Media Information 2014 - Sicht

Media Information 2014
No. 12, valid from 01/01/2014
is:
analys
Reader age15
from p
m
o
chutz.c
onnens
icht-s
www.s
Table of contents
TRADE JOURNAL
1
Title portrait
P
Price list
F
Formats and technical specifications
T
Schedule of dates and topics
2
Circulation and distribution analysis
3-E Recipient structure analysis
Reader analysis
Special publication design+building
page
page
page
page
page
page
page
page
WEBSITE
1 Portrait
page20
3
4 f.
6 f.
8 f.
12
13 f.
15 f.
19
The media brand
2
1
Trade journal
Title protrait
1 Title:
'sicht+sonnenschutz'
2 Brief outline:'sicht+sonnenschutz' is the trade journal for all processors,
traders and manufacturers of interior and exterior sun protection
and doorway installations. In particular, the range includes roller,
folding and sliding shutters, venetian blinds, light directing
blinds, awnings, plisse blinds and panel tracks. In addition there
are features such as drive, control and remote technology, insect
protection, photovoltaic, sun protection glass and optimised
energetic roller shutter casings, which provide added value for
the customer but need to be explained. 'sicht+sonnenschutz' is
considered a trade publication of the processing trade through
to assembly but also as an information medium for affiliated
occupational groups such as (specialist) planners, architects and
technical experts. This journal portrays industry events and
outlines current developments from manufacturers and in
particular technical innovations. 'sicht+sonnenschutz' uses all
types of articles a modern trade journal has to offer and
provides orientation and user value as an opinion platform.
'sicht+sonnenschutz' reports from the industry for the industry,
raises topics and questions and discusses current developments
in its role as the trade journal for the core targets groups of
roller shutter and sun protection mechatronic technicians,
interiors decorators and craftsmen.
3 Target group:see recipient structure analysis page 13
4 Frequency of publication:monthly (dual issue no. 7-8/July-August and
11-12/November-December) in the middle of the month
5 Issue format:
DIN A4
6 Year:
12th year 2014
7 Purchase price:Annual subscription national
Annual subscription abroad
Retail price 8 Organ: –
9 Membership/
Participation: IVW
€ 99.00 (incl. VAT and postage)
€111.00 (incl. VAT and postage)
€ 11.50 (incl. VAT and postage)
10 Publishing house:Holzmann Medien GmbH & Co. KG
P.O. Box 13 42, 86816 Bad Wörishofen, Germany
Gewerbestraße 2, 86825 Bad Wörishofen, Germany
Telephone +49 8247 354-01
Fax +49 8247 354-170
www.holzmann-medien.de
www.sicht-sonnenschutz.com
[email protected]
11 Publisher: Alexander Holzmann
12 Advertisements:Thomas Pohl (in charge)
Telephone +49 8247 354-185
[email protected]
Julia Florstedt
Telephone +49 8247 354-232
[email protected]
13 Editorial department: Reinhold Kober (in charge)
Telephone +49 8247 354-231
[email protected]
Dominik Schubert
Telephone +49 8247 354-230
[email protected]
Matthias Heiler
Telephone +49 163 6371233
[email protected]
14 Circulation analysis 2012 = 10 issues
Overall size:
670 pages
=
100.0 %
Editorial section
Advertisement section
thereof: employment and classified advertisements
publisher advertisements
bound inserts
loose inserts
505 pages 165 pages 1 page 20 pages 6 pages 6 items
=
=
=
=
=
75.4 %
24.6 %
0.6 %
12.1 %
3.6 %
15 Content analysis of the editorial section:not ascertained
3
P
Trade journal
Price list no. 12, valid from 01/01/2014
1 Advertisement prices and formats (All prices specified are subject to the statutory VAT.)
Format
Print space formats width x height in mm
Basic prices b/w
Prices 2-coloured
2/1 page
Prices 3-coloured
Prices 4-coloured
380 x 245
€ 4,150.–
€ 5,050.–
€ 5,950.–
€ 6,850.–
1/1 page
172 x 245
€ 2,165.–
€ 2,665.–
€ 3,165.–
€ 3,665.–
2/3 page
172 x 164 or 113 x 245
€ 1,340.–
€ 1,690.–
€ 2,040.–
€ 2,390.–
1/2 page
172 x 127 or
83 x 245
€ 1,100.–
€ 1,350.–
€ 1,600.–
€ 1,850.–
1/3 page
172 x 88 or
54 x 245
€
735.–
€
905.–
€ 1,075.–
€ 1,245.–
1/4 page
172 x 66 or
83 x 127 or 39 x 245
€
555.–
€
685.–
€
815.–
€
945.–
1/8 page
172 x 33 or
83 x 66 or 39 x 127
€
285.–
€
350.–
€
415.–
€
480.–
Title page + 1/3 page 210 x 174 (+ 3 mm trimming on the left, right and at the bottom)
4c horizontal as a
210 x 108 (+ 3 mm trimming on the left, right and at the bottom)
title page statement
€ 4,000.–
2nd cover page
210 x 297 (plus trimming, see page 6)
€ 3,880.–
4nd cover page
210 x 297 (plus trimming, see page 6)
€ 3,880.–
Text advertisements:
millimetre price 1 column (54 mm wide)
Business directory advertisements:40 x 40 mm, 4-coloured (period 1 year = 10 issues)
40 x 80 mm, 4-coloured (period 1 year = 10 issues)
Classified advertisements:
Job offers/other classified advertisements (publication in print + online)
2 -column (83 mm wide, at least 20 mm high)
4 -column (172 mm wide, at least 20 mm high)
Jobs wanted
2 -column (83 mm wide, at least 20 mm high)
4 -column (172 mm wide, at least 20 mm high)
Box number:
€
2.95
€ 625.00
€ 1,150.00
€
€
3.00
6.00
€
€
€
2.00
4.00
10.00
Your classified advertisement is also published
on www.sicht-sonnenschutz.de.
Bleed formats and graphic illustration see page 6
4
Trade journal
Price list no. 12, valid from 01/01/2014
2 Surcharges:
PlacementBinding placement regulations:
respectively 10 % of basic price
Colour Per standard colour (DIN ISO 12647-2) see price list.
Special colours, which cannot be obtained from
DIN ISO 12647-2: 40 % of basic price
 Format
Advertisements across the gutter: 10 % of basic price
3 Discounts: for purchase within one year of insertion
(starting from the appearance of the first advertisement)
frequency discount
volume discount
for 3 ads 5 %
1 page
5%
for 6 ads
10 %
3 pages
10 %
for 8 ads
15 %
6 pages
15 %
for 10 ads
20 %
10 pages
20 %
o discount on placement surcharges, loose inserts, postcards,
N
glued inserts and technical supplementary costs, business directory
entries, job and classified advertisements.
4 Categories:See price list page 4
5 Special types of
advertising:
Bound inserts
2 page (1 sheet)
4 pages (2 sheets)
6 pages (3 sheets)
8 pages (4 sheets)
Uncut format
Trim size
Required batch
(discount: 1 sheet = 1/1 advertisement page)
P
Inserts
loose, max. size 205 mm x 294 mm
Price per 1,000 items
Weight
Price ‰
up to 30 g
up to 40 g
up to 50 g
each additional 10 g
€ 180.–
€ 205.–
€ 230.–
€ 10.–
Required batch: 10,100 copies
Glued inserts
Price per 1,000 items
Advertising material
Price ‰
Postcards
glued inserts up to 25 g
€ 205.–
€ 255.–
Required batch: 10,100 copies
6 Contact:Thomas Pohl (in charge)
Telephone +49 8247 354-185
€ 2,185.–
€ 3,070.–
€ 3,685.–
€ 4,305.–
216 x 306 mm
210 x 297 mm
10,100 copies
Julia Florstedt
Telephone +49 8247 354-232
7 Payment
terms and
bank details:Within 14 days of date of invoice without deduction;
2 % discount for advance payments
VAT ID No. DE 129 204 092
Sparkasse Memmingen, account 101 709, sort code 731 500 00
IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM
BAWAG P.S.K. Vienna, account 1 337 198, sort code 60 000
IBAN: AT27 6000 0000 0133 7198, BIC: OPSKATWW
for payments in CHF:
Postfinance Zurich, account 80-54743-1
IBAN: CH55 0900 0000 8005 4743 1, BIC: POFICHBEXXX
5
Trade journal
Formats and technical specifications
Advertisement formats
Within type area
With bleed
1/4
corner
section
w 83 mm
h127 mm
1/8 vertical
w 39 mm
h 127 mm
F
1/8 vertical
w 60 mm
h 148 mm
1/4
corner
section
w104 mm
h148 mm
1/8 page
1/8 p. horizontal
Width
83 mm Width 172 mm
Height 66 mm Height 33 mm
1/4 p. vertical
1/4 p. horizontal
Width
39 mm Width 172 mm
Height 245 mm Height 66 mm
1/8 page
1/8 p. horizontal
Width 104 mm Width 210 mm
Height 86 mm Height 53 mm
1/4 p. vertical
1/4 p. horizontal
Width
60 mm Width 210 mm
Height 297 mm Height 86 mm
1/3 p. horizontal 1/3 p. vertical
Width 172 mm Width
54 mm
Height 88 mm Height 245 mm
1/2 p. horizontal 1/2 p. vertical
Width 172 mm Width
83 mm
Height 127 mm Height 245 mm
1/3 p. horizontal 1/3 p. vertical
Width 210 mm Width
74 mm
Height 108 mm Height 297 mm
1/2 p. horizontal 1/2 p. vertical
Width 210 mm Widht 104 mm
Height 148 mm Height 297 mm
2/1 pages accross the gutter
within type area
each 255 mm high, 194 mm wide
+ 3 mm trimming (gutter bleed) across
the gutter
2/3 p. horizontal 2/3 p. vertical
Width 172 mm Width 113 mm
Height 164 mm Height 245 mm
1/1 page
within type area
Width 179 mm
Height 270 mm
1/1 page
with bleed
Width 210 mm
Height 297 mm
2/3 p. horizontal 2/3 p. vertical
Width 210 mm Width 134 mm
Height 185 mm Height 297 mm
2/1 p. across the gutter with bleed
each 306 mm high, 216 mm wide
+ 3 mm trimming (gutter bleed)
across the gutter
Bleed advertisement formats: 6 mm additional trimming at the head, 3 mm on the left, right and bottom respectively. Special formats on request. Allow for overlapping for advertisements across the gutter.
6
Trade journal
Formats and technical specifications
1 Magazine format:210 mm wide x 297 mm high, DIN A4
uncut: 216 mm wide x 306 mm high
respectively 3 mm edge and foot trimming
respectively 6 mm head trimming
 Print space:
172 mm wide x 245 mm high
4 columns each 39 mm wide
3 columns each 54 mm wide
2 Print and
binding process:sheet offset, paper inner section: 100 g/m², image print,
cover: 200 g/m² image print, adhesive binding, DIN ISO
12647-2, colour sequence black/cyan/magenta/yellow.
Please send us your documents for printing in digital form.
3 Data transmission: Please enquire by telephone for user name and password for FTP
access. Data storage medium: CD-ROM, DVD
4 Data formats:high resolution, printable PDF file,
press proof or proof (colour consistent)
File resolution: 300 dpi (CMYK)
5 Colours:Printing inks (CMYK) according to ISO Coated v2 (ECI) Special
colours are available according to agreement.
6 Proof:Caution regarding colour advertisements: No consistent colour
reproduction can be guaranteed without supplying of a proof
with media wedge (colour bar).
F
7 Data archiving:Printing material/media is not stored by the publisher for more
than one year after the last placement.
8 Warranty:Complaints cannot be accepted for incompletely or inaccurately
provided data/printing material.
9 Contact:Placement of orders in advance to
Holzmann Medien GmbH & Co. KG
Advertisement department sicht+sonnenschutz
Gewerbestraße 2
86825 Bad Wörishofen, Germany
Telephone +49 8247 354-185
Fax +49 8247 354-4185
 Delivery address
for loose inserts and
bound inserts:Industrie-Buchbinderei Kassel
Reference siso no. .../2014
c/o Mr. Timo Träbing
Falderbaumstraße 9C
34123 Kassel-Waldau, Germany
Please send three preliminary binding samples to the aforementioned publisher address,
for the attention of Ms. Julia Florstedt.
7
Trade journal
Schedule of dates and topics
Issue
1
January
Dates
DP: 03/01/2014
AD: 06/12/2013
ED: 29/11/2013
Main topics
Textile sun protection
The 'heimtextil' in Frankfurt is the mecca for
stylists of the own four walls. An overview of the
spring design trends ensures a successful start
to your visit to the trade fair on the Main. There is
more to it than just functionality.
Topics of main focus
T
Trade Fairs/Exhibitions
Category innovations:
Plisses, interior sun protection
systems, pleaded blinds/shades,
tools for interior decorators
heimtextil
Frankfurt am Main, 08 to 11/01/2014
Trade fair issue:
heimtextil
CASA (TexBo)
A-Salzburg, 22 to 25/01/2014
Perimeter Protection
Nuremberg, 14 to 16/01/2014
KLIMAHOUSE
I-Bozen, 23 to 26/01/2014
2
February
3
March
DP: 14/02/2014
AD: 24/01/2014
ED: 17/01/2014
DP: 19/03/2014
AD: 28/02/2014
ED: 21/02/2014
A triumph for slats: the roller shutter
The dinosaur among this industry’s specific
products seems unimpressed with the short-lived
sun protection trends for windows. At the same
time, the development of a solution with easy
handling and convincing safety benefits is
extremely fast.
Category innovations:
Roller shutter casings,
conservatory sun protection,
vertical blinds technology
Awnings I - the fabrics
Enduringly attractive with vibrant colours and
excellent resilience. 'sicht+sonnenschutz'
analyses the current range market offer with
independent textile specialists and presents the
finest fabrics of the summer.
Category innovations:
Insect protection, shutters,
pleated blinds/shades, privacy
shields, technical textiles
bauen+wohnen
A-Salzburg, 06 to 09/02/2014
BAUEN&ENERGIE
A-Vienna, 13 to 16/02/2014
Trade fair reviews:
heimtextil
CEB CLEAN ENERGY BUILDING
Stuttgart, 06 to 08/03/2014
IHM
Munich, 12 to 18/03/2014
R+T Asia
CN-Shanghai, 25 to 27/03/2014
fensterbau/frontale +
HOLZ-HANDWERK
Nuremberg, 26 to 29/03/2014
8
4
April
DP: 17/04/2014
AD: 28/03/2014
ED: 21/03/2014
Doorway technology reloaded
The requirements of modern doorway
installations are multi-faceted from easy opening
and closing via insulation values to top design
and the right closing force. We show how
professional businesses can meet these
challenges.
Category innovations:
Building control systems,
Markisolettes, natural lighting
technology, drive, control and
remote systems
5
May
DP: 16/05/2014
AD: 25/04/2014
ED: 17/04/2014
Awnings II - the technology
Articulated arm, cassette & co. 'sicht+sonnenschutz' highlights the world of
shade providers and presents facade integrated
solutions as well as extremely quiet all-rounders
or artistic geniuses. The range is indeed
fantastic.
Category innovations:
Panel curtains, roller shutters,
sun tents
DP: 13/06/2014
AD: 02/05/2014
Special publication for architects
For more information see
page 19
Display at glasstec 2014
as well as BAU and R+T 2015 and
fensterbau/frontale 2016
DP: 20/06/2014
AD: 30/05/2014
ED: 23/05/2014
Folded up
Folding and sliding shutters are high quality
products, which fulfill functional requirements as
well as aesthetic demands. Examples of
applications show how to wonderfully convert the
face of a building.
Category innovations:
Smart metering, house
automation, exterior sun
protection, blinds
Intersolar
Munich, 04 to 06/06/2014
design building
6
June
Light+Building
Frankfurt am Main,
30/03 to 04/04/2014
Market report:
Sunshades, awnings, terrace
roofs
9
Trade journal
Schedule of dates and topics
Issue
Dates
Main topics
Topics of main focus
7/8
DP: 18/07/2014
AD: 27/06/2014
ED: 20/06/2014
Drive, control and remote technology
Less is more. While the call for a comprehensive
user solution for the most various functions is
clearly perceptible, the end user longs for easy
handling. We investigate whether that is possible.
Category innovations:
Insect protection, awnings,
machinery for the production of
roller shutters
9
DP: 19/09/2014
AD: 29/08/2014
ED: 22/08/2014
Feeling at ease with sun protection
Controllable lamella systems, intelligent sun
protection systems for the space between the
panes, pleated blinds and light domes 'sicht+sonnenschutz' presents successful
concepts in natural lighting technology.
Category innovations:
Doorways, drive, control and
remote technology, folding and
sliding shutters
Saving energy with sun protection
The ground-breaking plisse developments have
led to the tradition of “fine interior, effective
exterior” no longer applying. We show combined
models with concrete advantages for air
conditioning, heating and electricity cost
calculations.
Category innovations:
Panel curtains, foils,
roof window shades
July/August
September
10
October
DP: 17/10/2014
AD: 26/09/2014
ED: 19/09/2014
T
Trade fairs/Exhibitions
R+T Russia
RUS-Moscow, September 2014
COMFORTEX
Leipzig, 06 to 08/09/2014
KLIMAENERGY
I-Bolzano, September 2014
10
11/12
DP: 21/11/2014
AD: 30/10/2014
ED: 23/10/2014
Architecture and sun protection
'sicht+sonnenschutz' asks professional planners
about the architectural potential of modern sun
protection installations and publishes the finest
examples of successful facade integration.
Category innovations:
Facade solutions, vertical blinds
systems, photovoltaic/solar
EQUIP’BAIE
F-Paris, 18 to 21/11/2014
1
DP: 09/01/2015
AD: 05/12/2014
ED: 28/11/2014
Design solutions for interior decorators
Material haptics, high quality design and
uncompromising blackouts: We provide an
overview of the whole range from elegant
aesthetic styles to clearly defined functionalities.
Category innovations:
Textile sun protection, roller
shutter casings, tools for interior
decorators
heimtextil
Frankfurt am Main, 14 to 17/01/2015
November/
December
January 2015
* DP = Date of publication
AD = Advertising deadline/accompanying documents deadline
ED = Editorial deadline
BAU
Munich, 19 to 24/01/2015
Trade fair issue:
heimtextil, BAU
The editorial department reserves the right to make changes regarding the topics.
Main regular editorial topics:
News, sun protection technology, textile sun protection, natural lighting technology, exterior and interior sun protection, awning technology, roller shutters, drive, control and
remote technology, folding and sliding shutters, insect protection, doorways/doorway technology, functional glass, energy efficient construction, products and books.
Service formats: Spezial, Blitzinterview, Schwerpunkt Meinung, Praxistipp, Karriere im Handwerk, Der Gestaltungstipp, sicht+sonnenschutz diskutiert, Schadensfall,
Mein Lieblingswerkzeug.
11
2
Trade journal
Circulation and distribution analysis
1 Circulation monitoring:
3.1 Distribution according to the Nielsen regions/Federal states:
Nielsen region I
2 Circulation analysis:Copies per issue as an annual average
(July 1, 2012 to June 30, 2013)
1.99 %
1.36 %
7.59 %
0.63 %
188
129
718
60
North Rhine-Westphalia
14.98 %
1,416
Hesse
Rhineland-Palatinate
Saarland
11.07 %
3.58 %
0.85 %
1,047
338
80
Baden-Wuerttemberg
17.54 %
1,658
Bavaria
23.52 %
2,223
Berlin
2.15 %
203
Brandenburg
Mecklenburg-West Pomerania
Saxony-Anhalt
1.91 %
1.25 %
3.53 %
181
118
334
Saxony
Thuringia
4.90 %
3.15 %
463
298
100.00 %
9,454
10,000
of which abroad
Schleswig-Holstein
Hamburg
Lower Saxony
Bremen
Total circulation:
9,825
371
Nielsen region II
Paid circulation:
311
68
Print run
Copies subscribed:
305
thereof
Other sales:
Single-copy sale:
Free copies
0
0
Nielsen region IIIb
6
0
2
9,514
303
Nielsen region V
19
1
Nielsen region VI
thereof
Remaining, file and archived
copies:
66
0 Mitgliederstücke
0 Mehrfachstücke
Nielsen region IIIa
148 laid out
2 display locations
175
Nielsen region IV
Nielsen region VII
Total circulation national
3 Geographical distribution analysis:
Distribution abroad:
Proportion of the
total circulation
Economic region
%
Copies
National
96.22
9,454
Abroad
3.78
371
100.00
9,825
Total circulation
Europe
German-speaking countries
thereof Austria
thereof Switzerland
thereof Liechtenstein
EU countries (without Germany/Austria)
EU countries (others)
Rest of Scandinavia
Middle and Eastern European countries
Non-european countries
Total circulation abroad
97.74 %
68.57 %
34.79 %
33.24 %
0.54 %
363
254
129
123
2
19.97 %
6.42 %
0.27 %
2.51 %
74
24
1
10
2.26 %
8
100.00 %
371
12
Trade journal
Analysis of recipient structure
3-E
1.1 Branches of trade/industrial sectors/types of companies:
WZ 2008 Code
Recipient groups
(according to classification of industrial sectors 2008)
Proportion of the total circulation
%
43336
251/25621
Processors
Roller shutters and
sun protection mechatronic technicians
Interior decoration
Metal construction/doorway construction
4613/4673/46733/46734/
46735/4674
Commercial trade
Structural elements/building materials/hardware trade/
window construction
43298
711/7111/71113/71122
43999
35
10/11/13-15/17/20/22-32
41-43
85/91010/94
Construction (planning)
Architecture and planning offices
Lighting and facade planers
Building and energy consultants
Producing industry
other civil engineering, structural engineering and finishing
trades (interdisciplinary)
Other recipient groups
Education and teaching/special interest groups/libraries
and archives
Subscribers (without sector definition)
Total circulation
in total
National
copies
Copies
Abroad
copies
22.11 %
23.29 %
22.78 %
2,172
2,288
2,239
2,010
2,288
2,223
162
0
16
9.16 %
900
900
0
11.65 %
3.81 %
1.43 %
1.52 %
2.79 %
1,145
374
140
149
274
1,100
366
140
131
183
45
8
0
18
91
0.16 %
16
16
0
1.30 %
128
97
31
100.00 %
9,825
9,454
371
1.2 Size of the business entity: not ascertained
2.2 Socio-demographics: not ascertained
2.1 Job characteristics: not ascertained
2.3 Decision areas or purchasing intentions: not ascertained
13
Brief summary of the data collection method used for the recipient structure analysis
(AMF - Advertisements-Marketing Trade Journals - procedure 3-E)
1. Survey methods
Recipient structure analysis by the evaluation of data - total collection
3.7 Durchführung der Untersuchung: Publishing house
Brief summary of the data collection method used for the recipient structure analysis
(AMF - Advertisements-Marketing Trade Journals - procedure 2)
1. Survey methods
Distribution analysis by the evaluation of data - total collection
2.2 Total number of recipients in the file: 35,246
2.3 Total number of alternating recipients: 31,516 (change after every third issue)
3. Description of the survey:
3.1 Population (proportion analysed):
population thereof not ascertained - single-copy sales - advertising copies - supplied by the bookselling trade The survey represents
of the population (total circulation)
3.5 Definition des Lesers: does not apply
3.6 Zeitraum der Untersuchung: August 2013
2. Description of the recipient group at the time of data collection:
2.1 Q
uality of the file:
The addresses of all recipients are stored in the recipient file. The file can be sorted by the postal
code or by national recipients and recipients abroad based on the available postal information. The
file also contains: industry classification, company size class, position and function.
2.4 Structure of the recipient group of a current
average issue according to the type of distribution:
- paid circulation
thereof: copies subscribed 305
single-copy sales other sales
6
- free copies thereof: regular free copies 3,455
variable free copies 5,922
advertising copies 137
total circulation - thereof national 9,454
- thereof abroad
371
3.4 Zielperson der Untersuchung: does not apply
311
2. Description of the recipient group at the time of data collection:
2.1 Quality of the file:
The addresses of all recipients are stored in the recipient file. Based on the postal information
available, the files can be sorted by postal code or by national recipients or recipients abroad.
2.2 Total number of recipients in the file: 35,246
9,514
9,825
9,825
150
137
13
100.00 %
1.53 %
9,675
98.47 %
3.2 Date of the file evaluation: 07/08/2013
3.3 D
escription of the database
The following were used to allocate class sizes for industry and trade
to the recipient addresses:
- qualification of addresses by the publisher
- address and telephone books, written information sent to the publisher,
trade fair catalogues, Internet research
utilisation of industry characteristics 35,038 cases = 99.4 %
no information in the file
208 cases = 0.6 %
35,246 cases = 100.0 %
utilisation of trade class size
10,257 cases = 29.1 %
no information in the file 24,989 cases = 70.9 %
35,246 cases = 100.0 %
utilisation of position and function
1,654 cases = 4.7 %
no information in the file 33,592 cases = 95.3 %
35,246 cases = 100.0 %
2.3 Total number of alternating recipients: 31,516 (change after every third issue)
2.4 Structure of the recipient group of a current
average issue according to the type of distribution:
- paid circulation
thereof: copies subscribed 305
single-copy sales other sales
6
- free copies thereof: regular free copies 3,455
variable free copies 5,922
advertising copies 137
total circulation - thereof national 9,454
- thereof abroad
371
3. Description of the survey:
3.1 Population (proportion analysed):
population thereof not ascertained - single-copy sales - advertising copies - supplied by bookselling trade The survey represents
of the population (total circulation)
311
9,514
9,825
9,825
150
137
13
100.00 %
1.53 %
9,675
98.47 %
3.2 Date of the file evaluation: 07/08/2013
3.3 Description of the database:
The evaluation is based on the basic overall file. The proportions determined for the distribution
regions were projected for the actual distribution on an annual average in accordance with AMF no. 17.
3.4 Target person of the survey: does not apply
3.5 Definition of the reader: does not apply
3.6 Period of the survey: August 2013
3.7 Implementation of the survey: Publishing house
This survey meets the requirements of the ZAW framework for advertising media analysis in the
current version regarding structure, implementation and reporting.
14
Reader analysis
High degree of affinities
On average, readers have been reading sicht+sonnenschutz for 4 years.
The readers of sicht+sonnenschutz peruse the journal an average of 2 times.
They spend 1 hour reading an issue.
Contact with the journal
65% have read all of the last 10 issues.
I have been reading sicht+sonnenschutz since ...
1 year
29 %
2–3 years
28 %
4–5 years
23 %
6 years or longer
1 time
2 times
19 %
3 times
19 %
4 times
20 %
51 %
5 times or more
6%
5%
Reading time
less than 1/2 hour
Issues read
1–3 issues
4–6 issues
7–9 issues
11 %
1/2 to under 1 hour
13 %
30 %
1 to under 1 1/2 hours
11 %
10 issues
21 %
1 1/2 to under 2 hours
65 %
2 hours or longer
35 %
3%
11 %
Source: Reader analysis 2012
Basis: 175 recipients in Germany
15
Reader analysis
Use of the journal
On average, sicht+sonnenschutz is read by another 3.2 people.
29 % archive the complete magazine, 57 % put it into circulation.
47 % read at least half of the journal.
Reasons for reading sicht+sonnenschutz
Provides solutions to problems
Use of the journal
I read nearly every article
48 %
Technical developments
74 %
9%
I read about 3/4 of the articles
17 %
Updated accumulations of claims
46 %
I read about half of the articles
21 %
Design solutions
47 %
I read less than half of the articles
21 %
Building realisations/References
Latest products
52 %
I read only relevant articles
52 %
74 %
I also read articles that could have
relevance in the future
13 %
Multiple responses
Multiple responses
Additional readers
Journal retention
Journal is archived
Individual articles are
distributed/archived
1-2 additional readers
29 %
3-5 additional readers
9%
6-10 additional readers
57 %
Journal is put into circulation
27 %
Journal is discarded
38 %
11 or more additional readers
no additional readers
25 %
6%
3%
27 %
Multiple responses
Source: Reader analysis 2012
Basis: 175 recipients in Germany
16
Reader analysis
Range of activities/Responsibilities
Decision-making authority
Areas of activity
Planning
66 %
New construction
decide allone
56 %
Renovation
make joint decisions
65 %
Modernisation
63 %
68 %
Maintenance/Service/Repair
75 %
37 %
prepare decisions
6%
give advice, recommendations
5%
I am not involved in decision-making
2%
Multiple responses
Multiple responses
Service sectors
Relevance of advertisements in
sicht+sonnenschutz
Single-family home
84 %
Apartment building
83 %
very important
12 %
important
Public buildings
41 %
73 %
less important
Building construction
34 %
67 %
completely unimportant
Industrial facilities
13 %
59 %
Multiple responses
Source: Reader analysis 2012
Basis: 175 recipients in Germany
17
Reader analysis
Managerial data
Sector
Function/Position of the interviewed person
Roller shutters and sun protection
59 %
Interior decoration
21 %
Window/door/conservatory
construction/carpentry
45 %
22 %
Facade/metal/doorway construction
Structural element trade
Manufacturing industry/fitting/
tool manufacturers
Energy consultants/architects/
planners/others
12 %
Other employee
4%
Family member assistance
4%
Apprentice
1%
16 %
Freelance worker/consultant
1%
30 %
Multiple responses
About the survey:
1-5 employees
38 %
6-10 employees
24 %
11-20 employees
13 %
21-50 employees
13 %
101 or more employees
78 %
17 %
Business size
51-100 employees
Board member/owner/
general manager
Technical/business management
employee
3%
Telephone interviews with 175 recipients.
Sampling analog to the subscriber files according to professions
and Nielsen regions.
Implementation of the survey:
Dierks Markt- und Medienforschung, Pirmasens
Field institute: Foerster&Thelen GmbH, Bochum
January 2012
5%
Source: Reader analysis 2012
Basis: 175 recipients in Germany
18
Brief outline:'design+building' offers you the opportunity to
present your top class credentials to the premium
target group of architects in a special publication of
GFF and sicht+sonnenschutz.
Recipients:1,400 subscribers to GFF and sicht+sonnenschutz,
4,000 architects, 3,100 interior designers, 550
facade planers, 640 building and energy consultants,
300 Holzmann Medien
Type of advertising :Building report or alternatively a service portrait of
your company (exclusive double page spread)
Format:
250 mm x 353 mm
Print run:10,000 copies
Distribution:Print edition: By separate post directly to the
subscriber
online: E-paper at www.gff-magazin.de,
www.sicht-sonnenschutz.com and
www.design-building.de
Dates:Booking deadline
Date of publication:
02/05/2014
13/06/2014
Price:€ 2,500.– plus VAT per double page
(no discounts or agency commissions)
Colours:
Printed according to DIN ISO 12647-2..
Ask for our detailed informational flyer!
Your contact persons:Thomas Pohl (in charge)
Telephone +49 8247 354-185, thomas.pohl
@holzmann-medien.de
Julia Florstedt
Telephone +49 8247 354-232,
julia.florstedt
@holzmann-medien.de
Website
Portrait
1 Web address:
www.sicht-sonnenschutz.com
2 Brief outline:sicht-sonnenschutz.com is the website of the trade journal
'sicht+sonnenschutz' and provides an extensive online platform
for the industry. In addition to daily news and topics related to
the latest issue, users can find an abundance of information on
latest developments concerning the areas of sun protection and
doorway construction. This service packages is supplemented by
an extensive journal archive and videos produced in-house.
1
Contact persons
Online advertising:Thomas Pohl (in charge)
Telephone +49 8247 354-185
[email protected]
Julia Florstedt
Telephone +49 8247 354-232
[email protected]
3 Target group:Opinion formers, decision makers and specialists
in the sun protection and doorway industry
4 Publishing house:Holzmann Medien GmbH & Co. KG
Gewerbestraße 42, 86816 Bad Wörishofen, Germany
P.O. Box 13 42, 86816 Bad Wörishofen, Germany
Telephone +49 8247 354-01
Fax +49 8247 354-170
[email protected]
www.holzmann-medien.de
www.sicht-sonnenschutz.com
Contact persons
Editorial department: Reinhold Kober (in charge)
Telephone +49 8247 354-231
[email protected]
Dominik Schubert
Telephone +49 8247 354-230
[email protected]
The website www.sicht-sonnenschutz.com will soon
undergo a complete relaunch. Consequently, there will be
new innovative news formats, a picture and video gallery
as well as many new advertising opportunities.
A newsletter will complete the online services in the
future.
Based on this relaunch, we kindly ask you to enquire with
your online advertising contact partner regarding your
current options. A full overview of the new website
features will be provided to you in the form of an
informational flyer upon completion.
Matthias Heiler
Telephone +49 163 6371233
[email protected]
20
The powerful double package
Profit from a 5 % discount
by booking a combination of our two trade journals
More information is available from
your contact persons:
Advertisements:
Thomas Pohl (in charge)
[email protected]
Telephone +49 8247 354-185
Advertisement Sales/Administration:
Julia Florstedt
[email protected]
Telephone +49 8247 354-232
+bwd_2012_eng_Komplett:bwd_eng_Komplett 03.09.2012 07:53 Seite 25
General Terms and Conditions for Advertisements and Other Advertising in Print and Online Media of Holzmann Medien
The publication of advertisements and other advertising in print and online media of Holzmann Medien GmbH & Co. KG (hereinafter
“Holzmann”), Gewerbestr. 2, 86825 Bad Wörishofen, Germany, shall be governed exclusively by the following general terms and conditions (hereinafter “General Terms and Conditions”).
1. As used in these General Terms and Conditions, “Advertising Order” means a contract for publication of one or several advertisements
or other advertising (hereinafter collectively “Ads”) by advertisers or other parties placing advertisements (hereinafter “Customers”) in
print media (hereinafter “Print Media”) and/or online media for purposes of dissemination. Advertising in online media may, for example,
comprise one or several of the following elements:
– images and/or text, sound sequences and/or moving images (e.g., banners, skyscrapers, pop-ups),
– a sensitive area which when clicked establishes a connection to other data within the sphere of the Customer and/or third parties
(e.g., link) via an online address designated by the Customer.
2. Advertising Orders may be placed in person, by telephone, in writing, by e-mail, by telefax or online. Holzmann assumes no liability
for any transmission errors. Unless agreed otherwise in a specific case, Advertising Orders are subject to written confirmation. Confirmations of Advertising Orders transmitted electronically (e.g., by e-mail) are legally binding whether or not signed. After the submission
deadline, or, for online media, five business days prior to publication, cancellations or changes in size, format or color will no longer be
accepted.
3. As used in these General Terms and Conditions “Advertising Contract” means an Advertising Order for which a discount has been
granted in accordance with the applicable price list and pursuant to which Ads are published upon demand of the Customer. The discounts
provided for in the price list are not available to Customers whose business purpose includes the placement of Advertising Orders for different advertisers in order to qualify for a group discount. If the Advertising Contract provides for the right to demand publication of individual
Ads, the Advertising Contract shall be fully performed within one year from publication of the first Ad, provided a demand for publication of
the first Ad is made and the first Ad is published within one year from the contract date.
4. If one or several demands for the publication of Ads are not fulfilled under an Advertising Contract due to circumstances for which Holzmann is not responsible, the Customer shall, notwithstanding any other legal obligations, pay to Holzmann the difference between the discount received and the discount corresponding to the number of Ads actually run. No payment shall be required if nonperformance is due
to force majeure involving risks assumed by Holzmann. Unless otherwise agreed, the Customer shall have a claim for a retro-active discount corresponding to the amount of Ads actually run within a given year. Publication of any additional Ads beyond the volume specified
in the Advertising Contract are subject to available capacity.
5. For purposes of calculating the purchase volumes of print Ads, text millimeter lines will be converted into advertisement millimeters
according to price, if applicable.
6. Advertising Orders for Ads in print media that are to be published only in certain issues or editions or at certain places must be received
by Holzmann in due time allowing Holzmann to notify the Customer prior to the submission deadline if the Advertising Order cannot be
executed as requested. Ads carrying a certain heading will be printed in the appropriate section without requiring express agreement.
Agreements to place an Ad in a particular section to exclude advertisements of competitors are valid only if confirmed in writing by
Holzmann.
7. Text portion advertisments are Ads that border on text on at least three sides and that border on no other advertisements. Ads that
due to their design are not identifiable as advertisements will be clearly labeled as such by Holzmann by adding the word “ad”.
8. Holzmann reserves the right to reject or block the publication of individual Ads demanded under an Advertising Contract, if the contents of such Ads violate any applicable laws or regulations, including, without limitation, provisions of the German Penal Code or German
Act for the Protection of Minors, or draw a complaint from the German Advertising Council, or if publication of such Ads would due to their
contents, design, origin or technical form be unduly burdensome for Holzmann, or if such Ads contain advertising by or for third parties, or
if the contents of such Ads conflicts with the interests of any publishing associations or organizations.
Holzmann may, in particular, retract and/or block an Ad after publication, if the Customer makes any subsequent changes to the contents
of the Ad or if the Customer makes any subsequent changes to linked data and if as a result of such changes the criteria of paragraph 1
are satisfied. Advertising Orders for inserts are not binding for Holzmann until a sample has been submitted and approved.
Inserts whose format or design conveys the impression to readers that they are part of the published newspaper or magazine or which
include third-party advertisers will not be accepted. Ads that include advertising by or for third parties (joint advertising) are in each case
subject to prior written acceptance by Holzmann. Holzmann shall have the right to assess a joint advertising surcharge for such Ads. The
Customer will be promptly notified if an Ad or other advertising is rejected.
9. Timely delivery and the flawless condition of a suitable advertising copy or of other advertising is the sole responsibility of the
Customer. In the case of digital advertising copies or data for online advertising, the Customer is obligated to deliver suitable advertising
Last revised: May 2012
copies for Ads, which shall in particular be in conformity with the format or technical requirements of Holzmann. The Customer is obligated
to deliver digital advertising copies until the submission deadline and to deliver data for online advertising not later than five business days
prior to publication. All costs incurred by Holzmann for changes requested by the Customer or for which the Customer is respon-sible shall
be paid by the Customer. Holzmann agrees to publish Ads in standard quality as specified for the chosen title in the price list and in the
confirmation of the Advertising Order, and as permitted by the advertising copy provided by the Customer. This applies only if the Customer meets the requirements of Holzmann for the creation and transmission of the advertising copy. Prior to any digital transmission of
data, the Customer shall ensure that such data are free from computer viruses. If Holzmann discovers any computer viruses in a file transmitted to Holzmann, the file will be deleted and the Customer shall have no claims against Holzmann as a result
thereof. Holzmann reserves the right to hold the Customer liable for any damages suffered by Holzmann as a result of the infiltration of
computer viruses transmitted by the Customer. In the event that defects of the advertising copy are not apparent, the Customer shall have
no claims against Holzmann for inadequate publication of the Ad. The same applies to any errors in advertising repeats, if the Customer
fails to provide Holzmann with timely notice of the error prior to the next publication.
10. Advertising copies/media will be returned to the Customer only upon special request. Advertising copies/media will be kept on file
by Holzmann no longer than one year from last publication.
11. In the event that a print Ad is illegible, incorrect or incomplete in whole or in part, or if other advertising is published in deficient
quality, the Customer shall have a claim for a price reduction or for a fully conforming new Ad or renewed publication of other advertising,
however only to the extent that the purpose of the Ad or other advertising is impaired. Holzmann has the right to refuse a new Ad or
renewed publication if the associated expense would, in consideration of the terms of the Advertising Contract and the principle of good
faith and fair dealing, be grossly disproportionate to the Customer‘s interest in performance or if a new Ad or renewed publication would
be possible only at unreasonable cost to Holzmann. If Holzmann fails to meet a reasonable deadline for a new Ad or renewed publication
of other advertising or the new Add/renewed publication is once again defective, the Customer may demand a price reduction or cancel
the Advertising Order. Advertising Orders may not be canceled for minor defects of an Ad or other published advertising. Complaints must
be made within four weeks from receipt of the invoice. For hidden defects a complaint must be received within one year from the date the
statutory limitation period begins to run. Any claims for damages based upon positive breach of contract, culpa in contrahendo, or tort are
excluded – even when Advertising Orders are placed by telephone. Claims for damages based upon impossibility of delivery or delay are
limited to compensation for reasonably foreseeable damages and to the amount due and payable for the Ad in question, except in cases
involving intentional or grossly negligent actions or omissions by Holzmann or its legal representatives or agents. Any liability of
Holzmann for damages resulting from a lack of warranted qualities remain unaffected thereby. In commercial transactions Holzmann
further assumes no liability for the gross negligence of its agents; in all other cases liability to merchants for gross negligence is limited to
reasonably foreseeable damages up to the amount of the payment due and payable for the Ad in question. Liability under the German
Products Liability Act shall remain unaffected thereby. The limitation period for any claims against Holzmann based upon breach of contract
is one year from the date the statutory limitation period begins to run, unless such claims are based upon intentional actions or omissions.
12. Proofs will be delivered only if expressly requested. The Customer is responsible for the accuracy of proofs returned to Holzmann.
Holzmann will take into consideration any corrections received by the submission deadline or within the time period set at the time the
proof was delivered.
13. If no special print size is specified, charges will be calculated on the basis of the actual print size customary for the type of Ad in
question.
14. The invoice shall be paid within the time period specified in the price list, unless a different payment period or prepayment is agreed
upon in writing in a particular case. Any discounts for prepayment will be granted as specified in the price list.
15. In the event of payment default or deferment, interest at the prevailing rate and collection costs will be charged. In the event of
payment default Holzmann may postpone execution of an Advertising Order until payment has been received and demand prepayment for
any remaining Ads. If there is reasonable doubt as to the ability of the Customer to make payment, Holzmann shall have the right, even
during the term of an Advertising Contract, to make publication of additional Ads conditional upon prepayment of the amount due
by the submission deadline and upon settlement of any outstanding invoice amounts irrespective of any originally agreed payment due date.
16. Holzmann will deliver proof of publication of the Ad upon request. Depending upon the type and extent of the Advertising Order,
advertising clippings, tear sheets, or entire issues will be delivered. If such proof can no longer be produced, it shall be replaced by a
legally binding written statement from Holzmann confirming publication and dissemination of the Ad.
17. Subject to the provisions of Section 18 of these General Terms and Conditions, any reduced circulation may, in accordance with
sentence 2, provide grounds for a price reduction in cases where an Advertising Contract involves several Ads, if the overall average circulation in the advertising year beginning with publication of the first Ad falls short of the guaranteed circulation. Reduced circulation consti-
+bwd_2012_eng_Komplett:bwd_eng_Komplett 03.09.2012 07:53 Seite US3
tutes a defect providing grounds for a price reduction only if and to the extent that
– for a guaranteed circulation of up to 50,000 copies, circulation is reduced by at least 20 %,
– for a guaranteed circulation of up to 100,000 copies, circulation is reduced by at least 15 %,
– for a guaranteed circulation of up to 500,000 copies, circulation is reduced by at least 10 % or
– for a guaranteed circulation of more than 500,000 copies, circulation is reduced by 5 %.
A reduction in circulation for any of the reasons set forth in Section 24 shall not be taken into consideration. The guaranteed circulation
shall be the average number of copies specified in the price list or elsewhere, or, if no number of copies is specified, the average number
of copies sold in the previous calendar year. Moreover, claims for a price reduction under Advertising Contracts are excluded, if Holzmann
has provided the Customer with timely notice of reduced circulation allowing the Customer to rescind the contract prior to publication of
the Ad.
18. Notwithstanding Section 17 of these General Terms and Conditions, any reduced circulation of titles publishing issue-related circulation data provides grounds for a price reduction only if and to the extent that it exceeds 10 % for a circulation (guaranteed circulation) of
up to 500,000 copies or 5 % for a circulation (guaranteed circulation) of more than 500,000 copies. A reduction in circulation for any of
the reasons set forth in Section 24 shall not be taken into consideration. The circulation providing the basis for the guarantee is the total
number of copies sold as defined by the IVW. It is calculated for each advertising year based upon the average number of copies sold in
the four quarters preceding the advertising year, unless Holzmann guarantees an absolute number of copies sold in the applicable price
list. Any claim for a price reduction is conditional upon eligibility of the Advertising Contract for a discount on the basis of the graduated
discount scale and for at least three issues. The basis for calculating the price reduction is the Advertising Order per Customer, unless the
parties agree at the time the Advertising Order is placed that the Customer will be billed on a per-product basis as defined at the time the
Advertising Order is placed. Any price reductions are calculated based upon the difference between the number of copies above and below
the standard circulation for each contracted issue within a given advertising year. The refund is made at the end of the advertising campaign based on the customer net prices per Ad in the form of a credit for future Ads, taking into account any prior agency refunds, or, if
this is no longer possible, in the form of a cash refund. The Customer has a valid refund claim only if the total refund amount claimed is
at least 2,500.00 Euro.
19. For box number advertisements Holzmann shall exercise due diligence in storing and forwarding responses. Registered and express
mail in reply to box number advertisements will be forwarded by regular mail only. Letters in response to box number advertisements will
be stored for four weeks. Any responses not collected within this time period will be destroyed. Holzmann will return valuable documents
without having any obligation to do so. Holzmann may by contract be granted the right to open incoming mail for and on behalf of the
Customer. Letters exceeding the accepted DIN A4 format (weight 500 g) and packages containing merchandise, books and catalogs, or
small parcels will not be forwarded or accepted. In exceptional cases, such items may however be accepted and forwarded, provided the Customer has agreed to pay the fees/costs incurred by Holzmann in connection therewith.
20. Advertising brokers and advertising agencies (hereinafter “Agencies”) are obligated to adhere to Holzmann‘s price list when making
offers, entering into contracts, and invoicing advertisers. Brokerage fees are paid only to documented agencies. Holzmann reserves the
right to recover any brokerage fees paid to undocumented agencies. Brokerage fees may not be passed on to Customers in whole or in
part. Advertising Orders by agencies are placed in their name and for their account. If Advertising Orders are placed by advertising agencies, the Advertising Contract results, if in doubt, as between Holzmann and the agency. If an advertiser is intended to be the Customer
under an Advertising Contract, the Advertising Contract must expressly state as much and name the advertiser. Holzmann has the right to
demand that the advertising agency furnish proof of authorization to act on behalf of a Customer.
21. Price changes for Advertising Orders placed are valid and binding for the Customer provided that Holzmann announces such
changes at least one month prior to publication of the Ad. The Customer has the right to rescind the Advertising Contract if a price change
involves a price increase. The right of rescission must be exercised in writing within 14 days from receipt of notice of the price increase.
Holzmann may charge prices different from those shown in the price list for Ads published on special pages or in special inserts or
collections.
22. Companies seeking a corporate group discount must furnish written proof confirming the corporate affiliation of the advertiser. For
purposes of this provision corporate affiliates are companies by or in which an equity interest of at least 50 % is held. For corporations
such proof shall take the form of a certification from a chartered accountant or the most recent annual report. For partnerships a commercial register excerpt shall be submitted. Such proof shall be submitted no later than by the end of the advertising year. Any proof submitted after this deadline will not be considered with retroactive effect. Corporate group discounts are in all cases subject to Holzmann‘s
express, written consent. Corporate group discounts are valid only as long as the advertiser is an affiliate of the corporate group. Advertisers shall provide Holzmann with prompt notice if they are no longer affiliated with the corporate group. Corporate group
discounts cease to be valid at the time the advertiser ceases to be affiliated with the corporate group.
23. The Customer warrants that it owns all rights necessary for publication of the Ad. The Customer bears sole responsibility for the contents and lawfulness of the Ad, for transmission of the text and images made available for publication, as well as for advertising materials
delivered to Holzmann. The Customer shall indemnify and hold harmless Holzmann from and against any and all claims brought by third
parties as a result of any violation of applicable law arising in connection with an Advertising Order. In addition, the Customer shall indemnify Holzmann for the costs of any necessary legal defense. The Customer shall support Holzmann in good faith in the defense of any
third-party claims by providing information and documentation to Holzmann. The Customer grants to Holzmann all copyrights, neighboring
rights and other related rights necessary for the intended use of Ads in the contracted print and online media, including, without limitation,
the rights necessary for reproduction, dissemination, transmission, broadcast, editing, making publicly accessible, entry in and removal
from databases, and holding available for publication upon demand, for a time period and territory and to the extent
necessary for execution of the Advertising Order.
24. In the event of any operational breakdowns, force majeure, unlawful strikes, unlawful seizures, traffic problems, general shortage of
raw materials or energy and the like – whether such events affect Holzmann‘s own operations or those of third-party suppliers with whom
Holzmann has contracted to fulfill its contractual obligations – Holzmann shall be entitled to collect full payment for published print Ads,
provided that Holzmann‘s title was sold for an average of 80 % of the circulation sold in the last four quarters or for an average of 80 %
of the otherwise guaranteed circulation. If the number of copies sold is less than 80 %, the invoiced amount shall be reduced by the same
percentage by which the actual circulation falls short of the guaranteed circulation. If an Advertising Order for publication of an Ad in online
media cannot be executed in whole or in part for reasons for which Holzmann is not responsible, the Ad shall be published at a later date if possible. Such reasons include, without limitation, computer malfunctions, force majeure, strikes, legal requirements, disruptions for which third parties (e.g., other providers), other operators or service providers are responsible, or comparable reasons. Provided that the Ad is published at a later date within a reasonable time period and without any undue burden for the Customer
after the disruption has been remedied, Holzmann shall have a continued claim for payment.
25. Each Advertising Order will be executed in compliance with applicable data protection laws. Holzmann shall have the right to
forward gross advertising sales and comparable relevant data of the Customer at the product level for publication to companies collecting
and analyzing such data. There, such data are aggregated and communicated to the market in anonymous form.
26. Digitally transmitted advertising copies for color Ads can be reliably processed only if a hardcopy color proof, including a media
wedge, is delivered. Absent a color proof, actual colors may differ. The Customer is not entitled to a price reduction as result of such color
differences.
27. The Customer is not entitled to a price reduction as a result of any undesired publication results caused by a failure of the Customer
to comply with technical requirements for the creation and transmission of the advertising copy.
28. For Advertising Orders published in online media Holzmann guarantees the best possible reproduction of advertising materials in conformity with customary technical standards. The Customer however acknowledges that given the current state-of-the-art for electronics it is
impossible to create a program completely free of errors. The guarantee does not cover minor errors. A reproduction error is not present if
it is caused by the use of unsuitable reproduction software and/or hardware, malfunctions of communication networks of third-party operators, computer malfunctions of third parties (e.g., other providers), incomplete and/or outdated offers on so-called proxy
servers, failures of Ad servers lasting for no more than (continuous) 24 hours within 30 days from the beginning of the agreed publication
period. If the Ad server malfunctions for a substantial time period (more than 10 %) within the agreed publication period, the Customer
shall be released from its payment obligations for the time period of malfunction. For cross-media bookings, the Customer‘s payment
obligation will be reduced by the amount by which the cross-media price exceeds the price of a print-only Ad.
29. For delivery of online advertising material, Holzmann may use their own ad server. For billing according to the price list, the number
of ad impressions counted by this ad server is applicable. Holzmann will make the number of hits received by online advertisements
available for retrieval by the customer for a period of 60 work days from the billing date.
30. For new business relationships and Advertising Orders from other countries Holzmann reserves the right to require prepayment by
the submission deadline. Invoices for Advertising Orders from other countries will exclude VAT, provided that tax exemption applies and is
documented by the Customer. Holzmann reserves the right to invoice VAT in the amount owed under applicable law in the event that tax
liability is affirmed by the tax office. Holzmann reserves the right to correct errors in invoices for Advertising Orders within six months from
the invoice date.
31. The place of performance is the registered office of Holzmann Medien. German law shall apply. For transactions with merchants,
public entities or public special funds, complaints shall be filed in a court of competent jurisdiction at the location of Holzmann Medien‘s
registered office. In the event that claims of Holzmann cannot be enforced in a summary debt collection proceeding, complaints against
non-merchants shall be filed in a court of competent jurisdiction at the location of their place of residence. If the residence or place of
habitual abode of the Customer, whether or not a merchant, is unknown at the time the complaint is filed or the Customer has relocated
its place of residence or place of habitual abode after the Advertising Contract was signed to a geographic area not subject to German law,
the complaint shall be filed in a court of competent jurisdiction at the location of Holzmann Medien‘s registered office.
Your contact persons:
Advertisement
Management:
Thomas Pohl
Telephone +49 8247 354-185
Fax +49 8247 354-4185
thomas.pohl
@holzmann-medien.de
Advertisement Sales/
Administration:
Julia Florstedt
Telephone +49 8247 354-232
Fax +49 8247 354-4232
julia.florstedt
@holzmann-medien.de
Editorial Department:
Dominik Schubert
Telephone +49 8247 354-230
Fax +49 8247 354-4230
dominik.schubert
@holzmann-medien.de
Editorial Department:
Matthias Heiler
Telephone +49 163 6371233
matthias.heiler
@holzmann-medien.de
Executive Editor:
Reinhold Kober
Telephone +49 8247 354-231
Fax +49 8247 354-4231
reinhold.kober
@holzmann-medien.de
Holzmann Medien GmbH & Co. KG | sicht+sonnenschutz| P.O. Box 13 42 | 86816 Bad Wörishofen | Germany | Telephone +49 8247 354-01 | Fax +49 8247 354-170
[email protected] | www.sicht-sonnenschutz.com | www.holzmann-medien.de