Press Kit - Unearthed

UNEARTHED
T H E H E A R T S O F M E N
A film about the Gospel engaging and redeeming sexual
brokenness in the human heart...
THANK YOU
Thanks for your interest in Unearthed and our Hearts of Men film. Below, you’ll get a
comprehensive look at who we are, what we’re up to and what our current need is. Our
entire team is here at your disposal to assist in any way possible, so please don’t
hesitate to reach out | [email protected]
OUR STORY
Unearthed was founded in October of 2009 as an expression of a desire to see the dark
world of sexual exploitation exposed and remedied. Two college friends and artists
(Derek Hammeke and Tony Anderson) set out to document the sex trade in some of
the most dangerous places across the earth. Armed with undercover cameras and a
massive prayer team, they began capturing heartbreaking stories and the horrifying
realities of human sex trafficking, which eventually forced them to grapple with the
roots of sexual exploitation: the demand. Reducing demand in sexual exploitation
means doing the gritty, honest painful work of dealing with inner heart change and
transformation in the hearts of men - and that comes only through Jesus Christ.
Jesus happens to be missing from the conversation on sexual exploitation. In a
generation wrought with short-lived social justice campaigns and emotionally-driven
activism, we’ve denied the reality that we need nutrition from the Vine - assuming we
can destroy this demonic stronghold apart from Jesus (Jn 15). In addition, we have
unprecedented levels of Christians living in un-repentant sexual immorality. The need is
less about sex trafficking and more about repentance in men’s hearts so that we see a
systemic shift at the ground level. Here’s our question: what sort of revival will take
place when the church repents - and what does repentance even look like? What kind
of healing and wholeness does Jesus want to bring to his church? We’re hoping to find
the answers to these questions when we release the Hearts of Men film...
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
OUR TEAM
Tony Anderson | Executive Director
Tony helped found Unearthed in 2009. He studied at Ozark
Christian College in Joplin, MO, receiving a Bachelor’s degree
in Biblical Literature. His background in cinematic music
composition began over a decade ago and continues to be a
useful skill in film production at Unearthed.
Crawford Ifland | Project Producer
Crawford is a student at Westmont College in Santa Barbara,
California, where he is studying Business & Economics. He has
been part of the team at Unearthed since May 2012, where he
oversees production and project management. Outside of
Unearthed, he works as a web designer and filmmaker, and has
a passion for visual storytelling.
Our Board of Directors:
Unearthed's Board of Directors is made up of Rick Ifland, Brian Johnson, and Peter
Warden, three strong individuals with entrepreneurial backgrounds that have over 50
years of combined experience in the business and non-profit world. Over the years,
their wisdom and experience has proven to be one of Unearthed's most valuable
assets.
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
OUR FILM
The Hearts of Men film project breaks down into two phases. The first is intended to be
a scalpel that slices open an infection. The second is intended to bring about
restoration of the soul through discipleship among men - using their sexual brokenness
as a point of connection with Jesus.
1) Scalpel | Unearthed is creating a feature-length film called The Hearts of Men that
will address and expose the following areas:
• How sin distorted God’s gift of sex and masculinity
• How mens’ sexual behavior (porn, prostitution, abuse, immorality, trafficking, etc)
isn’t just harmful here, but is also the fuel for the global sex trade
• Why the human heart has to be changed by an outside power in order for our
sexual brokenness (as individuals and as a culture) to change
• How the Gospel of Jesus Christ engages and redeems sexual brokenness
• How the Gospel deals with shame and other underlying components which fuel
harmful sexual cycles
• How drinking living water (wholeness in Christ) is the only way out of toilet water
(cyclical sexual strongholds and dysfunction)
2) Discipleship | Unearthed is also producing 5 shorter “followup” films for churches
and their leaders to assist them in discipling their people after they’ve watched The
Hearts of Men. These short films fall under the same budget as the main film and will
be led by Michael J. Cusick - author of Surfing for God: Discovering Divine Desire
Beneath Sexual Struggle, as well as a host of other leaders, pastors and doctors.
Here’s a rundown of what we’ll cover in them:
• Wickedness: We clearly have massive cultural problems because of what sin did
to sex, but how did they come into play (creation, fall, satan, etc) and what do we
do with these realities? In addition, how do we equip our men to wage war
against their own flesh?
• Woundedness: All men suffer from wounds of presence and wounds of absence ,
and pain that is not transformed becomes pain that is transmitted. The transfer of
wounds can last for generations, but the cycle can stop with the men in our
churches right now. Our souls have been damaged...so we need healing. What
does this look like and how does wholeness enter our hearts to restore what’s
been broken?
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
• Weakness: Men struggle with deep shame and guilt because of their
shortcomings and weaknesses. But what if our weakness and wounds actually
qualify us for the ministry of reconciliation (2 Corinthians 5) rather than disqualify
us (2 Corinthians 12). If that’s the case, then how do we lead out of weakness?
And how does God flex his strength in our weakness - especially sexual
strongholds?
• Warfare: Our battle is not against flesh and blood...and that changes everything
(Ephesians 6). We are going to equip men to go to war in heavenly places with
weapons that aren’t of the flesh (2 Corinthians 10). How do satan and his demons
play into sexual dysfunction and how can men practically wage war in heavenly
realms for their marriages, families, churches and cities?
• Wiring: There’s a general ignorance towards the physiological in the American
church - and we’ve left our men in a valley... failing to equip them with the truths
that our minds can work for us rather than against us. As it relates to sexual
struggle, addiction and compulsiveness, the mind can be transformed and
renewed (Rom 12). The physiological realities of the brain’s rewiring need to be
communicated in a simple and life-giving way that can be replicated in
discipleship relationships among men.
WHY USE FILM AS A MEDIUM?
A recent study showed that only 13% of millennials were willing to pick up a book in
order to learn something. Film is the language our culture speaks the clearest, and that
happens to be our primary gifting at Unearthed. Our team is skilled in the arts, and we
plan on using them as weapons to dismantle the demonic strongholds of sexual
brokenness.
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
OUR TARGET DEMOGRAPHIC
At Unearthed, our heart is for men, but particularly the next generation of men primarily because the increase we’re seeing in sexual dysfunction simply points to a
cultural shift. Sexual brokenness is starting to incubate at younger ages, so our
strategies within the church ought to be intelligently shifting in order to disciple boys at
younger ages. To do this, we need a tool that will encourage men to radically repent of
their sin and replicate wholeness to the up and coming youth.
We’re going to create a domino effect with the Hearts of Men film by aiming it at men
between the ages of 18 - 45, and then asking them to simply be available to model
wholeness and Godly masculinity to the next generation. We could shift sex trafficking
by discipling middle-school boys.
OUR PARTNERS & CONTRIBUTORS
•
Michael Cusick | Author & Founder of Restoring the Soul. Michael will share his
story as the primary foundation for the Hearts of Men film, and will also offer his
teaching and years of expertise as a structure for the 5 short films we offer as
follow-up discipleship. The guy is incredible and we can’t wait to share.
•
Tim Keller | Author & Pastor at Redeemer Presbyterian Church, NYC. Tim
resonated with our film from day one, so we spent some time with him in New
York at his home brainstorming and conducting his interview. His contribution on
culture and spiritual warfare is sure to be powerful in the Hearts of Men film as
well as the followup films.
•
Neil Anderson | Neil founded Freedom in Christ Ministries and authored the
“Steps to Freedom in Christ,” which many would argue has deeply changed the
way the church deals with addiction and sin strongholds. His expertise in
supernatural warfare, bondage-breaking and heart transformation is
unparalleled.
•
Dr. Bill Struthers | Author & Professor of Neuroscience at Wheaton. Bill wrote
“Wired for Intimacy: How Pornography Hijacks the Male Brain.” His contribution
on neurology and how the male brain is wired is a critical component that will
change the way we think about sex, masculinity & warfare.
•
Mark Driscoll | Author & Pastor of Mars Hill Church, Seattle | Mark is a friend of
ours from years back and led the charge in calling men to repentance in the US PO Box 23240 Lexington, KY
unearthedpictures.org
40523
especially in the area of sex. His tactics are controversial, and he’s a unique
personality that’s sure to appeal to hard-hearted men.
•
The Resurgence | Most Popular Christian Website on the Internet | Justin
Holcomb and his team at Mars Hill have spearheaded a unique way to host
content like book releases, blogs and films in an accessible and easy to find way
for church and ministry leaders. The Resurgence has posted most of our past
content, and they’re excited about what we come up with in the Hearts of Men.
•
Christian Broadcasting Network | CBN is a long-standing television broadcasting
network that will be translating the Hearts of Men into several different
languages and airing the film to millions of people across the earth through their
pre-existing relationships and connections. Their charismatic roots will push the
Hearts of Men into places that our Reformed, Evangelical and Restoration
networks cannot reach.
•
LifeWay Christian Bookstores | LifeWay has become a recent friend of ours and
will serve as a distributor for the film once it’s ready for consumption.
•
Restoring the Soul | Michael Cusick (the main figurehead of Hearts of Men)
deeply desires to see the film work itself out in daily discipleship relationships
among men. Restoring the Soul works to restore marriages and lives that have
been deeply wounded and damaged, and they’ll serve as a testing ground to
get the Hearts of Men content worked into churches across the US.
•
PureHope | Our friends at Pure Hope work to offer Christian solutions in a
sexualized culture. Their networks and expertise will come into play as we work
towards distribution in 3rd quarter 2014.
•
Covenant Eyes | An incredible organization working to provide a safer internet
environment for families and individuals. We’re going to be offering their
software as part of a back-end solution to the film so that men walk away
equipped with something tangible that will help shape an environment of
transformation. Filters aren’t the only solution, but they’re critical.
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
OUR TIMELINE
Fundraising: June 2013 - September 2013
Filming: November 2013 - March 2014
Post-Production, VFX and Editing: April 2014 - July 2014
Sound Design and Score: June 2014 - August 2014
Pre-Release for Review: August 2014
Projected Release: September 2014
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
OUR FINANCIAL NEED
Our administrative and salary expenses are already covered by private supporters in
our Gentlemen’s Club, so 100% of your gifts go directly to fund this project. Our total
need for The Hearts of Men film is $250,000. The first $150,000 is allocated for
production and post-production, and the remaining $100,000 is allocated for
marketing and distribution. Allocations may vary, but the total need will not.
PRODUCTION EXPENSES
Expense
Filming | Trip #1
Filming | Trip #2
Filming | Trip #3
Filming | Trip #4
Filming | Trip #5 (MAIN)
Producer for Allegory
Allegory Actor(s)
Travel Daily Rate for DP
Estimated Rental Car
Estimated Public Transit
Estimated Fuel
Airfare - Tony
Airfare - DP
Airfare - Admin
Food for Filming Trips (3 people)
Hotels - Trip 1
Hotels - Trip 2
Hotels - Trip 3
Hotels - Trip 4
Lighting - Trip 1
Lighting- Trip 2
Lighting - Trip 3
Lighting - Trip 4
Lighting Gear
Camera Rentals
Lens Rentals
On Site Unplanned Expenses
Re-Enactment Filming
TOTAL
Cost
$625
$625
$625
$625
$625
$4,000
$5,000
$300
$300
$200
$75
$450
$450
$450
$50
$500
$500
$500
$500
$250
$250
$250
$250
$500
$1,250
$500
$5,000
$12,000
Frequency
Daily x 3
Daily x 2
Daily x 3
Daily x 3
Daily x 4
Once
Once
Eight
Four
Four
Four
Four
Four
Four
Daily
Once
Once
Once
Once
Daily
Daily
Daily
Daily
Four
Four
Four
Once
Once
POST-PRODUCTION EXPENSES
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
Total
$1,875
$1,300
$1,875
$1,875
$2,500
$4,000
$5,000
$2,400
$1,200
$800
$300
$1,800
$1,800
$1,800
$3,780
$500
$500
$500
$500
$500
$250
$250
$500
$2,000
5,000
2,000
$5,000
$12,000
$61,805
Expense
Hard Drives for Footage Backup
HD Backup Enclosure
VFX Compositing
3D Layering Costs
Voiceover
Color Grade
Film Editing
Trailer Editing
Animation(s) for Film
Animation for Trailer
Music for Film
Teaser Edit
Titles for Opener and Credits
Sound Mix
TOTAL
Cost
$1,000
$3,000
$500
$500
$4,000
$5,000
$25,000
$5,000
$10,000
$2,000
$0
$2,000
$4,000
$25,000
Frequency
One Time
One Time
Daily
Daily
Once
Once
Once
Once
Once
Once
Once
Once
Once
Once
Total
1,000
3,000
$5,000
$2,500
$4,000
$5,000
$25,000
$5,000
$12,000
$2,000
$0
$2,000
$4,000
$25,000
$98,500
DISTRIBUTION EXPENSES
Expense
Social Media Promotion
Crowdster Slots
Shirt Printing & Shipping
DVD/Blu Ray Printing
DVD/Blu Ray Designs
HOM Branding and Design
Unearthed Site Redesign
Banner & Booth Construction
Handout Design and Printing
Banner & Booth Design
Back End Film Editing
Investing Church Tour
HOM Satellite Website
Physical Press Kit Creation
Simulcast/Hosting Fees
Netflix Distribution
TOTAL
Cost
$4,000
$7,000
$1,100
$3,500
$2,000
$6,800
$3,000
$4,500
$1,500
$3,200
$25,000
$5,000
$7,500
$8,000
$4,000
To Be Determined
PO Box 23240 Lexington, KY
unearthedpictures.org
Frequency
Once
Twice
Four
Bi-Annually
Once
Once
Once
Once
Once
Once
Once
Once
Once
Once
Once
Once
40523
Total
$4,000
$14,000
$4,400
$7,000
$2,000
$6,800
$3,000
$4,500
$1,500
$3,200
$25,000
$5,000
$7,500
$8,000
$4,000
To Be Determined
$99,900
WAYS TO GIVE
•
Kickstarter. Between mid-August and mid-September 2013, we’re running a
Kickstarter campaign where you can go and give a one-time gift towards
production of the Hearts of Men film. There are different “reward levels” based
on how much you give. These rewards are only applicable to gifts made through
Kickstarter, so give on Kickstarter before time runs out!
Visit kickstarter.com and search “Unearthed” for more information.
•
Unearthed’s Website. Through our website, you can make a secure, one-time
and monthly donations.
Visit unearthedpictures.org for more information.
•
By Check. If you prefer to support Unearthed by writing a check, our mailing
address is as follows:
Unearthed
PO Box 23240
Lexington, KY 40523
*Unearthed is a registered 501(c)(3) organization. All contributions are tax-deductible.
PO Box 23240 Lexington, KY
unearthedpictures.org
40523
YOUR INVOLVEMENT
In addition to financial gifts, here are other ways that you can get involved with what
Unearthed is doing:
•
Promote our Kickstarter campaign. We’re attempting to raise $55,000 in 30
days, and to do that, we need lots of exposure. Share our Kickstarter campaign
with your friends, family, and on your social networks.
•
Ask your church’s leadership to give. We’re making The Hearts of Men as a
tool for the church, so we need to have pastors on board with what we’re doing.
Approach key leaders in your church and ask them to get on board at a
sacrificial level. We’re making this tool for churches, so it makes sense that
churches would sow in towards in in order to receive something from it.
Engaging your church leadership (even just sharing our website) is something we
get really excited about, and many pastors will agree that they need something
to help engage their men. We’re even making an incentive on our Kickstarter
campaign that involves us making your church a tour stop once the film is ready!
•
Talk on Social Media for us. We’re going to need lots of exposure on social
media, so be sure to connect with us on Facebook, Twitter, and Instagram, like
and share our content, and engage with us online.
•
Do a fundraiser. Get creative and leverage your gifting (music, painting, film,
dance, etc) to raise money and awareness for the film. Or, simply clean out the
garage and sell excess stuff that you don’t need. We’ve had people in our
community sell cars, properties and other large items to give away to ministries,
and it’s actually not too extreme based on the early church model (Acts 2).
•
Write a Grant. If you know how to write grants, please contact us so we can get
the ball rolling. This is a grey area for us that we’ve stayed away from because of
the red tape and massive time consumption (as well as the timing delays), but it’s
an avenue we’re willing to look into.
PO Box 23240 Lexington, KY
unearthedpictures.org
40523