Dirt Bike presentation

Dirt Bikes USA
Patrick LeClair, Alison Lauer, Drew Nelson,
Daniel Fendlason
Goals and Culture
Goals
 Improvement on Dirt
Bikes, and services
Culture
 Attention to detail, and
quality
 Sale dirt bikes in the
U.S.A.
 Continual learning and
innovation
 Increase international
sales
 Friendly, family
atmosphere
Organizational Chart
CEO and COO
Production
Parts
Shipping
&
Receiving
Manufacturing
Administration
Service
Sales & Marketing
Design &
Engineering
Sales Model
 Products sold through authorized vendors
 Dirt Bikes can only be purchased at vendor
 Parts and paraphernalia sold direct from web site
Sales By Model
4500
4000
3500
Units sold
3000
2500
Enduro 250
Enduro 550
2000
Moto 300
Moto 450
1500
1000
500
0
1999
2000
2001
Year
2002
2003
Products
Enduro 250
Enduro 550
Moto 300
Moto 450
Domestic vs. International Sales
$8,254
$9,000
$8,000
$7,000
$6,000
Amount in $5,000
Dollars $4,000
$3,000
$2,000
$1,000
$0
$8,889
$8,530
$6,843
$5,723
$528
1999
2000
$640
2001
Year
$911
2002
$889
2003
$762
Domestic
International
International Markets
Japan
Europe
Australia
Increasing International Sales
 Attending foreign races
 Sponsoring foreign riders
 Local vendors
 Web site in local language
 Price in local currency
Activities
 Attend major races
 Sponsor professional
and amateur racers
 Sponsor races
Competitors
Competitor Products
BMW
R1200 GS adventure
price: $16,350
F 650 GS
Price: $7,100
Yamaha
WR 450 F
Price: $7,199
PW 50
Price: $1,099
Honda
XR 650 R
Price: $6,349
CR 50 F
Price: $1,349
Competition Strategy
 Value web
 Focused differentiation
 Product differentiation
Optimal Technology
 Extranet
 Authorized vendors able to make orders for
customized dirt bike for customer
E-Commerce
 Able to communicate directly with customer
 Should only sale parts, and paraphernalia
 Should only advertise Bikes
 Web site
Web Site
Advantages
 Broadens awareness
Features
 Show local vendors
 Easily accessible
 Price quotes
 Educates consumer
 Web site should
Web Site Privacy Policy
 Dirt Bikes USA should use the Realty Tracker security service
provided by Truste.org
 It will provide information for Dirt Bikes USA to use in tracking
the visitors on the site.
 Ads and Products will be logged by popularity.
 Cookies should be enabled to allow for faster load times on the
website.
 Dirt Bikes USA will choose to provide the customers with the
right to opt-out of all company marketing when the purchase
services from Dirt Bikes USA.
Desktop Software Assets
Price
Capabilities
Microsoft Office Sun StarOffice 8
2003
$399.99
$69.95
word processing, word processing,
spreadsheet,
spreadsheet,
presentation,
presentation,
drawing,
drawing, and
database, email,
database
security
Total Cost of Ownership
 Dirt Bikes USA would choose to use Microsoft Office
2003 Professional over Sun StarOffice.
 The TCO of having Microsoft Office 2003 at Dirt Bikes
USA will be as follows:
Cost of Software: $399.99
Installed Cost per User: $100.00 (4 Users)
Training Cost per User: $400.00 (4 Users)
Annual Tech Support: $119.99
Downtime: $59.99
Total Cost of Ownership: $1079.97
Telecommunication Technology
Goals
Options
 Reduce Costs
 Skype VOIP
 Allow access from remote
locations
 Avaya Telephony
 GizmoProject
 Reduce use of cell and
company phones
Skype: Voice Over Internet Protocol
 Uses the internet to
connect with outside
phone lines
 One-time cost for phone
number
 Includes voicemail,
conference calls, and
connection from any
computer with internet
access.
Avaya Telephony Technology
 Makes phone calls as
easy as chatting or
IM’ing
 Allows maps of caller
locations, file sharing,
phone directory, and
recording options
Company Benefits
 Customer service, purchasing and support is
quickened
 Contact from different locations
 Transfer information faster and easier than faxing
or emailing
Pricing
Skype
Gizmo Project
 $29.99/year for basic phone line
 Free download, voicemail, and
conference calling
 International incoming calls
$39.99/year
 Member to member calls, texts,
video conferencing is free
 Purchase and download right
over internet
 Calling traditional phone lines
based on local rates of 1.9
cents/minute
 Free to talk to Gozmo, Yahoo!,
Google or Windows Live
Members
Internet Tools Matrix
Internet Tool
Department
Advantage
E-mail
ALL
Sharing documents, basic communication
Usenet Newsgroups
Production
Marketing
LISTSERVs
Management
Online discussions reducing communication
time
Group E-mails can be sent to all employees, or
departments
Instant Messaging
ALL
Live chatting among employees makes
problems and questions instantaneous
Telnet
ALL
Accessing files from outside computers allows
employees to be in contact and up to date from
anywhere
FTP
Management
Sales
Sharing files from different computers is faster
and easier
VPN
Management
Departments or individuals can share
Sales Production
information, designs, schedules, employees
Human
records or marketing strategies across a secure
Resources
connection
Internet Tools: Effect on Business
Operations
 Human Resources can benefit from Virtual Private
Networks by allowing employees to view their own
paychecks and benefits packages
 Sales can be increased by using Web pages to advertise to
widespread markets
 Production may use intranet technology and use online
chatting, Usenet groups or even LISTSERV’s to help
increase communication
Business Process Integration
 Chapter overview of Applications and Business
Process Integration
 Supply Chain Management systems
 Customer Relationship Management systems
Dirt Bike Alternative Fuel Tank Vendors
 https://www.bikebandit.com. –sells a variety of
dirt bike parts for every dirt bike manufacturer
make and model
 http://www.jcwhitney.com –automotive parts,
accessories as well as motorcycle part and
accessories, (which includes dirt bikes)
Dirt Bike Supply Chain
Management Software
 High Jump Supply Chain Advantage Suiteadaptable supply chain execution solutions
software
 Microsoft Dynamics AX 4.0- Small Business
supply management software with integration for
optimal support-demand-driven operations
Dimensions of Knowledge
 Knowledge- Concepts, experience, and insight that provide
a framework for creating, evaluating, and using information
 Wisdom- The collective and individual experience of
applying knowledge to the solution of problems
 Tacit Knowledge-Expertise and experience that has not
been formally documented
 Explicit Knowledge- Knowledge that has been formally
documented
Benefits of Knowledge Management
 Enables organizational
learning
 Increase the ability of
the organization to
learn from its
environment
 Enables incorporation
of new knowledge into
the business process
Three Knowledge Management
Systems
 Enterprise Knowledge Management Systemsgeneral efforts to collect, store, and disseminate
knowledge
 Knowledge Work Systems- specialized
workstations for engineers to discover new
knowledge
 Intelligent Techniques- tools for discovering and
applying knowledge
Major Types of
Knowledge
Management
Systems
Enterprise
Knowledge
Management
Systems
Knowledge Work
Systems
Intelligent
Techniques
Management Analysis