Advertising on TV SPIELFILM Online

Transcription

The portal for televison
TV SPIELFILM Online
TV program and channel information for TV fans
TV SPIELFILM Online…
2
Advertising on TV SPIELFILM Online | BurdaForward

is the personal guide to the TV program on the
Internet.

offers information on all aspects of TV, news and
reviews, as well as background information on the
current TV programs.

Channels:
•
Homepage, TV program
•
TV tips, News and Specials
•
Movies, DVDs
•
Stars, TV quiz
•
Lottery, Games
TV SPIELFILM Online
Current overviews about the world of television on any device
Online
In addition to the TV guide with information on more than
150 TV stations, the users have access to cinema listings,
DVD news and can define their own personal TV guide
structure with the option “Mein TV SPIELFILM”.
Mobile & smartphone apps
In addition to the mobile website, TV SPIELFILM can also
be accessed directly on Android or iPhone smartphones
with the TV SPIELFILM app.
PLUS: Pictures and additional information on all films and
television shows.
Tablet apps
The TV SPIELFILM iPad app includes the following
categories:
• Home / TV guide overview
• Tip of the day
• Search tool
• Favourites
3
The TV SPIELFILM iPad App
Honoured by Apple
In the Category „iPad“ the TV SPIELFILM App is part of
„Das Beste aus 2015“ (the best of 2015)!
4
Reach & traffic
Reach
TV SPIELFILM Online
Reach - unique users in m
6,84
Digital Net Coverage
1,90
Online
2,44
Mobile Web
Android App
1,09
iPhone App
1,14
Source: AGOF digital facts 2016-06, single month
6
Reach & Competition
TV SPIELFILM Online
Digital net coverage - unique users in m
An innovative booking environment that has
what it takes:
6,84
TV MOVIE Online
Tvinfo.de
HÖRZU
2,49
0,62
5
TV SPIELFILM and TV TODAY
Two strong TV guides complement one another
optimal in print and online
to TV SPIELFILM plus.
Use the wide reach of the most favored portals
for television in Germany and reach your target
group combined.
1,40
7
5
Traffic
TV SPIELFILM Online
Page impressions in m
75,2
73,4
58,9
58,2
24,2
24,0
16,3
15,9
12,2
Jun 16
Online
Jul 16
Mobile Web
Source: IVW 07/2016, Intern 07/2016
8
12,4
iPhone App
Android App
iPad App
User demographics
The typcial user
TV SPIELFILM Online
The typical TV SPIELFILM Online user…
 is more then 20 years old.
 has visited a secondary school.
 is employed and has an income of about
3000 Euro or more.
…is especially interested in:
 computer and video games
 chargeable music or film downloads
 tickets for cinema, theatre or concerts
 home cinema, surround systems
Source: AGOF digital facts 2016-06
10
User demographics
TV SPIELFILM Online
Percentage in %
Gender
male
female
█████████████████████████████████████████████ 45,3
██████████████████████████████████████████████████████ 54,7
Age
14 up to 19 years
██████████ 10,9
20 up to 29 years
██████████████████████████████ 30,5
30 up to 39 years
██████████████████████ 22,7
40 up to 49 years
██████████████████ 18,9
50 years and older
█████████████████ 17
Education
not (yet) graduated
GCSEs
Levels, University Degree
███ 3,9
████████████████████████████████████████████████ 48,4
███████████████████████████████████████████████ 47,7
Occupation
employed
unemployed/retired
in full-time education
██████████████████████████████████████████████████████████████████████ 70,8
███████████ 11,3
█████████████████ 17,9
OTB amount
up to 1.000 Euro
█████████ 9,2
1.000 to 3.000 Euro
█████████████████████████████████████████████ 45,1
3.000 Euro and more
█████████████████████████████████████████████ 45,6
11
Information about the new AddOn TV SPIELFILM Live – Be Live!
From a single source
This is TV SPIELFILM Live
ONE USER INTERFACE
ONE LOGIN
ONE APP
• TV SPIELFILM combines the most successful
EPG with direct access to a Live TV experience
and therefore is the first choice for TV enjoyment
• Live TV on all devices – within the already
successfully established TVS programme apps
• Live TV access – embodied in a basic bundle with
advertising; paying users receive no advertising
13
Unique features
Clear declineation from competition
Trust in our editing
TV - expertise
More than 16 million
app-downloads
Clear & easy
operation
68%* market share in the EPG market
*top 7 of digital EPGs with regard to online and mobile visits;
**own data: online und mobile Unique User per month
14
„Second screen“ – at home
and on the way
Strong range:
7,6 Million**
users per month
Fast and easy
program changel
Bundled
channel variety – more than 65 channels
out of all content areas
Pure variety
The attractive portfolio*
More than 50 free
(en)
(ff)
*portfolio is to be expanded
15
More than 70 paid
At a glance
User insights
2,3 Mio. unique app openings
in September
57% smartphone
22% tablet
27% web
3% TV-box
1.404.000 registrations since July
76% between 18 - 49 years**
42% iOS
58% Android
100% WiFi
66% men, 34% women
Anticipated views of video**:
4,5 Mio./ month
Sports and entertainment are the
most watched programmes
Own data from Mixpanel * unique app opening
** TV SPIELFILM trailerinventory + TV SPIELFILM live online and mobile *** registration possible from 18 years on
16
Userflow
Clear & easy
Login
17
Choice of the
preferred channel
PreRoll (max. 30
sec.)
Live stream
Rates & additional services
Rates – media
Booking opportunities and rates valid from october 1 2015 (CPM in euro)
PREMIUM
Ad Format
Device
REACH
Category
Run of Site
Channel
Run of Network
Pre Roll
90
85
80
60
Post Roll
80
75
70
40
90
85
80
60
80
75
70
40
Premium Ad Bundle
(Billboard, Half Page Ad)
-
-
70
40
Medium Rectangle
60
55
50
30
Ad Bundle
(Superbanner, Skyscraper, Medium
Rectangle)
50
45
40
20
40
35
30
10
Billboard / MCA 2:1
Halfpage Ad
Fireplace
FrameAd
Floor Ad
Interstitial
Flash Layer
Wallpaper
Skyscraper
Superbanner / MCA 2:1
Online
19
Smartphone
Mobile
Rates – media
Booking opportunities and rates valid from october 1 2015 (CPM in euro)
Additional services
Rate
Creating Advertising Media
upon request
Creating Landing Pages (all Devices)
upon request
Targeting
Extra charge per criteria
Audience Extension
upon request
Targeting on real data, Keywordtargeting
7,50
Retargeting, Predicitive Behavioural Targeting, Technical Targeting
(Geo-, Browser-Targeting), Weathertargeting
Exclusion of individual Devices on Multi Screen Booking
(Extra Charge per excluded Device)
5
Exclusion of several websites / Apps of Rotation (Extra Charge per Website/App)
VOLUME DISCOUNT
Quantity ordered per customer
Discount
from 10 000 €
2,5%
from 25 000 €
5%
from 50 000 €
7,5%
from 100 000 €
10%
from 150 000 €
15%
from 250 000 €
20%
from 500 000 €
25%
20
All rates are stated in euros and are subject to VAT.
BurdaForward reserves the right to adjust rates.
Current rates, fixed rates, terms and conditions, information and advertising
formats can be found under:
http://www.burda-forward.de/produkte/preise
Discounts depend on the reached volume level. No refund payment of discount
credits. The minimum booking amount at BurdaForward is 4,000 Euro net.
Storytelling
Relevant and successful
PRIMARILY
traffic feed through native
and social teaser elements
DESIGN
customizable and creative in
the form of text, video, quiz
and much more
CONTENT
MEDIA
CREATION
emotional and relevant content
with added value for the user
SECONDARY
branding component
through additional display
media
EXTERNAL TRAFFIC
traffic feed from outside the
BurdaForward Network
NATIVE ADVERTISING
OUR PRODUCTS
Brand Page Mini
Brand Page
Customer content, embedded in the
independent editorial content.
Brand Hub
Combination of
customer content
and editorial
content.
Brand Hub Premium
Sponsored Article
Combination of
customer content and
editorial content within
a seperate website and
with a premium look
and feel.
Single article that is
optimized to fit the
media brand‘s target
audience.
Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame
and rates vary depending on the scope, time frame and booked media brand.
21
Your contact
22
KOLJA KLEIST
PETRA ALBERS
SABRINA BÜCHEL
Director Customer & Brand
Management
Deputy Director Customer & Brand Management
Director International Sales
Director Programmatic &
Agency Management
Tel.: (+49) 89-9250 2532
Tel.: (+49) 89-9250 1659
Tel.: (+49) 211-610 196 250
[email protected]
[email protected]
sabrina.bü[email protected]
BurdaForward GmbH
BurdaForward GmbH
BurdaForward GmbH
We are happy to draft an individual offer for you.
Images are used from: www.thinkstock.de, www.flaticon.com

Advertising on TV SPIELFILM Online

Transcription

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