Diapositiva 1

WBCP-1580 AM
The Pulse of the City !
Marketing
&
Media Kit
www.wbcpradio.com
ABOUT US
WHY
WITH US?
It’s a proven fact—when it comes to increasing community
exposure and capturing your share of the profits—
advertising works. By actively promoting your product or
service advertising, you can generate the sales you need
to make your business a success.
When you use effective advertising, you can:
 Invest in success
 Create store traffic
 Attract new customers
 Encourage new customers
 Generate continuous business
 Build a better image and brand
Why Radio ?
AM 1580
Radio is an emotional medium that allows you to actively
engage potential customers on a one on one basis.
Radio reaches 92% of Adults 18 years of age or older.
Radio is the closest medium to the point of purchase
reaching 2/3’s of consumers within one hour of their
biggest purchase of the day.
Radio can do what your sales force can’t. Radio can place
your product in front of thousands of consumers at a time.
* Source: www.rab.com
AM 1580 caters to the “On Demand” needs of
the audience by being an available source of
information 24/7 on our website (wbcpradio.com),
TuneIn Radio and iHeart Radio all of which are
available on smartphones and tablets. We are always
engaging and listening to prospects and customer
stories (Facebook, Twitter, our website) that help
businesses to clearly establish a relationship with
customers, motivate people to shop, reach mobile
consumers, maximize advertisement investments and
make a lasting impression.
TARGET
Adults age: 24-54 Primary Core 35 +
Men and Women
All economic levels
Working individuals from various industries
Non-working individuals (retired, unemployed,
college students)
Online Shoppers
Married / Single
Entrepreneurs
COVERAGE
Urbana-Champaign
Metro Area
Danville
Rantoul
Decatur
Paxton
Mattoon
Cyberspace
WBCP PROGRAMMING
Monday thru Friday
6am-12pm
12pm-2pm
2pm-6pm
6pm-6am
The Touch Radio Network
The Gospel Revue
Doug Banks Show
The Touch Radio Network
Adult Urban Contemporary
Inspirational
Urban Contemporary/Nationally Syndicated
Adult Urban Contemporary
Friday
2pm-4pm
Talkin’ Sports
Local & National Sports talk
Saturday
11am-12pm
12pm-2pm
2pm-5pm
5pm-7pm
7pm-6am
Straight Talk Live
Old School R&B, Soul
The Touch Radio Network
Urban Jazz Show
The Touch Radio Network
Local Community Talk & News
Hosted By Ivon Ridgeway
Adult Urban Contemporary
Host Tracy “DJ 1” Thomas
Sunday
6am-12pm
1pm-4pm
4pm-6am
Religious Programming & Music
*Chicago White Sox Game / Jazz Music
The Touch Radio Network
Live PROGRAMS & PERSONALITIES
The “Gospel Revue Show” (Mon-Fri 12pm-2pm)
Inspiration Music delivered by:
Rev. Ronald Baker (Mon)
Rev. Jerome Chambers (Tue)
Rev Claude Shelby (Wed)
Rev. Jimmy O Holmes (Thurs.)
Rev. Clarence Buchanan (Fri.)
“Straight Talk Live” (Saturdays 11 am- 12 pm) :
Local Community news and topics hosted by various persons
Ivon “Smooth T” Ridgeway (Saturdays 12pm – 2pm)
Old School Classics
Tracy “DJ 1” Thomas (Saturday 5 pm – 7pm)
Smooth Urban Jazz
“Talking Sports” (Fridays 2pm- 4pm)
Hosted by Joe Stovall
WBCP-AM 1580 Technical Info:
Status Licensed Class D AM Station
Area of Coverage See Below.
Hours of Operation 24 hrs
Antenna Mode Non-Directional - 2 Patterns
Daytime Power 150-250 Max Watts
Nighttime Power 100 Watts
Number of Towers 1
Transmitter Location 40° 07' 35" N, 88° 17' 25" W
www.wbcpradio.com
WBCP’s Listeners Are Web Savvy!
In today’s digital and technological world your radio station will miss out on a large
portion of your audience if you do not cater to their “On Demand” needs! 1580 AM
has excepted the challenge and is reaching out to more than just the ears of the
Champaign-Urbana Consumer.
Let us help you use the internet to reach your target audience!
wbcpradio.com
Has an average of 200+ visitors hits in an average week and growing!
wbcpradio.com
Has over 2,200 page hits in an average month and growing.
wbcpradio.com
Has an average of 30 “Live Stream” listeners a day.
WBCP ADVERTISING RATES
On Air Radio Spots
Individuals & Business: (.30 sec) = $12.00 / (.60 sec) = $14.00$10
Political Ads: (.30 sec) = $12.00 / (.60 sec) = $16.00$16.00
Not-For-Profit: WBCP will mention announcements for Churches on air at no charge. All other
NFP commercials will be placed on website for audience.
Website Advertising
Web advertising allows the advertiser to focus like a laser on the market he is trying to reach, and
save money. Getting your message in front of the correct demographic is where the Internet excels.
The Internet is the largest audience of consumers ever assembled in human history, and no matter
where you are physically located; you can offer your product or service for sale to the farthest
corners of the world.
Banner Ads for Website
Banner Type
Size
Price / Month
Duration
Leaderboard
728 X 90 pixels
$100/mo
1, 3, 6, 12 mo.
Square
175 X 175 pixels
$75/mo
1, 3, 6, 12 mo.
Button
150 X 170 pixels
$55/mo
1, 3, 6, 12 mo.
Actual sizes not shown
Button Banner
Square
1750 X 175pix
150 X 170 pix
GIF or JPEG &
JPEG, GIF, SWF
Linkable
Linkable
Header or Leaderboard
700 X 100 or (90) pix
JPEG, GIF, SWF, Linkable
Advertising with web banners means more sales and more influence!
Contact Information
WBCP Radio
904 N. Fourth Street, Suite D
Champaign, Illinois 61820
Office: (217) 359-1580
Fax: (217) 359-1583
Email: [email protected]
Online at www.wbcpradio.com