a typographic comparison - Center for Undergraduate Research

A TYPOGRAPHIC COMPARISON: THE HAVANAS
UNDERGRADUATE RESEARCH PREVIOUS WORK EXAMPLES
November 2014
PUBLICATIONS
SUBTLE: A MANUAL OF TYPOGRAPHY
Project was designed for Typographic Systems at the University of Kansas, Spring 2014. The text
was compiled from the following sources: Elements of Typographic Style by Robert Bringhurst,
Getting it Right with Type: the Do’s and Don’ts of Typography by Victoria
Square, Mac is Not A Typewriter by Robin Williams. This book was created to only be used by
the designer for their reference and student design portfolio.
This was my first professionally printed hardcover book from Blurb.
LINK TO FULL BOOK: http://issuu.com/jenbeck0/docs/subtle_-_a_manual_of_typography
Front and Back Cover
Front Cover
Page Examples
Page Examples
FORGED: PUBLIC TYPOGRAPHY IN AUTOMOTIVE REPAIR
My second publishing project is a Public Typography focusing on the auto repair shop, tools, and
vintage cars/memoribilia in the automotive industry. It is currently in the final stages of publication and will be sent to the publishers on November 12th, 2014. Because the book is still in the
process of being refined, the cover and pages were not able to be presented as beautifully as Subtle. However, I wanted to provide an example of a public typography book that I have designed
to give a visual representation of the type of book I want to make for my undergraduate research
project.
Public Typography
FORGED
In Public
Typography
Front Cover
LIST OF
SERVICES
[provided by this book]
1
2
3
4
5
START THEIR ENGINES
7 – 12
An Introduction to Auto
Repair Typography
AN INDUSTRY BRAND
13 – 22
Making a Typographic Impression
FIX THEIR ENGINES
Tools of Typography in the Garage
AUTOMOTIVE GEMS
Iconic Car and Sign Typography
THE FINISH LINE
Acknowledgements, References
and Index
#–#
#–#
#–#
“THIS IS
AMERICANA.
THIS IS THE
HISTORY OF
AMERICA IN
FRONT OF
YOUR EYES.”
– Kim Eldger; KC Classic Auto, owner
// MORE THAN A JOB
Some mechanics, like Tim Copp from
KC Classic Auto, collect memoribilia
from the auto industry. This photo
is one an example of many items he
has in his personal garage.
9
Pearson Collision Repair
PEARSON COLLISION REPAIR was founded in 1981 by Mike
Pearson and his wife. The family-oriented business has been
providing collision repair for the Lawrence, Kansas community
ever since. 30 plus years, a few kids, and many repaired cars
later, the shop has truly become a place of family and pride.
Ryan Pearson, one of Mike’s sons, explains how much family is
involded in the business: “It’s my mom and dad, my aunt (dad’s
sister) and me. And actually, my brother-in-law also works here.
We pretty much only have two people that aren’t family. It’s an
interesting dynamic, certainly.”
Pearson is an auto collision repair shop, which structurally and
aesthetically restores cars after an accident. It’s very uncommon
to find a shop that does body work and mechanical repair in the
same environment. Why? “Don’t mix grease and paint,” is an
industry phrase. Aesthetic body repair involves painting the
exterior of the car, and grease doesn’t fit well into that process.
23
// OPEN JUST
“CORVETTES
HAVE ALWAYS
BEEN MY
FAVORITE, YOU
KNOW, IN TERMS
OF THEY’RE JUST
FUN CARS.
I COULDN’T
HAVE THEM
AS A KID, BUT
NOW I CAN.”
— KIM ELDRED
BECAUSE
Vantuyl doesn’t keep regular
hours anymore, but whether the
garage door is open or closed,
there’s still some form of project
happening inside.
37
Alongside the everyday tools, occasionally
the wrenches grandpa would use can be found; so old,
worn, and cobweb covered, that type becomes a subtle
ghost. Working on the best vintage cars requires the best
vintage tools, it’s only fitting that they be as
typographically iconic. Over time, some tool sets have
become high dollar collectors items, so rare, that
antiquers and collectors of auto memoribilia and signs
have to road trip thousands of miles in order to get their
Branded in
Versitility
hands on ‘em.
SNAP-ON TOOLS
MANUFACTURED AND
MARKETED TEN SOCKETS THAT
WOULD ‘SNAP ON’ TO FIVE
INTERCHANGEABLE HANDLES.
THEIR SLOGAN WAS “15 TO DO
THE JOB OF 50.”
51
// A NUTS SYSTEM
Every garage manages to
create their own system for
storing the nuts and bolts of
their operation.
53
The Ford Thunderbird
Even though Vantuyl Motors is no longer open for business,
their shop and the community they’ve built over the years still
keep the garage doors open. Many mechanics will still
continue working past retirement because they love it. It’s
more than just a job, it’s their life.
Jim Vantuyl used to own the lot across the street
75
// FORKLIFTS
Yale forklifts have been in
production since 1868! This
particular one (from the 1970s)
is still used weekly at Garber
Automotive to help move car
engines and scrap metal.