Click here to our Sponsorship Proposal

DON'T JUST RIDE.
RIDE FOR A CAUSE!
Join the fight against cancer and celebrate survivorship.
We have developed an EPIC biking experience to support anyone
who has been touched by cancer. Through the support of friends
like you, this annual event will become the premier biking event
in Memphis.
On October 11th, 2014, the inaugural Bluff City Blues 100 - Ride
to Fight On benefiting West Cancer Center will hit the streets. This
signature event has routes for cyclists of all skill levels – novice to
elite – and distances of 20, 40, 62, 100, and 124 miles. The ride will
commence at FedExForum and travel a well-marked course up the
banks of the Mighty Mississippi River and north through the rolling
hills of Shelby Forest State Park. This community-wide celebration
is open to patients, survivors, friends, families, and of course,
biking enthusiasts.
Cancer affects
1 in 3 people.
It does not fight
goal of the Ride to Fight On is not only to show support for
fair, and the battle The
anyone who has been touched by cancer, but also to raise funds
for West Cancer Center. After the ride, a bike expo will be underis certainly far
way where riders, fundraisers and Fighter’s will be able to shop for
the latest in cycling equipment and gear. Join us for food, drinks,
from pleasant.
and entertainment at our official after party at FedExForum. For
Join us as we take a those Fighters who want to continue the celebration, join us that
for fun, prizes, and event awards at our Fighters’ party (details
stand, and together, night
to come)!
“Fight On” to find
a cure.
WILL YOU RIDE WITH US?
Every mile matters.
At West Cancer Center, we believe that the best defense against
cancer is a healthy mind that is supported and educated by our
many resources, a strong body that is equipped with the most
accurate and targeted treatments the nation can offer, and
a courageous spirit that is fed and encouraged by our associates
daily. We want to be prepared to help our patients win their fight.
WHAT IS “FIGHT ON”?
Courage. Hope. Love.
“Fight On” is a tribute to patients, and
their families and doctors, who are
fighting cancer.
For 35 years, The West Clinic has been
the region’s premiere provider and
trusted voice of cancer care. To up
the ante against cancer, The West Clinic joined forces with
Methodist Healthcare, and The University of Tennessee
Health Science Center in 2012 to form West Cancer Center.
This partnership takes advantage of the strengths and
cultures of all three partners by ultimately providing a fully
integrated cancer program which will deliver
personalized and comprehensive cancer treatment to each
patient throughout their continuum of care. Now for the first
time ever in the city of Memphis, cancer patients will have
the benefits of a comprehensive cancer facility without
having to leave the comforts of home.
Our ultimate goal is to provide
World-Class Cancer Care in
Memphis, Tennessee.
RESEARCH.
EDUCATION.
CARE.
West Cancer Center’s goal is to make
a significant impact in the Fight On
against cancer in the Memphis community
and beyond. Through the partnership with
Methodist Healthcare & The University of
Tennessee Health Science Center we
have already developed a cancer
navigator team, enhanced and expanded
our genetic counseling capabilities,
recruited specialized oncologists,
expanded our clinical research program,
and much more. We will continue to
search for new treatments and cures,
spread awareness and education
throughout the community, and provide
the highest quality of care to anyone
afflicted with this powerful disease.
With your help, the funds raised in the
2014 Ride to Fight On will support
Research and Innovation at West Cancer
Center in areas such as:
• Translational Genomics – Research
and development of new ways to provide
individualized cancer treatment
• Hematology & Immunotherapy –
Developing ways to harness the patient’s
own immune system to help fight cancer
by targeting specific cells
• Women’s Cancer – Treatment of all
cancer types in women
• Community Outcomes – Research to
better understand disparities in treatment
and outcomes for our under-served
communities, a particular regional
challenge
PARTNERING WITH THE MEMPHIS
HIGHTAILERS BICYCLE CLUB AND
THEIR BLUFF CITY BLUES 100 RIDE
Over 50 years of promoting cycling for all ages and all cycling skill levels.
West Cancer Center has partnered with the Memphis Hightailers
Bicycle Club to merge their largest event of the year, the Bluff City
Blues 100 (“BCB 100”) with our 2013 Inaugural Cancer Ride. The
Bluff City Blues 100 has been around for 17 years and boasted
more than 600 riders in 2013.
Together our rides will form one of the largest cycling events in
Memphis, with over 1,000 riders expected.
BLUFF CITY BLUES 100 - FIGHT ON
TRAINING
Did you ride today?
Over the past four years, the Memphis Hightailers Bicycle Club
has trained over 300 cyclists of varying backgrounds and abilities,
including many who are new to the sport to ride the full 100 miles.
Once again this year, the training team will provide a supportive
group environment in which cyclist of varying experience will train
for a Century Ride (100 miles), with the finale taking place on
October 11, 2014 at the BCB 100 - Ride to Fight On.
We will build up the miles, provide SAG support, training advice,
seminars and provide the comradery needed to succeed in this
“Bucket List” item.
MEMPHIS
HIGHTAILERS
BICYCLE CLUB
Dedicated to promoting cycling in the
Memphis and Mid-South community.
Founded in 1962, the Memphis
Hightailers Bicycle Club
(“MHBC”) is a volunteer,
non-profit club with over 1200
members. MHBC organizes
weekly bicycle rides and social
events for all levels and
abilities. Rides are held every
weekend throughout the year.
During the summer months,
regular rides meet on Tuesday
and Thursday evenings and
on the weekends.
SPONSORSHIP
OPPORTUNITIES
The BCB 100 – Ride to Fight On provides the opportunity to engage employees, their families, and the local community to join in the fight against
cancer.
We offer a variety of sponsorship packages that can be tailored to suit your requirements and budget.
With your commitment to become a part of our team you will receive the following:
DIAMOND – PRESENTING SPONSOR - $50,000
A fully customizable package to suit your needs
• Listed and announced as the “Presenting Sponsor” of the overall event
PLATINUM – MAJOR FUNDING SPONSOR - $25,000
A customized package to fit your needs that includes, but is not limited to the following:
• Top billing logo placement on www.ridetofighton.com with link to sponsor’s website
• Top billing logo on advertising and marketing materials such as: brochures, advertisements, posters,
banners and other marketing collateral
• Sponsor mentioned in all press releases and when appropriate, mentioned in social, radio and TV
advertisements
• Prominent Logo on jersey/T-shirt/or goodie bag
• Invitation for eight to the VVIP Sponsors/Fighter’s Party on 10/10/14
• VIP Table at FedExForum plaza for Opening Ceremonies & Post Party on event day
• 20 Rider Registrations for any distance- including personalized web pages for cyclist to fundraise and
earn points redeemable for merchandise at our bike expo on event day
• 20 Invitations to the closing ceremony at FedExForum on 10/11/14
• Opportunity to offer 2500+ promotional items in Cyclists Registration SWAG bags
GOLD – RIDE ROUTE SPONSOR - $15,000
• Listed and announced as the official Sponsor of one of the 5 ride routes. Routes include 20 miles
40 miles, 62 miles (SOLD), 100 miles (SOLD), and 124 miles
• Sponsors choice on how to announce/name sponsorship of their individual ride
• Sponsors can announce the start of their own route if they so choose
• Opportunity to provide 3 Fun motivational distance markers - Banner/Yard Sign with your logo
• Prominent logo placement on www.ridetofighton.com with link to sponsor’s website
• Prominent Logo on advertising and marketing materials such as: brochures, advertisements, posters,
banners and other marketing collateral
• Sponsor mentioned in all press releases and when appropriate, mentioned in social, radio and TV
advertisements rotated between Gold and Silver Sponsorhips
• Company Logo on jersey/T-shirt/or goodie bag
• Invitation for six to the VVIP Sponsors/Fighter’s Party on 10/10/14
• VIP Table at FedExForum plaza for Opening Ceremonies & Post Party on event day
• 15 Rider Registrations for any distance- including personalized web pages for cyclist to fundraise and
earn points redeemable for merchandise at our bike expo on event day
• 15 Invitations to the closing ceremony at FedExForum on 10/11/14
• Opportunity to offer 2500+ promotional items in Cyclists Registration SWAG bags
SILVER– INDIVIDUAL EVENT SPONSOR - $5,000 - $10,000
Officially sponsor an individual event in collaboration with the ride. Choices include the following:
Closing Ceremonies - $10,000
• Closing ceremonies include hosting the food, beverage, and entertainment for riders/volunteers/virtual
riders immediately following the event.
• Riders will visit the FedExForum plaza where they will receive complimentary F&B
Bike Expo - $10,000
• Local bikes shops will be setting up pop-up shops at FedExForum. Fundraisers will receive Fighter
points that can be redeemed for merchandise on event day. Sponsorship of the expo will help cover
fundraising incentive expenses
• Sponsor will be advertised as the official “shopping” destination for riders and fundraisers
continued on next page
SILVER– INDIVIDUAL EVENT SPONSOR - $5,000 - $10,000 continued
VVIP Fighters’ Party - $7,500 - SOLD
• The Fighters’ Party will take place the night before the ride. Our highest level sponsors, fundraisers, and
media partners will be invited to celebrate together with food, drinks, and entertainment
Opening Ceremony - $5,000
• Opening ceremony includes: event registration, music, food, drinks, entertainment, and opening
announcements
• Opportunity to speak at the opening ceremonies
Hosting Hotel - $5,000 - SOLD
• Listed and announced as the official hosting hotel sponsor on www.ridetofighton.com
• Our hotel sponsor will have their own page on the event website, offering riders discounted room rates at
their hotel
Awards Ceremony - $5,000 - SOLD
• Awards ceremony will take place at our official “After Party” on the evening of 10/11/14 Ceremony
includes: Trophies, Medals, Certificates, etc
• Sponsor will have the opportunity to help present awards to riders & teams
SAG Stops – $5,000 - 5 Individual Stops
• The event will have 5 total SAG stops. Each SAG stop is a resting/replenishment station along the route.
SAG sponsors to provide food and drinks for riders.
• Have fun with the SAG stops! Bring as many family and friends as possible. Dress up and compete with
other SAG stops to see who has the most creative theme, best food, and most energy. This is a great
opportunity to engage your organization to have a great time supporting cancer.
Training Team - $5,000 – SOLD
• Official sponsor of the BCB100 Training Team. The training team is made up of approximately 175
Memphis Hightailer members who train from April-October to ride the BCB100 – 100 Mile Century
• All sponsors at this level will also receive:
• Company logo/link listed on the sponsor page of the event website www.ridetofighton.com
• Logo/name listed on select advertising and marketing materials such as: brochures, advertisements,
posters, banners and other marketing collateral
• Team Recognition – Make your own team & ask your team to wear your company t-shirts or jerseys on
event day
• Invitations to attend the VVIP Sponsor/Fighters’ Party on 10/10/14
Rider Registrations – (Complementary registrations are dependent upon sponsorship level) Including
invitations to the closing ceremony at FedExForum on 10/11/14
BRONZE SPONSOR – SPONSOR YOUR EMPLOYEES - $2,500
• Company name listed on the sponsor page of event website www.ridetofighton.com
• Advertising opportunity – Make your own team & ask your team to wear your company t-shirts or jerseys
on event day
• 5 Biker Registrations – Including invitations to the closing ceremony at FedExForum on 10/11/14
SUPPORTING – SPONSOR YOUR EMPLOYEES - $1,500
• Company name listed on the sponsor page of event website www.ridetofighton.com
• Advertising opportunity – Make your own team & ask your team to wear your company t-shirts or jerseys
on event day
• 3 Biker Registrations – Including invitations to the closing ceremony at FedExForum on 10/11/14.