STYLE360 NEW YORK CITY FASHION WEEK

STYLE360 NEW YORK CITY FASHION WEEK
(Collection: Spring/Summer 2017) September, 2016
2004
Zaldy
|
2005
Rodarte
|
2006
b Michael
|
2007
2(X)ist
|
2008
Jordache
By: Heidi Klum
|
2009
Rebecca
Minkoff
|
Bebe
2010
|
2010
Kardashian
Bebe
|
2011
|
2011
Daisy
Fuentes
|
emu
Australia
SPONSORSHIP PROPOSAL
2012
Theia
|
2012
Abby Dawn
Exclusively Presented & Produced by: A-List Communications
|
2013
NFL Elements
by Junk Food
|
2013
Junk Food
Sony Pictures
Smurfs 2
|
2014
|
Serena Williams
for HSN Signature
Collection
2015
|
Adam Levine
Collections
KEY NEW YORK FASHION WEEK UPDATES
•
Opportunity to become title or
category sponsor of STYLE360 fashion
week, which is now one of the
longest running fashion event
platforms of New York Fashion Week
now in its 12th year.
•
IMG Fashion Week has smaller and
dispersed offering since Mercedes
Benz withdrawal and losing Lincoln
Center home.
OVER A DECADE OF STYLE360
©
This September 2016, STYLE360 will be celebrating over 12 years as a
premiere fashion hub of New York Fashion Week.
Since its inception in September 2004 under the title “STYLELOUNGE” and
then to “STYLE360” in 2007, STYLE360 has been established as a preferred
NY Fashion Week destination for top trend-setting designers from:
•
•
•
•
•
•
•
•
•
•
•
•
Rodarte
HSN by Serena Williams
Costello Tagliapietra
Stephen Burrows
b. Michael
Alice & Olivia
bebe Kardashians
Abbey Dawn by Avril Lavigne
Kristin Cavallari
Geren Ford
Jordasche by Heidi Klum
Mara Hoffman
•
•
•
•
•
•
•
•
•
•
•
•
Zaldy
Patricia Fields
Rebecca Minkoff
WantMyLook by Lilly Ghalichi
THEIA
Daisy Fuentes by Kohl’s
Susan G. Komen Pink Dress Show
AG Adriana Goldschmied Jeans
Beach Bunny Swimwear
Belle Parish by Ali Landry
ELLE Apparel
and dozens more
MEDIA PARTNERS
Over the past 12 years, STYLE360 has been supported with an exclusive partnership by fashion industry’s top
media title, ELLE Magazine, as well as titles below who have endorsed STYLE360’s fashion week prominence via
print and online advertising and editorial coverage. In 2014, Glamour Magazine partnered as the official media
sponsor replacing ELLE. In 2015, Us Weekly partnered as the official media sponsor replacing Glamour.
For a gallery of some of ELLE’s coverage over the past 11 years including fashion designer coverage, please visit:
http://www.style360nyfw.com/celebrating-10-years/
HOW WE WORK / STYLE360
©
“Partnering with STYLE360 resulted not only in measurable sales gains, but by hosting our NYC store opening, we had our most successful launch ever”
- Mary Hamilton Head of Marketing, Bebe
“Our experience with STYLE360 exceeded our expectations and goals for our Junk Food Vintage NFL runway show. From helping secure the celebrity
collaborator to the custom fashion set production, their team expertise helped us in winning 'Best Activation of 2013' for the NFL”
- Andrei Najjar VP, Marketing, Junk Food Clothing Co.
BY DAY
The sexy, fast-paced atmosphere of Fashion
Week is revealed in a series of fashion shows
throughout the day. Exclusive guest lists include a
select group of editors, models, celebrities, press
& fashion influencers.
In between shows, STYLE360 serves as a
hospitality destination for press, models and
celebrities, with scheduled press junkets, photo
shoots and other media events taking place. VIP
guests are encouraged to interact with our
brand partners onsite.
BY NIGHT
The red carpet festivities continue with celebrity-hosted
after-parties at the exclusive nightclub venues featuring
world-class DJs and musical acts. Models sport looks
from STYLE360 designers as VIPs mingle alongside
fashionista guests, enjoying free-flowing cocktails in
design-centric settings.
10,500 attendees throughout the September 2014 STYLE360 fashion shows!
STYLE360 SAMPLE SCHEDULE
©
DAY 1: KICK-OFF
•
•
LOAD-IN & Pre-Media Tours
8 PM LAUNCH PARTY
DAY 2:
•
•
•
11 AM FASHION SHOW
3 PM FASHION SHOW
7 PM FASHION SHOW
DAY 3:
AVRIL
LAVIGNE
*Serena Williams is returning for a massive show. Last
year her show occurred just two days after winning
the women’s U.S. Open Tennis Championship. As
such, expectations for 2015 are high.
•
•
•
•
10 AM FASHION SHOW
2 PM FASHION SHOW
6:30 PM FASHION SHOW
8 pm - DESIGNER/CLOSING PARTY
STYLE360 Often
features live
music
performance.
Past Artists have
included:
NATASHA
BEDINGFIELD
AUSTIN MAHONE
NEON TREES
ESTELLE
NEW FOR SEPTEMBER 2016 STYLE360
©
This year,
STYLE360 will be
presenting at:
Metropolitan West
@ 639 West 46th St.
STYLE360 will host both
floors featuring fashion
shows on top floor and
VIP/Sponsor pavilion on
main floor.
STYLE360 THE VENUE & STAGING
M
M
Event Name
Date, Type
# guests
# tables
Other Details
635 West 46th Street, New York, New York 10036
Telephone 212 463 0200 Fax 212 463 7099
4’
Set Wall: 10’h
w w w. m e t ro p o l i t a n e v e n t s . c o m
24’
Metropolitan West
639 West 46th Street
New York, NY 10036
FIRST FLOOR
DJ Booth House
24”h
A/V
M M M M
M
M
©
154
MAXIMUM OCCUPANCY 700 PERSONS
USEABLE AREA 10,000 S.F.
INACCESSIBLE AREA
TOTAL AREA 12,500 S.F.
8’
16’
24’
SPONSOR TBD
KIA
VEHICLE(S)
Press Platform
12” & 24” h
KIA
COMPEED
AUTOTRADER
LIQUOR
SPONSOR BAR
18’-6”
18’-2”
DSW
H H H
24’
H
H
H
H H
Set Wall: 10’h
SECOND FLOOR
122’-3”
161
10’x10’
Booth
Entrance
US
WEEKLY
M
W
M
26’-6”
Greenroom
W
Lobby
Storage
Green Room
West 46th Street
Maximum Occupancy: 700
Venue Diagram v01r04
Levi Wonder
September 2015
EE
P
E
Pld
16’-8”
2nd Floor
Lobby
Kitchen Prep
West 46th Street
28’-9”
Drape
C
H
E
C
K
I
N
First Floor
Lobby
STYLE360 NIGHTLIFE
©
Each season, STYLE360 hosts 1 night
of red-carpet after-parties at one
of New York City’s hottest night
club destinations.
Sponsor integrations include:
• Official sponsor presented after party • Prominent logo placement on S&R
• Product displays, pouring & installations
• Branded gift bags with promo items for
celebs and VIPS
• Sponsor commercials looping on LCD
and Projectors
• Branded décor
• Others creative integrations upon request
!
STYLE360 Party Photos Top Right to Left: Keith Richards & Wife; Angela Simmons with the Harlem Globetrotters, Kristin Cavallari; Patricia Field’s w/
models; Carmen Electra; Anna Wintour; Serena Williams
CELEBRITIES LOVE STYLE360
©
Throughout the years, STYLE360 attracts major celebrities, music artists, and fashion industry VIP attendees who have included:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Anna Wintour
Adrienne Bailon
Alex McCord
Avril Lavigne
Brooke Burke
Chris Noth
Gerard Butler
DeLuna
Kenan Thompson
Ne-Yo
Kristin Cavallari
Michelle Trachtenberg
Tiffani Amber-Thiessen
Mischa Barton
Dee Ocleppo,
Tommy Hilfiger & Nicky Hilton
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Serena Williams
Real Housewives of New York
Angela Simmons
Maria Menounos
Denise Richards
Ron Artes
Chris Bosh
Omarion
Gigi Hadid
Ice T
Ali Landry
Natasha Bedingfield
Wyclef Jean
Neon Trees
Khloe Kardashian
Chris Noth &
Tara Wilson
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Avril Lavigne &
Nicky Hilton
Kim Kardashian
Kendall Jenner
Kylie Jenner
Nicky Blonsky
Pete Wentz
Ashlee Simpson
Shenae Grimes
Daisy Fuetes
Taryn Manning
Mel B
Estelle Swaray
Perez Hilton
Lauren Conrad
Nicky Hilton
Lily Aldridge
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Katrina Bowden
Tommy Hilfiger
Lilly Ghalichi
Tyson Beckford
Rosario Dawson
Vanessa Simmons
Kris Jenner
Kourtney Kardashian
Samantha Giancola
Scott Disick
Joanna Garcia
Louise Roe
Lily Aldridge
Jersey Shore Cast
Richie Sambora
& Nikki Lund
Kim Kardashian
•
•
•
•
•
•
•
•
•
•
•
•
•
Gigi Hadid
Sean Kingston
Dwight Howard
Philip Bloch
Austin Mahone
Bow Wow
Brittany Snow
Brian McKnight
Carmen Electra
Richie Sambora
Lance Bass
Real Housewives of New Jersey
Nene Leakes
Christina Millian
& more!
Denise Richards
Kristin Cavallari
PROMOTIONAL EXTENSIONS / STYLE360
©
I love fashion and I ve always wanted to rip the
runway. This is a lot of fun! !
Dwight Howard!
NBA Player!
TALENT INTEGRATION
A-List Communications has the ability to integrate its clients and other celebrities as
part of the Fashion experience (i.e. behind-the-scenes, integration on the runway,
content development, etc).
ORIGINAL CONTENT
• A-List Communications can fully produce custom, branded
•
•
content in a documentary-style video series surrounding
the brand’s initiatives at STYLE360.
Video content can include the making of the custom
collection, backstage at the show, the debut of the looks
down the runway and exclusive interviews with the
designer, celebs, etc.
The brand may leverage this content across its social
channels and online destinations to engage its target
audience beyond Fashion Week.
TALENT INTEGRATION / STYLE360
©
At STYLE360 our sponsors are part of the overall experience, and we ensure direct interactions with celebrity
guests and media, which furnishes significant publicity results.
STYLE360 Product Placement: Kim Kardashian w/Neuro Drink; NBA All-Star Dwight Howard w/ Sennheiser
Headphones; Daisy Fuentes visits SG Hair booth; World Cup Gold Medalist, and Olympian Alex Morgan & Model
Kendal Jenner bust a move at the Just Dance 4 tent. Kris Jenner at the Moster Style Lounge, Tyson Beckord gets
styled by New Era
RUNWAY & DESIGNER INTEGRATION
Sponsor Integrations can include on-runway & designer integrations
PRESS & SOCIAL MEDIA / STYLE360
©
Each season, STYLE360 averages over 1 billion total media impressions for our sponsors.
• PR efforts reach a variety of media outlets including television, radio, newspaper, blogs, etc.
• Incremental media coverage consisted of top fashion media, dailies and national publications
STYLE360 CATEGORY SPONSORSHIP
©
CATEGORY SPONSORSHIP: $35,000
•
•
•
•
•
•
•
•
•
•
•
Available to 1 Sponsor Per Category
Sponsor securing category exclusivity for the entire STYLE360 program
Sponsor mention in all STYLE360 press releases and media alerts
Sponsor mention in STYLE360 general evites and program announcements
Rights to feature on-site sponsor lounge to fit brands needs and goals
Visual branding through the use of plasmas, window decals and signage
Inclusion on daytime 8 x 20 red carpet step & repeat
Inclusion on evening after party 8 x 12 red carpet step & repeats
Integration of sponsor branded merchandise including promotional items
Gift bag placement of promotional items for all designer shows
Prominent logo placement on all marketing partner STYLE360 advertising materials
Custom promotions, installations and visibility on-site created to match sponsor needs and goals
For further information on STYLE360, please direct all inquires to:
David Manning | A-List Communications
877.402.5478 x101 | [email protected]
STYLE360 CASE STUDY 1
©
STYLE360 CASE STUDY 2
©
STYLE360 CASE STUDY 3
©
STYLE360 CASE STUDY 4
©
Sponsors: Kia, Us Weekly, Sperry, Compeed, Row NYC, Not Your Mothers Hair Care, MustaeV Cosmetics, Lime Light by Alcone, Auto Trader.
For further information on STYLE360, please direct all inquires to:
DAVID MANNING
A-List Communications
877.402.5478 x101
[email protected]