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Aktiengesellschaft Aktiengesellschaft New Consumer Patterns and their Impact on Government Tourism Policies Günter Ihlau Athens, October 2008 Tourism has seen a tremendous change in recent years Tourism 1950 Aktiengesellschaft Tourism 2008 ~25 million international travellers ~850 million international travellers Mainly domestic holidays Global travel TUI AG | SETE | Athens October 2008 | Page 2 Customer requirements and markets are fundamentally changing Aktiengesellschaft Expected development of travel market* - in million holidays Two main drivers 450 400 Package 350 ~ 35% 300 DIY 45% 250 ~ 30% 200 6% Modular Change in customer behaviour Competitive environment 150 100 49% ~ 35% Non organised 50 0 1970 1980 1990 * Source: based on European Travel Monitor und WTO. 2000 2010e TUI AG | SETE | Athens October 2008 | Page 3 Fundamental changes in customer behaviour Consumer trends 1 Aktiengesellschaft European demography 2000-2010 Flexibility & Choice Children Polarisation Young&Fun (15-24) Value for money Family (25-44) 4 Differentiation & Specialisation (G)oldies (45-64) +14% 5 Environmental awareness Seniors (65+) +14% 2 3 (0-14) -8% +1% -9% TUI AG | SETE | Athens October 2008 | Page 4 Impact of demographics Holiday type Aktiengesellschaft Growth potential Cruise Ocean, river Well-being & Health Life experience Round trip, soft adventure, activities, city trips Residential Long-term stay, holiday home service apartments Sun & Beach TUI AG | SETE | Athens October 2008 | Page 5 Competitive environment: Online distribution Aktiengesellschaft Development of European online tourism - in € bn - Online pattern +15% +18% +22% +27% +37% +47% 83,5 72,3 Direct access to suppliers New entrants 61,3 Web 2.0 50,1 - Buy 39,3 - Learn +54% 28,6 +65% - Experience 19,5 12,7 7,7 2002 2003 2004 2005 2006 2007e 2008e 2009e 2010e TUI AG | SETE | Athens October 2008 | Page 6 Competitive environment: LCCs enter leisure destination routes 2% 9% Mixed Mixed e.g. BCN, VIE 8% Aktiengesellschaft 12% 33% Leisure 40% 42% e.g. FUE, IBZ 55% 68% 58% 74% 69% 27% Business e.g. BRU, WAW 65% 49% Source: OAG airline database, company information 37% 15% 30% 33% 21% 17% 5% 24% 7% TUI AG | SETE | Athens October 2008 | Page 7 Competitive environment: Challenges for the destination Aktiengesellschaft New destinations – New concepts – New capacities Hotels Residential Cruise TUI AG | SETE | Athens October 2008 | Page 8 Destinations with ambitious growth plans Aktiengesellschaft National guest development scenarios Dubai 2005 6.2 m 2010 15 m CAGR 19.3% Turkey 2005 21.1 m 2010 40 m CAGR 13.7% Egypt 2005 8.6 m 2014 14 m CAGR 5.6% Greece 2005 14.8 m Source: FVW, National Tourist Offices own statements, Euromonitor 2012 20 m CAGR 4.4% TUI AG | SETE | Athens October 2008 | Page 9 Greece and TUI belong together Aktiengesellschaft TUI Hotels TUI Airlines > 1.7 million guests fly.com TUIfly Thomsonfly Jetairfly TUIfly Nordic Arkefly 5 European airlines 6 hotel brands Flights from D, UK, NL, B, S 34 hotels 21 Greek destinations ~20,000 beds Greece, TUI’s 2nd largest destination country TUI Group No. 1 tour operator for Greece TUI AG | SETE | Athens October 2008 | Page 10 Greece with an outstandig tourism image Aktiengesellschaft Market study “European Travel Attitudes” – Most attractive destinations worldwide 10% Greece 1st 20% 30% 40% 50% 60% 67% 28 destinations: % of respondents who find the destination “very attractive“ or “attractive“ Source: TUI “European Brand and Strategy Survey 2006” TUI AG | SETE | Athens October 2008 | Page 11 Further growth potential through performance features Aktiengesellschaft Destination image study – Image profile Greece 70% Sights 80% 90% ... positive or very positive evaluation Basis of success Landscape Hospitality Food Security Value for money Entertainment Accommodation Performance features Service Source: TUI survey „Destination Images 2003“ TUI AG | SETE | Athens October 2008 | Page 12 “Choose Me!“ Tough contest among destinations Source: based on Strategic Destination Assessment (pax needed) and air holidays market forecast (pax projected) Aktiengesellschaft TUI AG | SETE | Athens October 2008 | Page 13 Investment in a promising future Aktiengesellschaft Implementation of quality standards for Airports Medical care Environment and sustainability Training of service personnel TUI AG | SETE | Athens October 2008 | Page 14 Aktiengesellschaft Thank you for your attention! TUI AG | SETE | Athens October 2008 | Page 15
