CANNES LIONS - MediaConnection.bg

MEDIA OVERVIEW
H1 2016
Contents
1. Media market at a glance
2. Television
3. Print
4. Radio
5. Cinema
6. Online
Media market at glance
Investments, trends, general media consumption, main media groups
3
Media market at glance
Introduction to media overview H1 2016
Providing an objective and thorough
evaluation of the Bulgarian media market is
an ambitious and challenging task.
If one expects that in the age of Big Data the
quality and quantity of research would
facilitate media and business decisions in
Bulgaria, one could not be further from the
truth.
The lack of quality monitoring data for many
of the media channels leaves us with only
bits and pieces from the media scene
picture, while the suspension of TGI’s
survey (with more than a decade of
continuous data) leaves the market with no
access to invaluable insights on consumers’
attitude and behavior.
This information blackout in some media
channels, coupled with information overload
from competing providers in others – like TV
and Radio – can easily create confusion and
wariness in businesses.
4
Gross data figures (including bonus airing,
compensations and self-promotion activities)
and contradicting estimations of various
agents make the assessment of the total
media market highly subjective.
Nevertheless, gross figures remain the only
basis for comparison of different media
channels on our market.
The analyses and trends outlined in this
media overview present Media Club’s
reading of all available data and are largely
based on the agency’s experience as a direct
media buyer, our know-how, and our
perception of the current frame of mind of
both clients and media.
Preparing the overview for H1 2016, it felt
necessary for us to highlight a few trends
that shaped the media landscape in the first
part of the year:
• The possibility to measure time-shifted TV
audience now sheds light on the changing
patterns of TV viewership.
• Live TV events like the Euro 2016 drive
both TV and online viewership, and give
advertisers access to hard-to-reach
audiences.
• Ad investments are shifting to channels
that provide for effective and efficient media
campaigns that can be measured and
evaluated.
The following pages aim at providing
businesses with a glimpse of what we do and
a picture of the media landscape we all
navigate through. We hope you enjoy
reading it.
Gross Ad spends by media type (mln. BGN)
TV
Interim Gross Ad Spending data is
available for TV and Print only – the
media with official advertising
monitoring.
ONLINE
H1 2016
Gross Ad Spending continues to rise on a
year-to-year basis, driven by TV. The
higher Ad Spending for H1 2016 is partly
due to the Euro 2016, and partly due to
“shallow” gross volumes (including
increase in bonuses, barter deals and
compensations).
The most notable change is in Print
media. Both gross and net spending will
continue plunging since print media
owners (with the exception of a few
publishers) failed to justify the CPT of a
publication by providing audited
circulation data.
5
PRINT
604
H1 2015
RADIO
OOH
651
47
493
553
60
2015
1039
2014
80
996
2013
70
946
2012
60
801
0
200
TOTAL
400
43
600
TV
ONLINE
800
PRINT
RADIO
151
147
138
54
1 000
122
50
45
96
54
75
90
1 391
1 353
1 264
1 122
73
1 200
1 400
OOH
Source: Nielsen AdMosphere, IAB Bulgaria & Ipsos Bulgaria, Agency Estimation 2016
Ad spends by sectors (mln. BGN)
• Pharmaceuticals continues its double-digit
growth and now accounts for 17% of Ad
spending on the market. The category sees
an impressive surge in the main category –
Medicines (+56%) and in Food and Diet
Supplements (+22%) Ad spending.
Rank Sector
PHARMACEUTICALS
＝ 1
FOODS
＝ 2
DRINKS
↑ 3
COSMETICS
↓ 4
TELECOMMUNICATION
＝ 5
RETAIL OUTLETS
＝ 6
7
FINANCIAL SERVICES
＝
HOUSEHOLD CHEMISTRY
＝ 8
MOTORING
＝ 9
＝ 10 HOBBY. FASHION. SPORT
BGN (mln)
Share
YoY
113.5
17%
18%
102.5
16%
16%
79.5
12%
20%
78.6
12%
14%
57.1
9%
7%
52.7
8%
20%
37.0
6%
5%
29.3
5%
14%
27.5
4%
29%
24.9
4%
34%
TOP 10
602.5
93%
17%
TOTAL
651.0
15%
• Meat products (+58%) is the top
subcategory in Foods . Decrease of
investments in some subcategories is offset
by increase in investment in Paste Products
(2nd in category with + 23% increase),
Chocolates (+60%) and Ice Cream (+28%).
• Increase in spending of the main Drinks
subcategory – Beer (44% share and + 14%
increase in spending) is taking the category
up the ranks to the third position in H1.
Carbonated Soft Drinks (+72%), Instant
Coffee (+30%) and Mineral Water (67%)
continue to rise as well.
• The Cosmetics category is moving down the
ranks despite increase in the major
subcategories - Hair Care Product (+38%)
and Oral Care (+6%).
• Telecommunications is driven by corporate
image campaigns (44% share) and Internet
6
Services (40% share, 8% increase in ad
spending).
• Chain Stores (+30%) continue driving
growth in the Retail category (84% share),
followed by the growing Furniture segment
(+10%).
• Financial Services category registers
growth in spending (+5%) due to the surge in
Credits (+5%) and Corporate Image (+6%)
communication.
• Washing Powder Ad spending is revived
(+45%) and together with Cleaning Materials
(+ 7%) increases spending in Household
Chemistry by 14%.
• The Motoring category is growing fast with
all major subcategories rising - Cars (+35%)
and Petrol Stations (+226%) account for 88%
of spending in the category.
• Games, Lotteries and Bingo (+105%)
already account for more than half the
Hobby, Fashion & Sport category. The
second subcategory – Toys (-4%) decreases,
while Theaters, Galleries and Museums
experience impressive growth (+156%)
Source: Nielsen AdMosphere, 2016
Main media groups
bTV Media
Group
TV
7
RADIO
bTV
bTV Comedy
bTV Cinema
bTV Action
bTV Lady
Ring.TV
Fiesta TV
Cartoon Network
Z-Rock
N-Joy
Classic FM
Jazz FM
Melody
bTV Radio
ONLINE
RADIO
btvnews.bg
btv.bg
Ladyzone.bg
zrockbg.com
jazzfmbg.com
Radiofresh.bg
Fmplus.net
Starfm.bg
ONLINE
Fresh
FM Plus
Star FM
bgtop40.bg
Radiofresh.bg
Fmplus.net
Starfm.bg
Nova Broadcasting
Group
TV
Nova TV
Diema
Kino Nova
Diema Family
Nova Sport
Discovery Channel
TLC
Disney Channel
Network
IDx
Fox Life
Fox Crime
Fox
National
Geographic
24 Kitchen
City TV
Public Media
ONLINE
RADIO
Abv.bg
Novatv.bg
Vbox7.com
Play.novatv.bg
Sinoptik.bg
Diema.bg
Gbg.bg
Foxlife.bg
sravni.bg
Foxcrime.bg
Vesti.bg
Fox.bg
Avrora.com
KinoNova.bg
beu.bg
Novanews.bg
Twtich.tv
sport.novatv.bg
Album.bg
Bonapeti.bg
Carmarket.bg
dox.bg
Edna.bg
darikradio.bg
abv.bg
darikfinance.bg
gong.bg
dariknews.bg
Grabo.bg
BestDoctors.bg
imoti.info
Nostalgie.bg
Kamerite.bg
Planer.bg
lex.bg
.
izgodnioferti.bg
.
Pariteni.bg
Vgames.bg
Vmusic.bg
Darik
Nova News
TV
Channels
BNT 1
BNT 2
BNT World
BNT HD
RADIO
Horizont
Hristo Botev
ONLINE
bnt.bg
bnr.bg
Main media groups
Bulgaria on Air & Investor
TV
Channels
Bulgaria on Air
Bloomberg TV
RADIO
Bulgaria on Air
Alpha Radio
PRINT
Bulgaria on Air
8
ONLINE
bgonair.bg
dnes.bg
investor.bg
gol.bg
tialoto.bg
az-jenata.bg
puls.bg
teenproblem.net
imoti.net
az-deteto.bg
automedia.bg
start.bg
blog.bg
snimka.bg
rabota.bg
reklama.investor.bg
ibg.bg
Aha.bg
BSS Media Group
TV
Channels
the Voice
Magic TV
RADIO
The Voice
Vitosha
Veselina
Magic FM
Communicorp
ONLINE
RADIO
ONLINE
Thevoice.bg
Magicfm.bg
Radiovitosha.com
Radioveselina.bg
Novinar.bg
BG Radio
Radio 1
Radio 1 Rock
Radio City
NRJ (Energy)
Veronika
Radio Nova
City.bg
Radio1.bg
Radio1rock.bg
Bgradio.bg
Nrj.bg
Radioveronika.bg
Radionova.bg
PRINT
Novinar
Main media groups
ATTICA EVA
PRINT
PRINT
PRINT
PRINT
PRINT
ELLE
Harper's Bazaar
Story
Men's Health
Блясък
Журнал за жената
National Geographic
National Geographic Kids
Моето дете
Кулинарен журнал
Здравен журнал
Cosmopolitan
24 Chasa
Trud
168 Chasa
Jult Trud
Vsichko za semejstvoto
Idealen Dom
Décor
Hobby Fermer
BG Fermer
Vsichko za zhenata
TV Media
TV Gid
Bulgaria Dnes
Klub 100
Zdrave bez lekarstva
Jivot bez rak
Capital Daily
Capital
PC World
Computerworld
Network World
Regal
Bakhus
CIO
Karieri
odit.info
Градът
Dnevnik
BBC Good Food
BBC Знание
BBC Top Gear
Glamour
Prime Time
Yachting & Lifestyle
Hello!
Moda
Motor Show
F1 racing
BBC Knowladge
Ikonomist
EVA
Playboy
Grazia
Forbes
Joy
OK!
Casaviva
Esquire
ONLINE
ONLINE
ONLINE
Dnevnik.bg
Capital.bg
Odit.info
Karieri.bg
Pcworld.bg
Regal.bg
Stroitelstvo.info
pipe.bg
foton.bg
Goodfood.bg
Topgear.bg
Knowledge.bg
F1racing.bg
Hola.bg
Motorshow.bg
Speed-press.bg
Eva.bg
Graziaonline.bg
Playboy.bg
forbesbulgaria.bg
ONLINE
Rozali.com
Cosmopolitan.bg
Elle.bg
Bliasak.bg
Gotvetesmen.com
Moetodete.bg
Nationalgeographic.bg
9
ONLINE
24chasa.bg
Trud.bg
168chasa.bg
Hiclub.bg
Bgfermer.bg
Geo-bg.com
Maximonline.bg
Main media groups
ONLINE
Actualno.com
Expert.bg
Iwoman.bg
kidssports.bg
kidsarts.bg
zdravoslovnohranene.com
spotline.bg
sofialife.bg
10
ONLINE
Inews.bg
Novinite.bg
Novinite.com
Novinite.ru
Econ.bg
3e-news.net
insmarket.bg
sporta.bg
Jenite.bg
div.Bg
Operationkino.net
peika.bg
Nasamnatam.com
Fitwell.bg
sportuvai.bg
Kulinar.bg
Sever.bg
Doctoronline.bg
get.bg
programata.tv
ONLINE
Sportal.bg Novini.bg
Woman.bg
Hotnews.bg Men.bg
Profit.bg Recepti.bg
Farma.bg Formula1.bg
Topcars.bg
Chastite.BG
Insurance.bg Dete.bg
Shopping.bg Data.bg
Timeart.bg GSM.bg
Vbox.bg Winner.bg
Top.bg Vivasport.bg
Golf.bg Sport.bg
Fame.bg Svejo.net
Bulevard.bg Termo.bg
Kulinaria.bg Tuk.bg
ONLINE
OFFRoad-Bulgaria.com
OFFNews.bg
OFFRoadradiobulgaria.com
werock.bg bgglas.com
bulgarianhistory.org
ONLINE
dir.bg
ONLINE
Svejo.net
Termo.bg
Bulevard.bg
Kulinaria.bg
Nie-jenite.bg
Hardwarebg.com
Mobility.bg
Calculator.bg
Bmwpower-bg.net
Mobile.de
Football24.bg
Webstage.bg
Kidaland.com
Kidamom.com
Vidozz.com
ONLINE
Bg-mamma.com
Television
Investments, audience, top programs
11
Television
TV in monitoring
BNT
12
bTV Media Group
Nova Broadcasting Group
Others
TV audience
TG All 18+
Average Daily Minutes by Months
100
329
307
296
300
240
292
Traditional TV viewing habits are
changing – both systems agree that TV
reach drops slightly on a year-to-year
basis, while average time spent
watching tv/day increases.
This will inevitably lead to a higher
CPT of TV, but it also brings forward
the topics of time-shifted viewing and
the consumption of TV content online,
and ultimately the question – how do
we measure accurately this evolution
in TV viewing patterns?
Daily Reach%
Minutes/Day
360
Average Daily Reach by Months
282
272
258
262
251
255
80
81
80
78
78
77
78
78
77
76
75
72
Jan
Feb
Mar
Apr
May
Jun
80
237
60
237
180
40
120
20
60
0
0
Jan
Feb
Mar
Apr
237 ÷ 329
Nielsen 2016
13
May
Jun
Jul
Aug
Sept
237 ÷ 292
GARB 2016
Oct
Nov
Dec
72 ÷ 78
Nielsen 2016
Jul
Aug
Sept
Oct
Nov
Dec
77÷ 81
GARB 2016
Source: GARB and Nielsen AdMosphere, 2016
TV audience
Average RTG by time slots, TG All 18+
Nielsen AdMosphere 2016
GARB 2016
RTG%
RTG%
20,0
20,0
18,0
18,0
16,0
16,0
14,0
14,0
12,0
12,0
10,0
10,0
8,0
8,0
6,0
6,0
4,0
4,0
2,0
2,0
0,0
0,0
BNT 1
14
bTV
BMG Niche
Nova
NBG Niche
GARB’s panel outlines bTV as an
absolute leader in all time slots,
while Nielsen shows a fierce
competition between bTV and Nova
in the morning and daily slots, and
in prime-access.
BNT 1
bTV
BMG Niche
Nova
NBG Niche
Source: GARB and Nielsen AdMosphere, 2016
TV audience by week day
TG All 18+
Nielsen AdMosphere 2016
GARB 2016
RTG%
RTG%
10,0
10,0
8,0
8,0
6,0
6,0
4,0
4,0
2,0
2,0
0,0
0,0
Monday
Tuesday
BNT 1
15
Data from both panels shows that
ratings of the main TV channels –
bTV and Nova – decrease during the
weekends. BNT1 and niche
channels, however, enjoy the shift of
audiences from bTV and Nova.
Wednesday Thursday
bTV
BMG Niche
Friday
Nova
Saturday
Sunday
NBG Niche
Monday
Tuesday
BNT 1
Wednesday Thursday
bTV
BMG Niche
Friday
Nova
Saturday
Sunday
NBG Niche
Source: GARB and Nielsen AdMosphere, 2016
Live TV and Timeshifted TV
TG All 18+
As of 2016, Nielsen is reporting time-shifted viewing, up to 7 days back. Time-shifted data adds
about 1% viewership to linear TV data, with top time-shifted programs being prime-time series
and reality shows.
Live TV vs Live + Timeshifted GRPs H1 2016
GRP
600 000
450 000
532 981
539 178
Live TV
Live + Timeshifted TV
300 000
150 000
0
#
Top 10 timeshifted programs
1
2
3
4
5
6
7
8
9
10
Stolen life
Masterchef
A Part of Me
Undercover
Concert Slavi Show
Your face sounds familiar
Citizens In Excess
Sofia day and night
Paramparca (Tvoiat moi zjivot)
Home Makeover
TV Channel
Rating
Nova
bTV
bTV
BNT 1
bTV
Nova
bTV
Nova
bTV
bTV
0.65
0.58
0.47
0.44
0.34
0.33
0.33
0.33
0.29
0.29
Rating 000
38.1
34.4
28.0
26.0
20.3
19.7
19.5
19.4
17.1
17.0
Source: Nielsen AdMosphere, 2016
EURO 2016
JUNE-JULY 2016, All 18+
Euro 2016 reminded us all of the power of live TV and the capacity of major sports events to
attract hart-to-reach audiences in front of the TV screens. The event reached a total of 4 900 000
people aged 18+ (83% of population), with 30% of the audience being female.
TOP Games in Reach ‘000
AVG RTG and Affinity / Social Grade
0
50
100
150
Social Grade A
125
Social Grade B
94
Social Grade C2
85
Social Grade C3
92
Social Grade D1
95
Social Grade D2
Social Grade E
0.0
17
1
2
3
4
5
6
7
8
9
10
119
Social Grade C1
112
72
AVG RTG ‘000
6.8
Rank
Date
Phase
Channels
10.7.2016
10.6.2016
7.7.2016
13.6.2016
3.7.2016
16.6.2016
6.7.2016
2.7.2016
14.6.2016
30.6.2016
Final
Opening game/Group Stage
Semi-final
Group Stage
Quarter-final
Group Stage
Semi-final
Quarter-final
Group Stage
Quarter-final
BNT/BNT HD/NOVA/DIEMA SPORT
BNT/BNT HD/NOVA/DIEMA SPORT
BNT/BNT HD
NOVA/DIEMA SPORT
NOVA/DIEMA SPORT
NOVA/DIEMA SPORT
BNT/BNT HD
BNT/BNT HD
BNT/BNT HD
BNT/BNT HD
Title
Reach 000
PORTUGAL - FRANCE
FRANCE - ROMANIA
GERMANY - FRANCE
BELGIUM - ITALY
FRANCE - ICELAND
GERMANY - POLAND
PORTUGAL - WALES
GERMANY - ITALY
PORTUGAL - ICELAND
POLAND - PORTUGAL
2 168
1 833
1 698
1 540
1 511
1 452
1 434
1 420
1 395
1 391
13.6
Source: Nielsen AdMosphere, 2016
Online audience of TV channel’s websites
TG All 15+
bTV Media Group
Nova Broadcasting Group
BNT
Bulgaria On Air
Others
PC
btv.bg
nova.bg
play.novatv.bg
bnt.bg
bonapeti.bg
gospodari.com
diemaxtra.novatv.bg
slavishow.com
bgonair.bg
masterchef.btv.bg
cartoonnetwork.bg
thevoice.eu
city.bg
24kitchen.bg
kinonova.bg
bloombergtv.bg
nationalgeographic.bg
diema.novatv.bg
btvplus.bg
diemafamily.novatv.bg
allstars.novatv.bg
18
While the reach of conventional (linear) TV decreases, consumption of TV content online increases rapidly, through
both PC and Mobile. Websites of TV groups and separate TV Shows (like Bon Apeti (bonapeti.bg, Lords Of The
Air/gospodari.com/ and Slavi’s Show/slavishow.com/) add new audience to TV campaigns.
Monthly Visitors
553 451
343 003
337 359
248 888
221 029
125 714
113 306
94 507
83 676
73 399
66 300
48 221
35 983
26 688
23 801
19 279
19 034
16 823
12 087
11 204
-
Monthly Page Views Monthly Reach
4 605 225
2 329 851
4 398 965
876 012
797 527
766 134
392 253
1 090 591
245 168
715 345
1 771 721
322 769
181 075
233 076
56 662
73 983
98 923
54 369
37 873
51 302
-
14.46%
8.96%
8.82%
6.50%
5.78%
3.29%
2.96%
2.47%
2.19%
1.92%
1.73%
1.26%
0.94%
0.70%
0.62%
0.50%
0.50%
0.44%
0.32%
0.29%
-
Mobile
btv.bg
nova.bg
bonapeti.bg
bnt.bg
play.novatv.bg
gospodari.com
diemaxtra.novatv.bg
slavishow.com
bgonair.bg
masterchef.btv.bg
24kitchen.bg
nationalgeographic.bg
kinonova.bg
city.bg
thevoice.eu
bloombergtv.bg
cartoonnetwork.bg
diema.novatv.bg
btvplus.bg
diemafamily.novatv.bg
allstars.novatv.bg
Monthly Visitors
339 806
202 727
195 629
157 242
154 435
131 229
71 544
67 161
53 245
35 580
19 622
16 162
15 711
13 040
12 973
9 779
9 171
8 871
6 836
5 734
170
Monthly Page Views Monthly Reach
1 985 297
1 150 595
791 927
412 942
2 094 942
573 460
257 218
363 135
135 628
298 362
115 517
71 378
40 352
60 270
59 442
27 372
120 495
28 020
23 678
22 517
1 051
11.62%
6.94%
6.69%
5.38%
5.28%
4.49%
2.45%
2.30%
1.82%
1.22%
0.67%
0.55%
0.54%
0.45%
0.44%
0.33%
0.31%
0.30%
0.23%
0.20%
0.01%
Source: Gemius, May 2016
TOP 15 movies Jan-Jun 2016
TG All 18+
TITLE
Movies have a stable position within the
lead channel’s program schedules, providing
the main entertainment on the weekends.
bTV and Nova, as most free-to-air channels,
rarely offer an interesting title in terms of
premium and first-run movie content. Most
of the top 15 movies are re-runs from
previous years, with premier movies being
repeated up to 20 times within one year
across channels from the same media family.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Speed 2: Cruise Control
Speed
Olympus Has Fallen
Shooter
Cellular
Bulletproof Monk
Need for Speed
Non-Stop
Poseidon
Cowboys & Aliens
A Valentine Carol
White fang 2 - Myth of the white wolf
Jack Reacher
Showtime
Two weeks notice
CHANNEL
DAY
RATING OF BEST BROADCAST
RUNS
bTV
bTV
bTV
Nova
bTV
bTV
bTV
bTV
bTV
Nova
bTV
Nova
Nova
bTV
bTV
Sunday
Sunday
Sunday
Saturday
Saturday
Saturday
Sunday
Saturday
Sunday
Sunday
Sunday
Saturday
Sunday
Saturday
Saturday
12.13
11.91
11.69
11.29
11.28
11.06
10.84
10.70
10.67
10.35
10.35
10.18
10.15
9.86
9.73
7
4
1
1
5
7
1
3
4
3
1
4
2
1
5
* Reruns include broadcastings across all TV channels, not only in the channel that generated the highest viewership.
19
Source: Nielsen AdMosphere, 2016
TOP 10 advertisers – bTV vs. Nova
H1 2016 (mln. BGN)
Nielsen 2016
Rank
1
2
3
4
5
6
7
8
9
10
TOTAL
Advertiser
NESTLE BLG
CHIPITA
PROCTER & GAMBLE
LIDL BULGARIA
HENKEL
BEIERSDORF
ZAGORKA
MOBILTEL
CARLSBERG
UNILEVER
GARB 2016
BGN (mln) Rank
12,1
9,2
8,8
5,7
5,3
5,1
5,1
5,1
4,9
4,9
1
2
3
4
5
6
7
8
9
10
66,1
TOTAL
Advertiser
NESTLE BLG
CHIPITA
PROCTER & GAMBLE
LIDL BULGARIA
EUROBET
MOBILTEL
UNILEVER
HENKEL
SANOFI - AVENTIS GROUP
ZAGORKA
Nielsen 2016
BGN (mln)
Rank
12,9
9,4
9,2
5,9
5,8
5,6
5,4
5,4
5,4
5,3
1
2
3
4
5
6
7
8
9
10
70,3
TOTAL
Advertiser
CARLSBERG
ZAGORKA
NATUR PRODUCT
PROCTER & GAMBLE
ACTAVIS
NEW GAMES
LIDL BULGARIA
MOBILTEL
TELENOR
RECKITT BENCKISER
GARB 2016
BGN (mln) Rank
5,4
5,0
4,9
4,9
4,8
4,5
4,5
4,3
4,2
4,2
46,8
1
2
3
4
5
6
7
8
9
10
TOTAL
Advertiser
NATIONAL LOTTARY
FICOSOTA SYNTEZ
CARLSBERG
NATUR PRODUCT
PROCTER & GAMBLE
ACTAVIS
ZAGORKA
LIDL BULGARIA
MOBILTEL
TELENOR
BGN (mln)
6,1
5,7
5,4
5,2
5,0
4,8
4,8
4,4
4,3
4,2
50,0
*GARB does not account for advertisers TELESHOP.
20
Source: GARB and Nielsen AdMosphere, 2016
Channel viewing share
TG All 18+
Nielsen AdMosphere 2016
GARB 2016
6%
15%
18%
BNT1
1%
bTV
1%
29%
BMG Niche
11%
Nova
16%
37%
NBG Niche
TV7
7%
23%
21
9%
Others
Viewing share figures give a good
insight into the rationale behind the
sales policies of the major TV groups
BMG and NBG.
Both media groups require
advertisers to split media budgets
between the lead and niche TV
channels in proportion close to the
viewing shares:
20%
6%
• 60/40 for Nova/Nova Niche channels
• 90/10 for bTV/bTV Niche channels
Source: GARB and Nielsen AdMosphere, 2016
SOS vs. SOV
TG All 18+
Nielsen AdMosphere 2016
GARB 2016
2% 1%
2%1%
SOV
18%
5% 2%
18%
SOV
14%
5% 1%
SOS
32%
BNT
38%
SOS
17%
bTV
35%
BMG Niche
48%
Nova
NBG Niche
35%
34%
8%
7%
22
Others
The lack of consistent trends verified
by both GARB and Nielsen
AdMosphere does not allow for a
complete and objective evaluation of
TV channels’ performance.
27%
33%
9%
8%
Source: GARB and Nielsen AdMosphere, 2016
TV ad spends
H1 2016 (mln. BGN)
2015
TV ad spends grow in the 1st and 2nd quarters of 2016
compared to the same quarters in 2015.
2016
325
302
278
240
1st Qtr
23
253
2nd Qtr
The high investment increase in the 2nd quarter of 2016 is
driven by Euro 2016 (June-July), aired on BNT and Nova,
including several of their niche channels. An increase is also
expected in the 3rd quarter with the Summer Olympic Games
in Rio de Janeiro coming up.
244
3rd Qtr
4th Qtr
Source: Nielsen AdMosphere, 2016
TOP 15 advertisers
H1 2016 (mln. BGN)
Rank Advertiser
• The weight of the Top 15 TV advertisers
remains unchanged. They account for the same
share (32%) of TV advertising in 2016 compared
to the same period in 2015.
• Procter & Gamble is the top TV advertiser, with
over 20mln BGN gross and a 37% increase in
investments compared to H1 2015.
•Traditional leaders like Nestle and L’Oreal move
down the chart.
• Bella Bulgaria and Vivacom fall out of the Top
15 advertisers.
• All the advertisers making a jump in rankings
have a double-digit increase in expenditures
compared to the same period of 2015.
↑
↓
↑
↑
↑
↓
↑
↑
↑
↑
=
↓
↓
↓
↑
YoY
TRPs All 18+
1
PROCTER & GAMBLE
20 015 195
37%
49 021
2
NESTLE BLG
19 869 385
21%
51 204
3
CHIPITA
15 499 961
36%
28 191
4
ZAGORKA
14 187 617
29%
25 557
5
MOBILTEL
13 902 568
35%
25 632
6
CARLSBERG
13 553 188
17%
29 491
7
LIDL BULGARIA
13 358 871
38%
28 207
8
BEIERSDORF
11 974 868
21%
30 129
9
NATUR PRODUCT
11 763 698
50%
27 279
10 COCA-COLA HBC BULGARIA
11 740 713
41%
22 541
11 RECKITT BENCKISER
11 334 835
17%
31 051
12 KAMENITZA
10 085 630
-45%
22 083
13 L'OREAL PARIS BULGARIA
10 077 871
-2%
23 837
9 506 537
-18%
18 738
9 422 220
196 293 157
23%
19%
25 713
438 673
603 817 366
18%
1 428 879
14 FICOSOTA SINTEZ
15 UNILEVER
TOP 15
TOTAL
24
TV Ad Spends (BGN)
Source: Nielsen AdMosphere, 2016
Print
Investments
25
Print
H1 2016 (mln. NBG)
2015
2016
33,1
31,4
28,3
27,9
22,6
1st Qtr
26
Print ad spends continue declining due to decrease in
readership and the lack of verified circulation figures.
Only a handful of publishers declare audited circulation
figures.
21,5
2nd Qtr
3rd Qtr
4th Qtr
Source: Be Media Consultant, 2016
Ad spends by print type
Gross Ad Investment by Print Type
Monthlies
25%
Weekly
Magazines
10%
Change in Gross Ad spends by Print Types
Other
0%
Dailies
58%
PRINT TYPE
2015
2016
YoY
Daily Newspapers
Weekly Newspapers
Weekly Magazines
Monthly Magazines
Others
33,26
25,40
-24%
5,23
3,58
-32%
6,26
4,14
-34%
14,79
10,85
-27%
0,19
0,15
-22%
TOTAL
59,73
44,11
-26%
Weekly
Newspapers
8%
27
Source: Be Media Consultant, 2016
Print ad spends by sectors
H1 2016 (mln. BGN)
• Investments in Print are decreasing across all
categories. The presented monitoring data does not
include leaflets and brochures.
• Publishing remains the top category, with most of
the publications under “Publishing” being self- or
cross-advertising with no actual cash exchange
involved.
• 80% of the Miscellaneous category includes
communication of government agencies and
popularization of operational programs of the EU.
• Spending in print media shifts to online as major
print groups develop modern online platforms.
28
Rank
=
=
+
+
+
=
=
=
Sector
BGN (mln)
Share
YoY
1
PUBLISHING
8,3
19%
-30%
2
PHARMACEUTICALS
6,9
16%
-16%
3
HOBBY.FASHION.SPORT
4,3
10%
-13%
4
COSMETICS
3,3
8%
-29%
5
MOTORING
3,1
7%
-8%
6
MISCELLANEOUS
2,9
7%
-43%
7
TELECOMMUNICATION
2,8
6%
-36%
8
RETAIL OUTLETS
2,7
6%
-44%
9
FINANCIAL SERVICES
2,4
6%
-7%
10
TOURISM
3%
-29%
86%
-27%
1,5
TOP 10
38,1
TOTAL
44,1
-26%
Source: Be Media Consultant, 2016
Online audience of Print issues’ websites
TG All 15+
PC
Newspaper
24chasa.bg
dnevnik.bg
capital.bg
trud.bg
168chasa.bg
bgfermer.bg
regal.bg
PC
Magazines
29
zajenata.bg
az-jenata.bg
programata.bg
cosmopolitan.bg
goguide.bg
hiComm.bg
eva.bg
spisanie8.bg
pcworld.bg
moetodete.bg
bliasak.bg
elle.bg
bacchus.bg
computerworld.bg
topgear.bg
hiclub.bg
economedia.bg
goodfood.bg
Monthly Visitors Monthly Page Views Monthly Reach
548 916
487 032
273 164
243 675
105 436
69 738
19 301
8 590 032
5 920 784
1 238 429
3 036 119
384 671
292 997
53 652
14.34%
12.73%
7.14%
6.37%
2.76%
1.82%
0.50%
Monthly Visitors Monthly Page Views Monthly Reach
723 210
180 604
92 366
70 142
64 823
58 939
48 861
37 896
37 123
36 502
23 613
19 204
17 986
16 253
15 731
10 232
5 387
3 809
8 910 300
753 575
544 662
2 763 012
179 304
259 584
281 862
89 300
103 809
125 101
153 022
175 797
37 139
35 005
191 648
26 902
19 358
39 302
18.90%
4.72%
2.41%
1.83%
1.69%
1.54%
1.28%
0.99%
0.97%
0.95%
0.62%
0.50%
0.47%
0.42%
0.41%
0.27%
0.14%
0.10%
Mobile
24chasa.bg
dnevnik.bg
capital.bg
trud.bg
168chasa.bg
bgfermer.bg
regal.bg
Mobile
zajenata.bg
az-jenata.bg
programata.bg
cosmopolitan.bg
goguide.bg
moetodete.bg
eva.bg
hiComm.bg
spisanie8.bg
topgear.bg
elle.bg
bacchus.bg
bliasak.bg
hiclub.bg
goodfood.bg
economedia.bg
pcworld.bg
computerworld.bg
Monthly Visitors Monthly Page Views Monthly Reach
383 650
328 070
186 701
138 401
60 081
23 567
12 336
3 222 192
4 097 029
826 820
1 391 674
160 886
81 660
28 315
13.12%
11.22%
6.39%
4.73%
2.06%
0.81%
0.42%
Monthly Visitors Monthly Page Views Monthly Reach
787 139
152 855
69 936
57 304
56 591
42 576
38 407
37 904
31 067
17 514
16 917
16 450
15 403
4 879
2 339
2 300
221
135
11 965 497
637 532
408 650
679 770
145 775
177 411
172 955
256 208
71 661
147 879
58 331
31 604
80 706
11 022
12 443
4 209
1 823
580
26.93%
5.23%
2.39%
1.96%
1.94%
1.46%
1.31%
1.30%
1.06%
0.60%
0.58%
0.56%
0.53%
0.17%
0.08%
0.08%
0.01%
0.00%
Source: Gemius, May 2016
Radio
Audience
30
TOP 10 stations & share
H1 2016, TG All 18+
• Radio reaches on average 5.3 million people (18+) on
weekly basis. Technical coverage and genre are key in
determining the top positions.
• On average, the audience listens to 2:50 h of radio daily.
Weekly Radio Reach
Stations
Reach %
Reach
ATS (minutes/day)
1
Radio Veselina
12,3
647 339
118
2
BNR program Horizont
10,8
569 107
134
3
Radio N-Joy
9,4
492 592
107
4
Radio 1
8,4
442 571
120
5
Radio Energy
6,7
349 814
120
6
BG Radio
5,9
310 565
102
7
Darik Radio
5,4
285 883
96
8
Radio Fresh!
5,2
273 407
98
9
Radio Veronika
3,9
206 752
77
10
Radio City
2,9
152 896
110
Media Group Share
Balkan
Broadcasting
7%
Focus
1%
Darik
5%
BSS Media
Group
18%
Communicorp
32%
BNR Hristo
Botev
1%
31
bTV Radio
Group
12%
Other
10%
BNR Horizont
14%
Source: Nielsen AdMosphere, 2016
Online audience of Radio stations’ websites
TG All 15+
bTV Media Group
Nova Broadcasting Group
Balkan Broadcasting
Communicorp
BSS Media Group
PC
dariknews.bg
radiofresh.bg
thevoice.eu
city.bg
radio1.bg
radioenergy.bg
njoy.bg
bgradio.bg
zrock.bg
radionova.bg
radioveselina.bg
radio1rock.bg
radioveronika.bg
radiovitosha.com
fmplus.net
melodybg.com
jazzfm.bg
magicfm.bg
32
Many radio stations have well-developed websites and mobile applications with growing monthly visits.
Monthly Visitors
515 622
54 864
48 221
35 983
34 502
31 324
24 619
23 857
20 834
14 179
13 217
12 408
11 235
11 131
9 204
6 464
6 299
3 982
Monthly Page Views Monthly Reach
4 602 848
344 880
322 769
181 075
226 640
175 813
99 226
109 356
197 435
78 342
49 150
66 733
42 169
45 755
37 569
48 641
42 458
22 091
13.47%
1.43%
1.26%
0.94%
0.90%
0.82%
0.64%
0.62%
0.54%
0.37%
0.35%
0.32%
0.29%
0.29%
0.24%
0.17%
0.16%
0.10%
Mobile
dariknews.bg
radiofresh.bg
city.bg
thevoice.eu
radioenergy.bg
njoy.bg
zrock.bg
bgradio.bg
radioveselina.bg
radioveronika.bg
fmplus.net
radio1.bg
radionova.bg
radiovitosha.com
radio1rock.bg
jazzfm.bg
melodybg.com
magicfm.bg
Monthly Visitors
317 195
22 542
13 040
12 973
12 780
11 430
11 415
11 224
7 810
4 726
3 941
3 918
3 229
2 727
2 194
1 572
1 051
740
Monthly Page Views Monthly Reach
2 296 506
72 934
60 270
59 442
40 624
37 970
45 288
31 986
27 473
17 232
7 898
13 927
10 861
10 775
8 136
6 452
2 355
1 846
10.85%
0.77%
0.45%
0.44%
0.44%
0.39%
0.39%
0.38%
0.27%
0.16%
0.13%
0.13%
0.11%
0.09%
0.08%
0.05%
0.04%
0.03%
Source: Gemius, May 2016
TOP Facebook Pages of Radio Stations
TV + Radio
Radio Stations are actively
developing their Facebook pages,
transferring the radio audience
online through daily quizzes and
games.
33
Source: Facebook, as of July 2016
Cinema
Audience and topics of interest
34
TOP 20 cinema movies - earnings
OPENING
WEEKEND
BOX OFFICE
H1 2016
Rank Movie
Batman vs. Superman: Dawn of Justice is the
movie with highest earnings /visits in its
opening weekend.
The top titles suggests a stable family audience.
35
1
2
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Batman vs. Superman: Dawn of Justice
Warcraft: The Beginning
Deadpool
Angry Birds: The Movie
Kung Fu Panda 3
The Jungle Book
Gods of Egypt
Dirty Grandpa
Х-Мен: Apocalypse
The Revenant
The Huntsman: Winter's War
London Has Fallen
Star Wars The Force Awakens
Finding Dory
Independence Day: Resurgence
The 5 Wave
XI 'a'
Robinson Crusoe
The Hateful Eight
The Finest Hours
Earnings
Audience
410 719
395 431
367 401
335 523
308 075
271 198
261 126
198 607
187 747
161 281
149 277
143 846
123 168
121 504
117 572
108 643
85 979
79 197
74 311
65 122
37 171
38 129
42 524
35 532
31 063
26 666
24 361
19 992
17 525
17 575
14 350
16 231
16 370
13 720
10 607
12 627
10 868
8 959
8 214
5 746
Source: CBO in BGN, 2016
Cinema visits trends
H1 2016
Total Market in ‘000 tickets sold
H1
There is no clear seasonality in
cinema visits – peak weeks are
determined by blockbuster release
dates. Bulgarian titles account for
less than 20 movies/year.
2014
36
Full Year
2014
2015
2016
5 384
5 144
2 476
Seasonality of admissions
2 809
2015
2 762
2016
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Source: Titan - admissions report, via Cinema City, 2016
Online
Investments, audience, topics of interest
37
Online penetration in Bulgaria
Mobile Ads
CPM Formats
4 398 212
online monthly users
76%
27%
2005
38
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
Source: NSI, Gemius: PC Users, May 2016
Demography of online users
588 922
707 928
F
50%
738 078
There are over 4 million users in Bulgaria on average
monthly base:
M
50%
888 203
• 19% Young people (15-24)
• 65% Active population (25-54)
• 16% Pre and after retirement age (55+)
903 530
39
Source: Gemius: PC Users, May 2016
Online users behavior
How often do people access the Internet ?
86% are online
every day!
Which devices do people use ?
Smartphones usage
has reached 57%!
40
Source: consumerbarometer.com, Bulgaria
Computers
Smartphones
Online users behavior
VS.
41
Source: consumerbarometer.com, Bulgaria
Devices used
1+
million
2.3+
million
3.5+
million
42
Source: Mobile operators in Bulgaria, IAB Bulgaria, Ipsos Bulgaria, Gemius: December 2015
Platforms
4%
300 websites
with over
4.4 million users
1% 3%
Display advertising (CPM)
14%
27%
Google search
Facebook
You Tube
Cost per click (CPC)
25%
26%
Announcement and directories
3.3 million
users
560 thousand
users
No data available
Others
# Type of advertising
1 Display advertising (CPM)
2 Google search
3 Facebook
4 You Tube
5 Cost per click (CPC)
6 Announcement and directories
7 Others
TOTAL Net expenditures in BGN
43
Share %
27.3%
25.3%
25.3%
13.9%
4.2%
1.0%
3.1%
100%
Net expenditures BGN
16 880 000
15 650 000
15 650 000
8 600 000
2 580 000
590 000
1 890 000
61 840 000
4 million
users
3.5 million
users
Search
Display
2.5 million
users
Source: Gemius: May 2016; Facebook; LinkedIn; Ranking.bg; Google; IAB Bulgaria’s AdEx 2015, IHS
Online ad market in Bulgaria
Top 10 sectors in 2015
# Sector
1 Consumer goods
2 Financial services
3 Telecommunications
4 Retail
5 Services
6 Car Industry
7 Entertainment and media
8 Technologies
9 Public sector
10 Industrial goods
Unclassified
TOTAL Gross expentitures in BGN
44
Split % by advertising type
(Gross income)
Share %
24.1%
16.3%
7.7%
6.7%
6.3%
5.0%
4.5%
1.8%
1.5%
0.3%
25.9%
100%
Gross expenditures BGN
8 036 958
5 449 637
2 575 714
2 225 039
2 087 830
1 670 584
1 492 103
591 468
486 154
92 201
8 625 503
33 333 191
4%
3%
2% 2% 1%
9%
14%
65%
Display advertising (CPM)
Video
Cost per click (CPC)
Paid and PR articles
Mobile
Announcement and directories
Others
E-mail
Source: GARB, IAB Bulgaria’s AdEx 2015 & Ipsos Bulgaria, data does not include Google & Facebook
Online ad market in Bulgaria
Top 100 advertisers in 2015
# Advertiser
1 Mondeliyz
2 VIVACOM
3 Telenor
4 Azimut Software / Trader
5 Procter & Gamble
6 Mtel
7 EMAG
8 Zagorka
9 Raiffeisen Bank
10 Coca-Cola
11 First Investment Bank
12 AVENDI
13 Kaufland
14 Forum Film Bulgaria
15 Alexandra Films
16 DSK bank
17 Glaxo Smith Kalyana
18 Unicredit Bulbank
19 Renault Nissan Bulgaria
20 Beiersdorf
21 Postbank
22 Allianz
23 Vitaslim
24 Moto Phoe
25 BMW Bulgaria
45
Index
100
80.1
68.3
63.4
61.7
56.4
55.6
46.6
39.7
38.3
34.7
34.3
33.1
31.6
31.6
29.5
29.5
25.8
24.9
23.1
21.8
20.5
18.7
18.5
18.0
# Advertiser
26 CEZ
27 Nestle
28 L'oreal
29 IKEA
30 Porsche Bulgaria
31 Lodis Invest Ltd. ( Lakrima )
32 Visa
33 ProCredit Bank
34 Fox International Channels
35 Red Bull
36 Molson Coors Brewing Company ( Kamenica )
37 Boiron
38 United Bulgarian Bank
39 BetFair
40 Alphabank
41 Lenovo
42 Carlsberg Bulgaria
43 Bayer
44 Sofia France Auto
45 Bulgaria Air
46 Ministry of Transport and Communications
47 Unilivar
48 BNP Paribas
49 Bulgartabac
50 A & D Pharma
Index
17.6
16.9
16.8
16.6
16.1
15.9
15.3
15.2
15.2
14.9
14.8
14.3
14.3
12.4
11.6
11.3
11.2
11.0
10.9
10.9
10.7
10.0
10.0
9.8
9.3
# Advertiser
51 Piraeus Bank
52 Abbott
53 Bulgarian-American Credit Bank
54 Easy Credit
55 Cibank
56 Council of Ministers
57 CCB
58 Pension Insurance Company "Doverie"
59 Actavis
60 Tabac market
61 H & M Hennes & Mauritz Bulgaria
62 Max Telecom
63 Philips
64 Boehringer Ingelheim
65 Bella Bulgaria
66 Deichmann
67 McDonald's
68 Shell
69 Fashion Days
70 Lidl
71 EKO Bulgaria
72 United Milk Company
73 Pernod Ricard Bulgaria
74 Feratum
75 Armeec
Index
9.2
9.0
9.0
9.0
8.0
7.9
7.9
7.7
7.5
7.2
7.2
6.9
6.8
6.6
6.5
6.5
6.4
6.4
6.3
6.2
6.1
6.1
6.0
6.0
5.9
# Advertiser
76 Societe Generale Expressbank
77 Allianz Bank
78 EU Pharmacia Bulgaria
79 ING Group
80 Canon
81 Huawei
82 Brown Forman
83 Sanofi
84 Investbank
85 MyMall
86 Technomarket
87 Powermark
88 DZI
89 Quadrant Beverages
90 Euratek (Skoda)
91 subway
92 PokerStars
93 V-Tac
94 BenchMark Group
95 Litex Motors (Great Wall)
96 Happy Bar & Grill
97 Revita
98 SIS Industries
99 Billa
100 Political party Coat
Index
5.8
5.7
5.7
5.7
5.7
5.6
5.6
5.4
5.4
5.3
5.3
5.3
5.3
5.3
5.0
4.8
4.4
4.4
4.3
4.3
4.2
4.2
4.1
4.0
3.8
Source: GARB, IAB Bulgaria’s AdEx 2015 & Ipsos Bulgaria, data does not include Google & Facebook
Online ad market in Bulgaria
Top 20 sectors in H1 2016
Rank Sector
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
PUBLISHING, TV STATIONS
FINANCIAL SERVICES
ENTERTAINMENTS, RESTAURANTS, BARS
ONLINE STORES
RETAIL STORES
MOTORING
CONSTRUCTION, REPAIRS
DRINKS
BUSINESS GOODS AND SERVICES
TELECOMMUNICATION
EDUCATION, JOBS
PHARMACEUTICALS, NUTRITIONS
TOURISM
FASHION. SPORT
GROCERY
COSMETICS
TRANSPORT
POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS
HOUSEHOLD APPLIANCES
AGRICULTURAL
TOTAL (All 31 sectors)
46
Registers
Advertisers Brands Campaigns
2 857 884
1 749 604
1 030 112
1 020 936
902 748
850 629
677 974
511 990
489 421
380 979
361 071
350 990
295 795
275 128
246 150
240 958
203 398
190 724
158 320
132 601
147
59
153
140
36
88
93
49
120
15
105
66
73
69
32
30
27
65
33
50
13 659 530
1 610
259
109
157
148
38
104
99
69
124
30
108
92
77
70
44
71
27
66
34
60
1 971
709
196
442
330
288
237
125
134
187
111
161
123
140
137
66
111
37
89
52
109
Over 1 500 advertisers
Over 1 500 brands
Over 4 000 campaigns
4 091
Source: WNA, January – June 2016
Online ad market in Bulgaria
Top 20 advertisers in H1 2016
Rank Advertisers
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Investor BG
MTG - Nova TV/NetInfo/Darik Net
Lidl
Credissimo
Economedia
IA Focus
Technopolis Bulgaria
Ferratum Bulgaria
bTV Media Group
BNP Paribas
Procter & Gamble
AEBTRI
Mondelez
Telenor (Globul)
Renault Nissan Bulgaria
Sport Depot
VivaCom
Fibank
BetFair
Ardes
OTHERS
TOP 20
TOTAL (All 1529 advertisers)
47
Registers
586 217
397 355
396 195
361 610
293 523
266 466
207 552
189 872
181 904
181 274
178 700
135 346
133 241
132 193
126 892
120 127
110 259
108 693
105 866
104 443
9 341 802
32%
13 659 530
Brands Campaigns
12
9
1
1
9
2
1
1
13
3
12
2
5
7
4
1
7
5
1
1
1 878
97
1 975
43
39
82
8
58
7
20
6
51
14
20
4
12
24
25
23
38
11
49
7
3 550
541
Over 1 500 advertisers
Over 1 500 brands
Over 4 000 campaigns
4 091
Source: WNA, January – June 2016
Online market in Bulgaria
Top media groups in H1 2016 by monthly reach
Media group
Net Info
Sportal Media Group+Xenium
Investor
ALLEGROGROUP
Rezon MG
CME
Top Media Group
Insert.bg
3bay.bg
Economedia
NEG
PI News
Pik News
DIR
Webground Group
Newspaper Group Bulgaria
Infoindex
VsichkiOferti
SBB Media
Offmedia
48
Reach
Main websites
78%
47%
39%
39%
36%
32%
31%
27%
25%
24%
23%
23%
23%
23%
21%
20%
19%
19%
17%
16%
abv.bg, vbox7.bg, vesti.bg, sinoptik.bg, gong.bg, …
sportal.bg, hotnews.bg, woman.bg, svejo.net, …
dnes.bg, investor.bg, gol.bg, …
olx.bg, …
mobile.bg, bazar.bg, fakti.bg, …
auto.bg, bistro.bg, btv.bg, …
imotibg.com, zajenata.bg, zdravno.bg, …
framar.bg, …
inews.bg, econ.bg, …
capital.bg, dnevnik.bg, karieri.bg, …
bg-mamma.com, …
blitz.bg, …
pik.bg,…
dir.bg, …
actualno.com, iwoman.bg, …
24chasa.bg, trud.bg, 168chasa.bg, bgdnes.bg, …
jenata-vchas.net, lekuvai.bg, …
dama.bg, vsichkiigri.bg, …
rozali.bg, bliasak.bg, cosmopolitan.bg, …
offnews.bg, offroad-bulgaria.com, …
Source: Gemius: May 2016
Online market in Bulgaria
Top 30 websites in H1 2016 by monthly users
abv.bg
vbox7.com
olx.bg
vesti.bg
nova.bg
sinoptik.bg
dir.bg
zajenata.bg
blitz.bg
bg-mamma.com
framar.bg
mobile.bg
pik.bg
gong.bg
sportal.bg
btv.bg
24chasa.bg
bazar.bg
grabo.bg
dariknews.bg
dnevnik.bg
novini.bg
pazaruvaj.com
actualno.com
dnes.bg
btvnovinite.bg
offnews.bg
hotnews.bg
profit.bg
dama.bg
Mobile
0
49
PC: 87%
PC
500000
1000000
1500000
Mobile: 66%
2000000
Source: Gemius: May 2015
Media Club
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