san diego - Locale Magazine

LIVING LIKE A LOCAL
LIVING LIKE A LOCAL
SAN DIEGO
2013
[email protected] | 858.848.9101
LIVING LIKE A LOCAL
2013
who are we?
Locale is San Diego’s premier quarterly magazine, focusing on
local lifestyle, local character, local people, local issues, and
local hotspots. Locale is a premier magazine which ensures
it is prominently displayed. Locale is produced by creative
locals with a passion for San Diego’s hidden gems. Locale is
locally owned and operated.
858.848.9101 | [email protected]
LIVING LIKE A LOCAL
who is our
target market?
Locale readers are San Diego visitors and locals alike who are
seeking to experience the best this exceptional area has to offer.
locals
Locale gives local readers the inside scoop on SD native’s favorite
restaurants, coffee shops, beaches, boutiques, bars, events and more.
visitors
No longer do visitors have to live like a tourist while in San Diego;
Locale targets travelers of Southern California who seek to
experience the area as a long-time local would.
[email protected] | 858.848.9101
LIVING LIKE A LOCAL
editorial calendar
Holiday | Fall/End of Year
Ads Due - 11.01.13 | Magazine Released - 11.29.13 | Release Party - 12.06.13
We produce a festive issue replete with a Holiday survival guide, winter
fashion, warm excursions and shopping.
ACTION! 2012
Action | Spring
Ads Due - 2.1.14 | Release Party - 3.15.14
Our focus is to make people leave their houses. Great patios, hikes,
healthy foods and Summer fashions.
Recording Artist
Keely JuliAn
5ummer | Summer
Ads Due - 4.29.14 | Release Party - 6.07.14
A guide to our favorite season. Swimsuits, skinny drinks, vacation guides
and ice cream
Indian Summer | Fall
Ads Due - 08.01.14 | Release Party - 9.04.14
The kids are back in school and we guide you to everything grown up,
from dining, to nightlife, to couples excursions.
Cover+Spine-final.indd 1
12/24/11 10:47:27 AM
what is in every issue?
Every issue of Locale is divided into 5 sections; Eat, Drink, Shop, Do & Home. There are staple pieces that
are included every quarter.
Eat. Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where.
• Eat Expert Profile
• VS: Our Friendly Food Competition
• Restaurant Compilation Piece
Drink. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.
• Drink Expert Profile
• Restaurant & Bar Compilation Piece
Shop. We find the hottest looks for home, hubby, ladies and kids.
• Shop Expert Profile
• That’s What She Said: A woman’s view on the perfect shopping day
• Center Fashion Spread
Do. From movies on the sand, to picnic spots and paddle boarding, we show you where to enjoy our great weather.
• Do Expert Profile
• First Timers Guide
• Native Knowledge Calendar: A local experts guide on what to do every day of the week
Home. Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest.
• Home Expert Profile
• Setting the Table
858.848.9101 | [email protected]
LIVING LIKE A LOCAL
what else does
Locale offer?
Social Media: Locale Magazine is the largest magazine in
California on Facebook. We work with our clients to assist
in the growth of their social media pages through shared
promotions. We can also use this network to promote client
events. If you do not have a Facebook, Twitter, YouTube,
Yelp or Blog account we can help with all of that as well.
facebook.com/localemagazine
Text: Locale Magazine uses text marketing for our clients
to track the productivity of all of their marketing. We own
a short code that our clients can use to send out coupons,
links, invitations and surveys. (Ex. Text “Discount” to 67777
to receive 10% off next purchase).
2D Barcode: Locale Magazine utilizes this emerging
technology in our clients advertisements, social media
accounts and texting to give immediate gratification to end
use consumers. We can place a unique 2D image in any
media that will direct your consumer to the website of your
choice.
Web Advertisements: Locale Magazine interactive website
offers banner advertisements to our clients.
Added Value: Locale Magazine is happy to work with our
clients to sponsor events, provide photographers and even
host parties on select occasions
[email protected] | 858.848.9101
LIVING LIKE A LOCAL
where can you
find us?
RATE BASE | 20,000
READERSHIP | 100,000
70%
THE “HOTTEST”
LOCAL SPOTS
Hotels | Resorts
The Andaz
Hard Rock Hotel
Bahia
Catamaran Resort & Spa
The Lodge at Torrey Pines
L’Auberge Del Mar
Downtown & Around
Influx Café
Café Italia
Tazza D’Oro
Fit Gym
Bloom Boutique
Quiksilver Boardrider’s Club
Dolcetti Boutique
Whiskey Girl
Bloom Boutique
Prep Kitchen
Tease Boutique
The American Comedy Club
Hillcrest | North Park
Tokyo Blonde
Anatomy Day Spa
Urban Eats
Daphne’s
R-Gang Eatery
The Range
Sanfillipo’s Italian
Café Bassam
Cardamon Café & Bakery
Claire de Luna
Filter Coffee
Carnitas Snack Shack
Mimi & Red
858.848.9101 | [email protected]
20%
BOUTIQUE
HOTEL
DISTRIBUTION
10%
EVENTS
Ocean Beach
Del Mar | Solana Beach |
Mission Beach | Pacific Beach
Rancho SF
Ocean Beach Surf & Skate
Boards & Brews
Mission Beach Coffee Break
Sbicca Restaurant
Mission Market
Crepes & Corks
Sun Diego
Harvest Ranch Market
Wahoos
Solana Beach Coffee Shop
Daphnes
Cedro’s Café
Luv Surf
Surf Ride
Yogurt on the Rocks
Java Depot
Wavehouse
Lomas Santa Fe Cleaners
The Mission
Einstein Bro’s Bagels
Beachworks Surf Shop
Ki’s Restaurant
Sandbar
Pacific Coast Hair Studio
Coast Market
Rancho Santa Fe VP Station
Canvas Hair Studio
Rancho Santa Fe Village Market
Mileage
BeachWood
Encinitas | Carlsbad
Papa Lunas Empenadas
Union Kitchen
Crown Point Coffee
E Street Coffee
Bella Moda
La Jolla | Bird Rock
Ryan Thomas Hair Studio
Bird Rock Surf Shop
Surfdog
Panikin Coffee Shop
El Callejon
Cups Cupcakes
Beachside Bar & Grill
Quiksilver/Roxy
Bliss 101
Robina Apparel & Accessories
St Germain Cafe
Whisknladle
It’s A Grind Coffee House
Puesto Mexican
Senor Grubbys
Wahoos
Daily News Café
Daphnes
Daphnes
Mimi & Red
K1 Speed
LIVING LIKE A LOCAL
what are our ad
specs?
DISPLAY AD MATERIAL REQUIREMENTS
• Only CMYK
• 300 DPI Resolution
• Extensions .pdf, .indd, .psd, or .ai.
• Copy must be spell-checked and proofed.
Please email the AD to [email protected].
WIDTH
HEIGHT
SPREAD (BLEED)
20.25”
12.25”
SPREAD (TRIM SIZE)
20”
12”
SPREAD (LIVE AREA)
19.5”
11.5”
SPREAD (GUTTER AREA)
No type should appear within .25” gutter area
on either side from the center of a spread.
FULL PAGE (BLEED)
10.25”
12.25”
FULL PAGE (TRIM SIZE)
10”
12”
FULL PAGE (LIVE AREA)
9.5”
11.5”
1/2 PAGE HORIZONTAL
9.5”
5.625”
1/2 PAGE VERTICAL
4.625”
11.5”
1/3 PAGE
3”
11.5”
PRODUCTION CHARGES
All alterations, design, type color corrections and proof, if
produced by Publisher, will be billed to the advertiser for
$250.00, to be paid to Ashley Hickson within 15 business
days.
[email protected] | 858.848.9101
LIVING LIKE A LOCAL
how much are
ads?
1/3-page $1,299.00
1/2-page $1,599.00
full-page $2,699.00
* premium placements extra
locale benefits
locally owned
0% financing
no advertorials
no society pages
hotel, rack & mail distribution
Contact Us:
e: [email protected]
858.848.9101 | [email protected]
o: 858-848-9101
LIVING LIKE A LOCAL
how much do
premium pages
cost?
back cover $9,500.00
inside back $6,500.00
cover spread
first 8 spreads $7,500.00
center spread $6,500.00
off editors page $3,400.00
Contact Us:
e: [email protected]
[email protected] | 858.848.9101
o: 858-848-9101