B rand manual

Znak
forma podstawowa4
budowa i proporcje5
pole ochronne6
kolorystyka7
warianty monochromatyczne8
tła znaku9
niedozwolone stosowanie znaku 11
Druki firmowe
bilet wizytowy imienny14
papier firmowy15
stopka mailowa16
Znak forma podstawowa
Forma podstawowa znaku składa się
z nazwy/zapisu FiORE w/g powyższego wzoru.
Podstawowa forma najczęściej występuje na białym tle.
4
Znak budowa i proporcje
Powyższy rysunek w żadnym wypadku nie może być podstawą do
odtwarzania logo. Logo może być reprodukowane jedynie na podstawie
elektronicznego zapisu wektorowego lub dobrej jakościowo mapy bitowej.
5
Znak pole ochronne
Pole ochronne definiuje obszar wokół znaku, w którym nie może
pojawić się żadna obca forma zarówno graficzna, jak i tekstowa.
Do wyznaczenia pola ochronnego użyto modułu konstrukcyjnego
wielkości litery „O” z zapisu w znaku.
6
Znak kolorystyka
C0M0Y0K100 | R34G34B34 | Pantone Black
C11M95Y71K33 | R158G48B57 | Pantone 1807 C
C0M100Y69K0 | R208G16B58 | Pantone 199C
C0M32Y100K0 | R234G171B0 | Pantone 124 C
C0M72Y100K0 | R255G82B6 | Pantone Black 166 C
C0M100Y2K0 | R207G0B114 | Pantone 226 C
C86M8Y0K0 | R0G161B222 | Pantone 299 C
C100M4Y56K8 | R0G135B124 | Pantone 3282 C
Kolory znaku powinny być jak najbardziej zbliżone do kolorów
| R142G37B141
| Pantonereprodukcji.
512 C
określonych w C58M99Y0K0
CMYK, niezależnie
od techniki
7
Znak warianty monochromatyczne
C0M0Y0K60 | R135G135B135 | Pantone Black 60%
Znak w wersji monochromatycznej może być stosowany
w sytuacjach, kiedy z przyczyn technicznych nie można użyć
znaku podstawowego.
8
Znak tła znaku
Na jednolitych tłach (białe i czarne) można umieścić
logotyp wg powyżeszego wzoru.
9
Znak tła znaku
Na wielobarwnych tłach (fotografiach) można umieścić
logotyp wg powyżeszego wzoru.
10
Znak niedozwolone stosowanie znaku
11
Znak niedozwolone stosowanie znaku na tłach
Należy unikać bezpośredniego umieszczania logotypu na tle
fotografii, której kolor lub nasycenie osłabia czytelność logotypu.
12
Druki firmowe bilet wizytowy imienny
0,5 O
< Lakier UV
1O
0,5 O
1O
Adam Kowalski-Nowakowski
Manager
< Founders Grotesk Semibold
< Founders Grotesk Regular
Fiore Sp. Jawna
Ul. Kopernika 53a
90-553 Łódź
M: +48 123 456 789
E: [email protected]
W: www.fiore.pl
7pt / 9pt
C0 M0 Y0 K100
Wymiar biletu wizytowego jest wielkością stałą. Bilet wizytowy jest
elementem dwustronnym. Informacje tekstowe umiejscowione są
według przedstawionych zasad.
Format: 85 x 58 mm
14
Druki firmowe papier firmowy
1O
1O
21/12/2014, Warszawa
21/12/2014, Warszawa
Lorem Ipsum,
Lorem Ipsum,
Arial>
11pt / 19pt
C0 M0 Y0 K100
Simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer
Simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard
took a galley of type and scrambled it to make a type specimen book. It has
dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
survived not only five centuries, but also the leap into electronic typesetting,
type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting,
remaining essentially unchanged. It was popularised in the 1960s with the release
remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containof Letraset sheets containing Lorem Ipsum passages, and more recently with
ing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker includdesktop publishing software like Aldus PageMaker including versions of Lorem
ing versions of Lorem Ipsum.
Ipsum.
Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page
Why do we use it? It is a long established fact that a reader will be distracted by the
when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of
readable content of a page when looking at its layout. The point of using Lorem
letters, as opposed to using 'Conten Lorem Ipsum has been the industry's standard dummy text ever since the
Ipsum is that it has a more-or-less normal distribution of letters, as opposed to
1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has
using 'Conten Lorem Ipsum has been the industry's standard dummy text ever
survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
since the 1500s, when an unknown printer took a galley of type and scrambled it to
It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and
make a type specimen book. It has survived not only five centuries, but also the
more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
leap into electronic typesetting, remaining essentially unchanged. It was popularLorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer
ised in the 1960s with the release of Letraset sheets containing Lorem Ipsum
took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,
passages, and more recently with desktop publishing software like Aldus Pagebut also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s
Maker including versions of Lorem Ipsum. Lorem Ipsum has been the industry's
with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop
standard dummy text ever since the 1500s, when an unknown printer took a galley
publishing software like Aldus PageMaker including versions of Lorem Ipsum.t here, content here', making it
of type and scrambled it to make a type specimen book. It has survived not only
look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum
five centuries, but also the leap into electronic typesetting, remaining essentially
as their
default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy.
Fiore
Sp. Jawna
Ul. Kopernika 53a
unchanged. It was popularised in the 1960s with the release of Letraset sheets h
Various
versions
have
evolved
over the years, sometimes by accident, sometimes on purpose (injected
90-553 Łódź
for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions
humour
and
the
like).
Magazyn
have evolved over the years, sometimes by accident, sometimes on purpose
T: 42 635 10 78
F: 42 637 13 47
Simply dummy text
Founders Grotesk Semibold >
Founders Grotesk Regular >
8pt / 10pt
Dział sprzedaży
T: 42 637 75 60
F: 42 637 13 47
E: [email protected]
EnergiaOK Sp. z o.o.
Sekretariat
Ul. 17 Stycznia 48
T: 42 636 96 88
02-146 Warszawa
F: 42 636 96 88
NIP: 522 301 72 99
E: [email protected]
(injected humour and the like).
Simply dummy text
T: +48 22 572 55 84
F: +48 22 659 27 77
E: [email protected]
W: www.energiaok.pl
C0 M0 Y0 K100
1O
Wymiar papieru firmowego jest wielkością stałą. Papier firmowy jest
elementem jednostronnym. Informacje tekstowe umiejscowione są
według przedstawionych zasad.
Format: 210 x 297 mm
15
Druki firmowe stopka mailowa
Adam Kowalski-Nowakowski
Manager
1,5 O
0,5 O
Arial Regular >
Arial Bold >
12pt / 15pt
C0 M0 Y0 K100
Fiore Sp. Jawna
Ul. Kopernika 53a
90-553 Łódź
M: +48 123 456 789
E: [email protected]
W: www.fiore.pl
16