A Historical Approach to Introducing Typography: Type in the Queen

A Historical Approach to Introducing
Typography: Type in the Queen City,
Type Personality & Purposes.
Andrea M. Patawaran-Hickman
-Greek word: “Typos”
-Letterforms
-art and technique of arranging type
The anatomy
of letterforms
Serif
X-height
Serif typefaces
have feet.
fy fy
descender
ascender
San serif
The top red line: meanline
The bottom blue line: baseline
Counter.
The
enclosed
or hollow
part of the
letter.
San serif
typefaces
are “without”
1942 reprint
1880’s
1930’s
Current label
Building Contrast
The use of only one typeface ensures consistency; however, contrast draws more
attention from the eye. “Uniformity is one form of beauty; contrast is another” (277).
Type Personality
Unifying
Themes
Now let’s turn to a rhetorical analysis:
SCarowinds Brochure
Works Cited
DiYanni Robert and Pat Hoy II. Frames of Mind: A Rhetorical Reader
with Occasions for Writing. Thomas Wadsworth, 2005.
Levin, Mak. Journalism: A Handbook for Journalist. National Textbook
Company,2000.
Naismith, Jacqueline and Annette O’Sullivan. “Letter-space:
Typographic Translations of Urban Place.” IJADE 30.1, 2011.
“Points of View: Typography.” Nature Methods, Vol 8. No 4, April
2011.