grand winners - New York Festivals

grand
winners
G r a n d C entral Station
14
grand winners
outdoor
TV/CINEMA
Radio
CLM BBDO
BETC Euro RSCG
Duval Guillaume, Antwerp
HEWLETT PACKARD
“POSTERS”
France
CANAL+
“The Closet”
France
Touring Mobilis
“Bizarre Traffic Updates”
Belgium
GILLES FICHTEBERG - VP Chief Creative Officer
Stephane Xiberras - E x e c u t i v e C r e a t i v e D i r e c t o r
Geoffrey Hantson - C r e a t i v e D i r e c t o r
JEAN-FRANCOIS SACCO - VP Chief Creative Officer
Eric Astorgue - A r t D i r e c t o r
Dries De Wilde - C o p y w r i t e r
ERIC PIERRE - Creative Director
Jean-Christophe Royer - C o p y w r i t e r
Merel Van den Broeck - A r t D i r e c t o r
VINCENT PEDROCCHI - Copywriter
isabelle Menard - T V P r o d u c e r
Charlotte Matthias - A c c o u n t M a n a g e r
CEDRIC MOUTAUD - Art Director
Matthis Van Heijningen - D i r e c t o r
JEAN-YVES LEMOIGNE - Photographer
Soixante Quinze - P r o d u c t i o n c o m p a n y
SYLVIE ETCHEMAITE - Art Buyer
Kouz Production - S o u n d
PRINT
DESIGN
collateral
Del Campo Nazca Saatchi & Saatchi
Serviceplan
Hospital Aleman
“Children Do”
Argentina
LeadAcademy
“ProContra”
Germany
Ogilvy & Mather
Werbeagentur GmbH
Mariano Serkin - Executi ve Creative Director
Alexander Schill - C h i e f C r e a t i v e O f f i c e r
Dove Body Lotion
“Dove MAGIC MIRROR MAILING”
Germany
Maxi Itzkoff - Executive Creative Director
Maik Kaehler & Christoph Nann - C r e a t i v e
Dr. Stephan Vogel- C r e a t i v e D i r e c t o r
Lucas Panizza - Copywriter
Directors
Christian Mommertz - C r e a t i v e D i r e c t o r
Norbertro Vatrano - Art Diector
Constanze Strothmann - C u s t o m e r c o n s u l t a n t
Daniel Schweinzer - A r t D i r e c t o r / D e s i g n e r
Buena Vista Fotografia - Photography Studio
Boris Meise - P r o d u c e r
Marcus Pfeiffer - C o p y w r i t e r
Leandro Puch - Production Manager
Roman Becker & Till Diestel - G r a p h i c D e s i g n e r s
Katja Berghoff - A c c o u n t M a n a g e m e n t
Malcu & Cato - Photographer
Maria Lake - A g e n c y P r o d u c e r
Oliver Engels - A d v e r t i s e r ’s S u p e r v i s o r
Bruno Tortolano - Designer
Valerie Opitz - A r t B u y i n g
Valeria Magrini - Account Executive
Pablo Romanos - Head of Art
2 0 1 0 N Y F A d v e rt i s in g awar d s
15
grand awards continued
AVANT-GARDE
DIGITAL + INTERACTIVE
MIXED MEDIA
Farfar
Jung von Matt AG
Leo Burnett Chicago
Nokia
“The World’s Biggest Signpost”
Sweden
13TH STREET
“Last Call”
Germany
P&G Tampax
“Zack Johnson”
USA
Jon Dranger - Executive Creative Director
Mathias Stiller, & Wolfgang Schneider
- Executive C r e a t i v e D i r e c t o r s
Mark Tutssel - G l o b a l C h i e f C r e a t i v e O f f i c e r
Becky Swanson - E x e c u t i v e C r e a t i v e D i r e c t o r
Carl Fredrik Jannerfeldt - Copywriter
Andreas Henke, Peter Gocht & Christian Kroll
- Creative Dir e c t o r s
Christian Nord - Account Director
Daniel Leverenz & Marius Bell - A r t D i r e c t o r s
Jon Wyville - C r e a t i v e D i r e c t o r s
Marten Forslund - Accoun t Director
David L. Moore/Rob Tripas - A g e n c y P r o d u c e r s
Robert Jarvi, Bjorn Uppeke & Mikael RIng - Flash
Franzis Heusel, Helen Seiffe & Ruben Donath Account Sup e r v i s o r s
P r o g r a m mers
Julia Cramer - A g e n c y P r o d u c e r
Patrick Milling Smith, Brian Carmody, Lisa Rich &
Matias Palm Jensen - Creative President
Andreas Henke - C o n c e p t i o n
Allison Kunzman - E x e c u t i v e P r o d u c e r s / S m u g g l e r
Erik Norin - Creative Director
Tomas Jonsson - Art Director
John Condon - C h i e f C r e a t i v e O f f i ce r
Dave Loew - C r e a t i v e D i r e c t o r
Randy Krallman - D i r e c t o r
Marie Persson - Account Manager
Glenn Bernstein, Katharina Strauss & Stephan
Ulrika Hojgard -Account Manager
Pauly (Film Deluxe GmbH) - P r o d u c e r s
Matt Woods & Matt Walsh - E d i t o r s / T h e W h i t e h o u s e
Chicago
Louise Stenborg - Account Manager
Carlo Jelavic - C a m e r a
Human Worldwide - O r i g i n a l M u s i c C o m p o s i t i o n
Niku Banaie - Head of Strategy
Daniel Kundrat (Film Deluxe GmbH) - E d i t o r
The Filmworkers Club/Co3 - P o s t P r o d u c t i o n
Elvis Ellington, Dennis Beckmann & Julian
Domani Studios - D i g i t a l S h o p
Holzapfel (Film Deluxe GmbH) - S o u n d D e s i g n /
Arrangement
Christian Mielmann - D i r e c t o r
Elvis Ellington, Dennis Beckmann & Julian
Alexandra Ion (Software Development) (Powerflasher )
INNOVATIVE
Forsman & Bodenfors
IKEA
“Facebook Showroom”
Sweden
Mediaedge:cia - Media Agency
Lennart Sjöberg - Photographer
Sara Zakariasson - Advertiser ’s Super visor
16
best of the year awards
advertiser of the year
ad Agency network of the year
ad Agency network of the year
Proctor & Gamble
Leo Burnett
Young & Rubicam
agency of the year
BOUTIQUE agency of the year
Jung von Matt, Hamburg
Mortierbrigade, Brussels, Belgium
UNDPI winners
United Nations Department of Public Information
gold
LEO BURNETT BEIRUT
Lebanon
Hariri Foundation
“Khede Kasra”
Promotion of Peace/Human Rights
Mixed Media
silver
Shalmor Avnon Amichay Y&R
Interactive Tel Aviv
Israel
Aids Task Force
“SDIA Project”
Innovative Use of Media
Avant-Garde
bronze
Euro RSCG Chicago
USA
Juvenile Protection Association
“JPA”
Promotion of Peace/Human Rights
Print
2 0 1 0 N Y F A d v e rt i s in g awar d s
17
2010
WINNERS
Wa s h i n g ton Square
18
2010 advertising
awards winners
art & technique
Gold / Silver / Bronze
avant-garde
Gold / Silver / Bronze
collateral
Gold / Silver / Bronze
design
Gold / Silver / Bronze
hispanic advertising
Gold / Silver / Bronze
innovative
Gold / Silver / Bronze
mixed media
Gold / Silver / Bronze
outdoor
Gold / Silver / Bronze
print
Gold / Silver / Bronze
radio
Gold / Silver / Bronze
student
Gold / Silver / Bronze
tv & cinema
Gold / Silver / Bronze
For a complete listing of the 2010 New York Festivals International
Advertising Awards finalist winners, please visit www.newyorkfestivals.com.
Index Key:
country
company name
A d v e r t i s e r ’s N a m e
“ Ti t l e o f E n t r y ”
Category
2 0 1 0 N Y F A d v e rt i s in g awar d s
19
art & technique gold
argentina
france
Del Campo Nazca Saatchi & Saatchi
H o s p i t a l Aleman
“ Tr e e ”
O u t d o o r : Art Direction
BETC Euro RSCG
CANAL+
“The Closet”
Television: Acting
australia
CANAL+
“The Closet”
Television: Direction
Revolver
B o a g s D raught
“ P u r e Wa ters”
Te l e v i s i o n: Direction
CANAL+
“The Closet”
Television: Editing
england
ABBOTT MEAD VICKERS BBDO
Guinness
“ B r i n g i t to life”
Te l e v i s i o n: Art Direction
Guinness
“ B r i n g i t to life”
Te l e v i s i o n: Cinematography
Guinness
“ B r i n g i t to life”
Te l e v i s i o n: Special Effects
Leo Burnett
M c D o n a l d’s
“ Te c h y Types”
Te l e v i s i o n: Copywriting
McCann Manchester
L e e d s C ounselling
“Say”
O u t d o o r : Typography
CANAL+
“The Closet”
Television: Humor
Evian
“Rollerbabies”
Interactive: Art Direction
Ogilvy France
Perrier
“Melting”
Television: Animation Compu t e r
germany
Euro RSCG Duesseldorf
Peugeot Ion
“Electric Horse”
Outdoor: Photography
Jung von Matt AG
Der Spiegel
“The SPIEGEL Print Campaig n ”
Outdoor: Illustration
Der Spiegel
“The SPIEGEL Print Campaign”
Print: Illustration
Philharmonic Orchestra of Hamburg
“Sounds of Hamburg”
Interactive: Sound Design
Kolle Rebbe GmbH
Borkebjs.com
“BORKEBJS. The Return of
the Monsters”
Design: Illustration
India
Grey Worldwide India
Coromandel Fertilisers
“Coromandel Fertilisers Business Card”
Design: Structural Innovation
Israel
Shalmor Avnon Amichay Y&R
Interactive Tel Aviv
A i d s Ta s k F o r c e
“SDIA Project”
Radio: Original Music
Netherlands
UbachsWisbrun/JWT
MINI
“The MINI Christmas Box”
Outdoor: Humor
Spain
TBWA España
RENFE
“Pop-up”
Te l e v i s i o n : A r t D i r e c t i on
Switzerland
Euro RSCG Zurich/Eurad AG
Zurich Chamber Orchstra
“Great Emotions”
Print: Art Direction
usa
Leo Burnett Chicago
P & G Ta m p a x
“Zack Johnson”
Interactive: Copywriting
Japan
Projector Inc.
UNIQLO
“UNIQLO CALENDAR”
Interactive: Art Direction
art & technique silver
argentina
england
Del Campo Nazca Saatchi & Saatchi
H o s p i t a l Aleman
“ Tr e e ”
P r i n t : A r t Direction
ABBOTT MEAD VICKERS BBDO
Guinness
“Bring it to life”
Television: Direction
Australia
Guinness
“Bring it to life”
Television: Editing
Animal Logic
Subaru
“Crowd”
Te l e v i s i o n: Special Effects
20
Leo Burnett
McDonald’s
“Ever ybody”
Television: Copywriting
RKCR/Y&R
COI Fire Safety
“Breathe”
Te l e v i s i o n : C i n e m a t o g r a p h y
The Chase
F o n t S h o p , F o n t Wo r k s a n d A t o m i c Ty p e
“26&26”
Design: Art Direction
france
BETC Euro RSCG
Solidarite Sida
“Clocks”
O u t d o o r : Ty p o g r a p h y
germany
Audi AG
Audi A4 2.0 TDI e
“Intelligently combined”
Te l e v i s i o n : A n i m a t i o n C o m p u t e r
Jung von Matt AG
Jung von Matt AG
“Shiny Medal”
Radio: Humor
RWE
“Giant”
Te l e v i s i o n : A n i m a t i o n C e l
art & technique
Lukas Lindemann Rosinski GmbH
m y To y s.de
“ T h e L EGO Codes”
O u t d o or: Art Direction
Ogilvy & Mather
Werbeagentur GmbH
A N A D (National Association of
A n o r e xia Ner vosa and Asso ciated)
“ T h e Contemporar y Beauty Ideal - Motiv
M A N E T’S OLYMPIA 2009”
O u t d o or: Illustration
O g i l v y Germany
“ H O W TO Magazine”
D e s i g n: Typography
Israel
Switzerland
Gravity Rhino Group
Pelephone Communicatio n s L t d
“Pelephone Another World ”
Television: Art Direction
Euro RSCG Zurich/Eurad AG
Zurich Chamber Orchstra
“Great Emotions”
Print: Illustration
Netherlands
UbachsWisbrun/JWT
Kit Kat
“Kit Kat Jesus”
Interactive: Humor
usa
Leo Burnett Chicago
P & G Ta m p a x
“Zack Johnson”
Interactive: Humor
webguerillas
M I N I I nternational
“ M I N I MALISM”
I n t e r a ctive: Animation
art & technique bronze
Argentina
france
Ogilvy & Mather Argentina
C o k e Zero
“ H a p p y Kingdom”
Te l e v i s ion: Art Direction
BETC Euro RSCG
CANAL+
“The Closet”
Television: Copywriting
Australia
Germany
Revolver
B o a g s Draught
“ P u r e Waters”
Te l e v i sion: Cinematography
Audi AG
Audi A4 2.0 TDI e
“Intelligently combined”
Television: Special Effect s
Subaru
“ C r o w d Rider”
Te l e v i sion: Direction
BBDO Germany GmbH
Talcid
“The eatable Encyclopedi a ”
Design: Art Direction
england
ABBOTT MEAD VICKERS BBDO
G u i n n ess
“ B r i n g it to life”
Te l e v i s ion: Original Music
RKCR/Y&R
V i r g i n Media
“ F a n t a stic Jour ney”
Te l e v i s ion: Cinematography
V i r g i n Media
“ F a n t a stic Jour ney”
Te l e v i s ion: Direction
Jung von Matt AG
Der Spiegel
“The SPIEGEL Print Camp a i g n ”
Outdoor: Art Direction
Der Spiegel
“The SPIEGEL Print Camp a i g n ”
Outdoor: Illustration
Der Spiegel
“The SPIEGEL Print Camp a i g n ”
Print: Illustration
Leagas Delaney Hamburg GmbH
SkodaAuto Deutschland G m b H
“Glass music”
Television: Sound Design
Lukas Lindemann Rosinski GmbH
Lukas Lindemann Rosinski GmbH
“ L L R We b s i t e ”
Interactive: Navigation
Ogilvy & Mather
Werbeagentur GmbH
ANAD (National Association of
Anorexia Nervosa and Associated)
“The Contemporary Beauty Ideal - Motiv
BOUCHER’S NUDE 2009”
Print: Illustration
Syzygy Deutschland GmbH
Jaegermeister
“ J a e g e r m e i s t e r. d e - T h e n e w B r a n d
Experience”
Interactive: Animation
Philippines
TBWA Santiago Mangada Puno
Boysen Paint
“Orchid”
Print: Art Direction
spain
TBWA España
RENFE
“Pop-up”
Te l e v i s i o n : A n i m a t i on C o m p u t e r
usa
Dotglu
BMW
“ E x p r e s s i o n o f j o y. c o m ”
Interactive: Navigation
Lapiz
P&G Bounty
“Battle”
Radio: Copywriting
P&G Bounty
“Battle”
Radio: Sound Design
P&G Gain
“Kitchen”
Print: Photography
South Africa
King James Cape Town
Allan Gray
“Legend”
Te l e v i s i o n : C o p y w r i t i n g
2 0 1 0 N Y F A d v e rt i s in g awar d s
21
avant-garde gold
germany
Netherlands
Jung von Matt AG
C o n c e r t for the People
“ C o n c e r t for the People”
E v e n t / N i ghtlife Marketing
UbachsWisbrun/JWT
MINI
“The MINI Christmas Box”
Guerrilla: Outdoor
F i t n e s s F irst Germany GmbH
“ T h e C a l orie Receipt”
I n n o v a t i v e Use of Media
Sweden
Serviceplan
B a y e r i s c he Motoren Werke
A k t i e n g e sellschaft
“Flash”
I n n o v a t i v e Use of Media
B a t t e r y P ark
22
Crispin Porter + Bogusky Europe
Posten - The Swedish Posta l S e r v i c e
“Magical Christmas Cards”
Innovative Use of Media
Farfar
Nokia
“ Wo r l d s b i g g e s t s i g n p o s t ”
Ambient
Forsman & Bodenfors
IKEA
“Facebook Showroom”
Innovative Use of Media
avant-garde silver
Australia
Lowe Sydney
F o o t b all Federation Australia
“ T h e Great Christmas Wrapping
P a p e r Swindle”
I n n o v a tive Use of Media
Radley Yedler
Radley Yeldar
“RY Environment”
Ambient
Grey Worldwide India
Coromandel Fertilisers
“Coromandel Fertilisers Business Card”
Innovative Use of Media
germany
Netherlands
F o o t b all Federation Australia
“ T h e Great Christmas Wrapping
P a p e r Swindle”
S t r e e t Teams
Jung von Matt AG
13TH STREET
“Last Call”
Innovative Use of Media
UbachsWisbrun/JWT
Kit Kat
“KitKat Jesus”
Wo r d o f M o u t h B u z z / V i r a l
Austria
Eichborn
“Flyvertising - The World’s F i r s t
Fly-Banner”
Innovative Use of Media
Peru
Traktor Werbeagentur GmbH
S a m s ung Electronics Austria
“Nonja”
S o c i a l Network
Philharmonic Orchestra o f H a m b u r g
“Sounds of Hamburg”
Interactive Tools
Y&R Lima
Movistar
“Speedy Movil”
Guerrilla: Outdoor
england
India
Uruguay
Leo Burnett
Shelter
“ H o u s e of Cards”
E v e n t / Nightlife Marketing
Arc-Leo Burnett India
Mumbai railway police
“Backpocketing”
Guerrilla: Indoor
Lowe Ginkgo
Renault
“Radio recorded in the trunk”
Innovative Use of Media
USA
Leo Burnett Chicago
P & G Ta m p a x
“Zack Johnson”
We b i s o d e
avant-garde bronze
Argentina
BBDO Argentina
Nike
“ 5 r u n ners 650,000 followers”
I n n o v a tive Use of Media
Australia
Lowe Sydney
F o o t b all Federation Australia
“ T h e Great Christmas Wrapping
P a p e r Swindle”
G u e r r i lla: Indoor
F o o t b all Federation Australia
“ T h e Great Christmas Wrapping
P a p e r Swindle”
Wo r d of Mouth Buzz/Viral
Belgium
Duval Guillaume, Antwerp
S t a y i n galive.org
“ V i r t u a l Sexual transmitted disease”
S o c i a l Network
Duval Guillaume SA
VLAM Milk
“Leon”
Street Teams
england
Leo Burnett
Shelter
“House of Cards - Glasto n b u r y ”
Ambient
Greece
Sweden
OgilvyOne Worldwide Athens
Lacta
“Love in Action”
We b i s o d e
Lowe Brindfors
Retail chain specialised in reliable
big bulk products
“ T h e w o r l d ’s l o n g e s t c l o t h i n g l i n e ”
I n n o v a t i v e U s e o f Me d i a
Puerto Rico
Shelter
“House of Cards - Glasto n b u r y ”
Guerrilla: Outdoor
Leo Burnett Puerto Rico
M c D o n a l d ’s
“Grill Smoke Projections”
Video Projections
Germany
Netherlands
Ogilvy, Frankfurt
IKEA PS
“IKEA PS Mobile Interior D e s i g n P l a n n e r ”
Motion/Mobile Marketing
Euro RSCG 4D Amsterdam
Vo l v o C a r C o r p o r a t i o n
“ Vo l v o D R I Ve A r o u n d T h e Wo r l d ”
Social Network
usa
McCann Erickson
MasterCard
“Priceless Picks”
I n t e r a c t i v e To o l s
Publicis New York/Densebrain, Inc.
Charmin
“Sit or Squat”
M o t i o n / M o b i l e M a r ke t i n g
Ogilvy & Mather
Werbeagentur GmbH
ANAD (National Associatio n o f A n o r e x i a
Ner vosa and Associated)
“The Contemporar y Beau t y I d e a l ”
Innovative Use of Media
2 0 1 0 N Y F A d v e rt i s in g awar d s
23
B r o o k l y n Bridge
collateral gold
Belgium
Fitness First Germany GmbH
“The Calorie Receipt”
Consumer Promotions
Macedonia
mortierbrigade
studio brussels
“eter nal moonwalk”
Consumer Ser vices
Philharmonic Orchestra of Hamburg
“Concert for the People”
Events
Futura 2/2
Wo r l d W i d e B a k e r y
“Rolling Pin Calendar”
Calendars
England
P r a x i s D r. S c h i n k & D r. J a n s e n
“Acupuncture”
Calendars
Leo Burnett
Shelter
“House of Cards - Exhibition ”
Guerilla Advertising
germany
Jung von Matt AG
Eichborn
“Flyvertising - The World’s F i r s t
Fly-Banner”
Guerilla Advertising
24
Ogilvy & Mather
Werbeagentur GmbH
Dove Body Lotion
“Dove MAGIC MIRROR MAILING”
Business to Business Services
japan
Tokyo Great Visual Inc.
“ To k y o G r e a t V i s u a l 2 0 1 0 N e w
y e a r ’s c a r d ”
Announcements/Invitation Cards
Sweden
GOSS
Sportspec
“Parking ticket converter”
Guerilla Advertising
collateral
collateral silver
England
Leo Burnett
Shelter
“ H o u s e of Cards”
C o n s u mer
Shelter
“ H o u s e of Cards - Exhibition”
Events
Shelter
“ H o u s e of Cards - Exhibition”
P u b l i c Ser vice Announcements
germany
Kolle Rebbe GmbH
B a h l s e n GmbH & Co. KG
“ L e i b n iz Originals”
I n t e r n al Use
Bahlsen GmbH & Co. KG
“Leibniz Originals”
Self Promotions/Trade
Bang & Olufsen
“Audio annual report”
Business to Business Products
Ogilvy & Mather
TBWA Duesseldorf
NISSAN
“ M O R E S PA C E T H A N E X P E C T E D ”
Consumer Products
Werbeagentur GmbH
ANAD (National Associati o n o f A n o r e x i a
Ner vosa and Associated)
“The Contemporar y Beaut y I d e a l ”
Guerilla Advertising
SAATCHI & SAATCHI Berlin
Amnesty International
“Light the Dark”
Public Ser vice Announce m e n t s
Serviceplan
Bang & Olufsen
“Audio annual report”
Annual Reports
Netherlands
UbachsWisbrun/JWT
MINI
“The MINI Christmas Box”
Guerilla Advertising
Sweden
GOSS
School of engineering Jonkoping
“A year at the school of engineering”
Self Promotions/Consumer
2 0 1 0 N Y F A d v e rt i s in g awar d s
25
collateral bronze
Australia
china
Colman Rasic Carrasco
M T V E X I T FOUNDATION
“ T H E K I L LERS, LOVE STORY”
P u b l i c S er vice Announcements
ERIC CAI DESIGN CO. (Beijing)
WWF CHINA
“Bye Forever”
Public Ser vice Announceme n t s
Austria
england
Euro RSCG Vienna
w w w. n e t doctor.at
“ M e l a n o ma”
G u e r i l l a Advertising
Elmwood
“Elmwood Christmas Card”
Announcements/Invitation C a r d s
Belgium
Duval Guillaume, Antwerp
A l f a R o m eo
“ Yo u r c h ance to own an Alfa Romeo”
C o n s u m er Promotions
mortierbrigade
L e v i ’s J e ans
“ L e v i ’s p op up closet”
B u s i n e s s to Business Products
germany
Jung von Matt AG
Jung von Matt AG
“Shiny Medal”
Business to Business Promo t i o n s
Scholz & Friends
federal state Baden-Wuerttemberg
“The Patent Calendar 2010”
Business to Business Services
Serviceplan
Radiostation egoFM
“Electronic Guitar Birds”
Consumer Promotions
Wunderman Deutschland
Deutsche Lufthansa AG
“My Memoirs”
Consumer Services
India
Grey Worldwide India
Coromandel Fertilisers
“Coromandel Fertilisers Business Card”
Business to Business Products
Purpose
J a s m i n e and Tim Plowright
“ We d d i n g Invitation”
Other
Williams Murray Hamm
Recipease
“ R e c i p e a se Food Kits”
B r a n d I d entity
Germany
FutureBrand GmbH
y a l o o k . c om
“ F a s h i o n Faces Calendar 2010”
Calendars
Kolle Rebbe GmbH
T h e D e l i Garage
“ C o r p o r a te Design”
B r a n d I d entity
26
Sweden
Akestam Holst
Playground Outdoor Equipment Stores
“Sleepless at Playground”
Retail
Lowe Brindfors
Opera
“The Consul”
Events
Serviceplan
LeadAcademy
“ProContra”
Brand Identity
Strichpunkt GmbH
Eberl Print GmbH
“Wall Calendar 2010 - CHEE S E ”
Calendars
Sweden
Lowe Brindfors
Saab Automobile - Saab 9-3
“Change perspectives”
Brand Building/Promotion
design silver
England
300million
L i v, h a i r & b e a u t y s a l o n
“Liv logo”
Logos
Elmwood
“Playgroup”
Stationary
Taxi Studio
W i l l i e ’s Wo r l d C l a s s C a c a o
“ W i l l i e ’s Wo r l d C l a s s C a c a o ”
Brand Identity
Williams Murray Hamm
Recipease
“Recipease Food Kits”
Foods
Germany
BUTTER. Agentur für
Scholz & Friends
Panasonic Stereo Earphones RP-HJE 130
“ T h e E a r phones Note”
E n t e r t a i n ment/Recreational
Build Creativehaus Co., Ltd.
Te l e v i s i o n S a i t a m a
“ Te l e v i s i o n S a i t a m a b r a n d C F ”
Consumer
W irtschaftsWoche
“Executive Chair Rodeo”
Events
design gold
england
Japan
Werbung GmbH
EIZO High-End Monitors.
Medical Imaging.
“Pin-up Calendar 2010”
Calendars
Scholz & Friends
federal state Baden-Wuerttemberg
“The Patent Calendar 2010”
Calendars
Sweden
Garbergs Reklambyrå AB
Södra Cell
“Parupu”
Brand Building/Promotion
design bronze
china
germany
india
Netherlands
Hantang Communications Group
Jung von Matt AG
Philharmonic Orchestra o f H a m b u r g
“Sounds of Hamburg”
Brand Building/Promotion
Out of the Box
Presidium
“Presidium Bedsheets”
Brand Building/Promotion
FHV BBDO Amstelveen
Ve n u s C i n e m a
“8mm Bush”
Posters
japan
Republic of
South Korea
Shanghai China
W p t t Contraceptive
“ Tr o u b le maker”
P h a r m aceutical
England
Mark Studio
M a n c hester Literature Festival
“ M L F Brochure 09”
C a t a l o gue/Brochure/Pamph let
Purpose
E F F P ( English Farming & Fo od
P a r t n e rships)
“ V I E W Magazines – Issues Spring,
S u m m er, Autumn, W inter”
C a t a l o gue/Brochure/Pamphlet
Kolle Rebbe GmbH
The Deli Garage
“Chocolate Glue”
Foods
The Deli Garage
“Food Finish”
Foods
Serviceplan
Dr. Moeller ’s quince bran d y
“Dr. Moeller ’s Quince Bra n d y ”
Beverages: Alcoholic
Hong Kong
TUGBOAT
Futaba Kogei Printing
“Brand Campaign”
Posters
Mexico
W INTERACTIVE MEDIA SA DE CV
Digital Invaders
“Digital Invaders”
Public Service/Non-Profit
McCann Worldgroup (hong Kong)
Jet Li One Foundation
“One Walk”
Event Promotions
601bisang
601bisang
“601 Artbook Project 2009 - Catalog”
Catalogue/Brochure/Pamphlet
usa
Y&R, Irvine
Wa l d o r f A s t o r i a H o t e l s a n d R e s o r t s
“The Palace, Jerusalem - Residences
Sales Brochure”
Catalogue/Brochure/Pamphlet
digital + interactive gold
Belgium
germany
mortierbrigade
s t u d i o brussels
“ e t e r n al moonwalk”
M e d i a Promotion: Broadcast
Jung von Matt AG
13TH STREET
“Last Call”
Use of Mobile Consumer
canada
Proximity Canada
F r i t o L ay
“ D o r i t os White Bag”
C o n f e ctions/Snacks
England
Alexander Commercials
S u s s e x Safer Roads Partnership
“ E m b r ace Life”
C i v i c / Social Education
Tribal DDB London
M o n o poly, Hasbro
“ M o n o poly City Streets”
R e c r e ational
SAATCHI & SAATCHI Berlin
Amnesty International
“Light the Dark”
Promotion of Peace/Hum a n R i g h t s
Netherlands
Euro RSCG 4D Amsterdam
Volvo Car Corporation
“Volvo S60: The Blind Pre v i e w ”
Automobiles
Sweden
Akestam Holst
Stockholm Pride Festival
“How Hetero Are You?”
Gay/Lesbian Advertising
Farfar
Nokia
“ T h e Wo r l d ’s B i g g e s t S i g n p o s t ”
Personal Products
Forsman & Bodenfors
IKEA
“Facebook Showroom”
B e s t U s e o f M e d i u m / We b s i t e s
The Martin Agency &
Domani Studios
J o h n F. K e n n e d y P r e s i d e n t i a l
Library & Museum
“ We C h o o s e t h e M o o n ”
Educational Institutions
IKEA
“Facebook Showroom”
Home Appliances/Furnishings
North Kingdom
adidas
“ a d i d a s Te a m g e i s t ”
Entertainment Promotion
USA
Campfire
S h a r k We e k
“ F r e n z i e d Wa t e r s ”
Media Promotion: Broadcast
Vo l k s wagen GTI
“ T h e GTI Project”
A u t o m obiles
2 0 1 0 N Y F A d v e rt i s in g awar d s
27
digital + Interactive silver
Australia
germany
George Patterson Y&R Melbourne
C a d b u r y Picnic
“ I T ’ S N O PICNIC”
C o n f e c t i ons/Snacks
DSG Dialog Solutions GmbH
Olympus PEN Camera
“The PEN Stor y”
Personal Products
Belgium
Duval Guillaume, Antwerp
S t a l l a e r t Demolition
“ T h e U g l i est Building”
B u s i n e s s Products/Ser vices
Brazil
S C A N D I N AV I A N A I R L I N E S S W E D E N
“SAS GLOBE OF FORTUNE”
Tr a n s p o r t a t i o n / Tr a v e l / To u r i s m
King
ICA
“The Exotic Surprise”
Best Use of Medium/Microsite
Jung von Matt AG
Mercedes-Benz
“SLS AMG Webspecial ‘Beh i n d
the Speed’”
Best Use of Medium/Websit e s
Lowe Brindfors
Saab Automobile - Saab 9-3
“Change perspectives”
Automobiles
Nike+
“Nike+ Trash Talk”
Best Use of Medium/Banner s
usa
Philharmonic Orchestra of H a m b u r g
“Sounds of Hamburg”
Entertainment Promotion
Leo Burnett Chicago
P & G Ta m p a x
“Zack Johnson”
C o s m e t i c s / B e a u t y A i d s / To i l e t r i e s
Slovak
Republic
P & G Ta m p a x
“Zack Johnson”
We b i s o d e s
Marketing Communications
MUW Saatchi & Saatchi
T-Mobile
“Messages”
Telecommunication Ser vices
Consulting Co., Ltd
T h e N o r t h Face®
“ R e d F l a g”
R e c r e a t i onal
Monster Media and W+K NY
ESPN Monday Night Football
Interactive Storefront
“Monster Storefront: ESPN Street-level
Digital Game Experience”
Media Promotion: Broadcast
sweden
AgênciaClick Isobar
F I AT 5 0 0
“ 5 0 0 f a c es”
U s e o f M obile Consumer
china
Shanghai Ogilvy & Mather
france
BETC Euro RSCG
Evian
“ R o l l e r b a bies”
B e v e r a g e s Non-Alcoholic
Midtown
28
Akestam Holst
Stockholm Pride Festival
“How Hetero?”
Gay/Lesbian Advertising
Crispin Porter + Bogusky Europe
Posten - The Swedish Posta l S e r v i c e
“Magical Christmas Cards”
Home Products/Ser vices
Tool of North America
Starbucks
“Starbucks Love Project”
Philanthropic Appeals
Young & Rubicam
LG Electronics
“ G i v e I t A P o n d e r, C a s e S t u d y ”
Corporate Image/Information/
Recruitment
LG Electronics
“Locker Room/Unicorn/Catfight”
Corporate Image/Information/
Recruitment
digital + Interactive bronze
Australia
Lowe Sydney
F o o t b all Federation Australia
“ S o c c eroos World Cup Qualifiers”
E n t e r t ainment Promotion
China
Shanghai Ogilvy&Mather
Marketing Communications
Consulting Co., Ltd
L e e j e ans
“ G o l d 120”
A p p a r el
L e e j e ans
“ G o l d 120”
C o r p o rate Image/Information/
R e c r u i tment
T h e N orth Face®
“ R e d F lag”
U s e o f Mobile Consumer
france
Publicis Net
C h r i s t i an Dior
“ M i s s Dior Cherie”
C o s m etics/Beauty Aids/Toiletries
Germany
Sixt rent a car
“Sunshine in Halle”
Transportation/Travel/Tou r i s m
Lukas Lindemann Rosinski GmbH
myToys.de
“The LEGO Codes”
Use of Mobile Consumer
Philipp und Keuntje GmbH
Vergiss Aids nicht e.V.
“Group therapy 2009”
Gay/Lesbian Advertising
PLAN.NET / Serviceplan
MINI AG
“MINI IS LOADING.”
Best Use of Medium/Ban n e r s
Serviceplan
Santec Video Sur veillance
“No escape”
Best Use of Medium/Ban n e r s
greece
OgilvyOne Worldwide Athens
Lacta
“Love in Action”
Confections/Snacks
Hong Kong
McCann Worldgroup (Hong Kong)
Jet Li One Foundation
“One Walk”
Philanthropic Appeals
Jung von Matt AG
M e r c e des-Benz
“ Te l e t ext”
A u t o m obiles
israel
sweden
McCann Erickson Israel
Ye s S a t e l l i t e C o m p a n y
“YES Referees”
Media Promotion: Broadcast
Akestam Holst
Playground Outdoor Equipment Stores
“Sleepless at Playground”
Retail Stores
netherlands
ACHTUNG!
Vo l k s w a g e n
“ Vo l k s w a g e n P u b l i c P o l o ”
Automobiles
Farfar
Comviq
“Comviq Borrow Buddy”
Te l e c o m m u n i c a t i o n S e r v i c e s
USA
Republic of
South Korea
Arnold
truth
“ D o Yo u H a v e W h a t I t Ta k e s ? ”
Healthcare
Pentacle in Megazone
L G Te l e c o m “ O Z ”
“OZ FPSD Game”
B e s t U s e o f M e d i u m / We b s i t e s
Gotham
American Heart Association/Ad Council
“Hands Symphony”
Healthcare
Singapore
Leo Burnett Chicago
K e l l o g g ’s R a i s i n B r a n C r u n c h
“Miles”
We b i s o d e s
Leo Burnett/Arc Worldwide
Singapore
Ministry of Community Development,
Yo u t h A n d S p o r t s
“Beautifully Imperfect”
Political Advertisements
Leo Burnett Chicago/Arc
Worldwide
Symantec Norton Internet Security
“Caterpillar vs. Kimbo”
Business Products/Services
spain
MCCANN ERICKSON
COCA COLA
“ENCOUNTER”
Beverages Non-Alcoholic
hispanic advertising
*new competition in 2010
USA
USA
USA
Lapiz
P & G Gain
“ K i t c h en”
Print
Casanova Pendrill
UNICEF
“Agua Sucia (Dirty Water) ”
Outdoor
Casanova Pendrill
UNICEF
“Desesperada”
TV/Cinema
Lapiz
P&G Bounty
“Battle”
Radio
2 0 1 0 N Y F A d v e rt i s in g awar d s
29
innovative gold
Belgium
germany
sweden
Air
A m n e s t y International
“ Wa k e u p, humans!”
I n t e g r a t e d Campaign
Jung von Matt AG
Philharmonic Orchestra of H a m b u r g
“Biggest concert in the worl d ”
Event/Nightlife Marketing
Akestam Holst
Posten (the Swedish post office)
“Stefan the Swopper”
Business Products/Services
Serviceplan
Lead Academy
“ProContra”
Event/Nightlife Marketing
Farfar
Nokia
“ Wo r l d ’s B i g g e s t S i g n p o s t ”
I n t e r a c t i v e To o l s
Lead Academy
Nokia
“ProContra”
Place-Based Media
“ Wo r l d ’s B i g g e s t S i g n p o s t ”
Personal Products
england
AKQA
F i a t G r o u p Automobiles
“ e c o : D r i v e”
A u t o m o b i les
Tribal DDB London
Hasbro
“ M o n o p o ly City Streets”
A d v e r g a me
Hasbro
“ M o n o p o ly City Streets”
E n t e r t a i n ment Promotion
japan
Projector Inc.
UNIQLO
“UNIQLO CALENDAR”
Apparel
IKEA
“Facebook Showroom”
Social Network
usa
The Martin Agency &
Domani Studios
J o h n F. K e n n e d y P r e s i d e n t i a l L i b r a r y
& Museum
“ We C h o o s e t h e M o o n ”
Educational Institutions
Forsman & Bodenfors
IKEA
“Facebook Showroom”
Advertising and Promotional
IKEA
“Facebook Showroom”
Home Appliances/Furnishings
IKEA
“Facebook Showroom”
Place-Based Media
innovative silver
Australia
Leo Burnett Sydney
Vo t e E a r t h
“ M o n u m ents”
G u e r r i l l a : Outdoor
Vo t e E a r t h
“ Vo t e E a r th Integrated”
I n t e g r a t e d Campaign
england
AKQA
AKQA
“ H a p p y Christmas from AKQA”
A d v e r t i s i ng and Promotional
Leo Burnett
Shelter
“ H o u s e o f Cards Exhibition”
E v e n t / N i ghtlife Marketing
M c D o n a l d’s
“ P i c c a d i l l y Sign”
G u e r r i l l a : Outdoor
30
Tribal DDB London
Hasbro
“Trivial Pursuit Experiment”
Advergame
germany
Serviceplan
Promotion against human trafficking
“Amnesty promotion: woman in a
suitcase”
Guerrilla: Indoor
japan
Jung von Matt AG
Eichborn
“Flyvertising - The World’s F i r s t
Fly-Banner”
Word of Mouth/Buzz
Projector Inc.
UNIQLO
“UNIQLO CALENDAR”
Music
Nike+
“Nike+ Trash Talk”
Beyond The Banner
sweden
Philipp und Keuntje GmbH
Vergiss Aids nicht e.V.
“Group therapy 2009”
Educational/Non-Profit
Vergiss Aids nicht e.V.
“Group therapy 2009”
Social Network
Saatchi & Saatchi Berlin
Amnesty International
“Light the Dark”
Promotion of Peace/Human R i g h t s
Forsman & Bodenfors
IKEA
“Swedens Sleepiest Contest”
Event/Nightlife Marketing
From Stockholm With Love
Samsung
“Samsung Shakedown”
Personal Products
usa
BBDO New York
HBO/Big Love
“HBO Audio Mural Installations”
Interactive Broadcast/Streaming
Advertisement
Casanova Pendrill
UNICEF
“ D i r t y Wa t e r ”
Guerrilla: Outdoor
innovative bronze
Argentina
France
Netherlands
BBDO Argentina
Nike
“ 5 r u n ners 650,000 followers”
Mobile
Grey Paris
Video on Demand
“Cinemessenger”
Place-Based Media
KONG
Ministry of Justice
“Stanislav”
Educational/Non-Profit
Australia
germany
Ministry of Justice
“Stanislav”
Social Network
Leo Burnett Sydney
Vo t e E arth
“ M o n u ments”
P l a c e - Based Media
Euro RSCG Duesseldorf
Fiftyfifty (magazine for ho m e l e s s p e o p l e )
“Transparent Man”
Event/Nightlife Marketing
New Zealand
Austria
Jung von Matt/Donau
Werbeagentur GmbH
N e u r o th
“ T h e World’s First In Ear Commercial”
C o n s u mer -Targeted
Brazil
DDB Brasil
INTEL
“ S C R EENSAVERS RACE”
I n t e r a ctive Tools
england
Leo Burnett
M c D o nald’s
“ P i c c a dilly Sign”
M o t i o n /Mobile
Fiftyfifty (magazine for ho m e l e s s p e o p l e )
“Transparent Man”
Guerrilla: Outdoor
Fiftyfifty (magazine for ho m e l e s s p e o p l e )
“Transparent Man”
Video Projection
Neue Digitale / Razorfish GmbH
adidas running
“Your Perfect Run”
Interactive Tools
Y&R Auckland
BNZ
“Closed for Good”
Event/Nightlife Marketing
Slovak
Republic
MUW Saatchi & Saatchi
T-MOBILE
“MESSAGES”
Integrated Campaign
Philipp und Keuntje GmbH
Chubb Nord-Alarm GmbH & C o . K G
“Balloon”
Guerrilla: Indoor
T-MOBILE
“MESSAGES”
Te l e c o m m u n i c a t i o n S e r v i c e s
Japan
sweden
HAKUHODO Kettle Inc.
Sony Recycle Project JEA N S
“The Wall Sale”
Guerrilla: Outdoor
Farfar
Nokia
“The Unloader - Banner”
We b B a n n e r A d s - R i c h M e d i a
Forsman & Bodenfors
Te l e 2
“Mobile Internet Live”
Interactive Broadcast/Streaming
Advertisement
Lowe Brindfors
Cars
“Change perspectives”
Automobiles
usa
AKQA
Visa Inc.
“Visa Go Banners”
Beyond The Banner
Visa Inc.
“ V i s a G o B r a n d B a nn e r s ”
We b B a n n e r A d s - R i c h M e d i a
Visa Inc.
“Visa Go Brand Campaign”
Financial Services
Firstborn and Droga5
Puma
“ P u m a L . I . F. T. ”
Apparel
Leo Burnett Chicago
P & G Ta m p a x
“Zack 16”
Writing
Tribal DDB London
Vo l k s wagen UK
“ T h e GTI Project”
A u t o m obiles
mixed media gold
Belgium
england
usa
EURO RSCG Brussels
ING
“ M I S S PENNY”
F i n a n cial Ser vices
Leo Burnett
Shelter
“House of Cards”
Philanthropic Appeals
Leo Burnett Chicago
P & G Ta m p a x
“Zack Johnson”
C o s m e t i c s / B e a u t y A i d s / To i l e t r i e s
mortierbrigade
s t u d i o brussels
“ e t e r n al moonwalk”
M e d i a Promotion: Broadcast
2 0 1 0 N Y F A d v e rt i s in g awar d s
31
mixed media silver
Austria
Traktor Werbeagentur GmbH
S a m s u n g Electronics Austria
“Nonja”
P e r s o n a l Products
canada
Bleublancrouge
L i t e r a c y Foundation
“ Wo r d D epot”
P h i l a n t h r opic Appeals
France
BETC Euro RSCG
Evian
“ R o l l e r b a bies”
B e v e r a g es Non-Alcoholic
Slovak
Republic
MUW Saatchi & Saatchi
T-Mobile
“Messages”
Telecommunication Ser vices
USA
Arnold
truth
“Do You Have What It Takes ? ”
Healthcare
McCann Erickson
MasterCard
“Priceless Picks”
Financial Ser vices
Israel
Shalmor Avnon Amichay Y&R
Interactive Tel Aviv
A i d s Ta s k Force
“ S D I A P r oject”
H e a l t h c a re
mixed media bronze
Germany
HEIMAT, Berlin
C N N I n t e rnational
“ G o B e y ond Borders”
M e d i a P r omotion: Broadcast
Jung von Matt AG
M e r c e d e s-Benz
“ S L S A M G Integrated Campaign”
A u t o m o b iles
Greece
OgilvyOne Worldwide Athens
Lacta
“ L o v e i n Action”
C o n f e c t i ons/Snacks
32
USA
Leo Burnett Chicago/Arc
Worldwide
Symantec Norton Internet S e c u r i t y
“Ever y Click Matters”
Business Products/Ser vices
Leo Burnett Chicago
P&G Tampax
“Mother Nature”
Cosmetics/Beauty Aids/Toile t r i e s
Publicis New York
BoostUp
“BoostUp”
Civic/Social Education
Buitoni
“The Italian Art of Food”
Foods
mixed media
33
E m p i r e S t a t e B u2i0l d1i0n gN YsFe eA nd vf er ort
mi st h
r o o k ldysn B r i d g e
ineg Bawar
outdoor gold
Argentina
Chile
Del Campo Nazca Saatchi & Saatchi
H o s p i t a l Aleman
“ C h i l d r e n Do”
P r o f e s s i o nal Ser vices
TBWA FREDERICK S.A.
Pedigree
“Shelter”
Best Use of Medium/Bus Sh e l t e r s
austria
england
Euro RSCG Vienna
Ve r e i n N eunerHAUS
“ R e m o v a ble derelict”
B e s t U s e of Medium/ Billboards
Leo Burnett
McDonald’s
“Piccadilly Sign”
Restaurants
Ve r e i n N eunerHAUS
“ R e m o v a ble derelict”
C i v i c / S o cial Education
france
Brazil
CLM BBDO
HEWLETT PACKARD
“POSTERS”
Business Products/Ser vices
Interactive Tel Aviv
Ye l l o w P a g e s
“ Ye l l o w C i t y ”
Te l e c o m m u n i c a t i o n S e r v i c e s
germany
japan
Jung von Matt AG
Philharmonic Orchestra of H a m b u r g
“Concert for the People”
Entertainment Promotion
DENTSU TEC INC.
WWF Japan
“Shadow ‘Polar bear/Leopard/
S e a l / Tr e e s ’ ”
Environmental Issues
DDB Brasil
Te r r a
“ B E A C H / SNOW”
Tr a n s p o r tation/Travel/Tourism
W W F B r a sil
“ Tr e e ”
P h i l a n t h r opic Appeals
Ogilvy & Mather
Werbeagentur GmbH
ANAD (National Association of Anorexia
Nervosa and Associated)
“The Contemporary Beauty Ideal”
Best Use of Medium/Posters
GREY group G2 tokyo
DIESEL SPRING /SUMMER 2010
PREVIEW COLLECTION
“’ROCKIN’ DOTS’ TRANSIT AD at
S H I B U YA S TAT I O N ”
Apparel
India
netherlands
Leo Burnett India
Ti d e
“Ink/Oil/Ketchup”
Home Products/Services
UbachsWisbrun/JWT
MINI
“The MINI Christmas Box”
Automobiles
Israel
Turkey
Shalmor Avnon Amichay Y&R
DDB&Co.
DANK
“ To r n ”
Retail Stores
outdoor silver
Argentina
Brazil
England
germany
Del Campo Nazca Saatchi & Saatchi
H o s p i t a l Aleman
“ Tr e e ”
P r o f e s s i o nal Ser vices
DDB Brasil
Terra
“CITY/ COUNTRY”
Transportation/Travel/Tourism
Leo Burnett
Shelter
“House of Cards - Live Posters”
Philanthropic Appeals
Grabarz & Partner
Australia
canada
The Sydney Furnace
P e u g e o t 407 Sat Nav
“ C i t y, F r eeway, Town”
A u t o m o b i les
BBDO Toronto
Jeep
“Maps”
Automobiles
Austria
chile
WIEN NORD GmbH
T h i s H u man World, Austrian Film
F e s t i v a l of Human Rights
“ Ti e d U p ”
B e s t U s e of Medium/Posters
Prolam Young & Rubicam
Dos en Uno
“Big Bubble”
Best Use of Medium/Transit
34
RKCR/Y&R
Shock and Soul
“Winter Collection”
Apparel
france
Grey Paris
Findus
“Fraich’Frites”
Foods
Ogilvy France
Perrier
“Melting”
Beverages Non-Alcoholic
Werbeagentur GmbH
IKEA
“Furniture Messages”
Home Appliances/Furnishings
Jung von Matt AG
LEGO
“Making History”
Recreational
Kolle Rebbe GmbH
Olympus TOUGH - 8000
“Great pictures underwater”
Personal Products
Lukas Lindemann Rosinski GmbH
m y To y s . d e
“The LEGO Codes”
Best Use of Medium/Bus Shelters
outdoor
Ogilvy & Mather
Werbeagentur GmbH
A N A D (National Association of Anorexia
N e r v o sa and Associated)
“ T h e Contemporar y Beauty Ideal”
C i v i c / Social Education
Publicis Frankfurt
F i s c h Franke
“ T h e L iving Poster”
R e s t a urants
Japan
South Africa
Spain
HAKUHODO Kettle Inc.
Sony Recycle Project JEA N S
“The Wall Sale”
Corporate Image/Informat i o n /
Recruitment
The Jupiter Drawing Room
C N A Stores (Part of The Edcon Group)
“C N A Famous People Campaign”
Retail Stores
euro rscg spain
Strepsils
“Shouts”
Healthcare Products
Y&R South Africa
Ecomist Air Sanitisers
“Onions/Cigarettes/Fish”
Home Products/Services
outdoor bronze
Argentina
germany
Italy
sweden
Del Campo Nazca Saatchi & Saatchi
H o s p i t al Aleman
“Stairs”
P r o f e s sional Ser vices
Jung von Matt AG
Pro W ildlife /protection o f s p e c i e s
“The Pro W ildlife Poster C a m p a i g n ”
Environmental Issues
DDB
Super Attak
“ We l c o m e B a c k ”
Home Products/Services
Lowe Brindfors
NTF - The National Society for
Road Safety
“Disconnected”
Civic/Social Education
Austria
Demner, Merlicek & Bergmann
Werbe.ges.m.b.H.
L e i c a Shop
“ A n t i - Shake”
P e r s o nal Products
Brazil
DDB Brasil
Z o o S afari
“ A n i m als”
R e c r e ational
china
NEWSUN/JWT ADVERTISING
H u a w ei-Waterproof
“ C o f f e e/Grape Juice/Soybean Milk”
P e r s o nal Products
france
Publicis Conseil
Wo n d erbra
“ A t t r a ction”
A p p a r el
Publicis Frankfurt
Renault Clio RS
“Sandglass”
Automobiles
Scholz & Friends
Berliner Philharmonie
“128 stars - 1 orchestra”
Entertainment Promotion
Honda Insight Hybrid
“Recycled Posters”
Automobiles
Serviceplan
Jaeger le Coultre Deutsc h l a n d
“Nightvision-Heatposter”
Best Use of Medium/ Billb o a r d s
Japan
GREY tokyo
Kagatani Knife
“ M E AT / S A L M O N / P I N E A P P L E ”
Home Appliances/Furnishings
Lebanon
LEO BURNETT BEIRUT
Hariri Foundation
“Khede Kasra”
Best Use of Medium/Posters
hong kong
Republic of
South Korea
Grey Hong Kong
The Lotus Light Charity S o c i e t y
“Umbrella Bag - Cup”
Philanthropic Appeals
Leo Burnett Korea
Save the Children Korea
“Play One Save One”
Promotion of Peace/Human Rights
Israel
Spain
Shalmor Avnon Amichay Y&R
GAP´S
Anti-Drinking
“Alcohol Glasses”
Healthcare
Interactive Tel Aviv
Clearex
“Pimple Climbing”
Healthcare Products
Switzerland
Euro RSCG Group Switzerland/
Eurad AG
Krebsliga
“Our Skin Never Forgets”
Healthcare
usa
David&Goliath
Coco de Mer
“Doomsday”
Retail Stores
Publicis New York
Oral-B
“Heroes”
C o s m e t i c s / B e a u t y A i d s / To i l e t r i e s
2 0 1 0 N Y F A d v e rt i s in g awar d s
35
print silver
print gold
Argentina
Del Campo Nazca Saatchi & Saatchi
H o s p i t a l Aleman
“ C h i l d r e n Do”
P r o f e s s i o nal Ser vices
Australia
George Patterson Y&R Melbourne
T h e R o y al Australian Navy
“ T h e F l e et”
C o r p o r a t e Image/Information/
R e c r u i t m ent
Austria
Euro RSCG Vienna
w w w. n e t doctor.at
“ M e l a n o ma Campaign”
H e a l t h c a re Products
Brazil
Publicis Brasil
O r a l - B D ental Floss
“ P i g / C h i cken/Fish”
H e a l t h c a re Products
chile
Prolam Young & Rubicam
Max Fresh
“Comics”
C o s m e t i cs/Beauty Aids/Toiletries
N u t r i b a l a nce
“ B a d f o o d, bad dog.”
H o m e P r oducts/Ser vices
N u t r i b a l a nce
“Hand”
H o m e P r oducts/Ser vices
France
CLM BBDO
H E W L E T T PACKARD
P O S T E R S”
B u s i n e s s Products/Ser vices
germany
Grabarz & Partner
Werbeagentur GmbH
IKEA
“ F u r n i t u r e Messages”
H o m e A p pliances/Furnishings
36
Jung von Matt AG
Der SPIEGEL
“The SPIEGEL Print Campaig n ”
Media Promotion: Print
India
Leo Burnett India
Tide
“Coffee, Egg, Ink, Ketchup”
Best Use of Medium/Magazi n e
South Africa
Y&R South Africa
Land Rover
“Ever ywhere URL”
Automobiles
Switzerland
Euro RSCG Zurich/Eurad AG
Zurich Chamber Orchestra
“Great Emotions”
Entertainment Promotion
Turkey
DDB&Co.
CNN TURK
“Weather Report”
Media Promotion: Broadcas t
United Arab
Emirates
Y&R Dubai
Har vey Nichols
“Cause & Effect”
Retail Stores
Argentina
Philippines
Del Campo Nazca Saatchi & Saatchi
Hospital Aleman
“Stairs”
Professional Services
TBWA Santiago Mangada Puno
Boysen Paint
“Violet”
Home Products/Services
Australia
Spain
The Sydney Furnace
Peugeot 407 3D Sat Nav
“ C i t y, F r e e w a y, To w n ”
Automobiles
euro rscg spain
Strepsils
“Shouts”
Healthcare Products
France
Switzerland
Grey Paris
123fleurs.com
“ A n g r y Wo m e n ”
Retail Stores
Euro RSCG Zurich/Eurad AG
Zurich Chamber Orchestra
“Great Emotions”
Entertainment Promotion
Ogilvy France
Duracell
“Fusion”
Home Products/Services
United Arab
Emirates
Perrier
“Melting”
Beverages Non-Alcoholic
germany
Jung von Matt AG
Jung von Matt AG
“The Jung von Matt Recruiting Ad”
Corporate Image/Information/
Recruitment
LEGO
“Making History”
Recreational
Scholz & Friends
Augsburger Allgemeine Newspaper
“Augsburger Allgemeine: Global news
starts as local news.”
Media Promotion: Print
Israel
Shimoni Finkelstein Draftfcb
ADAM LE ADAM / CHARITY FOR
T H E E L D E R LY
“ H a n g m a n ’s N o o s e ”
Civic/Social Education
Panama
Cerebro Young & Rubicam
Colgate Plax
“Fish/Onion/Garlic”
C o s m e t i c s / B e a u t y A i d s / To i l e t r i e s
Y&R Dubai
Harvey Nichols
“Sale”
Retail Stores
Uruguay
Lowe Ginkgo
Axe Day&Night
“SMS”
Best Use of Medium/Magazine
usa
Euro RSCG Chicago
J u v e n i l e P r o t e c t i o n A ss o c i a t i o n
“ J PA ”
Promotion of Peace/Human Right
Venezuela
JMC*Y&R
Liquid Paper
“Restaurant”
Business Products/Services
print bronze
Argentina
Del Campo Nazca Saatchi & Saatchi
H o s p i t al Aleman
“ Tr e e ”
P r o f e s sional Ser vices
Brazil
DDB Brasil
TERRA
“ C I T Y / COUNTRY”
Tr a n s portation/Travel/Touris m
Z o o S afari
“ A n i m als”
R e c r e ational
Filadélfia Comunicação
Te r r a n ova Land Rover Dealer
“ S n a k e”
R e t a i l Stores
Leo Burnett Brasil
Fiat
“SMS”
A u t o m obiles
chile
Unitas/RNL
O p t i c a s Schilling
“Eagle”
C o r p o rate Image/Information/
R e c r u i tment
china
NEWSUN/JWT ADVERTISING
SunLife
“ B u t t e rfly / Dog / Hedgehog”
Foods
france
Grey Paris
D u l c o l ax
“ T h e Sewer”
H e a l t h care Products
germany
BBDO Germany GmbH
S p u k Pictures
“ T h e U nseen”
M e d i a Promotion: Broadcast
Vo l k s wagen Ser vice
“ T h e Brake Assist Campaign”
A u t o P arts/Ser vices
Grabarz & Partner
Werbeagentur GmbH
DEVK insurance
“Set Theor y”
Financial Ser vices
Jung von Matt AG
Mercedes-Benz Braking A s s i s t a n t P L U S
“The Mercedes-Benz Prin t C a m p a i g n ”
Best Use of Medium/New s p a p e r
MTV Germany
“MTV Masters”
Media Promotion: Broadc a s t
KNSK Werbeagentur GmbH
Art Magazin
“Artworks”
Media Promotion: Print
W Kitchen helpers
“Kitchen helpers”
Home Products/Ser vices
Kolle Rebbe GmbH
Misereor Charity Organiza t i o n
“Minevictims”
Philanthropic Appeals
Ogilvy & Mather
Werbeagentur GmbH
ANAD (National Associatio n o f A n o r e x i a
Ner vosa and Associated)
“The Contemporar y Beau t y I d e a l ”
Civic/Social Education
Scholz & Friends
ISHR - International Socie t y f o r
Human Rights
“Wrong News”
Promotion of Peace/Hum a n R i g h t s
hong kong
JWT Hong Kong
Osim Sona Pillow
“Lion”
Home Appliances/Furnish i n g s
Japan
ADK
Chiba Police and The Asa h i S h i m b u n
“Trick People To Prevent T h e m F r o m
Being Tricked.”
Best Use of Medium/New s p a p e r
Norway
TRY Advertising Agency
Volkswagen Lane Assist
“Clown”
Automobiles
Philippines
LG Viewty Smart
“Making Faces”
Personal Products
DDB DM9JaymeSyfu
Makati Fire Station
“Match”
Professional Service
usa
TBWA Santiago Mangada Puno
Boysen Paint
“Lily”
Home Products/Services
Publicis New York
Call for Entries 2010
“Call for Entries 2010”
Entertainment Promotion
Republic of
South Korea
Venezuela
HS Ad
mont-bell
“Compact your outdoor life”
Apparel
JMC*Y&R
Paper Mate Bicolor Colorbrite
“Bicolor Colorbrite”
Business Products/Services
sweden
Forsman & Bodenfors
Unicef
“Kalashnikov”
Promotion of Peace/Human Rights
Jung von Matt
Ti c k e t
“ L a s t L a s t M i n u t e Tr a v e l ”
Best Use of Medium/Magazine
Switzerland
Euro RSCG Zurich/Eurad AG
Zurich Chamber Orchestra
“Great Emotions”
Entertainment Promotion
Taiwan
EURO RSCG TAIPEI
Microsoft – Bing
“Microsoft – Bing Series”
Te l e c o m m u n i c a t i o n S e r v i c e s
V O LV O C a r s
“ Vo l v o - D r o w s i n e s s S e r i e s ”
Automobiles
United Arab
Emirates
Y&R Dubai
Colgate-Palmolive
“One Is Enough”
C o s m e t i c s / B e a u t y A i d s / To i l e t r i e s
Land Rover
“Splatter”
Apparel
2 0 1 0 N Y F A d v e rt i s in g awar d s
37
radio silver
radio gold
Belgium
New Zealand
germany
Puerto Rico
Duval Guillaume, Antwerp
To u r i n g Mobilis
“ B i z a r r e t raffic updates”
B e s t U s e of Medium
Clemenger BBDO
New Zealand Transport Age n c y
“It’s Your Call”
Civic/Social Education
Ogilvy & Mather
DraftFcb Puerto Rico
Honda Odyssey
“Spacious 2”
Automobiles
germany
Uruguay
Jung von Matt AG
C o m p u t e r Bild Magazine
“ S PA M ”
M e d i a P r omotion: Print
Lowe Ginkgo
Renault
“Radio recorded in the trunk ”
Best Use of Medium
Israel
usa
Shalmor Avnon Amichay Y&R
Lapiz
P&G Bounty
“Battle”
Home Products/Ser vices
Interactive Tel Aviv
A i d s Ta s k Force
“ S D I A P r oject”
B e s t U s e of Medium
Werbeagentur GmbH
DKV Deutsche Krankenversicherung
(German Health Insurance)
“ D K V F o r e i g n L a n g u a g e A u d i o Tr a i n e r ”
Financial Services
Serviceplan
UNICEF
“At the same time”
Civic/Social Education
New Zealand
Clemenger BBDO
N e w Z e a l a n d Tr a n s p o r t A g e n c y
“Heaven Radio”
Civic/Social Education
Peru
Y&R Lima
League Against Cancer
“Baby”
Healthcare Products
radio bronze
Australia
Germany
Leo Burnett Melbourne
S e e k ( A u stralia No. 1 job site)
“ I f i t e x i s t s”
C o r p o r a t e Image/Information/
R e c r u i t m ent
BBDO Berlin
Inforadio
“News doesn´t wait for the n e w s ”
Media Promotion: Broadcas
Belgium
mortierbrigade
s t u d i o b r ussels
“ t u n e y o ur life”
M e d i a P r omotion: Broadcast
england
RKCR/Y&R
L a n d R o v er
“ S t o p / S t art”
A u t o m o b i les
38
Jung von Matt AG
Weleda AG
“The First Contagious Radio
Commercial”
Best Use of Medium
KNSK Werbeagentur GmbH
Herlitz
“Herlitz Highlighter”
Business Products/Ser vices
Israel
Baumann Ber Rivnay
Saatchi & Saatchi
Te f a l b y N E W PA N
“Heats up in 3 seconds!!!”
Home Appliances/Furnishings
Peru
PUBLICIS ASOCIADOS S.A.C.
Radio Ritmo Romántica
“Song”
Promotion of Peace/Human Rights
Turkey
GREY ISTANBUL
G o o g l e Tu r k i y e
“Concert”
Te l e c o m m u n i c a t i o n S e r v i c e s
USA
DeVito/Verdi
National Thoroughbred Racing
Association
“Dance Club”
Recreational
student gold
student silver
China
Germany
Australia
USA
Shanghai Jiao Tong University
Ti a n h e Brand Gutong Plaster
“ Yo u r Private Massagist”
C o m p any Identity
JvM/AG
Mercedes-Benz
“The Art of Perception”
Website
Student
London Philharmonic Orchestra
“ Yo u r L i f e S o u n d t r a c k ”
Integrated/Mixed Media
School of Visual Arts
Colgate
“Billboard Light”
Product
Comedy Central
“Lift this up!”
Magazine
england
usa
germany
London College of Communication
P e n g u in
“ P e n g uin Twitters”
M i c r o s ite
School of Visual Arts
PlayStation
“Thumbbands”
Promotional Marketing
Anna Honerlagen
Nasulvin
“The Robbery”
Entertainment
C e n t r al Park
student bronze
Germany
andreaslutz.com
A n d r e as Lutz
“ A N D REAS LUTZ - Because clicking
i s s o 90s!”
We b s i te
Republic of
South Korea
Konkuk University
WWF
“Homing Missile”
Ser vice
University of the Arts London
Morning Care
“No worries”
Promotional Marketing
usa
School of Visual Arts
Citibank
“Money Clips”
Promotional Marketing
Tisch School of the Arts, NYU
T h e 4 7 t h N e w Yo r k F i l m F e s t i v a l
“STEENBECKSTORY”
Entertainment
NIKEiD
“Laundromats”
Product
2 0 1 0 N Y F A d v e rt i s in g awar d s
39
tv/cinema gold
Argentina
England
ponce buenos aires
Axe
“Destiny”
C o s m e t i cs/Beauty Aids/Toiletries
Leo Burnett
McDonald’s
“Techy Types”
Restaurants
Australia
Colman Rasic Carrasco
M T V E X I T FOUNDATION
“ T H E K I L LERS, LOVE STORY”
B e s t U s e of Medium/TV
Publicis Mojo
J a m e s B oag’s Draught
“ P u r e Wa ters”
B e v e r a g e s Alcoholic
RKCR/Y&R
BBC
“Local Radio”
Media Promotion: Broadcas t
france
Agence H
Citroen C3 and C4
“CAR PARK”
Automobiles
BETC Euro RSCG
CANAL+
“The Closet”
Media Promotion: Broadcast
Mercedes-Benz E-Class, Safety Feature
“Attention Assist”
“Dreams”
Automobiles
Ogilvy France
Perrier
“Melting”
Beverages Non-Alcoholic
Serviceplan
Santec Video Surveillance
“No escape”
Low Budget
Scrabble
“ T h e B e a u t i f u l Wo r d ”
Recreational
germany
Jung von Matt AG
13TH STREET
“Last Call”
Best Use of Medium/Cinema
V i c k s Va podrop
“ T h e B e a tbox Choir”
H e a l t h c a re Products
tv/cinema silver
Argentina
france
BBDO Argentina
Claro
“ I t ’s b e t t er with your mom”
Te l e c o m munication Ser vices
BETC Euro RSCG
Evian
“Rollerbabies”
Beverages Non-Alcoholic
Australia
The Campaign Palace
Colours
“ E v e r y c olour you can dream of”
R e t a i l S t ores
Belgium
Duval Guillaume SA
S p a B a r i sart
“Barfight”
B e v e r a g es Non-Alcoholic
Te l e n e t
“ E v i N a k ed”
B e s t U s e of Medium/TV
england
Leo Burnett
M c D o n a l d’s
“ E v e r y b o dy”
R e s t a u r a nts
40
FRED & FARID PARIS
MC VITIES , UNITED BISCUI T S
“BUT...”
Foods
Wizzdesign°
FIAT PANDA
“FIAT CRASH TEST PANDA”
Automobiles
Germany
Audi AG
Audi A4 2.0 TDI e
“Intelligently combined”
Automobiles
BBDO Germany GmbH
Mercedes-Benz
“Child”
Auto Parts/Ser vices
Lukas Lindemann Rosinski GmbH
Daimler AG
“Parkin”
Automobiles
Markenfilm GmbH & Co KG
Audi
“Intelligently Combined”
Automobiles
Serviceplan
B a y e r i s c h e M o t o r e n We r k e
Aktiengesellschaft
“Flash”
Best Use of Medium/Cinema
Santec Video Surveillance
“No escape”
Business Products/Services
Italy
1861 United Srl
SKY Italia Satellite TV / My SKY
“ WA I T S ”
Media Promotion: Broadcast
Japan
HAT INC.
E V O LTA
“Le Mans”
Home Products/Services
Peru
McCann Erickson Perú
ANIQUEM
“ROBOT”
Civic/Social Education
South Africa
King James Cape Town
Allan Gray Limited
“Legend”
Financial Services
Sweden
Forsman & Bodenfors
Vo l v o
“Finally”
Automobiles
Switzerland
Euro RSCG Zurich/Eurad AG
Swiss Health Department
“Beach Bar”
Healthcare
Swiss Health Department
“Bus”
Healthcare
tv/cinema
Switzerland
Euro RSCG Zurich/Eurad AG
S w i s s Health Department
“Bus”
H e a l t h care
USA
Cannonball LLC
Anheuser-Busch/Bud Ligh t
“Stranded”
Beverages Alcoholic
Wieden+Kennedy
Old Spice
“The Man Your Man Could S m e l l L i k e ”
Cosmetics/Beauty Aids/To i l e t r i e s
Arnold
truth
“ B i g B usiness/PR/Problem Solving”
H e a l t h care
Statue of Liberty
2 0 1 0 N Y F A d v e rt i s in g awar d s
41
tv/cinema bronze
Argentina
canada
Ogilvy & Mather Argentina
C PA / E D NA
“Father”
P r o m o t i o n of Peace/Human Rights
PUBLICIS TORONTO
Toronto Blue Jays Baseball C l u b
“Negotiator”
Entertainment Promotion
Young & Rubicam Buenos Aires
Quilmes
“Spot”
B e v e r a g es Alcoholic
australia
Clemenger BBDO Melbourne
F o s t e r s : Pure Blonde
“ D o v e L o ve”
B e v e r a g es Alcoholic
JWT Sydney
KitKat
“ Wo r k i n g A Like Machine (Tennis)”
C o n f e c t i ons/Snacks
Plaza Films
A l z h e i m e rs New Zealand
“Car”
P h i l a n t h r opic Appeals
US Sydney, Razor Group
M a t c h . c om
“ B e t t e r Together”
P r o f e s s i onal Ser vices
Belgium
Duval Guillaume SA
VLAM Milk
“ F r e e s t y l er/Jumpers”
B e v e r a g es Non-Alcoholic
mortierbrigade
s t u d i o b r ussels
“ c h a n g e d opening credits of the
s o a p ‘ h o me’”
B e s t U s e of Medium/TV
Saatchi & Saatchi Brussels
B e l g i a n I nstitute for Road Safety
“Heaven”
C i v i c / S o cial Education
Brazil
DDB Brasil
B r a z i l e i r o s Magazine
“ N E W W ORLDS”
M e d i a P r omotion: Print
To k & S t o k
“Mouse”
H o m e A p pliances/Furnishings
42
chile
McCann Erickson Santiago
Bci Fundacion Las Rosas
“Granddaughter”
Corporate Image/Information /
Recruitment
england
RKCR/Y&R
BBC
“Poetr y Season - Directions ”
Media Promotion: Broadcas t
Finland
hasan&partners
Ilta-Sanomat Newspaper
“The way it was meant to be ”
Media Promotion: Print
SEK & GREY Oy
Fonecta 16400 Mobile
Director y Ser vices
“The Immigrant”
Telecommunication Ser vices
france
Grey Paris
Breathe Right
“Theatre”
Healthcare Products
Lowe Strateus
Road Safety
“The Sur vivor”
Civic/Social Education
germany
Doppelgaenger Film
Aids is a Mass Murderer
“Aids is a Mass Murderer”
Low Budget
HEIMAT, Berlin
Hornbach DIY/ Home
Improvement Superstores
“Hymn”
Corporate Image/Information /
Recruitment
Hornbach DIY/ Home
Improvement Superstores
“Hymn”
Retail Stores
Jung von Matt AG
13TH STREET
“Last Call”
Media Promotion: Broadcast
Publicis Frankfurt
Dacia
“Circle”
Automobiles
Serviceplan / Mediaplus
UHU Power glue
“Adhanger”
Home Products/Services
israel
Shalmor Avnon Amichay Y&R
Interactive Tel Aviv
Optalgin
“Champions League”
Best Use of Medium/TV
japan
Dentsu Inc.
To y o t a M o t o r C o r p o r a t i o n - To y o t a i Q
“Hammer Throw/Couple”
Automobiles
peru
Y&R Lima
League Against cancer
“Cold”
Healthcare
League Against Cancer
“For Elise / Fold / Fingerman”
Healthcare
Movistar
“Speedy Movil”
Te l e c o m m u n i c a t i o n S e r v i c e s
Singapore
Leo Burnett/Arc Worldwide
Singapore
Family
“Funeral”
Spots longer than 120 seconds
spain
TBWA España
RENFE
“Pop-up”
Tr a n s p o r t a t i o n / Tr a v e l / To u r i s m
Ukraine
Ogilvy
Bosi.com.ua
“Breathe”
Apparel
usa
Harvest
Orange
“Chat Show”
Te l e c o m m u n i c a t i o n S e r v i c e s
Leo Burnett Chicago
Nintendo DSi
“Hanging Out”
Recreational
Venables Bell & Partners
Audi A3 TDI
“Green Car”
Automobiles