Stevana Sremca

Stevana Sremca
Business and residential complex
About Atlas Group
Atlas Group has over 30 members operating in the area of ​banking, financial
services, insurance, real estate, production, tourism, media, education,
culture and sport.
Our companies have offices in Montenegro, Serbia, Cyprus and Russia
Atlas Group is organised as a modern management unit with a main
objective to increase the value of all member companies by improving
performance, investing in new projects and creating of synergy between the
member companies.
Atlas Group operates in line with global trends promoting sustainable
development and utilization of renewable energy sources.
Philanthropic activities conducted through the Atlas Group Foundation,
which is a member of the Clinton Global Initiative.
Atlas Bank was awarded the status of the best Bank in Montenegro, and Atlas
Group as best financial group for 2009. by world economy magazine "World
finance’’.
In order to promote its mission Atlas Group has hosted many famous
personalities from the spheres of politics, business, show business and arts.
About Serbia
Located in the centre of the Balkan Peninsula, in Southeast Europe.
Extreme natural beauty and cultural – historical heritage (prehistoric achaeological sites,
mediaeval churches and monasteries, some of which are included on the UNESCO World
Heritage list).
Area: 88.361 km2; population: more than 7.500.000; climate: moderate continental;
Capital city Belgrade with around 1.730.000 inhabitants.
Borders with Montenegro, Croatia, BIH, Albania, Hungary, Romania, Bulgaria and
Macedonia.
Traffic connection: airports Belgrade, Niš, Priština; Serbia is landlocked but as a Danube
country it is connected to distant seas and oceans. Serbia is a crossroads of Europe and a
geopolitically important territory. The international roads and railway lines, which run
through the country’s river valleys, form the shortest link between Western Europe and the
Middle East.
Currency: Dinar (RSD)
Serbia is a modern, democratic European country, on the path to membership of the
European Union
Stimulative investment climate (income tax 10%, VAT 20%, tax on real estate transaction
2,5%).
Income of direct foreign investments in Serbia for 2012 expected to reach about 1,2 billion
EUR.
Average GDP in past 3 years is app. 34,7 billion EUR (for 2012. increase was 0,5%:
Inflation rate 4% ± 1,5%.
About Belgrade
Belgrade is the capital city of Serbia and has a population of around 1.7
million.
It is one of the oldest cities in Europe and has since ancient times been an
important crossing of the ways where the roads of eastern and western
Europe meet.
The city lies on two international waterways, at the confluence of the Sava
and Danube rivers, which surround it on three sides. Because of this
position, Belgrade is fittingly referred to as the Gateway to the Balkans and
the Door to Central Europe.
The inner, urban area of Belgrade covers an area of 36 km2 and the total
territory of the city is around 322 km2. The wider city area is 419 km2.
Belgrade is an important regional traffic hub: the crossroads of European
routes E70 and E75 and the crossroads of Pan-European Corridors 7 and 10
are located here, the city is connected to key railway routes, is home to
Nikola Tesla International Airport and two international waterways flow
through it.
Belgrade is the capital of Serbian culture, education and science. It is home
to the highest concentration of nationally important science and art
institutions.
Belgrade Fortress is the oldest cultural and historical landmark in Belgrade.
Also of interest to tourists are Skadarlija, the central bohemian quarter; the
Residence of Princess Ljubica (Konak Kneginje Ljubice); Captain Miša’s
Building (Kapetan Mišino Zdanje); the Old Palace and New Palace (Stari
Dvor and Novi Dvor); the Serbian National Assembly building and the
Cathedral of Saint Sava (Hram Svetog Save).
RESIDENTIAL REAL ESTATE AND APARTMENTS
A number of constructed residential units in Serbia and Belgrade declined
in 2009 and 2010, after a constant increase in the period 2002-2008.
Although the data imply less intense activities in previous years, the current
plans of investors indicate the market recovery and positive trends in the
supply.
Serbian Government is pursuing to support the construction industry to
alleviate the effects of economic crisis. As a part of anti-crisis measures,
the Government has decided to decrease the percentage of citizens
participation in financing the subzidized housing loans to 5%, instead of
previous 10%.
A new Law on the Protection of Financial Services Consumers, which came
into force on december 2011, regulates the change of interest rates during
the repayment of loan. Banks will not be able to change interest rates
according to their unilateral will, as the Law defines precisely the method of
determining the interest rate. The age limit is also increased. Married
couples over 45 years of age are able to take loans as well. This will enable
citizens to get housing loans more easily and will give significant support
to the construction industry.
In Belgrade area there is a slight increase of the asking prices for mid-end
apartments from EUR 1.400 - 2.000 per sq m, while the askng prices for
high-end apartments remain steady and range from EUR 1.200 – 2.500 per
sq m. In other cities throughout Serbia sale prices range from EUR 500 –
1.000 er sq m.
Short market review
Real estate / Serbia
Rents in Belgrade area remain steady, becoming more tenant driven and the
rental prices are most often between EUR 5 – 14 per sq m per month,
depending on the location, size and year of construction.
Table1: Selected residential projects in development in Belgrade during 2012
Project
Stepa Stepanovic
Dr Lola Ribar
West 65
Golf8
Gardenia
Padina
Location
GBA (sq m)
Vozdovac
New Belgrade
New Belgrade
Banovo brdo
Zvezdara
Vozdovac
441.000
37.000
50.000
31.000
32.000
7.500
Short market review Real estate / Serbia
OFFICE MARKET OUTLOOK
SUPPLY – Office market is still mostly concentrated in Belgrade city area,
which is further divided into three areas: Central Business District, Broad
Center adn Suburban area.
Total stock of office premises in Belgrade in HI 2012 ammount about
800.000 sq m of GBA – Class A office 530.000 sq m and Class B offices
270.000 sq m. In comparison to other cities in region, like Sophia,
Budapest, Bucharest and Zagreb, Belgrade recorded the slowest growth of
total office stock. In HI 2012, a total of 115.000 sq m of office space is
currently under construction. Several notable projects in 2012 are: EPS and
EDB HQ, Danube Business Center, Intesa bank HQ, Raiffeisen bank HQ and
West 65.
DEMAND – Same as last year, most of all lease activities are concentrated
on territory New Belgrade, thanks to the better supply of modern office
buildings and more parking spaces, and due to lack of new office spaces and
parking spaces in downtown. New Belgrade takes up to 60% of the total
demand.
RENTS – When compared to the end of 2011, rents of A class and B class
office space stayed approximately at the same level. In the central business
district the average rents are in range EUR 11 – 15 per sq m per month and
in wider centre area rents are in range EUR 7 – 10 per sq m.
RETAIL MARKET OUTLOOK
Year 2012 brought rise in total stock of modern shopping centres, outlet
centres and retail parks throughout Serbia. In March 2012, investor Plaza
Centers opened their first shopping mall in Serbia, and that is ’Kragujevac
Plaza’ in Kragujevac. Sity of Indjija finaly got their long awaited outlet park
known as ’Fashion Park Outlet Center’. ’Aviv Park’ in Pancevo opened its
new phase in May 2012. Merkur International decided to lease the whole
new gallery level to interested tenants, in their project in Karaburma, now
known as ’’Karaburma Shopping Centar’’, and new stores are opened in
autumn 2012. Israeli investor BIG CEE finished first phase of construction
of BIG CEE Shopping Center in Novi Sad and opened it in October 2012,
while the opening of the other phase is planne for March 2013.
As for Belgrade area ’Usce Shopping Center’ and ’Delta City’ shopping mall
still stay at the most prominent shopping malls with the highest foot fall
figures, along with Immocentar outlet center. Total stock of Belgrade
shopping centres remain at the same level and ammounts about 200.000
sq m of GLA.
RENTS – Rents for prime locations in Belgrade are approximately at the
same level, when compared to end of 2011 and range between EUR 30 –
90 per sq m per month. The same situation is with rents of secondary
location and these range from EUR 20 – 50 per sq m per month. In retail
parks rents vary from EUR 7 – 30 per sq m per month depending of the size
and position of the shop.
Location
Location is in central residential business Belgrade zone, in Stari Grad
municipality, between Stevana Sremca and General Ljesanin Streets.
Click on image for google map
Location has good connection to all traffic lines that enable good connection to
this city area and also Novi Beograd, Zemun, airport and Belgrade – Zagreb
highway.
Lot shape is irregular, in one part encompasses whole block between two streets and in the other lot border is in the middle
of the block.
Objects in the vicinity are of elevation P+1 up to P+4+Pk, constructed at different times. It is positioned at borders of its
own lots towards adjacent neighbours and also toward the street. As per function residential or residential business.
Stevana Sremca
Main design envisages construction of business residential object at one part of the lot and reconstruction of existing object
that will physically be connected to underground garage levels. This will form a unique garage area for both objects, while in
upper floors objects function as two independent units with separate entries and vertical communications.
Object function: Residential business object with underground garage.
Object has 8 levels: two underground and 6 aboveground (ground floor, 4 floors and one additional level). Ground floor is
intended for business catering activities and above ground floors are residential.
Object area concept is formed following the location and surroundings characteristics, having in mind regulation of adjacent
objects in the aim of forming uninterrupted street front of compact block typical for central Belgrade core.
Project
Given its position and function location has huge investment potential.
Market trends provide constant demand for commercial and office area
near location.
Function of content on urban lot: commercial activities, office and
residential in upper levels.
Obtained urban parameters
Area of urban lot
GDCA
GDCA under ground→ GDCA above ground
Maximum elevation
Parking
Values
590 m²
2.909,79 m²
744,84 m² → 2.124,38m²
2Ug+Gr+4+Att
under ground levels
Added values
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Location Exclusivity
Construction that meets highest Europeans standards and quality materials.
Apartment scheme fulfils the needs of modern man, with emphasis on functionality
and area usage.
Parking provided
Concept design
Serbia
15 Nusiceva Str; 11000 Belgrade
T: +381 11 333 6301; F: +381 11 333 6300
[email protected]
www.atlas-g.com