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Now PDF file 9.4 MB

Sports
SERVING THE SPORTS TRADE IN THE UK AND ROI
Insight
ZZZVSRUWVLQVLJKWFRXN
£3.50 NOV/DEC 2010
THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS
6((3$*(
CANTERBURY LAUNCH AW 2011 COLLECTION
WWW.CANTERBURY.COM
INSIDE THIS ISSUE
TERRY SANDS
THE ARCHITECT OF SAMURAI'S
£5MILLION SUCCESS STORY
VISUAL MERCHANDISING
TOP TIPS TO BOOST SALES
STAG BUYING SHOW
EXCLUSIVE INTERVIEW
AND EVENT PREVIEW
IN SEASON
FOCUS ON FOOTBALL,
RUGBY AND RUNNING
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Updated For 2011!
s New dynamic arch cradle
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ST
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Ironman®, Ironman Triathlon®, Iron Girl® and M-Dot® are registered trademarks of World Triathlon Corporation. Used here by permission.
IN THIS ISSUE
Contents 11.10
E-CATALOGUES & BROCHURES
To view the latest trade e-catalogues
and brochures,
visit www.sportsinsight.co.uk.
ONLINE COMPETITIONS
For more details on the latest Sports Insight
online competition visit www.sportsinsight.co.uk and click on the competition tab
for your chance to win.
WEEKLY E-NEWSLETTER
Are you missing out on the latest
industry news? Then subscribe to the FREE
Sports Insight newsletter. Simply go to
www.sportsinsight.co.uk and
click on the
newsletter tab.
WWW.SPORTS-INSIGHT.CO.UK
ABC Certification
Sports Insight has a current ABC
certified circulation of 5,503
(audit period July 1, 2009-June
30, 2010). The Audit Bureau of
Circulations (ABC) is an independent audit watchdog
that verifies magazines’ circulation figures, providing
accurate and comparable data for advertisers.
ABC Certification demonstrates a media owner’s
integrity, in their willingness to be audited and to
conform to industry standards.
COVER STORIES
SportsInsight
working with
74 E-TAILING
32 STAG BUYING SHOW
How to build an online community
Exclusive interview and event preview
82 UNDER THE COUNTER
36 TERRY SANDS
A sideways look at the world
of independent retailing
The architect of Samurai’s £5million success story
54 VISUAL MERCHANDISING
Top tips to boost sales
REGULARS
10 NEWS
Latest headlines, key dates and events
16 KIT STOP
Essential stock for your shop
23 FOCUS ON…
IN SEASON
58 FOOTBALL
64 RUGBY
68 RUNNING
72 WOMEN’S SPORTS
FEATURES
8 SINGLE-MINDED
Individual sports remain more popular than
team games, according to the NPD Group
Shock Absorber sports bra range
44 IN THE MANUFACTURING
MINORITY
24 MEET THE BUYER
Why do some brands still
manufacture in this country,
and does a product’s UK
connections make it more
attractive to consumers?
Maz Darvish, Sweatband.com’s
founder, CEO and buyer
27 FSPA FOCUS
The latest news from the Federation of
Sports and Play Associations
28 MOVERS & SHAKERS
John O’Connell, managing director of
Lee Sports Distributors in Ireland
50 DO YOU HAVE TO
SEE TO BELIEVE?
A disability may no longer
be considered a sporting
disadvantage, if it’s the
right kind
Editor: Jeff James. Tel: 01273 748675
Group Editor: Ted Rowe
All contents © Maze Media (2000) Limited. The views expressed in this
Email: [email protected]
Publisher: Matthew Tudor
magazine are not necessarily those of the publisher. Every effort is made to
Assistant Editor: Louise Ramsay
Art Director: Jim Philp
Advertising Manager: Keith Marshall
Tel: 01206 508601
Tel: 01206 505947
whatsoever can be accepted for any consequence or repercussion of
Designer: Chris Ashworth
responding to any information or advice given or inferred. No part of this
Fax: 01206 500243.
Advertisement Art Director: Lee Beecroft
publication may be copied, broadcast, interpreted, or stored, in any form, for
Advertising Sales
Reproduction: Ace Pre-Press. Tel: 01206 797541
any purpose, without the written permission of the publisher.
21-23 Phoenix Court, Hawkins Rd,
Accounts: 01206 505907
Colchester, Essex CO2 8JY
Published by Maze Media (2000) Ltd, 21-23 Phoenix Court,
ABC certified circulation: 5,503
(audit period July 1, 2009 to June 30, 2010)
Group Advertising Manager: Sam Reubin
Hawkins Rd, Colchester, Essex CO2 8JY
UK/ROW SUBSCRIPTION: £25 for one year (10 issues)
06 SPORTS INSIGHT
ensure the veracity and integrity of the companies, persons, products and
services mentioned in this publication and details given are believed to be
accurate at the time of going to press. However, no responsibility or liability
WWW.SPORTS-INSIGHT.CO.UK 07
INDIVIDUAL AND TEAM SPORTS
Single
minded
Individual sports remain more popular than
team games, according to the NPD Group
Are you a train-alone type of person or
do you prefer the togetherness of team
sports? Personal goals are a way of
measuring success when running your
most recent marathon, but would you get
more of a thrill from hitting a quick
century and receiving the accolades from
your cricketing team-mates? It appears
the vast majority of people in Great
Britain prefer to play individual sports.
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SPORTS INSIGHT
Team sales
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www.sports-insight.co.uk
09
WHAT’S NEWS
Dates
THE STAG BUYING SHOW
NOVEMBER 21-22
Four Pillars Hotel
Cotswold Water Park
ISRA WINTER SHOW
JANUARY 17-18, 2011
The Heritage Hotel & Golf Resort Killenard, Co Laois
ISPO
FEBRUARY 6-9
New Munich Trade Fair Centre
ISPO CHINA 2011
FEBRUARY 23-25
China National Convention Centre, Beijing
Transfer
Market
…Gymphlex has appointed
Sean Newell as its north west
sales manager…Mark
Hammersley, formerly chief
executive of Zoggs, has joined Blacks Leisure Group
as a non-executive director…Jochen Zeitz, Puma’s
chief executive, is to head a new sports and lifestyle
division at parent company PPR, the French luxury
goods and retail conglomerate. Zeitz will also become
Puma’s executive chairman and oversee the search for a
new chief executive for the company...
ALL THE VERY LATEST IN THE SPORTS INDUSTRY...
Send your news stories to the Sports Insight news desk at
[email protected] or call 01273 748675
BARRY MELLIS
TO LEAVE INTERSPORT
FOR ASICS
Barry Mellis, Intersport’s general manager, will become ASICS managing
director for the UK and Ireland in the new year.
Ryoji Sekito, ASICS’ current UK and Ireland managing director, will
return to Japan, having been in the role for the past nine years.
“ASICS is a fantastic, highly credible brand with the realistic ambition
of becoming the number one premium sports performance brand,” says
Mellis. “I relish the challenge of developing brand presence and growth
in both the UK and Irish markets.”
Alistair Cameron, president and chief operating officer of ASICS BV,
Europe, says: ”Everyone at ASICS worldwide is grateful for the significant
contribution Sekito San has made to the company, and in particular the
work he has done to build the brand in the UK, now our fastest growing
market. He will be sorely missed. However, he leaves a strong legacy and
a good team in place. We could not have a more suitable replacement in
Barry, who brings a huge amount of sports retail and industry experience
to the brand at a crucial stage in its development.
“ASICS UK is the fastest growing part of ASICS’ European
business and he will be responsible for maintaining brand growth and
dynamism.”
Mellis joined Intersport in 2008, during which time the retailer
absorbed the majority of Allied Partners’ members and launched its own
ecommerce venture.
EX-NIKE EXECUTIVE LAUNCHES
SPORTS WEBSITE
A former head of strategy at Nike UK has launched a sports product
website that combines social discovery and shopping.
Charles Greenwood has set up Equipio (www.equipio.com) with
ex-Mindshare Performance COO Nick Walford with the aim of
making the site the first place to visit when purchasing performance
sports products.
Equipio brings together content from sports brands, endorsed
athletes, user generated information and blogs to assist the
purchasing decision. It also plans to work with retailers, via affiliate
windows, to sell product.
Greenwood developed Nike UK’s retail strategy and plans for
increasing digital revenues through Nikestore.com, while Walford
built revenue at Mindshare’s specialist sports and entertainment
consultancy to £7million through its work with HSBC, Ford,
Vodafone, Heineken and Gillette.
FRAUD PROBE INTO RETAILERS DROPPED
No charges are to be brought by the Serious Fraud Office against Sports
Direct and JJB Sports over allegations of cartel activity and fraud.
The SFO began investigating the retailers following a referral
from the Office of Fair Trading.
The OFT investigation followed an approach from JJB on January
30, 2009 for immunity in accordance with the business watchdog’s
leniency programme in relation to what the retailer described as a “a
suspected agreement or concerted practice to dampen competition in
the sports retail market during June 8, 2007-March 25, 2009”, the
period in which former chief executive Chris Ronnie was employed by
the company.
While the SFO investigation into the two companies has been
completed, the investigation into individuals continues.
10
SPORTS INSIGHT
‘Who’s the whore now Wayne?’
Banner at Man Utd’s recent Champions League game with Bursaspor
SPORT ENGLAND FUNDING
SLASHED IN SPENDING REVIEW
Sport England’s grant funding for the next four years has been cut
by 33 per cent in the 2010 Spending Review. It’s also had its capital
grant budget slashed by 40 per cent.
Described as a ‘significant cut’ by Sport England, the
organisation said it understood the government has had to make
difficult decisions, and its job is to protect and prioritise the
frontline of community sports as much as it can. Sport England went
on to say that the funding cut will be tough for those who love
sport and give up their time working in clubs as coaches and
volunteers to help others take part in sport activities.
It aims to achieve the 33 per cent savings by reducing
administration costs by 50 per cent by March 2015; reducing its
grant in aid budget for national governing bodies for the 2013-2017
funding cycle by up to 15 per cent; and reducing its grant in aid
budget for most of the other organisations it funds, including
national partners, by around 30 per cent over the next four years.
“This announcement is tough for grassroots sport, and in
particular the coaches, volunteers and clubs in communities across
the country,” says Jennie Price, Sport England’s chief executive. “We
recognise however that these are challenging times for everyone.
“In our discussions with the Department for Culture, Media and
Sport we underlined the importance of protecting our core
investment in 46 sports, and I am pleased that this is reflected in our
settlement. We also welcome the government’s Lottery reforms,
which will bring considerable additional funding into grassroots sport.
“Sport England’s priority is a simple one: ensuring as many
people as possible play sport. With less grant in aid funding
available, it is more important than ever that each pound
reaches right down to the
grassroots.”
Sport England’s grant
in aid funding for the four
years in question will be
as follows:
I 2011/12 - £95million.
I 2012/13 - £94million.
I 2013/14 - £88million.
I 2014/15 - £86million.
UK Sport, the government
agency responsible for the
distribution of National
Lottery funding to elite
athletes, was another
casualty of the Spending
Review. Its funding was cut
by 28 per cent for the period
2011-2015.
Sponsorship
…HSBC has been named as a Patron of
The Open Championship for the next five
years. The partnership means the bank
will become the Official Banking Partner
of the tournament…Speedo has added 10km open water Olympic
silver medalist and 2009 world champion Keri-Anne Payne to its list of
world-class athletes…Arena swimwear, which is distributed in the UK
by Solo Sports UK, is to sponsor The Junior Inter-League Swimming
Competition for the next four years…Mizuno has become the official
supplier of footwear to Samoa Rugby Union for the next three
years…adidas and Chelsea FC have agreed a contract extension that
will see the brand remain the club’s official sponsor and sportswear
supplier for the next eight years…Mizuno is to sponsor the first-ever
Osaka Marathon, which takes place in Japan on October 30, 2011
and is expected to attract 30,000 runners...
News
11
WHAT’S NEWS
WIN A LUXURY
HOLIDAY TO FIJI,
COURTESY OF TEVA
Teva, the adventure
footwear brand, is offering
you the chance to experience
the spectacular Upper Navua
Gorge in Fiji, and live aboard
and sail a luxury adventure
class yacht - for free.
If you’re in luck come April
2011, you will be flown to Fiji’s Viti
Levu Island, where your adventure will
begin with a river trip by raft that will take you to the
remote Upper Navua Gorge. Here you will join the 140ft Tui
Tai yacht and cruise to remote locations only accessible by
boat. You will be able to snorkel over reefs 100 miles from the
closest resort, go on epic hikes off the beaten track, and meet
local villagers and learn their customs.
To enter the competition visit www.tevahouse.co.uk
INTERSPORT
SHOW SUCCESS
Intersport’s UK Q2 2011 show has been hailed a success by the
retailer, which said over 91 per cent of its membership attended the
two-day tennis, cricket and fitness event along with a further nine
specially invited prospective members.
As well as the 47 suppliers in attendance, the show also saw the
launch of Intersport’s quarterly consumer brochures, the first of
which will be available in early 2011. Members were given details of
the brands and products to be featured in both the Q1 and Q2
brochures, which will be used in conjunction with the Intersport
Reward Club Card scheme.
Alan Shearer made a special appearance at the annual awards
dinner, which attracted 200 guests. As well as taking part in a Q&A
and signing session, Shearer autographed a pair of football boots
that were auctioned for £960 for the Alan Shearer Foundation.
Award winners included adidas, for best apparel supplier, ASICS,
for best footwear supplier, and Babolat, for best equipment
supplier. Nike took the supplier of the year prize, while Lorraine
Newark from Unicorn was named best salesperson.
“The Intersport shows are getting better and better each time,
which is reflected in the high attendance from both members and
suppliers,” says Barry Mellis, Intersport’s general manager. “We feel
the show was a success, the floor seemed to have a real buzz and
even in tough times all seemed upbeat, optimistic and raring to go.
“The evening with Alan Shearer was a tremendous success and
thoroughly entertaining - the highlight of the show.”
12
SPORTS INSIGHT
“Matthew Stevens got a terrible kick in the balls and it cost him his last-16 match.”
John Parrott, commentating on the World Snooker Championship
…Nike’s flagship 95,000 square foot Niketown
outlet was one of a number of New York stores
that had to close temporarily because of an
infestation of bed bugs recently…Decathlon
opened a new store in Reading on October 21 and is set to open
another outlet in Birmingham on November 19, bringing its total UK
store portfolio to 10…The fifth Outdoor Trade Show saw an
increase in visitor numbers, with 1,427 entering the show, 13 per cent
up on the 2009 event…UK clothing supplier Baker Street Clothing
has won a four-year trademark battle with Lacoste. The dispute
centred on Lacoste’s opposition to Baker Street’s registration of the
word ‘Alligator’, the French brand arguing the word was too close to
its crocodile logo and would lead people to associate the two
companies. Geoffrey Hobbs QC, however, disagreed and decided in
favour of Baker Street on the grounds that the word Alligator on
clothing would not lead to any confusion…New Balance has reached
ISO 9001 certified status. ISO, the International Organisation for
Standardization, maintains ISO 9000, a family of quality management
systems that monitors quality control within companies…total group
sales at Sports Direct for the nine weeks ending 26 September were
up 5.4 per cent to £295m, while gross profit rose 5.4 per cent to
£117m. Retail division sales for the same period increased 6.9 per cent
to £264m and retail gross profit increased 6.1 per cent to £105m.
Chief executive Dave Forsey said the early part of 2011 will be
extremely challenging for all retailers in the UK…Puma’s global sales
increased 4.8 per cent to nearly ¼2.2billion during the first nine
months of 2010, despite reports of irregularities committed by the
company’s joint venture partner in Greece. Puma also said it will take
full control of its business in China from January 1, having acquired
the remaining 49 per cent of the shares of its long-term Chinese joint
venture partner Liberty China Holding Ltd…
Sports
Shorts
13
WHAT’S NEWS
Insight Ireland
News from ISRA, Ireland’s
sports retail buying group
Improved retailing through a strong interactive community:
this was one of the key attractions of being a member of a
buying group, according to the results of a recent survey by
ISRA.
Effective networking is considered invaluable among
members where the geographic location of many outlets
brings greater challenges. “Belonging to a close network
was listed top among the many valued multi-dimensional
benefits of ISRA membership,” commented Tom Foley,
group coordinator. “This was reinforced in feedback at our
recent mid-term meeting, along with the value our
members place on having retailer involvement in group
decisions.”
ISRA’s focused buying power and newly automated
central billing service have been well developed as essential
services for the group, however the group’s close working
relationship with key brands was rated as highly as the
level of discounts enjoyed by members.
Key brands continue to forge beneficial relationships
with ISRA, having held recent dedicated buying shows for
the group, and the portfolio is expanding. This is part of
the ISRA commitment to developing a buying pattern and
having the right product on offer, particularly essential to
support group volume deals, and smus. The group’s
attendance at international sports trade show ispo is a part
of this programme, and already attendance is in
preparation, specifically to engage with suppliers and
continue to source new items at factory gate prices.
Also announced at the mid-term meeting was the
introduction of a new group division, ISRA Shoe. Resulting
from an approach by the Irish Footwear Retail Association
and based on the success of ISRA’s business model,
negotiations have led to the newly formed division. ISRA
Shoe retailers will benefit from the structure and support
of this head office expertise with their own independent
management team.
Equally important in reflecting the group’s relationship
with brands is the recently introduced ISRA visual
merchandising service, which was confirmed as a
resounding success, even at its early stages. The first
members to use the service all reported feedback of a
better consumer experience, as well as an increase in sales,
particularly impulse purchases. A further eight members
will now participate in the scheme before Christmas and
ISRA will now expand the service to include the
development of dynamic POS material in conjunction with
suppliers.
Focus is now on its January buying show, for which ISRA
is already concentrating on product selection. The show
takes place on January 17-18.
www.isra.ie
14
SPORTS INSIGHT
PRECISION GOALKEEPING TO UNVEIL
NEW GLOVES AT STAG BUYING SHOW
Precision Goalkeeping will unveil Schmeichology - the science of
goalkeeping at The STAG Buying Show
Its new glove range is fronted by Leeds United’s Kasper
Schmeichel (pictured), who signed a three-year deal to become
brand ambassador in August.
“The signing of Kasper Schmeichel is a major landmark for the
Precision Goalkeeping brand,” says Dave Sanderson, national sales
manager for Precision Training.
“Precision Training has grown significantly
in its first five years and a move into
goalkeeping was a logical step. Being able to
secure one of the leading names in goalkeeping
is a significant move and one we are very proud
to have achieved in such a short space of time.
“We have worked closely with Kasper to
produce a glove that can perform at the highest
level of the game and he will be heavily involved
in the future development of the Precision
Goalkeeping ranges.”
NEW YEAR FAILURES AND
TAKEOVERS FORECAST
Nearly 250 companies in the UK sports and leisurewear sector will
finish 2010 in financial difficulty, claims industry analyst Plimsoll.
“Having clung on through the bad times, many of these
struggling companies are running out of time and will fail unless a
sustained recovery takes hold,” says David Pattison, author of the
new study of the top 622 companies in the market.
“Sadly, some of them are just too weak to carry on and there will
be a spike of failures in the new year. On the flipside, their demise will
bring a welcome reduction in competitive pressure for those left.”
But there are still some positive stories in the market, despite
the persistent gloom. Pattison says: “We have picked 223 strong
companies that prove success can still be achieved in the sports and
leisurewear industry, despite difficult trading conditions.
“They also prove that bad companies fail in a recession; good
companies simply do not. These companies will lead the industry
out of recession with some smart acquisitions to help maintain their
recent success.”
Pattison is convinced the market is due further consolidation,
with the number of companies in financial trouble leading to
heightened takeover activity.
He explains: “With too many companies chasing weakened
demand, it is inevitable that there are likely to be a number of high
profile mergers and takeovers.
“Further consolidation is needed to sort out the remaining dead
wood. We have named 48 companies as the best acquisition
prospects in the market.”
He reserves special mention for what Plimsoll describes as
reckless companies that continue to chase sales despite mounting
losses: “There are a group of 150 serial loss makers still operating in
the market. For the second and even third year running, these
companies have made a loss.
“While the rest have taken painful but necessary decisions to
refocus on the bottom line, these companies have continued to
chase sales regardless. These companies have to cut their cloth
accordingly or face the consequences.”
The 2011 edition of the Plimsoll Industry Analysis, individually
assessing every company in the UK sports and leisurewear industry,
is available now. Sports Insight readers will get a £50 discount if
they call 01642 626400 and quote reference PR/AA10.
Orthaheel is an award winning, patented orthotic shoe
insert invented by Podiatrist Phillip Vasyli to re-align the
feet and ankles to their natural position and to correct
body posture. In turn, Orthaheel provides natural, lasting
relief and comfort from many aches and pains.
ispo invites...
6 – 9 February 2011 - Munich
For those that don’t already know, ispo is the world’s leading window on our
business world. More than a trade show, it’s a full on sports community that
supports the core principles and needs of the industry. Next February those in the
know and those that want to share in the dynamic vibe of this show experience are
invited to head for Munich and become part of ispo.
Ispo inspires:
* The desire for people to meet and exchange ideas and information is all important.
Whatever their market sector or interest, ispo is where that all happens. And it’s the
ultimate point of inspiration, in everything from buying to merchandising.
* New products are a given. These developments, brand initiatives and the chance to
interact and stay ahead of the game is vital lifeblood to brands and retailers alike.
* Never short of ideas, ispo also provides some truly inspirational features to keep
business thinking buzzing. Featuring the latest smart kit in Wearable Technologies is
just one such concept, now enhanced by a Textrends area for the latest on
functionality in fabrics. As more retailers and distributors look towards sourcing their
own products, so Sourcing ispo is a perfect practical addition.
ORTHAHEEL SPORTS
Designed to fit running shoes, walking shoes
and most types of sports shoe.
• Superb biomechanical control.
• Reinforced with outer shell for extra stability, compensating for
the increased forces during running and sports activities.
• Designed to help prevent sports injuries including Plantar
Fasciitis, Achilles Tendonitis, Shin Splints and Knee Pain.
• 30 DAY Money Back Guarantee
Available in Sizes XS, S, M, L, XL
£14.95 (ex VAT) per pair.
2011 will as ever offer dynamic content across all ispo’s communities so make sure
you take time to think outside your own sector.
Performance ispo is where it’s all about traditional sports business and at the heart
of the UK sports business here is the FSPA whose well branded area will feature one
of their biggest exhibitor groups.
UK and ROI brands are strongly represented throughout the show so it’s the perfect
chance to catch up with suppliers - or to come away with new commercial ideas
and inspiration for the year ahead, including distribution opportunities.
Ispo information:
Tickets start from just 18 for one day including your catalogue (online discount
rate). Register online and book early for best ticket rates!
An ispocard at 77 gives you free entry to the show, use of the guest lounge, free
travel in Munich and access to a range of other benefits
Exhibitors and event information, well as show
news and detailed travel advice is updated
regularly at www.ispo.com
Or contact the UK & ROI Information Center 01923 233683 / [email protected]
The complete range of Orthaheel Orthotics is available from
Canonbury please call 01280 706661 or email
[email protected] for further information.
Tweeting for UK people http://twitter.com/ispoUKnews
And join the ispo Facebook group for international
community updates
WWW.SPORTS-INSIGHT.CO.UK 15
PRODUCT ROUND-UP
KIT stop
Essential stock for your shop
1000 Mile Sportswear
With a whole portfolio of products aimed at the outdoor
and sports markets, including Mueller
Sports Supports, Maxim Nutrition, Lock
Laces, Nathan and Noene, a visit to
the 1000 Mile stand at the STAG
Buying Show is a must.
Having had considerable success
with the 1000 Mile Fusion Sport sock,
the brand new Fusion Walking sock
makes its debut. With its Achilles tendon
protection and blister-free guarantee, it
should be a best seller.
Thuasne, already an established brand
with its sports bras, will be showing its
briefs and pants range - just the ticket for
stopping below-the-waist bounce.
For an appointment email
[email protected].
Learn to Swim launches Speedo Sea Squad for 2011
Speedo’s new Learn to Swim range includes swimwear and equipment created to help
children develop their water skills, and for 2011 the company has unveiled an all-new
Speedo Sea Squad featuring colourful characters kids of all ages are sure to love.
These include a Pufferfish, Octopus and Shark.
The Learn to Swim range is divided into three simple stages, each helping to build
a child’s confidence and get them enjoying the water.
Stage one is Get Splashing, and focuses on familiarising babies to being in the
water - whether in the pool or bath. Parents can watch their child enjoy splashing
around in their Swim Seat and Aqua Nappy, before hugging them dry in the baby
towel.
Stage two is Start Swimming! and focuses on products that help a child swim and
move independently. Parents can join their child in the water and use products,
including float suits, swim vests, bobble back floats and armbands, to help them get
into the correct swimming position and get paddling.
Stage three is Get Confident, introducing an element of fun
and adventure to gain confidence above and below the water.
The Mini Kick is ideal for developing floating and kicking
techniques, while dive toys can be used to encourage the child to
hold their breath and open their eyes underwater - using Speedo
goggles for protection, of course.
Speedo also has a range of colourful and practical junior
footwear and swimwear, all featuring the new Sea Squad
characters, for summer holidays and days on the beach. The
collection also includes sun protection swimwear for boys and
girls, enabling them to play safe in the sun.
For more information email [email protected]
16
SPORTS INSIGHT
www.sportindustry.biz
Jakabel: winter warmers and fun in the sun
I 2.5ml neoprene on all wetsuits.
I Anti-tip floatsuits for learning to swim fast.
I Fabulous colours to stand out in a crowd.
I Stock 12 months of the year.
I Two-three day delivery.
I Wide range of pool toys/accessories.
Irish distributors required. Delivery available
from UK or direct from Asia. Agents welcome.
Contact Josu on 020 8715 2385 or visit www.jakabel.com.
www.sports-insight.co.uk 17
PRODUCT ROUND-UP
Head
The radical MP provides the perfect combination of power
and control - the d3o technology senses the needs of
players during different strokes. On high speed impacts the
smart molecules lock together within nanoseconds and
dramatically increase the stiffness of the racquet frame to
provide maximum power. On slow speed impacts the d3o
molecules absorb the impact to provide a softer touch for
better feel. The radical is perfect for all rounders.
The widely anticipated New YouTek Speed IG with the
reversed colour strategy has an even better touch for
incredible precision. The racquet
features Innegra, an
extremely strong and
lightweight fibre
that forms an
ultra tough
hybrid composite
structure. The
YouTek Speed IG
benefits from an improved
stability and increased shock
absorption for incredible feel - perfect for
baseline hard hitters.
www.head.com/tennis.
18
SPORTS INSIGHT
UK Gear
UK Gear has a unique association with The Army Physical Training Corps, the elite fitness
professionals of The British Army. They are closely involved in the development of UK Gear’s
products, before wear testing them in some of the most demanding conditions on Earth. Only
when approved by The British Army does UK Gear consider its products built to survive.
Supplier to the UK, USA and German militaries, and selected UK retail outlets.
UK Gear offer’s a 24-hour stock replenishment service. Delivery from the company’s
warehouse in Portsmouth. Trade brochure available upon request.
Retailers please contact UK Gear Ltd on 02476 546100 or [email protected].
19
PRODUCT ROUND-UP
Speedo Aqua Fitness
Training aids featured in Speedo’s Aqua Fitness collection include Power
Paddles, Kickboards, Pullbuoys and Pullkicks, which help active and
competitive swimmers improve their fitness levels, hone their
technique and performance, and ‘work out’ in the water.
As expected from the world’s leading swimwear brand,
Speedo’s Aqua Fitness collection combines the latest
technology and materials with stylish,
performance dedicated design to deliver the
ultimate fitness and training tools.
For ease of use, there’s also Speedo’s new
on-pack Data Centre that graphically and
anatomically outlines the key muscle groups
that benefit from the use of each of the
products in the range. In addition, a simple
rating system ranks the performance of each
product in relation to its effects on strength,
endurance, technique and calorie burning helping swimmers identify the products that
will most assist them in achieving specific goals.
All the training aids in the Aqua Fitness
collection have been extensively tested by
Speedo’s top athletes, ensuring the products
are the finest quality and performance honed.
Together they provide a comprehensive
solution for swimmers of all abilities looking
to improve, and make the perfect swim
session accessory for any swimmer.
For more information email
[email protected].
ASICS Lethal Testimonial football boots
The ASICS Lethal Testimonial is a professional football boot with a classic
feel and classic black and white styling. Durable and lightweight, the boot
features a state of the art upper layer manufactured from quality K leather
and a sophisticated design that ensures players enjoy superior levels of
touch, movement and agility.
Lateral reinforcements provide support for the most sensitive parts of
the foot and reduce the risk of injury. Fit-wise, the boot comes with a
20
SPORTS INSIGHT
professional fold-over tongue, which offers a cleaner strike area, while
traditional centre lacing enhances the classic feel.
Two different soleplates are available. The soft ground version features
a Pebax exchangeable six studded sole, while the firm ground version
comes complete with a multi-studded PU outsole, making it a superb choice
for hard ground, turf or artificial surfaces.
ASICS: 01925 241041. Email: [email protected]. www.asics.co.uk.
Team Colours
For those teams who like to ensure their
players always turn out looking their best,
bespoke manufacturer Team Colours is
ready with the complete service - whatever
your sport.
With a quick turnaround time - using
quality fabrics and with full printing and
embroidery - Team Colours offers a wide
selection of quality multisport teamwear,
training kit and sports accessories.
Team Colours’ new online designer tools
make it even easier to match your exact
specifications. Select your design and colours,
upload your team badge and place your
sponsor’s logo for a truly unique stitched or
sublimated team kit.
Team Colours: +44 (0)1920 871453 /
+44 (0)1920 877270.
Email: [email protected].
21
PRODUCT ROUND-UP
Cybertill
Cybertill is an easy to use EPoS system for sports and outdoor
retailers, which manages stock, clients and much more. It is a
proven solution that helps sports retailers reduce stock while
increasing sales.
Cybertill can also design and develop successful ecommerce
sites or seamlessly link the EPoS system to your current website.
There are many sports and outdoor retailers that use and
benefit from Cybertill’s unique EPoS system. Says Stephen
Thompson of O’Neills Sportswear: “Cybertill reduced our stock
holding by £350,000 and helped increase sales.”
To find out more and have a free demonstration call
Cybertill on 0800 030 4432, email [email protected]
or visit www.cybertill.co.uk.
22
SPORTS INSIGHT
PRODUCT PROFILE
Focus ON...
Shock Absorber sports bra range
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For more information on the Shock
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PEOPLE
Meet the
BUYER
Maz Darvish, Sweatband.com’s
founder, CEO and buyer
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SPORTS INSIGHT
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PERFORMANCE WEAR FOR PERSONALISATION
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FSPA MEMBER NEWS
FSPA focus
The latest news from the Federation of Sports and Play Associations
The FSPA is currently undertaking two
new major research projects, to be
completed in 2011, providing member
companies with valuable market
information and adding to its already
impressive archive of comprehensive
sport and golf market research reports.
UK SPORTS MARKET RESEARCH
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www.sportsandplay.com.
INDIAN SPORTS MARKET RESEARCH
27
PEOPLE
Movers & Shakers
John O’Connell, managing director of Lee Sports
Distributors in Ireland
When did
you get
into the
sports trade
and why?
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Unicorn: one of a
number of quality
brands distributed
by Lee Sports
Distributors
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THE SCIENCE OF GOALKEEPING
Only the professionals know the demanding
standards that sportswear and equipment has
to live up to. That’s why Precision Goalkeeping
has teamed up with Kasper Schmeichel to
develop a range of gloves designed to withstand
the punishing challenges of every match.
Schmeichology has evolved over two
generations of professional goalkeeping,
and Kasper has this inherent skill pumping
through his veins - making him the perfect design
partner for Precision Goalkeeping.
Come and see us and experience
‘SCHMEICHOLOGY’
the Science of Goalkeeping
at the Stag Show 2010 in:
THE KINGFISHER HALL
for schmeichology stockists call
0115 900 2342
www.ispo.com
pics: maloja, michael müller, thomas streubel
ispo –
the international
sports business
network
Lauren Fox, ispo Information Center UK, phone +44 1923 233683, [email protected]
Messe München GmbH, Messegelände, 81823 München, Germany, phone +49 (0)89 949-11 3 88, fax +49 (0)89 949-11 3 89, [email protected], www.ispo.com, for trade visitors only
STAG BUYING SHOW
CAUTION AND OPTIMISM
in equal measure
Sports Insight caught up with Ward Robertson and
Ricky Chandler, joint managing directors of the
STAG and Freedom buying groups, to talk about
their buying shows and look back on 2010
How has 2010 been for the STAG
and Freedom buying groups?
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As a buying group, have you
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Do you think the future
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What new products and
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you confident of their success?
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times of the UK show?
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Do you both continue to
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Will we see the usual brands
at the UK show this year?
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Do you foresee an increase
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33
David Haye - Boxer
WBA World Heavyweight Champion
Former WBA, WBC & IBA World
Cruiserweight Champion
Helen Pryer - Sprinter
200m GB Squad Sprinter
Ivan Lawler - Canoeist
3 x Olympian
6 x World Champion
Justin Rose - Pro Golfer
PGA Tour Golfer
Sam Larniroy - Surfer
British Surfing Champion
WQS Surfer
Thomas Sturdy - Triathlete
GB Squad Olympic Triathlete
16th in World 2009 Olympic Triathlon
The versatility
and functional
performance
benefits of the Vibram
Fivefingers continue to
prove themselves
Tim Bishop - Triathlete
GB Veteran Squad
For more information or to stock VFF in 2011, please contact
us on 01306 883 240, [email protected]
Mark Lewis Francis - Sprinter
Official distributors of
] to the UK.
Olympic Gold Medalist
Commonwealth Gold Medalist
MY SPORTING LIFE
Terry Sands (kneeling
centre) celebrates winning
the Middlesex Charity
Sevens tournament
SOARAWAY SUCCESS
After a distinguished rugby career, Terry Sands has
build Samurai Sportswear into a global player with
a turnover of nearly £5million. Tony James reports
From the moment he first picked up an
oval ball at the age of nine, rugby was
Terry Sands’ life and success seemed to
be around every corner.
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37
razorextreme.co.ukteamrazor.co.ukrazorriders.co.uk
Great Terms
Available
LO
ULTRA PRO
BLACK LA
BEL
ULTRA
PRO LO
PRO
ULTRA
THE UK’S
NEXT ACTION
SPORTS PHENOMENON
Don’t miss out on the emerging pro scooter craze
sweeping the nation. Razor was the first company
to introduce a pro scooter into the UK in 2009, and
demand has kept us completely sold out until we
opened a second production line this summer.
20,000
SOLD YTD
Pro scooter riding will be the next action sports
phenomenon to hit the UK, and is already the
No.1 extreme sport in Australia. The Razor Ultra
Pro, now on version 4, is the original and best pro
scooter in the market, with nine of the top scooter
riders in the country signed up to Team Razor.
For more information contact
Richard Walsh
ADD THIS MAJOR EXPANDING CATEGORY
TO YOUR STORE AND ADD SERIOUS
INCREMENTAL SALES TO YOUR BUSINESS.
t: 0118 973 9841
e: [email protected]
FOOTWEAR
The humble trainer is having yet another makeover, with the high top
making a comeback this year. Is the fashion market having the biggest say
in terms of design or is the need for specialisation still the major influence
in the design process? Adrian Hill investigates
Trainers have long been regarded as the
height of cool for the feet. The 1980s
saw ‘sneakers’ move from being a
sports-related item to become high
fashion, thanks to the Michael Jordan
Nike Air phenomenon.
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Total sports footwear
market (at current prices)
Year
£m
2004
2005
2006
2007
2008
2009 (est)
2010 (est)
2011 (est)
2012 (est)
2013 (est)
2014 (est)
1,371
1,372
1,382
1,408
1,435
1,443
1,412
1,463
1,566
1,690
1,775
% change
0.1
0.7
1.9
1.9
0.6
-2.1
3.6
7.0
7.9
5.0
Source: SIRC Sport Market Forecasts/Mintel.
41
BRITISH MANUFACTURING
IN THE MANUFACTURING
MINORITY
Why do some brands still manufacture in this country, and
does a product’s UK connections make it more attractive to
consumers? Sports Insight investigates
Buying more British-made products
should be a statement of intent to
protect ourselves and the future of our
offspring, a business commentator
wrote recently. Strong words indeed.
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si
Retail view
“I’m not convinced it makes people buy a product because it has UK
connections, or better still, is made in the UK. Walsh and New
Balance both manufacture in the UK, yet this appears to only have a
minor influence on the final decision to purchase. That said, people
like the idea they have made a choice and it is UK manufactured.
“As a retailer, I like the idea of supporting British manufacturing,
but we can only influence our customers so far. New Balance and
Walsh both advertise their British connections as part of national
campaigns and also through providing in-store information, so they
must feel it has a level of impact. From the point of view of POS, I
would suggest customers like to see the retailer of their choice is
choosing British, even if they themselves do not. It is very much a
case of need and requirement over country.”
Stuart Hale, Accelerate
“I can’t ever remember a customer buying a product because it
was made in England. As so little is, I suppose that most assume
everything is made abroad. We have tried attaching ‘Made in the
UK’ labels to some products, but it made no difference and hardly
ever resulted in any comments. The quality and price from abroad
is so good these days that ‘made in the UK’ is not a guarantee of
the product being superior.”
Adrian Pointer, Simply Sports
“I am sure there is some nostalgia with the older generations, who
remember the UK manufacturing industry. However, the younger
generation who, by and large, are our customers, just accept that
everything is made in the Far East. I remember years ago both Reebok
and New Balance prided themselves on their heritage and the fact
they manufactured in the UK, and I am sure that helped, from a
marketing point of view, the brands grow to the size they are.”
Simon Millet, Activinstinct
“We get very few instances where customers want products that
are made in the UK, but when they do New Balance shoes can
generally help us with that. At the moment, most of our customers
are more concerned with pricing and the service that we provide.
They assume that all products are made abroad and therefore very
few ask any more.”
Nick Giffen, Sheen Sports
45
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unveiled at the start of the Autumn
Internationals in November. With a light,
fresh fascia and simple navigation,
Canterbury ensures a more pleasant
experience for every consumer wishing
to explore the brand.
For more information and to receive
the new AW11 catalogue, please
contact the Canterbury customer
service team on 0161 947 9944 or
email [email protected].
47
THE FABRIC OF SPORT.
Sensport offer Stock, MTO and custom teamwear solutions in a range of highly
advanced technical fabrics providing outstanding value for money. Professional
quality products at affordable price points.
For football, rugby, cricket, hockey, netball, basketball, leisure and
training wear with a service that is second to none.
To view our new season ‘10-‘11 stock Teamwear
Brochure or our Custom Performance Brochure go to
nnn%j\ejgfik%Zf%lb
To present your customers with a full colour presentation of their
total teamwear requirements go to kitselector.com
For details of our Custom Teamwear go to myteamkit.net
For further details call 02476 644 666
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8GG8I<C
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uk
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t.co.uk
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Caldoni House 3 Crondal Road
Bayton Road Ind Estate Coventry CV7 9NH
Tel: 02476 644666 Fax: 02476 367971
I
I
I
DISABILITY SPORTS
A disability may no longer be considered a sporting disadvantage, if it’s
the right kind. Lauren Fox wonders how level this playing field really is
Despite our so-called enlightened and
politically correct society, we still fumble
around with the subject of disability and
greet it with either over the top
enthusiasm or complete ignorance.
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51
STOCK, MTO & CUSTOM
RUGBY APPAREL FOR 2011
Avaliable in a range
of highly advanced
technical fabrics providing
outstanding value for
money. Professional
quality products at
affordable price points
with a service that is
second to none.
Availability in
following colours.
To view our new season ‘10-‘11 stock Teamwear
Brochure or our Custom Performance Brochure go to
THE FABRIC OF SPORT
To present your customers with a full colour presentation
of their total requirements go to kitselector.com
For details of our Custom Teamwear go to myteamkit.net
For further details call 02476 644 666
nnn%j\ejgfik%Zf%lb
Caldoni House I 3 Crondal Road
Bayton Road Ind Estate I Coventry I CV7 9NH
Tel: 02476 644666 I Fax: 02476 367971
Put on
THE BEST SHOW
Retailers should seize the opportunity to visually
trade their way out of falling sales, says Alan
Westcott, head judge of skillVM, the nationwide
visual merchandising competition
Imagine the scene: you are walking
down the depressingly rainy high street,
past a window, and you see two ladies
in summer dresses and wellies reclining
on cast iron chairs, sharing a feast of
cakes, cordials and cream tea under the
drooping boughs of blossoming trees.
For a moment you are transported and
compelled to enter the shop.
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Alan Westcott’s top tips
Stewart Gray is a critically acclaimed designer who has collaborated with
a number of luxury and retail brands
I Make sure your displays are current and creative.
I Change your displays on a regular basis. If you
have repeat customers, this is more important as
they will see the same displays day after day and
week after week.
I You must make sure all your window displays
and interior displays are clean, dirt free, well
presented and tidy with merchandise pressed.
If you don’t care, the customer won’t care
about you.
I Use colour for impact, from windows through to
the store interior. Blocking colour has a dramatic
visual effect on customers and can help to
differentiate between ranges and products.
I Lighting that doesn’t work is a waste of energy
and money. Make sure all lights are working and
clean. Replace broken bulbs and make sure you
focus the light on the intended product or
message you are presenting, after all this is what
you are presenting for sale.
I If you are delivering a message, say it once, but
make it clear and understandable.
I Pricing displays ensures the customer is clear what
the displayed product is going to cost. Clarity of
pricing is crucial to a well presented display.
Merchandise sells better when it’s given a context. Presenting goods using an appropriate
theme allows customers to mentally group products that are relevant to them. For
instance, if you’re selling tennis racquets display them with racquet bags and mannequins
dressed in tennis apparel. Themes not only help to demonstrate merchandise in an
approximation of its natural habitat, they also stimulate the aspiration to own related
products by creating the sense of a collection; if I buy the shorts and t-shirt, then why not
the matching jacket?
When displaying merchandise on a shelf or unit, group products in threes or fives. The
odd number arrangement communicates the feeling of a collection that is somehow lost
when we gaze upon the perceived orderliness of even numbers. The odd number rule
works by making products look more informal and therefore more inviting. The exception
to this is goods intended to be sold in pairs, such as skis or shoes. However, in these
situations I still apply the odd number rule by selecting one half of a pair across an odd
number of styles and displaying them as a group. Hey presto, that’s seven kinds of cricket
glove displayed in a space suitable for three pairs.
Use appropriately chosen, high quality imagery to deliver an aspirational message
that generates desirability. Swimwear looks so much more tempting with the sparkling
backdrop of a tropical beach or the glamorous poolside of a five-star hotel. Football kit
is given an added sense of excitement with a dramatic poster of a sliding tackle. The
right choice of image brings a static display to life and commands attention; consistent
styles of images can unite a whole store. Wording can help in certain situations, but
keep things simple; pithy phrases that relate to the image and merchandise, such as
‘back to school’ or ‘summer of cricket’, are sufficient.
54
SPORTS INSIGHT
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Rowena Doyle, owner of Visual Sense, a practice that supports retailers in all areas
of retail merchandising
Ask any shopper why their favourite store stands so highly in their regard and they usually reply
that it’s easy to find items, the signage is clear and informative, and they feel inspired to shop.
According to scientists, most people only store around five items in their short-term memory for
around 200-500 milliseconds, so the more you show them the less they will remember.
The most important part of merchandising any product is to keep it simple. Keep your message
to the point. Often I see shops where the window or the floor is overloaded with unnecessary items.
Customers may want choice, but that choice must be presented in a clear and uncluttered way.
Retailers that tend to overload their shop floor can spend up to 90 per cent of their time helping
every customer in the store. The clever retailers, however, are the ones who offer great service, but
have spent minimal time with their customers - they are ‘silent selling’. In these stores the
merchandise is so well laid out that the consumer is happy picking items themselves without help
from the retailer.
Space management is vital for happy shoppers. This is where you draw your customers around
your store and guide them to where you want them to go. It’s all about the way you place your
fittings and fixtures and how you merchandise them. There should be a natural flow in your store. If
there is then customers will visit every part of it and engage with your products and brand.
Shopping should be a pleasurable experience. People can be put off by unsuitable music, so it’s
crucial to have the right type of
background music. Consider your
customers and think about the type of
music they would enjoy listening to. It
should add to the overall experience
and not be intrusive, so be mindful of
the volume too.
Often people say to me: “Making
things look nice must be a rewarding
job,” and I agree it is. However, visual
merchandising is much more than this
- it is a mix of science and art, and
when implemented in the correct way
can dramatically change your
customer’s behaviour, footfall and
bottom line.
55
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56
SPORTS INSIGHT
Colin Lipsey is a partner at Display Works, a retail display and
merchandising specialist
Colour blocking: arrange your product in colour stories as consumers are attracted by
colour above all else. This may be achieved across all brands or within individual brands.
Product grouping: organise a size run of shirts next to a size run of trousers,
followed by a size run of knitwear. Make sure they all relate to each other, either
contrasting the colours or complementing them.
Merchandising: arrange product so that you have side hanging and front facing
product next to each other. Add shelves with folded product for interest and complement
your clothing with displays of colour-matched accessories.
© Display Works
Make it as easy as possible for shoppers
to find the category they are looking for
by matching your categorisation to
shopper needs. In a sports store
environment, this should be a mix of
categorisation by sport or activity, such
as swimming, cycling or football,
together with some product driven
categorisation such as footwear or
outdoor clothing. Categories like
footwear can then be sub-categorised
into men/women’s, as well as by activity,
eg walking, running and trekking.
Where appropriate, leading brands
can be used as a sign post to aid
categorisation. For example, a brand
such as The North Face may be used to
identify outdoor wear, while adidas has
a strong association with football. Use
cleverly though. This technique may not
necessarily work throughout the store.
Understand what products your
customer may consider buying together;
a customer wanting to buy a football
shirt may also be interested in football
boots. Make it easy for him and ‘suggest’
new ideas by including a selection of
football boots from your footwear
category in the football category.
Without imagery your store runs the
risk of presenting as rack after rack of
clothing and products. Use large format
graphics and relevant imagery to bring
categories to life, inspire your customers
and make them feel good about what
they’re doing. Strong imagery also works
well in aiding categorisation and guiding
your customer through the store.
© Display Works
Hugues Audouard, head of research
and category management at
Shopworks, an international retail
consultancy that provides retail
planning and design, consumer
research, category management
and project management
IN SEASON FOOTBALL
All fall down?
If the gated houses, shiny new cars and blinging
WAGs are anything to go by, football’s in robust
financial health. However, a new report claims
things are so dire the European system could
collapse. Louise Ramsay investigates
First it was Portsmouth, now it’s
Dundee. Manchester United’s in trouble
too and you would have to have been
living on the moon to have missed the
shenanigans going on at Anfield.
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58
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59
IN SEASON FOOTBALL
Football
Torkralle Champion
goalkeepers boot
uhlsport continues the success of the Torkralle
goalkeeper’s boot with the introduction of the new
Torkralle Champion for 2011.
The boot features additional forefoot claws (kralle
in German) to provide lateral grip and an EVA wedge to
raise the heel by a mere 4mm, sufficient to distribute
the weight to the toes and enhance the ability to
spring and react. With two
outsole options for any
conditions, uhlsport believes
it has developed the
ultimate goalkeeper’s boot.
Whats more, uhlsport
has introduced three limited
edition colourways to satisfy
the demands of even the
most flamboyant keeper.
RRP £79.99.
Pre order now for delivery in June 2011.
For additional information contact uhlsport on
08448 849861 or email [email protected].
Sensport custom performance apparel
I Football, rugby, hockey, netball, basketball, lacrosse, and training,
leisure and outerwear.
I Professional quality products at affordable price points, with a service
that is second to none.
I Low minimums of 15 units. Four-six week lead time.
To view Sensport’s new season Custom Performance brochure, or the new
season 10-11 Stock Teamwear brochure, visit www.sensport.co.uk.
For details of Sensport’s custom teamwear visit myteamkit.net.
To present your customers with a full colour presentation of their total
teamwear requirements visit kitselector.com.
60
SPORTS INSIGHT
Mitre launches Intelligent Compression
Mitre has announced the upcoming launch of Intelligent Compression, the latest
evolution in shinguard technology. Featuring brand new Cavity Compression
technology, Intelligent Compression guards are designed to offer the highest levels of
impact protection to the wearer, and are available to order now for a March delivery.
Intelligent Compression guards provide enhanced protection to the player
by spreading the initial impact shock to the outer edges of the guard, before a
three stage progressive compression gradually absorbs the rest of the impact:
Stage one: initial impact
On initial impact, the smooth solid outer shell efficiently spreads the shock
to the outer edges, and away from the wearer’s leg.
Stage two: cavity compression
Once the initial impact has been dispersed, the outer shell compresses, closing the
air cavity between the shell and EVA, gradually absorbsing the force of the impact.
Stage three: structural compression
Under heavy impact, the geodesic structure on the reverse of the shell
progressively interacts with the EVA foam backing, acting as a dampener and
absorbing the remaining energy of the impact.
“Mitre is committed to innovation that delivers genuine performance
benefits for football players at all levels, and we are very proud of the new
Intelligent Compression range of guards,” says Mark Upshall, equipment
product manager for Mitre Sports International. “They will offer the highest
levels of protection for players, allowing them to stay on the pitch for longer
and perform at their peak.”
For more information contact your Mitre area sales
representative or email [email protected].
Anatomic Pro goalkeeper jersey
The top of the range uhlsport goalkeepers jersey, the Anatomic Pro,
has one basic function - maximum ball control.
The so-called control zones on the chest and lower arms are
made of slip resistant silicone material, which are
attached to the jersey in a grid shape to
significantly reduce the risk of the ball
slipping through.
The advanced design combines
functional polyester with
breathable mesh inserts, while the
ergonomically shaped padding on
the elbows and shoulders are
protected by an additional
highly abrasive resistant coating,
which maximises the durability
of the jersey.
The round neck collar is made
of dual-colour ribbed material
and the jersey rounded off with
high quality logo prints on the
chest and arms.
RRP £39.99 and available
now in storm/orange
or black/cyan.
For additional information
contact uhlsport on
08448 849861 or
email [email protected].
61
Entries are now officially open for the 10th Anniversary of the Sport Industry
Awards. In ten years the awards have become the biggest prize in the business
of UK sport. Winning has built brands and careers. Now you can do the same.
Log on to www.sportindustry.biz or call 020 7240 7700 for more information.
SPORT INDUSTRY AWARDS 2011
WHERE SPORT MEETS BUSINESS
Celebrating 10 years of the best in the industry
IN SEASON RUGBY
Rugby
Gymphlex strengthens product range with the addition of GFORCE Plus
To support the phenomenal success of GFORCE, Gymphlex is delighted to
announce the creation of GFORCE Plus, a stock range of high performance
training and sportswear due to launch in early 2011.
Developed for suppliers to sell directly to their customers, the GFORCE
Plus range boasts all the key features of the GFORCE range, including
technical fabrics, contemporary designs and an attractive price point for
retailers. As well as being perfect for clubs and teams, GFORCE Plus is also
appropriate for sporting individuals as there is no minimum order.
GFORCE has proved extremely popular with retailers and end users,
and GFORCE Plus is sure to follow suit. With a stocked selection of generic
colour combinations, GFORCE Plus is available with very short lead times.
Although GFORCE Plus does not offer the extensive range of options for
bespoke personalisation of its sister brand, customers can choose to have
embroidered badges, logos or names applied onto the garment.
If you are interested in the GFORCE Plus range call 01507 523 243
or visit www.gforcesportswear.co.uk.
Rugby World Cup supporters range
Since 1904 Canterbury has been recognised as the rugby authority, making the finest performance,
training and leisurewear across the world. As the Rugby World Cup 2011 Official Sportswear
Supplier, Canterbury is proud to present its supporter range designed exclusively in New Zealand.
The spirit and heritage of Canterbury is sketched into the toughness and quality of every
product. So in keeping with its established values, the
distinctive World Cup collection incorporates
traditional jersey designs with artistic New
Zealand markings to capture the true
essence of rugby.
Renowned for producing iconic, innovative
and stylish products, Canterbury has designed a
global range of men, women and
children’s clothing that is
durable, comfortable
and will make you
feel like the
ultimate World
Cup supporter.
The range is
competitively priced, with the
adult’s Captains Tee retailing at
£14.99 (pictured in black and green) and the
Harlequin Rugby Jersey (pictured in white,
blue and green), previously photographed on
Prince William, at only £34.99.
For more information on the entire
range contact the Canterbury customer
service team on 0161 947 9944
or email [email protected].
64
SPORTS INSIGHT
BrandCo
BrandCo is an official licensee for the following properties:
G England Rugby.
G England Cricket.
G Scottish Rugby.
G RBS 6 Nations.
G Rugby World Cup 2011.
G University of Oxford.
G Fulham FC.
G Thomond Park by
Munster Rugby.
BrandCo provides a range of
apparel and accessories for all of
these iconic and instantly
recognisable licensed properties.
All ranges are 100 per cent official and carry
prominent logos, labelling and ‘Official Product’ logos, along
with distinctive ‘Official Licensed Product’ swing tickets, for
immediate recognition by the consumer at retail.
With 2011 being Rugby World Cup year, rugby will
be a high profile sport, meaning demand will be high
for all of BrandCo’s Official Licensed products.
To see all the latest ranges visit
www.brandcomanagement.co.uk.
Been let down by your kit supplier?
Samurai Sportswear, the official kit supplier to the Exeter Chiefs, can deliver kit
within two-three weeks*.
All sports teamwear purchasers know only too well it’s virtually unheard of for
manufacturers to deliver on time.
Weekly delivery from the company’s factory in China. Once a week, every week,
52 weeks of the year - that’s why Samurai is different. In 2008 96.4 per cent of
Samurai teamwear orders were delivered to customers within the agreed lead time.
In 2009 Samurai improved on this, achieving a 97.2 per cent success rate. This is fact,
not fiction or small talk, and in 2010 Samurai’s aim is to improve further still.
To obtain a copy of Samurai’s latest teamwear brochure visit www.samuraisports.com or contact your local Samurai area sales manager for more
details. Alternatively, call 01508 531010.
*Subject to surcharge.
Featured items: Samurai ICONIX shirt (Exeter Chiefs) and Samurai EXCEL jacket.
GFORCE. Not just another
stock teamwear brand
High Performance Bespoke Sportswear
With a passion for sport, GFORCE prides itself in knowing how important
it is to deliver high quality, affordable, multi-sport apparel with low
order quantities and quick turn–around times.
Up to 10,000
Colour
Combinations
T: 01507 523243
Low
Minimum
Order
Short
Lead
Time
[email protected]
A BRAND YOU CAN TRUST
www.gforcesportswear.co.uk
IN SEASON RUNNING
Running
ASICS GEL-KAYANO 17
The new version of ASICS’ flagship structured cushioning shoe features an
improved, full length version of the Guidance Line - an innovative midsole
technology from ASICS that guides the foot more efficiently from heel to
toe. A vertical flex groove separates the midsole and outsole to help guide
the runner’s centre of pressure through the most optimum path, allowing
the foot and shoe to work together to maintain the most stable and
optimal stride. Improvements in this model have also shed weight from the
shoe to make it the lightest ever GEL KAYANO.
The impressive tech package continues with rearfoot and forefoot
GEL cushioning systems with a Solyte midsole material for enhanced
durability and cushioning. It also features two layers of memory foam as
part of an improved Personal Heel Fit and Space Trustic System for
midfoot stabilisation.
ASICS: 01925 241041. Email: [email protected]. www.asics.co.uk.
Great shoes deserve great socks
If you were to add the sale of a pair of technical socks to every pair of running
shoes sold throughout the year, how much extra profit would you make?
Socks and accessories are often overlooked when footwear and apparel are
sold to customers, but these add-on sales provide a massive boost in revenue for
retailers. Many customers are unaware of the benefits technical socks provide and
so you, the retailer, can offer that extra added service element to the consumer.
HILLY provides a one-stop shop for socks and accessories, providing an
abundance of choice to maximise sales. HILLY finds that once a runner has worn
a pair of its technical socks, he/she will not return to non-technical socks again.
With this in mind, HILLY is proud to announce the start of its ‘Sock Education’
plans, which highlights the chance to add sock sales to footwear purchases - A7
shelf wobblers and 600x200mm boards are available for your store now.
If you want to receive this POS pack to promote your HILLY product in store
contact Thomas Coxon, marketing manager, at
[email protected] or call 0161 366 5020.
68
SPORTS INSIGHT
Saucony shines in all categories
Saucony products have won four different awards in four different
independent publications in the past two months.
First off, the top-selling ProGrid Omni 9 won the Runner’s World
Best Update title in its Autumn Shoe Guide. This was closely
followed by Triathlon Plus Magazine giving the ProGrid Hurricane
12 the Gold award in its top-end training shoe reviews.
Running Fitness was positively glowing about the new trail
shoe, the ProGrid Xodus 2.0, which outperformed all comers,
including those put up by off-road brands.
Finally, Athletics Weekly picked out the
ViZi-PRO Epic and Ethereal Running Jackets
as the best high visibility pieces in its winter
apparel round up.
For more details on all these products
visit the new UK website at
www.saucony.co.uk, or to place an
order call 02392 001247.
69
SAUCONY.EU/AMPPRO2
EVERYTHING ELSE IS
JUST COMPRESSION.
WE KNOW BECAUSE
WE RUN.
Wallace Spearmon
World 200m Bronze Medallist and
US Olympian wears Saucony AMPPRO2
AFTER
OXYGEN
X
LEVEL
BEFORE
OXYGEN
X
LEVEL
AMP PRO2 IMPROVES OXYGENATED BLOOD FLOW
UP TO 32% MORE THAN REGULAR COMPRESSION!
Increased O2 levels have been demonstrated to help:
. Increase strength and build endurance
. Promote healing
. Reduce recovery time
WOMEN’S SPORTS
GO GIRL
When it comes to sport, men rule. At least, that's
the way it's been up to now, but watch out chaps
because girls are on the up, reports Louise Ramsay
The popularity of women’s sport is at
an all time high. That’s according to a
recent report from the Commission on
the Future of Women’s Sport - and the
figures have been backed up by a team
of leading figures, including Baroness
Grey-Thompson DBE, Minister for
Sport Hugh Robertson and Head of
Women’s Cricket Clare Connor.
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E-TAILING
SOCIAL
NETWORKING
Dave Howell shows you how
to build an online community
Last year Dell made
over $3million in
sales exclusively via
its Twitter activity
The internet now plays a central role in
how sports equipment and apparel
manufacturers approach their
marketing activities. Looking at the
men’s clothing market, research by
Mintel has indicated that the sector has
expanded by 1.5 per cent to £9.5billion.
An increasing proportion of that spend
is on sports-related products.
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75
NEW FOR 2011, THE KEON RANGE FROM
REUSCH, AVAILABLE FROM DECEMBER
FOR FURTHER DETAILS CONTACT:
0161 439 4383 or email: [email protected]
Performance Clothing
Rugby
Athletic/School Clothing
VIGA
Athletic Clothing Co. Ltd
Tel: 01257 269611
Fax: 01257 241677
www.viga.co.uk
• WATERPROOF JACKETS •
• GILET TOP •
• LONG-SLEEVE TOPS •
• LEGGINGS & PANTS •
• CLUB TRACKSUITS •
• VESTS •
• SHORTS •
Wholesaler
Sublimated Jerseys, Protection, Teamwear & Training Equipment
Team up with FORCE XV today and become
part of our UK network of retailers
and teamwear specialists!
EPOS
[email protected]
www.forcexv.com
Wholesaler
Archery
• Huge range of Licensed Premiership Football
souvenirs available from stock.
• Best Wholesale Prices – Immediate Delivery
• Latest Products and Designs
Fitness
Trade Accounts Available Now Online - www.bbsports.co.uk
To place an order or request a catalogue:
Call 01392 354790 Fax 01392 354793
Email [email protected]
Warehouse: BB SPORTS DISTRIBUTORS,
29A Apple Lane, Trade City, Exeter, EX2 7HA
Wholesaler
Boxing / Martial Arts
Boxing & Martial Arts
The Wholesaler UK the leading online trade
directory of wholesalers and suppliers to retailers.
www.thewholesaler.co.uk
Table Tennis
Tel: 0121 711 3612 email: [email protected] www.cimac.net
Official Boxing and Martial Arts Distributor UK
Fitness Equipment
UK Table
Tennis Ltd
The Table Tennis
Specialists
Phone: 0845 2600 780
E: [email protected]
Fax: 0845 2600 790
W: www.uktabletennis.co.uk
Merchandising
OFFICIAL PREMIERSHIP FOOTBALL SOUVENIRS
Global Football Company offers by far the most comprehensive range of licensed football products available,
which this year includes a number of lines that are totally exclusive to us. From branded footballs &
playing accessories such as sweatbands, water bottles and captain’s armbands to fan products like
hats, scarves, flags, gloves, mugs, keyrings, badges, and executive gifts
such as leather wallets, pewter tankards, hip flasks and zippo lighters.
See the web site at www.globalfootballcompany.com
and contact us for full details: T: 0161 282 0770
F: 0161 282 0733 E: [email protected]
To advertise here call 01206 505 947 or Email [email protected]
Visit us online at www.sports-insight.co.uk
TAIL-ENDER
Under the counter
A sideways look at the world
of independent retailing
It was old Mr Mortiboys from the
secondhand shop (or as he now calls it,
‘Not New But New To You’) who came
up with the idea that all the shops in
our street should open for late night
Christmas shopping. I knew in my
water that no good would come of it.
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POLAR WHITE / COOLED BLUE
PROTECTIVE
TECHNOLOGY
INTRODUCING THE MAKURA MOUTHGUARD RANGE. SHOKBLOKER® OUTER AND GELFORM®
LINER COMBINED FOR ULTIMATE PROTECTION AND A COMFORTABLE FIT.
SEE THE COMPLETE LINEUP AT MAKURASPORT.COM
FOR MORE INFORMATION CALL 08718 111 400
QUOTE REF: MAK250

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