amber lounge monaco 2016 post-event report

AMBER LOUNGE MONACO 2016
POST-EVENT REPORT
EVENT SUMMARY
 Amber Lounge Monaco took place on 27th to 29th May 2016 over the F1 weekend
 Exclusive live performances by Jasmine Thompson, Parson James & Nico and Vinz
 3,000 guests attended over the three nights of the GP weekend composed of
Monaco based and international affluent individuals, top corporate management,
wealthy entrepreneurs, Ultra HNW and HNW individuals as well as F1 team
management and sponsors
 17 Formula 1 drivers, including Nico Rosberg, Daniel Ricciardo, Kimi Räikkönen and
Fernando Alonso to name a few
 Akon, H.R.H. Duchess of Castro, Liam Cunningham, Jazmin Grace Grimaldi, JC
Chasez, Nico & Vinz and numerous other international and local celebrities
AMBER LOUNGE FASHION
The 10th anniversary Amber Lounge Charity Fashion Show included its one-of-a-kind, F1
driver fashion show featuring 9 drivers; Daniel Ricciardo, Jolyon Palmer, Marcus Ericsson
amongst others; Osman creations alongside international music acts and dance
performers. This year the Amber Lounge Charity event benefited the Amber Foundation,
a Charity spearheaded by Eddie Jordan.
LIVE PERFORMANCES: JASMINE THOMPSON, PARSON JAMES
AND NICO & VINZ
• Parson James opened the Fashion Show and performed in the club on Friday night
• Jasmine Thompson closed the Fashion show and sang live at Amber Lounge on
Friday and Saturday
• Nico and Vinz closed celebrations on Sunday at the F1 drivers’ after party.
CELEBRITIES AND F1 DRIVERS AT AMBER LOUNGE MONACO 2016
Celebrity/Royalty/Drivers Guestlist:
Akon
Brittany Ward
Camilla de Bourbon des Deux-Siciles
Caroline Carter
David Coulthard & Karen Minier
Eddie Irvine
Eddie Jordan
Elin Nordgren
Eric Boullier & Samantha Gibbins
Gennady Golovkin
Gene Haas
Günther Steiner Haas
Harry Roselmack
Hofit Golan
Jazmine Grace Grimaldi
JC Chacez
Lady Victoria Hervey
Liam Cunningham
Michael Carrick
Nico & Vinz
Osman
Pedro & Maria De La Rosa
Roberto Merhi
Spencer Matthews
Victoria Bonya
Victoria Silvstedt
F1 Drivers Guestlist:
Nico Rosberg
Daniel Ricciardo
Kimi Räikkönen
Fernando Alonso
Jenson Button
Valtteri Bottas
Sergio Pérez
Carlos Sainz
Niko Hulkenberg
Esteban Gutierrez
Jolyon Palmer
Pascal Wehrlein
Rio Haryanto
Felipe Nasr
Marcus Ericsson
Esteban Ocon
Marc Gené
Pierre Gasly
Carmen Jorda
SOME OF THE F1 DRIVERS AT AMBER LOUNGE
MONACO 2016
Nico Rosberg
Daniel Ricciardo
Jenson Button
Felipe Nasr
Sergio Perez
Valtteri Bottas
Nico Hülkenberg
Marcus Ericsson
Jolyon Palmer
Pascal Wehrlein
Esteban Ocon
Carlos Sainz
PORSCHE display on Amber Lounge chill out terrace
KORMARAN luxury watercraft display at Amber Lounge front
entrance
ROBUSTO HOUSE cigar humidor display and point of sale on
Amber Lounge chill out terrace
PADRE AZUL exclusive pouring rights & product placement
HYPE Energy Official Energy drink at Amber Lounge Monaco
HYPE Energy Official Energy drink at Amber Lounge Monaco
FJORD France Amber Lounge guest tender transportation
EXAMPLES OF SPONSOR BENEFITS AND ACTIVATION
Examples of Brand activations – we’re open to discuss other creative ideas!
1.On event
•Logo on Front entrance “Red Carpet” Media Photo Wall
•Logo and specific screen content inclusion on all video mapped walls
•Dual branded bars
• Showcases
2.Collaterals
•A specific Branded E-letter
•Logo inclusion on:
• E-Letter (digital distribution to Amber Lounge database)
•Printed Flyers
•Amber lounge Official Drinks menu
3.Media & PR
•Brand Announcement on Amber Lounge Website News Section
•Logo on Amber Lounge website with Hotlink
•Inclusion on Social Media Platforms
•Inclusion in Media Coverage
•Press Releases (logo inclusions & mentions)
EXAMPLES OF AMBER LOUNGE MEDIA COVERAGE:
Approximately 300 International media attended the Amber Lounge Fashion
Show including sports, luxury and fashion publications, sixteen TV crews as
well as other influential media across the most key European and overseas
markets.
EXAMPLES OF MEDIA COVERAGE:
EXAMPLES OF AMBER LOUNGE MEDIA BROADCASTS:
Some examples of media highlights;
• Amber Lounge Fashion Show broadcast on Canal+ F1 reaching over 10 million
viewers in Francophone countries
• Live broadcast of approx. 25 mins on Sky Sports News HQ; 2 million viewers in UK
• Canal F1 Latin America, live broadcast with 500,000 viewership
We look forward collaborating with you 2017!