Rediscovering Philippine Agritourism Through Engagement and

Rediscovering
Philippine
Agritourism
through
Engagement
and Research:
Views and Reviews
Amihan Mercado
Lubag-Arquiza
CSC, CA, UPLB
Heritage Hotel, 3 Dec 2014
Memories
SELECTION of AGRITOURIST AREAS
Buro Buro Vermi Springs Farm
ABSTRACT
 The development of Philippine agritourism
needs a strong linkage between the
tourism and agricultural industries.
 Components that promote cooperation
between the two sectors, as observed
from local and international practices, will
be presented.
 Findings on the merits and further needs of
selected cases from the Philippines in
Aurora, Bohol, Cavite, Davao, Ilocos
region, and Leyte, are highlighted.

Future prospects are projected from the
success of model farms, and community
enterprises with improved infrastructure,
security, marketing, and support.
Different perspectives on agritourism will be
presented, based on the author’s various
experiences and research.
 These will include views on the relationship of
agritourism to biodiversity, heritage and
environmental conservation, utilization of
Philippine flora and establishment of more
public parks, community farms, festivals,
heirloom foods and healthy cuisine, and
advances in information technology.
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Philippines and ASEAN,
How is it away from home?
New York, oh not the city
Upstate, Fingerlakes region.
Ithaca
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Seneca and Cayuga lake vineyard and
wineries
Apple orchards, blueberry farms, cherry farms
Dairy farms and cheese factories
Ornamental farms, Organic vegetable farms
Cornell Plantation and Natural areas
Apple festival and Ithaca festival
Art trail, music festivals, Ithaca farmer’s market,
Many parks and gardens
Inns and beds and breakfast
LEARN FROM ITALY
The present Italian legal
framework governing “Regulation
of Agritourism” is Law
No. 96/2006 which has its roots in
the fundamental 1980s text (Law
No. 730/1985)
Agritourism (Bianchi 2011)
analysed from a multifunctional
perspective, aimed at safeguarding the
integrity of natural resources and also at
enhancing socio-cultural aspects andthe
oeno-gastronomical heritage of specific
rural areas.
 is then identified as a product innovation à
la Schumpeter and an interesting
diversification of farm productive activities.
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Agritourism a product
innovation (Bianchi 2011)
“Agritourism plays an emblematic role in
the passage from agricultural to rural, or
alternatively from a model of an intensive
and sectoral agriculture to a model of
territorial development which is
endogenous, multifunctional and locally
sustainable.”
Can we not be a garden
state? How was it a century
ago? Who will be tourists?
Agritourism
Is it simply Agriculture plus Tourism?
Can we make touring more affordable
and comfortable to most?
 Big
campaign ( local to global, youth to
seniors)
 Service to enterprise improvement
 Engagement from family, community,
country to the world
 Heritage meets contemporary
 Integration of technology to arts, travel,
culture, hospitality, farm and food
 Solution to problems
 Way of living
 Change in the Philippine landscape
Chiang Mai Agritourist study
((Srikatanyoo and Campiranon, 2010)
Thai local agritourst were found to have 3 groups
of needs and 3 groups of motivations
Factor needs:
Activities and shopping
Facilities, services and location
Attractions and environment
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Factor motivations:
Agricultural experience
Quality of Life, Relationships and Adventure
Relaxations
Malaysia Agritourism
(Maslan &Juraimi, 2014)
Malaysia National Tourism -6th Plan
(1991-1995)
Beyond private
businesses
We have non profits or
NON GOVERNMENT ORGANIZATIONS
 Enchanted Farm by Gawad Kalinga,
Bulacan
 Kalahan Food Processing Center, Imugan
Nueva Vizcaya
 Green Earth Heritage Foundation
San Miguel,Bulacan
Agritourism Promotion Bill, will
they pass?
Authored by Macapagal Arroyo and
Arroyo in 2010 in Philippine Congress
 Authored by Senator Trillanes in Philippine
Senate
 Pending but seeks to give tax benefits
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What’s special with
tourism?agritourism
Why do we it
 Which do we prioritize: family
led, community based
enterprise, local government
led or fully commercial
enterprise
Classification by level
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HORTICULTURE PLANTS FOR
PLACES AND PEOPLE (2014)
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New perspectives on plants, gardens, the
environment and human well being.
Let us look at some views.
LEYTE, views and reminders
Signs of life
Post Yolanda
AURORA
Bohol, beyond the chocolarte
hills (choosephilippines.com)
BOHOL
CAVITE AND
METRO TAGAYTAY
Coastal flora
and garden study:
My hometown: Naic, Cavite
Mission work and community
environmental support
Ilocos, another view
Hidden Garden
DAVAO
Dendrobium davaoense Lubag-Arquiza
Austral. Orchid Rev. 71: 22 (2006)
WCSP 2013. 'World Checklist of Selected Plant Families. Facilitated by
the Royal Botanic Gardens, Kew. Published on the Internet;
http://apps.kew.org/wcsp/ Retrieved 2011 onwards
Revisiting the home of
Dendrobim davaoense Lubag-Arquiza
Araw ng Dabao
Den. davaoense
in situ
Collected and
conserved specimen
People’s
Park
Puentespina
Orchids, then
Waling brand,
Davao
Malagos Garden Resort
Cacao at
Malagos
Goats for artisan cheese
making at Malagos
Abundant Davao fruits
Why are bats important?
Samal Island bat habitat
Rosario’s Fruits
in Davao
Agritourism Palay Isdaan
sa Davao
Fine good food
Prayer Mountain
Davao City
Can there
be more
paradise or
heaven or
earth?
QUESTIONS AND CHALLENGES
 How
many provinces or islands have you
been?
 Will my dream parks,
farms and scenic
gardens be built?
 Maguindanao and Siargao Experience
 How can information technology promote the
growth of this sector
 Can Filipinos be the world’s best in our home
land?
 Can we provide the needs of our people in
rural and urban areas
Visit Los Banos. Where we mold
the minds of the leaders of
future.
“Huwag maging
dayuhan sa sariling bayan.”
“Tara na byahe tayo.”
LIGAYANG MABUHAY
MARAMING SALAMAT