Sponsorship Opportunities

DARTMOUTH ATHLETICS
SPONSORSHIP OPPORTUNITIES
As a corporate partner of the Big Green, you are reaching some of the most
affluent, well-educated and passionate consumers in the region. A recent
fan survey conducted by the University of Massachusetts gives us a look at
who is hearing and seeing your message.
Dartmouth fans are 58% more likely (65% for alums) to feel more positive
about a sponsor knowing that they are affiliated with Dartmouth athletics.
General Fan Information (non students)
• 77% have a household income greater than $75,000/year
• 40% have at least one child living at home
• 80% are college educated
• 89% own their own home
Buying trends and technology use (in the past year)
• 92% have stayed in a hotel
• 89% eat in a restaurant at least monthly
• 79% have flown on a commercial airline
• 67% have bought or sold stocks
• 45% have remodeled their home
• 94% use the web at home
• 90% use a cell phone
FANS
Dartmouth Fans, By The Numbers
Median Household Income
Dartmouth Fan Distribution
$150000
$136,500
$125000
$100000
$75000
70%
Community
$74,600
$50000
$52,000
$25000
$0
US Average
Hanover, NH
Dartmouth Grads
Dartmouth Alumni Demographics*
• The alumni body is 70,000 and growing
• The mean annual income for Dartmouth alumni is $136,500
• The median asset value for Dartmouth alumni is $1.2 million
• Nearly half of all alumni live within a days drive to Hanover
• Nearly two-thirds of alums have visited the area in the last two years
• Half are planning a trip to Dartmouth within the next year
* Data from Alumni Magazine
Memorial Field
The home of Dartmouth Football
Capacity: 12,000
3-year avg. attendance: 5,511
VENUES
Where We Play
Thompson Arena
The home of Dartmouth Hockey
Capacity: 3,500 seats & 1,000 standing
Men’s 3-year avg. attendance: 3,437
Women’s 3-year avg. attendance: 987
Also hosts hundreds of hours of
community events
Leede Arena
The home of Dartmouth Basketball
Capacity: 2,100
Men’s 3-year avg. attendance: 959
Women’s 3-year avg. attendance: 917
Burnham Field
The home of Dartmouth Soccer
Capacity: 1,600
Men’s 3-year avg. attendance: 902
Women’s 3-year avg. attendance: 421
Scully-Fahey Field
The home of Dartmouth Lacrosse
Capacity: 1,500
Men’s 3-year avg. attendance: 652
Women’s 3-year avg. attendance: 406
• 3’ x 16’ banners located behind either end zone of Memorial Field visible
during all home football games.
FOOTBALL
Football Signage
• 2.5’ x 8’ dasher boards visible during all men’s and women’s home hockey
games. Dasher boards are sold in pairs and placed on opposite sides
of the rink.
HOCKEY
Dasher Board Signage
• 8’ x 24’ billboard signage, our largest and most impactful signage
opportunity, located in each of the four corners of Thompson Arena.
HOCKEY
Billboard Signage
HOCKEY
Other Signage
• 4’ x 6’ banners located on the West end of Thompson Arena visible during
all home men’s and women’s hockey games.
• 2’ x 3’ glass panels sold in sets of eight behind the penalty box and benches.
• 2’ x 10’ panels on the scoreboard (sold in pairs).
• All signage on the Thompson Arena Zamboni, including the hood, sides
and front of the machine.
• Exclusive sponsorship of the “Time the Zamboni” promotion during every
men’s and women’s home hockey game, including three (3) PA reads and
additional signage at the sign in location.
HOCKEY
Zamboni Sponsorship
BASKETBALL
Courtside Signage
• 3’ x 8’ rotating scorer’s table signs (located on each side of the court).
Sold in pairs and visible during all home basketball games.
• 3’ x 8’ static scorer’s table panels visible during all home basketball games.
• 4’ x 10’ signs located on the perimeter of Burnham Field for men’s and
women’s home soccer games
• 3’ x 8’ signs located on the perimeter of Scully-Fahey Field for men’s and
women’s home lacrosse games
SOCCER/LAX
Soccer and Lacrosse Sideline Signs
RADIO
Radio Advertising
• The Dartmouth Sports Network carries all Big Green football, men’s hockey,
men’s basketball and select baseball and women’s hockey games. The
Dartmouth Sports Network broadcasts live on WFRD 99.3FM and on the
internet at www.DartmouthSports.com. Approximately 80 games are aired
annually.Thirty-second spots and on-air features are available.
• DartmouthSports.com is the official website for all Dartmouth College
varsity teams. The site receives between 300,000-700,000 page views
each month, with 35,000-70,000 unique visitors per month. Advertising on
DartmouthSports.com is available on the home page as well as the sport
specific pages.
ONLINE
Web Advertising
• Game-day promotions allow you to get your product or service right in front
of Dartmouth fans. Promotions include multiple PA reads during the game,
and are a great way to increase traffic to your business.
PROMOTIONS
Game-Day Promotions
• Sponsor the annual schedule posters, pocket schedules, and magnets for
football, soccer, hockey, basketball and lacrosse that are distributed
throughout the community and at all athletic events.
DARTMOUTH BIG GREEN
2008-09 Women’s Basketball
11/15 at Hartford
11/18 ST. JOHNS
2:00PM
7:00PM
at TD Banknorth Classic
2008-09 BIG GREEN MEN’S HOCKEY
10/31atHarvard*7:00PM
7:00PM
11/02VERMONT
11/07atUnion*7:00PM
11/08atRensselaer*7:00PM
11/14ST.LAWRENCE*7:00PM
11/15CLARKSON* 7:00PM
11/21atColgate*7:00PM
11/22atCornell*7:00PM
11/28atProvidence7:00PM
11/30BOSTONCOLLEGE4:00PM
Ledyard National Bank Classic
12/28ARMY
7:00PM
12/29UMASSorBEMIDJI4/7:00PM
01/03atQuinnipiac*7:00PM
01/04atPrinceton*4:00PM
01/09YALE*
7:00PM
7:00PM
01/10BROWN*
01/17vsNewHampshire7:00PM
(VerizonWirelessArena,Manchester,NH)
01/21atHolyCross7:00PM
01/25HARVARD* 4:00PM
01/30RENSSELAER* 7:00PM
7:00PM
01/31UNION*
02/06atBrown*7:00PM
02/07atYale*7:00PM
02/13CORNELL*
7:00PM
7:00PM
02/14COLGATE*
02/20atClarkson*7:00PM
02/21atSt.Lawrence*7:00PM
02/27PRINCETON* 7:00PM
02/28QUINNIPIAC* 7:00PM
11/22 Michigan State
1:00PM
11/23 Quinnipiac or Vermont
TBD
11/28 at Delaware
7:00PM
12/03 at Temple
5:30PM
12/13 STONY BROOK
2:00PM
12/16 at SMU
8:00PM
12/18 at Arkansas
7:00PM
Blue Sky Classic at Dartmouth
12/29 BOSTON COLLEGE
7:00PM
5/7:00PM
12/30 FAIRFIELD or WAGNER
01/04 HOLY CROSS
2:00PM
01/10 at Harvard*
2:00PM
* Ivy League
-
01/13
01/24
01/30
01/31
02/06
02/07
02/13
02/14
02/20
02/21
02/27
02/28
03/06
03/07
03/10
at New Hampshire
at Bryant
at Princeton*
at Penn*
at Brown*
at Yale*
COLUMBIA*
CORNELL*
PENN*
PRINCETON*
at Cornell*
at Columbia*
YALE*
BROWN*
HARVARD*
Home Games in CAPS
7:00PM
1:00PM
7:00PM
7:00PM
7:00PM
6:00PM
7:00PM
7:00PM
7:00PM
7:00PM
7:00PM
7:00PM
7:00PM
7:00PM
7:00PM
Listen Live to Women’s Basketball Games on the Dartmouth Sports Network
WUVR 1490AM or www.DartmouthSportsRadio.net
Women’s Basketball cont.
01/29
CORNELL*
7:00PM
01/30
COLUMBIA*
7:00PM
02/05atPenn*
7:00PM
02/06atPrinceton*6:00PM
02/12
BROWN*
7:00PM
02/13
YALE*
7:00PM
02/19atColumbia*7:00PM
02/20atCornell*
7:00PM
02/26atYale*
7:00PM
02/27atBrown*
7:00PM
03/05
PRINCETON*
7:00PM
03/06
PENN*
7:00PM
03/09atHarvard*
7:00PM
For Tickets and Information
Call 603.646.2466
DartmouthSports.com
LISTEN LIVE
to Big Green Basketball
on the Dartmouth Sports Network
DartmouthSportsNetwork.com
Women’s Basketball on
WUVR AM 1490
* Ivy League Opponents
White River Toyota Athletics Shuttle
White River Toyota and Dartmouth Athletics
have teamed up to offer free shuttle service to
and from all home men’s & women’s
basketball games.
Women’s Hockey cont.
01/15COLGATE*
7:00PM
01/16CORNELL*
4:00PM
01/22RENSSELAER* 7:00PM
01/23UNION*
4:00PM
01/27BOSTON*
7:00PM
01/29HARVARD*
3:30PM
02/05YALE*
7:00PM
02/06BROWN*
4:00PM
02/12atUnion*
7:00PM
02/13atRensselaer*4:00PM
02/19atClarkson*
7:00PM
02/20atSt.Lawrence*4:00PM
* ECAC Hockey Opponents
HomeGamesinCAPS
For Tickets and Information
Call 603.646.2466
DartmouthSports.com
Hanover 643-2245 • Lebanon 448-0208
LISTEN LIVE
Dartmouth Sports Network
99 Rock WFRD 99.3FM
www.DartmouthSportsNetwork.com
White River Toyota Athletics Shuttle
White River Toyota, Advance Transit, and
Dartmouth Athletics have teamed up to offer
free shuttle service to and from all home
men’s hockey games.
For Tickets & Information
Call: 603-646-2466
DartmouthSports.com
PRINT
Print Sponsorships
FAN CLUB
Youth Fan Club Sponsorship
The Big Green Youth Fan Club provides children in the Upper Valley with
unparalleled access to Big Green athletics. With over 100 members, the
Big Green Youth Fan Club offers your business many sponsorship opportunities.
Sponsors of the Big Green Youth Fan Club receive:
• Logo recognition in registration brochures
• Logo recognition on membership cards, certificates, T-shirt
and monthly newsletters
• Name recognition in all PA scripts at Fan Club games
• Provide fan club members with discounts and coupons
FAMILIES
Family Fun Packs
Be the sponsor of the Family Fun Packs which allow families to enjoy the
game at a discounted price. Family Fun Packs include two adult game tickets,
two youth game tickets, four hot dogs and four sodas. As the sponsor of
Family Fun Packs, you will receive:
• Name and logo recognition on all Family Fun Pack Cards
• Recognition in all ticket brochures
• Name recognition in various radio and print advertisements
promoting the fun packs throughout the year
2009
DARTMOUTH FOOTBALL
2009
DARTMOUTH FOOTBALL
Family Fun Pack
Family Fun Pack
Presented By:
Presented By:
Present this voucher at any Dartmouth Dining concessions stand at Memorial
Stadium during the 2009 football season. Valid for 4 hotdogs and 4 small sodas.
No refunds or exchanges. All food must be picked up at the same time.
Present this voucher at any Dartmouth Dining concessions stand at Memorial
Stadium during the 2009 football season. Valid for 4 hotdogs and 4 small sodas.
No refunds or exchanges. All food must be picked up at the same time.
Access: Game Admission, Press Box, Sideline & Press Conference
Access: Game Admission, Press Box, Sideline & Press Conference
2009
DARTMOUTH FOOTBALL
2009
DARTMOUTH FOOTBALL
Family Fun Pack
Family Fun Pack
Presented By:
Presented By:
Dartmouth Athletic Marketing
6083 Alumni Gym • Hanover, NH 03755
603-646-9061 • DartmouthSports.com