From click`n go to click`n stay

by Marina V. Kostina, PhD
[email protected]
www.effectiveonlineteaching.com
ATTENTION GRABBING STRATEGIES
1. Your strategy/
strategies
2. Any questions
you have during
the session
Go to:
www.marinakostina.com
Zebra
Cow
Hourse
Cat
Dog
Monkey
Bear
fox
GENERATION “NET” ATTENTION SPAN
Dr. Panksepp
“seeking” function
of the brain
WIN YOUR LEARNER’S ATTENTION
Novelty
Emotional Engagement
Unpredictability
7 TOOLS FOR GETTING LEARNERS’ ATTENTION
1. Visual design principles
2. Eye movement research
3. Engaging activities
4. Focus on learner
5. Video for course navigation
6. Catchy Headlines
7. Space
TOOL #1: FOLLOW VISUAL DESIGN PRINCIPLES
a. Color
POP QUIZ!
Give me the name of 1 animal that you remember from the slide before
TOOL #1: FOLLOW VISUAL DESIGN PRINCIPLES
2 X 2 colors + 1 accent: Von Restorff Effect
TOOL #1: FOLLOW VISUAL DESIGN PRINCIPLES
b. uniformity
TOOL #1: FOLLOW VISUAL DESIGN PRINCIPLES
c. images
Source:
www.socialtriggers.com
TOOL #1: FOLLOW VISUAL DESIGN PRINCIPLES
Not all images are created equal:
Use images, but only those
that directly relate to your
MESSAGE!
Source:
www.socialtriggers.com
TOOL #1: FOLLOW VISUAL DESIGN PRINCIPLES
d. fonts:
NO:
Too many
Fancy
Animated
YES:
2 tops –
boring is good
14 pts and up
TOOL #2 USE EYE MOVEMENT RESEARCH
Position images in the right places
Source: James Breeze:
http://usableworld.com.au/2009/03/16/youlook-where-they-look/
TOOL #2 USE EYE MOVEMENT RESEARCH
TOOL #2 USE EYE MOVEMENT RESEARCH
TOOL #2 USE EYE MOVEMENT RESEARCH
#1
#2
9 seconds
#3
#4
9 seconds
TOOL #3: START WITH AN ENGAGING ACTIVITY!
Lesson openers:
-
icebreaker activities,
-
a short video clip,
-
a joke,
-
a reflective question,
-
a story,
-
a case study
-
your own story
TOOL #3: START WITH AN ENGAGING ACTIVITY!
An avatar activity
SOURCE: www.voki.com
TOOL #4 MAKE IT ALL ABOUT YOUR LEARNER
TOOL # 5: USE VIDEO FOR COURSE NAVIGATION
TOOL # 6 CRAFT A CATCHY HEADLINE
OCC Principle: Original, Concise, and Clear!
Provoke emotions (awe/ anger/ curiosity)– fascinating triggers
Use first 11 characters to relate your message
SHARE YOUR EXAMPLE
Mine: What Charlie Sheen Taught Me About Online Learning
TOOL #7 EXPLOIT THAT SPACE!
Assign more space:
-
Headroom
-
Boarders
-
Text
Source:
www.socialtriggers.com
TOOL #7 EXPLOIT THAT SPACE!
Use a drop cap
Sidebar
Bullets
QUESTIONS?
7 TOOLS FOR GETTING LEARNERS’ ATTENTION
1. Visual design principles
2. Eye movement research
3. Engaging activities
4. Focus on learner
5. Video for course navigation
6. Catchy Headlines
7. Space
CONTACT:
Marina V. Kostina [email protected] www.effectiveonlineteaching.com