dtac, 1.48 MB, PDF
Transcription
dtac, 1.48 MB, PDF
dtac Jon Eddy Abdullah, CEO Thailand Country overview • Population: 65m - BKK & metro: 10m (15%) - Upcountry: 55m (85%) • GDP per capita: USD 5,514 • GDP growth (2013e): 4.3% Telecom market • Mobile penetration: 135% • Fixed-line Internet penetration: 10% • Traditional 3-player market 2 dtac: 2nd largest mobile operator in Thailand 3 Subscribers Revenues 27.2m USD 2.8 bn 32.5% Subscribers total revenues (2012) service revenue (Q213) 3G coverage Distribution network Market capitalisation Revenue market share 55% pop 200k USD 8.6 bn 11,000 3G sites nationwide (Q413) distribution points Thai #10 largest market cap USD 1 = THB 32.22 Internet access is the key growth driver Market service revenue Market subscribers (m) and penetration (%) 103% 112% 121% 130% 136% 10.6% 9.5% 8.8% 4.8% 31% 22% 44% 45% -0.6% 66 71 77 84 88 162 170 185 204 213 2009 2010 2011 2012 Q213 2009 2010 2011 2012 LTM Market subscribers Mobile data penetration Mobile penetration Market service revenue ex. IC Market voice vs. VAS revenue growth (%) 43.1% Market share of service revenue 41.2% 31.8% 15.4% -1.5% 2009 32.0% 32.2% 31.7% 31.1% 32.5% 2009 2010 2011 2012 Q213 16.9% 2.2% 2010 4.6% 2.6% 2011 2012 Voice YoY growth 4 YoY growth -0.2% LTM VAS YoY growth LTM = Last twelve months (Q312-Q213) VAS = Value-added services (mobile Internet, mobile messaging, and mobile content) Growing market demand - social and smartphone Thais spend ~32 hours using internet per week Growth of social network applications Smartphone penetration in Thailand (%) 27% 27% • 18m users in Thailand • Avg. 31m post/day 21% 16% • Bangkok #1 Facebook accounts worldwide 6% • 18m users in Thailand • Thailand #2 Line users in the world 2010 2011 2012 2013E Smartphones by operating system • Asia’s fastest-growing platforms for social marketing iOS • 2m users in Thailand • Avg. 5m tweet/day • Avg. 2m retweet/day Android Blackberry Windows & Others 5 Winning with “Internet for All” Internet for All • Making the Internet relevant and accessible to 50 million more Thais • Applying Internet thinking into everything we do Services • Becoming the preferred Internet Distribution company in Thailand Devices Pricing Blended ARPU Billing /Business Intelligence (BI) 18% 23% 10% Customer centricity One Digital dtac Network & technology Operational excellence / Operating models 6 2011 Data ARPU 2012 Voice ARPU LTM % data ARPU TriNet network well-positioned on widest spectrum Spectrum band Technology 2G 1800 MHz 3G 850 MHz 3G 2100 MHz 4G ? 2100 MHz 10 MHz 25 MHz 15 MHz Capex 2013-2015: THB 34 billion 7 Customer insight is a key enabler for success TriNet network ‘Go Local’ Devices and pricing Province/Amphur Market share Brand pref. Prepaid Postpaid Bite-size pricing Bundled packages BI Platform Micro-segment marketing Real-time analytics Contextual marketing Content Differentiating innovation through partnership Physical and virtual channels • Mobile and social key access points • Personalised customer service 8 Full range of 3G devices targeting all segments > USD 650 dtac TriNet phones Samsung Galaxy S4 iPhone 5 BlackBerry Q10 iPad 4 USD 300 – 650 ~USD 142 ~USD 80 Samsung Galaxy Note II Samsung Galaxy Mega 5.8 BlackBerry Z10 Nokia Lumia 820 < USD 300 ~USD 40 • High specifications at affordable prices Samsung Galaxy S3 mini 9 Samsung Galaxy Pocket Neo Nokia Lumia 520 dtac TriNet phones launched in June 2013 • Quality device with 15-month warranty • Bundling with attractive price plans USD 1 = THB 32.22 Innovative pricing drives usage and profitability Prepaid • Bite-size strategy for mass e.g. Facebook Unlimited THB 5/day • Free Facebook Messenger 90 days & free Internet with new Prepaid SIMs to encourage trial and adoption • Offer right price point after customer finds a use case 10 Postpaid • Low-end Smartphone Starter promotes trial of unlimited data • Smartphone More Choice gives flexibility to mix & match voice and unlimited data • Since May 2013, +200k customers subscribed to the More Choice packages Branded retail store Online store • Focus on “customer centricity” • Enhancing customer experience • Sale and service integration • 3.5m visits to dtac web site per month • 300 branches nationwide • Online sales growth double QoQ 11 Enhance service experiences through partnership • State-of-the-art service delivery platform 8m • Exclusive partnership with Deezer,the 1st global music streaming in Thailand and Asia • 2nd 1st operator in the world and in Asia to offer stickers on Facebook Messenger 100 Facebook on Mobile users streams per sub per month • Wizard of Apps contest for talented Thai app developers • dtac Watchever exclusively joined hands with 29 leading entertainment providers for live programs anywhere anytime • dtac store,Thailand’s first exclusive app 200 cool app ideas submitted store on Google Play Store 9m 12 fans from all social media 300k downloads per month Mobile financial service as a new innovative offering Key challenges Current situation • Limited access in rural area with 38% of low income families using formal financial services How to reach fragmented and lowincome rural areas • Informal loans dominate low income segment How to move customers from informal to formal channels • Financial institutions face limitations - Distribution How to reduce serving costs with a sustainable business model • Online world is demanding new business models Online phenomenon – Smartphone penetration, ready for digital cash Higher mobile penetration – New mass access Conduit for transactions Q314 E-wallets Q214 Open-loop money transfers Q413 OTC services Beyond Micro-loans, insurance and payment ecosystem 13 Regulatory clarity improves level playing field Expected auction in 2014 900 MHz Bandwidth (MHz) & expiry year CONCESSION REGIME • Uneven playing field • No ownership of telecom assets • Varying revenue sharing (between 20% and 30%) 17.5 MHz 2015 CONCESSION: TOT & CAT 1800 MHz 12.5 MHz 12.5 MHz 25/25 MHz 2013 2013 2018 15 MHz 10 MHz 2025 2018 850 MHz LICENCE REGIME • Regulatory clarity • Level playing field LICENCE: NBTC 2100 MHz 15 MHz 15 MHz 15 MHz 2027 2027 2027 • Ownership of telecom assets • Reduced regulatory costs (5.25%) New licence regime brings equality, accessibility, and growth to Thai society 14 Regulatory cost saving driven by customer migration • • • Target min 10 million customers on licensed network in 2013, ~60% ported from the existing base Subscriber development Regulatory costs as % to service revenue to reduce from ~32% in 2012 to ~15% by 2016 Actual regulatory cost saving subjects to various factors 2013e 2014e dtac subscribers 2015e 2016e TriNet subscribers MNP capacity 15 Ambitions • Becoming the preferred Internet company in Thailand • Revenue potential from subscriber growth and data usage • Significant cost savings from transition to licence regime • Target EBITDA margin in 2016 in line with non-concession regimes 16 THANK YOU 17