potent new formula eliminates grease! - Bio

STATEWIDE SUPPLY, INC.
PRSRT STD
US POSTAGE
PAID
MADISON, WI
PERMIT #1
7352 Darlin Court, Unit 1
Dane Wisconsin 53529
1-800-553-5573
Fax: (608) 850-5558
E-mail: [email protected]
Volume
Issue
Volume
12,10,
Issue
12
August
2006
April
2008
The
The Plumbing
Plumbing Industry
Industry Exclusive
Exclusive Since
Since 1975
1975
NEW PATENTED TIMER
The wait is over!
Thanks to new
“advances”
in technology we are
finally able to bring you a
liquid product that has met
all our requirements! It’s a custom
formulated blend of bacteria and
enzymes that surpasses anything
on the market today! It’s available exclusively to you
from Statewide Supply, Inc., a name you can trust.
IS A
“MAGNET”
FOR
PROFIT!
We know you’ve been waiting a long time for this day and we appreciate your patience. Maximizer DT Pro is an industrial
strength liquid that requires no premixing, contains no soap or chemicals, is not caustic or acidic and does not emulsify
grease or oil. Its unique blend of Class 1 organisms are “fast acting” and bio-degrade waste onsite! Stabilizers in the product
prevent it from becoming active until it is put into the waste stream. Together the bacteria and enzymes breakdown the waste
Everyone
knows
easy to
sell aand
drain
cleaning
product or septic additive,
first time! and
Especially
if the
customer
happens to
and
convert
it intoit’s
carbon
dioxide
water.
It’s environmentally
friendly,the
economical
safe for
all types
of plumbing.
It
be dealing
with
a messy plumbing
disaster!
The problem
is, whatIthappens
after the
sale?
Did the
producttraps,
do what
said
can
be used
in commercial,
residential
and industrial
applications.
will eliminate
waste
buildup
in grease
lift you
stations,
it would?
solvesystems.
their problem? And if it did, are they still treating their drains and septics monthly to prevent future
drain
lines, Did
anditseptic
problems? The answer to these questions is the key to increasing sales and profits!
One of the most amazing and “profitable” applications is
restaurant grease traps! Maximizer DT Pro
First especially
of all, if youdesigned
want to solve
your customer’s
It’s the #1
contractor’s
it works!
was
to eliminate
greaseproblems,
and oil sell them Bio-Clean!(F.O.G.)!
Everyone
in this choice
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knows
what
Butbig
it only
works, if
they use
today’s busy
world,
consumers often forget to
treat theirand
drains
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tanks for
months!
a
problem
grease
is! it!It’sIn clogging
our
sewers
nationwide
it’sand
a costly
to clean
up.
It’s not until are
the sink’s
cloggedregulations
again, or they’re
standing
in shower
water,
up to their
ankles, that
Restaurants
facing stricter
and huge
fines
because
of grease
blockages
in they
city
even think
thatofcan
of Bio-Clean
under
the
sink! Without
regular application,
they don’t
get the
mains.
Theabout
disposal
grease
is expensive
and
difficult
due to restrictions
from regulatory
agencies.
Congratulations to the following list of winners in our Pot of Gold contest in the April 2006 newsletter! They correctly
full benefits of the product; their problems come
back; and you lose out on repeat sales. (And profits!)
identified the hidden “pot of gold” symbol. (It was on Page 6 in the camera graphic.)
a smelly grease trap. It’s messy and timeAnd the contractor has issues too! No one wants to clean
But not any
up with Everyone
a
reminder
that’s backups
an industry
If you want a product that eliminates
this
will
consuming.
It’s more!
also hardWe’ve
on thecome
equipment!
just wants an“patented
easy, foolproof
systemsystem”
that prevents
and
• • •••• • •••••grease
••••• • ••• ••automatically,
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•• • ••••••••••••••••••
••day!
••••
We
randomly
chose
items
used
in
previous
promotions
as
prizes
for
our
April
winners.
(The
“Biofirst!
It’s
a
Clean
Gene
refrigerator
magnet!
But
this
is
“no
ordinary”
magnet.
It’s
a
“patented
timer”
that
automatically
eliminates odors and grease buildup!
We are introducing a brand new
•• • ••product,
•• •• • • • •• •custom
• • •••
•••
• • • ••
• •formulated
•••••
• • •••• •• • • •to••• ••••••••••••••••••••••••••••
•••• •• •• • •degrade
••••• ••
• •••••••••••••
•••••F.O.G.
•• ••
• • • •••
• in
• •••••••
•grease
•• •• •••••••••
• traps!
•••• • • • • • •
Clean
was overflowing
with goodies!)
not
know
reminds your customers to treat their drains every month. It will save your customers needless
It can vault”
be automatically
dispensed
is•• •••
environmentally
friendly!
you
take
••• • and
•••• ••I’m
•••• •••sure
••••••••who
• ••
• ••got
•• •• •what,
• • •• •but
• •• I••••••
•• •the
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• ••• • ••want
••• •••••••••••••••••••••••
•• •to• • •••
• • • • the
••••
all great giveaways! I’m sure everyone will be pleased!
hassle and repair and will definitely
boost your repeat sales and PROFITS!
to be
used with
TOP TEN
UPDATE!
restaurant business by storm,•• •check
this
be••••prepared
• • •• •••••••••
•out
• •••• ••
•the
•• • •••front
• • • •page
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• • •••
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• •• • •• ••• ••• • (And
• ••• • ••
•• •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •Well
• • • •look
• • • no farther! Your wish is our command! Maximizer DT Pro is designed
See “Insert
Page”
forthis
Viking
Injector’s
“Pro
Drain
Chief”
automatic
dispensing
system!
(With
2
“pros”
on
board
to profit!)
• •for
• • ••the
••••••••
•••hidden
• • •••••••
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• •• •of
•••gold
• • ••••• •in
••••this
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• •• • • ••• •You
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• ••••••
• • ••••••••• • ••• • • ••• •• • •••••••••••••••••••••••• Each Clean Gene timer is a well made 3 dimensional magnet. (It looks just like the Clean Gene
Totals. and
Don’t forget to look
be
product can’t miss!) Viking’s Pro Series dispensers are known for their reliabilityCurrent
and durability
• •wants
••••• • •••
•••know
• •• • • •••
•across
••••won
•••••••••a•the
••real
••••••
•treasure!
••••••
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of those
lucky••people
who
stumble
never know
Ofone
course
everyone
to
who
Bio-Clean
“crown”
for 2007. Did A+ Plumbing
pictured above.) It is not some
flimsy little
cut-out.
When
the plastic
stripDrain
is pulled
onis the
Test
Results Aredispenser
In. Bioare backed
by afoil
solid
two-year
warranty.
Theactivation
110-Volt Pro
Chief
best-known
th aka Mr. Bio-Clean, is out of
Clean Rules……..Page 2
what
we
might
giveaway
next!
(Especially
if
John,
the back, the
reminder
setgrease
to go off
30 days
after removal.
Whenaren’t
30 days
has
and Septic hang onto the “crown” for the 6 year in a row? (See page 2 for all the details!)
in the
industryisfor
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maintenance.
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available,
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“super stars”
and all their
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operated
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Boost Sales & Profits,
(Don’t
hidden
gold
in
this
10
seconds.
This
lets
the
homeowner
know
it’s
time
to
treat
the
drains
with
Biothe correct amounts to keep grease traps properly functioning.
quarter of 2008) on the insert page in the newsletter. Is your company on this impressive list of
Automatically!.......Page 5
• • • • • • ••• • •• • • • •• • • • • •••• •••• • •• • •• • • • •••• •• • •• • ••• • •••• •• •••• • • •• • • •• • • • ••• • ••• •
Clean or add a
Bio-Clean Septic packet to their toilet. (Check out our new septic TOP TEN UPDATE!
“top performers”?
Fire Up your Sales with
••• • • •• •••• •INFO!
• ••••••• • •• ••We’ve
• •• •• • ••••••••••••••••••••
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This newsletter is loaded with•• •exciting
got
We’ve been providing top quality products to the
See
“Insert
for 2007
our
“Red Page”
Hot” Summer
Final Totals and
plumbing/septic
industry
for
more
than
30
years.
Our
products
consistently
“automatically”
increase
your
Sales
and
Profits!
Make
sure
you
find
out
what’s
got
everyone
talking!
Special………..….Page
3
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Clean
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find
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Remember,
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You’ll
see
it
in
Nation’s
#1 Shop….Page 23
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regular
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GirlMasters”
Power! .………..Page
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the colored insert page in this newsletter.
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Ultimate Motivator...Page 6
sheet,
along
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“Pot
of
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If
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business,
this
(Continued on page 2)
No amount
of introductory
advertising press
can compare
to a favorable
from a customer
from
and
___Mary or a dealer!
ask
about our
special!
(It’s a limited
time offerendorsement
so don’t delay.)
••• • • •the
•••• ••pros”
• •• •• on
• • jumpstarting
• •• •• •• •• • •• ••your
• • •sales
•• • • ••
••• •profits,
•• ••• • • ••check
• • •• •• •out
•• •••pages
• •••• • • •2,•••3••and
• • ••6!
• • ••And
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••• • •• •• • • •• •• •• one’s
••• • • •
Free Plumber Info…Page 7
BIO-CLEAN NEWS
POTENT NEW •FORMULA
• • •• • •• •• ELIMINATES
• • •• •• •• • • • GREASE!
• •• •• • • ••••••••••••••••••••••••••••••
for
you!
So put••your
feet
up, turn
onfor
the
fan and enjoy
the read!
…Mary
up
FREE
e-letter
There’s
excerpt
on
7. • •••••• •• ••
• • •for
• ••Randy
••• ••• •• •Hilton’s
• ••• •• ••••••••••••••••••••••••••
•••••• •• •••••
• •• • •••••••••••••••••••••
•• ••plumbers!
•• ••• •• ••• • •••••••••••••••••
•• • • • •••a•••“must
•• ••• • ••read”
• •••• • •••••••••••••••••••••••••••
•• • • • •• •••••••••
•• • •page
• •• ••••
• ••••••••••
••••••
• •• ••___Mary
•• • •• • • • • • • • • • • •
PLBG
and
SEPTIC
RULES
th
For the 6 “consecutive” year, A+
Plumbing & Septic, Olympia, WA, is
the #1 shop “in the nation”. Teresa
Grimsley and her “extraordinary”
team of Superstars outperformed
some
of
the
industry’s “finest
shops” to win
the 2007 BioClean Crown!
This amazing woman, and her
general manager Aaron Palmen,
have shown what great leadership
and motivation can accomplish. Her
company has broken all
previously held Bio-Clean
sales
records
and
Teresa has no intentions
of giving up the throne
any time soon! (If anyone
is looking to unseat this
lady, you’ve got your work cut out for
you!)
As you know, if you read your
December newsletter, we flew out and
interviewed “her Majesty” last
August. (We had promised to come to
Washington in person if she ever
broke the Irish Plumber’s all time
sales record and she did in 2006!)
While we were there, Teresa and her
techs shared a wealth of information
with us. They
had
some
great
BioClean stories
and sales tips! Their enthusiasm
was inspiring and it was easy to see
why A+ Plbg/Septic sells more BioClean than any other shop in the
nation! This company has what it
takes: leadership, drive, motivation
and teamwork!
Selling Bio-Clean is a real “team
effort” at A+. All the employees get
involved:
office personnel, septic
techs, plumbing techs, even the
electricians sell Bio-Clean! Most of
them average about 2-4 cases a
month. (Wow!)
But the real
“Super Stars”
are
Mark
Quamme and
Richard
Hallman!
These
two
guys each sell
4-6 cases of Bio-Clean every month!”
(If I could clone these “super sellers”
I could get my own jet!)
Teresa doesn’t take any chances
when it comes to her Bio-Clean sales.
She keeps close tabs on her techs
and makes sure they are all “very
motivated” to sell!
She uses a combination of prizes,
recognition and money to reward
sales performance.
She runs
contests and uses the free Bio-Clean
gear as prizes! She also has a very
generous “spiff” program.
Her techs get a $10 spiff for each can
of Bio-Clean they sell and an extra
$50 bonus for every 12 cans or case
sold! They get all
kinds of other BioClean
spiffs
depending on the
service they are
offering.
For instance, the Bio-Clean spiff on a
pump repair job is $40. If a tech
does that 2 or 3 times a day, it’s like
getting a $10-$12/hour “raise”. (Now
that’s what I call motivation!)
No wonder this company is #1 in the
nation! Winning takes teamwork and
Teresa’s
employees
are
goal
oriented,
motivated
and
very
competitive! They like to win!
admire what she has accomplished!
(Especially in a
male dominated
profession!)
Congratulations,
Teresa,
on
another royal performance! We take
great pride in crowning you BioClean Queen for 2007! Long live the
Queen!
PS: For more Bio-Clean “sales tips”
from “the Queen” check out the front
page article of the December 2007
newsletter. Or, go to our website,
www.bio-clean.com and read it
___Mary
online.
Your
Wish Is Our
Command
You wanted a camera that
would be “on the job” more than
it was “in the shop”! You also
wanted one that didn’t cost an
arm and a leg, could be easily
repaired by the owner and
wasn’t tied to any particular
monitor!
Now some might think that was
asking a lot, but not us! We
found exactly what you wanted
and we’ve got the
satisfied customers to
prove it!
Just today I talked to Phil Frasier,
Frasier Plbg, Rhinelander, WI. He
was on his way to Chicago, but we
talked on his cell. He was very happy
with the new EasyCAM locater he had
purchased.
Phil said, “We had an opportunity for a
very profitable job for a bank located
in an old shopping mall. Over the
years the plumbing had been done
and redone and it was a mess!
Under her leadership, A+ continues to
excel above all the rest in sales and
service!
I think everyone in the
plumbing service industry has to
____________________________________________________________________________________________________
APRIL 2008
BIO-CLEAN NEWS
PAGE 2
school, a strip center?
Plumb-Biz is Randall Hilton’s free,
weekly e-letter for plumbers. Anyone
who’s in the plumbing service
business should sign up for this
valuable newsletter. It’s loaded with
lots of ideas and tips on how to
“succeed” in business! (To get your
free subscription, go to www.PlumbBiz.com)
The following is one of the columns
Randy wrote for the newsletter. It's
targeted at smaller contractors but I
think we can all take the message to
heart:
Back in the days when I was a one
man band our family took one of the
best vacations ever. We launched out
on a two week road trip, cruising
parts of Route 66 on our way from
Texas to California. Once in CA, we
visited with family, checked out the
redwoods (I think that’s the place
where the word “awesome” was first
used in North America) and had a
memorable time. The key word is
“memorable.”
Our two weeks ran out while we were
still in California so we added another
week, saw more sights, and added
some more memories. I remember
seeing my girls in the cousin’s
parakeet cage (a big one - they were
bird breeders) but I can’t remotely
guess who’s water heater had to be
replaced while we were gone.
I remember my son checking out the
Graverly tractor and the irrigation
ditches on Uncle Tad’s farm but I
have no clue whose sewer line
needed to be un-corked. I remember
playing hide and seek among the
Sequoia stumps, hiking into the
meteor crater (OK, so the kids didn’t
give a flying flip about that one but I
sure did.) and paying over a dollar for
a gallon of gas but the memory of
Whatsizname, the general contractor
who wanted a bid has long since
faded. Did he want a restaurant, a
To the best of my knowledge, nobody
went more than a day or two without
relief, in spite of the fact that the best
plumber in town was out of town.
(Yes, I was the best plumber in town.
Aren’t you?). Was it difficult to bug out
for a few weeks, completely stopping
the cash flow while blowing through
money like it was made of paper? I’m
sure it was but guess what, I don’t
remember that part. I remember the
good times we had on the way
because that’s what we get to talk
about when we pull out the pictures
of our trip. For some reason, I don’t
get the same reaction from my kids
when I pull out the pictures of my first
1500 gallon grease trap installation.
But how does a small business
operator clock out for a week or
three? It may not be easy if you
haven’t planned for it so here are
some basic tips that can help you
make some memories while you still
have the chance.
* First of all, just make up your mind
that if you can’t get to someone’s
plumbing problem, you just can’t get
there. Don’t worry about it. They’ll find
someone else. If you’re good, then
your customer will come back the next
time they need someone.
* If you have some regulars who are
very likely to have an issue such as a
sluggish drain etc. then try to take care
of them before you leave. Besides,
isn’t it better to take care of problems
before they become problems?
* If you have a decent working
relationship with another contractor,
see if you can work out a plan where
they cover your back while you’re
gone. Don’t ask them to use your
invoices or try to be you, just let them
take the calls just like they would any
service call.
* If you don’t have a relationship with
another contractor, see the first item
above.
* Set up an answering service with a
real person, even if it’s only for a one
month contract. This way you’ll know
who called. Have your service refer
customers to a list of reputable
contractors if you don’t have a
working relationship with one in
particular.
* After you return, follow up with
everyone who called and find out how
their problem was solved and thank
them for letting you take some time
off. You may find that you’re already
booked up for a week or two.
* If cash flow is too tight to let you get
loose for a while then you need to
look hard at your business. If just
about any employee anywhere can get
a week or two paid vacation then why
can’t you? Most likely, you’re just not
charging enough. Go to Wal-Mart and
get a cheap tent and some air beds
then go to a state park for a 4 day
weekend. You won’t miss enough
business to kill you but you’ll get to
build
some
family
memories.
Last thought:
Not long ago, I was
marching in the high
school band and barely
had a clue which end of a shovel I
should use. Now I have kids in their
30's. It didn’t take long at all. Take that
vacation and make some memories.
___Randy Hilton
You know you're getting older
when...
Everything that works hurts, and
what doesn't hurt doesn't work.
You feel like the morning after,
and you haven't been anywhere.
Your little black book only
contains names ending in M.D.
Your mind makes contracts your
body can't keep.
You look forward to a dull evening.
Your knees buckle and your belt
won't.
Your back goes out more than
you do.
You sink your teeth into a steak,
and they stay there.
_____________________________________________________________________________________________
APRIL 2008
BIO-CLEAN NEWS
PAGE 7
Are Your
Techs
Super Sellers?
Brendan Murray is the president of
B&K Plbg in McHenry, IL. He’s been
selling Bio-Clean since 2006 but in
2007 his sales
really took off.
Brendan said his
“new found wealth”
came as a direct
result of posting a
board at his shop!
He told his techs
he was going to list
each individual’s
Bio-Clean
sales
and spiffs on the
chart. The sales would be tracked and
the “cash spiffs” would be paid out at
the end of each month.
Brendan said, “As soon as I put the
board up and everybody could see
what everybody else was selling, my
sales started going up too! The chart
seemed to generate a kind of
excitement that resulted in a
“friendly rivalry” among the guys.
Competition brings out the best in
them and it seems to be working out to
every one’s advantage! The techs
are racking up some pretty nice spiff
checks and I’m making more
money!”
(And I’m
getting closer to that
beachfront property!)
Brendan said in addition to the “extra
cash” motivation, he also holds
contests. “The guys really like all the
Bio-Clean clothing. I use the free
promo sweatshirts, T-shirts and hats
as prizes in our contests.”
He said, “About 7 or 8 years ago I was
working for a big company. We
carried the BioClean
product
and while I was
there I saw some
pretty amazing
results.
I
believed in the
product so much
that I even sold some to my wife!”
(Now there’s a thoughtful husband!)
Brendan explained that his wife
owned a bakery at the time and was
having an ongoing problem with the
grease trap. He said, “The bakery
had a 10 gallon above ground grease
trap that was always plugged. We
had to clean it at least once a week. I
sold her some Bio -Clean and once
she started treating the trap and
drains, she never had another
problem.”
When
Brendan worked for this
company, he sold
more Bio-Clean than
any of the other techs
there! He said,
“I
earned $150-$300 a
month in just BioClean spiffs!
I
always thought selling Bio-Clean was
like giving myself a raise. If I sold just
one can of Bio-Clean a day, I’d be
getting a $1/hr raise.” (Bump that up
to say 10 a day and we both could
retire!)
Although B&K Plbg is not a large
shop, Brendan knows the amount of
revenue
Bio-Clean
sales
can
generate. He also realizes the impact
those sales can have on his bottom
line. Since 99% of his business is
service, his three techs have a lot of
opportunities to sell the product.
Very seldom do the guys take it back
to the truck. I definitely think it’s
important to take the product in
when making a service call.”
Brendan’s company also uses RootX
and has been equally satisfied with its
performance. “We give a 1 year
warranty when we treat a line with
RootX. If it backs up we’ll come out
and rod it for free. We haven’t had a
call back yet. The product works and
that makes our job a whole lot
easier!” (And also does wonders for
your reputation!)
Good luck with
your
new
company, Brendan.
I hope your techs stay
“fired up” and your BioClean sales skyrocket off
the charts! (They might not need a
raise but I sure could use one!) __Mary
There is in this World
No Greater Force
than the Force of a Man
Determined to Rise.
Heavenly Intervention
God told Noah, “The earth is so wicked
I’m going to flood it again and start all
over. I want you to build
another ark and save two
of every living thing.”
Six months later, God looked down and
saw Noah weeping in his yard and no
boat! “Where’s the ark?” he roared at
Noah. “I’m about to start the rain!”
“Yeah, well, times have changed,” said
Noah. “First, I had to get a building
permit. Then a group of animal lovers
said it was inhumane to put that many
animals into such a small space. Then
the Environmental Protection Agency
halted the construction to do an
environmental impact study on the flood.”
He said, “My guys use the free BioClean “stuffer” when
Suddenly the clouds cleared and a
Brendan knows how
presenting
the
beautiful rainbow stretched across the
important
incentive
product. The owner
sky!
programs are when it
reads the brochure
comes to increasing
and then the tech
“You mean you’re not going to destroy the
sales. Before starting
world?” Noah asked.
brings in the BioB&K Plbg, he worked
Clean.
Once
the
“It looks like somebody already beat me to
at another shop that
owner has the can of Bio-Clean in his
it,” said God.
also sold Bio-Clean.
hand, they usually buy the product.
________________________________________________________________________________________________________________
APRIL 2008
BIO-CLEAN NEWS
PAGE 6
I have two other cameras but as
usual they were both being repaired.
I had read about the Easy CAM and it
sounded too good to be true. We
really wanted this job and it was
definitely going
to require some
camera work. I
decided to order
one and I had it
shipped overnight because we
needed it immediately.”
When the camera arrived Phil knew he
had made the right decision. He
said, “I was very impressed with the
unit when it came. It’s a real sturdy
piece of equipment yet very light
weight because it has an aluminum
frame. The
computer is
small
and
not
bulky.
And the best
part is that
we can hook
it up to our
old monitor.
Because Easy CAM works with any
type of monitor or DVD, I didn’t have
to go out and spend $1500 on a new
one. The one I had worked just fine.
It’s also easier to replace or add
another monitoring device because I
can
go
to
any
discount store and
buy
something
inexpensive
and
know
it
will
be
compatible with the
Easy CAM. It doesn’t
have to be some big fancy screen; all
we need to do is see and locate!”
Phil said his techs were also very
happy with the Easy CAM. “Now they
don’t have to lug around heavy
camera
equipment and
reels. One guy
can easily carry
it to the jobsite.
It’s
totally
self
contained,
simple to operate
and easy to repair.
It’s a real
workhorse! ”
Phil said he had just
completed the
“bank
job”
yesterday and it
was
a
very
profitable venture!
(No, it wasn’t a
heist!) He said
the
Easy CAM he had overnighted made
all the difference in the outcome!
As a matter of fact, Phil is so
impressed with Easy CAM’s “overall
design features” that he’s placing an
order for a second Easy CAM
locator! When it comes, he’s going to
get rid of his other camera equipment.
(Except for the monitors, of course!)
If you haven’t tried
one
of
these
revolutionary new
cameras, you’re not
seeing
the
big
picture!
(Couldn’t resist the pun)
Easy CAM will simplify your life and
eliminate the costly repairs and
“down time” that eat up your profits!
The simple design of this durable
piece of equipment makes it easily
repairable by the plumber. All you
need is an Allen wrench and a
screwdriver!
Parts can be sent
overnight and they come with a
simple set of instructions. There are
no shipping costs on replacement
parts. And as Phil stated, the best
feature of all is that the camera can be
used with any monitor! (That’s a
huge advantage!)
In today’s competitive market, you
have to have the right camera
equipment for the job; and that’s
Easy-CAM!
It’s everything you
wanted and then some! Call today
and order yours. Our reps will be
happy to answer any questions
regarding shipping or pricing.
NY
NYContractor
Contractor
Reveals
Reveals“Secret”
“Secret”
Sales
SalesBooster....
Booster….
Girl
Power
Carlos Balcaceres is
the general dispatch
manager at Fred A Cook, Jr. Inc. in
Montrose, NY. The company has
been in the service business for 30
years and began selling Bio-Clean in
2005. They handle a lot of commercial
accounts and really like how well the
product works.
I noticed that in 2007 Carlos started
ordering more Bio-Clean than usual.
I decided to give him a call and find
out what was up!
Carlos said, “We don’t just “sell a
product” to make a profit. We want
to provide solutions for our
customers and Bio-Clean does that. It
can save them hundreds of dollars in
repairs and can prevent future
problemsas well. It’s economical for
the customer and still allows us to
make a good profit.”
I asked him why
his sales had
jumped in 2007.
Carlos said, “I
decided to put up
a
board
that
would show every
ones
Bio-Clean
sales and spiffs.
I wanted to be fair to everybody so I
told the girls in customer service
they could sell Bio-Clean too!”
Carlos said now when a customer
calls in for service, the girls in the
office make sure they tell them about
To “survive” in business,
Bio-Clean. If the customer agrees to
focus on your competition.
purchase it, the girls make note of the
To win focus on your
sale on the work order. Then the tech
customers.
brings the Bio-Clean along when he
Waldo Waldman MBA
makes the service call.
(continued on Page 4)
____________________________________________________________________________________________________
APRIL 2008
BIO-CLEAN NEWS
PAGE 3
__Mary
Girl Power continued…
The girls post
their sales on
the Bio-Clean
board, just like
the techs, and
they earn the
same
spiff
money!
The program
took off like a
rocket! Bio-Clean started flying out
the door and everyone enjoyed the
friendly competition. Carlos admitted
that the inclusion of the office girls
in the Bio-Clean spiff program was
the real reason his sales increased!
(Take a bow, ladies!)
He said, “Kristine Brandt and Rose
Scully have outsold the techs since
we started the
program.
Kristine is the
top sales girl
and
everyone
calls her the
Bio-Queen!
She sells about
40
cans
a
month! Rose runs a close second to
that!”
Wow! Office personnel outselling the
techs in the field!
Now that’s
something you don’t see every day! I
had to find out what “powers of
persuasion” she fair ladies were using!
Carlos suggested I talk directly to the
girls to get the inside scoop!
I spoke to Kristine first and she said,
“It’s really easy to sell Bio-Clean!
Customers today are more aware of
biological products and how they
work. Most people
don’t want to use
dangerous
chemicals
and
poisonous
drain
cleaners. They like
the idea of an
environmentally friendly product
that’s guaranteed to work.
problem. If Bio-Clean can help deal
with the situation, I’ll suggest certain
treatment amounts.
Rose said she always puts the focus
on the “safety of the product” when
she presents it.
For instance, if they have a septic
that’s backing up, I’ll tell them they
need 2 cans of Bio-Clean; one to treat
the septic and the other to treat the
household drains on a monthly basis.
When they understand how the
product works, it’s a sale 99% of the
time.
“I
explain
that
Bio-Clean
is
environmentally
safe, and cannot
harm people or
pets.
Most
everyone is very
concerned about
the safety of the
product. No one
wants to use a dangerous product
that can harm their loved ones, the
environment or their plumbing
systems.”
I indicate the
sale on the
work order
and the tech
applies one
can when he
pumps the septic and leaves the
other can with the owner.”
Kristine said when a commercial
account needs service, it’s not
unusual to sell them 10-12 cans of
Bio-Clean. “On commercial service
calls our techs usually apply the
product. It’s the same on a grease
trap pump out. But if I make the
actual Bio-Clean sale while setting
up the service call, I get the spiff! I’m
hoping my Bio-Clean spiff money will
pay my way through college!” (Me
too; college for you and retirement
for me!)
I also spoke to Rose Scully, the “BioQueen’s” understudy!
Rose said,
“When the customer already has a
situation or is having issues, it’s
easier to sell BioClean.
They are
looking
to
“purchase
a
solution” and BioClean
is
that
security blanket!”
Both Kristine and Rose said
“husbands” are really an “easy sell”
when it comes to Bio-Clean and hair!
“Once you tell them that Bio-Clean will
keep hair from clogging the
showers, they’re sold! Men just hate
it when the drain gets plugged
because of their wife’s hair!
We explain that once the hair clog is
decomposed
and
Bio-Clean digests
all the greasy soap
scum lining the
pipes, any new hair
will
wash
right
through. They won’t
have to deal with
plugged
drains
again!” (Or showers
in ankle deep water!)
Congratulations, girls! Seems more
and more women are making
“waves” in the plumbing industry! I
hope you inspire a whole “new trend”
when it comes to Bio-Clean sales!
Our hats are also off to Carlos for
having the foresight to allow
everyone at Fred Cook Inc to
participate in selling Bio-Clean!
Increased sales = more Profits!
Thanks for letting us be part of your
___Mary
continued success!
She explained, “When a septic tank is
way past due for pumping the
customer is already worried about the
consequences!
Repairs
and
replacement can cost thousands of
dollars. It’s easy to sell
them two cans of BioRemember, Ginger Rogers
Clean at $45/can. Once
did everything Fred Astaire
they understand how the
did, but she did it backwards
Most of the calls we get are from men
product works, the sale is a
and in high heels.
requesting service for an existing
Faith Whittlesey
no-brainer!”
____________________________________________________________________________________________________
APRIL 2008
BIO-CLEAN NEWS
PAGE 4
SPRING PROMO
PROMO
“S
uper Size”
“Super
Your Sales
Sales
Your
Take advantage of our spectacular
Spring promo and I guarantee your
profits will be in the bag! (And I
mean that literally!) Back by popular
demand,
are
the
genuine black leather
duffel
bags
that
everyone
keeps
asking for! It’s been a
while since we’ve had
them in stock so don’t miss this
opportunity! Your techs will spring
into action with these great
incentives!
Just place an order for Bio-Clean or
RootX anytime from April 15 to May
15 and we’ll take care of the rest.
♦ Order 3 cases of Bio-Clean or
RootX and you’ll
get one of our
famous Bio-Clean
a
T-shirts
or
custom
embroidered hat!
♦ If you order 7 cases of Bio-Clean,
we’ll send you one of our most
popular items, a comfy Bio-Clean
sweatshirt! (You also get a price
break at 7 cases and an additional
30% saving on freight!)
♦ Order 12 cases of Bio-Clean or 5
cases of RootX, and we’ll
send you a
luxurious 19"
genuine USA
leather duffel
bag valued at
over $45! This
buttery
soft
leather bag is fully lined and
designed for rugged use and easy
packing! Each bag is embroidered
with the Bio-Clean logo.
♦ If you order 24 cases of Bio-Clean
or 10 cases of RootX, you’ll get an
even better deal! We will send you
a 24" genuine USA black leather
duffel bag with a retail value of
over $65! (And you’ll be buying
product at the “best price” levels
plus saving money on freight!)
Everything about this bag screams
quality! (Just like Bio-Clean and
RootX) It’s a top grain leather bag,
fully lined, with padded handles and
huge zippered
pockets
on
both ends! All
the zippers are
heavy
duty
and
it’s
tastefully
embroidered with the Bio-Clean logo.
Every time we offer these leather
duffel bags, they fly out of here at
warp speed! Place your orders as
soon as possible! It’s been awhile
since we’ve had these available and
demand is always high. Anyone
who’s gotten a bag in the past is sure
to be on the phone as soon as they
read this newsletter!
Call today and make sure your TOP
tech has something extra special to
put all that Bio-Clean “spiff money”
___Mary
in!
BIO-CLEAN
PURCHASE
SCAM
We have received
several complaints
involving different internet and
telephone scams in regards to
purchasing Bio-Clean. Please be
very cautious when dealing with
telephone or internet orders. These
orders usually come from outside
your state or from a foreign country.
The order is most often for a large
amount of Bio-Clean.
The sale is very tempting but you’ll
probably be receiving stolen or
forged checks or stolen credit cards
for payment. One of the main things
to watch for is “strange requests” for
shipping and payment. In several
instances, the credit card will initially
go through but when you call the Bank
for verification, you find out the card is
stolen.
Randy Shirley, Day &
Nite Plbg/Htg sent us the
following letter detailing
how the scam works:
We are a distributor of BioClean in the Seattle market place.
Recently we were hit from our web site
with a Bio-Clean purchase scam.
It started out as a person interested in
buying Bio-Clean. He is from Tennessee,
and stated he could not find any one
locally who would sell him Bio-Clean, so
he turned to the internet and found our
web site. We are in Washington State,
quite a distance form Tennessee.
He gleefully emailed us a name and
address and a credit card number to
purchase 3 cases, which was authorized
for the sale of the product, by the bank
card company. He asked us to email him
before the product was shipped and
wanted to know the confirmation code
the bank card received.
When we got the product ready to ship to
him, we emailed him. Then he stated he
needed to have the product shipped out of
the country, and to go ahead and charge
an extra $1,500 to his credit card to cover
shipping thru a specific shipping
company. He did not want Fed EX or
UPS or a normal service, he wanted it
shipped by cargo ship, which is very
expensive to do.
We became suspicious at that time, and
dug further, and found out that the bank
card was stolen. We emailed him back
and explained the card was now denied,
and have not heard back from him.
But the very next day, we all of a sudden
have had 3 or 4 more hits on our website
wanting out of state, or out of country
Bio Clean sales, with every one emailing
us bank card numbers. If we would not
have dug further, we would have been out
of
a lot of product, with no
recourse to get it back, not to
mention shipping fees.
You may want to pass a
warning on to other companies
out there that sell Bio Clean.
Randy Shirley
Consider it done! Thanks,
Randy for caring enough to
share!
___Mary
____________________________________________________________________________________________________
APRIL 2008
BIO-CLEAN NEWS
PAGE 5