fvw Workshop Athens 4 May 2012
Transcription
fvw Workshop Athens 4 May 2012
Aktiengesellschaft fvw Workshop Athens 4 May 2012 Günter Ihlau Member of the Board DRV ( German Travel Association) Director International Relations TUI AG Tourism has seen a tremendous change in recent years Tourism 1950 Tourism 2011 ~25 million international travellers ~900 million international travellers Mainly domestic holidays Global travel TUI AG | Athens May 2012 | Page 2 Fundamental changes in customer behaviour Consumer trends European demography 2000-2011 1 Flexibility & Choice Children Polarisation Young & Fun (15-24) Value for money Family (25-44) 4 Differentiation & Specialisation (G)oldies (45-64) +14% 5 Environmental awareness Seniors (65+) +14% (0-14) -8% 2 3 +1% -9% TUI AG | Athens May 2012 | Page 3 Impact of demographics Holiday type Growth potential Cruise Ocean, river Well-being & Health Life experience Round trip, soft adventure, activities, city trips Residential Long-term stay, holiday home service apartments Sun & Beach TUI AG | Athens May 2012 | Page 4 Competitive environment: Online distribution Development of European online tourism - in € bn - Online pattern +15% +18% +22% +27% +37% +47% 83,5 72,3 Direct access to suppliers New entrants 61,3 Web 2.0 50,1 - Buy 39,3 - Learn +54% 28,6 +65% - Experience 19,5 12,7 7,7 2002 2003 2004 2005 2006 2007 2008 2009 2010 TUI AG | Athens May 2012 | Page 5 Competitive environment: Challenges for the destination New destinations – New concepts – New capacities Hotels Residential Cruise TUI AG | Athens May 2012 | Page 6 Destinations with ambitious growth plans National guest development scenarios Dubai 2005 6.2 m 2011 10 m Turkey 2005 21.1 m 2011 28 m Egypt 2005 8.6 m 2014 14 m Greece 2005 14.8 m Source: FVW, National Tourist Offices own statements, Euromonitor 2011 13.5 m TUI AG | Rhodes April 2011 | Page 7 Greece and TUI belong together TUI Hotels TUI Airlines > 2 million guests 5 European airlines Flights from D, UK, NL, B, S 21 Greek destinations Greece, TUI’s 3rd largest destination country TUI Group No. 1 tour operator for Greece 8 hotel brands 48 hotels ~25,000 beds (including Pura Vida and Sensimar) TUI AG | Athens May 2012 | Page 8 Optimal coverage of target group needs & wants One Location – Four Conceptions 1 Wellness Luxury Hotel Wellness, entertainment, families 1 Classical Boutique Hotel Tranquility, service, spoiling 1 All Inclusive Resort Value for money, kids care, entertainment 1 Club-Hotel Sports, entertainment, socialising TUI AG | Athens May 2012 | Seite 9 Greece with an outstanding tourism image Market study “European Travel Attitudes” – Most attractive destinations worldwide 10% Greece 1st 20% 30% 40% 50% 60% 67% 28 destinations: % of respondents who find the destination “very attractive“ or “attractive“ Source: TUI “European Brand and Strategy Survey 2006” TUI AG | Athens May 2012 | Page 10 Further growth potential through performance features Destination image study – Image profile Greece 70% Sights 80% 90% ... positive or very positive evaluation Basis of success Landscape Hospitality Food Security Value for money Entertainment Accommodation Performance features Service Source: TUI survey „Destination Images“ TUI AG | Athens May 2012 | Page 11 Type of holiday Greece City 2% Other 13% Round trips 14% Sun & Beach 71% Source: European Travel Monitor TUI AG | Athens May 2012 | Page 12 Greeks major chances are offside the low cost carrier routes 2001 Source: hlx Development Low Cost Carrier Connections TUI AG | Athens May 2012 | Seite 13 Growing competition among destinations Core Mediterranean Destinations: Guests Needed vs. Guests Projected Tourists in Thsd. 85.000 80.000 17 Mio. 75.000 +5,0% p.a. to reach occupancy rate of 2001 70.000 Supply* 65.000 60.000 +3% p.a. Demand** 55.000 +4% p.a. 50.000 2001a 2002a 2003a 2004 2005 2006 2007 2010 * Pax needed to fill total expected bed capacity at 2001 occupancy rates ** Own growth rate estimates based on WTO and ETM figures Sources: Official sources, mainly Ministries of Tourism etc.; Press articles; Incoming Agencies Estimates TUI AG | Athens May 2012 | Page 14 Differentiation is key TUI AG | Rhodes April 2011 | Page 15 Thank you for your attention! TUI AG | Athens May 2012 | Page 16