purity - PA Beauty Supply

purity
with
POWER
Alterna Haircare products are powered
by pure, potent natural ingredients
& proven in labs and professional salons.
Designed to protect, correct & perfect hair for a
transformation… after just one use.
CAVIAR Anti-Aging
®
REPLENISHING MOISTURE CARE
Hydrate & Nourish Dry, Brittle Hair
THE SCIENCE OF SKINCARE FOR HAIR
Turn back the hands of time with CAVIAR
Anti-Aging haircare. Super-charged ingredients,
including our exclusive Age-Control Complex®,
provide moisture, vibrancy, shine and elasticity
for healthier, more youthful looking hair.
Each formula helps you age proof your hair
while repairing & preventing the effects
of intrinsic, environmental and chemical aging.
When used together, CAVIAR
Anti-Aging Moisture Shampoo
& Conditioner are proven to
minimize the visible signs of
aging hair. 100% of women
saw notable improvement
in shine, texture, softness &
manageability after just
one use.**
CAVIAR Anti-Aging Products Contain:
Caviar Extract
A rich source of Omega-3 Fatty Acids.
Delivers moisture, shine and elasticity.
Age-Control Complex®
Contains Caviar Extract and Vitamin C to address
chemical, environmental & natural aging.
Seasilk®
A blend of powerful marine botanicals
that provides exceptional moisture.
care
……Replenishing Moisture Shampoo Hydrates
moisture-starved hair.
……Replenishing Moisture Conditioner Nourishes
and hydrates while protecting from damage.
treatment
……Seasilk® Oil Gel The ultimate hybrid treatment
moisturizing treatment replenishes
moisture-starved strands, leaving hair
smooth, silky and youthfully restored.
……Omega+ Nourishing Oil A rich, indulgent treatment oil
……Replenishing Moisture Masque Intensive
……COMING SOON! Replenishing Moisture Milk
An ultra-hydrating leave-in conditioner for dry,
brittle, aging hair.
……3-Minute Shine Boost Acts like lip-gloss for your
the result
Hair looks younger after just one use.
100% FREE OF: PARABENS, SULFATES & PHTHALATES
hair by recharging color & providing an instant blast
of hi-def shine.
……Photo-Age Defense Leave-in treatment resurfaces
and smooths strands by filling in gaps & tears.
Prevents & reverses the damaging effects
of photo degradation.
*Based on an outside clinical study vs. untreated hair.
**Based on an outside consumer study vs. untreated hair. Individual results may vary.
& styler that provides essential moisture while
gently holding your style.
that increases shine by 250% and improves the overall
condition of hair by 80%, leaving strands hydrated and
silky soft.*
……Overnight Hair Rescue Instantly penetrates deeply
to repair & revitalize dry, damaged hair while
you sleep. Improves overall damage by 95%.**
……CC Cream A miracle leave-in product that delivers
10 benefits in one easy step, leaving hair perfectly
polished. Provides complete: Moisture, Shine,
Smoothness, Softness, UV Protection, Manageability,
Strength, Anti-Breakage, Heat Protection & Light Hold.
CAVIAR REPAIRx WITH STRAND-BUILDING PROTEINS
For Damage-Free Hair
Infused with Strand-Building Proteins that target
damage at the microscopic level, restoring hair
to its healthy, pre-damaged state.
CAVIAR CLINICAL WITH RED CLOVER
GROWTH COMPLEX
For Fuller, Denser-Looking Hair
Combats the causes of thinning hair
and protects the hair and scalp,
creating the ideal environment
for healthy hair.
PROVEN to reduce breakage by 95%.*
After just one use, 90% of women felt
their hair was repaired,**
with instant improvements in:
•
•
•
•
8 out of 10 people said their hair
felt thicker & fuller, and would
recommend the CAVIAR Clinical
3-Part System to a friend with
thinning hair or hair loss.**
Strength
Frizz Control
Softness
Shine
care
treatment
……Instant Recovery Shampoo Restructures and repairs strands to
……Fill & Fix Treatment Masque Deeply reparative treatment fills in gaps
……Instant Recovery Conditioner Transforms damaged hair and
……COMING SOON! Lengthening Hair & Scalp Elixir Conditions & strengthens
……Re-Texturizing Protein Cream Deeply restorative leave-in treatment
improve softness, texture and manageability.
protects against breakage and future damage.
and tears in strands, smoothing the cuticle to restore hair.
hair while nourishing the scalp, helping to maximize hair's potential length.
transforms the texture of coarse, porous, severely damaged hair while
protecting from breakage and future damage.
……Split Ends Mend A restorative treatment that repairs 93.3% of split ends
after one use, leaving hair soft & smooth.°
*Based on an outside clinical study vs. untreated hair.
**Based on an outside consumer study vs. untreated hair. Individual results may vary.
°Visibly reduces the appearance of split ends by binding primary split ends back together.
care
……Daily Detoxifying Shampoo A daily, sulfate-free cleansing treatment that
thickens hair while purifying & protecting the scalp. Reduces the amount
of DHT on the scalp & eliminates follicle-clogging dirt, excess sebum
& environmental residues, allowing denser-looking hair to surface.
treatment
……Daily Root & Scalp Stimulator A daily leave-in treatment that helps stimulate
the scalp. Defends against DHT build-up, excess sebum & other residues
known to clog follicles. Helps sooth dry, tight scalp without weighing hair down.
……Weekly Intensive Boosting Treatment An ultra-powerful weekly scalp
treatment designed to provide an intensive stimulating boost to the hair
and scalp, reinforcing the energizing and protective effects of CAVIAR Clinical
Daily Root & Scalp Stimulator.
……Caviar Clinical Starter Kit 3-Part System for fuller, thicker, denser-looking hair
includes Daily Detoxifying Shampoo, Daily Root & Scalp Stimulator and
Weekly Intensive Boosting Treatment.
……Exfoliating Scalp Facial An invigorating scalp treatment that rebalances moisture
levels on the scalp to control dryness. Active Fruit Enzymes and a unique bristle
dispenser exfoliate to help eliminate flakes.
style
……COMING SOON! Daily Densifying Foam A lightweight densifying mousse that
thickens and strengthens hair while helping to prevent breakage.
CAVIAR Anti-Aging
®
THE SCIENCE OF SKINCARE FOR HAIR
BODYBUILDING VOLUME CARE
Thicken & Lift Fine, Thin Hair
care
……Bodybuilding Volume Shampoo Thickens hair from root to tip.
……Bodybuilding Volume Conditioner Volumizes hair infusing fine
strands with weightless moisture.
style
……Amplifying Mousse Ultra-concentrated amplifying foam provides
volume, texture and control.
……Full-Body Volume Crème Boosts hair at the roots and provides
long-lasting, all-over volume.
BRIGHTENING COLOR CARE FOR BLONDES
Refresh & Extend Color
care
STYLERS & FINISHERS
For All Hair Types
style
……Brightening Blonde Shampoo Refreshes blonde tones
……Dry Shampoo A talc-free “shower in a bottle”
that gently absorbs excess oil, product build-up
and impurities.
……Brightening Blonde Conditioner Nourishes and hydrates
……Perfect Blowout Crème Creates sleek, smooth
blowouts with radiant shine.
and revives vibrancy while neutralizing brassiness.
while extending color vibrancy.
style
……Blonde Beauty Balm Leave-in formula enhances tone, smooths frizz
and provides weightless moisture, body, definition & shine.
……Styling Prep A primer for hair, which detangles,
increases manageability, and provides light
hydration, preparing hair for the application
of other styling products.
……Blonde Brightening Mist Creates 3D contrast and depth between
blonde tones, making highlights pop and infusing hair with intense shine.
*Based on an outside clinical study vs. untreated hair.
……Perfect Iron Spray A heat-activated iron spray that
protects hair from heat styling up to 450°F* while
reducing styling time. Provides light hold for
longer-lasting styles.
finish
……NEW LOOK! Rapid Repair Spray® Vitamin-packed
spray adds instant shine & elasticity.
……Working Hair Spray Provides humidity resistance
with a flexible, brushable hold while adding fullness
and shine.
……Extra Hold Hair Spray Fast drying, ultra-firm
control without stiffness or flaking.
……Perfect Texture Finishing Spray A dry multi-tasking
spray that provides texture & light hold. travel kit
……CAVIAR Transformation Kit A portable 4-piece set
in a chic, reversible clutch that includes: Replenishing
Moisture Shampoo, Replenishing Moisture Conditioner,
Overnight Hair Rescue & Working Hair Spray.
BAMBOO
BAMBOO® SMOOTH WITH KENDI OIL
For Strong, Sleek, Frizz-Free Hair
BECAUSE GREAT HAIR
SHOULD BE SUSTAINABLE.®
Every product in the eco-chic BAMBOO
collection contains pure, eco-certified Bamboo
Extract to immediately boost hair’s intrinsic
strength and flexibility.
Each collection is additionally formulated
with a key natural ingredient such as Kendi Oil,
Indian Gooseberry, Maca Root, Kalahari Melon or
Blue Yucca Root to give you unbeatable results.
care
……Kendi Pure Treatment Oil Instantly absorbing Kendi
Oil banishes frizz, imparts intense shine
& protects color while providing vital nutrients.
Best for thick & coarse hair types. 85% of women
saw smoother hair and less frizz after one use.**
……Anti-Frizz Shampoo Sulfate-free cleanser leaves
hair immediately smoother.
……Anti-Frizz Conditioner Nutrient rich, ultra
moisturizing paraben-free conditioner provides
intense hydration.
treatment
……Kendi Intense Moisture Masque Deeply penetrating
……Kendi Dry Oil Mist This lightweight, instantly
absorbing mist eliminates frizz, shields hair from heat
styling tools and enhances shine. Best for medium
hair types.
……Kendi Dry Oil Micromist This ultra-lightweight,
instantly absorbing micromist provides a weightless,
satin finish for silky sleek hair. For all hair types.
Ideal for fine & thin hair.
treatment nurtures frazzled strands. Transforms
rough, unruly hair into smooth, sleek strands.
the result
Beautifully healthy hair without compromise.
100% FREE OF: PARABENS, SULFATES & PHTHALATES
……Anti-Breakage Thermal Protectant Spray
Instantly repairs, strengthens and smooths strands.
Provides thermal protection up to 428°F. Prevents
breakage up to 87%.*
style
……Frizz-Correcting Styling Lotion Creates sleek,
*Based on an outside clinical study vs. untreated hair.
**Based on an outside consumer study vs. untreated hair. Individual results may vary.
shiny hair while fighting frizz & flyaways.
……Anti-Humidity Hair Spray Ultra-dry hair spray with
flexible hold acts as a barrier to humid conditions
by locking out frizz.
……COMING SOON! Anti-Frizz Curl-Defining Cream
Lightweight conditioning formula separates and
smooths curls for frizz control and definition.
……COMING SOON! Anti-Frizz Curl Re-Activating
Spray Lightweight mist re-activates, enhances and
tames frizzy curls without weighing them down.
travel kit
……Bamboo Smooth On-the-Go Kit A portable 4-piece
set that includes: Anti-Frizz Shampoo & Conditioner,
Kendi Pure Treatment Oil & Anti-Humidity Hair Spray,
all in an eco-chic travel bag.
BAMBOO
BECAUSE GREAT HAIR
SHOULD BE SUSTAINABLE.®
If I had to pick one word
to describe what happens
to my hair when I use Alterna,
it would have to be
transformation.
- Katie Homes
BAMBOO® SHINE WITH INDIAN GOOSEBERRY
For Strong, Brilliantly Glossy Hair
BAMBOO® VOLUME WITH MACA ROOT
For Strong, Thick, Voluminous Hair
care
care
……Luminous Shine Shampoo Sulfate-free formula restores strength
and healthy radiance.
……Luminous Shine Conditioner Paraben-free conditioner infuses
moisture for silky and dramatically shinier hair.
style
……Silk-Sleek Brilliance Cream Nourishing cream glosses hair with
healthy-looking shine and radiance while taming frizz and flyaways.
……Abundant Volume Shampoo Sulfate-free
formula energizes & invigorates hair for
a full-bodied look.
……Abundant Volume Conditioner Paraben-free
conditioner provides weightless moisture
& amplifies hair volume.
style
……Luminous Shine Mist Weightless finishing mist polishes any
hair type with sheer, mirror-like shine.
……Weightless Whipped Mousse Feather
travel kit
……Plumping Strand Expand Lightweight
……BAMBOO Shine On-the-Go Kit A portable 4-piece set that includes:
Luminous Shine Shampoo & Conditioner, Silk-Sleek Brilliance Cream
& Luminous Shine Mist, all in an eco-chic travel bag.
*Based on an outside clinical study vs. untreated hair.
light mousse builds in thickness, lift and
long-lasting volume. Never stiff or crunchy.
lotion instantly plumps up strands
for full-bodied hair.
……48-Hour Sustainable Volume Spray
Weightless spray immediately thickens
each strand, amplifying full-bodied all
over volume by 105% for 48 hours.*
……2-in-1 Volumizer This lightweight,
non-sticky volumizer can be used on
damp or dry hair to add body, definition
and lift for all hair types.
……Uplifting Root Blast Boost fullness &
lift at the roots where you need it most.
Strong hold formula is never stiff or sticky.
travel kit
……BAMBOO Volume On-the-Go Kit
A portable 4-piece set that includes:
Abundant Volume Shampoo & Conditioner,
48-Hour Sustainable Volume Spray and
Uplifting Root Blast, all in an eco-chic
travel bag.
BAMBOO
BAMBOO Color Hold+ Vibrant Color Shampoo,
Conditioner & Fade-Proof Finishing Gloss are proven
to retain color & brightness for 60 washes.*
BECAUSE GREAT HAIR
SHOULD BE SUSTAINABLE.®
BAMBOO STYLE® WITH BLUE YUCCA ROOT
For Stronger, Healthier Hair That’s Just Your Style
care
……Deep Cleanse Clarifying Shampoo Sulfate-free, non-stripping shampoo
gently detoxifies and removes dulling product build-up, restoring natural shine
and radiance.
style
……Cleanse Extend Translucent Dry Shampoo – Bamboo Leaf: A virtually translucent
dry shampoo with a fresh, light scent that absorbs oil, product build-up & impurities
to extend the life of your blowout without leaving a powdery residue.
……Cleanse Extend Translucent Dry Shampoo – Sheer Blossom: A virtually
translucent dry shampoo with a delicate, floral scent that absorbs oil, product
build-up & impurities to extend the life of your blowout without leaving
a powdery residue.
……Cleanse Extend Translucent Dry Shampoo – Mango Coconut: A virtually
translucent dry shampoo with an exotic, fruity scent that absorbs oil, product build-up
& impurities to extend the life of your blowout without leaving a powdery residue.
……Super-Natural Curl Shaping & Defining Cream Lightweight conditioning cream
formula separates curls with super-natural definition, shape & control.
……Boho Waves Tousled Texture Mist This weightless texturizing mist instantly gives
you natural, tousled, “just-back-from-the-beach” waves.
……Pin Straight Styling Balm Thermal protectant balm with humidity resistance and
style memory, smooths and seals the hair cuticle for shiny, sleek-straight hair.
……Freestyle Flexible Control Gel Flexible, long-lasting hold gel provides pliable
control in a flake-free formula.
……Texturizing Body Boost Volumizing Liquid Powder Aqueous, dust-like-powder
works its magic on hair adding volume, lift, texture, separation & light control.
……Form Ultra-Hold Sculpting Clay Ultra-hold compound has concentrated styling
power to achieve & maintain sculpted shape, definition & texture.
……Shape Moldable Texture Paste Mid-weight, medium-control paste for moldable
texture, shape and separation.
……Ultra Hold Hair Spray Quick drying, humidity-resistant, firm-hold hair spray
BAMBOO® Color Hold+ WITH KALAHARI MELON
For Strong, Vibrant, Color Protected Hair
BAMBOO® MEN WITH HEMP SEED OIL
For Strong Hair & A Healthy Scalp
care
care
……Vibrant Color Shampoo Sulfate-free shampoo gently cleanses
while maintaining healthy, vibrant color.
……Invigorating Shampoo & Body Wash Deep-cleanses both hair
and body while maintaining essential moisture balance.
……Vibrant Color Conditioner Paraben-free conditioner keeps hair
strong & healthy with beautifully vibrant color.
……Nourishing Conditioner & Shaving Cream Hydrates hair without weighing
treatment
style
……Rehab Deep Hydration Masque Intensely nourishes colored hair,
leaving it soft & incredibly silky.
style
……Fade-Proof Finishing Gloss Weightlessly veils hair with a UV
shielding barrier that fade-proofs color while enhancing shine.
stays put without being stiff or sticky.
*Based on an outside clinical study vs. untreated hair.
it down. Doubles as a shaving cream to set up a clean, close shave.
……Power Hold Max Strength Gel This maximum-hold gel instantly
molds and holds hair, giving shape & definition.
……Texturizing Wax Style Stick Glides on easily giving instant definition
& pliable hold.
AlTERNA STYLIST
®
AlTERNA Professional
Indulge in one of Alterna’s in-salon treatments
THE SCIENCE OF TEN
tm
Infused with the perfect blend of 10 of the world’s
most effective ingredients, this nutritionally
super-charged collection helps you take your hair
to the height of perfection.
All Science of TEN Products Contain:
• Arabian
Frankincense
• African
Cacao Extract
• Color
Hold®
• Caviar
Age-Control Complex®
• Bulgarian
Primrose
• Moroccan
• White
2 Minute Root Touch-Up
FREE OF: Ammonia, Peroxide & Synthetic Color
A fast and commitment-free way to erase roots and blend away greys,
these colors are specially designed as a temporary solution between
salon visits. Natural, mineral-based gel formulas dry quickly and won’t
flake or rub off once dry. Easy, no-mess applicator brush delivers complete
coverage that washes out with just one shampoo.
……Blonde Instantly cover roots with natural sun-kissed color. Blonde is best
for use on light to medium blonde hair with single-processed or highlighted
golden & honey tones.
……Light Brown Colors roots on contact, giving them a natural light brown hue.
Light brown is best for use on light to medium brown hair with
single-processed or highlighted caramel tones.
……Dark Brown Immediately conceals roots, covering them with rich dark
brown color. Dark brown is best for use on medium to dark brown hair
with single-processed or highlighted dark brunette tones.
……Black Works in a flash to mask roots with a deep sable black color. Black is best
for use on very dark brown and rich black hair that’s single processed.
• Hyaluronic
•
Quillaia
Truffle Oil
Acid
Grape Seed Oil
• Arnica
Flower
care
……CAVIAR Repair
Reconstruction Treatment
A revolutionary 3-step system designed to reconstruct distressed hair
and restore it to a healthy, damage-free state. This transformative
reconditioning treatment combines a unique blend of essential nutrients
and Strand-Building Proteins that target damage at the microscopic level,
working to repair each individual strand of hair from the inside out.
……Shampoo Sulfate-free cleanser sweeps away impurities
x
and deeply nourishes hair.
……Conditioner Exceptionally rich conditioner provides instant
moisture to dehydrated hair.
treatment
……BAMBOO Color Hold+ Post-Color Lock Treatment
Locks-in newly deposited hair color with CuticleSeal technology,
re-sealing the hair shaft to prevent the oxidative color-fading that occurs
within the critical first 72 hours following hair color processing.
Hair is left with longer-lasting color intensity, vibrancy & healthy shine.
the result
Hair is instantly transformed from ordinary
to extraordinary.
……Masque Ultra-concentrated treatment penetrates quickly
to renew and repair hair.
what people are saying
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Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA
products are 100% FREE OF Parabens,
& Phthalates
ALTERNA
products are 100% FREE OF Parabens,
Since Sulfates
1997, Alterna
has pioneered
"alterna-tive"
luxuryare
haircare.
your
haircare need,
Sulfates & Phthalates ALTERNA products
100%Whatever
FREE OF
Parabens,
Sulfates & Phthalates ALTERNA products
we
believe
that
you
shouldn't
have
to
choose
are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates &
between
clinically-proven,
salon-tested
Phthalates ALTERNA products are 100%
FREE
OF Parabens,
Sulfates results
& Phthalates ALTERNA products are 100%
& natural, good-for-you ingredients.
FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates
That's why our products are:
ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF
Pure. Proven. Professional.
Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA
products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens,
Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products
are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates &
Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100%
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products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens,
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Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA
products are 100% FREE OF Parabens, Sulfates & Phthalates ALTERNA products are 100% FREE OF Parabens
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