic said that KT will be the most competitive company in the age of converged service with its strong broadband network and financial background. "The converged service will offer windows of opportunity, " Lee Sang-hoon, senior executive vice-president of KT's business development group, said. SK Telecom, a prominent market leader in mobile phone service, is forecasted to link its own service with other services like DMB. SK Telecom tries to cooperate with insurance companies. Critics say that SK Telecom's service is a hybrid one in a sense that a mobile service meets an insurance package. SK Telecom, however, has a limit of producing converged service because it does not have the broadband network that KT does. This handicap sometimes provokes a speculation that it would take over a broadband operator like Hanaro Telecom, second largest to KT. Hanaro Telecom has already launched some converged services. It could do the job because it is not a market-controlling company with its low market share. Companies with 50 percent or less of market share can provide converged services. Hanaro is offering triple services that combine broadband with hanaTV and wired phones at a low price. It is certain that converged services will set a new stage for every telecommunication service companies to open a new age. IBM to Combat Data Center Energy Crisis IBM project Big Green IBM announced in May it is redirecting US$1 billion per year across its businesses, mobilizing the company's resources to dramatically increase the level of energy efficiency in IT. The plan includes new products and services for IBM and its clients to sharply reduce data center energy consumption, transforming the world's business and public technology infrastructures into green data centers. The savings are substantial -- for an average 25,000 square foot data center, clients should be able to achieve 42 percent energy savings. Based on the energy mix in the US, this savings equates to 7,439 tons of carbon emissions saved per year. Called Project Big Green, IBM's initiative targets corporate data centers where energy constraints and costs can limit their ability to grow. The initiative includes a new global green team of more than 850 energy efficiency architects from across IBM. Today, according to analyst firm IDC, roughly 50 cents is spent on energy for every dollar of computer hardware. This is expected to increase by 54 percent to 71 cents over the next four years. "The data center energy crisis is inhibiting our clients' business growth as they seek to access computing power," said Mike Daniels, senior vice president, IBM Global Technology Services. "Many data centers have now reached full capacity, limiting a firm's ability to grow and make necessary capital investments. Today we are providing clients the IBM action plan to make their data centers fully utilized and energy efficient." IBM currently runs the world's largest commercial technology infrastructure, with more than eight million square feet of data centers in six continents. By using the same energy efficiency initiatives it is offering clients today, IBM expects to double the computing capacity of its data centers within the next three years without increasing power consumption or its carbon footprint. Compared to doubling the size of its data centers by building out new space, IBM expects this will help save more than five billion kilowatt hours of energy per year. Largest Monthly Exports in Nation's History Korea recorded the largest exports in its history in May after posting double-digit increase rates for 16 consecutive months. According to data released by the Ministry of Commerce, Industry and Energy, last month's exports stood at US$31.25 billion, an 11.9% gain from last year's comparative figure. As for imports, the figure stood at US$29.77 billion, a 13.6% increase from a year ago. As for trade balance, Korea posted a surplus of US$1.48 billion. Although the figure shows a drop from the previous month, it extended the number of consecutive months of trade surplus to fifty since April 2003. The ministry said that the main reason for the continued showing of strength in exports despite the unfavorable market conditions, such as the rise in the value of the Korean won and the depreciation of the Japanese yen, can be found in the sharp rise in the number of mainstay export items. Aside from the automobile exports that increased by 20% from the same period last year, the exports of steel, LCD panels, and machinery all rose sharply from last year. According to a regional tally on the exports from May 1 to May 20, the exports in May rose sharply because the exports to the US at 24.9% and China at 25.9% rose at considerably higher rates while the exports to Japan increased at a moderate pace. KOREA IT TIMES June 2007 _ 1 7 Scenario / Cheonggyechun Ubiquitous Information Stream Cultural landmark of the past becomes landmark of the future by Chun Go-eun [email protected] C heonggyechun, or Cheonggye Stream, is a 5.8km long stream that flows through downtown Seoul into the Han River. This landmark represents a dramatic change and advance of Korean technology. It is very strange to say that a stream has something to do with the evolution of technology in Korea, but it is true. If you look into the history of Cheonggye Stream, you can find out that Cheonggyechun is not a simple stream but a symbol of evolution. 1 8 _ June 2007 KOREA IT TIMES Yesterday and today Spring is a good season to stroll along Cheonggye Stream. According to Seoul City Hall, thousands of people walk down the stream every day. Even in the early morning and late evening you can easily see people jogging to sweat. It has been only a year and a half that people could take a walk along the stream. Since Cheonggye Stream restoration was completed in September 2005, its presence has been a welcomed sight for weary urban residents. Today, Cheonggye Stream is one of Seoul's main tourist attractions. Cheonggye Stream starts near the Dong-a Daily Newspaper in downtown Seoul. People can not miss Cheonggye Plaza with its 20-meter high, snailshaped sculpture named Spring donated by KT, a leading broadband and IPTV provider. Claes Oldenberg's sculpture has become a milestone for Seoulites and tourists. The walls along the stream's walkways are painted with colorful murals depicting Korean history and culture. Before the Cheonggye Stream restora- tion was done, people could not see the water flow because Cheonggye Stream was covered with the asphalt road named Cheonggy-ro, on which 3°§1 Highway was constructed. Under the road flowed dirty water with garbage and sewage. Traffic was terrible every day and the US army recommended its vehicles not to use the road in a fear that the road would be blown away by the gas that the dirty water produced. However, the dirty road and the highway was regarded as a symbol of Korean construction technology. When Park Jung-hee, a military general-turned president, started his modernization program to make war-torn poor Korea become a developing country, Cheonggye Stream was a place where the urban poor gathered and lived in poverty. After all, Cheonggyechun, which literally means Sky blue Stream, became a filthy waterway and Park Jung-hee decided to cover Cheonggyechun with asphalt. At that time, Cheonggye Stream construction was high-tech. Adding a highway on the road was a miracle. Breaking ground was big news for Koreans and all high ranking government officials including President Park joined the opening ceremony. His cabinet members also stood on the highway to celebrate and herald the accomplishment and walked down the road with President Park. The future Cheonggye Stream is now experiencing another change in its nature. This change is really different from the previous ones. Cheonggye Stream will turn out to be an IT Stream. It is because Seoul City Hall and a civilian IT company agreed to adopt IT to Cheonggye Stream in order to make Cheonggye Stream a ubiquitous stream. If Cheonggye Stream changes into a computerized waterway, it may be the first one ever of its kind. What does it mean to be a ubiquitous stream? Samsung SDS,a developer of the u-Cheonggye Stream Project, explained that in a ubiquitous stream, everything is under control by computer system. The quantity of water that runs in the stream and the height of it will be managed by computer programs and systems that Samsung SDS provides. Tourists will enjoy the ubiquitous Cheonggye this coming September when the implementation of the system is completed. First of all, Samsung will adapt its u-City integrated platform named UbiCenter to the plan. This Center reduces the quantity of water to a certain level when it rains heavily during the summer season. This can be possible because the sensor planted on the bottom of the stream reads the amount of rain. When the sensor reports what is happening to the Center, the Center controls the influx of water that comes from the Han River through the pipes under the ground every day. The planted sensor also checks the quality of the water. When polluted water flows into Cheonggye Stream, the sensor smells it and reports it to the Center so that the Center can prepare next steps to prevent more pollution. Thanks to the system, walkers of the waterway can see fish live on the screen that is attached to the walls. In order to do this, Samsung will implant cameras at the surface of water where fish often gather. Camera will send the pictures of fish to the screen. Lights and traffic lights will be automatically controlled according to the weather. When it is gloomy the lights will be brighter and when it is evening the colors of lights will be romantic. Furthermore, mobile phone users walking down the waterway can read the history of Cheonggye Stream, its relics, documents about the Cheonggye Stream restoration project and history of Seoul by touching their mobile phone to RFID tags. In the RFIDs implanted on the walls of Cheonggye Stream, every above-mentioned piece of information is programmed. Tourist information and road maps are also available. Samsung said that the "u-Cheonggye Stream will be highlight of all changes of technology that has been adapted to it." Cheonggye Stream will also become a stream in which wireless LAN and wireless broadband services including WiBro flow. Thanks to the wireless networks, people can turn on their laptop computers and check their e-mail at any place around Cheonggye Stream. In this warm season, you cannot miss young guys sitting on the walkways of Cheonggye Stream and communicating with their friends on computers. Kim Young-min, a salesman, said: "At Cheonggye Stream I often eat a hamburger set while checking e-mails that come from my company and clients." He explained that before a wireless LAN system was installed around Cheonggye Stream he always came back to his company to do so or paid 4000 won (about 4 dollars) to use Starbucks where wireless internet services are available. Mobile and broadband network providers put marketing priority to Cheonggye Stream. KT, SK Telecom and KTF are the leading companies in this trend. KT's Nespot is a wireless LAN service and SK Telecom's T-login and KTF's i-Plug are wireless broadband services. An official who asked not to be named said that in two years Cheonggye Stream will be a mecca of wireless broadband service because broadband network providers and telecommunication companies will spend more money on the system which has already installed in Cheonggye Stream for better services. WiBro will also meet with Cheonggye Stream. WiBro is a Korea-invented new wireless broadband service. WiBro enables users on vehicles running at the speed of about 60 miles per hour to connect web sites. If you are a CEO of a company, you can open your laptop to check e-mails on the road to the company. KT declared that it would decorate Cheonggye Stream with WiBro. In all, Cheonggye Stream is not a simple stream in nature. Cheonggye Stream is, so to speak, a stream of wireless service. There can you enjoy the flow of water and the stream of communication. Cheonggye's yesterday, today and tomorrow deserves your attention and love. KOREA IT TIMES June 2007 _ 1 9 In Depth Report / Hanaro Telecom Who Will Hold Hanaro? by Chun Go-eun [email protected] A s far as Hanaro Telecom Inc. is concerned the phrase is absolutely true. Rumors are circulating that Korea's second-largest broadband and IPTV operator Hanaro Telecom will be bought out by an unknown third party, despite denials by Hanaro executives. Market analysts have speculated on a number of different firms poised to purchase the struggling telecom company. When analysts talk about Hanaro, the theme is not about whether or not it will be sold, but about when and how much. Last week in Seoul, market analysts predicted that the time was matured enough for Hanaro to negotiate the amount of money with candidates. Some watchdogs rushed to say that the negotiation was already underway and had almost reached an agreement. The candidates so far are unknown. However, some names have been put forward. According to rumors, some foreign and domestic communication companies and hunters met with their counterparts in Hanaro. Hanaro strongly denied any kinds of speculation on a merger or acquisition. SK Telecom is said to be a strong fisherman in this market. The reason is that SK Telecom needs Hanaro for its business portfolio. A mobile communication service provider, SK Telecom has no wired communication service. This is a weak point for a company which has to fight back in the jungle of the combined communication service era that begins in July this 2 0 _ June 2007 KOREA IT TIMES year. The Combined Communication Service Initiative is the Korean government's move to vitalize the competition in communication services. Thanks to the initiative, a mobile communication service provider is permitted to sell its own business service combined with other services, for example wire communication services, internet services and Video on Demand. But SK Telecom denied any rumors that it would buy the struggling Hanaro. "Despite the rampant rumors, SK Telecom has no intentions or plans to buy," said Lee Kyo-hyuk, an official at SK Telecom's public relations team. In this point of view, SK Telecom, a leading mobile service provider in Korea, has a strong need to purchase Hanaro. Stock market analysts did not hesitate to say that SK Telecom has not hidden its intention to buy Hanaro. Perhaps SK is just waiting until the price bottoms out. The next candidate could be the LG Group. As is well-known, the LG Group has a line-up of mobile and wired communication services -- LG Telecom, LG Dacom, and LG Powercom. If the LG Group swallows Hanaro it can obtain 3.6 million users of the high-speed internet service and 1.8 million wired phone service users. Critics say that Hanaro will give LG Group a new springboard to jump on top of the communication providers list. Even though LG Dacom and LG Powercom are also internet service providers, the numbers of users are far smaller than Hanaro. Some new candidates from abroad were named last week, a brand new development shaking the merger and acquisition market. Nothing less than STT, a Singapore-based communication service provider, has been eyeing the Korean company. The name leaked out in an interview with Park Byung-mu, CEO of Hanaro, conducted by the Korea Economic Daily, a leading economic newspaper in Korea. Park also revealed that Hanaro chose Goldman Sachs as a strategic adviser. Goldman Sachs will manage the sale, citing sources privy to the deal. As a matter of fact, major shareholders of Hanaro are appearing to sell their shares at a proper price. AIG-Newbridge Capital, the largest shareholder, is likely eager to leave Seoul with their investment back. They have stayed here for more than three years because the price of their shares have dropped rapidly and trapped them. AIGNewbridge Capital, in a consortium, invested US$1.1 billion in Hanaro Telecom to become its largest shareholder in September 2003. It currently holds a 39 percent share in the company. The share price of Hanaro is up and down around 10,000 won. Last year the price dived to 2,000 won, the worst price in the company's history. "If AIG-Newbridge Capital ever decided to leave, now is the time," said an industry watchdog. However, only time can tell what will happen to the Korean ISP. Virtual Reality / Second Life Virtual Relay for Life nets US$38,000 for the American Cancer Society An avatar can be created to one's taste IT Enterprises Run to Second Life IBM and Dell establish secondary shops, change marketing paradigm by Chun Go-eun [email protected] A t the end of the month last year, IBM stirred the world by deciding to open up a shop in Second Life, a virtual space which allows people to do anything that anyone desires. Up until recently, Second Life was basically used as a magic wand. A fat and unattractive woman could become a gorgeous character and a middle-class person could become one with a lot of real estate. Even any sexual frustration and hidden desire could also be resolved through avatars and virtual settings. Second Life, therefore, not only has a positive effect, but also negative effects to society because one's never ending desires and greed grow quickly when there is no set of rules and restrictions to discipline such wishes. The idea of Information Technology enterprises using Second Life as marketing is rather astonishing yet good news to increase the quality of Second Life. 2 2 _ June 2007 KOREA IT TIMES Corporate infiltration of virtual space IBM's participation in Second Life was decided by its CEO Samuel J. Palmisano who decided to create an avatar in Second Life to interact with customers. AMD, the well-known semiconductor company, is also starting its advertisement through Second Life. AMD made an exhibition hall and audience seats in Second Life. By opening numerous conferences, training sessions, and unofficial networks within, they started to market their products and promote their company. Even Dell, a major American computer hardware company also plunged into the Second Life market. They currently own a shop in the virtual world. Sony who just demoed the Playstation 3 (PS3) last November announced that it will come up with a service called Home that is similar to the concept of Second Life this fall. Through the 3D virtual world Home, Sony desires to expand a variety of businesses. From marketing to election campaign The enterprises' virtual space marketing strategy is on its hot spot. Threedimensional secondary space that is somewhat similar to reality attracts enterprises as another marketing space with potential. At the end of the year last year, CEO Palmisano announced that IBM was investing US$10 million to design a virtual space in Second Life. At the current point, 3000 employees have joined Second Life and 300 of these are keeping in touch with customers on a regular basis. Dell established a virtual experience zone in Second Life. Cisco, the network enterprise, built a house with eight rooms for people to enjoy TVs and computers. The shops these enterprises have built in Second Life are called an on-off line converged strategy that connects to its business in reality. Japanese enterprises are actively participating in Second Life as well. Japanese animation production company DLE and TV Ashahi set a virtual movie theater in Second Life and are now showing many kinds of animation movies. A used book selling corporation named Book of Operation is also establishing a shop in Second Life using it as an important marketing space. Not only the Second Life is used for a marketing purpose, it is also used as an election campaigning purpose as well. Hillary Clinton, a current senator of New York who is an influential candidate for the 2008 presidential election is putting up posters and campaign kits on a large signs, cars, and helicopters in Second Life, asking for votes. Text messages and instant messages in Second Life Vodafone, a global mobile communication company, provides text messaging and instant messaging services to virtual world users. According to Silicon.com, Vodafone will soon build an island in Second Life and provide virtual cell phones, so that the users can communicate within the secondary life via SMS and IM. They are planning to call their island Teaser and provide different communication services within the secondary life. Many companies like Adidas, Nissan, Sun Microsystems, Reebok, and Yankee Stadium already own islands in Second Life. Globally successful companies like Microsoft, Coca Cola, Intel, Adidas, IBM and Toyota joined the Second Life as well. Sun Microsystems is preparing a press conference regarding to the new strategy of the gaming industry. They already made the avatar of the CEO to go on a press conference. America's Linden dollars with an avatar Wells Fargo bank made an island under the name Stagecoach, the mascot of its bank. Here, avatars can withdraw Linden Dollars, the virtual money used in Second Life. They even educate people to manage their budget. Adidas is showing high eager in marketing its new products. The British Broadcasting Corporation, BBC, rented an island in Second Life. They are giving parties and music festivals in the island. The average age of avatars that live in this island is 32. This is eye-opening news for enterprises because the needs of the thirty year old demographic affect the market in the most influential ways. It is better to tell what the customers' want in Second Life than in the real life, where people are dispersed all over in all different age groups. Toyota is a pioneer out of all car companies in starting to build a nest in Second Life. Toyota is selling virtual models under the brand named Scion. Users are customizing the cars as they wish and selling it in the market, spreading the Scion brand. Toyota aims for it to spread enough to impact the real market. Second life provides a perfect space for people to experience their products. Second Life citizens can easily figure out how the car handles and sounds as they test the Scion. The marketing manager of Toyota is looking for ideas to tune the product to customer needs in order to make the brand successful in reality. The cost of intriguing advertisements in Second Life is US$200,000. This is the cost that the designers need to create elite virtual employees. The second life advertisement is the new hot spot. Sony is up Sony announced their plan of the Home service, a second life style game for the PS3 at the open inventor conference in San Fransisco last March. The Home service relates community, partnerships, and individual fit services. The world is reaching to a Web 3.0 world. If users enjoyed games through networks before, Web 3.0 will allow us to use three dimensional spaces like Home to enjoy games like they are real. Home users will be able to control avatars' movements with a PS3 controller. They can own their own apartment and can decorate and design the interiors in the way that they want. Mass media and public relations officers will soon no longer be needed to communicate with customers. Through Second Life, enterprises can communicate directly with the customers, foreshadowing another revolution of marketing. KOREA IT TIMES June 2007 _ 2 3 Academia / Design Forum Adapting to Convergence Seoul National University of Technology keeps future trends in mind by Matthew Weigand [email protected] O n May 25, 2007, Seoul National University of Technology held the 2007 International Symposium of the Korea Society of Design Science. The title of this year's Symposium was The Convergence of Universal Design and Information Technology. It lasted for two days and included several notable speakers. The keynote speaker was Abir Mullick, Professor and Director of Industrial Design of the College of Architecture of the Georgia Institute of Technology in the US. He is a professor of fifteen years, teaching courses in industrial design and architecture. Before coming to be with Georgia Tech, he taught at the State University of New York, Buffalo and was a two-time recipient of the Universal Design Education Project grant when he was there. Professor Mullick is nationally known for his work in the field of universal design. The second speaker was Yoshitsugu Morita, Director of the Human Living System Design Department of Kyushu University in Japan. He is a Trustee of the Japanese Society for the Science of Design, and also a Trustee of the Design Research Association. He has won several awards, including the Urban Design Award in Japan, Grand Prize, in 1993, for the planning and design of GinzaHarumi Dori (Avenue). Third, Toshimitsu Sadamura, President & CEO of GA-TAP Corporation and part-time lecturer at Yamaguchi University in Japan was also in attendance. He is vice-President of the Japan Sign Design Association, a member of the Japan Society for the Science of Signs and member of the Asia Townscape Design Society. 2 4 _ June 2007 KOREA IT TIMES GA-TAP, Mr. Sadamura's company, is said to be characterized by the total design approach afforded by its multidisciplinary designers working in fields such as architecture, graphics, products and copywriting, and mainly engages in environment-related and communication-related design. The fourth speaker was Shin Sangyoung, President of LG Electronics Corporate Design Center. Mr. Shin is also on the Evaluation Committee for Industrial Technology Development and Technology Foundation Creation Business, a Recommended Designer of the Korean Industrial Design Exhibition, and vice-President of the New-Vision Course of International Design School for Advanced Studies in Hongik University. Before he became President, Mr. Shin spent five years as vice-President of the DA Design Research Lab in LG Electronics' Corporate Design Center. Universal design is familiar to almost everyone, even if they do not recognize it. When asked to define universal design, Professor Mullick said: "A car is a very good example of universal design. A car is not designed for one person, but if you sit in the car it is easy to use. That is what we design, one thing for many people." Looking towards the future Seoul National University of Technology originated in 1910, established as a vocational supplementary school by royal decree from Emperor Gojong. It was renamed Seoul National University of Technology in April 1993. The university includes six graduate schools, thirty-two departments and four colleges. The colleges include the College of Engineering, College of Humanities and Social Sciences, College of Natural and Life Sciences and the College of Art and Design, which hosted the Symposium. Approximately 15,000 students attend its campus. The university is in the process of creating new technology center that they dub Seoul Technopolis. The new building is currently under construction, and will serve as a hub of industry and academic Yoon Jin-sik, president of Seoul National University of Technology, signs his name to a vase created by the School of Art and Design cooperation in the area of nanotechnology, information technology, and design science. The President of the university, Yoon Jin-sik, is looking to bring together those three disciplines in order to hopefully create a new, converged industry involving all three disciplines. The president spoke about this by saying: "The fusion between nanotechnology and information technology is not just a trend in Korea, but it's a global trend. So we are not just interested in nanotechnology and IT but also other types of convergence between IT and BT and other types of tech." The president believes that convergence is an irreversible global trend between many disciplines, and prepares his university to meet such a trend. Woo Heung-ryong, Dean of the School of Arts and Design of Seoul National University and the President of the Korea Society of Design Science, spoke about President Yoon by saying: "He is an education reformer. Everything has been totally changing for three years." Universal symposium The speakers covered a variety of topics on the first day. Abir Mullick began the Symposium with his keynote speech entitled Universal Design: Past, Present and Future. He mentioned that the concept of universal design was an outcome of the civil rights movement in the 1060s in the US, and began with a desire to accommodate people with disabilities. He gave a detailed timeline of the changing views of disabled persons in the United States from 1958 until 1982. He then followed the concept of universal design internationally, and cited quite a few countries who took universal design seriously. In the third part of his speech he predicted future trends in universal design. Regarding the universal design of technology, he said: "The loss of interest in complex technological products will popularize simple products." "Digital technology will develop two types of intelligent designs. The first is combination appliances to perform dual tasks and reduce manual work... Second, smart designs such as intelligent fridge pantry cars, coffee maker grinder clocks and closet drycleaner cars that can think and process information and maintain non-intermittent work flow." The second presentation was given by Professor Morita, and was titled Relationship Between Universal Design, Good Design and Public Design. The professor put forward a simple assumption by saying: "We assumed that good design is also universal design." His presentation detailed the development of a process to create good product design by incorporating input from product designers, product sellers, and product users. The key to this system was the creation of quality charts, called Karte, that would assess many different people's evaluation of any product in order to create the best KOREA IT TIMES June 2007 _ 2 5 Academia / Design Forum LGE Design LG Whisen Consumer-oriented Design Leadership of universal design development Speakers and officials at the 2007 international Symposium of Korea Society of Design Science available. Professor Morita said: "This evaluation of functions, including accessibility and usability, allows quantitative evaluations that combine physiological and psychological sensory measurements. In other words, these charts allow user evaluation for barrierfree design." However, creation of these charts was not at easy as it first sounded. A lot of time and energy was spent in creating just the language for the Karte charts, in order to find universal language that anyone would use to evaluate a product. The entire presentation was an in-depth analysis on the very idea of design. Professor Morita closed by saying: "We will continue to conduct case studies and advance a careful investigation of language evaluation sheets... Furthermore, we intend to analyze the causes of the diverse user evaluation gaps using design evaluation language, and from the results of that analysis, build solution indices that will clarify courses of action for resolving those gaps." President Toshimitsu Sadamura of GA-TAP Corporation spoke next, moving the focus of the Symposium away from the theoretical bent of Professor Morita and onto practical applications of universal design. His presentation, titled A Universal Design for Public Transportation, detailed his company's application of universal design concepts in the Fukuoka City Nanakuma Subway Line in Japan. Sadamura began by detailing the timeline of the design project, which began in 1996 and ended in 2005. He detailed design barriers in the construction, which included users with limited mobility, pregnant women, children, and people with heavy loads. His presentation detailed how his company was able to meet and sometimes exceed these design barriers. Finally, President Shin Sang-young spoke on the subject of Universal Design Case Study in Value Creation of Home Appliances. He began by saying: "With digitalization and expansion of product functions, recent home appliances become more complex. As functionality of products is increasing, convenience and safety in using becomes critical in product development. Even more, social responsibilities of companies and users' awareness of product usability are increased." He spoke about LG Electronics' application of universal design and gave numerous examples from today's marketplace, from the eye-level display of a popular air conditioner model to differentcolored power buttons on remote controls. 2 6 _ June 2007 KOREA IT TIMES INTERVIEW The Korea IT Times was able to ask some questions to the president of Seoul National University of Technology, Yoon Jin-sik. He spoke on a variety of subjects, from his time as a public minister to his ideas of future global trends. ---Ed. Q: When were you the minister? A: From 2003 to 2004. I was at the position of Minister of Commerce, Industry and Energy for ten months. Q: And after that you came to this university? A: Yes after four months I came to this university. Q: Many people in Korea are looking for what they call the next economic growth engine. Do you anticipate that nanoinformation-technology can be what everyone is looking for? A: We call it the next generation growth driver. Actually I was the one mainly responsible for coming up with that idea to begin with. Because before becoming the president of this university I was the Minister of Commerce, Industry and Energy about 3 years ago. At that time I thought we have to discover some new growth drivers where we can allocate more resources, government support and also get some more public interest. Pretty much I was the one mainly responsible for coming up with that idea. And I kept that idea with me as I became the president of this university. So that is why actually I decided it would be a good idea to have the IT Technopolis so that we can pursue the new technology and also add design elements into that as well so that we can focus more of our capability in that area. Q: What are your plans for Seoul Technopolis? Do you have any plans to combine nanotechnology, information technology, and design science? A: We are looking to do some research in IT and nanotechnology areas and so we're making Seoul Technopolis. We are getting funding from the government, about 60 million dollars. The overarching purpose for the facility is basically to encourage the development of nanotech IT. That's why we are attracting many different research centers for the development of this new technology. As for your question about nanotechnology, IT and design, we have some ideas at this time to combine those 3 together. We are currently planning some curriculum in the master's and PhD programs where we combine nanotechnology, information technology and design together. A ttaching importance to consumer-oriented design, LGE Corporate Design Center is assuming leadership of universal design development which develops new technology at home. Universal design pursues design for all persons including the elderly, the handicapped and children. It is being spread with a fast speed due to the influence of an advanced age phenomenon throughout the world. Research and development about products and environments which include universal design is being briskly unfolded, says President Shin Sang-young, LGE Corporate Design Center in an interview at his office with The Korea IT Times. He recently spoke at an international symposium which was held on May 25 at the Seoul National University of Technology under the theme Convergence of Universal LG Dios Design and Information Technology. Shin, who spoke regarding universal design development of new technology, introduced LG Electronics' universal design development content in the following examples. He spoke about a slimmodel air conditioner which included robot cleaning function, a 3 door refrigerator's refrigeration room structure alteration technology, and an auto closing refrigerator which applied new structure so that a door can be closed automatically by improving the refrigerator door's hinge. As LG design development activity which was converged with IT, he especially named HomeNet which has networked and automated all electric home appliance products of a household. As regarding peculiar item which is in the process of design development for LGE Corporate Design Center, it is a Design preProposal Strategy which presents design reflecting customer demand to the development team in advance, Shin emphasizes. This means of course to escape from passive features which decorate external appearances in step with established engineers' presentation. Such a Design pre-Proposal Strategy aims to make hit products by allowing designer to present new product concepts and to carry out an initiative role in product development, according to Shin. Not only the Chocolate Phone and Shine Phone, but also Whisen air conditioners which sold the most in the world are representative examples that attained customer value innovation through design. From the very first, designers at LG Electronics lead concept development from the stage of its product planning by garnering planning, design, business and marketing staffs to forge a team, said Shin. The president notes that LGE Corporate Design Center is scheduled to secure four core capacities as the best level in the world, which are concept, style, interface, and finishing. It plans to concentrate its efforts on concept, interface and invisible elements this year. In a nutshell, LG Electronics' designers are providing customers with convenience and beauty LG Prada through customer insightoriented design, according to Shin. Regarding LGE Corporate Design Center's global network on the other hand, a foreign-based design lab was founded in Dublin, Ireland in 1991 to achieve design globalization. More foreign-based design labs were subsequently founded in the cities of New Jersey, US, in 1993; Tokyo, Japan in 1993; Beijing, China in 1998; and Milan, Italy in 2002 to establish an overseas network system. Right now, the Center is under direct control of the CEO, not any more by the CTO, according to Shin, proving that the LG Electronics CEO attaches his special importance to design. After company-wide design management declaration in June of 2006, Shin said: "Design is actively involved not only in developing products, but also as wide range of resources in all of the value chains." KOREA IT TIMES June 2007 _ 2 7 FEZ / MOFE New Product Graduating in 2009 Emotional, Technological Revolution Free economic zones just starting the long haul, say experts This is the first in a four part series on Free Economic Zones in Korea. In future issues the Korea IT Times will cover all the Free Economic Zones in the country. Next month is Incheon Free Economic Zone -- Ed. confirm the growth of free economic zones through Incheon's City Expo to be held for 80 days in Songdo in the fall of 2009." Desirable regulations Mr. Kwon Tae-kyun, the newly inaugurated deputy minister for the Free Economic Zone Planning Office of the Ministry of Finance and Economy (MOFE) F oreign investors will be able to see that within the next two or three years three bustling international cities will be constructed in Korea's three free economic zones. Such confidence was echoed in an exclusive interview with Mr. Kwon Tae-kyun, the newly inaugurated deputy minister for the Free Economic Zone Planning Office of the Ministry of Finance and Economy (MOFE). In spite of the recent negative reports regarding free economic zones, the deputy minister stressed, "Our free economic zones will serve as a treasure-house to usher in a new engine of economic growth through our on-the-scene supervision and management of the special zones." The year 2009, Kwon emphasized, will be a milestone for investors as they will witness the rebirth of the free economic zones starting from Incheon. In that year, many projects in Incheon will be completed. The Incheon Grand Bridge, he said, will fascinate visitors to Incheon when the landmark project is completed in October 2009 along with the 65-floor Asia Trade Tower to be completed in September 2009. "In addition," Kwon said, "the people will be able to 2 8 _ June 2007 KOREA IT TIMES To forge a business-friendly environment, Kwon said the government is committed to do its best to lessen or eliminate regulations and coordinate related ministries to make the free economic zones more flexible and free. The deputy minister notes, "A progress has already been made to ease regulations and accelerate the development, and administrative procedures will continuously be simplified in the months and years to come." "Only the key concerns related to the environment, health, and security will remain to be administered by the authorities, and truly international cities will be built to be run by highly efficient administrative systems," Kwon points out. On concerns about the current state of the free zone project, he said that the current progress is at its initial stage of development and will turn into a rapid pace as the project gains momentum, and the project's future prospects will be bright when the initial phase of the project takes a concrete shape and foreign capital inflow begins in earnest. In such an environment, he stressed, Korea has to concentrate its efforts to build necessary infra in a relatively short period of time. Proximity to the huge Chinese market Korea's three free economic zones in Incheon, Busan, and Kwangyang are asked to present their visions to foreign investors more actively on a regular basis. "Basically, what we can provide is not the low wages of China or its huge market, but it is Korea's proximity to China and excellent living amenities that we are counting on," the deputy minister explained. In Korea, he said, intellectual property rights are well protected and the ingenious manpower can create good synergy combined with the world-class IT and bio techs with a strong manufacturing base where the world-class airport and harbor are certain to make a difference. To do so, Kwon added, the authorities will closely scrutinize the current system of a three-year exemption of corporate tax and bring in a set of more attractive incentives in coming years. What's more, he asserted that the reason behind the slow pace of foreign investment into the three free economic zones is that foreign investors haven't yet recognized their development possibilities in the years to come. Continuous monitoring of FEZ projects Positively assessing that the recently concluded Korea-US free trade negotiations and the upcoming 2014 Incheon Asian Games as good momentums to boost foreign investment, he added that the government will step up efforts to loosen the regulations with priorities given to free economic zones. Commenting on what visions have been brought forward to set the zones apart from similar endeavors overseas, he predicted that the Incheon Free Economic Zone will be nurtured into a cosmopolitan city where tourism and IT and BT industries thrive based on a good infrastructure befitting a transportation hub with the world's highest-quality educational and medical services. "When Yeosu wins its bid to host the 2012 World Expo," he continued, "Gwangyang will also draw much interest from foreign investors and Busan, too, will receive global attention as it has a strong manufacturing base linked with the textile industries to its north." "Metaphorically speaking," he said, "the current state of the economic zones is like an elementary student expected to be graduated from a university in 2015. As this is the case, the government will continuously monitor projects in the FEZs and keep a watchful eye so that the current businesses do not degrade into short-sighted pop-up businesses." RAZR2 = Experience X Revolution M otorola, unveiled the RAZR2 this May in Korea. The RAZR2 is a whole package of sensibility revolution with its diverse experience based on the innovative technology Tandem Display, and innovating designs such as clean, rigid profiles with no parting lines and vacuum metal finishes. Expected to launch in June, Korea will be the world's first market to receive the RAZR2. "With the modern style and powerful performance of RAZR2, Motorola is once again redefining the cell phone," said Ed Zander, Motorola's chairman and chief executive officer. "Combining groundbreaking new features and cutting-edge design, the RAZR2 is capable of giving consumers the ultimate mobile experience that changes all five senses." Design Revolution: Slimmer yet stunning The RAZR2 is just 11.9mm thick, the thinnest within the optimum range of not hindering usability. "Motorola focuses on finding the ideal design that delivers the best experience to consumers," said Hwang Sunggul, Director of Motorola CXD in Seoul. "RAZR2 also follows after sharper and more advanced design, but did not insist on driving to extreme thinness that could impair the convenience of users." Also, RAZR2 increases a sleek look by eliminating parting lines. Along with stronger durability, RAZR2 literally looks like one solid piece of sculpture near perfection. In addition, RAZR2's front is finished through Vacuum Metallization, a coating process done several times in a vacuum, which provides a glossy face and profound dark pearl grey color. Performance Revolution: Smarter yet simpler The most significant functional innovation that RAZR2 has achieved is its Tandem Display. The display which was usually located inside is pulled out externally so that two main displays are embodied in both sides of the flip. When shut, existing phones turn into an accessory or a clock, but RAZR2 plays the role of perfect device by carrying out more than 10 functions through the Tandem Display even when it is shut. Besides, the external display incorporates Motorola's breakthrough haptics technology which provides users with vibrating feedback in response to their finger taps, reducing the malfunction of touch sensors and providing physical feedback. Moreover, RAZR2 is loaded with ultimate multimedia features such as stereo Bluetooth wireless technology, VOD, MOD, MP3, SKT PMP, and high-speed USB 2.0 which only takes 2 to 3 seconds to transfer a song. It also has many useful cutting-edge features like phone navigation, a service which provides directions with built-in highprecision local maps, enabling users to get help without the need of any additional kit. RAZR2 smartly packed all these extraordinary functions in a simple, stylish manner. Stronger yet sleeker For more strength and durability, RAZR2 used stainless steel for internal frame. The huge exterior lens is made with chemically hardened glass to be more scratch resistant. Also, Motorola tested the cast aluminum hinge in more than 100,000 lab tests to help ensure that every time a customer flips open the device, it will work perfectly. "Korea is the first to be introduced to RAZR2, Motorola's ambitious launch product for year 2007, in June," Gill Hyun-chang, President of Motorola Korea, stated. "Through the overall innovation of design and technology, the revolution of the five senses provided by RAZR2 will satisfy what consumers have come to expect and was never fulfilled by any existing products." KOREA IT TIMES June 2007 _ 2 9 Enviroment Day / MOE Interview Eco-Friendly Key to Competitiveness On the occasion of the World Environment Day on June 5, the Korea IT Times interviewed Lee Kyoo-yong, vice minister of the Environment, to find out about the significance of the environment and its implications for the IT industry. The following is a condensed version of the answers made by Vice Minister Lee - Ed. T he United Nations designated June 5 as the World Environment Day to commemorate the Stockholm Conference on Human Environment which was held in Sweden in 1972 under the topic of One Earth. The Conference on the Human Environment is one of the principal vehicles through which the United Nations stimulates the worldwide awareness of the environment, enhances political attention, and motivates actions. The agenda is to give a human face to environmental issues; empower people to become active agents of sustainable and equitable development; promote an understanding that communities are pivotal to changing attitudes toward environmental issues; and advocate partnerships which will ensure that all nations and peoples enjoy a safer and more prosperous future. 3 0 _ June 2007 KOREA IT TIMES The current topic on the environment that has been gaining much public interest these days is none other than climate change. This is because the people have not only been experiencing changes in the weather and the ecological system but people's interest in the environment has continuously been growing around the world. At the World Economic Forum held in Davos this year, climate change emerged as the core theme of the conference. According to a survey of 500 CEOs who participated in the forum, 38 percent of the respondents thought that the environmental change expected from climate change to be the main factor that would have the most profound effects on corporate management in the 21st century. For instance, the EU's new chemical regulatory system, REACH, which stands for Registration, Evaluation and Authorization of Chemicals, went into force early this year and the environmental issues in the negotiation processes of FTAs are discussed with great importance. Above all, the government forecasts that the public's interest in the environmental policies aimed at raising the people's quality of life will grow further to reflect the changes in their interests and needs. The task of expanding green spaces in urban areas and the shaping of a pleasant living environment will continue to see their importance grow. Similarly, integrated environment management that centers on public health is important. This includes measures to protect the environmental health of children, nursing mothers, the elderly and others who are vulnerable to environmental pollution and the measures to safeguard the health of unpro- Lee Kyoo-yong, vice minister of environment tected regions. With respect to such aspects as the utilization of the natural environment or the supply of clean water and the processing of wastes and sewage, the demands for high-quality environmental services will increasingly grow. There are a number of international organizations concerned with environmental issues. These include the specialized agencies of the United Nations such as the United Nations Environment Programme (UNEP) and the United Nations Social and Economic Commission for Asia and the Pacific (UNESCAP), related finance support bodies such as the World Bank and the Global Environment Facility (GEF), and international cooperation organizations such as the OECD. In order to properly respond to the needs for protecting the earth's environment and cope with environmental issues in Northeast Asia, Korea maintains active and cooperative relations with these international bodies and plans to further strengthen the cooperative ties in the future too. To begin with, Korea takes part in the UNEP as a member of its executive committee that provides policy guidelines on the environment at the United Nations level and drives international cooperation. Korea has further strengthened its environmental cooperation with the world community by successfully hosting the 8th Special Session of the UNEP Governing Council and the Global Ministerial Environment Forum in Jeju in March 2003. Moreover, the Korean government is set to actively support the UNEP that intends to carry out 16 trial projects to improve the environment in North Korea. The UNEP disclosed its intention to pursue the projects following the report on North Korea's state of the environment jointly issued by the UNEP, the UNDP, and North Korea in August 2004. In 2005, the Seoul Initiative on Green Growth was adopted at the fifth UNESCAP Ministerial Conference on Environment and Development. Since then, follow-up projects such as policy forums and environmental training programs have been operated every year. With respect to the World Bank, a capital financing and technology support agency for the advancement of developing countries, we have been involved since 2002 in the Knowledge Partnership that transmits our experience of advanced environment policy to developing countries such as China and Vietnam. In addition, the government contributes about 1.5 million dollars every year to the GEF to assist its investment in the fields of environment and technology development in developing countries. Moreover, we plan to increase the contribution money gradually. As an OECD member, Korea actively takes part in the environment related activities of the OECD, which plays a leading role in environment related initiatives through the information sharing among member states, policy development, and the evaluation of member states with regard to their performance in protecting the environment. Korea has been participating and contributing in the discussions on policy issues of various committees of the OECD, and has been selected this year to vice chair the Environment Policy Committee (EPOC) of the OECD. While Korea has been dispatching experts in the evaluation of the environment performances of OECD member states on one hand, it has also received environmental performance evaluation this year following last year's. In 2006, the OECD gave Korea the high mark of a striking progress for its achievement made in improving the environment. In the meantime, Korea has been hosting operational meetings and expert workshops of the OECD and seized them as opportunities to develop Korea's environmental policies and institutions. Apart from these, Korea has prepared a cooperative master plan in 2005 to prevent the sand dust emanating from China with China, Japan, Mongolia, the Asian Development Bank (ADB) and the United Nations Environment Programme (UNEP). At this year's World Economic Forum in Davos, a total of 23 major global risks were presented. The forum made a forecast that it anticipates such environmental risks as tropical storms, earthquakes, and floods along with water shortage due to unforeseen phenomena of the nature. What this signifies is that the environment is an important element that determines the fate of a society and economy. In case any nation fails to manage environmental risks properly, however, it will incur enormous social and economic losses, whereas proper forecasts and preparations will bring opportunities. When we look at the recent trends of the world, such as those concerning climate change and the EU's new chemicals regulations, the intensity of regulations has steadily grown to be more stringent for not only the earth's environment but also for the regional and domestic environment. If we do not tackle this issue without fully taking notice of such trends, the development of a country or an enterprise becomes a far-fetched idea. In the event that one fails to wisely cope with environmental risks and international regulations on the environment, it may lose not only competitiveness but also another opportunity to grow. Globally renowned corporations such as General Electric, IBM and Sony are reinforcing environmental management and investments, saying that the environment is the growth engine of the future. As Korea is no exception to this trend, large corporations including Samsung Electronics, Hyundai Motor Company and SK, are turning their eyes to environmental projects after declaring to follow environmental management. In conclusion, we must actively deal with environmental issues by realizing that the environment is not only a core element in raising the competitiveness of a country or a company but a question of our survival. KOREA IT TIMES June 2007 _ 3 1 Enviroment Day / ENVICO President Ko Jae-young, Korea Environment and Resources Corporation On-the-spot photos by stages Environmental Technology Frontrunner B y grafting IT technology onto environment disposal, Korea Environment and Resources Corporation is bearing a part in making Korea into an environment power. The Electronic Waste Manifest System and an RFID-based infectious waste management system are such representative cases, according to president Ko Jae-young, Korea Environment and Resources Corporation in an exclusive interview conducted by the Korea IT Times on the occasion of the Environment Day on June 5th this year. In a nutshell, the electronic information system computerizes the whole process of waste disposal from generation through transportation to final disposal on the website www.wm-s-net.or.kr. ENVICO has operated the system since 2002 and extended the application to all 35,000 waste dischargers by 2005, according to Ko. "In order to develop the system into a comprehensive waste information system, we are now adding more systems such as the online system that deals with civil applications for waste permission, and a statistical analysis system that analyzes the generation and treatment status of wastes real time," he said. Regarding operation of this Electronic Waste Manifest System, the environment veteran president said: "As over 85% of designation waste including infectious waste are properly managed through this system, the Corporation came to be able to secure scientific waste statistics material." When all of ENVICO's nationwide branches use this Electronic Waste Manifest System, he expected that this will contribute to administration expense reduction and administration affairs simplification to the tune of 120 billion won (US$130 million) worth of administration cost reduction and 9.8 million hours reduction. Ko was proud of the fact that ENVICO is propelling oversea technology transfer of this Electronic Waste 2nd International Exhibition Fair on Environmental technology in Vietnam 3 2 _ June 2007 KOREA IT TIMES Manifest System to Vietnam by saying that the Corporation supports demo program development and system operation, technology special manpower nurturing education, system hardware and software construction as per the Korea-Vietnam memorandum of understanding concluded on December 13, 2006. Besides, the Corporation is scheduled to enlarge information exchange during the period from May through July this year with Japan Environment Ministry/Industrial Waste Disposal Promotion Center in connection with the Electronic Waste Manifest System, according to Ko. RFID-based system What's more, it deserves attention that ENVICO has established an RFID-based infectious waste management system by firstly applying the RFID, an advanced Radio Frequency Identification technology, to waste management. Through the test operation in 2005, it was now extended to be used in about 50,000 hospitals as of 2006. Ko praised that ENVICO's RFID-based infectious waste management system is being posted as the most successful example among Korea's Ministry of Information and Communication (MIC) RFID pilot projects. Regarding RFID application effects, the president explained: "First of all, it overcomes real-time input boundary by enabling an exact data confirmation through real- time transmission and reception by excluding wrong input possibility by means of electronic tags." RFID application improves affairs processes and efficiency among others through automation which has been attained by hand work. Moreover, it enables management supervision efficiency by allowing the entire hospital's waste disposal flow to grasp exactly through data's real-time abstraction which holds illegal connection possibility. In connection with ENVICO's RFIDbased infectious waste management system, Ko assessed: "The Corporation has prepared technological and institutional groundwork so that ENVICO can create a new business model to facilitate environment field IT application, thereby allowing to expand/apply to RFID/USN development stage." In a word, he epitomized that infectious waste's transparent management realization was enabled by means of this RFID-based infectious waste management system, adding that previous check plan for waste management was enabled with infectious waste policy's confidence improvement and waste disposal's transparency. tag issuance/adhesion stage carrier acceptance stage custody storehouse warehousing stage handler vehicle warehousing stage ment by carrying out businesses for repressing waste generation, recycling and proper disposal, Ko emphasized: "The Corporation has converted anew with policy support function-oriented, which constructs circulation-model resource management system and ushers recycling policy through Extended Producer Responsibility institution operation, Electronic Waste Manifest System, and funding for recycling industry." Extended Producer Responsibility means that the producer bears a degree of responsibility for the products to the end of their useful life by being imposed a mandatory recycling amount on the products and paying Synergy effect of grafting IT tech- recycling dues on the unfulfilled amounts. The responsibilities of the producer have nology mainly been limited to developing environmentally responsible products; but the new Touching upon the fact that ENVICO EPR system requires the producer to has been contributing to environment assume a broader range of responsibility for preservation and recycling industry develop- the post-consumer stage, Ko said. With regard to its funding for the recycling industry, ENVICO has been endeavoring to prevent the waste of resources since 1994 through actively promoting waste recycling programs that lead to the establishment of a sustainable resource recycling society, by President Ko (front) makes an inspection of confiscated goods discharger delivery stage handler incineration stage providing low interest loans to domestic recycling businesses. From the year 2007, ENVICO's affairs become even more specialized and subdivided, according to Ko. Thus, the Corporation is carrying out businesses to utilize confiscated goods as resources by teaming up with a police office in Seoul area and the Ministry of Culture and Tourism for example. Urgent environment power construction In relation to his management philosophy, Ko stressed: "Corporations under the influence of the government must make efforts from now on for their management rationalization and profit creation rather than remaining at a merely public undertaking any more." According to such strategy, ENVICO is pursuing projects to create new profit structure aggressively including waste disposal facility installation inspection diagnosis affairs, collection business for disposing useless transformers safely and the Corporation's 2010 vision in the long run, according to Ko. In the light of the fact that the 21st century is the era of environment, the environment-veteran concluded: "Korea too must become an environment power globally to afford environment brand to be able to present to the world." KOREA IT TIMES June 2007 _ 3 3 Policy Direction / Korea Post Jung Kyung-won, president of Korea Post "I believe that a person's personality and work ethic comes from the basics. And a firm base will hold us tight and give us the strength through any difficult time. Therefore, my personal business philosophy is back to basics," said the newly-inaugurated fourth President of the Korea Post Jung Kyung-won. Through an interview with the Korea IT Times, President Jung added more of his business philosophy. "The customers are always right. I will always keep that in mind as I run the Korea Post. When we work up to build a firm base and use our creativity, the capability of the organization will increase, the image will be strengthened and the service quality will also increase to win our customers' hearts and keep them at home. The Korea Post is called Oo Jung in Korean. Oo Jung in Korean also means friendship. Oo Jung, the Korea Post will work to build friendship." Jung has shown his devotion to the Ministry of Information and Communication since 1979, from the first day he started to serve the government. From his contribution in broadband convergence networking to establishing a hub in Daejeon Exchange Center to monitor the flow of mail parcels in real time through CCTV and many other numerous accomplishments in the time between, he has never stopped to contribute to the growth of the Korean IT industry. Since the president was one of the first to 3 4 _ June 2007 KOREA IT TIMES adopt an automatic information system in traditional postal service days, a change from analog to digital, the question followed to his newest accomplishment hub. He explained: "The Korea Post recently established a Central Management System on top of our newest achievement hub. Using IT technology at the hub in Daejeon Exchange Center, the Hub was designed to efficiently distribute mail. The Hub allows us to monitor mail in real-time and tracks the postal delivery flow all over the country using CCTV channels set up in every state and GPS GIS sets on every postal service car to insure efficient delivery. As time has become gold for modern people, I believe that fast postal travel is our priority to focus on," he continued. "The Overall Postal Central Management System allows the customers to check eight step delivery states via a website or call centers. We monitor each step of the delivery through the system and send text messages to our customers informing them of the delivery state, he said. "In order to assist a faster delivery service, we provided PDAs to our mailmen, which saved us an hour at least compared to prior deliveries," he Jung explained. All the effort towards fast delivery service seems to pay off. The Korea Post, which met a deficit in 2003, is now working in a Golden Age since 2006. The profit from parcels increased by 22% compared to last year. Promotion of the Express Mail Service (EMS) and building up a descent business relationship with foreign post offices contributed to this result as well. Jung's goal for 2007 is to take it a step further and focus on Korea Post IT exports. "We are about to start target marketing to postal IT exportable countries who have great potential. We will strengthen partnerships and promote advertisements. We are trying to get support from the government to have PostNet, the system we use to distribute parcels, reach overseas." At the current date, Korea Post contributes to one third of the county's export property. The President's ambition is for Postal IT to contribute more in exports this year. "In order to meet our goal in exporting, Korea Post recently established an Export Managing Department to support Memorandums of Understanding between the countries, provide consulting for foreign postal modernizing, and promote the Korea Post overseas by attending Post Expos and international conferences." As matter of fact, the Korea Post will sign a MOU with Vietnam this month. He noted: "The purpose of this visit to Vietnam is to exchange thoughts on developing both countries' postal services, sharing postal experts, and exchanging postal business experiences. This MOU will eventually give Korean IT enterprise an opportunity to enter Vietnam." Subscribe Now! May 2007 / Vol. 35 www.ittimes.co.kr Korea’s No.1 Information Technology Journal Korea IT systems are also being wanted by some countries like Indonesia, Kazakhstan, and Malaysia. They are in partnership with Korea Post as well in recent years. Moreover, countries like Egypt, Algeria, Mongolia, Brunei, and Pakistan have visited Korea for benchmarking. The Korea Post started a new management technique called 6 Sigma from August 2003. Until 2006, 554 tasks were improved and led to gain US$75 million. And we have trained 538 experts who are specialized in 6 Sigma. They are working as a reform leader at this point. The Korea Post has been continuously developing 6 Sigma over the long term, building management systems to manage its work in efficiency. Also, the organization is giving out training and early education to expand the reform culture. Jung further noted: "As a result, the Korea Post had won the 2006 6 Sigma Award over all the private enterprises. Korean Industrial Property, Supreme Public Prosecutor's Office, and Kyonggi Province already showed their high interest in post 6 Sigma and developed into benchmarking." The president added: "In 2005, we started Maintenance, Repair, and Operation (MRO) as a pioneer in government office and reduced the 7 to 14 day delivery to 2 to 4 days in the marketplace. That saved US$700,000 for the Korea Post. We even lowered the morning express delivery rate to 95.2%, still saving US$1.1 million by improving the express mail working process." The Post Office Insurance is expected to be weakened due to Free Trade Agreement Korea recently built with America. President Jung expects "the continual growth of financial institutions and its subsi- dization." As the competition is expected to be tough, Mr. Jung prepared: "This year, we established one hundred eighty-two 365 Automatic Service Corners and forty-six customer service rooms to provide convenience to users. We are planning to find the villages in the countryside of Korea that still has no easy access to financial institutes to provide services to them. We will also train financial experts on a regular basis to strengthen the business range. As far as our insurance business is concerned, we will come up with common interest items like donation insurance or funeral insurance. In 2007, we will focus on training our elite employees to strengthen marketing and to come up with creative items that the citizens need." Having Back to the Basics as his business philosophy and Consider Others as his motto, the president is credited as a true businessman with a human touch. Jung stated: "It is the Korea Post's duty to provide affordable postal services with the best quality service that is available anywhere at anytime." "Korea has the best information technology that would be competitive anywhere. By applying such information technology into postal services, we are seeking to build a ubiquitous post office in the future," President Jung Kyung-won marked as a conclusion. "Until the day our post offices take a big part in serving the citizens as blood vessels in our body that connects every little organ, our undying effort will continue." 5 Fl, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, Korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183 Using Digital Information for Analog Information Flow Academia (pages 30~35) Open Korea : Chungnam (pages 36~37) Exhibition & Conference : Mobile Daegu (pages 44~45) Global Match Making (pages 54~55) U.S. $9.00 / KOR.£ 8,500 05 ISSN 1739-2950 r y is to lys r S n a 29) v e A s 20~ Co oreapage ee K (S IT Open new vistas to the IT World The most reliable source of IT information for your business success Korea IT Times giving you spot-on information to survive in today’s globally-competitive world Korea IT Times: http://www.ittimes.co.kr Phone: 82-2-3459-0664 E-mail: [email protected] KOREA IT TIMES June 2007 _ 3 5 Information Culture Month Interview with KADO Series of Fortunate Events Information and Communication Yesterday and Today by Chun Go-eun [email protected] T he Information Culture Month has reached its twentieth birthday and has contributed a big role to our country's information development. At this twentieth anniversary month, 75 different events will be held in 42 different places under the theme Unification of Hopeful Korea in Digital. Some of the events will include Information and Communication Yesterday and Today which is the Information and Communication Historical Documents Exhibition, Month of Information and Culture Opening Ceremony, Information Culture Conference and Informative World for the disabled and elders. Information and Communication Yesterday and Today especially is the starting event of the Information and Culture Month that looks back at the last twenty years of information that has been impacting in our lives and society that provides variety of things to see. Anyone who is interested may participate in this particular event. Information and Communication Yesterday and Today started on June 1, 10:30 in the morning in front of the Ministry of Information and Communication and will 3 6 _ June 2007 KOREA IT TIMES continue until June 20. The Information and Communication Yesterday and Today event will provide variety of things to take a look at and experience. There will be new technology testing zones, event zones, and 12 scenes and chronicles, historical document bequest zone, and a policy publicity zone. The historical document bequest zone will display the CDMA and the electronic telephone exchanger. In a video zone, there are 5 animations regarding stories based on history and the 21 selected information and communication from DaeHan News that used to be shown as previews before the movies started in the theaters up to 1994. The twelve scenes of Information and Communication, in particular, is the zone where visitors can see the evolution of our information and communication history at a glance. This zone will be very educational to teenagers because the displays connect a modern broadcast communication technology to our history in the past. At the event or experience zone, visitors can experience Morse Code and make stamps in the way they want. The new technology experience zone has IPTV, WiBro, home network and 3.5G video phones. In the same building complex, Ubiquitous Dream Hall and KT Art Hall's daily musical performance is going on an everyday basis, so whoever visits the Information and Communication Yesterday and Today will have more than the event itself to be entertained. The Ministry of Information and Communication expects citizens to participate in events and be informed to the new technology and cover what has taken part in Korean IT history. Son Yeon-gi, president and CEO of KADO T he Month of Information Culture was established in 1988 to commemorate the introduction of the computer to Korea in 1967 and the successful completion of nationwide telephone automation in 1987. It has been held as an occasion to spread sound information culture and invigorate the productive utilization of information. Various events are organized to offer opportunities to the public to look back at the footprints of computerization, including the development history of the information and communication industry and the social and cultural changes that arose from Korea's transition toward a more computerized society based on information. In addition to the commemorative ceremony scheduled for June 7 at the COEX Auditorium, a series of events are scheduled nationwide. The events start with the Week of Participation and Sharing which is from June 1 to 10, The Promotion of Information Utilization from June 11 to 20 and The Sound Use of the Internet from June 21 to 30. The events include various volunteer activities to be held jointly by the government and civil organizations, an information gala for the handicapped and conferences on information culture. "These commemorative events," says Son Yeon-gi, president and CEO of the Korea Agency for Digital Opportunity & Promotion (KADO), "will offer us good opportunities to look at the influences of the informationalization of Korean society and form a social consensus on the visions for a desirable information culture in the ubiquitous world." Son said KADO will strengthen the rights of the underprivileged to facilitate their easy access to information and actively respond to new gaps. "Firstly," Son continued, "we will fortify the web access of the public sector and embark on the TRS [trunked radio system] service in earnest so that we can innovatively improve the IT accessibility for the disabled and the elderly. Also, we will expand the supply of IT devices to strengthen the foundation where the weak can better access information. At the same time, we will support the development of IT devices that fit the special needs of the handicapped. "Secondly, through the practical education of the underprivileged, we have continuously been alleviating the information utilization gap and have strived to promote the productive utilization of information. For this, we will educate about 5 million underprivileged people by the year 2010 and expand it for the new brackets of the weak, including the handicapped, the poor and the elderly, farmers and fishermen, escapees from North Korea and migrant workers." "Thirdly, through the policies on solving the information gap, we have been actively involved in finding solutions to the pending social problems, including economic bipolarization, ageing, etc. Among others, we plan to provide specialized education to young people and create jobs for the elderly. "Lastly, we plan to strengthen Korea's global leadership in the IT field by continuously solving the information gap among countries," Son explained. To this end, KADO is newly carrying out special projects to dispatch IT Special Advisory Teams to provide cooperative assistance in the IT field to Vietnam and Indonesia for a period of three to four months starting next month. The invitational training of overseas IT experts and corporate leaders for transmitting Korea's information system model started in 1998. Until 2006, it discharged 2,102 recipients of the education from 99 countries. And this year, the education will be offered to 292 persons. Since 2002, KADO has constructed a total of 10 information centers of the Koreantype IT infrastructure in developing countries, building two every year. Especially from this year onwards, KADO plans to build three information centers every year. In terms of dispatching youth service teams for the promulgation of the Internet overseas, KADO has dispatched a total of 1,650 young men and women of IT talent to 57 countries since 2001 until last year. This year, KADO plans to dispatch 320 persons. On May 16, the United Nations' International Telecommunication Union (ITU) announced that Korea ranked top in the digital opportunity indices of 181 countries in the world and placed Korea at the top for three consecutive years. KOREA IT TIMES June 2007 _ 3 7 Open Korea Asian Games to Mark Incheon as One of World's Top 10 Cities by Lee Kyung-min [email protected] W ith the hosting of the 2014 Asian Games, Incheon will enter the list of the world's top 10 cities, An Sang-soo, mayor of the Incheon Metropolitan City, said. The hosting of the international sports games will provide Incheon with a good chance to develop into a world class city, An said in an interview with the Korea IT Times. "The Asian Games is expected to bring about 13 trillion won in economic income [US$14 billion], 5.6 trillion won [US$6 billion] in effects on value added inducement and 270,000 persons in effects on employment inducement," said the city mayor. "The more important fact is that we will nearly complete the Incheon Free Economic Zone Development Project centering on Songdo international city in 2014. Accordingly, the international publicity effect of Incheon stemming from the hosting of the 2014 Asian Games will be great," he said. "For instance, huge amounts of overseas capital will flow into Incheon, the interna- 3 8 _ June 2007 KOREA IT TIMES INTERVIEW The following are excerpts from an interview with An Sang-soo, mayor of the Incheon Metropolitan City. Q: Incheon City succeeded in attracting the 2014 Asian Games successfully. For successful hosting of the international event, Incheon should secure enough top-class stadiums and accommodating facilities. Would you introduce the Incheon city's plan? An Sang-soo, mayor of the Incheon Metropolitan City tional brand value of Incheon will go up higher in keeping with the globalization era, and Incheon will build its image as a futureoriented new city equipped with the hub airport of Northeast Asia," said An. Asked about the most important tasks Incheon has to do to become a hub of Northeast Asia, the mayor said: "As Incheon is adjacent to Seoul, citizens' degree of desire for living conditions, including education, culture and residential environment in Incheon is higher than other cities. However, the degree of citizens' satisfaction is very low. "Accordingly, we are striving to come out with systematic measures to improve living conditions and satisfy citizens' rising demands," he said. Meanwhile, the opening of Incheon International Airport, rapid emergence of China on the international stage, active development of the western area and emergence of knowledge-based economic system have been enhancing the importance of Incheon. Incheon Stadium On the blueprint of the Incheon Free Economic Zone, the mayor said that it is the national project to build a top-class business city in Northeast Asia by 2020. Noting that three districts -- Songdo, Yeongjong and Cheongna -- will be intensively developed in the Incheon Free Economic Zone, he said: "We aim to develop the IFEZ into the best business center city of Northeast Asia by creating most attractive business environment and living conditions." The Songdo district on a land of 16 million pyeong (52.8 million m2) will be developed into advanced industrial city housing, a convention center, the Asia Trade Center, a foreign hospital and a luxurious hotel. The Yeongjong district on a land of 41 million pyeong (135.3 million m2) will be fostered as the core base of aviation and logistics. And the Cheongna district on a land of 5.3 million pyeong (17.4 million m2) will be developed into an international tourism and leisure estate housing an Asian village, a theme park, a golf course and an R&D center. "In 2002 when the economic zone development project is finished, Incheon will enjoy 53.4 trillion won [US$57.6 billion] in production inducement amount, 22.4 trillion won [US$24.2 billion] in value added inducement amount and 130,000 new jobs, playing a key role as a top-class economyoriented city in Northeast Asia," he said. As for the present achievements and problems facing the development of the Incheon Free Economic Zone, An said: "The Songdo district will be developed into an advanced industrial city centering on international business, IT and BT. For example, we are now constructing an international business estate, a knowledge information industry estate, an advanced bio estate and a residential estate." "In particular, in the international business estate, we are constructing a convention center for completion in April, 2008, the Songdo international school for opening in September 2008, and the 65-floor Asia Trade Center for completion in 2010," said the mayor. "We started the construction of Incheon Bridge connecting the Songdo district and the Yeongjong district in June 2005 and finished 39 percent of the whole process, aiming to complete the project in October 2009," he explained. Incheon Bridge to be built through an advanced construction method of AMEK of Britain and Samsung is expected to greatly contribute to attracting foreign investment in the Incheon Free Economic Zone, while improving access of users of Incheon and the metropolitan area to the Incheon International Airport. The Yeongjong district is being developed into a core base of international tourism, aviation logistics and industry. Related to this, it received due approval for construction of the Unbuk Complex Leisure Estate on an 830,000 pyeong (2.73 million m2) plot of land in August 2005 and the Yongyu, Muui Tourism Estate on a 2.13 million pyeong (6.39 million m2) plot in September 2006. Meanwhile, the Cheongna district will be developed into an international financing and leisure estate consisting of financial & leisure estate, floricultural estate and GM Daewoo R&D Center. The construction work for the GM Daewoo R&D Center, which started in September 2005, will be completed in 2012. As for the difficulties facing the Incheon Free Economic Zone Development Project, An pointed out easing of regulations, including the laws regulating the metropolitan area, financial assistance and system reform. "To compete with neighboring cities such as Hong Kong, Singapore, Pudong, Shanghai and Dubai, we should push for efficiency-centered theory such as selection and concentration, away from the theory of equality for balanced regional development. At the same time, we keenly need institutional supports for free economic zone," said the mayor. A: First of all, we will use Munhak Stadium where the 2002 World Cup finals were held as the main stadium for the 2014 Asian Games. In addition, we will build comprehensive sports facilities suitable for each sports item in six places. By using 980,000 pyeong [3.23 million m2] of reclaimed land in the metropolitan area, we will build a Dream Park equipped with a horse riding stadium, a boat race stadium, a shooting range and a water polo stadium. To host the Asian games, a total of 4.9 trillion won [US$5.3 billion] will be needed. Accordingly, we will spend 1.6 trillion won [US$1.73 billion] from the state coffer, 2.6 trillion won [US$2.8 billion] from the city coffer, and the remaining 700 billion won [US$755 million] from private investment. Q: For successful hosting of the 2014 Asian Games, what would you request of the Korean people, including Incheon citizens? A: To hold the international event successfully, the central government's active assistance is indispensable and a number of investors should participate in the construction sector. I think Incheon can host the Asian Games successfully only when citizens actively participate in the event with passion and sacrifice. Once again, I sincerely request citizens' help under the belief that the successful hosting of the 2014 Asian Games is a shortcut for Incheon to become a top-class international city. Q: Would you comment on the status of introduction of foreign capital in the Incheon Free Economic Zone? A: Despite difficulties in attracting foreign investment, the Incheon Free Economic Zone (IFEZ) has so far attracted a total of US$28.8 billion in foreign investment in 25 cases. Of the total, IFEZ concluded main contracts worth US$16 billion in 15 cases, including those concerning Gale, Celltrion, Incheon Bridge, Logistics (Schenker), GM Daewoo, Cheongna Theme Park Golf Course and robot assembly (Gudel AG). It also signed MOU worth US$12.8 billion in 10 cases, including those concerning an international school, logistics center AMB and Yonsei University. INTERVIEW KOREA IT TIMES June 2007 _ 3 9 Preview Event / Jeju United Cities, Local Governments World Congress in Jeju By Lee Kyong-hwan [email protected] ernments in new global governance. can be boosted with positive social and cultural effects. I have high expectations that it will prove to be an opportunity to rev up the convention industry in a region renowned for natural beauty." "More than that," continued Governor Kim, "Jeju is an ideal place for discussing such important issues as peace, poverty, inequality, and cultural diversity. And we are prepared to make contributions to raising the quality of life of not only our citizens but also the people of the whole world." United cities, local governments Kim Tae-hwan, governor of the Special Self-Governing Province of Jeju T he 2nd United Cities and Local Governments (UCLG) World Congress will be held in Jeju Island from October 28 until October 31 this year at the International Convention Center Jeju (ICC Jeju). In the UCLG World Congress, about 2,000 representatives of local governments around the world will attend the meeting to share ideas in several local government issues such as politics, society, economy and culture. Civilian partners such as NGOs and associations will also be seeking close cooperation for the effective running of local governments. Holding the UCLG World Congress in the Jeju Special Self-Governing Province is expected to shed new light on the meaning of local self-governance and prove to be a big opportunity to promote Jeju. Kim Tae-hwan, governor of the Special Self-Governing Province of Jeju, noted: "Through this event, the regional economy 4 0 _ June 2007 KOREA IT TIMES UCLG is an organization that promotes shared benefits and ideals through the democratization of and cooperation among local governments, seeking to form an international community based on this foundation. The objectives of UCLG include the following: the strengthening of democratic local governments; cooperation and union; playing the role of a political spokesperson for local governments worldwide; playing the role as a major information center for local governments; the bolstering of the self-governance of local governments and national councils; racial and sexual equality; the reinforcing of the diversity of the rule by local governments; and the strengthening the cooperation for decentralization, international cooperation, and partnerships between local governments. With its headquarters in Barcelona, Spain, UCLG currently is comprised of over 1,000 cities in 127 countries as members. Together with the United Nations, UCLG has been playing a leading role in relation to the Millennium Development Goals (MDGs) of the United Nations. Cities Are Driving Our World. The theme of the congress selected by the UCLG World Council emphasizes the diversity of local governments and their important roles. "The main theme expresses well the current situation in which the role of local governments in bringing about the necessary changes for the prosperity of the whole world is more important than at any other time," said Jeju Governor Kim. The main theme deals with practical topics for solving common problems in detail. The topics are as follows: Cities the future of humanity: addressing climate change; City Diplomacy: Local governments building peace; and 2015: A better world is possible Local gov- Changing cities are driving our world The main theme of the 2nd UCLG World Congress, Jeju 2007 is Changing Jeju scenery Fourteen workshop topics The congress has 14 workshop topics. The congress will share practical and concrete issues that each local government can confront, including the decentralization of power, multiculturalism, the environment, and their solutions. It aims to materialize the local self-government that is democratic and peaceful and that makes the locality a good place to live in. The 14 workshop topics are as follows: 1. A world closer to its citizens: progress in decentralization and local democracy in the 21st century 2. Towards 2015: local government's plan to achieve the Millennium Development Goals 3. Financing urban explosion: local authorities' vision 4. Local democracy, participative democracy: the key to social inclusion 5. Culture within multicultural cities Agenda 21 for culture 6. New technologies changing our lives and changing local governments 7. Metropolitan challenges: competitiveness and cooperation, performance and quality of life, center and suburbs 8. Access to basic services for all: Dream or reality? 9. Association capacity building for good local governance: Achievements and perspectives 10. The cities of tomorrow: New ecological cities, digital cities, museum cities, widespread cities, compact cities, secure cities 11. Urban mobility: Adapting to the new ways of life 12. Biodiversity, climate change, environment protection: sustainable cities where people and nature coexist 13. International expositions, Olympic Games, mega festivals: Cities for worldwide recognition 14. Local governance facing pandemics Too many people moving to cities Jeju Governor Kim stated: "In the 2nd UCLG World Congress, UCLG will discuss diverse issues on responding to the too many people moving to cities. Right now, we are directly confronting an enormous challenging task. In order to solve such a problem that is common to mankind, the international community must pay attention to the powerful potentials and exemplary achievements of local governments. For this, the members and partners of UCLG gathering in Jeju must exert great efforts with professional knowledge, experience and passion." The beautiful city with high quality of life Ahead of the UCLG World Congress, Governor Kim Tae-hwan prepared a message to be delivered to the participants of the world congress. His message includes important points, outlined here. The value of the natural environment of Jeju is recognized to have much higher value than it seems. Having already designated as a life preservation region by UNESCO, Jeju is expected to be named a natural heritage this year thanks to its unique natural environment and geological features. Furthermore, Jeju City has been selected as a city of good health by the World Health Organization (WHO). All in all, the city is reputed to be the beautiful city where a high quality of life can be enjoyed. In terms of self-governance, Jeju Province has been improving the living conditions by strengthening its education, including the establishment of an English only town. The number of countries' citizens that can visit Jeju without a visa has been expanding, and the number of foreign tourists has been increasing. The tourism industry, too, has Governor Kim tends his trees seen its industrial infrastructure and contents differentiated. Many kinds of tourism-related rights have been applied to fit the actual circumstances of the Jeju region. The basis for medical tourism, a newly rising industry, has been laid down and the health and medical treatment development plan has been formulated. In addition, major policies, including those related to public medical treatment, have been reinforced. Agriculture, livestock, and fisheries have been fostered, and the living conditions have been improved. Moreover, the basis for managing the clean environment and underground water has been prepared. Lastly, with its special brand and incentives, Jeju has been attracting the attention from home and abroad especially because of its differentiated system and its being a model of successful self-government and decentralization of power. As a self-governing province that maintains cooperative ties with 18 regions in 11 countries, Jeju has been endeavoring to form a truly international free city, in which people, products, and capital move freely. KOREA IT TIMES June 2007 _ 4 1 IT 21 Conference 2007 Industrial survival strategy The 2007 IT 21 Conference's main theme is Industrial Survival Strategy for Next Generation Information Technology. Such a theme is to maximize corporate competitiveness improvement through discussion regarding mutual exchange and opinion interchange of information technology development direction along with new information technology's dissemination which is being deemed to be an important part of a survival strategy for corporations, explained professor Kim Byung-ki. Enabling Fusion of Technology, Digital Convergence T his year's IT 21 Conference will be the most substantial conference, according to professors responsible for this conference's comprehensive proceeding. In hopes of illuminating the mega trends of IT technology in the 21st century and securing national IT technology and industrial competitiveness, the Korea Information Processing Society (KIPS) has been holding the yearly IT 21 Conference as a ground in which opinions from the industrial world, the academic world, the research world, and governmental circles can be garnered. For the remaining period till the Conference, Professor Kim Byung-Ki of the Department of Computer and Information Science at Chonnam National University who serves concurrently as KIPS chairman, said: "For the purpose of its publicity maximization, the Society will unfold the Conference introduction activity and publicity through KIPS homepage, KIPS member mail and through sending pamphlets to information and telecommunication- 4 2 _ June 2007 KOREA IT TIMES related universities, research institutes and corporations." Through this IT 21 Conference, he notes: "The Conference is eager to present its strategy and vision about the next-generation growth engine industry after the year 2008 to the nation, introduce industry competitiveness security way for corporations, and the core technologies to enable the next-generation growth engine for the academic world." In relation to last year's Conference outcome, Kim assessed: "Last year's IT 21 Conference has been propelled with the aim to collect the latest information about u-infrastructure technology, uApplication technology, and u-Business technology besides forming a human network at home and abroad and grasping the present condition for the sake of associated technology industrialization." Regarding Korea's next-generation IT growth engine outlook, the chairman emphasized: "Provided we don't intensively nurture Enabling Technology, Digital Convergence, and New Industry Fusion fields, our growth engine has no With regard to the outlook about digital convergence and new industry fusion, Professor Kim epitomized: "The movement to switch over to a Ubiquitous society breaks down greatly into u-Korea, uinfrastructure construction, u-technology development, u-industry nurturing and usociety foothold preparation." Regarding the internationalization efforts for the 2007 IT 21 Conference on the other hand, Kim said: "By absorbing ubiquitous technology-related conferences at home and abroad into this IT 21 Conference, we will make efforts for the internationalization of this conference." He further explained: "I suppose that established conferences remain at the level of the mere introduction of technology and its outlook in the future whereas this IT 21 Conference will play an important role to pinpoint national growth engine technology and vision since the year 2008 through substantial opinion exchange of an educational-industrial-laboratorial complex." Thus, we will develop this IT 21 Conference into something which can discharge a pivotal role so that Korea may lead worldwide IT industry in the years to come, he committed. industry plus utilizing it as material for policy establishment in the future. We will do our best so that the industrial world can be a help to industry development by allowing them to utilize this Conference's outcome and further the theory and the scene of the industry to coincide with each other through opinion exchange. Third, in connection with USociety, this year's IT 21 Conference will present material collection and direction about U-society's international standards, thereby preparing a ground to secure itself technology in the U-society field. Finally, the IT 21 Conference will be able to expect effects which contribute to forging international manpower network through international exchange. agreements with the IEEE Computer Society of the USA and Japan's IEICE. It will also prepare society publicity and exchange by inviting each society's Chairman when holding international academic rallies. What's more, KIPS will enlarge international IT exchange by inviting prominent overseas scholars as editing committee members, needless to say distributing KIPS' English journal to each IT-related society abroad. INTERVIEW by Yeo Hong-il [email protected] choice but to stop." In particular, he stressed that related business circles must unearth and create next-generation IT growth engine technology by nurturing diverse fields and by securing the core technology ranging from soft infrastructure, Open System Architecture, HCI to broadcasting communication convergence, virtual reality, information technology, biotechnology, nanotechnology and intelligence-model robotics. In reference to its publicity plan for the remaining period at home and abroad, Professor Yang Young-kyu of the College of Software at Kyungwon University who is on the Conference's publicity committee, stressed: "The basic of its publicity is the best to select themes befitting their interest and to secure prominent speakers so that participants are interested." It is of no use if themes can't attract the interest of the audience, he pointed out. He said that this Conference's academic committee has composed today's substantial for reflecting on the urgent problem of the next full growth of the Korean IT economy. Professor Kim Byung-ki, KIPS Chairman Q: What is KIPS' contribution plan for corporate competitiveness improvement and the development of information technology in the 21st century? A: In preparation for convergence technology which is at the center of a fast changing IT paradigm, KIPS wants to present the future IT technology, convergence technology vision and strategy for corporations. Q: what is the result maximization plan for the remaining period? A: Through this Conference I believe that participants will be able to grasp the present condition about U-Society-related technology and Q: How is the connection program and project with another society? A: In order to hold international academic rallies (APIS, ICUT, ALPIT) by teaming up with renowned overseas societies, KIPS is scheduled to strengthen its bond through MOUs with famous overseas societies. For that end, KIPS will beef up bonds through mutual cooperation Q: We understand that this year's IT 21 Conference has invited heavyweights to its Key note speech and panel discussion. A: With Next-generation IT growth engine as its main theme, this year's IT 21 Conference consists of three tracks -- Enabling Technology, Digital Convergence, and New Industry Fusion. Regarding the keynote speech, former MIC minister Chin Dae-je will speak about the advent of the Ubiquitous age and our preparation. The panel discussion will also discuss the same theme. KOREA IT TIMES June 2007 _ 4 3 IT 21 Conference 2007 Greater Budget Backing Educational Industrial Collaboration A s the most representative academic conference at home, this forthcoming June's IT 21 Conference to be hosted by the Korea Information Processing Society (KIPS) promises to be a successful one thanks to prominent foreign experts' presentations and a number of domestic corporations' sponsorship including Korea Telecom (KT), Samsung SDS, and the Korea Digital Communication Corporation (KDC).. Such conviction was confirmed through a previous interview conducted by the Korea IT Times on the occasion of the IT 21 Conference with Professor Yang Hae-sool, PhD of Hoseo University Graduate School of Ventures who is responsible for its organizing committee. Touching upon the fact that success or failure of this forthcoming IT 21 Conference depends on budget to a considerable degree, he said that he takes charge of the most important position for carrying out this IT 21 Conference successfully. For this year's IT 21 Conference to be held on June 21 to 22 at COEX, Seoul, Korea, approximately 180 million won IT 21 Conference 2006 4 4 _ June 2007 KOREA IT TIMES (US$194,100) will be used to invite distinguished experts from foreign countries or to allow it to make progress successfully including program book dispatches, conference venue contracts, and homepage manufacturing according to Yang. In consideration of the fact that last year's IT 21 Conference was a little fragile and its hailing was few, Yang said: "The organizing committee attached importance to inviting IT heavyweights including the MIC Minister, multinational IT corporation chairman and various circles' experts, selecting next-generation IT growth engines such as enabling Technology, Digital Convergence, and New Industry Fusion as the Conference's main theme." With regard to an opinion that IT 21 Conference must attach importance to educational-industrial collaboration, the software quality expert pointed out that because in some academic conferences, the steam of breath from the academic world is strong, original purport for facilitating educational-industrial cooperation is being transmuted. In view of the importance of such educational-industrial collaboration, he emphasized: "The main theme for this year's IT 21 Conference is Industrial Survival Strategy for Next Generation Information Technology." In that context, its host purpose also is to maximize corporate competitiveness improvement through mutual exchange and opinion interchange regarding information technology development direction along with new information technology dissemination which is being deemed as a pivotal part Data, Information, Knowledge Professor Yang Hae-sool PhD, Hoseo University of industrial survival strategy, he said. Citing the Graduate School of Ventures at Hoseo University Seoul Campus as a good example of an educational-industrial collaboration, Yang explained: "Its Graduate School education of Ventures holds a big significance nationally or socially in that the Graduate School reeducates IT or venture start-up executives and confers a good quality degree for master's courses or doctoral courses on them, rating their industrial on-the-scene experience high." In reference to a desirable development direction of this IT 21 Conference in the future, he has committed himself to do his best so that the Conference can develop in a direction which comprises up to fields Korea didn't secure its superiority in world IT market by teaming up with the industrial world. In connection with this, he pointed out: "Since most academic societies' conferences are operated with a professor-oriented form, some academic conferences don't accept the latest IT trend and paradigm swiftly." In closing, he furthermore underlines the importance of budget backing so that IT 21 Conference may develop more internationally including inviting globally-renowned scholars without worrying any budget shortage. Professor Lee Sung-young PhD of College of Electronics and Information of KyungHee University A s the 21st century's society structure becomes complex, technology and industry are developing in a way which attaches importance to each individual's inclination, individuality, private life and creativity, meeting diverse demand of people. On the occasion of the IT 21 Conference Professor Lee Sung-young PhD of College of Electronics and Information of KyungHee University agreed with such a phenomenon in a previous interview with the Korea IT Times. Touching upon the fact that the future's IT industry also respects individual human values and personality, he added: "It is evolving to a direction which provides not only convenience, but also pleasure -- culture, arts, entertainment and design -- needless to say improving life's quality. At the same time, he diagnosed: "The future's IT industry paradigm will be changed from supplier-oriented to consumer-focused while convergence and divergence between technology and industry are accelerated and the so called Ubiquitous society is predicted to be settled." About necessary technology and industry in order to secure a next-generation IT growth engine, the government will come to present a national roadmap and vision, corporations will come to deal with industry competitiveness security strategy, and the academic world will intensively discuss regarding the future core element technology respectively in each track, he expressed big expectation. In this Digital Convergence session, the IT 21 Conference speakers will take a view of the present condition and outlook of Communication convergence infrastructure between all available wired and wireless communication media which can deliver data, information and knowledge as a technology and industry area that is converged with a digital basis. Broadcasting communication convergence too between broadcasting services and communication infrastructure which is predicted to exert an enormous influence on human life in future society is an important discussion agenda in its Digital Convergence session. Lee said that the digital entertainment field also will be discussed as a content industry which boosts quality of life in a digital renaissance era and can make it rich and give pleasure. In its New Industry Fusion session, according to professor Lee, participants will first discuss robots in which various technologies and industries are converged such as mechanics, electronics, control, software, sensors, brain science and human intelligence science. Second, u-Healthcare, which improves the quality of life and prepares for an advanced age society, is introduced. Third, the present status and new emergence of biotechnology, nanotechnology, and information technology convergence industries will be discussed as for staple industry fields in which convergence with established traditional industries centering on IT gets accomplished. Professor Lee concluded that its Enabling Technology session will come to deal with important core element technology which enables digital convergence and convergence industry. What's more, web technology and intelligent information management technology which can search for vast amounts of information in an Ubiquitous age and manage them, imbedded system technology, computer security technology for individual private life and security, and a humancomputer interaction technology will be discussed in connection with their present condition and development direction. KOREA IT TIMES June 2007 _ 4 5 Google Chairman Cover Story FIRA RoboWorld Cup 2007 Eric Schmidt Goes After Windows by Chun Go-eun [email protected] T he CEO of Google Eric Schmidt had a press conference at Sheraton Grand Walkerhill Hotel on May 30, 2007, and stated that: "For Google, Korea is very important." "We are developing the services that will change peoples' lives both in America and Korea." Who would be the suitable rival for Google, the biggest Internet search enterprise? Could Naver or Daum in Korea be its competitor? Or would Yahoo be its rival? But the target Google aimed for in the speech was not any other Internet search engine or the portals that shared them. It was Microsoft's flagship operating system, Windows. That is what Google is going after. CEO Schmidt stated at the conference: "We don't compete. We don't look for competitors. Our only interest is to aim higher and find a better way to meet our customers' needs." Eric Schmidt who visited Korea for the first time to attend Seoul Digital Forum 2007 shared his ambition on this day at the press conference. He already expected a world that would be led by the Internet instead of Personal Computers (PCs). "When this comes true, personal data or information will be kept on the Internet 4 6 _ June 2007 KOREA IT TIMES rather than personal computers," Schmidt continued, "The word processor, graphics tools, and application software won't have to be installed on personal computers anymore. Internet sites will provide the software, and by using this, personal information and materials will eventually need to be kept on Internet sites." This is actually stunning news because that will allow one to keep any documents even when PCs fail. "Before, when the computer froze or broke down, documents could not be recovered. You just lost them all. However, any documents could be accessible in any personal computer at anytime anywhere, and Google is at the center of this new computer life," marked Eric Schmidt. The CEO also shared his business plan for Korea. He said, "Korea is the heart of information technology and a huge Laboratory of the digital world." He noted that a variety of experiments will be done in Korea to pursue the future goals of Google and he will do this by keeping a close partnership with Korean enterprises. At the current point, Google is cooperating with Samsung Electronics, LG electronics, SK Telecom, and Daum Communications. And during his visit to Korea, CEO Schmidt contacted those corporations and discussed collaboration. At the press conference, Google showed numerous Internet application programs. By typing certain search words, users can get the full set of related information in text, pictures and music. This service is called Universal search. Also, the 7 most wanted buttons including e-mail, calendar, and tools were shown on the Google Korea web site. Schmidt added: "Google would like to be as practical a tool for users as a toothbrush." According to CEO Schmidt's plan, Google will be the only path to access the information. Because of this, some worry about Googlization, the phenomenon that Google gets the entire spotlight in the world. "Portals will be used to make a better world by the wise people. Since it chases every single moments of one's life, it will give the politics hard time." CEO Schmidt said and added laughter in a room. Lastly on the issue of restrictions on portals, he stated that he is willing to follow any procedures and laws of the government. Shumidit concluded, "Google will work with the government to solve any problems together for the high quality of Internet culture." Overview R obotics is a topic that strikes the imagination of humanity worldwide. Even in the oldest legends of Greek and Hebrew myth, robots have existed, if by other names. Talos of Greek myth was an artificial man made of bronze that guarded the island of Crete and threw rocks at any approaching ships. In the legend of Jason and the Argonauts, Talos was defeated by removing a nail, one of his parts. Ancient Hebrew myths also speak of golems, artificially created man-shaped automations created by holy men using secrets from God. They worked perfectly and untiringly, but could not speak. Norse legends also refer to an artificial person, a clay giant named Mistcalf, which Hrungnir built in order to fight the god of thunder, Thor. Unfortunately the clay giant was not very useful in a fight. Today, robots are much more than legends, but the technology is still in its infan- cy. Whereas simple computer technology is currently a mature industry with discrete and steady evolution in design and functionality, robotics has yet to find its niche. But many people believe that the time of the robot will come soon. And there are quite a few who believe that it will come first here in Korea. Robot technology is advancing on many fronts here, but one of the most interesting is involved in the Federation of International Robot-soccer Association. KOREA IT TIMES June 2007 _ 4 7 Cover Story / Robot Industry Interview Robots, an Expert's View The following are excerpts from an interview with Shin Kyung-chul, Ph.D. ENC and President of Yujin Robot -- Ed. Yujin Robot’s iClebo Free I n order for Korea's robot industry to be activated, the market demand for robots must expand internationally. Currently, Korea is able to facilitate and develop its demand in international technological markets. Mr. Shin Kyung-Churl, PhD and President of Yujin Robot and the chairman of the Korea Association of Robotics (KAR), revealed these opinions in his exclusive interview with Korea IT Times. "Robot products, whose performance was verified in Korea," the robot industry veteran said, "hold a high possibility to be successful in overseas markets." Touching upon the fact that Korea's robotics industry is well equipped for global competition, Shin emphasized that it is most important to be strong in the domestic market. By sustaining the demand in the domestic market, in one or two years, Korean robot manufacturers will be well established and prospering in overseas markets as well. Therefore, remaining localized within Korea is not the answer to a prosperous and growing robotics technology sector. The question is, then, where is Korea's robot technological sector currently standing in relation to global competitiveness in the technological market? For the last six years, businesses within Korea have been developing and building upon their robotics technology. Also, within the last four years, the Korean government has designated the robotics technological industry as one of the most important economic growth Yujin Robot's iClebo Free 4 8 _ June 2007 KOREA IT TIMES sectors within the country. Shin asserts that, from these historical facts, Korea's robotics technological sector has been and will be producing fine technological products. Shin insists that the ultimate goal for robot technology is to create and produce a robot that can perfectly communicate with human beings, enabling it to fulfill every need that a human society could desire. "For instance," Shin states, "currently a cleaning robot, an educational robot, a network robot, or a guard robot has arrived at the stage where they can explain functions even though these robots have not reached their maximum commercialization potential." He asserts, though, that the demand for these robots will increase on the international market as the government continues to provide help to the robot businesses. These futuristic robots can be used in such programs as u-City and u-Home projects by utilizing and developing these robots, the development and expansion of these buzzed-about programs will largely improve. This dream, though, can only turn into reality through active dialogue between many technological sectors. The construction field, home network field, telecommunication field, and robot creation field must communicate to construct a successful commercialization model. In robot business circles' task to develop the robotics industry even more, the president said: "In the case of reconstructing the robot, the first reformation must be attended to well. Second, functions such as the inhalation and navigation must be recreated carefully to produce an extremely effective robot." Shin, however, mentioned a price problem that would arise if the new robot receives a popular response from the public market. After the new robot's activation, the demand for the robot will actually decrease its market price. "In particular," he said, "providing a robot market comes to show its market scale to some degree, the robot manufacturer company's commercialization plan will move with a pre-circula- tion structure as normally done and, therefore, alter its final circulation price." Regarding the robot construction fields and industries that Korea already controls in other countries, Shin flatly stated: "It is too early to say anything about the effect that may come from this change in the robot industry." To take a lead globally, he asserted that it is as important to be recognized at home with the commercializing of home products and abroad. The foil in Shin's plan is that countries that have profited for the last few decades from their robotic industrial sectors, such as Japan, USA, and Europe, are currently suffering difficulties in the selling of their robots. Shin admits to this problematic globally growing trend and responds by stating: "Although the technological development of robots is necessary, it is far more important to construct a social system that supports the use of these robots. For example, focusing on building a demand for these robots in the educational sector of human society will guarantee their sustainability as a commercial product." Buyers discuss at the Hometech Exhibition in Dubai in May in June of this year. His speech will discuss using robots as a tool for future digital technology to be grafted on. He will include in this speech the need for robots not to be solely commercially focused on the needs of the Korean market, but also catering to the needs of the global sphere. Robots of the future must meet the diverse needs of a people from many regions of the world. Regarding to the technological sectors ability to create and activate such ideal robots, Shin ensured that Korea's robotic industry continues to quickly advance. For example, the Yujin Robotics Company has sold over one thousand cleaning robots this year. In Dubai alone, the company is expected to sell at least seven thousand cleaning robots. In addition, the iClebo Free cleaning robot has displayed perfect performance in helping maintain a region that is known for its dirt coming from the localities' immense deserts. For more information on these robots, please check the company's website at www.yujinrobot.com. Q: Then, can we see that robot is actually utilized as a finished product? It is said that Yujin Robot Company's iCLEBO has already crossed a developmental breaking point and is only currently being improved on for market sale. A: The cleaning robot is currently being sold both online and offline. Entertainment and education robots are also entering the sales market. In addition, the network home robot and guidance airport and station robot are in pilot development. Once these robots finish their piloting stage, they can easily be successfully sold on the robotics market. Q: What do you think about the task for successfully advertising and producing international demand for these robots? A: It is very important to expand past the domestic market and enter the international market. At the same time, the government's effort to secure internal robot market provides commercial support. Therefore, it is important that a demand for these robots is forged unto the international market while also respecting the Korean government's internal economic-security desires. One More Step to Number One Robots together tomorrow With regard to the upcoming Robot World 2007 forum to be held under the title ROBOT, Together & Tomorrow from October 18th to 21st in COEX Mall, he expressed that he possesses big expectations for the conference. Shin states that the exhibition itself should be much larger than previous conference exhibitions such as the Korea Robot Conference, the International Robot Conference and the International Robot Industry Show. Prior to the inauguration of Robot World 2007, Shin is scheduled to present a speech entitled Robots and Digital Convergence at the IT policy forum organized by SEK, the Solution and Contents Exhibition of Korea, Q: What is the direction in which Korea's robotic industry is working? A: The direction of our nation's robotics technology is towards enabling all users to create and/or produce any item they desire through simply communicating with the robots. In that context, robot have yet to achieve the ability to be commercialized both at home and abroad; however, provided that the current developing robot's commercialization will be successful, these styles of robots will make a strong entrance into the international market. Robot World 2007 will be held over four days from October 18th through 21th, 2007 at COEX, Seoul, Korea. It is expected to live up to its catchphrase, which is The 2nd Wonder Next to Semiconductors, Robots Together Tomorrow. Organizers plan a robot festival in which not only the academic world related to the robotics industry, the industrial world, and governmental associated institutions, but also all people who love robot at home and abroad can participate. Hosted under the auspices of the Ministry of Commerce, Industry and Energy (MOCIE) and supervised by a total of 9 robot-associated institutions including the Korea Association of Robotics, the largest scale robotics exhibition and convention Robot World 2007 will serve as a ground for publicity to acquaint the world with Korea's robot industry. At the same time it will create substantial business between participating companies and buyers. MOCIE officials said that the government, the academic world, industrial circles and robot-related persons are uniting their efforts in order to secure an initiative of the world robot market through preemptive market creation of the robotics industry. In that respect, they expected: "This year's Robot World would serve as an important momentum to let the nation know the government's will toward a robot power while allowing the nation to change their awareness about robot as a companion for the future society." The Robot World 2007 will be composed of the International Robot Industry Show (iRIS), International Robot Contest (IRC), and Korea Robot Conference (KRC), according to the Secretariat of the Robot World 2007. Through diverse incidental events such as new product launching show which can introduce and publicize company's new products at home and abroad, robot theme pavilion which will embody the encounter of robots and movies, robots and arts, between robots and the future and business plaza which provides business' opportunity between participating companies and buyers, Secretariat officials emphasize that this upcoming October we can share the future with robots while allowing us to recognize the coming robotics world. KOREA IT TIMES June 2007 _ 4 9 Cover Story / Robot World 2007 One Robot in Every Household Samsung Techwin -From Manned Security to Unmanned Security MOCIE gunning for the future sooner Director Sim Hag-bong, Robot Industry Division, Future Growth Industries Office, Ministry of Commerce, Industry and Energy K orea's robot policy to preoccupy the world market converts from an established Catch-up strategy to a Leading strategy. The Ministry of Commerce, Industry and Energy (MOCIE) decided to make the One Household One Robot Era earlier from initially the year 2020 to the year 2015. Concerning robot industry's policy direction, director Sim Hag-bong, Robot Industry Division, Future Growth Industries Office, Ministry of Commerce, Industry and Energy stressed: "A preemptive market creation will decide robot leading countries," adding that to date all industry strategies have been catch-up strategies for Korea behind the United States of America and Japan. In that regard, the robot industry is the only field Korea can do well, he said. However, diverse integration in the case of robotics is necessary because it is a representative convergence industry. Moreover, due to the fact that robotics is a field whose spontaneous industry development is difficult, now is the time when its initiative is necessary through a feint operation of national-initiative 5 0 _ June 2007 KOREA IT TIMES selection and concentration. What's more, Korea's robot industry R&D performance holds a structure which is difficult to be commercialized due to the shortage of research accumulation, Sim pointed out. In camparison with advanced robotics countries, Korea's robot technology level remains at 70%. The number of robotics-related patents is also only a quarter of other countries' patents. Hence, continuous R&D enlargement and research manpower expansion are needed, he said. According to the Ministry's robot industry development strategy to nurture robot industry as the leading part of the second semiconductor myth creation, MOCIE is operating the Robot Industry Policy Forum with the view of drawing policy plans by fields of the purpose of new market creation. Korean-model Robot Land to spark robot demand In order to create large-sized robot demand, Sim explained: "First of all, the Ministry is considering introducing a robot R&D securities issuance system so that the market can haul technology." He added that a share purchaser can be robot R&D investor and tentative robot consumer in the future. Regarding the importance of robot funds, the robot expert director said: "It is necessary to introduce robot funds with the goal of solving investment and demand simultaneously by means of the general public's investment participation system." By allowing a prospective robot buyer to participate through robot fund connections, this robot fund can be a robot market's breakthrough by means of market-participation model R&D embodiment, he emphasized. For the sake of securing profit, this fund will be operated in investing in another robot company or large-sized commercialization for individual robot for example, according to Sim. By raising a subscription fund worth 100 billion won (US$108 million) at the latter half of the year from governments, corporations, and private investors, the MOCIE plans to develop innovative robot products befitting customer needs or to secure the future's potential buyers. Second, the MOCIE is considering forging Robot Land for the purpose of initiating the world robot market, according to Sim. To grow as a global mirror of world robot industry in the 21st century, the director underlined: "It is urgent for us to establish Korea's robotics industry standing through this Robot Land." Economic ripple effects when forging Robot Land is expected to reach to 577.3 billion won (US$621 million) and employ 6,894 persons. If two million visitors come to this Robot Land annually, Sim presumed that approximately 74.3 billion won (US$79.9 million) turnover will be generated including a 128.9 billion won production induction effect (US$140 million) and employment of 2,233 persons. About the background of such Robot Land's formation plan, he explained: "In the case of foreign countries such as the USA's Kennedy Space Center or Japan's Disney Land, those countries boost the general public's understanding about cutting-edge industry and offer new market demand through such facilities." He further said that this Robot Land project is part of pilot projects aiming to propagate robots in the hope of a large scale demand for intelligent robots and artificial market creation. As a result of a survey that was enforced 16 nationwide cities or provinces as its object at the beginning of this year, 52.4% of respondents expressed a favorable impression about Robot Land, while 64.3% showed their intention to visit it, Sim said. He commented: "Korean-model robot theme An observation warning robot, developed with domestic technology park Robot Land will serve as a ground for close information exchange between consumer, developer and producer besides serving as the future-oriented complex culture space." Urgent robot ethics charter As the so-called robot culture society is anticipated with one household one robot era's advent as an impetus by the upcoming 2020, Sim on the other hand points out that the importance of a robot ethics charter is raised in earnest. Touching upon the fact that for example, a sex robot can destroy human order, he notes that national consensus is necessary about robot roles and its function in terms of ethical level. In that context, it is necessary to proclaim a robot ethics charter and adapt it so that on one hand, robot demand can be created through an ethical confidence boost, he maintained. Such robot ethics charter comes to prepare legal and institutional gadgets to protect human beings from robots, according to Sim. In regard to Korea's robotics industry roadmap in the future, he has committed himself to providing special manpower of 10,000 persons by 2011 besides accomplishing the third position in terms of international competitiveness in robot personal resources field by 2013. So he said that MOCIE aims to be ranked as global country in the field of robotics for service by the year 2015. Korea's Samsung Techwin (www.samsungtechwin.co.kr) is scheduled to market an observation warning robot developed in cooperation with another several robot-specialized small and medium-sized companies in Korea from the end of the year 2008. This intelligent-model observation warning robot, displayed at the 2006 Robot World last year, can recognize an object even in a dark circumstance at night with a color moving image. Samsung Techwin general manager Ryu Hence, this warning robot Myung-ho responsible for its is assessed to be a better observation warning robot development technology than an observation robot which is developed in Israel. Samsung Techwin officials responsible for this robot's development said: "The development of this intelligence-model observation warning robot was completed by teaming up with its special laboratory, which is in charge of the defense industry field's product development within Samsung Techwin." Regarding the company's momentum that came to develop robot, they explained: "Samsung Techwin basically possesses technologies which are necessary for robot development through defense industry gadgets, security, optics and imaging vision field projects. So we judge that robot market's business outlook is high since Security market is changing from manned Security to unmanned Security." This is the first time that Samsung Techwin developed robots, but they regard the concept of robot as a project of unmanned system which don't need a person, not a simple unit product, Samsung Techwin officials assert. Therefore, Samsung Techwin aims to enable unmanned observation warning by bundling a lot of robots as system, not one robot, they said. KOREA IT TIMES June 2007 _ 5 1 Cover Story / FIRA RoboWorld Cup 2007 From One Technical Challenge to Another If we can put a more high-powered CPU into this small robot, then we can expect such a nice I, Robot robot. But now, no. by Matthew Weigand [email protected] Professor Kim Jong-hwan, president of FIRA and director of Intelligent Robot Research Center at KAIST P rofessor Kim Jong-hwan, president of FIRA and director of I n te llig e nt Robot Re se a rc h C e n te r a t K A I ST , i s not a na t i ve speaker of English, reminisced about his ten years as the father of robot soccer. "I started the MiroSot game in 1995," he said, "and at that time it was a 3 versus 3 game. It was more than ten years ago, so at that time integration of the motor control system, computer vision technology, wireless communication, and multi-agent cooperation system was very difficult." The P r o f e s s o r s a id t ha t t he ga m e ha s evolved quite a lot in the past years, so that now full integration of many complex systems allows twenty-two robots to play full 11 on 11 games. Lateral expansion The robot soccer tournament has also expanded far beyond that singular first idea of 3 on 3. There are now seven different categories in which organizations can compete. The first, and oldest, is the MiroSot, which refers to micro robot soccer tournaments. There is also RoboSot for larger robots and NaroSot for smaller sized robots. SimuroSot is a competition for simulated software soccer games without actual robots at all. KhepraSot is a 1 on 1 match between self-contained autonomous robot 5 2 _ June 2007 KOREA IT TIMES models. AndroSot is a competition between robots that are controlled by people. The HuroCup is, in theory, a competition between walking, autonomous robots that kick a soccer ball and play exactly like regular human players. Because it is there T he profes s or s poke about the HuroCup by saying: "For example, hum a noid robot s occer games , HiroSot, so people can easily imagine robots can easily run and jump and [hit with their] head. But the technology is still challenging, quite difficult to do such a nice performance. So still we are waiting for more technology to have a nice game." The goal, for HiroSot of course is to have an 11 robot team on each side, but for now the competition is limited to single robot feats of athletics such as a penalty kick, a robotic marathon and a weight lifting competition. Since the HuroCup is the newest competition, Kim said that there are also some funding problems. Building a humanoid style robot can get expensive. "Some rich labs can build these robots quite comfortably, but most labs around the world may not have e nough funds to build humanoid robots," the professor explained. He HSR-VII, the latest of KAIST's humanoid robots, holds the finger of Choi Jeong-hoo, a student in Seoul who dreams of studying robotics at KAIST in the future further went on to say that soccercapable robots require a kind of technology that is simply beyond current commercial products. He pointed to Honda and Sony, Japanese companies who are producing bipedal robots for commercial entertainment use, and noted that while they are interesting from a commercial standpoint they cannot really do something as athletic as kick a ball. "So I may say that we started this HuroCup," Professor Kim continued, "and as I mentioned we plan to follow the same strategy as the MiroSot." He referred to the ten year history of the small robot soccer tournament, and reminded that while in the beginning the matches of 3 on 3 robots were a striking technical achievement, now full 11 on 11 tournaments are routine. When asked if it was better in the long run for robots to play soccer in humanoid form or a more conventional robotic form with wheels, the professor mentioned that the HuroSot was more technically challenging from a research point of view. "Even just to find the way to the ball and kick it towards the goal is quite difficult," he explained. "This is much more difficult than other types." Familiarity breeds ease After speaking about the difficulties of humanoid robots, the professor was asked which of the competitions was the easiest from a technical standpoint. He responded to this by saying: "Well the simulations games are pretty easy. Also we started with MiroSot so it is the easiest." The technologies for the smaller, box robots with wheels are the most advanced, and the rules for their competition is the most mature. "For the people who have financial restrictions on developing hardware robot systems, the SimuroSot is open to everybody. The same system is in place, however the controlling strategies should be developed by participants. So this one, so m e h o w, i s t h e easiest one compared to other categories, because they only have to b u i l d t h e i r o wn software." Technical explanation Kim explained the technical rules of the game in great detail. The robots are usually controlled by a central computer which broadcasts commands to each robot wirelessly. While it is allowed in the rules for the robots to have their own sensors, normally feedback to the central computer that controls the robots is done from an overhead camera that is connected directly to the team's computer. "The information from the overhead vision camera is forwarded to the main PC, here," the professor explained while pointed to a diagram that he drew, "so while the game is played by the robots, the game is in essence a competition between this computer and this computer." Kim was asked about the outcome of the games in the case that same robots and the same computer programs were run multiple times. "Even though the same robots and the same strategies are used, the outcome would not always be the same because of the Butterfly effect." However, he said that the computer programs and the robots were not yet able to develop their own strategies. Changing strategies would require the developers of the computer program would have to call a time out and change strategy manually. "Maybe in twenty years we can expect those excellent learning systems, self-evolv- ing systems," he admitted. He said that the main roles of the robots in his tournament are controlled by the PC, but the robots themselves only get direction and velocity commands from the PC, then the robots themselves carry out the goal of moving to the location that the PC commanded them. So the robots have a small bit of autonomy now, but not complete autonomy. "It depends on the architecture of organizing the system," he explained, "You can give all the intelligence into here [the PC], or some of the intelligence can be put into here [the robot]." Waxing philosophical Professor Kim also spoke about the future of robotics by referring to popular culture. "You might know the movie I, Robot -- NS5. This robot is quite smart, it has its own intelligence, it can make its own decisions, it has its o wn e m o t i o n s an d mo tiv atio n s . Currently this robot is somehow a small mechanical or mechatronic system. If we can put a more high-powered CPU into this small robot, then we can expect such a nice I, Robot robot. But now, no." KOREA IT TIMES June 2007 _ 5 3 Cover Story / FIRA RoboWorld Cup 2007 1) 2) 3) 4) 5) High prospects for Korean robotics for the next 20 years New opportunities overseas "Technologically," Cho explained, "Japan is still ahead of Korea as it has a long history of robot development. However, Korean robots are intelligent robots that can be utilized for everyday use with the converged networking and advanced IT technology in which Korea takes pride." Noting that robots are in a word evolved digital terminals, Cho forecasted that the robot market will grow to surpass the size of the automobile market by 2020. "Existing digital terminals such as PCs, MP3 players, and cellular phones 5 4 _ June 2007 KOREA IT TIMES don't have any mobility function, whereas robots are focused on mobility. Besides, the digital market can be seen as the robots market where established terminals are evolving to become robots," Cho pointed out. Against such background, the expert turned president believes the future of robotics is bright in the field of education, too. "We expect roughly 20~30% of our sales goal of 10 billion won [US$10.8 million] for this year will be attained from the export of educational robots," said the president, adding that the company has signed a sales contract with a German firm in February this year for the export of 30,000 educational robots. "The creation of new markets for our robots is somewhat difficult," Cho acknowledged. "Even so," he said, "I am optimistic that the future will be bright as Korea's standing among the high-tech countries, such as Japan, the US and some other European countries that produce soccer robots, ranks high and we are proud to have contributed to this." In the meantime, IZI Robotics is en route to be listed on the KOSDAQ market through a merger with an auto parts supplier next month. Through the listing, Cho anticipates IZI Robotics would be placed on a favorable position to secure stable funds for the production, circulation, and marketing of intelligent robots, thereby boosting the company's value. For a robotics company that has taken part in the US RoboBusiness earlier this year in Boston, IZI Robotics has high hopes of paving a new market in the US and winning substantial business contracts to attain its sales target of US$10.8 million. Intelligent robots IZI Robotics supplies 90% of the soccer robot demand across Asia, Europe, Central and South America, and Australia. The VICTO, IZI Robotics' soccer robot, uses icons on the screen instead of C++ programming. This allows even elementary school children to employ some strategies or tactics based on a Graphical User Interface (GUI) and play an actual game with robots. Another soccer robot, the YSR-A, is the one that has been developed for university student tournaments, and this item has been used both domestically and Robot president Wayne T. Cho Robot's Soccer Robot Robot's ER-6 open Robot's netoy Robot's CUBO About Robot-Soccer Robotics in Sports, Education For IZI Robotics, a Korean robotics company that provides 90% of the world's soccer-playing robots, the 12th FIRA RoboWorld Cup USA 2007 is reckoned to be a good opportunity to acquaint world buyers and visitors with its creative technology and products. According to Wayne T. Cho, president of IZI Robotics, the RoboWorld Cup, which is to be held on June 14-17, holds a very significant meaning as it can introduce robot soccer, a core Korean technology, to the United States. IZI IZI IZI IZI IZI abroad in over 20 countries. Its superiority has been also already recognized during the FIRA International World Cup. IZI Robotics' ER-6, an educational robot for elementary, middle and high school students, is receiving a considerable number of orders from Europe, according to Cho. ER-6 has features such as a variety of input/output modules and software, easy assembly, practical hardware tested by the IZI Lab program, and an easily understood GUI programming option for robot control. The robot can perform such basic functions as tracing lines, playing soccer, participating in a sumo game and music composition. It is operated with a remote control. In the latter half of the year, IZI Robotics is scheduled to launch the networked emotional robot Netoy in collaboration with KT. Netoy is said to be capable of making emotional expressions with its arms and LED readouts, providing information about weather and news and entertainment functions of streaming mp3s, private secretary, voice messenger, alarm clock, and other miscellaneous functions such as those of a clock and a nightlight. Robot soccer, a high-tech scientific sport, was developed as a multi purpose testing ground for learning and applying high tech in the field of image analysis, artificial intelligence, sensors, communication, electronic precision control, dive motors, and software and hardware. Since then, the sport has enjoyed a steady growth as more and more young scientists participate. There are three robot soccer events: MiroSot, NaroSot and RoboSot. Presently MiroSot, which constitutes a main part of the sport, is played in a small 150cm x 130cm field with a team of three micro robots measuring less than 7.5cm in length, width or height. There are two teams playing the soccer in a similar manner as the real field sport. Points are earned for placing a golf ball into the other team's goal. The game is played not by humans operating remote controls but by computers making intelligent decisions. The first international robot soccer world cup, which can be referred to as the formal event for robot soccer, was held at KAIST in November of 1996, and the second was played in June of 1997 at the same venue. Only after three years since the birth of robot soccer on June 5th 1997, the Federation of International Robot-soccer Association (FIRA), an international robot soccer federation, was founded with the participation of 34 countries. After the official inauguration of FIRA, all international matches were called the FIRA Robot World Cup. The intelligence sport was held in France in 1998 and in Brazil in 1999. In both years, the Korean team won the championship and received the media spotlight. The enthusiasm for the FIRA international world cup competition grows day by day. Australia hosted the 2000 championship while China hosted one in August of 2001, and Korea in 2002 along with the FIFA World Cup. Robot soccer is reputed to have made conspicuous footprints in the world of scientific sporting. KOREA IT TIMES June 2007 _ 5 5 Cover Story / FIRA RoboWorld Cup 2007 Android Soccer Success Pursing the next level B y pursuing an assembly model robot system rather than a finished robot, MINI ROBOT, a specialized company for educational robots in Korea, specializes in multi articulation model robot systems. A frontrunner in the Korea's robot industry, the company has struck its root as a representative company in the articulation-model entertainment robot field and robot field for education, president Chung Sangbong, MINI ROBOT said in a previous interview. First of all in relation to the company's goal, Chung emphasized: "It is to serve as a robot company which provides users including the younger generation with most interesting and beneficial robots," attaching importance to humanoid's popularization. So MINI ROBOT is investing much time and expense in developing systems which study robots interestingly and easily, according to Chung. Keeping an eye on the possibility of humanoid game robot and educational robot markets, the company has developed a low price humanoid after one year of efforts since it started low pricemodel humanoid robot project, called ROBONOVA. Edutainment robot ROBONOVA allows in a word users to enjoy robots while learning. ROBONOVA's main feature is that it is easy to make. It is possible to assemble with just one cross driver so that even a beginner facing robot for the first time, can easily assemble. Its design structure, developed through long research, allows even a beginner to be able to assemble easily as if he figures out block or puzzle, Chung said. Second, the ROBONOVA robot system is convenient to use. By providing two kinds programs plus the latest MRC3024 controller it offers beginners or experts who want diverse robot manufacturing with robot motion program environment easily. OEM outlet abroad In the light of the fact that this forthcoming FIRA RoboWorld Cup USA's particular emphasis will be given to applications and developments in the area of entertainment, education, service and personal robots, Korea's MINI ROBOT holds many elements which deserve attention from world buyers and visitors including robot experts. Before everything else, the company's business scope includes a multi articulation model robot system development for home, an assistance robot system development for an old and feeble people and handicapped people, a robot system's development and popularization for education, robot product development for exhibition, and a controller system development for industry. However, Chung noted: "Ahead of a corporation's profit, the upcoming FIRA RoboWorld Cup 2007 USA will serve as a good opportunity to acquaint the world with Korea's standing in the robotics industry including soccer robots." With regard to MINI ROBOT's plan to give a good example about humanoid soccer in this forthcoming FIRA RoboWorld Cup 2007 USA, Chung said: "By applying humanoid soccer robots the company would like to confirm a possibility of humanoid soccer there." Already, it is said that MINI ROBO side has confirmed that there are sufficiently a possibility in the process of operating humanoid soccer games in the China Nationwide Robot Rally or the Incheon Robot Great Rally the company has provided humanoid sets, according to Chung. The most important thing to propagate soccer robot is to lower soccer robot's price, he points out, adding that in that respect, MINI ROBO aims to down humanoid's price under the 1 million won mark (US$1,080). The robot-veteran president epitomized the significance of soccer robots by saying: "The significance of soccer robot is very big in view of the fact that soccer is a sport across all over the world and further it is a sport to be played permanently." Although soccer robot is not a smart business in terms of profit creation, its outlook is bright provided it is activated, he said. In reference to robot's Hanryu, or Korean wave, Chung explained: "In terms of technology order, Korea ranks the sixth position globally following Japan, USA, Italy and Germany. But, in terms of national support or the nation sentiment actually in personal robots, Korea ranks the second position after Japan, thereby competing with Japan right now in robot technology and furthermore domestic robot development is expected to develop as a spearheading technology to be able to lead world robot technology." Interview with President Chung Sang-bong, MINI ROBOT Q: Which robot product is MINI ROBOT developing currently? A: Since its establishment on Mar. 1999, MINI ROBOT has been participating in the government's robot policy development projects. Basically, our robot development standpoint is to do articulation's movement as a basis, not rolling form. What's more, MINI ROBOT pursues an assemblingmodel robot, not a finished-model product so that users can assemble firsthand. Q: How is the present condition for MINI ROBOT's outlet? A: Our robot for education is sold all over the world as a form of OEM (Original equipment manufacturing) for oversea sales including Japan, USA, Europe such as Germany, and so forth. The largest sales portion account for of course domestic home and Japan, but USA and Germany's sales volume is on the rise. In the case of Europe, academic institutions order for academic purpose and entertainment element is strong in the event of USA and Japan. Q: What do you think about a success possibility of humanoid soccer robot? A: By way of showing an example, MINI ROBOT will set an example about humanoid soccer robot in the forthcoming FIRA RoboWorld Cup USA 2007 which will be held in the middle of June in San Francisco. For a robot-manufacturer company, soccer robot is not a big market though it gives pleasure for viewers. Yet, providing it is activated, I believe there is a sufficient room for humanoid soccer to succeed. Q: What's your opinion regarding a possibility Korea will usher world robot technology in terms of a spearheading technology? A: Korea's robot industry is competing right now with Japan in terms of robot technology to a some degree, allowing us to be able to lead world robot technology. For the sake of robot's Hanryu (Korean wave) in world robot market or robot's popularization, it is full of suggestions for Korea that Japan regards robot as its national vision project and as the most priority. 1) robonova soccer 5 6 _ June 2007 KOREA IT TIMES 2) President Chung Sang-bong, MINI ROBOT KOREA IT TIMES June 2007 _ 5 7 Cover Story / FIRA RoboWorld Cup 2007 European Robot Soccer Teams Play Second Fiddle to Korea by Tim Alper [email protected] I t looks like a scene from a 1980s science fiction film. Twenty-odd miniature metallic matchboxes chase each other around a desk that looks like a ping pong table in the desperate pursuit of an orange golf ball. On all sides, teams of frantic engineers gnaw on their fingernails and anxiously fiddle with computer keyboards. Believe it or not, this is soccer -- only not as most of the world knows it. The founders of the original RoboCup, the competition that spawned Robot soccer, made an amazing claim back in 1993. They proudly boasted: "By the middle of the 21st Century, a team of robots will be able to beat the winners of the most recent World Cup." It is hard to imagine the likes of Ronaldinho, Park Ji-Sung and David Beckham taking on these spinning tin cubes, but makers of the robots say that they are making quick progress. Though most competitive teams are made up of tiny box-like robots, there are now even humanoid robots that stand on two legs. That said, though, these mechanized players can currently do little more than take penalties or dribble very slowly around obstacles. While European soccer clubs might dominate human soccer, Koreans hold all the cards in the robot version of the game. Teams from around the world have been taking it in turns to try to overthrow Korea, who dominate international competitions. But with limited funding and sponsorship for European teams, there is a lot of ground to make up. Victor Pakhomov is the lead member of the European side, The Moscow 5 8 _ June 2007 KOREA IT TIMES Pioneers. His side hails from Russia's leading robotics University department -- the mechanical engineering faculty of Moscow's MGU Institute. He explains that lack of money and opportunities for teams in Europe puts them at a disadvantage, especially when they go in for competitions like the 2006 World Cup in Dortmund. "We funded our trip to Germany largely with our own money," said Pakhomov. "The robots are expensive pieces of machinery which we have invested heavily in." Another factor that European sides have to deal with is the lack of domestic competition in their own countries. The Moscow Pioneers are Russia's only competitive side. "It's a pity. We went to Dortmund last year without having played a single competitive match before. In Russia we simply did not have anyone to play against. We might have developed one of the most technically advanced robot soccer teams in the world, but there is nobody else doing what we are in our country," said Pakhomov. Experts say a lack of individuality and flair tends to be where the robot players often fall down, though their team spirit is second to no human side. While the humanoid robots are capable of independent decision-making, the other models used in the international competitions use the collective mind of a single computer. The Moscow Pioneers' Pakhomov put it like this: "So far only the twolegged robots think for themselves. Our miniature players have, if you will, just one eye and one brain for the whole team. The small cameras on the pitch and players all send on information to a central computer. That computer takes into account all the variables and gives instructions to the individual players." So are the likes of The Moscow Pioneers ready to take on the real-life soccer champions of this World? Are we to expect to see robot teams take on clubs like Chelsea or Real Madrid any time soon? "Unfortunately not," Said Pakhomov. "Our tiny robots bear very little resemblance to real life soccer players. They move on wheels, they don't use their feet. Instead they nudge the ball around with their bodies. The whole game is played out on a pitch sized 220 centimeters by 180." The Moscow Pioneers' Pakhomov said building an effective robot team is much more complex than it looks to the untrained eye. "There are between four and eleven players on a team. Every mechanical player needs to be able to Korean soccer journalist Park thinks robots have the power to transform sport European Robot Soccer Images see the ball, the goal, its team-mates, the opposition players -- and on top of this they need to be able to control and kick the ball. Every complex little player needs to be able to assess any given situation," He says. And Pakhomov adds that the difficulty of building a Robot Soccer team cannot be underestimated. "The size of this task is phenomenal. It is straight out of the world of science fiction. You might say that it is a more difficult and more complex task than building a computer that is capable of beating the World Chess Champion." Dr. Ken Young is the brains behind the operation at British side Evolution, who hail from Warwick University in the UK. When asked what factors make Korean teams more successful, Dr. Young held nothing back. It seems Warwick's Evolution team did not find the rules of robot soccer particularly fair. Dr. Young said: "At the moment it appears to me that the Koreans do their research and only when they have a solution do they change the rules. At this point they have no competition because everyone else's research has delivered something different." Although Evolution are not focusing on international competitions at the moment, Dr. Young says the current rules could well de-motivate potential participants. "I can see that doing it the way they organize regulations doesn't inspire other countries to participate. Formula 1 motor racing at least sets their rules six months in advance, for example. I have known robot soccer regulations come out less than two weeks in advance of a tournament," He explained. A lot of teams in Europe say they see robot soccer as a character-building challenge, rather than a race for trophies. The game, for many, is not about the robots but about the people who build them and what their involvement does to develop them as engineers and people. Dr. Young said: "At the moment robot soccer is the best challenge around for these engineers." But what about the ultimate question will robots ever really be able to defeat people in the biggest sport in the World? Can these miniature golf carts actually ever aspire to become World-beaters? Park Kwangmin is a Korean soccer journalist who writes for a variety of Korean newspapers and websites. He greets the idea of robots and humans engaged in sporting competition with a surprising optimism. He said: "It would bring in a whole new dimension to soccer, and it could even bring in a whole new set of fans. Robots in sport -- that is definitely something to get excited about." However, Evolution's Dr. Young is philosophical on the matter. "Do we ever want to beat the best humans? What would we do next? Sometimes perhaps it is better to travel than to arrive." One of British side Evolution's Robots gears up for action Evolution's Dr. Young believes Korea needs to play fair when it comes to robot soccer And perhaps he is right. If something as artistic and creative as soccer is ever perfected by robots to the level where Beckham and company would have to hang up their boots, it might be one of mankind's most impressive technological breakthroughs, but where would that leave the World's most popular sport? Will future generations' children dream not of playing soccer like Ronaldinho but of designing a robot that can play better than him? KOREA IT TIMES June 2007 _ 5 9 Ocean Day INTERVIEW The following are excerpts from an interview with Minister of Maritime Affairs & Fisheries Kang Moo-hyun -- Ed. Q: Would you introduce the government's efforts to introduce the EXPO 2012 Yeosu Korea and relevant problems? A: The government has been going all-out to attract the EXPO 2012 Yeosu Korea. Related to this, it established the committee supporting the attraction of the EXPO 2012 Yeosu Korea under the chairmanship of the prime minister. President Roh Moo-hyun has also made unsparing efforts for the introduction of the EXPO 2012 Yeosu Korea by requesting his counterparts to support Seoul's move whenever he holds bilateral or multilateral summit meetings. Not only in the government sector but also in the private sector, all Korean people are exerting best efforts to attract the world EXPO to Yeosu. Aiming for Top 5 Ocean Superpower Minister of Maritime Affairs & Fisheries Kang Moo-hyun by Lee Kyung-min [email protected] K orea is striving to become one of the world's top five ocean superpowers by 2016. "Korea will be able to enter the list of the world's top five ocean superpowers by 2016 if it makes a strong push for enhancing competitiveness in the shipping and harbor industries, securing the ability of the fishery industry to stand on its own, and actively fostering the future-oriented and high value added ocean industry," said Minister of Maritime Affairs & Fisheries Kang Moo-hyun. At present, Korea ranked 10th in the world in terms of sea power with its rankings of 1st in shipbuilding, 5th in container disposal quantity, 8th in bottoms and 15th in production of fisheries products. "To help the country enter the list of the world's top five ocean superpowers, the government will enhance global competitiveness of the shipping, harbor and logistics industries by expanding growth foundation through establishment of organizations exclusively dealing with shipping, logistics and financing business and development of investment funds," said Kang. The ministry will also explore new growth engines, such as the ocean cruise industry, and build networks for global 6 0 _ June 2007 KOREA IT TIMES shipping and logistics cooperation, he said. The ministry will also convert the fishery industry into a new growth-oriented industry through structural reform and market-centered distribution, processing and safety systems. "To cope with future environmental changes such as shortage of land space, deepening of environmental pollution and shortage of resources & energy, we will actively foster ocean science technology, protect the ocean environment and create new value in the ocean," said the minister. Asked about the tasks to strengthen the competitiveness of the domestic fishery industry, Minister Kang said the domestic fishery industry is suffering from market opening, reducing fishery resources and aging society. "In particular, as the market opening speed is expected to be accelerated further owing to negotiations of FTA and WTO/DDA, the domestic fishery industry is required to seek new direction," he said. Imports of fishery goods have steadily increased from 1.2 million tons in 1996 to 1.4 million tons in 2000 and further to 2.6 million tons in 2006, but the domestic production of fisheries in coastal and neighbor- ing waters reduced from 1.6 million tons to 1.2 million tons, and again to 1.1 million tons during the corresponding period. Meanwhile, the number of those in fishery villages decreased from 330,000 in 1996 to 223,000 in 2006 with the portion of those aged 60 or older rising from 20.2 percent of the total to 34.3 percent during the corresponding period. For the fresh take-off of the domestic fishery industry, the government will create a sustainable fishery production foundation by systematically propelling projects to recover fishery resources and persistently cracking down on illegal fishery activities, he said. To support and foster the farming industry, it will also diversify farming items and accelerate development of high value added fishery items, while actively fostering export strategy items, including flatfish and abalone, said the minister. "We will aggressively foster the distribution and processing industries through reform of the distribution structure and strengthen the safety management for fisheries goods in order to enhance confidence in fishery products among people," said Kang. "In particular, the ministry will help fishery villages diversify and increase their incomes through activation of tourism programs to fishery villages, while making all-out efforts to improve living standards of fishermen," said the minister. On the plan to create new ocean industry generating high value adds, Minister Kang said that the ministry will push for demand-oriented mid and long-term R&D projects and other fresh projects. Related to this, the ministry is now conducting a feasibility study on the development of the U-based shipping logistics system and the development of ocean investigation equipment using nanotechnology and optical sensors. "At the same time, we will place emphasis on activating R&D projects related to ocean science technology and the development of equipment for ocean exploration and research equipment," he said. In line with this, the ministry will map out a comprehensive plan to effectively and systematically secure and manage ocean life resources, while developing relevant technologies, he said. In particular, he continued to say, the ministry will improve systems for finding out new R&D projects and propulsion systems in the environmental, fishery and safety fields. The ministry will persistently push for R&D projects for specific fishery goods and commercialize mid and large-scale R&D projects in the fishery fields. For effective management of R&D projects in the environmental and safety sectors, the government will also reinvent the propulsion systems of the existing businesses, while exploring new tasks continuously. For instance, chairmen of Hyundai Motor and GS Caltex are participating in the mission to attract the world EXPO and engaging in overseas promotion activities in Czechoslovakia, Slovakia, Brazil, and Oman. At the same time, the government is actively pushing ahead with the project to expand infrastructure, including roads and railroads, to secure superiority to other rival cities in attracting the world EXPO. Q: Would you comment on the government's plan to build a user-oriented and effective harbor logistics system? A: To promote convenience of users of harbor and efficiency, the government has been making a strong push for the harbor informatization project. It already established the Port-MIS system in 1996 and has been upgrading the system after collecting opinions from harbor users and officials at relevant institutions. The government established RFID-based wireless recognition system at nine container terminals in Busan Port in 2006. Since April this year, it has been carrying out a gate automation system and an automatic system to chase locations of containers and plans to expand the systems to major container terminals in the country, including Incheon and Gwangyang. Q: May 31 is the Day of Sea. Do you have any plan to commemorate the Day of Sea? A: To help people recognize the importance of sea and enhance ocean exploration spirit, the government enacted May 31 as the Day of Sea in 1996. The Ministry of Maritime Affairs & Fisheries, Gyengsangbuk-do and Pohang City jointly held a ceremony to celebrate the 12th Day of Sea at the construction site of Yeongil New Port in Pohang, Gyeongsangbuk-do this year. Under the subject of "life, production, sea of life," participants at the event resolved to make all-out efforts to help Korea jump toward ranks of the world's top five ocean superpowers. Along with this, a joint academic forum of the Korea Ocean Science Technology Council was held at COEX in Seoul on May 31 to June 1 where experts in ocean science and students announced 660 papers. INTERVIEW KOREA IT TIMES June 2007 _ 6 1 KCTA 2007 Related to the Fostering of Content on the systematic level for invigorating the content industry following the liberalization of the broadcasting market and the plans to support program providers (PPs). Substantial plans to introduce a support system for a digital production system for PPs and for the foundation of a high definition (HD) transmission center will be examined. The evolution of digital cable TV KCTA Chairman Oh Jee-chul Mature Technology Industry Exhibition by Lee Kyong-Whan [email protected] T he KCTA (Korean Cable TV Association) Exhibition & Conference 2007 will take place for three days from June 13 to June 15 at the International Convention Center Jeju (ICC Jeju). A detailed roadmap for the Digital Media Center (DMC), the latest equipment, and major issues of digital cable TV will take center stage at the exhibition. Sponsored by the KCTA and supported by the Korean Broadcasting Commission, the Ministry of Information and Communication, and the Ministry of Commerce, Industry, and Energy, the exhibition is expected to draw a total of about 3,000 people from over 1,000 companies around the world, the biggest size in the exhibition's history. 6 2 _ June 2007 KOREA IT TIMES 200 Booths to exhibit latest equipment and content The exhibition venue will be comprised of 200 booths of over 120 Korean and foreign companies. It has been designed to add diversity along with a network hall, content hall, and complex services hall. An array of major equipment manufacturers, such as Samsung Electronics, Motorola, Cisco, SA, HUMAX, CURON, ARIS, BigBand Networks, TANDBERG, Dong Yang Telecom, Alticast, and ES Tech will participate. They will introduce Downloadable Conditional Access System (DCAS) set top boxes, data over cable service interface specifications (DOCSIS) 3.0 solutions and systems related to digital cable TV broadcasting. AS for the major channels, CJ Media, Australian Broadcasting Corporation (ABC), Walt Disney Korea, BBC Global Channels of Britain, and France Television TV5 will create a PR hall displaying multimedia content. Special seminar with Jacques Attali, intellectual of modern France Jacques Attali, called the greatest scholar alive in France, will be making a special speech on June 13. At the seminar, Attali, a futurologist, will present the main values that the modern people who live in the omnipotent era of mobile communication and the Internet must not overlook. He will be lecturing on the topics of the changes of the viewers in the digital era, media fusion and the future, and the missions and tasks of the media industry for two hours. Discussions on competitiveness It is forecast that much more diverse topics will be discussed this year than in previous years. The issues to be discussed include ways for cable TV channels to make a leap forward and become specialized media companies and plans to empower the corporate competitiveness of cable enterprises. The desirable reorganization of the media market following the introduction of Internet Protocol Television (IPTV) and the directions for the improvement of the fusion policies will be presented. Intensive discussions will be held on the meaning of allowing the combined sales of dominant enterprises, its spreading effects, the mutually crossing entry into triple play services and the balance of regulations. Policy proposals on facility utilization, including the neutrality of the network, will be followed. Cultivating program provider content The fostering of content in the multiplatform era, and the plans for their utilization, will be looked into. Also to be discussed is the need to enact The Special Law To be presented at the exhibition are the direction to streamline the middleware for an integrated DMC and a roadmap on the set top box according to the development of digital technologies. On the discussion agenda are the development status of new solutions, such as Downloadable Conditional Access Systems (DCASs) and CableHome, and the outlook for their adoption. Administration Director Han Woonyoung of the Korea Digital Cable Laboratories (KLabs) will be the speaker and representatives of Korea's major multiple system operators (MSO), and set top box and computer-based automation systems enterprises will be attending as panelists. With the recent rise in the number of cable operators listed on the stock market, external experts are evaluating the appropriate values of Korean system operators and program providers. Leading analysts and investors home and abroad will attend as panelists, and they will introduce successful cases of IPOs and their positive spreading effects. casts for, broadband transmission services, including fiber to the home and optical LANs will be examined. The issues of introducing pre-DOCSIS and standardizing DOCSIS 3.0 and the forecasts on the future outlook after the commercialization will be discussed. The plans to introduce the QPS, which is an evolved version of the cable Voice over Internet Protocol (VoIP) terminals, will also be discussed. Cable TV's Visions and strategic tasks On the first day, June 13, an open forum will proceed on the main subject of visions and strategic tasks of cable TV in the digital era of opening up and fusion. The forum will center on the future of digital technologies and the media, the content industry in the era of liberalized broadcasting through free trade agreements, and the future visions and the strategic tasks of the cable industry. President and CEO Suh Byung-moon of the Korea Culture & Content Agency (KOCCA), CEO Choi Hwi-yeong of NHN, CEO Lee Kwan-hoon of CJ CableNet, President and CEO Kim Mun-yeon of Channel J, and Vice President Lee Banghyung of SKT will attend as main panelists. Study on the effects of cable TV advertising The causes behind the low rating of only the advertising effects at a time when the media power of cable TV is increasing will be analyzed along with discussion on countermeasures. The need for transparent data on advertisement and empirical methods to animate cable TV advertising will also be discussed. The plans to measure appropriate advertising effects in accordance with the changes in the digital environment will be sought after, too. The present situation of, and the fore- KCTA Exhibition & Conference 2006 KOREA IT TIMES June 2007 _ 6 3 Microsoft Imagine Cup 2007 IT Olympics Software Competition Imagine a world where technology enables a better education for all T he IT Olympics Imagine Cup, hosted by Microsoft, will be held on August 5 to 10, 2007 in Seoul, Korea. In other words, the Imagine Cup is the best software competition rally which is held every year with students over 16 years old throughout the world as its participants. The Cup has been held yearly since the year 2003 under the auspices of Microsoft, hosting its fifth rally in 2007 under way. Microsoft Korea officials said: "As the sole student software technology competition rally with the entire world as its object, participants and participating country numbers are increasing with a fast speed every year." Imagine Cup's themes are follows according to these officials: "Imagine a world where technology connects people, information, systems, and devices. Imagine a world where smart technology makes everyday life easier. Imagine a world where technology dissolves the boundaries between us. Imagine a world 6 4 _ June 2007 KOREA IT TIMES where technology enables us to live healthier lives." To date, Imagine Cup has been held in Spain, Brazil, Japan and India. It has grown from 12,000 people, to 30,000, 50,000, and finally 68,000 each year. Imagine Cup's competitions include software design, embedded development, web development, information technology, algorithms, short films, interface and photos. First of all, software design is a competition in which students compete against each other's creativity and technology power while presenting their solution about a problem they think as the most challenging task by using software technology. Based on themes Imagine Cup presented, participants have to submit a creative, realistic, and useful software application. By using Microsoft's development tools and technology, competition participants must manufacture new software application programs which can demonstrate each person's idea, intellectual curiosity, and talent. Participants have Director Park Nam-hee, developer and platform evangelist, Microsoft Korea and more small-sized and convenient to carry, this exerts a big influence on our daily life. Here, there is an opportunity to acquaint oneself creativity widely and to be able to change the world. Embedded development is a competition which tests the ability to embed a perfect hardware and software solution by using Windows CE and offered hardware. Third, the web has reestablished ways through which people acquire information, learn and organize. People come to have an endless opportunity which can approach to even more ideas, intellectual curiosity, and topics of conversation. Web development competition part asks students to make an innovative education site for people using ASP.NET-related tech- nologies. Web paves the way for a totally new sphere and educational possibility. Fourthly, the information technology competition vies necessary technology and science in developing IT systems that are more safe and stable, unfolding, and maintaining. In most cases, IT experts have to understand how to solve user demands with basic tools and technology and further, how to compose so that all parts can be harmonized and operated well. These things are commonly indispensable technologies so that all coffee shops, business environments, universities and even restaurants may be operated successfully. Information technology demands skilled ability from the students not only in dealing with data bases and servers, but also up to analyzing the IT environment. Algorithms is a competition which contends with individual problem solving abilities. Appropriate algorithm discovery and usage, wise embodiment and application are necessary items. The participants will be required to solve a series of problems such as difficult brain teasers and puzzles. The short film competition combines art and science to unfold a story. Competition participants have to express their opinion about Imagine Cup's theme and express themselves by using media. From concept and story board up to film manufacturing and editing, participants must understand all these things and make a deep impression on the audience. Original interpretation and creativity are A 'Fingercode system', which allows audiovisual teaching and general communication for the handicapped demanded and powerful goals and meaning must be held through digital media. Designers and developers provide a new experience and break established thinking by manufacturing excellentlydesigned user interfaces. The interface design competition asks designers all over the world to manufacture inherent, futureoriented, useful and competitive user interfaces. Participants must forge a dream application in connection with Imagine Cup's theme and have to show how their technology applies such application to real life. Creative and future-oriented, innovative interface is this competition's goal. Sejong University Team to compete in a runoff of the Imagine Cup 2007 Microsoft Korea CEO Yoo Jae-sung to show such innovation on the .NET Framework and Windows platform, Microsoft officials said. As all sorts of gadgets become more In a runoff of the upcoming August Imagine Cup 2007, the Sejong University team from Korea will contend with world participants. Sejong University's EN# 605 team comes to compete with a Fingercode system which allows one to do audio-visual teaching for the handicapped and enables communication between the general public and the handicapped. In step with this year's Imagine Cup 2007 theme the EN# 605 team said that they felt keenly the necessity of developing this fingercode system so that the handicapped can receive smoothly audio-visual teaching. Professor Noh Yong-Deok, Department of Computer Engineering at Sejong University who guides this team, praised: "Students' passion about computers is considerable and they are preparing diligently for English presentations in preparation for the upcoming August Imagine Cup Seoul rally." EN# 605 team students from Sejong University said: "This simultaneous Braille interpretation system for the handicapped in terms of audio-visual teaching is possible to be commercialized in the future." They have committed themselves to win first place by preparing even more so that the team can gain better fruit in the upcoming August Seoul Imagine Cup to raise Korea's standing to the world. KOREA IT TIMES June 2007 _ 6 5 Analysis Korea Adapting? by Laura Sultan [email protected] E xiting out of Jonggak Station, turning right, and walking into the buzz that is any major subway station in downtown Seoul, one may walk right past the large Bandi and Looni's Bookstore that sits in the heart of the subway station. Its position primarily fulfills a more aesthetic desire than a practical, come-look-over-here impact on a potential customer, but it does receive the busy-person's attention. What a typical passer-by may not know, though, is that an Apple Reseller sits right under the escalator of the famous bookstore chain in Korea. In my first article, I discussed how Korea has seemed to ignore the growing global dependency and market demand for Macintosh computers. I supported this idea by mentioning there were only two Macintosh Computer Stores within Korea at that time, and one was less than a year old. I also mentioned the benefits of a Macintosh computer very quickly, such as the immunity to the current viruses designed to primarily for Window operating systems. I followed this introductory argument with my second article that highlighted the non-Macintosh friendly Internet problem within Korea. In that article, the highlights were how, only last year the group Open Web Korea threatened a lawsuit on the South Korean government if they did not make the internet friendly for Macintosh users. This change entailed not only fixing minor web 6 6 _ June 2007 KOREA IT TIMES pages, such as Naver, but also the main government's interactive web pages for citizens, through altering the Korean internet's dependency only on ActiveX controls. Luckily, this change did occur and currently, it is only blogs such as CyWorld that do not make friendly relations with Macintosh computer operating systems. So, where now? As of one year ago, the technology Korea depended on subsisted of computer systems hostile towards working with Macintosh, object-oriented operating systems. But today, this seems to be changing. Is it true that Korea could change so much in one year that it has begun down the an effective Macintosh technological adaptation road? The answer is YES. Within this last year, the popularity and awareness of Macintosh has risen in the Korean computer market. Four or more new Macintosh stores have been built within Seoul within the last few months, one within the month or so. In addition, having spoken to a few readers of Korea IT Times, I have been repeatedly told that Koreans are interested in learning more about the foreign, US-based computer item. Most Koreans have mentioned that they have seen the computer in many American movies, and desire to learn about the different operating system. Other Koreans, of course, have pointed out the negative aspects of a Macintosh computer. These complaints range from the lack of updates to keep Macintosh as an active competitor on the computer market to not having ActiveX controls already installed in the computer when bought. The truths of these issues are, though, that only within Korea have Macintosh users been facing problems. These problems are primarily still due to Korea's computer technology not developing Macintosh compatibility quick enough to satisfy some Korean Macintosh users. Macintosh has remained competitive on the global computer market, with programs such as the 2005 release of the dual operating system Mac which also supports Windows. In addition, most Macintosh computer users have already installed the Firefox web browser, a free installation from Mozilla which possesses the needed Active X technology to function on many Korean websites. Even though some Korean people still dislike the idea of a Macintosh integrated computer society, most Koreans that I have spoken to support the idea or are at least curious about the possibility. Within the last few months, the Macintosh computer has transformed from an item that no one in Korea knew much about to a buzzword that people are researching on the internet. If people continue to remain curious and interested in the object-oriented computer operating system, the "balli balli" mentality of Korea will force the nation's computer technological society to soon adapt and integrate the once foreign object. Global Match Making Channelfocused Security in Korean Market GFI family in Australia office "Furthermore," he continued, "few of the biggest Korean manufactories in world such as Samsung, LG, Hyundai, and the SMB companies who required the tools to manage and monitor their confidential data, based on the network and email servers -- by Chun Go-eun [email protected] this is a potential of the market, as GFI provides such software to fulfill their needs." Apart from Korea, GFI also focuses to branch out to China, Hong Kong, Singapore, Malaysia, India, Taiwan, Japan, Vietnam, Thailand, Philippines and Indonesia. The company aims to collaborate with software distributors and resellers in these countries to provide sales and technical support to their end users, which will eventually lead to a mutually beneficial that he refers to as a "win-win partnership." Kent Cheong, business development manager of GFI G FI is a leading software developer that provides a single source for network administrators to address their network security, content security and messaging needs. With award-winning technology, an aggressive pricing strategy and a strong focus on small to medium sized businesses, GFI is able to satisfy the need for business continuity and productivity encountered by organizations on a global scale. Founded in 1992, the company has offices in Malta, London, Raleigh, Hong Kong, Adelaide, Hamburg and Cyprus which support more than 200,000 installations worldwide. It is a channel-focused company with over 10,000 partners throughout the world. GFI has a strategic partnership with Microsoft - it is a Gold Certified Partner and a member of various limited access Microsoft groups such as the Exchange Server JDP program. Microsoft has presented the company with the Winning on Windows Award and the Microsoft Fusion award. Kent Cheong, a business development manager, introduced his company as a professional company that has been partnered with few software distributors and system integrators in Korea. Kent introduced: "Currently, we have around 10 partners in 6 8 _ June 2007 KOREA IT TIMES Korea and these partners are mainly focused on the network security and messaging markets, to provide services to their end users in terms of sales and technical support. As a Microsoft Gold Certified Partner, we are mainly focused on the Microsoft-based market -- the Windows platform, MS Exchange or MS ISA users." GFI is currently looking for software resellers and distributors in the vibrant high margin network security and messaging software markets. "We provide partnership program to our resellers," Kent continued, "to match GFI's award-winning technology and attractive pricing. Its objective is to enhance their business growth, profitability and market leadership. All partners will obtain unparalleled support by GFI, and to enhance our partnership, GFI will invest more to top contributing partners who are committed to deliver business results." Kent shares with us about a successful case of the business relationship GFI has built so far with other companies. "Softmate Co. and Man Technology Ltd. are the success stories which I would like to mention here," he said. "Softmate Co. is a technical consulting company who has been partnered with GFI since 2006. They provide technical services to resellers and end users during the stages of pre and post sales. "Man Technology is a solution developer which has been partnered with GFI since 2005 and has localized one of the GFI products, GFI MailArchiver, into the Korean language. This is GFI's first product which provides a Korean interface and Man Technology has integrated MailArchiver within the company's own technology to enhance the adaptability to the Korean system environment." When thrown a question of his perspective on Korean IT and its market, Kent replied: "In my point of view, Korea is a dynamic and attractive market for the software developer. The end users create a very sensitive market trend -- especially in IT field. GFI is a market leader thanks to its ability to innovate and adopt key technologies early on. For example, GFI MailEssentials was the first server-based anti-spam software to include Bayesian filtering. GFI MailSecurity was the first software to tackle the email security problem more aggressively via its exploit checking and Trojan checking features. GFI FAXmaker led the way with its seamless email and network integration. GFI LANguard N.S.S. proved revolutionary in the security scanning market. GFI holds several patents pertaining to network and email security." KOREA IT TIMES June 2007 _ 6 9 People & Events Chungcheongbuk-do Investment Seminar New Paradigm of Aviation Industry Chungcheongbuk-do held the province's investment attraction explanation meeting on May 8 at Seoul Grand Hyatt. Chungcheongbuk-do is the gateway to the administration oriented complex city with the well-linked transportation network of highways, Osong Station and lattice structured highways, so any region of the Governor Chung Woo-taik, nation is reachable within 2 hours. Chungcheongbuk-do Besides, with the axis of Osong and Ochang Industrial Complexes, the province possesses the nation's top brands of information technology, biotechnology, high tech industries, the best land condition for industrial use and abundant quality human resources. On these foundations, Chungcheongbuk-do is the best place to do business, where high tech industries such and the pure environment are beautifully harmonized; where creative and dynamic economic activities are secured under the best location; and where men of industry are respected, said governor Chung Woo-taik in the seminar. As the project of constructing the Economic Special Province, Chungbuk is gradually realizing, Chungcheongbuk-do is facing its innovative turning point, from which it can take-off to a new stage. Under the theme New Paradigm of Aviation Industry: Incorporating Diversity and Dynamics, the 2nd ACI AsiaPacific Regional Assembly Conference & Exhibition was held from May 21st to the 24th, 2007 at Seoul Grand Hyatt. The Airports Council International is an advisory organization to the United Incheon International Airport Nations formed to foster progress President Lee Jae-hee in the world aviation industry by promoting exchange and cooperation between airports around the world. It consists of a general world headquarters and five regional bodies in Europe, North America, Asia, Central America, and Africa. Incheon International Airport President Lee Jae-hee said: "The 2nd ACI Asia-Pacific Regional Assembly Conference & Exhibition will serve as a springboard for the future of aviation industry, allowing us to construct a network between members and to exchange new ideas." EOS Hits Seoul Street Volkswagen Korea launched the new EOS model, a hardtop convertible model for the four seasons on June 4th at Garden Place, Kwangwhamoon, Seoul. Through the launch of EOS which is definitely differentiated from established hardtop convertible models, Volkswagen Korea is expecting to create a great sensation at home like in Europe. In terms of safety as well, EOS pursues perfection, cutting off from all danger elements which can occur in convertible models. 7 0 _ June 2007 KOREA IT TIMES Yepp T9 Dungeon Fighter Special Edition Samsung Electronics announced Yepp T9 Dungeon & Fighter Special Edition, holding its product announcement ceremony on May 2 at Coex Intercontinental Seoul. Yepp comes to be sold with 10,000 MP3 players, according to officials who are responsible for its marketing. For MP3 Player considerably exceptionally, Dungeon and Fighter's characters were adopted as design of product package. T9 Dungeon & Fighter Special Edition offers users with diverse contents such as each character's image and cartoon, and game moving-image by fitting in Yepp, according to those officials. Pleasant Wings to Vietnam and Indochina As part of the commemorating events for the 15th Anniversary of diplomatic ties between Korea and Vietnam, Vietnam Airlines held a presentation with the title Pleasant Wings to Vietnam and Indochina on May 22 at Lotte Hotel Seoul. Mr. Le Hoang Dzung, General Manager, Vietnam Airlines-Korea, said: "Economically, Korea is one of the five investment attraction goal countries and in that regard, we are proud of the fact that Vietnam Airlines serves as a bridge, which links bilateral exchange." The presentations consisted of speech by Ambassador Pham Tien Van of Vietnam in Korea, speech by chairman of Korea Tourism Association, presentation of Vietnam Airlines, and dinner with Vietnam traditional performance. Currently, Vietnam Airlines is operating 16 flights per week and is helping Korean passengers communicate by allowing at least one Korean stewardess to board. Housing Sphere: '07 Raemian Style Following recent its Housing Sphere presentation regarding '07 Raemian Style for foreign journalists, Samsung Engineering & Construction Raemian Gallery invited the Seoul Correspondent Club members to its Gallery at noon on June 15 so that foreign journalists can experience the most state-of-the-art future life space and the latest IT technology firsthand, based on nature-friendly technology. President & CEO Lee Sang-dae, Samsung Engineering & Construction said: "The Company operates a residence experience pavilion so that visitors can experience firsthand Korea's dwelling technology and design." Media Big Bang Under the theme Media Big Bang, the Seoul Digital Forum 2007 was held on May 29 to 31 at Sheraton Walker Hill Seoul. The media industry today is at the center of a revolutionary change. So much so that it would be no exaggeration to refer to it as the Media Big Bang according to Ha Kum-loul, Chief Executive Secretary, Seoul Digital Forum. "Amidst unprecedented Ha Kum-loul, Chief development of technological Executive Secretary, Seoul capabilities and explosive Digital Forum proliferation of networks, the media as understood in the traditional sense is being challenged and the frontier that once delineated this unique industry is becoming far less clear. New players have emerged and existing industries that were distinctly different are converging rapidly," Ha added. These ripples of change are not limited to industries. Its impact is felt in politics, society and the economy. History has taught us that change in the media ultimately changes our world. Now with the Korea-US FTA, the Korean media market will be faced with challenges heretofore unbeknownst to it. 20th Anniversary of KAIT establishment Hong Kong Travel Mission 2007 Hong Kong Travel Mission 2007 held a Gala Dinner for Korean travel business circles on May 29 at Lotte Hotel Seoul. The Hong Kong Tourism Board (HKTB) will launch the 2007 Hong Kong Shopping Festival from 30 June to 31 August to tie in with the 10th anniversary of the establishment of the Hong Kong Special Administrative Region, according to Hong Kong Tourism Board in Seoul. With phenomenal support and a host of special offers and privileges from different sectors, the Festival is set to offer visitors an unforgettable shopping experience. The HKTB said that the mega summer shopping promotion, which is organized by the HKTB for the sixth consecutive year, has become a firm fixture on the city's events calendar. "Over the past years, our Festival has gained tremendous support from the retail, catering and tourism-related sectors," officials responsible for marketing from HKTB remarked. KAIT chairman Lee Ki-tae On the occasion of the 20th Anniversary of the establishment of the Korea Association of Information & Telecommunication, Chairman Lee Kitae held its commemorating function on May 22 at the Westin Chosun Seoul. The commemorating ceremony consisted of time capsule enshrinement ceremony, the Association 20 year history introduction, and congratulating performance and propose toast. Lee has committed himself to do its more best for the domestic IT technology development to lead the world. KOREA IT TIMES June 2007 _ 7 1 Expert Column Particle Accelerators, Favorite of Nanotechnology Age Ion beam technology: atomic unit processing possible Chai Jong-seo, director / principal researcher of KIRAMS I This is the fourth of a six part series on medical cyclotrons which provide radioisotopes for positron emission tomography, a cancer diagnostic tool -- Ed. on beam application technology which utilizes low energy middle particle accelerator is a basic technology of diverse fields such as basic science, life science, material science, energy, semiconductor, medical treatment, chemistry industry, and defense with new research and means. Ion beam technology is being developed into both fields of focused ion beam technology (FIB) and broad-beam technology (BIB). A focused ion beam technology is a super minute processing technology which processes mainly with from several tens to several hundred nanometers in size. The broad-beam technology is an industrial application technology which has been used for 20 years in semiconductor, aerospace, medical treatment and atomic energy fields. Currently lithography, ion beam evaporation and ion beam milling technology use ion beams indispensably in the semiconductor manufacturing process. In recent years, non-semiconductor field application research has also picked up. Simple ion beam etching, activated ion beam etching, chemical ion beam etching, ion beam evaporation, and ion beam investigation processes are representative application process of ion beam technology. As for staple application fields, it is being very diversely industrially applied in ring laser gyroscope mirrors and heads, optical instruments, ultraviolet ray detectors, microwave mingling technology, semiconductor equipment, 7 2 _ June 2007 KOREA IT TIMES by Chai Jong-seo polymer film and diamond coating. As research and development of semiconductors, life science, and materials science is extended to a molecular or an atomic level since the latter half of the 21st century, detecting or concocting those things are coming to the front as an indispensable tool for research and development in the future. Ion beam technology is appropriate to such demands as it is a technology through which atomic processing is possible. On March 2003 the US government embarked on ion beam investigation technology for manufacturing lightweight aluminum compound materials to be second to steel's intensity and durability according to National Nanotechnology Initiative Development Plan under the influence of the US Department of Energy (DOE) according to the March 2003 Journal of Metals. Already in the beginning of the 21st century, the Nikkan Kogyo Shimbun also has forecast the extension of the ion beam accelerator market to rapidly extend 10.1% by US$2.1 billion from the year 2001, based on The Equipment Market and Technology Trend from 1996 through 2001, announced by the US VLSI Research. In addition, Japan's Ministry of International Trade and Industry has foreseen to develop a super thin film ion beam processing technology which will overcome a boundary of 0.1 by 2004. What's more, the Ministry has forecast that this process would serve as a certainly necessary technology for producing the extreme high density accumulation chip, according to the December 1007 EE Times. Japan Atomic Energy Research Institute has succeeded in developing MOS-model transistor whose speed is fast and electrical consumption is small, by applying ion investigation technology. Rutgers University research team has also developed high efficiency's silicon nitride silicon chip, which is bigger 100 times than existing one in terms of electricity auto's usage electric power density. It is also 100 times less in terms of electric power consumption, according to October 1998 LA Times. Ion beam technology is being intensively developed in an educationalindustrial-laboratorial collaboration program by teaming up with Wisconsin University, Los Alamos National Labs, and General Motors under the supervision of the US Department of Energy. In particular, along with nanotech device development, international technology development competition is becoming fiercer in the coming years. A focused ion beam technology can process 0.1 right now and in principle there is not any boundary of processing. Accordingly, accelerator science technicians are allowing the processing ability to be the extreme miniaturized continuously to an atomic level by developing surrounding equipment technology. Japan JAEA's micro beam equipment England Gray Cancer Institute's micro beam equipment Photos which investigate micro ion beam to a cell Precision micro beam equipment is being used actively for the development of nano-scale biotechnology, whose valueadd is very high right now. Middle-ion's microscopic or nanoscopic ion beam investigation equipment is excellent in improving diverse material's features. However, since its equipment is expensive and complex, it is being delayed to apply to other high-value industry circles besides semiconductor processing. Thanks to low-price equipment development through the simplification of equipment and processing gradually, non-semiconductor field industry application research also is being briskly attained. In a nutshell, ion beam equipment technology is the core technology field of Particle accelerator technology. A particle accelerator technology is the core complex Targeting minuteness degree Micro beam equipment concept map technology in which ion beam acceleration, investigation, and diagnosis technology are combined. Thus, it has been recognized as a technology whose operation is difficult besides the fact that its facility investment expense costs much. Ion beam technology is one of the core technologies to usher the cuttingedge industry age of the 21st century, which is being used comprehensively from basic research such as medical treatment, electronics, precision measurement, information, life science, new material, energy, semiconductor, material processing, and nano-scale engineering up to industry. For quality improvement and industrial large-quantity production processing development, it is absolutely necessary to secure technology which can minimize ion beam equipment price. A particle accelerator, which contributed decisively to basic science development such as nuclear physics of the 20st century, and elementary particle physics, is widening its utilization scope for medical treatment and for industry. On the occasion of the nano era in which each science technology demands a molecule and a atomic unit's inquiry and manupulation in the 21st century, accelerator's role is most of all important for the sake of a atomic unit's investigation and manupulation. Especially, a molecule accelerator technology in the medical treatment field is developing to the future-oriented convergence technology of a new concept, which converged with surrounding technology like the combination of accelerator and robot, and IT accelerator. KOREA IT TIMES June 2007 _ 7 3 Financing Integrated Capital Market Law Tasks to develop Korean financial industry by Choi Ho-sang [email protected] Choi Ho-sang, chief researcher at Samsung Economic Research Institute T he backgrounds behind the pursuit of an integrated capital market law -- a law related to the financial investment industry and the capital market -- to go into effect in 2008, are to establish a regulation system that can flexibly respond to the rapidly changing conditions of the financial market and to overcome the limitations of the current financial regulation system. Recently, the competition in financial markets all over the world has been intensifying. The work distinction among banks and securities companies and the limitations of their business entry have been disappearing. Due to the advancement of information technology, the business conditions of the financial market have been changing. Also, financial institutions are being integrated as can be seen in the case of financial holding companies. Accordingly, it has become necessary to improve the regulation system so that it can better respond to such a change. It can be evaluated that above anything else the integrated capital market law is a plan for seeking the invigoration of the Korean capital market. The development of a capital market that can smoothly perform the financial mediator function for promis7 4 _ June 2007 KOREA IT TIMES ing venture companies and the like is very important from the perspective of cultivating new dynamic industries for national growth. In addition, the dominance of colossal banks and financial holding companies has been strengthened, and the foreign capitals that have acquired Korean financial institutions have embarked on full scale business expansions. In such surroundings, the development of the capital market is important for strengthening the competitiveness of the financial industry itself, too. In the future, it is expected that when the establishment of large-scale financial investment companies like Goldman Sachs and Merrill Lynch becomes visible in Korea, the financing of business enterprises will move from the one that centers on indirect financing by the existing commercial banks to financing by large-scale financial investment companies. Through this, the smooth mediation functions in support of innovative small- and medium-sized enterprises and venture companies will be promoted more. And there is a high probability that, through the invigoration of mergers among the non-banking financial institutions, the aggrandizement of secondary financial institutions in Korea will take place in earnest. However, there are some potential elements limiting the growth of financial investment companies. These are the overheated competition among financial services, the competitiveness gap with prominent overseas investment banks, the poor management of large-scale investment banks and its subsequent transfer to financial system risks and the insufficient expertise of investment banking services. As a result, policy support must be pro- vided for a certain period for large-scale financial investment companies to grow. At the same time, a strategy must be laid out to make financial services up to a certain high standard, including the training of professionals for the development of advanced financial products and services. In addition, it is important to improve the financial supervision function to strengthen the soundness of large-scale financial investment companies. Concerning the economic effects resulting from the implementation of the integrated capital market law, focus should be placed on the development of the whole financial industry, and not limited aspects of an individual financial sector. For this, the interest clashes among related businesses must be considered. In the medium to long term, there is a need to unfold policies that can suffice both the development and stability of the financial industry at the same time. Essay Blue Horizon of Digital Hallyu VI Digital Network Knowledge Country Theory to expand digital territory in the US China polarization era The following is the last in a six-part series of articles contributed by Cho Yong-joon, executive director, division of public relations & projects of the Korea Agency for Digital Opportunities and Promotion (KADO) --Ed. Cho Yong-joon, executive director, Division of Public Relations and Projects of the KADO N ew fights among superpowers have already begun to secure Central Asia, which is newly emerging as a resource rich region. Former Japanese Prime Minister Junichiro Koizumi visited Kazakhstan on August 28 last year, shortly before his retirement. It was the first visit to the country by a Japanese prime minister. What made the Japanese leader visit Kazakhstan? The right answer is uranium. Kazakhstan is the world's third biggest producer of uranium with about 30 percent of the total uranium reserves and the seventh largest producer of oil at 100 billion barrels a year. This fact attracts a number of leaders of the world to Astana, the capital of Kazakhstan. Faced with an era of high oil prices, nuclear power generation is stealing the 7 6 _ June 2007 KOREA IT TIMES spotlight from the world again as alterna- battlefield without gunshots. The competitive energy. Many advanced countries tion of superpowers to secure Central Asia such as China, Russia and Japan plan to will be fiercer than ever before. In addition to its rich energy and increase the number of nuclear power resources, Central Asia is a wide land of plants in several years. For instance, China plans to additionally about 4 million square kilometers, about 18 build 30 nuclear power plants by 2020, times that of the Korean Peninsula. Accordingly, Korea needs to make India 17 plants by 2012, and Russia 20 Central Asia, including Iran, Kazakhstan, plants by 2020. Besides that Germany, France, Italy and Finland faced an energy Uzbekistan, a new Blue Ocean by creating the feeling of solidarity. crisis owing to Russia's stoppage of gas supply early last year. Because of this they are all making a strong push for construction of additional nuclear power plants. From Silk Road to digital road Under this situation, the price of uranium jumped by 300 percent over recent years. Fortunately, Kazakhstan and Uzbekistan Delivering the 2006 State of the Union are now busy building information infrasaddress, President George Bush said that tructure. Kazakhstan has been constructing the United States is addicted to oil and he an optical fiber state information expressplanned to reduce US dependency ratio on way under its three-year plan to modernize Middle East-produced oil by more than 75 communication networks since 2004. percent by 2025. To reduce the dependency ratio, the US should raise the dependency ratio on nuclear power plants and diversify oil import sources. Like this, it is very clear that an era of fossil fuel being drained will make new climate in relations of international dynamics. Central Asia is a DOF 2006 Seoul Conference, held under the auspices of KADO Meanwhile, Uzbekistan plans to build networks linking all areas of the country under its ambitious plan to foster the information and communication industry from 2002 to 2010 in an effort to revive its past glory of the Silk Road as a hub connecting Europe and Asia. The Korean government extended 16.3 billion won (US$17.6 million) in EDCF loans to Kazakhstan for its informatization project. Since 1998, IT cooperation between Korea and Kazakhstan and Korean IT companies' advancement into Kazakhstan has begun. In particular, Korea's WiBro, which combined Internet and mobile communication, is the most suitable technology for Kazakhstan, which has a population of 15 million and owns land equivalent to 27 times the size of Korea. Uzbekistan also recognizes Korea as its biggest partner for economic development projects, including natural resources. Korea is the second largest trading country for Uzbekistan, following Russia. Moreover, Uzbekistan has been sticking to its position to exclude Western companies from its resources development projects as much as possible. It is because Uzbekistan hopes to receive Korea's know-how in economic development. Conclusion The Silk Road of today calls for new attention. The Silk Road links Busan, Mongolia, Moscow and Dubai in United Arab Emirates. It is a giant economic bloc surpassing the European Union (EU) or North America. The Central Asian region into which Silk Road penetrates is a new Blue Ocean. In other words, Korea's WiBro and digital multimedia broadcasting (DMB) could be called Digital Money. Mongolia is a good example. A communication network is very important for Mongolia as its land is 7.4 times the size of the Korean Peninsula and 30 percent of its 2.8 million people live in its capital Ulaanbaatar. The remaining people are scattered across the country. It is a very difficult thing for Mongolia to connect such wide land with wire communication networks. Even if it is connected with mobile communication, the information gap will still remain as the country's major problem to solve owing to difficulties in access and use of Internet. However, Korea's WiBro can solve the Mongolia's information gap easily as WiBro enables use of Internet in almost all regions with setup of relay centers. WiBro was adopted as an international standard at the Institute of Electrical and Electronics Engineers (IEEE) at the end of last year. The dream of most people in the Middle East, Latin America and Africa is to drive Hyundai Motor cars, call with Samsung mobile phones and use LG refrigerators and air conditioners. Likewise, commercialization of WiBro and DMB will be the dream of people in the world in the near future. Now, Korea is facing a good chance as it has created a leading digital technology that could create global demands. Among OECD countries, South Korea ranked first in terms of the contribution ratio of IT to exports. The nation also secures the world's top position in terms of the IT contribution to domestic economic growth. Korea's total exports rose by 119 percent from US$129.7 billion in 1995 to US$284.4 billion in 2005. In the meantime, the nation's IT exports skyrocketed from US$38.4 billion in 1996 to more than US$100 billion. The portion of IT industry to total exports also rose by 6.3 percentage points from 29.6 percent in 1995 to 35.9 percent in 2005. The trade balance of the IT industry expanded from US$15.2 billion in 1995 to US$48.4 billion in 2005, playing a great role in converting the trade balance of the overall industry into a surplus. IT exports are also predicted to have surpassed US$113 billion in 2006, exceeding the earlier prediction of US$112.4 billion. These records are very valuable as they were achieved despite such difficult conditions as the won's appreciation against the US dollar, high oil prices and a fall in unit prices of export items following intensified global competition. However, it is difficult to predict whether or not IT exports will continue an upward trend in the future. Korea's persistent IT growth could be possible only when Korea leads a new change of paradigm based on the present IT technology power that led the world's IT flow in the past 10 years. At the center of the change of paradigm is Korea's conversion into a digital network knowledge nation. Now we should make all-out efforts to let Korea's post horse armed with advanced digital networks dominate all over the world. KOREA IT TIMES June 2007 _ 7 7 Country Report / Philippines Manila, the capital of the Philippines, at night genuine model for IT growth. I believe that if we are able to successfully explore and properly utilize our complementarities, we will reap immense advantages by tapping each other's synergies. For example, South Korean companies can invest in hardware and IT facilities in Manila while our professionals can supply the manpower. Filipinos are well-educated, skilled in software development and able to understand cultural nuances. Our graduates can concentrate on language, design and content as your firms focus on strategic niche-carving and expansion. Another area is in animation: South Koreans have the technology; the Philippines has a vast talent pool in this area. Narrowing Digital Divide The following is an interview with Susan O. Castrence, Ambassador of the Republic of the Philippines, on the occasion of the 109th Anniversary of Philippine Independence on June 12, 2007 -- Ed. Q: Please state the significance of the Independence Day of the Philippines on June 12. A: The National Day commemorates our independence from Spanish colonial rule. General Emilio Aguinaldo, the first president of the Republic of the Philippines, declared independence from Spain on June 12, 1898 after more than three centuries of colonization. Susan O. Castrence, Ambassador of the Republic of the Philippines 7 8 _ June 2007 KOREA IT TIMES Q: What is your opinion regarding mutual IT cooperation between the two countries which could be explored in the coming years? A: South Korea presents a model for IT development. South Korea is a leader in egovernance and boasts one of the highest internet penetration rates in the world. Because of its prominent role as an IT hub, South Korea can play a significant role in helping narrow the digital divide and contribute to the e-integration of the East Asian region in both commerce and governance. The Philippines can learn a lot from South Korea's experience. For instance, both nations will profit from regular people exchanges, sharing of experiences and technology transfers. I certainly believe that there is ample opportunity for collaboration in the IT field in the coming years. Q: How is the state of IT collaboration between the two countries right now? Are there any opportunities for Korean IT investors? A: IT collaboration between the Philippines and South Korea is active, but the further development of requisite infrastructure is perhaps the main area where South Korea and the Philippines can closely collaborate. The Philippines is rich in talented, multi-lingual and determined people who easily adapt to the challenges of a globalizing world. South Korea, meanwhile, offers a Q: Please touch upon the Philippines' IT policy. A: The Philippine Department of Transportation and Communication and the Philippine Commission on Information and Communications Technology (CICT) are the two agencies tasked to implement the country's ICT goals. The Philippines recognizes the high-growth potential of ICT and e-commerce. In the year 2000, the country passed the e-Commerce Act which provides the appropriate environment for encouraging the growth of e-commerce in the country and mandates all government agencies to make their services available online. The Information Technology and ECommerce Council has come up with the vision of an e-Philippines - an "electronically enabled society where citizens live in an environment that will promote access to technologies and provide quality education, efficient government service, greater sources of livelihood and, ultimately, a better way of life." According to the CICT, the ePhilippines vision is anchored on five equally important strategies. These are to develop the country as a world-class ICT services provider, provide government services to stakeholders online, provide affordable Internet access to all segments of the population, develop an ICT-enabled workforce, and create an enabling legal and regulatory environment. The Pahiyas Festival in the Philippines, usually held in May Q: Please touch upon the commercial possibility in the Philippines of Korea's IT technology and products such as DMB & WiBro. A: The Philippines welcomes and actually offers fertile opportunities for Korean DMB and WiBro products. The Philippines stands to benefit from such technological breakthroughs because it is an archipelago. Linking the islands in a seamless fashion is a primary concern for local and national governments in order to achieve a more efficient and effective delivery of services. The establishment of reliable networks of communication will also ensure a smooth and dynamic flow of information and contribute to the creation of an atmosphere conducive to businesses. However, compared to South Korea, access to infrastructure in the Philippines is not as readily available. This is where South Korea can come in; by helping the Philippines first enhance its IT infrastructure, South Korea will also open doors for investment. Many Korean companies have already recognized this potential and set up camp in various towns and cities throughout the archipelago. As these ventures prove their foresight and wisdom through the surefire returns that roll in, I expect more will follow. Filipinos are known to be loyal patrons of mobile phones. With the helpful Short Message Service, mobile phones have gained unprecedented popularity during the last six or seven years: the Philippines generates one of the biggest traffic of text messages worldwide. Perhaps as the Philippines treads a path similar to South Korea's and becomes more digitized, the use of DMB and WiBro will gain greater ground. Q: Please forecast the Philippines' role in Asia today. A: The Philippines has emerged as a veritable business and tourism destination. Last year, 572,133 Koreans visited the Philippines, making South Korea the Philippines' top source of tourist arrivals ahead of the US and Japan. This posted a 16.9% increase from 2005, when arrivals peaked at slightly below half a million. In January 2007, a total of 70,733 Koreans visited the islands. Around 70,000 Koreans have decided to reside in the Philippines permanently; most of them are missionaries, businessmen and Koreans married to Filipinos. Many stay for a short-term as students or vacationers. We have a vibrant democracy and a free press. We are active in both regional and multilateral organizations like ASEAN and its related mechanisms, APEC and WTO. I believe that as we tap our potential and further explore our strengths, there is no way to go but up. KOREA IT TIMES June 2007 _ 7 9 Country Report / Dole / EU Day Most Trusted Company in Korea I n succession to the naming of Dole Food Co., Inc. as one of the World's Most Ethical Companies in 2007, Dole Korea, a subsidiary of Dole Food has won the Grand Prize in Consumer Trust Awards 2007 as the company trusted the most by Korean consumers. What this signifies is that Dole Korea is now firmly rooted in the Korean market as a food supplier that has won consumers' deep trust in parallel with the company's founding motto of "quality first, quality second, and quality third." The company operates a fresh food maintenance system, providing Korean consumers with healthy, fresh products by means of refrigerated trucks, airplanes, and exclusive shipping lines. Dole Korea's products are quickly packaged right after harvest to provide consumers with products that are not only tasty and nutritious but also trustful. In order to supply highest quality products that meet the consumer needs that are changing minute by minute, the company operates its own research and development center. Dole Korea's strenuous efforts directed at ecofriendly and quality products are paying off with a number of international recognitions. These include the company winning the world's first ISO 14001 certificate for environmental management systems in addition to the quality management ISO 9002, the food safety and superior quality SQF2000, and one in organic agriculture. With an aim to be reborn as a food supplier that cares for the health of consumers, Dole Korea has been carrying out the Healthy 5 Colors Campaign since 2004 to promote the consumption of vegetables and fruit of five different colors five times a day. As part of this campaign, Dole Korea regularly visits kindergartens and elementary schools in Seoul and neighboring regions to hold an event called Children's Cooking Class to correct the bad eating habits of children who are accustomed to fast foods and to promote nutritious balanced diet. Aside from these, Dole Korea offers opportunities to experience Dole through cooking classes in places where consumers frequently visit, such as department stores, discount chains, and children's theme parks. Also, Dole Korea is actively seeking two-way communication with consumers. It provides information on the Healthy 5 Colors Campaign, culinary menus and recipes, and various fruits 8 0 _ June 2007 KOREA IT TIMES Peace, Prosperity, Stability on its homepage for easy access by consumers. Only through such ceaseless efforts to get closer to consumers, the company believes, Dole Korea can be rejuvenated as a food supplier of the freshest and highest quality vegetables and fruit that can be trusted by the demanding Korean consumers. Trusted Company of Korean Consumers in 2007 The selection of Consumers' Most Trusted Companies for 2007 was conducted by the Korea Economic Daily and Korean Customers' Forum. A total of 407 companies of consumer goods and services were reviewed for through various means including the Internet and postcards. In the selection, consumers directly participated in the evaluation on five categories such as the degree of trust on products and services, the trust on safeguarding consumers, and the trust on providing transparent information. Dole Food Company, Inc. was named one of the World's Most Ethical Companies by Ethisphere Magazine, a national publication dedicated to illuminating the important correlation between ethics and profit. The elite list of companies were recognized for their strong leadership in ethics and compliance, advancement of industry discourse on social and ethical issues, and positive engagement in the communities in which they operate. "We are honored to receive this designation from Ethisphere Magazine," said David Murdock, chairman and chief executive officer of Dole Food Company. "Dole takes great pride in our corporate ethics and social responsibility. We treat all employees and business associates with dignity and respect. Special attention is given to safeguarding Dole employees' health, providing competitive wages and benefits, honoring collective representation, enhancing and empowering our communities and protecting the environment in which we work and live." Ethisphere Magazine, the magazine has a circulation of 65,000 global Board members, CEOs, General Counsel, Chief Ethics and Compliance Officers and institutional investors, offers insight to on gaining market share and creating sustainable competitive advantage through ethical business practices and corporate citizenship. M Benita Ferrero-Waldner, the European Commissioner for External Relations and Neighbourhood Policy ay 9, or Europe Day, is the anniversary of the Schuman Declaration. Speaking in Paris in 1950, Robert Schuman, then Foreign Minister of France, proposed a new form of political arrangement for Europe, whose aim was to make war between Europe's nations unthinkable. His vision and foresight were confirmed earlier this year when we celebrated the 50th anniversary of the European Union, the body created as a result of that famous Declaration. It has undoubtedly been a tremendous success. For fifty years its members have enjoyed unprecedented levels of peace, prosperity and stability. Over the years it has evolved to be much more than a simple trading bloc coordinating members' trade policy and setting common tariffs. Today the European Union is a political and economic project bringing together 27 European countries and over 490 million people. Its citizens can study, work or live in another EU country with a minimum of red tape and they can enjoy health and social benefits everywhere. Travel across Europe is increasingly passport-free and the majority of its citizens share a single currency. The EU is active in all the areas that pose the greatest challenges to society in the 21st century. We are a strategic partner for countries around the world on issues as varied as international terrorism, climate change, HIV/AIDS, and resolving the world's most entrenched conflicts. Over the past decade, the EU has played an active role in support of wider international efforts to promote peace and stability on the Korean peninsula. It has offered political support to the Six Party Talks process. Our prosperity has grown out of a particular form of regional cooperation which has developed hand in hand with a deeper commitment to democracy, human rights and the rule of law. It is this experience, the secret of our own success, which we seek to offer to others. The EU is fully engaged in the multilateral trading system and consid- ers the negotiations of the Doha Development Agenda (DDA) as its first priority. It is only through multilateral liberalization and commonly agreed rules that the benefit of globalization can be fully exploited. This is particularly true for developing countries. As a complement to that, the EU considers that bilateral liberalization of goods and services would also contribute to the strengthening of the multilateral trading system. Therefore, the EU just launched negotiations for a series of comprehensive and high-level FTAs that would open new markets and expand opportunities. The EU being Korea's second largest market and Korea the fourth largest non-European trading partner for the EU the bilateral relationship can only be strengthened through such a comprehensive trade and investment agreement. We are still developing our common European foreign policy. But we are already the world's largest donor, providing 60% of the world's official development assistance. The European Commission alone gives over 7 billion Euro every year. We aim to tackle poverty and provide humanitarian assistance wherever it is required. We build up trading and investment partnerships. And we deploy our unique set of skills in assisting countries in transition to ensure others benefit from our own prosperity and stability. We believe that it's only through partnership that solutions to the world's problems can be found. That's why we put so much value on our relations with our partners around the globe and it's also why we are so committed to multilateralism. The European Union has a dense network of formal agreements and over 130 delegations around the world to cooperate with countries on issues like trade, energy, climate change, human rights and international organized crime. We are also developing police and military missions. We have deployed over 60,000 military personnel and civilians around the world delivering support in crisis situations in the Middle East, Africa and post-tsunami Indonesia. In the years ahead we will continue to work with our friends and partners on the major issues confronting us all: climate change, energy security, conflict resolution and managing the forces of globalization. We will also work to promote the values we hold dear and which we believe hold the key to our own prosperity -- respect for human rights, democracy and the rule of law. On this symbolic day we reaffirm the objective we set ourselves for the next 50 years: using the achievements of the last 50 years -our wealth, peace and experience -- not only to maintain our own standard of living, but also for the benefit of others. KOREA IT TIMES June 2007 _ 8 1 Country Report / Italy S&T Policy in Italy, Cooperation with Korea The following is a message from the Ambassador of Italy in Seoul, Massimo Andrea Leggeri --Ed. T Ambassador of Italy in Seoul, H.E. Massimo Andrea Leggeri 8 2 _ June 2007 KOREA IT TIMES he Embassy of Italy is indeed very pleased to send this message to the Korea IT Times on the occasion of the 2007 Italian National Day on June 2nd, 1946. This is a day particularly important for our Embassy in Seoul, being a day of celebration of the excellent relationship between Italy and Korea. In this message I'm pleased to enhance the Information and Communication Technology (ICT) status of R&D and its industrial scenario in Italy and the relevant links existing between the two Countries. ICT represents the forefront of a technological revolution that day by day is changing and improving our Society and Italy is among top Countries in the use of internet broadband communications and diffusion of mobile phones. Italian ICT related activities have a 2006 market of 63.844 billion Euros (US$86.229 billion) and the 85,600 ICT Italian companies are around 1% of the total Companies in our country. The total manpower in the ICT field represents the 3.1% of total Italian manpower and it is shared as 74.7% in service activities, 21.1% in telecommunications and 25.3% in manufacturing activities. The Italian national ICT strategy is to develop a better knowledge of scientific and technological (S&T) aspects, and to strengthen the technological and commercial level of the Italian productive and services system. The Italian Government has addressed the S&T national policy in the 2003 to 2007 period through the assessment of new National Research Plans representing an updated strategy in order to strengthen scientific and technological research and to improve the competitiveness of most advanced industry. ICT technologies represent one of the ten selected priorities and the Plans foresee three main strategic lines of action: 1. Reinforcement of the scientific base of the country, looking for excellence, merit, internationalization, economic growth and making the most of human capital; 2. Strengthening the technological level of the Italian productive system to maintain competitiveness, focusing on ten strategic industrial research programs involving also the participation of universities and research centers; 3. Support active participation in EU programs and in international agreements. The 2006 Italian ICT market is represented by IT applications for about 31% of the total market and by TLC applications for about 69%. Specifically, the TLC market, mainly focused on mobile communication and broadband internet access, shows a mean growth of about 2.1%, whose higher fraction is given by the private consumer market at about 62% rather than by the business one at about 38%. Although about 77% of the total market belongs to service providers, the TLC appliances and equipment turnover market is very meaningful and one half of it is given by final user equipment (+5.1% mobile phones). No mobile cell phones are manufactured in Italy and Korean mobile communication equipment is largely appreciated in a relevant market of 44.9 million users of cell phones with 81.9 million of lines contracts. The other remarkable element of the current TLC market in Italy is the growth of internet connections, driven by the increasing request of broadband services: 2.57 billion connections in 2006 with a growth of 7.5%. A great success has been recorded in 2006 by xDSL, 8.2 million connections in 2006, +26.5% and optical fiber 320 thousand connections in 2006, +8%. Given that the two key features of the Italian TLC market are represented by mobile applications and broadband access, it is very likely that in the next years users will be more and more interested to mobile fast internet applications, where the two markets converge. In this context, WiMax and WiBro technology could be a very promising candidate for providing broadband wireless services even in rural areas, thus overcoming the Italian digital divide with very limited infrastructure investments. A successful test of KoreanSamsung technology has been carried out during the last 2006 Torino Olympic Games, but the technology spread over the Italian Market is currently delayed by UMTS Providers, which would like to compete for the same market. Among other wireless services, IP-TV technology is maybe one of the challenges still open, given that the operators still reveal some problems in its market penetration. Despite of the different utilized standards -- Digital Multimedia Broadcast (DMB) in Korea and Digital Video Broadcasting Handheld (DVB-H) in Italy we argue that the great experience and advancements of Korean IP-TV technology could find relevant opportunities by Italian video signals providers and operators. The government cooperation between Italy and Korea in the ICT field is relevant and fruitful: a Memorandum of Understanding related to bilateral ICT cooperation has been signed last February 15, 2007 between the Korean Minister of Information and Communication Honorable Rho Jun-hyong at an official visit to Italy in October 2006 and the Italian Minister of Communications Honorable Paolo Gentiloni. The total number of Italian Projects to the past EU-FP5 Program in the specific field of user-friendly information society was 1055, 321 of them with Italian coordination. A similar figure is in the FP6 from 2002 to 2005, and foreseen in the ongoing FP7. The scientific and technological government cooperation between Italy and Korea has a general frame in the 8th Protocol of Cooperation Agreement for the years 2007 to 2009 signed in Rome on December 1, 2006. Some active and noteworthy Projects related to Italy-Korea R&D cooperation in the field of ICT, are: "Design and implementation of a 2.5 Tbit/s Optical Time Division Multiplexing (OTDM) system" (SSSAScuola Superiore Sant'Anna, University of Pisa / Photonic Research Center, KIST-Korea Institute of Science and Technology, Seoul) Special Optical Fibers and Devices for Photonics Applications in Communications and Sensing, Department of Information Engineering, University of Padova / Institute of Physics and Applied Physics, Yonsei University, Seoul Mechanism of reaction between transparent dielectric and Ag electrode in plasma display panel using microwave heating, Material Department, University of Modena and Reggio Emilia / Division Of Research Inha University, Incheon Design, Realization and Characterization of Raman and Brillouin based distributed Fiber Optic Temperature Sensors, SSSAScuola Superiore Sant'Anna University of Pisa / School of EECS, SNU-Seoul National University INFINITY: INteroperable wi-FI/wimax ConNecivITY, Electronic Engineering Department, University of Palermo / School of EECS , SNU-Seoul National University Concerning the private-industrial scenario, the status of ICT cooperation between Italy and Korea is living a period of important interchange. Two main agreements have been recently established: the first one related to Samsung Electronics and Telecom Italia and the second one to Telit Communication and Bellware m2m. The first agreement refers to the WiBro system, owned by Samsung Electronics, in order to spread it in the Italian Market through Telecom Italia, the main national telecommunication provider. The technology will allow video calls and video communications and data transfers with a speed of 20-30 Mbit/sec through wireless mobile devices. The second agreement concerns the acquisition of the Korean Bellware m2m Co. Ltd. by the Italian Telit Communication S.pA., which has been worldwide one of the first companies having launched products containing GSM/GPRS and GPS technologies in a reduced space. Early last 2006 Telit promoted the worldwide smallest GSM/GPRS unit, quad-band type. Bellware m2m Co. Ltd. Is the world leader in the manufacturing of equipment based on CDMA technology and devoted to machine to machine (M2M) communication, such as mobile phones with TV systems, cars with satellites, or airplanes with control towers. The agreement will enhance the excellence of the two companies and will certainly generate a new subject in the M2M market, able to meet now the demand of the CDMA and GSM systems, and, in the near future, to catch the opportunities of the new market of WCDMA/UMTS technologies. The Italian Embassy in Seoul considers ICT technology as a priority in the S&T cooperation between Italy and Korea and as it refers to this year's events, a bilateral conference is going to be organized early this autumn in Seoul on the topic of Wireless Communication. Distinguished scientists from Seoul National University, the University of Palermo and University of Rome - Tor Vergata will attend the Conference as lecturers. KOREA IT TIMES June 2007 _ 8 3 Real-time News Open Letter from Kim Moon-soo After Returning from an Investment Inducement Presentation in Tokyo I boarded a plane at 9 am and went to Tokyo, Japan. We gave a presentation called Invest in Gyeonggi Province to over 30 semiconductor and display firms. And then I boarded a plane at 8 pm to return home. Because of the tight schedule of a one-day trip, I woke up early at dawn. I took the airplane, had my lunch and dinner ready packed at the New Otani Hotel in Tokyo. I returned home without taking a step outside. I am tired, and I have a very heavy heart. This is because the number of companies investing in Korea has been shrinking. The starting salary of those newly employed out of engineering colleges in Japan is about 1.6 million won, pay that is lower than that of Korean counterparts. Korea is less advantageous than Japan, in terms of labor costs. The land prices, too, have gone up too much, and they have become similar to Japan's. The most important cause for this change is the 30% appreciation of the Korean won in the past three years and the end of the high Japanese yen. In Japan the starting salary of those who graduated from colleges and universities has been at a standstill for the past 10 years. On the contrary, Korea's has been increasing by about 5% every year. Now, the salary of Korea has become nearly the same as that of Japan or the wages have even been reversed. In the last 20 years, Japan has achieved cost reductions through painstaking efforts. It has been accomplishing the miracle of having factories that went abroad return home. These days, high-rise buildings are newly built in the city of Tokyo. College and university graduates get employed well. It is even reported that it is hard to find men and 8 4 _ June 2007 KOREA IT TIMES women of talent. With the semiconductor and display industries at a current state, who can and will say that they will invest in Korea? However much I think and ask there is no answer. On my way back, at the waiting lounge of the Haneda Airport, a young president of a factory in Ansung recognized me and complained for some time, saying: "I have a lot I want to talk with you about." He was the president of a not so small electronics factory which employs about 1,000 persons and achieves total sales of 200 billion won (US$215 million) per year. He said: "These days, I am in a situation in which I cannot go to sleep at night because I cannot operate a factory in Korea at all. As the amount of facility investment I have made is over 30 billion won [US$32 million], I cannot close down the factory right away and go abroad. Shouldn't the governor help?" However, there is too little help that a governor can provide. And the government has been saying silly things, such as factories cannot be built in the capital region, and factories cannot exceed a certain size. Even when there is not a factory wishing to be housed, the government has been stopping, saying: "Don't do it." Is this a case of anachronism? How will our children make a living in the future? Tonight, however much I think, no answer comes to my mind, and I cannot go to sleep. At dawn, May 11, 2007 Kim Moon-soo The Provincial Governor Gyeonggi Province Samsung Phone Designed by Jasper Morrison Samsung Electronics, a global leader of mobile phones and telecommunication systems, and Jasper Morrison, a leading industrial designer, cooperated to create an attractive mobile phone, the SGH-E590. The two companies announced the new product on June 4, 2007. The Samsung E590 is a perfect solution for users who want to have all of the advanced multimedia features with eyecatching design in a hand. Through the partnership with Jasper Morrison, well known for his talents in various areas of industrial design, the E590 is designed to touch customers' emotions. The stylish E590 comes in simple contours and clean lines which comprise this compact bar design. True to Jasper Morrison's witty sense, the mobile phone provides dual face; one side features phone keypad and LCD screen while the other side is outfitted with dedicated camera functions. With the sleek design, E590 is equipped with a powerful camera functions even other digital cameras would envy as it allows the users to enjoy a 3.2 megapixel camera with auto focus and half shutter. The panorama shot feature offers an intuitive camera UI which displays easy to use icons. Moreover, the E590 comes with the Bean Bag, a unique tripod which is a truly useful and portable accessory made of a special rubberized material for maximum flexibility and grip. "The SGH-E590 is a very pragmatic work of art that reflects the synergy between Samsung and Jasper Morrison. We have teamed up to satisfy our users with high-performance technology and emotional design." says Geesung Choi, President of Samsung's Telecommunication Network business. He added: "Through the partnership with renowned designers, Samsung will strengthen our design power to bring design excellence to our customers." The Samsung E590 is available in two colors, noble black and snow silver, and will be launched in Europe, China and South East Asia in June. Korea's Software Exports on Rise Korea's software exports increased by 13 percent from US$1.1 billion in 2005 to US$1.3 billion in 2006, the Ministry of Information and Communication said. The export increase rate slowed down from 43 percent in 2005 to 13 percent last year. By item, package software exports amounted to US$120 million in 2006, IT service exports US$610 million, and digital contents exports US$620 million. In particular, IT exports rose by 27.6 percent last year, thanks to large companies' brisk exports. On the other hand, the export growth rate of digital content abruptly plunged from 109 percent in 2005 to just 3 percent in 2006. By region, software exports to China accounted for the biggest portion of 30.6 percent. The comparable portion was 27.2 percent for exports to Japan and 21.2 percent for those to North America. To accelerate the nation's software exports, the ministry has decided to come out with powerful measures to strengthen global competitiveness of domestic software companies, the spokesman said. Wal-Mart Considers Korea's RFID Tech Wal-Mart is seriously considering introducing Korea's RFID technology, a director in charge of RFID at the global company said. Wal-Mart is now planning to set up mobile phone or PDA-based mobile RFID-related system at its sales outlets across the world. At present, Wal-Mart receives RFID tags from Alien Technology and Avery Dennison and gets RFID readers from Alien, Thingmagic, Printronics and other companies. However, it has no advanced technology in the mobile sector. If Wal-Mart selects Korean technology as its mobile RFID system, it will become a blue ocean for domestic companies, market watchers said. Industrial, Academic Display R&D The government plans to launch a display R&D project where the industrial, academic and research fields will jointly participate in September. As part of the government's plan to develop strategic technology, the Ministry of Commerce, Industry and Energy will pour a total of 400 billion won (US$431 million) into the joint display R&D project over the coming five years, a ministry spokesman said. Large enterprises, small companies manufacturing parts and equipment and research centers of universities will join hands to develop new display technology and utilize the developed technology later. Related to this, the ministry projects to launch a model project in September this year and enter the main project in 2009, the spokesman said. Overseas Investment Call Center A call center for overseas investment, established by KOTRA, opened on May 14. The call center will provide domestic companies seeking overseas investment with information related to investment in foreign countries free of charge, a KOTRA spokesman said. The information that companies can obtain free of charge from the center includes investment-related documents, explanation about relevant laws and regulations, labor affair-related information, remittance of foreign currencies, intellectual property rights and withdrawal of funds. LG Streamlines PDP Lines LG Electronics, a major player in the global flat panel display market, announced on May 18th that it will focus production of plasma display modules on its two most advanced A2 and A3 lines, ceasing production at its older A1 line. This move is to increase operational efficiency and to reduce costs amounting to US$22 to US$32 million annually. By closing the A1 line, LG's 42-inch plasma display module production capacity will be reduced from 430,000 to 360,000 units per month, the discrepancy of which was the A1 line's monthly capacity of 70,000 units. The company's A2 and A3 lines currently produce 120,000 and 240,000 plasma display modules per month respectively, which sum up to 360,000 units per month. This is a part of LG's ongoing efforts to improve the performance of its plasma display panel business as a whole. Broad Patent Licensing Agreement Microsoft and LG Electronics announced in June that they have entered into a patent cross-license agreement to further development of the companies' current and future product lines. Microsoft has focused on patent agreements in the recent past to develop a best practices model for protecting intellectual property (IP) and respecting IP rights of others as well as building bridges with an array of industry leaders, including consumer electronics, telecommunications and computer hardware providers. Through this agreement, LGE will be able to use Microsoft's patented innovations in its products, including Linux-based embedded devices. Microsoft will have access to LGE's patents and will license other patents developed by LGE that are now owned by business solutions provider MicroConnect Group. The specific financial terms of the agreement are confidential, but the parties are disclosing that Microsoft will be making a net balancing payment to LGE and MicroConnect for operating system and computer system-related patents. LGE will be making ongoing payments to Microsoft for the value of Microsoft patents as they relate to Linux-based embedded devices that LGE produces. KOREA IT TIMES June 2007 _ 8 5 Real-time News Two-calling System Implemented at Busan Port Busan New Port is expected to be vitalized with Busan Port Authority (BPA) employing a two-calling system and establishing a barge transportation service. Port Commissioners of BPA held a provisional meeting on May 25th and decided to implement the Two-calling System. Under the system, container vessels can enjoy exemption of anchorage and entrance fees when they call at both the current Busan Port and Busan New Port. The commissioners also acted on introducing the barge transportation service to link Busan New Port with the existing Busan Port on a regular basis. The two-calling system will be carried out for 2 years starting from July 1st and the barge-shuttle service will be operated by the end of June 2009 after selecting a private barge operator. BPA will also cover the loss of the barge operator when the private operator has operation loss of carrying 150 ~ 200 container TEU. With implementing two-calling system, a 5,000TEU container vessel calling at both Busan New Port and current Busan Port will save 640,000 won (US$690) on port entrance fees and 340,000 won (US$367) on anchorage fees. Google CEO Targets Korea CEO of Google Eric Schmidt gave a special speech at the Seoul Digital Forum 2007 Opening Ceremony at Sheraton Grand Walkerhill Hotel on May 30, 2007. The forum is under the theme Media Big Bang! Change the World, and it will be held until the 31st. The Conference includes press conferences, a mobile content award, and Hollywood in Seoul. CEO Eric Schmidit showed his expectations to enter the Korean market at the introduction of the keynote speech by saying: "The reason Google came to Korea is because Korea is a fast growing IT Industry and challenge in Korea has just begun." 8 6 _ June 2007 KOREA IT TIMES Two New HSDPA Exclusive Phones SCH-W270 SCH-W290 Samsung Electronics has been strengthening its capture of the 3G market by introducing High-Speed Downlink Packet Access (HSDPA) phones with diverse designs and prices aimed at the 3G phone market of Korea that is growing quickly. On May 24, Samsung Electronics announced that it is launching two kinds of HSDPA exclusive phones with folder and slide designs through SKT and KTF. The Slim Folder HSDPA Phone (SCH-W270, SPH-W2700) has employed a folder design with the thickness of 11.9 mm, which is the thinnest among the HSDPA phones put on the market until now in Korea. A minimalist design has been completed by employing an integral keypad with luxurious hairlines in the compact, straight line-type folder. By using a big liquid crystal display of the size of 2.3 inches, the phone can be conveniently used for video phone conversations. The phone supports global automatic roaming not only in Wideband Code Division Multiple Access (WCDMA) regions but also in Global System for Mobile communication (GSM) regions. Not only that, it has loaded onto it diverse functions including a 1.3 million pixel rotating camera, an MP3, a mobile disk, and an electronic dictionary. The phone comes in white and black, and the price is a little over 450,000 won (US$485.00). The Compact HSDPA Phone (SCH-W290, SPH-W2900), being launched together, is an HSDPA phone with a sophisticated sliding design with nice-looking shiny silver chrome rims. It has loaded onto it such functions as a 1.3 million-pixel camera, an MP3, portable printer support and external memory. The phone comes in the colors of noble black, magic silver and scarlet red. The price is a little higher than 400,000 won (US$431). Especially, both products support the Universal Subscriber Identity Module (USIM) Card, which stores financial information inside the terminal. Hence, the mobile phones can be used as transportation cards. Also, both support Bluetooth. Therefore, video phone conversation is possible without holding the phone. They are convenient as they support the multi-tasking that can perform diverse functions while being engaged in video phone conversations. An executive at Samsung Electronics said: "Through the launch of diverse HSDPA phones, the desires of consumers who want many functions will be satisfied. In the future, too, we will introduce products with diverse functions and designs that suit the growth of the 3G market." It is forecast that the 3G market of Korea will be invigorated through the launch of HSDPA phones at diverse price ranges and with diverse designs. Il Ponte Salutes Cuisine of Southern Italy Busan North Port Plans to Dredge Il Ponte, Millennium Seoul Hilton's popular Italian trattoria, will host a two week-long promotion celebrating the cuisine of Southern Italy. From June 15th to the 30th, you'll be able to choose from a special menu of Southern Italian delights, in addition to Il Ponte's always-popular menu. Chef Anita Bidini has chosen representative dishes from six regions in South Italy. From the Sicilian region, a deep fried risotta with beef and green peas sauce will be served with seasonal lettuce. From Abruzzo, Chef Bidini has chosen grilled smoked mozzarella served with roast capsicum. Homemade tagliolini with little spicy prosciutto and onion sauce hails from Molise, while bucatini with snails in a spicy tomato sauce comes from the Calabria region. From Campania, panfried sea bream with black olives, capers, pine seeds and raisins will be served in a tomato sauce. And last but not least, a veal escalope top with prosciutto and sage in a white wine sauce will represent Lazio. The southern regions of Italy are characterized by a rocky and mountainous terrain, hot climate, and peasant-like life. Southerners are passionate and friendly, and love to eat. Taking advantage of local vegetables and nearby access to fruits of the sea, southern Italian food is full of variety, passion, and gusto, just like the locals are. While each region has its own culinary personalities, the common bond is the high caliber of Italian cuisine offered. With just one trip to Il Ponte during these two weeks, you'll be able to complete a gastronomic journey to Italy's southern best! Il Ponte features the finest Italian cuisine from tempting pasta and wood-fired brick oven pizza to mouth watering regional dishes. The restaurant also has an extensive choice of exquisite Italian and international wines. Busan Port Authority (BPA) released a final result of a feasibility study on dredging on June 1, 2007 with more than 50 people from port and logistics industries participating. The study was conducted by a research center of port and logistics at Bukyoung National University since December, 2006. According to the result, with the consideration of technical and economic feasibility analysis, berths No 3 and 4 of Shinsundae Container Terminal operated by Pusan East Container Terminal(PECT) and berth No. 4 of Gamman Container Terminal operated by Korea Express and Hutchison Container Terminal jointly should be dredged first. Because more than 88% of over 70,000 tons of container ships calling at Busan Port anchor at both Shinsundae Container Terminal and Gamman Container Terminal. The dredging is expected to cost 28.5 billion won (US$30.7 million) and the study said that the dredging has economic feasibility if the Shinsundae Container Terminal attracts more than 50,000TEU, 5% growth per year and Gamman Container Terminal lures 22,000TEU, 2% increase annually when the dredging is completed. Other container terminals such as Shingamman operated by Dong Boo Construction and Evergreen jointly and Jasungdae operated by Hutchison Container Terminal are also required to be deeper to accommodate Ultra Large Container Vessels. The study revealed, however, dredging at other container terminals needs a huge budget and it should be conducted later considering the possibility of cargo attraction and financial feasibility analysis. The cost for dredging will be covered by BPA and terminal operators partially based on benefit theory. The biggest container vessel calling at Busan port was a 9,600 container TEU vessel and in order to accommodate more than 10,000 container TEU vessels, over 16m of water depth should be secured at Busan Port. KOREA IT TIMES June 2007 _ 8 7 Real-time News Record Storage Capacity Memory Card for Mobiles DMB International Symposium in Seoul Korean IT companies and communication firms will visit Sprint Nextel, one of the leading communication service providers in the US, on May 21. In a joint meeting with IT and communication companies, they plan to talk with Sprint's engineers and purchasing personnel. This occasion is made by the Korean government in a program to help small and medium sized Korean IT and communication sectors enter US markets. KT and SK Telecom will join the program to bridge the gap between small and medium sized companies and overseas markets. The meeting consists of mutual cooperation presentations by the visitors and of individual talks with Sprint on purchasing. The Ministry of Information and Technology will continue to help small and medium sized companies have chances to talk with larger overseas companies. 8GB microSD chips Samsung Electronics announced on May 17 that it has developed an 8Gigabyte (GB) microSD (Secure Digital) memory card, a size optimal for today's multimedia mobile phones. Featuring the highest capacity today for a microSD card, the new fingernail-sized card is capable of storing 2,000 MP3 music files, 4,000 digital photos, or approximately 5 DVD-quality movies. SD cards, to date, have been largely used for data storage in digital still cameras and increasingly in televisions. MicroSD cards, which are a quarter the size of an SD card, are backward compatible with SD cards using an extender, to allow multimedia files downloaded by mobile phones to be easily displayed on other media. With a read speed of 16 Megabytes (MBs) per second and a write speed of 6MB/s, Samsung's 8GB microSD card well exceeds the Speed Class 4 SDHC (Secure Digital High Capacity) standard which requires a data write speed of 4MB/s. This is also much faster than the SD Speed Class 2 designation carried by most competing microSD cards currently on the market. This achievement is the latest in a string of record-breaking improvements in flash memory cards for Samsung as it continues to aggressively pursue its goal of being the development leader for the SD card market, and the competing MMC (multimedia card) market. The market research firm Dataquest predicts that the memory card market as a whole will average 10 percent annual growth between 2006 and 2010, while demand for high density 8GB cards will grow an average of 2.6 times per year over the same period. By 2010, the 8GB memory card will be the market mainstream in terms of units sold. 8 8 _ June 2007 KOREA IT TIMES Helping Companies Launch Overseas Tape-cutting ceremony at DMB international symposium Eighteen different countries joined the event and the total number of participants added up to 200. This particular symposium was a global hot spot because Digital Multimedia Broadcasting was recently chosen by the International Telecommunication Union to be an international standard. DMB usage countries like Germany, China and Korea and testing countries like Italy and Indonesia introduced the present condition of DMB promotion, new business models, and their visions of technology development at this symposium. This helped the attendees to be inspired for a new innovative ideas, and to take the next step to globalization. 60th Anniversary of Central Radio Management Office The Ministry of Information and Communication (MIC) Central Radio Management Office (CRMO) will host a 60th anniversary ceremony at two o'clock in the afternoon on June 1 at the front square of CRMO with the minister Rho Joon-hyung as a special guest. On 1947 June 1 is the day the post office first started radio wave monitoring at the special duty department in a small room in a corner. Ever since then, they have been celebrating the Radio Wave Remembrance Day. Since this year is the 60th anniversary, 300 relating persons will attend the ceremony to take a look back at the past and honor the progress that has been made so far and make a new resolution for the future. "The u-IT839 strategy is led by the industry that uses radio waves," Minister Rho Joonhyung continued at the congratulatory speech. "We ask CRMO to continue to complete its role as a guard to the radio waves to strengthen the IT strategy providing ability, and to upgrade the quality of radio wave service for the great citizens." The ceremony will involve showing a video that shows the origin of the ICE, honor the contributors and exhibition of historical documents. The Radio Wave High Monitoring System is a solution to manage high frequency waves, broadband, and digital signals efficiently for DTV, DMB, and Mobile phones. The system is expected to be finished in 2008. Once this system is completed, it is expected that this will improve the radio wave controlling job a great deal by investigating frequency usage and discovering remaining or leftover frequencies. Conference to Explain New Restrictive ID Policy The Ministry of Information and Communication will conduct a policy explanation conference on the 16th at Hyochang Park to discuss about the restrictive self identification policy with 62 main public organizations. The new restrictive identification policy requires all web site users of web sites in Korea to identify themselves with their real name when they post comments online. The policy will be enforced from July 27. The conference will feature the Restrictive Self Identification Guide Book that answers the questions that the information communication service providers and public organizations have been asking. The guide book will explain general facts such as how to use a comment board and questions relating to procedures. The MIC will finish the guide book by end of this month and pass them out and distribute them through their website, mic.go.kr. Also, to minimize the confusion of users, MIC will advertise and start testing the policy with main portals from June. Here is a glimpse of what the Guide Book will contain: Q: Do we have to identify ourselves every time we post information on a board? A: That depends on service providers. Generally, the log-in process takes care of identification and you should be able to use the site without additional processes. Q: Would we have to identify ourselves to just simply read the information that is posted? A: You don't have to identify yourself to read information. It's only for those who post information on the board. Q: Replies or one-line comments are also on target? A: Yes, one line comments on the reply board are considered as board service. Thus, the policy applies. MIC, Australia to Set Up VoIP Guideline The Ministry of Information and Communication and its Australian counterpart NEWS agreed on May 9 to set up a VoIP guideline. The guideline is to protect both private users and businesses from the possible leaking of information they send while using VoIP services between the two countries. VoIP is a new internet voice phone service using internet protocol. The agreement came out because the two countries shared the mutual understandings on the security weakness of VoIP even though VoIP service is to be vitalized. Australia had suggested its idea to make a guideline at APEC TEL 33rd Conference in April last year. The two countries worked together for a year to reach the agreement. The agreement includes that the two sides will analyze security threats in VoIP services and open a website for three years to share their study results and products. Smart Solution to Stop Sexual Content Sexual content, content that invades privacy and illegal content such as mp3s and video have been banned from being searched by keyword until now. The Ministry of Information and Communication has found a better way to kill them all. Now with the Multimedia Content Sorting System, any sexual content will automatically be terminated from the general portals. This is good news for parents who have been getting nervous monitoring their children's computer activities. The MIC supported the Electronics Telecommunications Research Institute (ETRI) to create the Multimedia Content Sorting System. This particular system detects any silhouette of a body line or private body parts and MP3 content with 99% accuracy. The MIC is eagerly focusing on Digital Rights Management until 2009 to protect content and complete content distribution technology. KOREA IT TIMES June 2007 _ 8 9 News Briefs Parade of Nations Yolanda F. de Ungo, spouse of Ambassador of El Salvador, Doyenne of the Diplomatic Community (second from right) poses with participants of the Parade of Nations 2007 "Since its inception in 2005, the Parade of Nations has been a beneficial event that proves that charity knows no bounds," said Prime Minister Han of the Republic of Korea. The 3rd consecutive Parade of Nations Diplomatic Community Charity event, held on May 15, 2007 at Grand Hyatt Seoul, offered something very special, with a unique presentation of the multi cultural experience. This year, the main theme was Global Dancing and Music from all over the world, with dance groups performing Korean, African, Indian, Latin American, Middle Eastern and Russian dances. Prime Minister Han Duk-soo said: "Since its inception in 2005, the Parade of Nations has been a beneficial event that proves that charity knows no bounds." Well-shaded Garden Reception On the occasion of the Election of His Holiness Pope Benefict XVI on April 19, His Excellency Archibishop Emil Paul Tscherrig of the Holy See His Excellency Archibishop Emil Paul Embassy in Seoul Tscherrig of the Holy See Embassy in Seoul (center) holds a commemorating function for feted a well-shaded The Election of His Holiness Pope Benefict XVI garden party at his residence, Gungjeong-dong, Seoul on May 23, 2007. Former and current archbishops in Korea were on hand and from the Seoul diplomatic corps Turkish Ambassador Deniz Oezmen, Hungarian Ambassador Dr. Istvan Torzsa, and Greek Ambassador Constantin Drakakis came to the party. Europe Day Reception Italy National Day EU envoy Brian McDonald smiles on the occasion of the Europe Day with the Seoul Diplomatic corps Italy Ambassador Massimo Andrea Leggeri (third from left) poses with prize winners for their services regarding bilateral relations On the occasion of the Italian National Day 2007, the Ambassador of Italy Massimo Andrea Leggeri held a commemorating reception on June 4th 2007 at his residence, Hannam-dong, Seoul. Scores of companies sponsored the reception including Samsung Heavy Industries, Bersano, Bellenda, Zaccagnini and the Seoul Diplomatic Corps and Italians in Korea shared the pleasure of the Italian National Day among the fragrance of early summer in Hannam-dong residence near the Han River where reception participants can most well see the beautiful Han River scenery. Ambassador Leggeri conferred a decoration on some Koreans who contributed to bilateral relations in the fields of wine import and construction. 9 0 _ June 2007 KOREA IT TIMES Germany Ambassador Dr. Norbert Baas (second from right) poses with Slovak Ambassador Pavel Hrmo couple on the occasion of the EU Film Festival "Over the years it has evolved to be much more than a simple trading bloc coordinating members' trade policy and setting common tariffs," said EU envoy Brian McDonald. The Europe Day reception, hosted by the Delegation of the European Commission on May 9 at Lotte Hotel Seoul, was a good opportunity to be able to confirm how current Europe integration brought about prosperity over the last 50 years. Over the years it has evolved to be much more than a simple trading bloc coordinating members' trade policy and setting common tariffs. Today the European Union is a political and economic project bringing together 27 European countries and over 490 million people. Separately from it, the EU Film Festival was held in Seoul at the end of May to introduce diverse EU countries' film to the Korean public. Annual Korea-Germany Association General Meeting Scholarships Recognize Extraordinary Germany envoy Dr. Norbert Baas couple (fifth from right) pose with participants of the Korea-Germany Association annual general meeting Chevening Scholarships Awarding Ceremony Korea-Germany Association (Koreanish-Deutsche Gesellschaft) held its annual garden picnic and general meeting on May 13 at the garden of the Greencross company, located in Yongin, Kyunggi Province. Germany Ambassador Dr. Norbert Baas and Mrs. Dr. Annabel Von Arnim-Baas were on hand plus BMW Korea president Kim Hyo-joon. "Chevening Scholarships provide young people from all around the world with the opportunity to study for postgraduate qualifications in the United Kingdom," said England Ambassador Warwick Morris. For over 20 years England's Chevening Scholarships have provided young people from all around the world with the opportunity to study for postgraduate qualifications in the United Kingdom. In Korea this year too, Warwick Morris, Her Britannic Majesty's Ambassador to the Republic of Korea, held a ceremony to confer scholarships on exceptional Korean students on May 16 at his residence, Jungdong, Seoul. On the occasion of the State Visit of His Excellency Enkhbayar Nambar, President of Mongolia and Mrs. Tsolmon Onon, Korea's four economic bodies such as KITA, FKI, and Korcham held a welcoming luncheon on May 29 at Lotte Hotel Seoul. Besides this luncheon, the Ambassador of Mongolia to the Republic of Korea & Mrs. Batnasan Vandan held a reception in the evening the same day for Mongolians living in Korea on the occasion of the President's official visit to Korea. Visit from Royalty Wines of Argentina First Grand Tasting in Seoul "Your country is today among the world's leading economic powers," said His Royal Highness Crown Prince Haakon. On the occasion of the Official Visit of Their Royal Highnesses Crown Prince Haakon and Crown Princess MetteMarit to the Republic of Korea, the Royal Norwegian Embassy in Seoul organized a variety of events including the KoreaNorway Business Summit Seminar, ICT Seminar, new and renewable energy seminar, LNG Seminar, tourism seminar plus Their Royal Highnesses concert and dinner on May 9 at Crown Prince Haakon and Crown Princess Mette-Marit Grand Hyatt Seoul. "Your country is today among the world's leading economic powers, and has become Norways third largest trading partner in Asia," said HRH Crown Prince Haakon during a dinner in Prime Minister Han Duck-soo's residence. The statement was one of many during HRH Crown Prince Haakon and HRH Crown Princess Mette-Marits visit to Korea that underlined the important economic cooperation between Norway and Korea. State Visit of His Excellency Enkhbayar Nambar, President of Mongolia Argentina Ambassador Alfredo A. Alcorta (left) poses with wine salesmen from Argentina on the occasion of the Wines of Argentina First Grand Tasting in Seoul The Wines of Argentina First Grand Tasting in Seoul was held from 16:00 through 21:00 on June 4th at Seoul Grand Hyatt. Twenty-three Argentina wineries showed off a total of 250 wines to wine business circles and experts including wine lovers. Ambassador Alfredo A. Alcorta said: "Accompanied seminar helped participants understand about the feature of Argentina wine plantation, and newly-emerging brewing area's climate circumstance and diverse wine grades." KOREA IT TIMES June 2007 _ 9 1