Table of Contents - Paul Gauguin Cruises

Transcription

PAU L G AU G U I N C R U I S E S | P E A R L S
Table of Contents
Section I: The Deluxe m/s Paul Gauguin
Chapter 1: Ship Profile
1
Chapter 2: Life on Board
7
Chapter 3: Customizing Their Cruise
18
Chapter 4: Practical Information
28
Section II: Destination Guide
Chapter 5: French Polynesia & Cook Islands
33
Chapter 6: Island Nations of the South Seas 52
Section III: The Art of the Sale
Chapter 7: The Paul Gauguin Cruises Client
62
Chapter 8: Selling to the Paul Gauguin Cruises Client
67
Chapter 9: Special Programs
78
Chapter 10: Tools & Resources for Our Travel Partners 80
PEARLS of Wisdom
83
Benefits of the PEARLS Program
84
Assessment Survey
85
Assistance
TA B L E O F C O N T E N T S
86
Section I: The Deluxe m/s Paul Gauguin
The first tool that will help you sell the Paul Gauguin experience is a better understanding of
our 5+-star luxury small ship and what she has to offer your clients. This chapter expands on
the unique features and selling points of the award-winning m/s Paul Gauguin.
Chapter 1: Ship Profile
Some ships sail upon the sea. The Gauguin is a creature of the sea. Built specifically to navigate
the islands of French Polynesia and the South Seas, The Gauguin’s small size allows her to
maneuver from deep seas to shallow lagoons as nimbly as a yacht. These waters are our home –
we sail them year-round, and we are the only luxury ship to have done so for such an extended
period of time.
Our ship features a beautiful décor and an atmosphere that is at once luxurious and relaxed.
Each of our spacious 5+-star suites and staterooms offers ocean views, and nearly 70% include
private balconies. With a crew of 217 on board, it is no wonder that we are renowned for our
first-class service.
Our friendly Tahitian host/entertainers, Les Gauguines and Les Gauguins, are eager to share
their island history and culture through song, dance, and a variety of talks and demonstrations.
So, whether your clients spend their day kayaking at sea, hiking through the wilds, digging their
toes into the white sand of a private motu, or simply relaxing on board, they will have as many
opportunities to connect to the people, flavors, and natural beauty of French Polynesia aboard
The Gauguin as they will ashore.
ALL-INCLUSIVE VALUE
• Spacious oceanview accommodations
• All shipboard meals, in three venues
• 24-hour room service, including selections from L’Etoile Restaurant during regular dining hours
• Well-being and vegetarian selections and special dietetic menus upon request
• In-suite bar setup and Butler service in Category B and above
• Complimentary beverages, including select wines and spirits, beer, soft drinks, bottled
water, and hot beverages served throughout the ship
• In-suite/stateroom minibar replenished daily with soft drinks, beer, and bottled water
SECTION 1: CHAPTER 1 | 1
• All shipboard entertainment
• All onboard gratuities for room stewards and dining staff
• A variety of watersports in select ports from the ship’s marina or destination beaches
• Use of our secluded, white-sand beach in Bora Bora, with bar service, volleyball, and great
snorkeling (available on all French Polynesia itineraries)
• A day on our private islet, Motu Mahana, off the coast of Taha’a, featuring snorkeling,
watersports, barbecue, full bar service, and Polynesian hospitality (available on all French
Polynesia itineraries)
SHIP DISTINCTIONS
• 332 guests
• Staff of 217, for a crew-to-guest ratio of 1:1.5 – among the highest at sea
• Space-to-guest ratio of nearly 58 to 1, one of the highest of any ship serving the
North American market
• Suites and staterooms from 200 sq. ft. to 588 sq.ft. (including balcony), nearly 70% with
private balcony
• Includes one wheelchair-accessible stateroom and select staterooms that can accommodate
three guests
• Third guest sails FREE (cruise only)
• Spacious bathroom with full-size tub, luxurious bath products, and hairdryer (select
staterooms offer shower only)
• Queen-size bed (limited number of staterooms offer twin-bed configurations)
• Luxurious European linens, feather-down duvets, robes, and cotton slippers
• Optional laundry and dry cleaning services available
• Certified medical services on board
ACTIVITIES & ENTERTAINMENT
• Presentations by local naturalists and a variety of special guests
• Les Gauguines and Les Gauguins – The Gauguin’s own troupe of Polynesian host/entertainers
• Le Grand Salon with stage for live entertainment
• La Palette lounge and disco
• La Boutique duty-free shop
• Luxurious onboard spa and beauty services, including hand and foot treatments, body
treatments, facials, and spa programs
• Fully equipped fitness center
• Piano and pool bars
• Le Casino
• Zodiacs® for optional dive excursions and optional PADI dive program and certification
• Book and DVD library (open 24 hours a day)
• In-room movie channels and DVD player
• WiFi hot spots covering most suites/staterooms and common areas, as well as
guest-accessible computers, available 24 hours a day for a nominal fee
ACCOMMODATIONS
All staterooms feature an ocean view (nearly 70% with private balcony), individual temperature
control, queen-size bed (a limited number of staterooms offer twin-bed configurations), sitting
area, bathroom with full-size bathtub and shower (a limited number of staterooms offer shower
only), luxurious European linens, robes and cotton slippers, hairdryer, flat-screen satellite TV,
CD/DVD player, satellite direct-dial telephone, personal safe, refrigerator stocked with beer and
soft drinks, and 110/220-volt outlet. Select staterooms can accommodate three guests, and
there is one wheelchair-accessible stateroom.
Butler service is available in stateroom Category B and above. One to two Butlers are always
available to assist with unpacking, packing, arranging excursions, and delivering petit fours and
canapés to your clients’ stateroom daily.
m/s Paul Gauguin
Balcony Stateroom
Window Stateroom
Veranda Suite
Veranda Stateroom
Owner’s Suite
OS 701
Grand Suite
Owner’s Suite
OS 7002
Capacity . . . . . . . . . . . . . . 332 Guests
Registry. . . . . . . . . . . Bahamas
Tonnage. . . . . . . . . . . . . . 19,200 Tons
Crew. . . . . . . . . . . . . . . . . . 217 / International
Shipyard . . . . . . . . . . C
hantiers de l’Atlantique
(Saint Nazaire, France)
Maximum Speed. . . . . . . 18 Knots
Crew-to-Guest Ratio . . . 1 :1.5, one of the highest
of any cruise ship
Officers . . . . . . . . . . . . . . . European & International
Length. . . . . . . . . . . . 513’
Width. . . . . . . . . . . . . 71’
Draft. . . . . . . . . . . . . . 16.9’
Passenger Decks. . . . . . . 7
Call Letters. . . . . . . . . . . . FNPG
Propulsion System. . . . Diesel Electric
m/s Paul Gauguin
DECK PLANS
Owner’s Suites
Owner’s Suites include Butler service.
CATEGORY OS 7002
(588 square feet)
O
S7
00
2
Stateroom: 531 sq. ft.
Veranda: 57 sq. ft.
Bathroom includes a full-size tub
and dressing area.
Grand Suite
Grand Suites include Butler service.
CATEGORY OS 701
(534 square feet)
Veranda: 197 sq. ft.
Veranda: 77 sq. ft.
Paul Gauguin Suite (801) with kingsize bed, Flora Tristan Suite (802)
Bathroom includes a separate
shower and a dressing area.
Veranda Suites include Butler service.
CATEGORY A (358 sq. ft)
Veranda: 58 sq. ft.
CATEGORY A 7004 (349 sq. ft)
Veranda: 53 sq. ft.
Tahiti Suite (709), Pont Avent Suite
(710), Atuona Suite (711),
Arles Suite (712)
O
S7
01
CATEGORY GS (529 sq. ft)
Veranda Suite
Balcony Stateroom
CATEGORY C & D (239 sq. ft)
Veranda: 37 sq. ft.
Staterooms ending in 6 & 8 have a
third berth (except 7006 & 766). The
following staterooms vary in size and
feature shower stall with no tub:
7006(stateroom 206 sq. ft. – balcony
37 sq. ft.) features a very small
bathroom with shower only
763 (stateroom 186 sq. ft. –
balcony 75 sq. ft.)
balcony 75 sq. ft.)
balcony 74 sq. ft.)
balcony 70 sq. ft.)
767(stateroom 229 sq. ft. –
balcony 74 sq. ft.)
Veranda Stateroom
Veranda Staterooms include
Butler service.
CATEGORY B (305 sq. ft)
Veranda: 56 sq. ft.
CATEGORY B 7003 (303 sq. ft)
Veranda: 47 sq. ft.
S tateroom 7003 features a shower
stall with no tub.
Window Stateroom
CATEGORY E (200 sq. ft)
Stateroom: 202 sq. ft. with
picture window
Stateroom 415 is slightly larger (225
sq. ft.) and is wheelchair accessible.
ategory F is same size and layout
C
with two portholes.
DECK NINE
BAR D U
S O LE I L
ELV ELV
818 816 814 812 810 808 806 804 802
ELV
P O OL
ELV
WC
WC
L A PAL ETTE L OUN G E
POOL
BAR
LE GRILL
817 815 813 811 809 807 805 803 801
DECK SEVEN
764
710 708 706 704 702 7006 7004 7002
762 760 758 756 754 752 750 748 746 744 742 740 738 736 734 732 730 728 726 724 722 720 718 716 714 712
766
767
Owner’s Suite
GS
Grand Suite
A
Veranda Suite
B
Veranda Stateroom
C
Balcony Stateroom
D
Balcony Stateroom
E
Window Stateroom
F
Porthole Stateroom
SUN DEC K
DECK EIGHT
WC WC
OS
ELV
ELV
ELV
ELV
CAPTAIN’S
RECEPTION
LOUNGE
• Denotes room with
two twin beds that
convert to a queen.
Room 801 offers a
king-size bed.
BRIDGE
765
763
761 759 757 755 753 751 749 747 745 743 741 739 737 735 733 731 729 727 725 723 721 719 717 715 713 711 709 707 705 703
701
7003
DECK SIX
626 624 622 620 618 616 614 612 610 608 606 604 602
Loveseat-convertible
beds are available in the
following staterooms:
LA BOUTIQUE
ELV ELV
L A V ER A NDA R E S TA U R A NT
DEEP NATURE SPA
FARE TAHITI
FITNESS ELV
CENTER
ELV
PROMEN AD E
PROMEN AD E
All Categories OS, GS,
A and B
625 623 621 619 617 615 613 611 609 607 605 603 601
DECK FIVE
LE GRAND SALON
ELV ELV
PIANO BAR
CASINO
ELV
WC
WC
WC
DECK FOUR
440 438 436 434 432 430 428 426 424 422 420 418
ELV
RECEPTION
416 414 412 410 408 406 404
ELV
MARINA ACCESS
DIVE
DESK
439 437 435 433 431 429 427 425 423 421 419 417
OFFICE
Category E: 11 staterooms
(those ending in 5, 6 and
8 — with the exception
of 415, which can
accommodate a
rollaway bed)
Note: Loveseat beds are
slightly smaller than a
standard twin bed but can
comfortably accommodate
an average-size adult.
ELV
TRAVEL
DESK
Category C: 12 staterooms
(those ending in 6 and 8—
with the exception of 7006
and 766)
Category D: 5 staterooms
(those ending in 6 and 8)
WC
ELV
INTERNET
CAFÉ
L ' E T O I L E R E S TA U R A NT
TRIPLE OCCUPANCY
STATEROOMS
415 413 411 409 407 405
Room 415 is wheelchair
accessible.
DECK THREE
STAIRS TO
MARINA ON
DECK 4
328 326 324 322 320 318 316 314 312
310 308 306 304 302
HOSPITAL
HOSPITAL PHARM
ELV
ELV
Suites and staterooms range
from 200 to 588 square feet.
This measurement includes
balconies and verandas in
categories D and above.
Chapter 2: Life On Board
Your clients’ Polynesian experience begins the moment they step aboard, as our dedicated staff
greets them with the welcoming spirit of the Tahitian people. In addition to world-class service,
your clients will enjoy an ambiance that makes it easy to mingle and make friends, an array of
luxurious amenities – and the ultimate warm-weather getaway.
ALL-INCLUSIVE SERVICE
Personal service and Polynesian hospitality are a hallmark of Paul Gauguin Cruises. With a
crew-to-guest ratio of 1:1.5 – among the best at sea – your clients are assured the highest
level of personal attention. The staff’s rigorous dedication to their comfort and well-being
is gracefully expressed in a hundred thoughtful acts, from the maître d’ remembering their
name or the bartender handing them their favorite drink to the room steward turning down
their bed at night. Yet, the room and dining staff expect no gratuities. These are included in
the cruise fare.
RECEPTION
The Reception Desk aboard ship is staffed around the clock to answer questions and provide
general assistance. It also presents both the ship’s and our guests’ documentation to local
authorities. Reception can also accept payment of your clients’ shipboard accounts at the end
of the cruise.
CURRENCY ON BOARD
The U.S. dollar is the standard currency aboard ship. Clients may exchange dollars for small
denominations of local currency at the Reception Desk. Please note that travelers’ checks are not
accepted on board.
DAILY PROGRAM
Ia Orana (yo RAH-nah), the daily program prepared by our onboard staff, contains important
information about daily activities, schedule changes, dining hours, office hours, and the hours
kept by La Boutique on board. It also provides helpful information regarding the destination(s)
your clients will be visiting that day. It is placed in each suite/stateroom every evening to make
sure your clients are well informed for the following day.
DRESS CODE
Casual wear is appropriate for daytime on board or ashore, and consists of resort-style outfits.
Country Club Casual, or elegant resort wear, is appropriate dress for all evenings aboard The
Gauguin. Country Club Casual consists of a dress, or skirt or slacks with a blouse or sweater for
ladies, and slacks and collared shirts for gentleman. No ties are required at any time, although
gentlemen may opt to wear a jacket to the Captain’s Welcome Reception. Please note that
casual wear such as shorts, t-shirts, casual jeans (frayed and/or with holes), baseball caps, flipflops, and Crocs are not considered appropriate after 6:00 p.m. in all restaurants and lounges.
Bathrobes and bathing suits are not appropriate in the ship’s restaurants and lounges, and
shirts and shoes are required in all public areas at all times.
COMMUNICATIONS
The ship is equipped with a state-of-the-art satellite communications system. Telephone access is
possible from any public or stateroom phone aboard ship. Each suite/stateroom contains a directdial telephone, and calls are charged to the guest’s onboard account. Please note that charges for
maritime satellite communications are significantly higher than those of land systems.
Our ship’s advanced cellular network allows guests to make as well as receive calls on their
personal mobile phones. All charges are billed to guests by their cellular provider, and it is the
guests’ responsibility to arrange the details with their provider in advance of their cruise.
Internet access is facilitated by our ship-wide WiFi network, which is available to guests for a
nominal fee and may be purchased on board. Guests may use personal laptops, smartphones,
and any other WiFi-equipped devices while on board, or take advantage of the ship’s onboard
computers, available 24 hours a day.
NEWS SERVICES
A daily satellite newspaper is delivered to suites/staterooms to keep guests abreast of timely
world news while aboard. Newspapers from around the world are available for purchase. The
ship’s library also carries weekly news magazines and periodicals, when available. A cable news
channel is offered in suite/stateroom TV programming.
BOOK & DVD LIBRARIES
An onboard library of books and DVDs is available aboard ship with our compliments, 24 hours
a day.
SPECIAL GUESTS
Paul Gauguin Cruises frequently invites experts representing a wide variety of interests to come
aboard for a featured presentation or even to guest host a cruise. Depending on the cruise they
choose, your clients can enjoy special insights into art, wine, cuisine, Polynesian life and culture,
the wonders of the deep, and more through educational lectures, demonstrations, and tastings.
We also often invite local naturalists with extensive backgrounds in marine ecology on board to
lead a variety of lectures and casual discussions on The Gauguin. Guests can often accompany
these environmental experts on optional excursions, such as plant walks, bike adventures, night
snorkels, hikes, and diving expeditions.
The most current information is available on our website at pgcruises.com/theme-sailings/
theme-cruises.
BUTLER SERVICE
Aboard The Gauguin, guests in suites and staterooms in Category B and higher automatically
receive the indispensable perk of Butler service. Butlers can assist your clients by unpacking
their luggage, arranging pressing for their clothing, and making reservations at the spa or for
dinner in La Veranda or Le Grill. If your clients would like to spend more time ashore, a Butler
can arrange for a private car or make lunch reservations at a local restaurant. Butlers can also
arrange a private cocktail party with canapés for those who are celebrating a special occasion.
It’s the ultimate in individualized service!
IN-STATEROOM AMENITIES
Each suite and stateroom aboard our luxury ship includes a number of amenities for your
clients’ comfort and security, including these:
• Refrigerator stocked and replenished daily with soft drinks, beer, and bottled water
• Luxury European linens, feather-down duvets, robes, and cotton slippers
• Spacious bathroom with full-size tub, and luxurious bath products (select staterooms
offer shower only)
• Desk/vanity area with stool, including hairdryer and 110V and 220V outlets
• Closet (drawers, skirt/slack hangers, shirt hangers, shoe rack)
• Personal safe
• Umbrella (1 per suite or stateroom)
• TV with complimentary in-room movie channels and CD/DVD player (DVD library
on board)
• Direct-dial satellite telephone
• Individually controlled thermostat for air conditioning and heating
ELECTRICAL OUTLETS
The standard electrical voltage aboard ship is 220 volts. Bathrooms have a 110-volt AC outlet
to accommodate most U.S. standard shavers. There are both 220-volt and 110-volt AC outlets
in the suite/stateroom beside the dressing table mirror. For safety reasons, travel irons are not
permitted on board.
SPECIAL ARRANGEMENTS
Our deluxe fleet provides the perfect venue for business meetings, Group voyages, and incentive
programs. Paul Gauguin Cruises can arrange private cocktail parties or business meetings with
coffee-break refreshments. Prices are available upon request.
MEDICAL SERVICES
The Medical Center aboard is designed to provide medical care for temporary illnesses and
accidents. The ship’s licensed and registered medical staff is on 24-hour call for professional and
emergency services, which are available at customary charges.
These facilities are not intended for nor capable of providing ongoing treatment for pre-existing
medical conditions. Any such special requirement or need for health services must be cleared
in writing before final booking(s) will be accepted. For guests requiring oxygen equipment, an
oxygen concentrator is the only form of oxygen equipment allowed aboard ship and must be
provided by the guest. Onboard wheelchairs are for emergency purposes only.
ACCESSIBILITY
Guests requiring special consideration on board due to physical disabilities are requested to
inform us at the time of booking. In the interest of safety, we cannot take anyone on board who
has not informed us of these needs in advance. Guests with physical disabilities must travel
with a partner who will provide support and assistance. Due to the weather, natural terrain,
and modes of transportation involved, some guests may find it impossible to participate in
certain excursions.
The ship is equipped with elevators. Please note that the marina and the sun deck are not
accessible by elevator.
A wheelchair-accessible stateroom is available aboard The Gauguin. Please contact Paul Gauguin
Cruises for further details about accessibility.
LAUNDRY, DRY CLEANING & PRESSING SERVICES
Onboard laundry and valet services, including pressing and dry cleaning, are available for
an additional charge and may be arranged through room stewards/stewardesses or ordered
in advance online. Guests in suites and staterooms in Category B and above can request
complimentary pressing of any items that will be worn the first evening on board. These items
will be collected by the Butler at the guests’ earliest convenience.
SHOESHINES
Complimentary overnight shoeshine is available in all suites/staterooms.
SMOKING POLICY
For the comfort, convenience, and safety of all our guests, smoking is prohibited in any
enclosed dining venue and is permitted only in specifically designated outdoor smoking areas.
These include the forward outdoor areas on Deck 5 (starboard and port sides), La Palette
(outside area, starboard side only), and the Bar Du Soleil (starboard side only). Cigar smoking is
permitted only at La Palette. Smoking is prohibited in staterooms, suites, and private balconies,
and pipe smoking is not allowed anywhere on board.
Smoking Safety Notice: Guests should always use the ashtrays and never throw cigarettes
overboard – they could be blown back into the ship and cause a fire.
Public Spaces & Services Aboard The Gauguin
Every voyage of The Gauguin is a unique experience, carrying our guests into the soul of the South
Seas. The ship is an island community, at one with the exquisite islands of French Polynesia, the
Cook Islands, Fiji, and beyond. In this elegant setting, your clients will enjoy a host of luxurious
amenities designed to ensure their cruise will be everything they hope it will be – and more.
FRENCH POLYNESIAN HOSPITALITY & CULTURE
Our friendly local social staff, Les Gauguines and Les Gauguins, are eager to share their island
history and culture through song, dance, and a variety of talks and demonstrations. And there
are many other small ways we bring Polynesian culture on board:
• An evening turn-down gift, such as the legend of Tohu, the God of the tattoo, left on your
client’s pillow
• Fragrant native flowers and fresh fruits in suites/staterooms
• Performances of a cappella himene (folk song) harmonies by Les Gauguines and Les Gauguins
• Polynesian performances, with traditional costumes and instruments, by guest troupes
• Fare Tahiti – our small, onboard museum of artifacts and memorabilia
• Polynesian Blessing Ceremony available for couples celebrating or commemorating a special
occasion, performed by Les Gauguines and hosted by the Cruise Director
DINING VENUES
Aboard The Gauguin, your clients will indulge in some of the most memorable meals of their
lives, served by our attentive staff in a convivial atmosphere. Our sumptuous selections include
signature dishes designed especially for Paul Gauguin Cruises by Jean-Pierre Vigato, Chef
Propriétaire of the Michelin-rated Restaurant Apicius in Paris. His award-winning cuisine is
featured during dinner in La Veranda, with specialty dishes also offered at L’Etoile.
L’Etoile
Elegant décor, crisp linens, and the tantalizing trademark fare of our talented chefs
await your clients in our exquisite main dining room. Open for dinner only, L’Etoile
features expertly prepared international cuisine with a Polynesian accent, presented
by our solicitous staff, ever ready to top off a glass when needed!
The restaurant’s wide range of choices changes on a daily basis, and a well-being menu
for the health conscious and vegetarian options are also available. L’Etoile can also
accommodate any special dietary request our guests have (with advance notice).
No reservations are needed for L’Etoile, which is located on Deck 5. All meals are
included in our all-inclusive fares, and our open-seating policy ensures that guests
can enjoy dine whenever – and with whomever – they wish.
La Veranda
Warm ocean breezes, a refined atmosphere, expansive views from floor-to-ceiling
windows, and indoor and al fresco seating make dining in La Veranda a perfect delight.
In this venue, located on Deck 6, your clients can enjoy buffet breakfast and lunch,
often with an international theme.
At night, La Veranda is transformed into an elegant bistro, offering fine cuisine,
including a tasting menu created by Chef Vigato. Dinner reservations are required in
La Veranda, but – unlike many other cruise lines – there is no additional charge for
any dining venue aboard The Gauguin.
Le Grill
Your clients can enjoy more casual dining in Le Grill, located on Deck 8. Here, they
can greet the sun with a buffet-style breakfast and enjoy lunch by the pool. The lunch
buffet typically includes a choice of grilled favorites, salads, and fresh tropical fruits.
At night Le Grill is transformed into a cozy indoor/outdoor poolside restaurant
serving Asian-Pacific specialties in a more casual atmosphere. As in La Veranda,
dinner reservations are required at Le Grill, but there is no additional charge for dining
in this venue.
ROOM SERVICE
A special room-service menu is available 24 hours a day. During normal dining hours, guests
may also order from L’Etoile Restaurant and enjoy dinner in their suite or stateroom at no
additional charge.
ACTIVITIES & ENTERTAINMENT
Throughout each day aboard The Gauguin, your clients can choose from a variety of onboard
activities, from attending a fascinating presentation by a guest lecturer to simply relaxing with
a cocktail under the stars.
Le Grand Salon
Located on Deck 5, the ship’s main auditorium hosts a number of activities throughout
the day. Perhaps your clients will indulge in a game of ping pong in the morning. Later in
the day, depending on the voyage, they might attend a lecture by a special guest, learn
about Tahitian black pearls, enjoy a cooking demonstration or wine tasting, and more.
After dinner, every evening features lively entertainment in Le Grand Salon. Your
clients might see The Gauguin’s onboard troupe of host/entertainers, Les Gauguines
and Les Gauguins, retell ancestral legends through dance … thrill to the rhythms of a
visiting Polynesian troupe … enjoy a performance of Broadway tunes … or be dazzled
by the talents of our own crew.
La Palette
In this versatile lounge, located on Deck 8, your clients can enjoy a number of activities.
In the morning, coffee, tea, and breakfast pastries are available for early risers. An
elegant tea is served in the afternoon. And in the evening, they can enjoy a romantic
nightcap and dance under the stars, often to the strains of live music.
Piano Bar
The Piano Bar on Deck 5 offers a relaxed environment where your clients can enjoy
a quiet conversation or simply settle in with a good book. In the evening, live
entertainment offers a soothing backdrop for a nightcap.
La Boutique
Aboard The Gauguin, convenient shopping is as close as La Boutique. Here, your
clients will find a selection of fashion apparel, Paul Gauguin Cruises logo apparel and
accessories, swimwear and beach attire, gift items, and Polynesian specialties, such as
Tahitian vanilla products, Polynesian cookbooks, local handcrafted arts and crafts, and
Tahiti’s famous black pearls. A limited selection of travel necessities such as batteries
and toiletries including sunscreen, deodorant, toothbrushes, and toothpaste is also
available for purchase.
Deep Nature Spa by Algotherm
The Deep Nature Spa by Algotherm, The Gauguin’s onboard luxury spa, offers an
unrivaled approach to beauty and rejuvenation that combines the art of gentle
pampering with services that are tailored uniquely to the needs of each individual.
Designed as a luxurious refuge from everyday stresses, our spa offers an extensive
range of physical regimens, including health and revitalization.
The spa complex includes five treatment rooms, a steam room, and a sauna. Shipboard
treatments include skin-care therapies, skin exfoliating, massage, reflexology,
aromatherapy, body wraps, facials, and beauty treatments. French Polynesia itineraries
also offer the option of relaxing overwater massages on our private motu off the coast
of Taha’a.
Fitness Center
The Gauguin’s Fitness Center is fully equipped with a wide range of equipment, including
a weight-lifting machine, ellipticals, treadmills, stair climbers, a recumbent bicycle, an
upright bicycle, and free weights. The ship also has a walking track on Deck 9.
Le Casino
On any evening, guests are welcome to try their luck at Le Casino, which features a
blackjack table, a roulette table, and 13 slot machines.
WATERSPORTS & DIVING
Polynesia’s translucent lagoons are begging to be explored. Built specifically to navigate the
islands of French Polynesia, The Gauguin features a small size that allows her to access lagoons
larger ships can’t, creating countless intimate, private, and exclusive opportunities to explore.
Pool & Pool Bar
The onboard pool on Deck 8 invites your clients to take a dip – or perhaps they’ll
simply relax poolside with a cool beverage and a good book. Complimentary
beverages are available at the pool bar.
Watersports Marina
From The Gauguin’s retractable watersports marina, your clients can enjoy
complimentary windsurfing, kayaking, and paddleboarding; embark on an optional
shore excursion; and pick up complimentary snorkeling equipment, which is theirs to
use throughout their voyage.
Diving & Dive Certification
From the watersports marina, your clients can also board a Zodiac® for an exciting
optional SCUBA adventure. The staff of The Gauguin includes a team of professional
PADI (Professional Association of Diving Instructors) Dive Master/Instructors
who lead our optional diving excursions.
They also conduct Discover SCUBA Diving courses that include practice sessions in
the onboard pool for guests who are interested in learning to SCUBA dive, earning
PADI certification on board, or brushing up their skills. The Gauguin’s SCUBA
excursions are designed for all levels of experience and are the only option for diving
in the Marquesas.
AMBASSADORS OF THE ENVIRONMENT FAMILY PROGRAM
Designed for families with children ages 9 and 17, the Ambassadors of the Environment program
offers families the opportunity to enjoy adventure and learning together. A flexible menu of
activities lets parents and children alike pick and choose what they’d like to do. Perhaps the
kids will go on a scavenger hunt on board while their parents lounge poolside. Or parents might
discover the wonders of snorkeling a coral reef side by side with their children, all under the
guidance of an Ambassadors naturalist. In other words, everyone wins — and the opportunities
to create cherished family memories together are boundless! The program is available on select
summer and holiday cruises for a nominal fee.
PRIVATE RETREATS
When your clients join any sailing of The Gauguin that cruises in or out of Tahiti, they’ll enjoy
complimentary access to Paul Gauguin Cruises’ private and exclusive retreats:
Taha’a (Motu Mahana)
With its many deep bays and craggy hills carpeted with vegetation, the Society Island
of Taha’a reveals the unspoiled essence of French Polynesia. Off its coast lies the islet
of Motu Mahana, our unique island retreat. Your clients will spend an idyllic day in
this tropical paradise, doing exactly as they please. Perhaps they’ll relax with a good
book in the shade of a palm tree, learn from our chefs the trick of opening a coconut,
unwind to the songs of Les Gauguines and Les Gauguins, discover underwater
wonders as they snorkel in the aquamarine lagoon, or indulge in an overwater
massage. When refreshments are in order, they can enjoy a cocktail from our floating
bar and a sumptuous barbecue feast.
Private Beach in Bora Bora
We also welcome your clients to our secluded beach on a motu off the coast of Bora
Bora. In this exclusive getaway, they can swim or snorkel, bask on white sands, engage
in a game of volleyball, grab a beverage from the bar, and admire picture-postcard
views of Mount Otemanu towering over the main island.
SPECIAL OCCASIONS
Romance is in the air aboard The Gauguin – and never more so than during the Polynesian
blessing ceremony held during every voyage. Couples celebrating their honeymoon or
anniversary gather at sunset, with romantic Bora Bora as the backdrop, to the sweet sounds
of Polynesian love songs. A traditional blessing is read aloud, then each couple is wrapped
in a Ti fai fai (Tahitian wedding blanket) as a symbol of their love and fidelity. Finally, a toast
to the happy couples commemorates an event that has become an emotional highlight for
all participants.
Our complimentary honeymoon package also includes a celebratory bottle of Champagne,
pillow gift, and photo portrait. Special optional packages for honeymoons, wedding receptions,
anniversaries, and renewals of vows are also available and feature many extras. Please let our
Reservations Team know at time of booking if your clients will be celebrating any special
occasions while on board.
Paul Gauguin Cruises also offers gift registries for honeymoons and other special occasions.
Your clients can simply create a “wish list” of gifts ranging from shore excursions to spa options,
and friends and family can quickly and conveniently select the gift (or gifts) they’d like to give.
We take care of the rest!
No wonder The Gauguin is the ship of choice for every couple who wishes to celebrate a
romantic milestone!
TRAVEL CONCIERGE
One of the ways that we provide your clients with a truly transporting experience is to offer them
the opportunity to explore our ports of call in their own way. A Travel Concierge is available
aboard The Gauguin to book shore excursions, arrange SCUBA diving training, and more.
Unlike the staff of some other cruise lines, our Travel Concierge team will never over-promote a
tour. They work hard to secure the best ground operators and local experts available – but will
also be honest with your clients about any inconveniences they might encounter. Always, they
strive to ensure that every excursion meets or exceeds your clients’ expectations.
Learn about additional shore excursions and pre- or post-cruise hotel opportunities in the
following chapter.
All InterContinental resorts in French Polynesia have achieved
“EarthCheck Gold or Silver Certification,” recognizing their significant commitment
to environmental and social sustainability. (Shown here: InterContinental Moorea Resort & Spa)
Chapter 3: Customizing Their Cruise
Hotel Programs to Enhance Their Experience
Aboard the m/s Paul Gauguin, your clients will cruise to some of the world’s most exquisite
islands. And we make it easy for them to extend their stay in paradise and experience its
breathtaking scenery and easygoing lifestyle from a different perspective — with a hotel stay at
a world-class hotel or resort before or after their cruise.
The protected lagoons of French Polynesia and the South Pacific create the ideal environment
for both full-service, fun-filled resorts and the destination’s signature accommodation: the
overwater bungalow (fare in Tahitian).
Among the options available to your clients is a hotel-and-cruise package that combines a precruise stay at the InterContinental Tahiti Resort & Spa – long rated the top hotel on the island
of Tahiti – with a 7-night Tahiti & the Society Islands cruise aboard The Gauguin. It’s the most
comprehensive and luxurious way to experience exotic French Polynesia.
We also offer a number of other pre- and post-cruise hotel stays your clients can choose from.
Here is a sample:
Hotel Programs in Tahiti
INTERCONTINENTAL TAHITI RESORT & SPA
Long rated the top hotel on the island of Tahiti, this luxury resort sits
on the lagoon and features a private beach, two pools, tennis courts, 30
acres of private gardens, and more. Plus, Papeete’s shops, galleries, and
nightclubs are just a short distance away.
Hotel Programs in Bora Bora
INTERCONTINENTAL BORA BORA RESORT & THALASSO SPA
Located on a coral island on the barrier reef, this eco-friendly resort
offers an abundance of activities, including canoeing, kayaking,
snorkeling, and handicraft demonstrations. And be sure to advise your
clients to indulge in its centerpiece: the Deep Ocean Spa!
INTERCONTINENTAL BORA BORA LE MOANA RESORT
The ingredients for the ultimate island escape await your clients here, on
what most people say is the most beautiful location in French Polynesia.
Here, they can enjoy the two white-sand beaches, array of watersports,
intriguing cultural activities, and unique bungalows poised over the water.
Hotel Programs in Moorea
INTERCONTINENTAL MOOREA RESORT & SPA
Nestled between mountains and a lagoon, this luxury hotel offers
Moorea’s widest range of activities right on the grounds, including the
Moorea Dolphin Center, Bathys Diving Club, tennis, kayaking, outrigger
canoeing, waterskiing, jet-skiing, bicycling, Jeep tours, and more.
Hotel Programs in Taha’a
VAHINE ISLAND PRIVATE ISLAND RESORT
Listed among the “World’s Top 25 Escapes” by readers of Condé Nast
Traveler, Vahine Island (Island of Women) is a private, 23-acre island
housing only nine bungalows. The resort is a member of the prestigious
“Small Luxury Hotels of the World.”
Hotel Programs in Rangiroa
LE MAITAI RANGIROA
Located on one of the largest lagoons in the Southern Hemisphere,
Le Maitai Rangiroa is set amid exotic gardens and overlooks the beautiful azure
lagoon. Here, your clients can enjoy the beach, watersports, a pier/promenade
— and quick access to one of the top five dive destinations in the world.
MOTU TETA DREAM ISLAND
The ultimate in privacy gives your clients the ultimate in relaxation during their
stay at Motu Teta Dream Island, a nine-acre private island paradise, featuring
typical Tahitian décor, enhanced with tropical flowers and traditional art. And
with all-inclusive pricing, your clients can be as active or relaxed as they wish.
Hotel Programs in Fiji
SOFITEL FIJI RESORT & SPA
Perfect for couples and families alike, the Sofitel Fiji Resort & Spa is set on
Denarau Island, Fiji’s only integrated island resort, where tropical gardens,
world-class beaches, and a host of leisure activities abound. At the hotel,
your clients can enjoy gourmet dining, a luxurious spa, children’s water slide,
and the Pacific’s largest lagoon-style pool.
JEAN-MICHEL COUSTEAU FIJI ISLANDS RESORT
One of the world’s top-ranked environmentally friendly accommodations, the
five-star Jean-Michel Cousteau Fiji Islands Resort is set on a former coconut
plantation overlooking the calm waters of Savusavu Bay and surrounded by
world-famous, pristine coral reefs. Your clients can enjoy a unique beachside spa
and an array of cultural and recreational activities at Fiji’s ultimate luxury resort.
INTERCONTINENTAL FIJI GOLF RESORT & SPA
Nestled among 35 acres of lush tropical grounds, this magnificent retreat is
set on one of the world’s best beaches. Its five restaurants and bars, serene
spa, 18-hole championship golf course, four pools, and Kids Club ensure a
welcoming environment for guests of all ages.
To review the options available for individual itineraries and book your clients’ hotel stay online,
choose their preferred itinerary at www.pgcruises.com and click on the “Plan Your Trip” online tool.
And Introducing The Brando
A life-changing experience awaits your clients at The Brando, an exquisite, all-inclusive luxury
resort on the private South Pacific island of Tetiaroa. Not just any vacation, but a harmony of
biodiversity, sustainable hospitality, and cultural authenticity await all who visit.
Lying just 30 miles north of Tahiti, this breathtakingly beautiful atoll is comprised of a dozen
idyllic islands surrounding a spectacular lagoon. Each of The Brando’s 35 deluxe villas has its
own private beach area and plunge pool, and your clients can also enjoy the resort’s restaurants
showcasing Polynesian and French cuisine, a luxurious Polynesian spa, lagoon-view bar, beach
bar, pool, organic garden, library, boutique, watersports, and Ecostation with guest programs.
Don’t let them miss this opportunity to experience the island that was once the favored retreat
of Tahitian royalty, by adding a stay before or after their cruise. It’s the ultimate way for them to
make the most of their time in the South Seas.
The Gauguin offers shore excursions to suit every interest. Guests can take a walk —
underwater — or venture inland on an off-road safari ... discover why the chance to
snorkel with stingrays is one of our most popular options ... or take a drive to one of
Moorea’s highest peaks for stunning views.
Shore Excursions for Every Interest
The opportunity to experience each destination in the most authentic, in-depth, and
meaningful way is the very essence of luxury cruising with Paul Gauguin Cruises. Aboard our
luxury vessel, your clients can choose from a wide array of shore excursions that let them
discover the dramatic beauty, rich history, and unique culture of their destination up close, in
a small group. Listed below is just a selection of the many excursions we offer by land and sea.
Shore Excursion Sampler
SOCIETY ISLANDS
From Bora Bora:
Bora Bora Off-Road Adventure Great sightseeing and photo opportunities are abound on
this off-road, four-wheel-drive excursion to places only accessible via Land Rover. As their
professional driver skillfully drives along steep terrain, your clients will learn about the plants,
trees, and lifestyles of Bora Bora.
Bora Bora Island Tour by Le Truck Explore Bora Bora via Le Truck! Along the route lie small
villages and fields … an ancient ceremonial site … and stunning views of the island’s turquoise
lagoon. Your clients will also witness a pareo-tying demonstration and view Mount Otemanu,
Bora Bora’s highest peak.
Sunset Lagoon Adventure by Jet Boat Departing on a jet boat for a sensational guided
lagoon tour, your clients will head first toward a magnificent coral garden for a great snorkeling
experience. Then, they’ll stop close to the beach of Matira, where fresh cocktail fruits are served
as they relax to the sound of ukuleles.
Stingray Ballet & Snorkel Safari Aboard a covered boat, your clients will glide to a shallow
sand bank, where their experienced guide will hand-feed elegant stingrays — and even help
them get close enough to touch them. Then, they’ll visit a coral garden, where they will don
their snorkeling equipment to admire a multitude of tropical fish.
From Huahine:
Huahine Safari Expedition Your clients will discover the majestic beauty of both Huahine
Nui and Huahine Iti during this off-road adventure through the twin islands. They’ll ascend the
island’s steepest road for spectacular panoramic views, then proceed to the village of Faie to feed
blue-eyed eels. Continuing past Lak Fuana Nui to Fare, the island’s largest town, where they’ll
be at leisure to explore before returning to the ship by way of the island’s finest beaches, small
settlements, and plantations.
From Moorea:
Aquablue Underwater Walk Your clients have the opportunity to explore Moorea’s splendid
marine life in a unique new way! Assisted by a certified diving instructor, they will don a helmet
and descend a ladder into crystal-clear water. As they walk the ocean floor at a depth of 12 feet,
they’ll see beautiful coral heads hosting an abundance of triggerfish, butterflyfish, groupers,
parrotfish, and other fish species. Stingrays are also plentiful at this dive spot, and as their guide
feeds them, your clients will be able to take a close look.
Island Drive and Belvedere Embarking an air-conditioned coach for a ride around the island,
your clients will take in magnificent views of Cook’s Bay, Opunohu Bay, and Mt. Rotui from
Belvedere lookout point. Then, they’ll pass local pineapple fields … visit a marae (temple) …
and stop at a local beach as they circle the island.
Trails of the Ancients – Trek A side of Tahiti rarely experienced by visitors is on view on
a trek through the Opunohu Valley with archaeologist Mark Eddowes. Highlights include
breathtaking views from Belvedere lookout point … an ancient temple … and a guided walking
tour along nature trails.
Romantic Escapes
From Bora Bora or Moorea
Instead of spending the night aboard the ship, your clients can experience the dramatic
splendor of Bora Bora or Moorea from an overwater villa at one of these islands’ most luxurious
hotels. Exotic local materials such as bamboo, pandanus, and tapa cloth have been used to
create an authentic Polynesian-style bungalow that appears to “float” in the haze above the
sparkling blue lagoon, and they can admire the colorful underwater life of the lagoon through
glass tabletops right in their room. Includes a romantic candlelit dinner for two with a bottle of
Champagne and a canoe breakfast for two delivered to their bungalow.
Thrilling underwater wonders await
on drift snorkeling tours (above).
Guests can also learn how Tahitian
pearls are cultivated at a Tahitian
pearl farm (far right), or discover
the wisdom of Pa (near right),
a living legend of the Cook Islands.
From Taha’a:
Coral Garden Drift Snorkeling Your clients will ride by motorboat to an uninhabited motu off
the coast. Then, as their guide leads them along the current in a shallow lagoon, they’ll delight
in the spectacular variety of tropical fish and amazing coral.
Exploration of Taha’a As your clients ride an off-road safari vehicle across one of Taha’a’s
highest mountains, they’ll visit a scenic viewpoint, learn the traditional use of local plants and
trees, and learn the tamure, a Tahitian dance. Then, they’ll tour a local vanilla plantation and a
black pearl farm.
Snorkel and Black Pearl Farm Adventure At the Motu Pearl Farm, your clients will learn all
about the magnificent black pearl. Then, they’ll continue to a small motu for some snorkeling
in Taha’a’s crystal-clear lagoon. They’ll also find a small lagoonarium where they can swim with
turtles, rays, and fish enclosed in different pools.
TUAMOTUS
From Rangiroa:
Drift Diving or Snorkeling As they drift through the current of the Tiputa Channel, one of
Rangiroa’s finest snorkeling and SCUBA diving locales, your clients will discover an incredible
array of tropical fish of all colors and sizes — and perhaps sharks, dolphins, and rays.
Glass-Bottom Boat Aboard a glass-bottom boat, your clients will discover the coral gardens
and tropical fish of Rangiroa. They’ll slowly float over the huge coral heads that cluster in
shallow areas inside the Tiputa Channel, viewing a colorful world of parrot fish, butterfly fish,
and surgeon fish.
COOK ISLANDS
From Aitutaki:
Circle Island Tour Aboard Le Truck on an excursion through all seven of the island’s villages,
your clients will pas by a marae (temple) and plantations of the various crops grown here on
Aitutaki. Of special interest on the tour are traditional wells and washing sites, beautiful coral
and limestone churches, your guide’s retelling of local myths and legends, and lovely views of
the lagoon from the eastern side of the island.
Lagoon Cruise and Beach Break Aitutaki’s deep blue lagoon is considered one of the most
beautiful in the world. On this lagoon cruise, your clients will also visit offshore motus —
including Motu Akaiami, once used as a refueling stop for the Flying Boats — and enjoy a
barbecue lunch, as well as time to snorkel or simply relax.
From Rarotonga:
Pa “Son of Rarotonga” Your clients are invited to discover the wisdom of Pa, one of the Cook
Islands’ best-known healers, on this informative guided nature trek. Their guide will share
Pa’s knowledge of local plants, history, and culture, and demonstrate traditional medicinal
preparations.
MARQUESAS ISLANDS
From Hiva Oa:
Atuona to Taaoa The ancient tribes of the Taaoa Valley are revealed on this memorable offroad journey to their archaeological ruins. Your clients will admire the stone carvings that were
discovered here in 1920, then pay a visit to the Upeke Ceremonial Center.
From Nuku Hiva:
Visit to Taipivai Valley Many photo opportunities are available to your clients during this offroad adventure in the Taipivai Valley, one of the richest archaeological sites in the Marquesas
Islands. It was here that author Herman Melville was held captive for three weeks in 1842.
SCUBA Hammerhead Sentry Point Advanced Certified Divers may spot unusual creatures
that include scalloped hammerheads and many types of rays during a memorable dive
off an island with no coral reefs.
FIJI
From Savusavu:
Fijian Village Tour A memorable visit to an authentic Fijian village reveals the day-to-day life
of the local people. Here, your clients will experience a kava ceremony, followed by a tour of the
village. Along the way, they may learn more about Fijian culture from the villagers and witness
traditional crafts being made.
SCUBA Dive Called the “Soft Coral Capital of the World” by Jean-Michel Cousteau, Fiji offers
some of the world’s best SCUBA diving, with a comprehensive range of excellent dive locations.
Here, your clients can dive among spectacular hard and soft corals, caves, and grottos, viewing
amazingly diverse marine life that includes sharks, turtles, and fish of all hues and sizes. For the
underwater explorer and photographer, the crystal waters of Fiji’s virgin reefs and magnificent
lagoons offer unmatched visibility.
From Suva:
Navua River by Longboat Experience Your clients can encounter Fiji’s local flavors and
traditions in a unique new way during this cruise along the Navua River, featuring a kava
ceremony and lunch in a local village.
Suva and Rain Forest Walk Fiji’s exquisite mountains, pools, and greenery are on full display
during this guided hike through the peaceful Fijian rainforest. Your clients will also have the
opportunity to swim in crystal-clear mountain pools.
TONGA
From Vava’u:
Swallows Cave and Nuku Island Vava’u’s harbor is considered one of the most picturesque in
the Pacific. On this excursion, your clients will cruise to Swallow’s Cave, a famous bird sanctuary
on the island of Kapa and home to thousands of swallows every autumn. They’ll continue by
boat to the island of Nuku. With its crystal blue waters and perfect beach, it is one of the most
exquisite islands in Tonga. Once ashore, they will have time to stroll, swim, and relax on the
beach before returning to Vava’u.
Visit our website at pgcruises.com/shore-ex-videos to view some of our most popular shore
excursions aboard T he Gauguin. To review the options available for individual itineraries
and book your clients’ shore excursions online, visit http://pgcruises.com/shoreexcursions or choose the itinerary of your choice at www.pgcruises.com and click on
the “Plan Your Trip” online tool.
Chapter 4: Practical Information
Travel Documents
PASSPORTS & VISAS
Valid travel documents are required for entry into other countries, embarkation, and re-entry
into the United States. All guests must obtain and carry a passport, valid for at least six months
after their return date of travel.
Travel documents vary based on cruise itinerary. Guests are solely responsible for identifying
and securing proper documentation for the countries they will visit. The U.S. State Department
or the embassies or consulates of the countries they are visiting can provide specific
visa requirements.
Please note that passports are collected upon embarkation and held safely by Reception, who
will take care of all procedures required by the local authorities on behalf of our guests. On the
last day of the cruise, passports are returned at the Reception Desk upon presentation of the
passport receipt.
OTHER DOCUMENTATION
Guest Information Forms: Your clients will receive a Guest Information Form with confirmation
of their reservation. They must fill out this form promptly and return it to Paul Gauguin Cruises.
Without this information, their final documents will not be released.
Medical Considerations & Vaccinations: While it is not Paul Gauguin Cruises’ policy to require
health certificates from a physician, we do ask that guests exercise good common sense when
preparing for their trip. Every port of call has separate requirements for health certificates, and
all guests of Paul Gauguin Cruises are responsible for obtaining required documentation.
Preliminary Flight Schedules: Paul Gauguin Cruises provides preliminary air schedules
approximately 60 days prior to departure. Final air schedules will be included with your clients’
cruise documents. For airline seat assignments, special meal requests, and the addition of
frequent flyer numbers to their records, guests must contact the airlines either directly or
through your agency.
Final Documents: Cruise documents and electronic-ticket receipt, if applicable, will be sent to
your clients after receipt of final payment and required guest registration forms, approximately
25 days prior to departure.
This information may periodically change, so please visit www.pgcruises.com or call our
Reservations Department at (800) 848-6172 for the latest updates.
FREQUENTLY ASKED QUESTIONS
Q:How do I arrange air through Paul Gauguin Cruises?
A:Simply book your air online when you make your cruise reservation, or call our Reservations
Department at (800) 848-6172.
Q:Do you offer hotel and land programs?
A:Paul Gauguin Cruises offers its guests the option to purchase hotel stays or land programs
in select locations. For details, please contact your Travel Professional, call our Reservations
Department at (800) 848-6172, or visit us online at www.pgcruises.com.
Q:After I make a reservation, when do you need a deposit?
A:A deposit of 20% of the per-person fare is required within 72 hours of reservation to confirm
a booking.
Q:When will I receive tickets and documentation?
A:After receipt of final payment and required Guest Information Form, cruise documents
will be sent to you approximately 25 days prior to your clients’ departure. If they are on
a PGC Air/Sea program, their flight itinerary will be issued wherever possible in the form
of e-tickets. Airlines have mandated that all travel agencies and cruise lines issue e-tickets
on all e-ticket-eligible itineraries. If passengers require a paper ticket on an e-ticket-eligible
itinerary, airline fees will be assessed.
Q:Should pregnant guests have any special documentation?
A:Pregnant women should consult with their doctor prior to sailing with Paul Gauguin
Cruises, as we cannot offer pre-natal care on board. Paul Gauguin Cruises will not accept
any guest six months (24 weeks) or more into pregnancy at the time of sailing due to the
lack of neo-natal care facilities on board. Pregnant guests under six months (24 weeks) must
provide PGC with a doctor’s written permission prior to sailing that states she is fit to travel
by sea and air (if PGC booked her air). This must be faxed to Reservations, Attn: Special
Requests – Medical at 1 (425) 732-7198. On the fax, please reference the guest’s name, and
sailing date. This permission must be dated within 30 days of the cruise departure date. The
Master in conjunction with the Ship’s Doctor has the right to deny boarding if in his or her
professional opinion there may not be adequate shore-side medical facilities available in
port during the guest’s cruise.
Q:Are children allowed?
A:Children under the age of 18 must be accompanied by a parent or other responsible adult
over the age of 21. PGC may restrict the number of children on board. PGC is unable to
accommodate infants less than one year of age. To view details about our Ambassadors
of the Environment Family Program, offered on June through August and select holiday
sailings, please visit www.pgcruises.com/ambassadors-environment-youth-program.
Q: When should I arrive at the airport?
A:It is recommended that all guests check in with the airline at least two (2) hours prior to
departure for domestic flights and three (3) hours prior to departure for international flights.
Q:Will I need to go through customs?
A:Upon returning to the United States, all baggage is subject to inspection by U.S. Customs
Service. Guests may also be subject to inspection by local customs officials. Residents of
the United States are allowed a duty-free exemption of $800 per person, and those over
the age of 21 may include one liter of liquor and one carton of cigarettes in their exempted
purchases.
Q:What is “open seating”?
A:“Open seating” means guests can dine whenever, wherever, and with whomever they choose
during regular dining hours.
Q:What if I have dietary restrictions?
A:Please advise the Paul Gauguin Cruises Reservations Department of any special dietary
requirements your clients may have at least 60 days prior to sailing. Ask for “special services.”
General dietary needs such as low-salt or low-cholesterol foods can be satisfied on board the
ship just by speaking with the dining wait staff.
Q:Do you provide wheelchairs for passenger use during the cruise?
A:No, guests must provide their own wheelchair. PGC wheelchairs are exclusively for use in
emergencies.
Q:When is embarkation and disembarkation?
A:The ship is ready for embarkation at 3 p.m. Guests are required to embark no later than an
hour prior to sailing time. For disembarkation, guests should plan on vacating their suites by
9 a.m. Cruise-only guests should not schedule flights prior to four hours after disembarkation.
Q:What if I am celebrating a special occasion?
A:If your clients are celebrating a birthday, anniversary, honeymoon, or other special occasion
during their cruise, allow us to celebrate with them. Simply alert us to their special occasion
on their Guest Information Form between four and six weeks prior to departure.
Q:Are business services available on board?
A:Business equipment is available, including fax machine and copy services. Fax reception is
complimentary; fax transmission and ship-to-shore phone calls are available at standard
tariffs. For a nominal fee, guests may send or receive email via computers on board.
Q:How can I protect my valuables?
A:Each stateroom or suite is equipped with a personal safe. Paul Gauguin Cruises is not
responsible for any personal articles such as money, jewelry, cameras, binoculars, documents,
or any other items that guests retain personally or in their stateroom or suite.
Q:Is there shopping on board?
A:The ship’s boutique offers a selection of designer fashions, perfumes, and local items.
Toiletries and convenience items are also available for purchase. The boutique may be closed
occasionally while in port due to local government regulations.
For complete information on our ticket contracts, cancellation polices, and other legal
information, please visit pgcruises.com/legal-privacy.
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Fatu Hiva
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Nuku Hiva
SA
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International Date Line
Rangiroa
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Port Vila
Tanna
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Fakarava
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Aitutaki
Savusavu,
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Tuamot
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Taha’a
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Fiji
Vanuatu
Cook
Isla
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Moorea
Tahiti
Vava’u
Ile des Pins
Tonga
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Section II: Destination Guide
In this section, we’ll introduce you to the wonderful ports visited by the m/s Paul Gauguin,
which include some of the most beautiful and coveted islands in the world. In every port,
your clients have a range of options to suit every interest. Perhaps they’ll indulge in snorkeling
or diving in a blue lagoon … set off along a nature trail …venture inland aboard Le Truck or
on a 4X4 Jeep safari … or simply relax on board. This information will enable you to help your
clients select the itinerary that’s right for them – and visualize how they can make the most of
their time there.
SECTION II: CHAPTER 5 | 32
LY
Chapter 5: French Polynesia & the Cook Islands
Stretching nearly 65 million square miles over the surface of the Earth, the Pacific Ocean is the
world’s largest body of water, inspiring exploration since the beginning of humankind. Exotic
archipelagos dot these waters, boasting lush mountainous interiors, pristine beaches, dazzling
coral reefs, and spellbinding histories. In this chapter, we’ll look at featured destinations visited
every year by The Gauguin on voyages of seven to 14 nights. Let’s begin with French Polynesia.
French Polynesia
The 118 islands and atolls and countless motus of French Polynesian lie in the middle of the
South Pacific, surrounded by pristine bays and lagoons in a stunning rainbow of blues. Known
collectively for their largest and most populous island, Tahiti, these exquisite islands each have
their own distinctive beauty, atmosphere, and myth. These are the home waters of the awardwinning m/s Paul Gauguin.
Each year, The Gauguin follows in the wake of Polynesia’s great migrations on one-of-a-kind
itineraries to island nations of unimaginable beauty, where traditional cultures are proudly
maintained and fascinating discoveries abound.
Each of these destinations has its own particular character and charm, as well as warm, friendly
people who have adapted the ancient rhythms of the ocean and the sun to the modern day. In
French Polynesia in particular, many islands are still sparsely populated and remain mysterious
and intriguing even today.
Aboard The Gauguin, your clients will discover ports as varied and magnificent as a South
Pacific sunset. Our menu of shore excursions features underwater explorations in colorful coral
reefs … experiencing breathtaking mountain peaks on foot, coach, or safari vehicle … thrilling
to adventures by helicopter, aquabike, submarine, and jet ski … and much more. Plus, thanks
to the ship’s small size, they’ll visit ports that larger cruise ships just can’t reach – all in style and
luxury aboard The Gauguin.
In an overcrowded, overdeveloped, and overcomplicated world, Tahiti and
her islands offer a welcome trip back to a simpler life. Go back to a time of
simplicity and natural beauty – where no structure is taller than a palm tree.
WEATHER & CLIMATE
French Polynesia is a year-round destination! Averaging nearly 3,000 hours of sunshine per
year, these islands are among the sunniest in the world. They enjoy a pleasant tropical climate
that averages 79°F year-round, and the average water temperature in the lagoons is a fairly
constant 80°F.
Because these islands lie south of the equator, the seasons are reversed:
• Summer (November to March): warm, humid, and often sunny
• Winter (April to October): typically warm and sunny
And don’t forget – your clients will also have the opportunity to gaze at stars and constellations
that are visible only in the Southern Hemisphere!
Society Islan
ds
Bora
Bora
Taha’a
[Motu Mahana]
Huahine
Moorea
Papeete
Tahiti
Map not drawn to scale.
TAHITI & THE SOCIETY ISLANDS
The most famous of French Polynesia’s island groups, the awe-inspiring Society Islands form
the centerpiece of most voyages of The Gauguin. Sometimes referred to collectively as “Tahiti,”
the name of their largest and most populous island, these islands are beloved for the jawdropping scenic splendor of their mountainous interiors, deep verdant valleys, clear streams,
high waterfalls, rugged coastlines, and abundance of tropical flowers. The Society Islands are
featured on all French Polynesia itineraries of The Gauguin.
PAPEETE, TAHITI
(pah-pee-EY-tey)
Aita pea pea – no worries! That’s the attitude in Papeete, where our French Polynesia itineraries
begin and/or end. Located 15 minutes north of the airport on the island of Tahiti, Papeete is
the capital city of French Polynesia and a colorful blend of cultures, with fine restaurants and
cafés, small nightclubs, and shopping at the vibrant markets, boutiques, and pearl shops. Paul
Gauguin Cruises offers optional pre- and post-cruise hotel options that allow your clients to
spend time exploring the city’s highlights.
Things to do in Papeete:
• Circle Island Tour: A favorite among visitors for more than 100 years! The route takes
in more than 71 miles of dramatic coastline scenery, with wave-pounded cliffs, peaceful
beaches, and brightly colored churches. Popular stops include many overlooks, waterfalls,
and ancient sites. An extended tour takes guests to the peninsula of Tahiti Iti.
• Museum of Tahiti and Her Islands: Considered one of the best and most beautiful
museums in the South Pacific, this museum carefully records and presents Polynesian
history. Highlights include rare collections of carvings and historical artifacts. European
arrival is also presented and put into context.
• The Gauguin Museum: The Gauguin Museum is dedicated to artist Paul Gauguin’s life during
his years in Tahiti and the Marquesas. Located next to the beautiful Harrison Smith Botanical
Gardens, it features exhibits and memorabilia from the late painter, including sketches, copies
of documents, block prints, and reproductions of many of his most famous paintings.
• James Norman Hall Home: The home of the co-author of Mutiny on the Bounty offers a
glimpse into the author’s life – and life on Tahiti.
• Pearl Museum: The Pearl Museum is the only museum in the world devoted entirely to
pearls. The unique presentations describe and demonstrate the history and practice of
cultivating pearls, as well as their place in art, history, mythology, and religion.
• Public Market: Le Marché, Papeete’s 155-year-old public market, is the true heart of
Papeete. Its hundreds of stands are filled with Tahitian-made crafts, oils, vanilla, fruits, and
flowers. Open every day except holidays, the market is especially colorful and lively on
Sunday mornings, when the locals stock up for a day of family gatherings. It is located two
blocks from the waterfront and is easily reached by Le Truck or by taxi.
• Safari into the Island’s Interior: Within the unpopulated and lush jungle-like interior of
Tahiti Nui is an unspoiled world of towering waterfalls, deep flower-filled valleys, large lakes,
and colossal green peaks rising over one mile above the valley floor. This hidden treasure of
Tahiti is best explored by a guided 4X4 safari, breathtaking helicopter tour, or on a hiking
trip led by a naturalist.
BORA BORA
(BORE-ah BORE-ah)
With a lagoon resembling an artist’s palette of blues and greens, and castle-like Mount Otemanu
piercing the sky, the island of Bora Bora has inspired romantics from around the world. Lush
tropical slopes and valleys blossoming with hibiscus delight the eye, while palm-covered motus
(islets) circle the illuminated lagoon like a delicate necklace. Perfect white-sand beaches give
way to emerald waters where colorful fish animate the coral gardens as they greet giant manta
rays. No wonder this idyllic coastline has attracted visitors for centuries!
The island lies 150 miles northwest of Tahiti in the Society Islands. Bora Bora’s main island,
home to 4,225 inhabitants, is in the center of the lagoon and surrounded by offshore motus
inside a protective coral necklace. A partially paved road circles the island, passing colorful
villages, archaeological sites, and old Army bunkers and cannons left over from World War II,
when 5,000 American GIs made a “friendly invasion.”
Things to do on Bora Bora:
• Lagoon Exploration: The shallow and clear waters of the lagoon allow for snorkeling from
many locations, including Paul Gauguin Cruises’ private motu off the coast of the main
island. Complimentary snorkeling equipment is available to all guests of The Gauguin.
Another way to see the vivid coral and schools of tropical fish is by glass-bottom boat. More
adventuresome guests can explore the lagoon by motorboat or jet ski, on which the guest
and a guide can skim around the island, hopping off at beaches or a tiny motu along the way
for a picnic. All are available as optional shore excursions.
• Shark and Ray Feeding: The idea of feeding sharks may sound somewhat ominous at first,
but it is actually one of the most popular excursions in the South Pacific. The idea originated
in Bora Bora, where guests can don a snorkeling mask and float in the shallow lagoon waters
behind a secure rope. Docile sharks arrive in schools and are hand-fed by an expert guide
just a few feet away. Later in the same tour, guests stand in shallow waters as graceful rays
circle the group with ballet-like movements.
• Diving: Because of the abundance of large marine life, diving within the waters of the most
beautiful lagoon in the world is on many divers’ bucket list. During their dives, guests are
commonly joined by legions of gigantic manta rays gliding gracefully within arm’s reach,
while schools of reef sharks parade by.
• The Lagoonarium: Here, crystal-clear, warm water, no more than chest deep, hosts playful
rays, colorful fish, and fascinating marine life
• 4X4 Excursions: Even though Bora Bora is small, the adventures along the interior roads are
huge. These overgrown forest roads wind high above the lagoon to panoramic stops that
can only be described as breathtaking.
• Exploring Ancient Marae (Temples): The coast of this beautiful island is dotted with
ancient sacred places that offer a glimpse of Polynesian heritage and culture.
HUAHINE
(who-wah-HEE-nay)
One of the most picturesque and geographically diverse islands in the Society Islands group –
and one of the best-kept secrets in all of Polynesia – Huahine has been nicknamed the “Garden
Island” for its lush forests, untamed landscape, and quaint villages. Enclosed in a single lagoon, it
actually consists of two islands: Huahine Nui (“Big Huahine”) and Huahine Iti (“Little Huahine”).
Many believe that Mt. Tavaiura on Huahine Nui’s Fitii Peninsula resembles a women’s face,
leading to her chest and her round belly, which explains Huahine’s original name (literally,
“pregnant woman”).
Located 109 miles northwest of Papeete, Huahine is home to more than 200 pre-European
stone marae (ancient temple sites) – the largest concentration of these sites in these islands.
The island’s fertile soil provides bountiful harvests of a variety of melons as well as other fruits
and vegetables. Small villages and untouched beaches dot the coast, and azure lagoons brim
with thousands of colorful fish. A deep, crystal-clear lagoon surrounds the two islands, while
magnificent bays and white-sand beaches add drama. Relatively unchanged by the modern
world, Huahine offers a slower taste of old Polynesia.
Things to do on Huahine:
• Archaeological Sites: In the Maeva Village district, numerous marae structures line the
shore of Lake Fauna Nui, at the former royal sites of Matairea Hill.
• Lagoon Activities: The clear waters of Huahine’s lagoon invite swimming, snorkeling,
diving, and viewing the ancient stone fish traps.
• Island Tours: Paul Gauguin Cruises offers a range of options for exploring the island by
waverunner, boat, or off-road safari.
MOOREA
(moh-oh-RAY-ah)
Rugged peaks, volcanic craters, and lush interiors thick with tropical fruit, fragrant flowers, and
forests of gigantic mape, or chestnut trees, make the mountain scenery of Moorea nothing
short of remarkable. Polynesian legend describes its panorama of volcanic ridges as the second
dorsal fin of the fish that became the island of Tahiti, just 11 miles away. These peaks are also
believed to have inspired the mythical Bali Hai of the musical South Pacific, which was based on
James A. Michener’s book, Tales of the South Pacific.
On this picture-postcard tropical island, poetic threads of waterfalls tumble down fern-softened
cliffs, and peaceful meadows flanked by pinnacles of green renew a belief in the majesty of
nature. Sharp volcanic peaks rise from the horizon, crowned by pearly clouds and reflected in
the waters of Cook’s Bay and Opunohu Bay. And peaceful villages of pastel houses surrounded
by gardens of hibiscus and birds of paradise dot the island’s interior.
Shark sightings on nearly every dive in Moorea’s wide, shallow lagoon makes this island a popular
diving destination. At times, a tuna will come by, or dolphins will be heard clicking just out of sight.
Things to do on Moorea:
• Snorkeling Excursions: Abundant marine life and a lack of strong currents render the
shallow waters around Moorea ideal for year-round snorkeling. All ages can enjoy dozens
of perfect snorkeling spots around the island, and Paul Gauguin Cruises offers optional
excursions among schools of gentle rays.
• Swimming with Dolphins: Encounters with the ocean’s friendliest residents await at
Moorea Dolphin Center at the InterContinental Resort and Spa Moorea. Here, adults swim
side by side with dolphins, while children wade in the waters with them. To view dolphins in
their native habitat, guests can join an expert on a guided dolphin-watching boat tour.
• Diving: Some of the finest diving in the world can be found year-round at Moorea. The
drama of the island’s landscape continues below the sea with an infinite range of canyons,
chasms, and promontories. Fish feeding is common here, so divers are often surrounded by
schools of small and large marine life.
• Mountain Exploration: Moorea’s majestic mountains are accessible by a variety of modes.
Helicopter tours provide a thrilling bird’s-eye view. By land, your clients can ride a coach to
Belvedere Lookout Point or venture further inland on 4x4 Jeep safari. By foot, guided hikes
of all levels follow winding rainforest trails and ascend to high mountain overlooks.
• Fruit Juice Tasting: Visitors enjoy a pleasant stop along the shores of Cook’s Bay at the Fruit
Juice Factory for shopping and tastings of juices and liquors made from island-grown fruits.
TAHA’A (MOTU MAHANA)
(TAH-hah)
About 80% of all vanilla produced in French Polynesia is cultivated in Taha’a, fittingly nicknamed
the “Vanilla Island.” Unlike large-scale plantations, most vanilla farms are small, family-run
operations, so much of the island remains unspoiled, and the scent of the bean is in the air.
Time seems to stand still here, as the people practice ancestral methods of fishing, canoeing,
and farming, offering a glimpse of the traditional and tranquil life of the Tahitians. As a result, it
is an ideal escape – and an authentic experience of the Polynesia of old.
Taha’a is located just about two miles north of Raiatea, the cultural, religious, royal, and political
heart of Polynesia and home to the Society Islands’ most significant archaeological sites. The
two sister islands are enclosed by a common lagoon. Accessible only by boat, Taha’a is the only
Society Island that can be completely circled by ship inside the protected lagoon.
It is also an island of intense beauty, with many deep bays fringed with purau trees, incredible
tropical colors, and deserted motus – one of which is privately owned by Paul Gauguin Cruises.
All Polynesia itineraries of The Gauguin include at least one full day at our private motu, Motu
Mahana. Here, guests can swim in the warm waters or snorkel with colorful tropical fish among
the green and purple blooms of coral, kayak farther out into the lagoon, engage in a game of
volleyball, indulge in an optional overwater massage, enjoy musical entertainment and cultural
demonstrations by the ship’s onboard troupe of host/entertainers, and savor complimentary
beverages and a barbecue feast.
Marquesas Islands
Rangiroa
T ua m otu
s
ty
cie
So
Fakarava
I
sla
nd
s
TUAMOTUS
(too-ah-MOE-toos)
Actual remnants of ancient collapsed volcanoes, the Tuamotus archipelago consists of 78
coral atolls scattered over several hundred miles of the Pacific Ocean. These Polynesian
islands are best known for their coral reefs and canyon passes, which offer some of the most
exceptional snorkeling and diving on Earth. Divers from around the world flock here to
search for hammerhead sharks (December-February) or manta rays (September-October),
as well as dolphins, turtles, eagle rays, barracuda, and other fascinating fish species.
Life on these remote atolls is simple, quiet, and peaceful. In the islands’ small villages, your
clients can discover the true flavor of the Tuamotus, often participating in the daily activities
of the local people. The Tuamotus are also renowned for their black pearls and shell necklaces.
The Gauguin visits two islands in the Tuamotus on the 10-night Society Islands & Tuamotus
itinerary, and Fakarava is also featured on The Gauguin’s 7-night Tahiti, the Society Islands &
Tuamotus and 14-night Marquesas, Tuamotus & Society Islands itineraries.
FAKARAVA
(fah-kah-RAH-vah)
The second-largest of the Tuamotu atolls (after Rangiroa), Fakarava – also dubbed the “Island
of Dreams” – was the ancient capital of the region and the site of the first Catholic mission
in the atolls. Today, it is best known as an untouched world whose ecosystem of rare birds,
plants, crustaceans, and exceptional dive sites has earned it designation as a UNESCO-Classified
Nature Reserve. Gray sharks and fish school by the thousands at the famed Garuae Pass, and
diving explorations are magical, since many dive sites are virtually undiscovered.
Things to do in Fakarava:
• Snorkeling and SCUBA Diving: Your clients can enjoy exceptional snorkeling or diving
experiences in the lagoon.
• Coral Church Discovery: The island’s missionary history is embodied in its coral church,
built in the 1870s.
• Village Exploration: Your clients can also explore Rotoava, the main village, or stroll the
black-sand beaches.
RANGIROA
(rain-geh-ROW-ah)
The largest atoll of the Tuamotu archipelago, Rangiroa is also the largest atoll in the Southern
Hemisphere, the second largest atoll in the world – and one of the world’s greatest dive
destinations. Sometimes referred to as “the Island of the Long Sky,” Rangiroa (or “Rangi,” as it is
affectionately called by the locals) is an impressive sight viewed from the air, with its string of
240 coral motus (islets) encircling a 400-square-mile turquoise and jade-green lagoon. Home to
dolphins, rays, and a myriad of colorful tropical fish, this sheltered lagoon is referred to as “God’s
Aquarium” by expert divers.
The atoll’s interior lagoons are a haven for black pearl farms, fish breeding farms, snorkeling,
and SCUBA diving.
Things to do in the Rangiroa:
• Snorkeling: Snorkeling opportunities abound, including drift snorkeling in the Tiputa Channel.
• SCUBA Diving: Memorable excursions are available for divers at all levels of experience.
• Pearl Farm Visit: Rangiroa’s black pearl industry is revealed on a tour to a working black
pearl farm.
Marquesas Island
s
Nuku Hiva
Tahuata
Hiva Oa
Fatu Hiva
T u a m ot u
s
Society
Islands
Tahiti
MARQUESAS ISLANDS
(mar-KAY-sahs)
A part of French Polynesia yet a world apart, the remote Marquesas lie shrouded in mystery,
with their mist-laden mountains and untouched wilderness. The very isolation of this mystical
island group has infused it with a unique language and thousand-year-old culture, untouched
by European influences, while its unspoiled landscapes touch the spirit of wildness within.
On these wild islands you’ll find waterfalls, wild stallions, tiki sculptures, and an arboretum,
among other delights. Located between Tahiti and Hawaii, this isolated realm proudly retains
its ancient language and culture, as well as the spellbinding beauty that inspired artist Paul
Gauguin to call these islands home. The Gauguin calls on four of the Marquesas Islands on her
14-night Marquesas, Tuamotus & Society Islands itinerary.
FATU HIVA
(fah-too HEE-vah)
The southernmost island in the Marquesas, Fatu Hiva, may also be the most beautiful. This
remote paradise has just one road, no airstrip, and only 500 residents. A century ago, the island
was known as a haven for sailors seeking to avoid the attention of the authorities. Today, it’s
known for the production and sale of tapa, a traditional Marquesan handicraft of beaten bark
cloth decorated with ink.
Thing to do in Fatu Hiva:
• Village Exploration: A ten-minute walk brings your clients to the village, where they can
visit the local museum and admire the local handicrafts.
• Petroglyph Viewing: Two giant petroglyphs are a short hike away from the village.
HIVA OA
(hee-vah OH-ah)
The second-largest of the Marquesas Islands, Hiva Oa was discovered and named by Spanish
explorer Alvaro de Mendaña de Neira in 1595. Your clients will find that it is a historic island
known for giant stone tiki and archaeological sites.
It is also known for the majestic beauty of its wild untamed landscape. Above the steady rumble
of the Pacific surge, the island’s sharply sculpted mountains hide their summits in misty clouds.
This fertile island also boasts deep valleys, lush plateaus, and thickly wooded forests.
The main town is Atuona, a peaceful port located on the southern shore of Taa’a Bay – also
known as Traitors Bay. When French artist Paul Gauguin moved from Europe to the South
Pacific in 1891 to be closer to his inspiration, he eventually arrived in Atuona – and found his
spiritual home. It was here that he settled and lived the last two years of his life. He lies buried
here beneath the statue of a Polynesian goddess, in the same cemetery that also serves as the
final resting place of Belgian poet/composer Jacques Brel.
Things to do in Hiva Oa:
• Artists’ Tombs: Calvary Cemetery in Atuona, Hiva Oa, is the final resting place of both Paul
Gauguin and Jacques Brel.
• Gauguin Museum & “House of Pleasure”: Artifacts from the artist’s life and copies of his
paintings are on display at the Gauguin Museum. Visitors are also welcome at the “House of
Pleasure,” a reproduction of the home where Gauguin spent the last years of his life.
• Off-road Safari: The ancient tribes of the Taaoa Valley are revealed during this memorable
off-road journey to their archaeological ruins.
NUKU HIVA
(noo-koo HEE-vah)
Nuku Hiva, the largest of the Marquesas Islands, is accented with a mountain range dominated by
Mt. Tekao. It also boasts a central plateau of pasture, agricultural fields, and forests; towering peaks,
secluded valleys, and high waterfalls; and fjord-like bays, capes, rocky promontories, and cliffs.
On the south coast of the island, at the head of the Bay of Taiohae (whose entrance is guarded
by two rocks called “Les Sentinelles”), lies the pleasant village of Taiohae, the administrative,
economic, educational, and health center of the Marquesas Islands. Herman Melville’s first novel,
Typee, is based on his adventures when he was briefly held captive here in the 19th century.
Things to do in Nuku Hiva:
• SCUBA Diving: Experienced divers have a unique opportunity to dive with scalloped
hammerhead sharks, which usually gather among jack fish, tunas, rays, and more.
• Taipivai Valley Visit: Your clients can discover the area where Herman Melville was held
captive on an off-road safari through one of the richest archaeological sites in the Marquesas.
TAHUATA
(tah-you-ah-tah)
The smallest of the Marquesas archipelago, at only 19 square miles, Tahuata is a leaf-shaped
volcanic island with sheer cliffs, white-sand beaches, lush vegetation, and twin bays (Iva Iva Nui
and Iva Iva Iti). Literally “sunrise” in Marquesan, it is accessible only from Hiva Oa, from which it
is separated by a mile-wide channel.
The island was discovered in 1595 by the Spanish explorer Alvaro de Mendaña de Neira, and
in 1842 it became the first French settlement in the Marquesas, after centuries of tumultuous
encounters with European explorers. The Gauguin will call on Hapatoni, a charming, seafront
village whose ancient paved royal walkway is shaded by tamanu trees and whose air is redolent
of tiare and frangipani.
Things to do in Tahuata:
• Catholic Church: Your clients can visit the huge Catholic church, built by the Vatican and
decorated with stunning stained-glass windows and beautiful local carvings.
• Crafts Center: Traditional carvings are on display here.
• Swimming & Snorkeling: The only Marquesas island edged by coral reef offers fine
swimming and snorkeling.
Soci
ety
Isla
nd
s
Aitutaki
Tonga
Coo
k Is
lan
ds
Rarotonga
Cook Islands
Covering an area roughly the size of Western Europe, the Cook Islands were named in the early
1800s after the legendary British explorer Captain James Cook. Today, the Cook Islanders are
well known for their traditional song, dance, and crafts such as tivaevae (intricate quilts inspired
by nature), making these islands a repository for the authentic culture of the South Seas. They
are also the quintessential tropical getaway.
The Gauguin’s 11-night Cook Islands & Society Islands itinerary visits two islands that are a study
in contrasts: Aitutaki, an island so flat you can see the ocean from virtually any point, and
Rarotonga, with its jagged peaks and deep valleys.
AITUTAKI
(eye-too-TAH-kee)
According to legend, Ru, the famous Polynesian warrior, first saw the picturesque island of
Aitutaki by moonlight and was so enchanted, he settled here and became the forefather of
today’s Aitutakians. Certainly, the island has attracted many explorers since its Polynesian
settlement around 900 AD, including Spain’s Alvaro de Mendaña de Neira in 1595, Captain
James Cook in 1793, and Captain William Bligh in 1789 – shortly before the famous mutiny
aboard the vessel he commanded, the Bounty.
Not long afterward, in 1821, John Williams of the London Missionary Society arrived and
established Christianity here. As a result, the oldest church in the islands – the Cook Islands
Christian Church – is located on Aitutaki, along with several other beautiful white churches.
Only eight square miles in area, this virtually flat island is revered today for its sweeping vistas
and stunning scenery of white-sand beaches, for its coral reefs, and – most of all – for one of
the most exquisite lagoons in the world.
Things to do in Aitutaki:
• Snorkeling & Diving: Diving toward the underwater canyons off the coast of Aitutaki, your
clients might see huge green sea turtles, spotted eagle rays, napoleon wrasse fish, emperor
angel fish, varied butterfly fish, and even whitetip reef sharks.
• Lagoon Cruise: An optional cruise of the island’s extraordinary lagoon includes a beach
break with barbecue lunch.
• Discovery Safari: A safari tour of the island’s interior features marae (ancient temples), the
remains of a World War II bunker, plantations, and views of coastal villages.
RAROTONGA
(rare-eh-TONG-geh)
The capital of the scattered nation of the Cook Islands, Rarotonga is a relaxing place of beauty
and style. Its small population lives on the coast of the circular island, while the interior is lush,
rugged, and jungle-clad, offering the opportunity for challenging walks and sensational views.
A former New Zealand colony, it has the distinct feel of a New Zealand Polynesian outpost,
including New Zealand newspapers and television – and the distinctive accent.
Villages, beaches, paw paw patches, and fields of taro, mango, bananas, and noni (an evergreen
used for dyes, juices, and medicines) abound throughout the island, providing an instant study
of local life.
Things to do in Rarotonga:
• Island Tour: A ride around the island, a cultural show, and refreshments are featured on this
excellent introduction to the island and its history and culture.
• Takitumu Conservation Tour: Nature and bird lovers especially will relish this unique
opportunity to explore Rarotonga’s exotic bird and plant species during a memorable island
conservation tour.
• “Pa,” Son of Rarotonga: Clients will discover the wisdom of Pa, one of the Cook Islands’
best-known traditional healers, during this informative guided nature trek.
Chapter 6: Island Nations of the South Seas
The Gauguin occasionally crosses the International Date Line, offering your clients an
opportunity to visit the paradise of Fiji and other enchanting South Pacific island nations in
comfort and luxury.
s
nd
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Cook Islands
Lautoka
Beqa
Savusavu
Fiji
Suva
Tonga
FIJI
Blessed with blue skies, ivory beaches, and azure waters, Fiji is home to more than 300 islands,
only about a third of which are inhabited. The very picture of paradise, these islands have served
as the ultimate tropical setting for films from The Blue Lagoon to Cast Away.
A British colony for nearly a century before gaining its independence in 1970, Fiji remains
English speaking and today boasts a multinational population, among whom the majority are
of Melanesian descent. As your clients mingle with the locals, they’ll see why Melanesians are
reputed to be among the friendliest people in the world. And as they view the high mountains,
lush vegetation, shimmering waters, and pristine beaches of this island nation, they’ll understand
why virtually everyone they meet will be smiling!
Sailings to these islands are usually offered every other year.
BEQA ISLAND
(benga island)
Located about six miles off the coast of Fiji’s main island, Viti Levu, Beqa Island measures less
than six square miles in territory—yet it looms large among those seeking a paradise by the
sea. Surrounded by one of the largest barrier reefs in the world, the island offers exceptional
snorkeling at high tide.
Things to do in Beqa Island:
• Snorkel among the abundant tropical fish that teem in the coral reef.
• Relax on a golden-sand beach shaded by swaying palms.
LAUTOKA, VITI LEVU
(lah-oh-TOKE-ah, vee-tee LEH-voo)
Located on the northwest coast of Viti Levu, the largest and most populous of the Fijian islands,
Lautoka is Fiji’s second-largest city. Virtually synonymous with the country’s main export,
Lautoka is known as “Sugar City” for the green-gold sugarcane that covers it on three sides,
with the beautiful blue Pacific Ocean forming its western border.
Things to do in Lautoka:
• Window-shopping along the stately, royal palm-lined main thoroughfare.
• A visit to the beautiful botanical garden.
• Koroyanitu National Heritage Park (also known as Abaca National Heritage Park), a source
of beautiful native forests and traditional villages.
SAVUSAVU, VANUA LEVU
(sah-voo-SAH-voo, VAHN-oo-ah LEH-voo)
The island of Vanua Levu in northern Fiji remains largely undeveloped, making it a charming,
unspoiled haven. It is the second-largest of Fiji’s 300 islands, and, because of its remoteness, it is
reminiscent of the South Seas before its discovery by Europeans.
Largely unchanged over the past 30 years, the village of Savusavu is sometimes called the
“Hidden Paradise of Fiji,” with its single, half-mile-long main street facing a fantastically beautiful
bay. Hot springs bubble up throughout the town; in the afternoon, visitors can see pots on top
of steaming fissures as women prepare the evening meal.
Things to do in Savusavu:
• Visit the 19th-century Copra Shed Marina, the centerpiece of the town, which now houses
the Savusavu Yacht Club, as well as handicrafts and more.
• Explore the town’s main street at leisure.
• Join one of many available shore excursions, such as a visit to a black-pearl farm, a Fijian
village, or a plantation.
SUVA, VITI LEVU
(SOO-vah, vee-tee LEH-voo)
The capital of Fiji since 1883, Suva is located on rugged Viti Levu, the largest of the island chain
and home to 75% of the country’s population. Suva itself is the largest urban area in the South
Pacific outside of Australia and New Zealand. It is also Fiji’s main port city and the commercial
and political center of the nation. Perched on a hilly peninsula between two harbors, Suva
boasts a fascinating mix of modern and colonial architecture, as well as an easygoing yet
sophisticated ambiance.
Things to do in Suva:
• Inhale the fragrance of tropical blooms at Thurston Gardens, and visit the Fiji Museum, built
within its grounds to preserve Fijian culture.
• Stroll the Victoria Parade, the city’s main street, and visit the Municipal Market.
• See weavers demonstrating their skills at the Handicraft Centre.
• Join a shore excursion for a walk through the rain forest, a round of golf, a diving expedition,
and more.
Society I
slan
ds
Cook
Isla
nd
s
Fiji
Vava’u
Tonga
TONGA
(TONG-ah)
The Kingdom of Tonga, also known as “The Friendly Islands” for the warm reception Captain
Cook received on his first visit in 1773, is situated just west of the International Date Line.
One of the easternmost countries in the world, it was never colonized, a distinction it shares
with no other South Pacific nation. As a result, its culture remains strong, even in the face of
modernization.
Tonga is generally featured on Gauguin itineraries every other year.
VAVA’U
(vah-vah-OH)
One of the Kingdom of Tonga’s three main island groups, the islands of Vava’u are renowned
for their colorful coral reefs, white-sand beaches, and lagoon so clear, it’s possible to see to a
depth of 130 feet!
Things to do in Vava’u:
• Swimming, snorkeling, diving, and sailing, available year-round here, offer an opportunity to view
abundant marine life, including giant clams, manta rays, sea turtles, spinner dolphins, more than
100 species of colorful tropical fish, and, between July and October, humpback whales.
• A climb to the top of Mt. Talau, the highest point on Vava’u, delights the eye with views of
the surrounding Tongan islands.
• A shore excursion to Swallows Cave, a famous bird sanctuary, is a popular choice.
Van
uat
u
Fij
i
New Caledonia
Ile de Lifou
Noumea
Ile des Pins
lia
stra
Au
NEW CALEDONIA
Located about 750 miles east of Australia, New Caledonia, like its South Pacific neighbor, was
once a penal colony. There could surely be no more idyllic place to be incarcerated than these
sleepy islands with white-sand beaches, entirely surrounded by a pristine lagoon. Discovered
for Europe by Captain James Cook, the archipelago was settled by Britain and France during
the first half of the 19th century, eventually becoming a French possession in 1853. Today,
while New Caledonia is becoming increasingly independent, it retains its French sophistication,
blended with influences of its Melanesian heritage. New Caledonia is featured on Gauguin
itineraries on an occasional basis.
ILE DE LIFOU
(eel dih lee-FOO)
Lying about 78 miles off the east coast of New Caledonia’s main island, Grand Terre, the Loyalty
Islands enjoy a long reputation as an enchanting paradise, with tranquil azure lagoons fringed
with beautiful white-sand beaches, gardens bursting with fragrant blooms, rugged cliffs, and
deep rock holes.
The largest of the Loyalty Islands, Ile de Lifou (Drehu in the local language) remains a devoutly
Christian island, due to the work of 19th-century Anglican and French Catholic missionaries.
Yet, the friendly people of this island also proudly maintain the customs of their heritage, as you
may see in their agricultural techniques and traditional huts.
Like all the Loyalty Islands, Lifou is dazzlingly beautiful, with pristine beaches, deep bays, steep
cliffs, enormous caves, and a densely forested central plain that once was a lagoon. The waters
off the coast are equally magnificent, with extraordinary visibility.
Things to do on Ile de Lifou:
• Enjoy snorkeling or swimming from the beach.
• Browse the market stalls for local handicrafts.
• Hike into the island interior.
• Learn about the vanilla industry at a local plantation.
ILE DES PINS
(eel day PEH)
Known to the Melanesian people as Kunie, the Ile des Pins is a paradise at the southern tip of
the archipelago. The island received its European name (literally, Isle of Pines) in 1774 from
Captain James Cook, in honor of the Araucaria pines that carpet its interior. The island is home
to a variety of wildlife, including the world’s largest gecko, but even more impressive are the
wonders to be found beneath the waves. There is good snorkeling within walking distance
of the pier, which is surrounded by a beautiful crescent of white-sand beach. Set against a
backdrop of coconut trees and wild orchids, the white-sand beaches of the island’s Kuto and
Kanumera Bays are considered among the loveliest in the world. Ile des Pins is also known for
its interesting caves, including Ouatchia, Wemwanyi, and Queen Hortense’s Cave, named for
the legend of a 19th-century queen who hid there during a tribal war. However they choose to
spend their time, your clients will be made to feel right at home by the friendly Kunie people.
Things to do on Ile des Pins:
• Get an ocean-side view of the island on a Kanak boat ride.
• Snorkel in beautiful Oro Bay.
• Browse the food, clothing, and handicraft stalls by the pier.
NOUMEA
(noo-MAY-ah)
Located on a peninsula on the southwestern coast of New Caledonia’s main island, Grand Terre,
Noumea is the country’s cosmopolitan capital city – and the most European-influenced capital
city in the Pacific islands. Its decidedly French ambiance earned the city the nickname “Paris
of the Pacific,” yet the multicultural mix of its citizenry also includes Melanesian, Polynesian,
Indonesian, Vietnamese, and more.
Natural wonders also abound in Noumea. Just off the coast, one of the longest barrier reefs in
the world shelters 350 species of coral and 1,500 species of fish. Or perhaps your clients will
simply enjoy the beach here at New Caledonia’s “French Riviera,” in the city that boasts the
most sunshine of any Pacific island capital.
Things to do in Noumea:
• Admire dazzling creatures of the deep at the Aquarium of the Lagoons.
• Explore the city’s many fine museums and boutiques, or the Jean-Marie Tjibaou Cultural
Centre, with exhibits dedicated to the preservation of Kanak culture.
• Tour Amdee Lighthouse Island by glass-bottom boat.
Port Vila
New Caledonia
Vanu
atu
Fij
i
Tanna
lia
stra
Au
VANUATU
(vah-noo-WAH-too)
In the South Pacific, about three-quarters of the way from Hawaii to Australia, lies the island
nation of Vanuatu. Consisting of 82 volcanic islands, Vanuatu was originally inhabited by
the Melanesian people but saw an influx of immigrants from Polynesia and Europe over the
centuries – including the French and British, who jointly ruled the land (then called New
Hebrides, a name coined by Captain James Cook) around the turn of the 20th century.
Independent since 1980, Vanuatu today is home to roughly 221,000 people – and 113 distinct
languages, a vestige of its diverse immigrant history. Tradition and culture remain strong on
these islands, where 80% of the population lives in thatched-hut villages surrounded by thick
jungle, depending for survival on small gardens. Vanuatu is featured on Gauguin itineraries on
an occasional basis.
In March 2015, a category 5 tropical cyclone made landfall in Vanuatu, impacting the island nation and its
residents. The tourism industry is working closely together to aid in Vanuatu’s ongoing recovery and rebuilding
efforts. Paul Gauguin Cruises is supporting these efforts.
PORT VILA
(port VEE-lah)
Vanuatu’s capital city, Port Vila, lies on the island of Efate and features a rich artistic heritage
of storytelling, song, dance, and art, including tattoos, masks, and carvings. Those interested in
the natural world can admire large open stretches of water, dense jungle, and a mountainous
terrain, as well as a wide variety of sea life.
Things to do in Port Vila:
• Explore an outdoor cultural center set in botanical gardens.
• Visit Tranquility Eco Island, a sanctuary for Hawksbill turtles.
• Experience a unique local lifestyle at Ekasup Cultural Village.
TANNA ISLAND
In 1774, Captain James Cook became the first European to visit Tanna Island, which was settled
by Melanesians around 400 BC. Although merchants and missionaries followed in his wake
during the 19th century, the island remains one of the great undiscovered gems of the South
Seas, with a traditional culture largely untouched by the West.
Things to do on Tanna Island:
• Snorkel amid some of the best coral in the South Pacific.
• Swim in stunning underwater caves.
• Visit Mount Yasur, one of the world’s most accessible volcanoes.
• Hike the Whitefrass Plains, where horses run wild.
HELPFUL RESOURCES
Please visit our website for more information about:
The Gauguin: pgcruises.com/ship/ms-paul-gauguin
French Polynesia itineraries: pgcruises.com/south-pacific-itineraries
The Gauguin’s current sailing schedule: pgcruises.com/destinations
Section III: The Art of the Sale
Now that we’ve given you all this information about our deluxe small ship, the idyllic South
Seas paradise that is the specialty of Paul Gauguin Cruises, and what your clients will experience
on board, it’s time to convert that information into sales.
As we mentioned earlier, clients today are looking for a specialist – an expert in the field whom
they can trust with their valuable vacation time and money. By deepening your knowledge
and skills, as you are by joining the PEARLS program, you become the go-to source for
affluent people who are planning to take a vacation – and give yourself the edge over all your
competitors. It takes time and effort to become a specialist, but we think the payoff is huge –
not only for boosting your sales of Paul Gauguin Cruises, but for lifting your business as a whole.
OK. Let’s get started.
Chapter 7: The Paul Gauguin Cruises Client
The first step toward helping you boost your sales of the Paul Gauguin experience involves
identifying the clients who would be the best match – both from your existing database and
new prospects. Once you attract and retain the right kind of client, you’ll build a database of
happy people who wouldn’t buy their travel from anyone else. And they are happy to provide
testimonials to that effect and refer their friends and colleagues to you!
Who Is the Paul Gauguin Cruises Client?
Knowing who your clients are, where to find them, and what their likes and dislikes are is critical
to matching them with the right travel options for them. The better you understand their
biggest needs, concerns, motivations, and behaviors, the better you will be able to communicate
with them through marketing materials and other means that will inspire them to action.
CLIENT DEMOGRAPHICS
Market research is an important tool in this effort, because it identifies your clients’ demographics
– that is, the concrete and measurable characteristics of the people who are likely to buy from
you, such as age, income, education, occupation, and marital status.
What are the characteristics of clients who are drawn to the Paul Gauguin Cruises experience?
The Gauguin is a unique vessel that appeals to a certain type of traveler – and there are many
similarities we can identify in the target clientele.
SECTION III: CHAPTER 7 | 62
Here’s what market research has shown about the Paul Gauguin Cruises client:
DEMOGRAPHICS
Average Age: 55
Average Income: $197,625
Gender: Female 55%, Male 45%
Married: 84%
No Children in home: 84%
Professionals with Graduate degrees
Older, affluent, married, empty nesters
C-level (CEO, COO, CFO, etc.), President,
or Business Owner titles
We have also found that our guests often have certain activities and interests in common,
such as:
THE HIGH “C”s:
• Clubs (our guests are often members of country clubs, yacht clubs, alumni clubs, etc.)
• Charitable organizations
• Cuisine & wine
• Celebration of a personal milestone or accomplishment
CLIENT PSYCHOGRAPHICS
Once you know these demographics and interests, the next step is to identify your prospects’
and clients’ psychographics – that is, the intangible details about their lifestyle and behavior,
such as where they like to vacation, what their interests are, the values they hold, and their
personality type. The following chart gives you some details about common psychographics
of Paul Gauguin Cruises clients:
PSYCHOGRAPHICS
Frequent international travelers, averaging 2.2 trips per year
Entrepreneurial business owners, patent holders, recognized alumni
Multiple addresses, indicating more than one home
Expect extraordinary service & are willing to pay for it
Want some control over their experience; are not looking to be over-structured
Seek the unusual
Understand true value
Understanding these demographics and psychographics is a great place to start if you are
ready to grow your business, and it’s especially smart to revisit your client list to see who
among them has cruised with us before – even up to five or ten years ago. Those clients will
be a wonderful source of future business, as many of our guests are repeat customers.
MINING YOUR EXISTING DATABASE
There are two ways to grow your business:
1. Find new clients and
2. Sell more to the clients you have
Chances are you have a wide variety of clients in your database. What kind of clients do you
have currently? If you’re not sure, this next step is crucial for you!
Your marketing efforts and your sales results will be greatly improved if you can sort your list
and target the prospects most likely to buy a particular product. There are many ways to do
this, of course, and the method that’s right for you will depend on the size of the list and the
technology you use. To determine quantitatively who your best customers are, most experts
suggest RFM – a marketing technique that examines these three factors:
• Recency: that is, how recently a customer has made a purchase
• Frequency: how often they purchase, and
• Monetary: how much the customer spends.
RFM analysis is based on the marketing axiom that “80% of your business comes from 20% of
your customers.”1
Here’s how it works. Begin by assigning each of your clients a value (A, B, C, for example), based
on the following criteria:
RECENCY: TRAVELED WITHIN THE PAST
1
A
12 months
B
13 – 36 months
C
37 – 48 months
D
49 – 60 months
SearchDataManagement.com, 2001
Starting with your unsorted list again, rank each client again by how frequently they travel
with you:
FREQUENCY:
# OF TRIPS PER YEAR
A
More than 5 trips
B
3 – 5 trips
C
2 trips
D
A single trip
And once again with your full, unsorted list, rank each client by how much they spent when
they traveled with you:
MONETARY VALUE:
PER PERSON
A
More than $25,000
B
$15,000 – $24,999
C
$10,000 – $14,999
D
Under $10,000
When you compile all the information, it will look something like this:
CLIENT
RECENCY
FREQUENCY
MONETARY
Smith, J
C
B
C
Jones, S
B
B
B
Smythe, B
A
B
A
Blythe, S
B
B
B
Samuels, R
B
A
C
Boon, B
A
A
A
Now here comes the fun part: matching your findings category to category.
How many people showed up in the top rank of all three? These are by far your best clients
– and best prospects for the Paul Gauguin Cruises experience (a.k.a. your “A” List).
The next most important group for you to pay attention to is your “B “ List – that is,
anyone who showed up in two of your top boxes, and so on.
This information will inform your decisions on many issues, including what you market, how
you market, and how you measure the results. It will save you time, money, and effort – and
result in more sales.
FINDING NEW PAUL GAUGUIN CRUISES CLIENTS
The Paul Gauguin Cruises client can be found everywhere – certainly in your marketplace. As
we have identified, the Paul Gauguin Cruises experience has broad appeal that will entice many
different types of prospects.
These clients can be challenging to find, however, since they do not all live in the same zip
code or belong to the same club. As a result, the successful travel professional does two things:
1) draw prospects in by establishing him or herself as an expert on this type of travel experience,
or 2) raise awareness by becoming actively involved in his or her prospects’ communities.
Start by doing some research in your immediate area. Brainstorm with your colleagues, family
members, and friends. Chances are, you’ll be amazed at the great ideas you have and how well
connected you already are! What opportunities can you identify? Here are some ideas:
ASK YOUR
COLLEAGUES,
FRIENDS, AND
FAMILY ABOUT:
WHAT ARE THEY
INVOLVED IN
WITHIN THE
COMMUNITY?
DO THEY HAVE A
CONTACT THERE?
WHAT DOES THE
ORGANIZATION
DO?
Area businesses
Local community
organizations
Philanthropic
entities
Alumni groups
Sports activities
Clubs & membership
organizations
It’s a good idea to join as many of these organizations as you can. One of the secrets of selling
within a group or organization is to be a member – a trusted insider – where you have a natural
means of communicating your credibility and expertise. Remember, it’s about the relationship,
not the transaction!
Chapter 8:
Selling to the Paul Gauguin Cruises Client
Once you have identified your best prospects, it’s time to turn them into clients for life. The
approach to selling our type of travel experience differs from that of other types of products.
The product is different, the client is different, and therefore your style and approach should
be distinctive.
QUALITY QUALIFYING
It’s time for you to begin the sales process! The way you do this is by getting to know your
prospects and their travel style through the part of the process known as qualifying.
People travel for different reasons, so it’s important for you to understand what motivates your
clients. You can obtain this information through qualifying questions that tell you when and
what to recommend. Qualifying is really no more than a conversation with your prospect that
will allow you to get to know his or her likes and dislikes, needs and wants, and personal style,
so that you can recommend the appropriate travel product. The more you learn at this stage,
the easier the rest of the process becomes, so it’s important for you to ask smart questions that
will net you the information you need in the most efficient way possible.
Some questions help you build rapport:
RAPPORT-BUILDING QUESTIONS
• Find common ground.
• Express interest in the client.
• Help you get to know them.
And some questions are fact-finding questions:
FACT-FINDING QUESTIONS
Where do you want to go?
Who’s going?
When do you want to travel?
Neither of these types of questions gets you much closer to the sale, however. Smart questions,
on the other hand, efficiently move the conversation toward the desired conclusion: a vacation
experience that’s a perfect fit for the client and a great sale for you!
Let’s take a look at the types of questions you ask your clients now. What are three questions
that you ask every time? And what information do they get you?
YOUR QUESTION:
WHAT TYPE OF INFORMATION DOES IT GET YOU?
1.
2.
3.
Is there a way you could ask these questions differently that would result in getting better
information? Think about exactly what you want to know about your clients and their travel
style, and then craft the question to give you the answers you need.
Here are some sample smart questions to help get you started:
YOUR QUESTION:
WHAT TYPE OF INFORMATION
DOES IT GET YOU?
1. What are you hoping to get out of this trip?
Buying motivation and expectations of
the specific experience
2. Would you like to experience the destination
by land, as well as by sea?
Whether or not they might want to
extend their stay
3. When you’re traveling, how important is it to
you to have accommodations with extra space
and amenities?
What stateroom category would be
right for them
4. What type of restaurant do you go to when
you’re celebrating a special occasion?
What they consider “fine dining”
5. Do you have any plans for your vacation?
The type of activities they enjoy
PRESENTING THE PAUL GAUGUIN CRUISES EXPERIENCE
Once you know from your qualifying conversation that the Paul Gauguin Cruises experience
would be a great match for your client, you will need to help them see it – and see themselves
in it. Depending on how well you’ve qualified them, it won’t be difficult, but you do need to
be prepared to present the product in a compelling way, answer their questions, address their
concerns, and be aware of their likeliness and readiness to buy.
Use the clients’ own answers to your qualifying questions
when you make your recommendation.
Again, every travel professional has his or her own style and methods; there is no right or wrong
way to proceed. We have learned however, that there are a few characteristics of those who
have greater success selling to the more affluent traveler. Here is how we recommend you
present yourself to these clients:
Be Direct: Many affluent travelers are busy professionals who appreciate efficiency and
directness from you.
Be Honest: It goes without saying that integrity counts, but be aware that this type of consumer
has lots of experience as a buyer and is very sensitive to a “sales pitch.” They would prefer to
work with someone who is straightforward and credible.
Be Confident: Particularly when it comes to the issue of money, some agents second guess
themselves and undermine their efforts. This type of client is not shy about talking about cost,
and you shouldn’t be either. Remember, the topic is the value they’ll receive for the money they
invest in the experience.
Be Engaging and Engaged: Selling is a two-way dialogue. When you are doing the talking,
you need to be compelling, enthusiastic, credible, and knowledgeable. In other words, you
need to engage your clients in their relationship with you and with the product you are
presenting to them.
And when they are talking, you need to listen actively to what they are sharing. By being a
responsive and involved listener – for example, nodding, keeping eye contact, and taking notes –
you not only learn what you need to from them, you communicate your care for them and intent
to do your best for them.
Be Personal: Demonstrate that you have been an active listener and understand what your
clients are looking for by using their own answers to your questions when making your
recommendation.
FEATURES & BENEFITS OF THE PAUL GAUGUIN CRUISES EXPERIENCE
As a result of taking this course, you now know your stuff when it comes to the Paul Gauguin
Cruises experience. Now, all you have to do is take your knowledge of its features and express it
in the most compelling terms for your clients.
In a nutshell, people buy benefits, not features. What’s the difference?
FEATURES: are the distinctive facts about a product or service. For Paul Gauguin Cruises,
they might include the maximum number of guests aboard each voyage, our crew-toguest ratio, our all-inclusive pricing, or the amenities of the ship.
BENEFITS: are the reason your clients should care about these features. Think WIIFM
(“What’s in It for Me?”). Limited number of guests? You have a more intimate experience
and get to know others more easily. Crew-to-guest ratio? You have more personalized
service. All-inclusive pricing? You don’t have to worry about tipping or facing a big bill at
the end of your cruise. Ship amenities? Here’s how you can spend your time.
Your prospects need to understand the benefits of the Paul Gauguin Cruises experience – in
other words, how our features enhance their trip.
HOMEWORK: Spend some time thinking about the features of Paul Gauguin Cruises and our
luxury small ship. Then write a quick sentence or two spelling out how you would express their
benefits to your clients. We’ve filled in the first few blanks of each chart to get you started.
FEATURES OF THE GAUGUIN
BENEFIT TO YOUR CLIENT
All shipboard meals, including selections
inspired by the Chef Propriétaire of
a Michelin-starred restaurant, are
complimentary
Unlike many cruise lines, we don’t charge
extra for any of our dining venues, so you
won’t be surprised by hidden fees.
Complimentary room service
Go ahead: relax and enjoy a meal in your
stateroom. There are no extra charges for
your meal or gratuities.
Well-being and vegetarian selections and
special dietetic menus upon request
If you have special dietary needs, you’ll
be taken care of – and the food will be
delicious!
Complimentary beverages, including select
fine wines and premium spirits, beer, soft
drinks, bottled water, coffee, and tea served
throughout the ship
There are no hidden charges. Even select
alcoholic beverages are included in your fare!
Crew-to-guest ratio of 1:1.5
You will be looked after by an attentive, yet
unobtrusive crew – and you’re assured the
highest level of personal attention.
All onboard gratuities for room stewards
and dining staff included in the cruise fare
No need to pull out your wallet – ever. It’s
all taken care of for you. Plus, with all
gratuities included, it’s easier to control
your travel budget!
In-room minibar replenished daily with soft
drinks, beer, and bottled water
You’ll enjoy the ultimate in comfort and
convenience.
Luxurious onboard spa and fitness center
Onboard pool and pool bar
Third guest in same stateroom sails free
Fill in the rest of these boxes yourself to practice listing the benefits to your clients.
FEATURES OF THE GAUGUIN
BENEFIT TO YOUR CLIENT
Most luxurious ship to sail in Tahiti on a
year-round basis
When you’re traveling to French Polynesia
and the South Pacific, it makes sense to cruise
with the experts, who can show you the
region and the culture as no one else can.
Two elegant restaurants and one poolside
grill, all with open-seating dining
Open-seating dining means you can eat
wherever, whenever, and with whomever
you’d like.
Spacious oceanview accommodations,
nearly 70% with private balconies, and a
space-to-guest ratio of nearly 58:1, one of
the highest of any ship serving the North
American market
Your private retreat aboard ship is unusually
spacious and comfortable, with ample room
for all your luggage and great storage. You’re
also guaranteed a view – and are likely
going to be able to enjoy the warm tropical
climate and spectacular beauty of French
Polynesia from your own private balcony.
Accommodates no more than 332 guests
Enjoy an intimate ambiance in which it’s
easy to make friends – and when it’s time
to go ashore, you have easier access to port
with no waiting in long lines!
Butler service in categories B and above,
including in-suite bar setup
Complimentary snorkeling equipment and
state-of-the-art retractable onboard marina
for complimentary watersports and optional
dive program
Les Gauguines and Les Gauguins, The
Gauguin’s own troupe of host/entertainers
Complimentary day on our private islet,
Motu Mahana, off the coast of Taha’a,
featuring snorkeling, watersports, barbecue
with full bar service, and Polynesian
hospitality
Complimentary use of our exclusive,
private white-sand beach in Bora Bora, with
refreshments, volleyball, and great snorkeling
Le Grand Salon, featuring entertainment,
lectures, and demonstrations
Fill in the rest of these boxes yourself to practice listing the benefits to your clients.
MOTIVATING YOUR CLIENT
Combining the qualifying questions you’ve asked your client with your in-depth knowledge of
the features of the product – and how to communicate their benefits – is what motivates your
client to buy. In fact, it’s an unstoppable combination that takes you all the way to the sale!
HOMEWORK: The chart below lists some of the types of clients who are drawn to The Gauguin
and the exotic destinations through which she sails. Think about each of these client types, and
fill in the blank beside it with what you think appeals to them about the Paul Gauguin Cruises
experience:
TYPE OF CLIENT
WHAT APPEALS ABOUT THE PGC EXPERIENCE
Luxury Seekers
Soft Adventurers/Divers
Small Ship Cruisers
Honeymooners/Romantics
Milestone Celebrants
Multigenerational Groups/
Families
Spa Frequenters
SELLING TRIP ENHANCEMENTS
Price isn’t always the motivating factor for clients. In fact, it usually isn’t! It’s important to
remember that your clients want to buy from you and that they want this trip to be their best
ever. You are in a position to offer them products and services that ensure that it is. And that
includes letting them know about optional enhancements that can add to their experience.
Sometimes called “upselling,” offering your clients additional services, products, or amenities
that have additional costs is a great way to increase your sales, and it’s often a missed
opportunity. Many agents shy away from these situations because they don’t want to appear
pushy or risk losing a sale in progress. If you see it as an opportunity to enhance your clients’
experience, you may be surprised by the positive results you can achieve. In fact, not to do so
would be a disservice!
Remember, your client sees you as an advisor and as someone with insider information they
don’t have access to. They want you to tell them what all the options are – and what’s in it for
them. In fact, your clients may be disappointed if they later discover something that they would
have loved to have included!
HOMEWORK: Think about these enhancements to the Paul Gauguin Cruises experience. What
are the benefits to your client, and how and when might you suggest it to them?
ENHANCEMENT
CLIENT
BENEFIT
HOW AND WHEN TO SUGGEST IT
TO YOUR CLIENT
Suite or balcony stateroom
Butler Service (Category B
or above)
Pre- or post-cruise hotel stay
Air add-ons
Flight upgrade to Business Class
or First-Class
Shore excursions
ADDRESSING CONCERNS
In every sales process, you can expect the client to have some concerns – particularly when
their hard-earned vacation time and money are at stake! You can look at their concerns as
an opportunity to provide additional information and to strengthen your relationship with
the client by acknowledging, understanding, and addressing these concerns. In most cases,
bringing up an objection is an almost automatic response, a chance to take a breath before
they take the plunge. So make it easy for them, and you will be sure to proceed to the sale.
For example, here’s a common concern – along with many approaches you can use to overcome it:
All-inclusive pricing
makes The Gauguin a
fantastic value!
Voyages are priced
to make a 5+-star
experience affordable!
Select wines, spirits &
beers are included, as
well as soft drinks!
Gratuities, exclusive
land retreats,
entertainment & fabulous
food are all included!
Personalized service
ensures a customized
experience!
It’s too
expensive
When it comes to French Polynesia and sailing aboard The Gauguin, there’s another common
concern that has solid responses you can provide with confidence:
French Polynesia is in
the same time zone
as Hawaii
Time in the air is only a
couple of hours farther
than Hawaii
Location is only halfway
between California
and Australia
Flight time is just
eight hours from the
West Coast
Flight time from LAX
is the same as parts of
Europe & the Caribbean
It’s too far
to fly
Be there the same
day —
even from
the East Coast
Same side of the
as North America
And if they need more reasons to say “yes” to Paul Gauguin Cruises, remind them of these
important distinguishing features of the Paul Gauguin Cruises experience:
D ISTI N GU ISH I N G FE ATU RE S
• The highest-rated and longest continually sailing luxury cruise ship in the South Pacific
• No more than 332 guests
• All-inclusive pricing
• Included roundtrip airfare from Los Angeles
• The French Polynesia experts, including our own onboard troupe of Tahitian
host/entertainers
• Soft adventure on and off the ship
• The best way to travel among these beautiful islands
• Day at our private islet and access to our private beach on Bora Bora
THE SALE
This stage of the sales process is where the real relationship begins! You and your client have
bonded over their willingness to share their hopes and dreams with you, and your ability to find
the perfect vacation experience for them is founded on that relationship!
They have trusted you with their valuable time and money, and, like any professional, you
deserve to be compensated for your time, expertise, and specialized knowledge. So by all
means, assume the sale and take the deposit! The monetary commitment simply cements the
transaction you’ve worked so hard for. The client expects it, and you’ve earned it.
KEEPING CLIENTS FOR LIFE
Now that you have invested in each other this way, is it time to say goodbye? Absolutely not!
The closing of a sale is really the opening up of new opportunities to work with the client. With
all of the choices consumers have, it’s never been more important to find ways to bond with
your clients; keep in regular, relevant contact with them; and continually earn their loyalty.
Paying attention to these successful client relationships not only ensures that your best clients
will never dream of going to anyone else for their travel needs, but it can also mean a big
business boost to you in terms of referrals.
Paul Gauguin Cruises offers a variety of cruise itineraries to French Polynesia, the Cook Islands,
and the South Seas, giving you the potential for a tremendous amount of future business. The
questions you ask now will go a long way to securing that business – and those referrals.
Where to go next aboard
the m/s Paul Gauguin?
What special occasion do you have coming
up that calls for an epic celebration?
Who else do you know that
needs my services?
HOMEWORK: Think about some of the ways you can stay in contact with these clients, support
their buying decision, and bond them to you more firmly. Here are some ideas:
HOW
WHY
WHEN
Invite them to a
webinar.
Live interactive presentations help people Before they book or before
make the decision to book! If they’ve
they travel
already booked, they will get excited. It can
also help them plan what to pack.
Send a thank-you
note.
People like to feel appreciated.
After the sale
Email or mail them an
interesting article.
Demonstrate your ongoing concern that
they have a good trip.
Before they travel
Make a phone call.
Find out if they have any last-minute
questions.
The week before they travel
Send them an email.
Ask them how the trip is going.
While they are on the trip
Follow up with a note
or phone call.
Ask for their feedback.
Upon return
Stay in touch by mail
or email.
Offer ideas for their next trip.
Between trips; any time!
Don’t forget to put these ideas on your calendar, to make sure you take every opportunity to
deepen your relationship with your clients.
BON VOYAGE GIFTS
Happy clients are generally very pleased to provide you with testimonials to use in your
marketing and to refer their friends and colleagues to you. Sweetening the pot a bit with a
small gift or other recognition makes that all the more likely!
Our Bon Voyage Gift Program makes it easy for you to deepen your all-important relationship
with your Paul Gauguin Cruises clients by giving them a gift while they’re on board their cruise.
After all, you want them to think of you when they are having the time of their lives on our ship!
And you want them to associate you with having their dreams come true.
Your gift selection can be delivered directly to their suite or stateroom, along with a gift card
with your personal message. Select from fine wines and Champagnes, gourmet chocolates, or
Shipboard Credit that can be used for shore excursions, spa services, and other extras on board.
That way, you’ll be part of their special memory – and make yourself memorable as well!
PAUL GAUGUIN SOCIETY SAVINGS
It’s important to follow up with clients after their cruise – especially when you can let them
know about future opportunities to save. Our Paul Gauguin Society rewards program was
designed to do just that. All past guests of Paul Gauguin Cruises qualify for 5% savings off final
cruise fares on any future sailing!
We’ll touch on this repeat-sales incentive program again in the next chapter.
ASKING FOR REFERRALS
When a client comes back from a cruise aboard The Gauguin, the magic of the destination, the
ship, the incredible service, and the adventures they’ve had will be fresh in their minds. They will
no doubt want to share it with their friends and co-workers – making this the perfect time for
you to ask for referrals. Asking for referrals is a sure bet when it comes to growing your business
and selling more of the products you want to be selling – such as Paul Gauguin Cruises!
Finding your own individual way of making the request will make it an automatic part of the
sales process for you, and you will reap the rewards over time. It can be as simple as a casual
comment to a satisfied client that you can do the same for their friends or family. Or it may be
a more elaborate program with rewards for those clients who bring you referrals that turn into
new customers. Anything you do consistently in this regard will give you the edge over agents
who don’t ask. It’s as simple as that!
Here are a few questions that can get you started:
• Do you want to return to this destination or ship with a group of family or friends?
• Who else do you know who might enjoy the Paul Gauguin Cruises experience?
• Do you have work contacts who might be interested in charter or incentive opportunities?
• Would you be willing to provide a testimonial or be the guest at a future cruise night?
Chapter 9: Special Programs
Paul Gauguin Cruises has a number of special programs available to your and your clients.
These are powerful tools that you can leverage to motivate and multiply future sales, generate
referrals – and remain top-of-mind to your customers.
PAUL GAUGUIN SOCIETY
At Paul Gauguin Cruises, we recognize the value of experience, loyalty, and refined taste in
travel. That’s why we welcome past guests of Paul Gauguin Cruises into the Paul Gauguin
Society – a world of recognition, reward, and exclusive savings.
Once they’ve have sailed with us, your clients benefit from savings of 5% (and sometimes 10%)
on a future Paul Gauguin cruise as a thank-you for their loyalty. This program is a commitment
builder, and reminding them about these savings is a great reason for you to stay in touch with
them between trips.
The benefits of the Paul Gauguin Society are subject to change. Please visit our website for details.
GROUP OPPORTUNITIES
Sharing the discoveries offered by travel enriches any trip – especially when the destination
is as exquisite as those offered aboard The Gauguin. Our Groups program offers you a huge
potential opportunity to increase sales exponentially by motivating your clients to organize a
Group cruise.
You can start by asking the client a few strategic questions:
• Who do you know who would also love the Paul Gauguin Cruises experience?
• Would you like to organize them for a Group or a family reunion aboard The Gauguin and
earn extra savings – or even a free cruise?
• Does your company offer incentive groups or charters?
When your clients organize a Group for a luxury cruise aboard The Gauguin, they’ll qualify for
5% (and sometimes 10%) Group savings, available on all departures.
Plus, all Groups earn a 1-for-9 Tour Conductor (TC) credit. That means the 10th guest sails
FREE! You can keep the TC credit for yourself or pass the savings directly to your clients. For
information, please visit pgcruises.com/tacenter/groups, or call 1-800-848-6172.
CHARTER & INCENTIVE PROGRAM
Paul Gauguin Cruises provides the perfect venue for a business meeting, group voyage, or
incentive program. Designed to mirror her idyllic, unpretentious surroundings, The Gauguin
offers an atmosphere that is luxurious and relaxed. Chartering this exceptional ship is like
having a private yacht to do with as you please.
With absolutely no hidden fees, a cruise aboard The Gauguin allows your clients to anticipate
and control their budget better than they could at a land-based resort. And because she
carries a mere fraction of the number of guests aboard mass-market cruise ships, our ship’s
small size ensures that groups will never get lost in the shuffle and can more easily network
with colleagues, share ideas and laughter, and build camaraderie in the world’s most coveted
destinations.
No wonder The Gauguin is among the top exclusive charter and incentive group venues in the
industry! For information, please download the special Charter & Incentive Program chapter of
the PEARLS program, email us at [email protected], or call 425-440-6263.
Chapter 10:
Tools & Resources for Our Travel Partners
You’ve now had a good look at who the target client is, how to sell to them, how to keep them,
and how to find more like them. This course has also given you a close look at the amenities of
our luxury small ship and what she can offer to your client – from the activities and adventures
that abound to our extraordinary all-inclusive value.
We hope you’re already thinking about people in your database or in your area who are just
right for the Paul Gauguin Cruises experience. Now it’s time to take what you’ve learned and
make this program work for you. It’s time to take ACTION!
Consider writing a marketing plan. It doesn’t have to be fancy or formal. Simply set a goal, give
it a timeline, and lay out the steps to get there. Then go for it!
HOMEWORK: Fill in the timeline on this example.
GOAL TIMELINE
SELL 10 STATEROOMS ON THE GAUGUIN
Step 1
Complete PEARLS Program.
Step 2
Send press release about it to local groups
& media.
Step 3
Sort database using RFM system.
Step 4
Identify local business to partner with for
live event.
Step 5
Hold a cruise night or a virtual event, or invite
clients to a Paul Gauguin Cruises webinar.
ONLINE TRAVEL AGENT CENTER
Your time is valuable, and that’s why we made it easy for you to book your clients with us
by creating an online Travel Agent Center. Everything you need for planning, reserving, and
preparing for your client’s upcoming voyage is available whenever you want it, 24 hours a day,
7 days a week. It’s quick, it’s easy, and it’s convenient!
Simply create an account and logon to:
• Access handy e-tools such as powerful videos, e-brochures, DVDs, pre-printed shells, flyers,
posters, logos, and more than help you market Paul Gauguin Cruises to your clients.
• Watch sales and product webinars to help you learn more about our itineraries and how
to sell with the latest information.
• Find out everything you need to know about our cruise schedules, including destinations,
sailing dates and durations, availability, and pricing.
• Book your clients online – and even reserve a specific suite/stateroom, purchase shore
excursions, or put a 3-day hold on your client’s preferred cruise, air, and even insurance.
• Get answers to your clients’ questions, including FAQs, promotional offers, and current
press releases.
• Keep track of your clients’ existing reservations quickly and easily. Check your clients’
sailing dates and payment status, update their profiles, fill out and submit guest information
or butler request forms – all from the comfort of your own computer.
• Learn about agent-only specials, such as FAM trips and agent discounts. We also make it
easy for you to order print brochures to distribute to your clients.
You must register first to enjoy the benefits of our online Travel Agent Center and ensure that
you receive the commission to which you are entitled. If you’re not already registered, simply
log onto www.pgcruises.com and follow the step-by-step instructions.
PEARLS PAGE
Our Travel Agent Center has a page dedicated exclusively to our PEARLS partners. Designed
with the goal of creating a community of PEARLS agents, this page gives you easy access
to all the information you need – including information about current promotions,
additional resources, and all the latest updates from Paul Gauguin Cruises. Please bookmark
pgcruises.com/pearls and check it regularly.
CUSTOMIZED MARKETING FLYERS
In our Travel Agent Center, you will find a selection of flyers that you can customize with your
name, travel agency name, and phone number. Simply make sure you have the current version
of Adobe Reader, click on the flyer of your choice, add your customized information, and print,
or save it and email it to prospects you’ve identified in your database. Your choices include:
• Special Occasion Flyer – This flyer has information about complimentary and optional
packages available to celebrate honeymoons, anniversaries, and other special events.
• Special Offers Flyer – Promote our latest special offer with these flyers.
• SCUBA Diving Flyer – Anyone who is interested in SCUBA diving, from novices to
experienced divers, can find out everything they need to know about the optional dive
program aboard the m/s Paul Gauguin.
• Itinerary Flyer – Paul Gauguin Cruises provides an informative flyer about
each itinerary.
• And more!
EMAIL TEMPLATES
We make it easy for you to promote our voyages to your clients via email. Simply select an email
template from the Travel Agent Center and send it to yourself. Then, customize and personalize
for your clients, and forward it to your own email list. We provide the content and the design.
It’s simple to use – and it costs you nothing! We update our selection of emails regularly to
make sure they are current.
IMAGES, VIDEOS & WEBINARS
Take advantage of our royalty-free image library at media.pgcruises.com to enhance your Paul
Gauguin Cruises promotions.
We also have an excellent video library at pgcruises.com/videos that you can share with your
clients. Choose from a variety of lengths and topics, including overviews of our ships and
destinations, and even a shore excursion sampler. These can be used on your own website,
embedded in an email, or linked back to your website.
In addition to our ongoing calendar of live webinar events featuring guest speakers and special
experts, we also have an extensive archive of informative webinars targeting both agents and
clients, available for on-demand viewing at pgcruises.com/presentations.
SOCIAL MEDIA
Your clients can find Paul Gauguin Cruises on all the popular social media sites – and when
they do, they can:
• Find out the latest Paul Gauguin Cruises news and events
• View our special offers and promotions
• Join in a lively exchange with others who share their love of luxury cruising
• Learn all about Paul Gauguin Cruises from other cruisers
• Share photos and reflections about their cruise
• Find out about cruises that feature special guests, including winemakers, chefs, and
other experts
Watch our recorded webinar about using social media to learn more about using these
platforms to increase your sales! Also click on this link to learn more.
Plus, our online Blog by Gauguin features behind-the-scenes coverage, photos, videos, guest
interviews, delicious recipes, travel tips, events, in-depth destination and shore excursion
reports, and more.
Telling your clients about our enthusiastic and dynamic community of fans and followers is a
great way to inspire them to book a cruise aboard The Gauguin!
And while you’re at it, be sure to “like” our PEARLS page on Facebook, where we share the latest
news and information with our specially accredited partners!
PEARLS OF WISDOM
• You’ve taken in a lot of information through the pages of this program! To assist you in turning this
knowledge into action, we have collected these “pearls of wisdom” as a summary you can refer to
quickly and easily.
• Demographics are the concrete and measurable characteristics of the people who are likely to buy
from you. They include things like age, income, education, status, type of occupation, region of
country, the status of home ownership, etc.
• Psychographics take a look at people’s lifestyles and behaviors – where they like to vacation, the
kinds of interests they have, the values they hold, and how they behave.
• Know who your ideal customers are and where to find them. When you understand their likes,
dislikes, demographics, and psychographics, you’ll know what travel products they’re likely to buy.
• Understand the difference between features (the things that make up the clients’ experience, such
as the ship’s amenities, a business class airline seat, etc.) and benefits (the things that answer the
question, “What’s in it for me?”).
• Know the features of the product, and be able to communicate what the benefits of those features
are to your client. Combine that with an understanding of what motivates your client to buy, and
you are unstoppable!
• Eliminate indecision and make more sales by focusing on the specifics of the products you’re
recommending that are most meaningful to your clients.
• There are two ways to grow your business:
1. Find new clients
2. Sell more to the clients you have
• Sort your database using the RFM method, and you will greatly improve your sales while lowering
your marketing costs. Target the prospects most likely to buy a particular product.
• Establish yourself as an expert on this type of travel experience.
• Engage your prospects by becoming actively involved in the community.
• Develop your own personal style and technique for giving your clients the information they need to
make the decision to book the trip. The more efficient you are in this step of the sales process, the
better!
• Effective qualifying is all about asking the right questions – not just fact finding or building rapport,
but actually getting to the heart of your clients’ dreams for their vacation.
• Use your clients’ own answers to your qualifying questions when you make your recommendation.
• Don’t shy away from upselling. Price is not always the motivating factor for clients; in fact, it usually
isn’t! It’s important to remember that your client wants to buy from you and that they want this trip
to be their best ever. By not offering them products and services that will ensure that, you may be
doing them a disservice!
• Assume the sale and take the deposit. Like any professional, you need to be compensated for your
time, expertise, and specialized knowledge. The client expects it, and you deserve it.
• Make a positive impression on your client and deepen your all-important relationship with them.
You want them to think of you when they are having the time of their life! A Bon Voyage gift, an
email after they arrive, or a welcome-home note from you is a great way to help them associate you
with having their dreams come true.
SECTION III: PE ARL S OF WISDOM | 83
BENEFITS OF THE PEARLS PROGRAM:
PARTNERS EARN ADDED REWARDS & LEARN TO SELL
By becoming a PEARLS Accredited Partner, you become eligible for these exclusive benefits:
• PEARLS Accredited Partner designation
• Certificate of recognition
• Bonus Commissions – Four $100 bonus commission certificates applicable to future
bookings
• Sample press release to use on your website or send to your local newspaper
• Use of our PEARLS logo for email signature and on website
• Exclusive contests and promotions for PEARLS Accredited Partners offered periodically
• Reduced PEARLS Accredited Partner rates available on select sailings
• Advance notice of FAM invitations
• Dedicated Facebook page
• Quarterly webinar featuring tactical and practical sales and marketing information, as well
as exclusive PEARLS insider information
• Early notification of special sales events
SECTION III: BENEFITS | 84
CONCLUSION – AND CONGRATULATIONS!
You have completed the Paul Gauguin Cruises PEARLS program and are ready to take the test
to receive your designation!
Once you have successfully completed the multiple choice test online, you will receive an email
from us with confirmation and some of the benefits of the program that can be delivered
electronically.
All of us at Paul Gauguin Cruises genuinely appreciate the time you have invested and the
dedication to your professionalism you have exhibited by participating in the PEARLS Program.
We consider you our ambassadors, and it is our intention to continue the relationship we have
forged together and to continue to provide you with the tools, knowledge, and information
that give you a competitive edge! We trust that, as we move forward together, you will give us
your feedback and let us know what you need.
To complete the PEARLS Program, please complete the assessment survey:
S U RV E Y
S E C T I O N I I I : A S S E S S M E N T S U RV E Y | 8 5
For assistance with the PEARLS Program, please send a message to [email protected].
Cruise Questions and Reservations
(800) 848-6172
(U.S. or Canada)
+1 (425) 440-6171 (International)
Hours of Operation
Monday-Friday 9am-8:30pm Eastern, 6am-5:30pm Pacific
Saturday
10am-6pm Eastern, 7am-3pm Pacific
Corporate Headquarters
Paul Gauguin Cruises
11100 Main Street, Suite 300
Bellevue, WA 98004
[email protected]
[email protected]
S E C T I O N I I I : A S S I S TA N C E | 8 6

Table of Contents - Paul Gauguin Cruises

Transcription

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