the best of southeastern travel

THE BEST OF
SOUTHEASTERN
TRAVEL
D O N ’T
T!
MISS OU
New
Editoria!l
Content
FROM THE PUBLISHERS OF
2015-16 MEDIA KIT
ancillary title from the publishers of Atlanta
magazine, showcases the top travel destinations
in the southeastern United States. Our writers
and editors travel the South, visiting idyllic small
towns and exciting cities in search of outstanding
DAY NIGHT
and beloved bed-and-breakfast establishments,
as well as stories on a range of recreational
NIGHT
Nashville
& D AY
ROCK AROUND THE CLOCK ON A
GETAWAY TO MUSIC CITY U.S.A.
BY KEVIN BENEFIELD
SOUTHBOUND
»
P H O TO C R E D I T T K
P H O TO C R E D I T T K
MAYBE IT’S A BYPRODUCT OF COUNTRY MUSIC’S COMING OF AGE,
76
a decades-long emergence from the fringes of American music to mainstream dominance that ultimately put its capital on the must-see map. Maybe it’s the eponymous
hit ABC television drama filmed on its streets and celebrating its grit-meets-glitz spirit
and style. Maybe it’s the explosive food scene or the legion of entrepreneurial artisans—
leatherworkers, distillers, candy makers, and clothiers—that have set up shop in the
city’s redeveloped warehouse and factory buildings. Maybe it’s just kismet.
Whatever the reason, Nashville is hot, white hot, Nashville-hot-chicken hot (and as any
local will tell you, it simply doesn’t get any hotter than that). And with so much to see and
hear and taste, it’s a good thing Nashville is also known as a town that rises early and stays
up late, affording visitors plenty of time to take advantage of the round-the-clock fun.
SPRING + SUMMER 2015
SOUTHBOUND
»
SPRING + SUMMER 2015
vacation opportunities. Readers are also treated
to profiles of legendary resorts, celebrated inns,
activities, from golfing and gaming to shopping
and spa treatments. We report on the signature
events and festivals that celebrate the region’s
unique culture, and share insider tips from fellow
Southerners on making the most of your getaway.
77
WHATʼS
CLASSIC
SMALL
and
WHAT’S
COMING
Charleston
BIG
BY BROOKE PORTER KATZ
Charleston is a
city of contrasts.
BY WENDELL BROCK
There’s the charming side, with
its cobblestone streets, flowerfilled window boxes, and shop
owners always ready with a
smile. Then there’s the edgier,
more contemporary side, one of
trendy designer boutiques, ofthe-minute restaurants, and a
sophisticated cocktail scene. To
highlight the Holy City’s duality,
we asked a panel of local experts
to weigh in on topics ranging
from architecture and the arts
to shopping and nightlife. Here,
they share both the timeless,
not-to-miss spots that have made
Charleston what it is today—and
the new places that will define
the city’s future.
62
SOUTHBOUND
»
FA L L + W I N T E R 2 0 1 4
S P R E A D P H O TO S BY J E R E M Y H A R W E L L , LO W E R R I G H T : O L I V I A R A E J A M E S
SOUTHBOUND
»
FA L L + W I N T E R 2 0 1 4
FROM THE SMOKY MOUNTAINS OF TENNESSEE
TO THE FLAT, FERTILE FARMLANDS OF RURAL
SOUTHWEST GEORGIA, SOUTHERN CRAFT
DISTILLERS ARE INTOXICATING TOURISTS WITH
TALES OF HISTORY AND HOOCH. OPEN FOR
TOURS AND READY FOR VISITORS, THEY ARE
PASSING THE JAR TO A GENERATION OF SIPPERS
AS THIRSTY FOR SMALL-BATCH BOURBON,
RUM, AND MOONSHINE AS OTHERS ARE FOR
REGIONAL WINES AND LOCAL BREWS.
71
PAGE
SOUTHBOUND FALL + WINTER 2014
63
P H O TO BY H A R O L D DA N I E LS
SOUTHBOUND
»
FA L L + W I N T E R 2 0 1 4
71
50
Southbound
»
Spring + Summer 2015
o uter ban ks cvb
Southbound magazine, the newest
Southbound’s engaging, informative departments
offer readers the inside track on Southern travel.
Made in the South
pack
your
bags
Calendar
Going
Coastal
Road Trip
ON THE
ROAD
When Harvey Hess Jr.
opened his Kitty Hawk hot
dog stand in 1975, its only
neighbors were sand dunes
and sea oats. Forty years
have brought plenty of
changes to the area, but
hungry beachgoers can
still enjoy the signature
Snap Dog, made locally
with grass-fed beef and
pork in a natural casing.
Classic rock tunes and kids’
meals served on souvenir
Frisbees add to the fun.
captnfranks.com
Weekend in style with
these seaside essentials
by whitney tomasino
p h o t o g r a p h b y j e r e m y h a rw e l l
Wright Brothers
National Memorial
Wright Brothers
National Memorial
On December 17, 1903,
along a sandy expanse in
Kill Devil Hills, brothers
Wilbur and Orville Wright
achieved the first successful airplane flights. Visitors
to this National Park
Service memorial may view
a full-scale reproduction of
the Wright Flyer, stand on
the spot where the brothers first took to the air,
and hike to the six-story
art deco–inspired granite
monument atop Big Kill
Devil Hill. nps.gov/wrbr
America’s first national
seashore stretches across
seventy sandy miles of
coastline. Explore the
austere, otherworldly
landscape of shifting
For sixty-five years, shellfish lovers have swarmed the Shrimp Capital of Louisiana for the Delcambre
Shrimp Festival. This beloved event celebrates the hometown delicacy with a shrimp cook-off and
gourmet demonstrations, as well as the crowning of the Shrimp Festival queens (including Little, Junior,
and Teen). Don’t miss the live music and fais do-dos (Cajun dance parties), carnival rides, boat parade,
and of course, the blessing of the fleet. August 12–16. shrimpfestival.net
22
Southbound
»
THE OUTER
BANKS
Take a drive through three distinctive North Carolina barrier islands,
each claiming historic firsts.
i l l u s t r at i o n b y e d a k a b a n
p h o to c r e d i t t k
Clockwise from bottom left: 1. Nelly sandal $45, Oka-B, Buford, GA, oka-b.com 2. Cream Rose silk scarf $95, Grandiflora Textiles, Atlanta, GA, grandifloratextiles.com 3. The Malie Tote $160, Arrows
Design Co., Atlanta, GA, arrowsdesignco.com 4. Edie dress $312, Leona, Nashville, TN, leonany.com 5. Dockside red seersucker swim trunks $59, Southern Marsh, Baton Rouge, LA, southernmarsh.com
6. The Sandbag $98, Chapman at Sea, Boca Raton, FL, chapmanatsea.com 7. Slimz Pelican flip-flops $24.99, Feelgoodz, Raleigh, NC, feelgoodz.com 8. Boston cabinet $5,310, Grizzel & Mann, Atlanta,
GA, grizzelandmann.com 9. Sestos bikini top $94; Gela bikini bottom, $84, Tara Grinna, Conway, SC, taragrinna-swimwear.com 10. Classic fedora $235, Makowsky Millinery, Memphis, TN, makowskymillinery.com 11. Kimmy Boatneck $42, The Southern Shirt Company, Tuscaloosa, AL, southernshirt.com 12. Charleston button-down $95, Coast Apparel, Pawleys Island, SC, coastapparel.com
13. Chadbourn chino $108, Lumina Clothing Co., Raleigh, NC, luminaclothing.com 14. Polka dot belt $75, Asher Riley, Birmingham, AL, asherriley.com 15. PUL wet bag $22, The Plaid Scottie, New
Orleans, LA, etsy.com/shop/theplaidscottie 16. Flipjacks $69.50, Southern Tide, Greenville, SC, southerntide.com 17. Heathered zip pullover $125, Southern Tide, Greenville, SC, southerntide.com
|
Southbound
»
Spring + Summer 2015
by kevin benefield
25
Spring + Summer 2015
m a p b y s t e v e n s ta n k i e w i c z
34
SOUTHBOUND
»
a trio of barrier islands hugging north carolina’s atlantic coast,
the Outer Banks was the setting of many historic firsts. Centrally located
Roanoke Island was the site of England’s first settlement in the New World.
Founded in 1585 under the authority of Sir Walter Raleigh on behalf of Queen
Elizabeth I, the colony preceded Jamestown by twenty-two years. To the north lies
Bodie Island, home to popular vacation communities including Nags Head,
Kitty Hawk, and Kill Devil Hills, where the Wright brothers first took flight in
1903. To the south is quieter Hatteras Island, an ideal location for exploring
America’s first national seashore, established in 1953, as well as other natural
treasures, such as Pea Island National Wildlife Refuge, home to enormous
flocks of migratory birds and nesting sites for several sea turtle species.
dunes, crashing waves, and
stunted trees via beach
access ramps along North
Carolina Highway 12 on
Hatteras Island. Don’t miss
the views from the top of
Cape Hatteras Lighthouse,
the nation’s tallest, located on the southern tip
of the island in Buxton. Ask
about new night climbs.
nps.gov/caha
The Inn on
Pamlico Sound
Innkeeper Steve Nelson
wows guests of his
intimate Buxton establishment with a slate of
amenities you’d expect at
a major resort: complimentary kayaks, paddleboards,
and bikes; a 24-hour pool;
a private dock; and a
fourteen-seat theater. Plan
on dinner (as well as breakfast) at the inn’s elegant
Cafe Pamlico, where dishes
feature fresh seafood,
fork-tender steaks, and
fruits and vegetables
grown on the property.
innonpamlicosound.com
unraveled yarn
Graveyard of the
Atlantic Museum
and gifts
Over the course of the last
400 years, hundreds of
ships (some say thousands) have sunk in the
treacherous waters off the
coast of the Outer Banks,
dubbed the Graveyard of
the Atlantic. Learn about
the strong currents, hidden shoals, and powerful
storms that contributed
to the tragedies, as well
as the myriad ships that
met their fates along these
shores at this Hatteras
museum. graveyardoftheatlantic.com
mefford jewelers
for more than sixty years,
this family-run retailer
kept florence bejeweled.
in 2014, a new generation
took over in a restyled
space with handcrafted
jewelry and special-edition
music watches certified
by muscle Shoals Sound
Studios’ famed Swampers.
meffordjewelers.com
The Bird Store
Jockey’s Ridge
State Park
SPRING + SUMMER 2015
Featuring a landscape
more closely resembling
North Africa than North
Carolina, Jockey’s Ridge
affords visitors a taste
of the world’s great
deserts. Hike the tallest
sand dunes in the eastern
United States, topping out
between ninety and 100
feet. If you’re itching for
still higher altitudes, Kitty
Hawk Kites, which operates the world’s largest
hang-gliding school, offers
lessons at the Nags Head
park. kittyhawk.com
The White Doe Inn
The 1910 late Queen
Anne–style home, the
largest residence on Roanoke Island, is undeniably
grand. The guest rooms,
featuring antique furnishings and bedside fireplaces,
are gracious and plush.
But it’s innkeepers Bebe
and Bob Woody, retired
U.S. National Park Service
rangers, that make this inn
in Manteo so special; their
sixty-plus years of experience welcoming the public
and intimate knowledge of
the area mean you won’t
find finer hosts. whitedoeinn.com
billy reid
White
Doe Inn
Florence’s
north court street
The Elizabethan
Gardens
Home to Dixie cool
by larry bleiberg
|
map by marilena perilli
the closest interstate, Florence, Alabama, manages to attract clothing designers, musicians, and creatives of all stripes. Home
to the University of North Alabama and the state’s only Frank Lloyd Wright
residence, life centers on North Court Street, a thoroughfare with brick buildings and a vibe straight out of the fifties. But unlike so many other downtowns
struggling to stay afloat, Florence buzzes with restaurants, bars, and boutiques.
At one end, visitors can pay homage to Leo III and Una, feline college mascots
who live in the nation’s only campus lion habitat. At the other, a new state
historic marker notes that the Rolling Stones stayed here when they recorded
legendary hits “Brown Sugar” and “Wild Horses” at nearby Muscle Shoals
Sound Studio. In the nine blocks in between, Florence finds its cool.
although an hour from
The Elizabethan
Gardens
SOUTHBOUND
»
36
SPRING + SUMMER 2015
Southbound
35
»
the international designer
calls florence home, creating luxury americana
clothes with a Southern
twist in his upstairs studio.
Sip a bourbon as you
browse the flagship store
below. billyreid.com
Street Smart
alabama outdoors
odette
wine seller
from alabama bison sliders
to salads made with local
produce, find tasty takes
on regional products at this
lauded eatery. this is also
bourbon central, with more
than sixty varieties and
craft cocktails designed
by the state’s only certified Specialist of Spirits.
odettealabama.com
this wine emporium and
bar stocks more than 400
labels from alabama to
australia. Stop by for
friday night tastings—the
shop’s proprietress will
happily suggest food
pairings. beer lovers will
appreciate pours from local
Singin’ river brewing co.
florencewineseller.net
Spring + Summer 2015
Notebook
Tracking the hottest trends and reporting
the biggest news in Southern travel
WORD OF MOUTH
Made in the South
Showcasing great regional products, from
weekend bags to tailgate gear
Spotlighting the South’s most iconic and
beloved festivals and happenings
Where in the South?
Weekend Getaway
Travelogue
Road Trip
PA G E 7 8
SOUTHBOUND
ASHEVILLE'S
INDIE
SPIRIT
Some compare it to Paris for its art deco buildings, others
to Portland for its strong sense of community. But if you ask the
entrepreneurs responsible for Asheville’s rebirth over the last
two decades, they will tell you their city is simply incomparable.
BY BRET LOVE
SOUTHBOUND
»
FA L L + W I N T E R 2 0 1 4
Farther South
Providing travel tips and best bets for
Caribbean and Central American travel
Take Five
Offering our suggestions for themed
travel, from our favorite wineries and
spas to great golf and antiquing
Southbound Magazine, the App!
Southbound magazine will come alive with state-ofthe-art interactive features for both extended
editorial content and engaging, enhanced
advertiser engagement including videos,
interviews, slide shows and even
embedded digital visitor guides.
Available for iPad in the Apple
Newsstand. Download to
iPhone and Android
via Zinio.
FA L L + W I N T E R 2 0 1 4
78
B&B/Inn
Presenting original travel essays
penned by some of the South’s most
celebrated authors
Exploring the region’s most storied trails
and interesting itineraries
51
Showcasing the best-loved B&Bs
and inns in the South
Revealing best bets for travel from
five professionals representing a
travel-related industry (e.g. chefs,
park rangers, tour operators)
Presenting our best bets for shopping,
dining, and lodging in a selected city or town
Spring + Summer 2015
Ask a Local
Weigh In
Presenting an off-the-beaten-path
attraction or historic site with a
compelling backstory
»
Hotel
Spotlighting the South’s finest
hotels, from historic grand dames
to sleek high-rises
Sharing insider information from
locals on how to make the most of
a visit to their hometowns
ON THE ROAD
Resort
Showcasing the region’s most
acclaimed and luxurious resorts
Star Turn
Featuring interviews with some
of the South’s most well-known
personalities
Calendar
Southbound
SPOTLIGHT
Profiling the unique character of a
popular neighborhood or district
COURTESY OF ASHEVILLE CVB
for nearly a century,
florence has lunched at
this legendary spot. order
the chicken salad or the
pimento cheese, also sold
in local stores. wash it
down with a signature
orange-pineapple shake.
256-764-1503
university kids come here
for outdoor clothes and
backpacking gear, but visitors appreciate the staff’s
extensive knowledge of
the area. ask for hiking tips
in places like cane creek
canyon nature preserve,
where the store manager
proposed to his girlfriend.
alabamaoutdoors.com
IN EVERY ISSUE
PACK YOUR BAGS
court street market
if San francisco’s ferry
building marketplace had
a Southern cousin, it might
resemble this, with a wine
and cheese bar, cafe, and
gourmet popsicles. look
for Jack-o-lantern farms,
a hamilton, alabama,
producer selling organic
greens and local honey.
courtstreetmarket.org
trowbridge’s ice
The Inn on
Pamlico Sound
This unexpected oasis of
shade trees and flowering
plants in Manteo was
inspired by the elaborate
English gardens once enjoyed by Queen Elizabeth I
and her court. Highlights
include statues of Her
Majesty and Virginia Dare,
the first child born of
English parents in America;
an ancient oak believed
to have been alive when
the first English colonists
landed here in 1585; and a
rose from the royal garden
at Windsor Great Park
given by Queen Elizabeth
II. elizabethangardens.org
from slip knots to short
rows, this emporium has
crochet cachet. consider
it a coffee shop for the
knitting world, complete
with rare imported yarns
instead of espressos and a
community ready to assist
with a challenging stitch.
unraveledyarn.net
cream & sandwich bar
Capt’n Franks
Hot Dogs
will be impressed by the
selection of carved shorebirds, antique decoys, and
seashore prints by local
artists. thebirdstore.biz
T H E I N N O N PA M L I C O S O U N D : R AY M AT T H E W S . W H I T E D O E I N N : J U M P I N G
R O C K S P H O T O G R A P H Y. A L L O T H E R P H O T O G R A P H Y : W H I T N E Y T O M A S I N O .
Prawn Stars
Discover the story
behind the founding and
disappearance of Roanoke
Colony at the longest-running outdoor drama in the
nation. First staged in 1937,
the large-scale production
is performed nightly (except Sundays) from Memorial Day weekend through
mid-August on the banks
of Roanoke Sound in
Manteo. Enjoy a little
sixteenth-century banter
at pre-show cast dinners
with Queen Elizabeth, Sir
Walter Raleigh, and Chief
Manteo. thelostcolony.org
Cape Hatteras
National Seashore
The Bird Store
With nearly 400 avian species living in or migrating
through the islands, birding
is big in the Outer Banks.
For almost thirty years,
Philip and Susan Harvey
have honored this natural
legacy at their expertly
curated art gallery in Nags
Head. Seasoned collectors
and souvenir hunters alike
by jennifer green
Street Smart
on the
road
The Lost Colony
Outdoor Drama,
Manteo
Capt’n Franks
Hot Dogs
m e f f o r d : pat r i c k h o o d . b i l ly r e i d : b i l ly r e i d . w i n e S e l l e r : m e a g a n b l a c k b u r n
pack
your
bags
Southbound
DEMOGRAPHICS
MONTHLY AAM AUDITED
CIRCULATION
68,280
Atlanta magazine subscribers spent $246,118,680 on travel within the U.S.
over the past year—this is the number one investment category out of 15 categories
TOTAL READERSHIP
447,731
measured. Atlanta magazine readers love to travel. According to subscriber
surveys, our readers indicated they want even more editorial content
on travel—second only to our dining coverage. In order to meet
that reader demand, we dedicate two stand-alone publications
specifically to travel within the Southeast.
95.5 percent of Atlanta magazine subscribers will or have
vacationed in the following Southern states: Alabama, Florida,
Georgia, Louisiana, Mississippi, North Carolina, South Carolina,
and Tennessee.
$186,300
Expanded
tion
DistribLu
S, INNS,
AVERAGE NET WORTH
$1,209,600
AVERAGE MARKET VALUE
OF PRIMARY HOME
E
VIA H OT
CE
NFEREN
AN D CO
ROSS
C
A
S
R
E
CENT
TH
THE SOU
AD RATES*
Southbound magazine will reach
all Atlanta magazine subscribers
polybagged with the April and October
issues, plus an additional 10,000 copies
will be on newsstands throughout the
Southeast. Total circulation: 75,000
AVERAGE HOUSEHOLD INCOME
1x
$459,500
FEMALE SUBSCRIBERS
64%
2x
MALE SUBSCRIBERS
36%
Full page . . . . . . . . . . . . . . . $6,455 . . . . . . . . . .$5,485
Two-thirds page . . . . . . . . . . $5,390 . . . . . . . . . $4,580
Half page . . . . . . . . . . . . . . . $4,430 . . . . . . . . . $3,765
Third page . . . . . . . . . . . . . . $3,560 . . . . . . . . . .$3,020
Sources: Ipsos Mendelsohn Subscriber Study,
August 2010; The Media Audit, October–
December 2011/April–May 2012; AAM
Publisher’s Statement, June 2013
Quarter page** . . . . . . . . . . . $2,185 . . . . . . . . . .$1,860
Sixth page** . . . . . . . . . . . . . $1,495 . . . . . . . . . .$1,075
prem ium p o s itio ns
Back cover . . . . . . . . . . . . . . $8,750 . . . . . . . . . $7,435
Inside front cover . . . . . . . . . . $7,745 . . . . . . . . . .$6,580
Inside back cover . . . . . . . . . . $7,745 . . . . . . . . . .$6,580
Page 1 . . . . . . . . . . . . . . . . . $7,640 . . . . . . . . . $6,495
Two-page spread . . . . . . . . . . $11,965 . . . . . . . . $10,170
visitstpeteclearwater.com
*All rates are net and include 4-color.
**Quarter and sixth page ads will be formatted 4 or 6 ads to a page
Southbound targets
your number one
feeder market:
Atlanta.
In addition,10,000 copies
will be on sale on newsstands across the Southeast
in the following markets:
Nashville, TN
AD SIZES
Chattanooga, TN
Full page trim size . . . . . . . . . . . . . . . . . . . 8" x 10.5"
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Please submit a high-resolution PDF to
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Whitney Tomasino, production manager:
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[email protected], 404-527-5526
Half page horizontal . . . . . . . . . . . . . . . . . 7" x 4.625"
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Upload the PDF to the Southbound Ads folder and notify
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ADVERTISING DEADLINES
FALL/WINTER 2015
SPRING/SUMMER 2016
FALL/WINTER 2016
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