docconnecting beauty professionals at every stage
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connecting beauty professionals at every stage
MODERN SALON JANUARY 2011 Volume 97, Number 1 JANUARY 2011 $5 14TH ANNUAL A ABQ HAIR STUDIO ■ ALLURING DES DESIGNS SIG SIG GNS SAS SALON ALO LON ■ AM AMBIE AMBIENCE BIENCE BIE NC SALON SALON ON SP SPA A ■ AM AME AMERICANA MERIICAN CANA A ■ ANIMARE AVEDA SALON & S SPA PA ■ A APPEARANCES PPEARANCES HAIR COLOR & DE- JANUARY/FEBRUARY 2011 STUDIO STUDIO ATELIER STUDIO SALON AVALON SIGN S TUDIO ■ ARROJO TUD O STUD S T IO ■ A TELLIE ER SALON ON SPA S & ATELIER STUD TU IO ■ AURA S ALON ■ AURA SAL SALON O & DAY SPA PA ■ AVALO A V ON SALON N AND AN DAY SPA ■ AVANT SALON SA N SPA SP PA ■ AVANTGARDE A AVA AV VANTGA GAR ARDE AR DE SALON DE SAL LON SPA A ■ AVEDA DA A ACADEMY ACAD DEMY DENVER DEN EN NVER V VE AN ND PURE PURE TALENT TAL T SALONS TALEN TA SALO LON LO NS ■ AVEDA AV A EDA E INSTITUT TE DENVER DENVE ER ■ AVEDA AVE EDA INSTITUTE EDA INSTIITUT TUTE TUCSON TU TUCS UCSO ON ■ SALON AND INSTITUTE AVERY HAIR TOWER BETHESDA SALON SALON SALON AND DAY AVERY LANE AV LAN AN NE SALON SALON ■ BEI B BE EI CAPELLI CAPEL LLI H AIR SAL SALON ■ BELL SA BELL TOW OWER ■ BELLA OW BE ELLA B ETHESDA S ALON N ■ BELLA BELLA LLUCI UC CI SALO ON ■ BELLA ON BE ELLA S ALO ON AN ND DA D AY SPA ■ BELLACURES BELLA ACU CURES ■ BELLE AN BELLE EPOQUE EPO PO OQUE Q A ATELIER ATE ELIER R SALON SALO ON ■ BERENICES BEREN RENICES RE S ■ BEYOND BEYON ND AVEDA AVE EDA SALON SALON N ■ BJ GRAND GRA AND SALON SALO ON & SPA SPA ■ BLO O ■ BLUE E - A COMPLETE COMPL MP MPL P ETE HAIR HAIR R SALON SALO ON ■ BREEZE BREEZ EE E SASA- MODERNSALON.COM LON SALON LO ON AND DAY ON AY Y SPA SP PA ■ BRITTANY’S PA BRITT ITT TTANY TT ANY’’S SPA SPA SALON SALO ON ■ BROWN ON BROW WN AND WN AND DELINE DELLIN NE - WEST WEST ■ CARUH CA ARUH ■ CENTRE CE CENTR N E SALON NT SALO ON & SPA SP ARVADA ARVA RVA VADA ■ CENTRE VA CE SALO A N TIFFANY TIFF FANY PLAZA PLLAZA SMART BEAUTY BUSINESS CHANGES HAIR STUDIO AND SPA ■ CHANGES HAIRSTYLING HAIRSTYLIN NG AND CITY TY Y SPA SP ■ THE CHARLES PENZONE P PE ENZO ZO ONE SALONS ■ CHROME: CHROM ME: A SALON SALON EXPERIENCE COIFFETERIA CO OIF IFFETERIA SALON S SA ALON ■ CUTTING LOOSE SALON & SPA ■ DAWN’S PIZZAZZ ARTISTIC GROUP DENNIS BARTOLOMEI DESIGN STIC GRO OUP & DAY OU YS SPA P D ENNIS BAR EN RTOL TO OMEI ■ DESIGN DESIG GN 1 SALON N SPA SPA ■ DIESEL DIES SEL SALON SA ALON ■ DIMENSIONS AL DIM ME modernsalon.com & WELLNESS STUDIO ■ DK DK HAIR HA HAIR IR ■ DOMANI DO DO OMANI MAN MA M A SALON & SPA A ■ DOUGLAS CARROLL CAR AR RRO RO SALON ROLL N & SPA S SP PA ■ ECCO CO O SALON SALLON ■ ELEMENT ELEME MENT ■ ELLE ME ELLLE LE MARIE MAR AR RIE HAIR STUDIO ST TUDI ■ EM STUDIO TU SALON ■ EMINENTLY ■ ESTILO EMINENT TLLY T LY HAIR HAIR AIIR A IR SALON SALON SA LON LO ON ■ ENTOURAGE EN E NT TOU TO O OU UR UR RA RAG AG A GE SALON SALON AND SPA PA A ■ ERIC FISHER FISHE HER ER R SALON S N ■ ESCAPE E SALON SALO ALON N & SPA ■ ESSENTIALS E SENTIALS ES S SALON SALON SALO ON AT VALLEY VALLLE LEY EY SQUARE SQ SALON AND DAY TODD Y SPA SP PA A ■ EUPHORIA E EU UPHO PHORIA H RIA HO RIA A SALON, SA S ALLON ON ON N,, INC. IN NC C.. ■ EVAN C EV T DD SALON AND TOD AND D SPA ■ FRINGE FRING FRING IN NG GE HAIR CO. CO O. ■ FRINGE F FR RINGE SALON SAL AL LON ■ FRITZ’S LO FRITZ’’S ’S SALON SAL SA AL LON & SPA A ■ FUSION FUSIO SALON AND SPA ■ GARBO A SALON SALON SALON AND SPA SA S A ALLON ON AND AN AN ND D SPA ■ GARY PATRICK SALON AL A LON ■ GENO LO GENO LEVI LEVI SALON SALO SALO ALON N ■ GILA GILA A RUT RUT UT AVEDA AV AVEDA E ED SALON ON N ■ GINGER GINGER BAY GIN GI AY Y SALON S ON SA SAL O & SPA SPA A ■ GUILLOTINE G GU U S HONORING SALON GROWTH AND BEST PRACTICES ■ HABITUDE SALONS AND SPA ■ HAIR BENDERS SALON SYSTEMS ■ HAIR ON THE AVENUE ■ HAIRY’S SALON ■ HALO SALON & SALO O SAL LON ■ THE HAIR COMPANY ■ HAIR LO R DESIGN D JUUT Salonspas David Wagner Recruitment and ▼ COLOR LAB ■ HC STUDIO STUDI UD ■ HEADLINES FOR HAIR UDI AIR ■ HQ SALONS SPAS ■ HUE, AN AVEDA LIFESTYLE SALON AND SPA ■ IHLOFF SALON & DAY SPA ■ ILLUSIONS COLOR Training SPA ■ INDIGO SALON SPA & BOUTIQUE ■ INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY ■ INTERLOCKS ■ IT’S ALL ABOUT YOU SALON ■ JAKE’S PLACE ALO L LON TALE Customizing BARBERING LOUNGE AND SPA ■ JAMES GRIFFITH SALON ■ JAMISON ■ JENNI’S SALON AND SPA ■ JOE’S SALON ■ JON ALAN SALONS ■ JORL SON SHAW HAIRDRESSERS HAIRDRESS Color DAN THOMAS SALON AND SPA ■ JOSEPHINE’S DAY SPA & SALON ■ JUUT SALONSPA ALLEN SALON AND SPA ■ KEITH KRISTOFER SALON & SPA ■ KISMA HAIR ON O NSPA ■ KAREN K CO. AND SPA ■ KISS KISS BANG BANG SALON ■ LA TIERRA SALON & DAY SPA ■ LEMONGRASS & SPA ■ LIQUID HAIR LEMONGRASS SALON ■ LIGHT SALON LE SAL HAIR SALON ■ THE LOFT HAIR Tap into your local influences for inspiration DESIGN ■ THE LOFT SALON BY MICHAEL ALBOR ■ LUSH SALON ■ LUXE SALON ■ MANE MAN NE ATTRACTION SALON ■ MANGO SALON ■ MARK PARDO PA ARDO ■ MARSHALL AND COMPANY HAIR DESIGN STUDIO ■ MATTHEW MICHAELS SALON & SPA EXPERIENCE FREGOSO SALON ■ MENSROOM SALON & LOUNGE NCE ■ MAURICIO M S LOUNGE ■ METRO FOR ■ OASIS SALON & DAY SPA ■ OMAGI SALON/SPA ■ PARIS PARKER ■ PARIS PARKER CANAL PLACE ■ PARLOR ■ PAUL KENNETH SALON & SPA ■ PAYTON YTO YT TON PLACE SALON ■ Thick Expert advice on retaining clients MEN ■ MISBEHAVEN SPA AND SALON ■ MITCHELL’S SALON & DAY SPA ■ MODERN SALON SALO ON AND SPA ■ MODERN N WAVE SALON AND SPA ■ MYRA RA A J A SALON ■ N’STYLE Avantgarde Salon Spa Joseph Rogers SALON ■ NATURAL CONCEPTS SALON/DAY SPA ■ NEROLI SALON & SPA ■ NEW IDENTITIES THE SALON NTITI ITIES I HAIR STUDIOS OF TAMPA TAM ■ NUOVO SALON GROUP ■ NURTUR ▼ P L E A S E RE C Y C L E T H I S M A GA Z I N E IN THE Products to volumize and add fullness KEEP THEM Coming Retail and Merchandising Pure Aveda Salon Spa ▼ Ric and Michele Wilson Customer Service PEPPER’S SALON ■ PERRY ANTHONY SALON & SPA NETWORK ■ PHIA SALON ■ PLANET SALONSPA ■ PURE NATUR SALON PE EP AN NET HAIR NE HA AIR ■ PUCCI SALON ■ PURE PUR RE AVEDA AV N AND AN SPA ■ PYARA SPA & SALON ■ RANDOLPH’S SALON ■ RED 7 SALON ■ REJUVE SALON SPA ■ REJUVENATION PYA NA ATIO T N SPA ■ REMEDEZ ■ RICHARD SALON OF SMITHTOWN ■ RITUALS SALON-SPA ■ THE ROOT SALON ■ RUMORS SALON AND SPA, RUMORS IV MEN ■ SAGITTARIUS SALON SPA ■ SALON 01 ■ SALON 124 ■ SALON ESTETICA ■ SALON ON AND A ESTIQUE ■ SALON JOVON ■ SALON LAURIE & COMPANY ■ SALON NOUVEAU ■ SALON ORANGE MOON ■ SALON ROUX ■ SALON SOCA ■ SALON W ■ SALON WEST MO ■ SALON YA YA ■ SAMUEL COLE SALON ■ SATORI: A SALON/SPA/SHOPPING EXPERIENCE ■ SAVVY SALON AND DAY SPA ■ SCHARDEIN AND COMPANY SALON ■ SERENITY Mitchell’s Salon and Day Spa, Inc. Deborah Mitchell Schmidt SALON AND SPA ■ A SIGNATURE HOLLYWOOD SALON ■ SIGNATURES SALON ■ SIMPLICITY SALON AND SPA ■ SKY SALON ■ SOLARIS ■ SPA BLEU ■ SPA NI’JOLI & SALON ■ SPATechnology ▼ DEE-DAH, TOO! ■ SQUARE ONE SALON AND SPA ■ THE STUDIO FOR HAIR ■ STUDIO GAVEN ■ SUNDAY’S SALON & SPA ■ TEKNIQUES SALON ■ TRANQUILITY SALON AND SPA ■ D k J and Derek d other th talented t l t d stylists t li t offer beautiful, wearable looks for the new year TRIBECA COLOR SALON ■ TRU SALON ■ TRUE BLUE SALON ■ UNDERGROUND HAIR ARTISTS ■ UNRULI ■ URBAN BETTY ■ HAIR DESIGN ■ VANITY SALON ■ VARUY ■ VANESSEN’S VA ✬ YOUR SALON HERE NA AVEDA SALON SPA ■ VC SALONSPA ■ VITO MAZZA SALON & DAY SPA ■ WABI SABI - AVEDA LIFESTYLE SALON & SPA ■ WISTERIA SALON SPA ■ YOU SALON ■ ZANYA SPA SALON WIST SALONTODAY.COM A MODERN SALON PUBLICATION FC_MS0111d.indd 1 12/20/10 3:58 PM FC_ST0111.indd 1 12/27/10 9:07 AM MAGAZINES WEBSITES CUSTOM PUBLISHING EnewsletterS RESEARCH PANELS MS TV / Video Library CONNECTING BEAUTY PROFESSIONALS AT EVENTS EVERY STAGE OF THEIR CAREER CONTINUING EDUCATION DIGITAL SERVICES MOBILE & APPS INDUSTRY AWARDS SOCIAL MEDIA 2011 MEDIA KIT Table of Contents MEDIAKIT 2011 Modern Salon Media and the Professional Beauty IndustrY About Modern Salon Media.......................... 3 Connecting Beauty Professionals............... 4 Salon Industry Snapshot.............................. 5 Team Up With Modern Salon’s Editors....... 7 ABC Statement.............................................. 8 Our Audiences Beautyschooladvisor.com Considering A Career...................................... 9 First Chair Students, New Professionals, School Owners... 10 FirstChair.com.................................................. 11 Modern Salon – Professional Stylists Editorial Calendar............................................ 12 ModernSalon.com........................................... 13 Modern Salon Enewsletter.............................. 14 Webcast Sponsorship..................................... 15 CustomEnewsletter......................................... 16 Modern Salon Mobile Sponsorship................. 17 Salon Today – Salon Owners And Managers Editorial Calendar............................................ 18 SalonToday.com............................................... 19 Salon Today Enewsletter................................. 20 Salon Today Marketing Packages................... 21 Memo Distribution And Manufacturing....................... 22 Special Marketing programs Texture............................................................ 32 Modern Salon Holiday 2011.......................... 34 Classified Advertising................................... 35 Industry Recognition Programs Salons: Salon Today 200............................... 36 Salons: Salons Of The Year.......................... 37 Beauty Schools: Excellence In Education.................................. 38 Stylists: NAHA................................................ 39 Industry Services Online Education Modern Salon Learning................................... 40 Educational Events Artist Session................................................... 41 Salon Website Development Sitekit............................................................... 42 Research Services Modern Salon Proview.................................... 43 Specifications / Material Requirements Print................................................................. 44 Website........................................................... 45 Enewsletter.................................................... 46 Modern Salon Tv / Video............................... 29 Modern Salon TV/Video About Modern Salon TV................................ 23 MSTV Sponsorships...................................... 24 MSTV Episode Sponsorship......................... 25 MSTV Segment Sponsorship....................... 26 MSTV Video Library....................................... 27 Featured Video Sponsorship........................ 28 MSTV Specifications & Production............. 29 MSTV Hosting Options................................. 30 Trade Show Video Packages........................ 31 > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Introduction MEDIAKIT 2011 MODERN SALON Media is the leading resource for the professional beauty community. For over 85 years we’ve supported them by focusing on their key needs – education, inspiration and collaboration. LIFE-CYCLE: Our family of integrated, multi-media brands serves and connects salon professionals, uniquely addressing their career life-cycle by offering communities to support them at every stage. We connect with those considering entering the industry (BeautySchoolAdvisor.com), students and new stylists (FirstChair.com), professional stylists (ModernSalon.com) and salon owners and managers (SalonToday.com) – providing access to the industry’s largest and most qualified audience of salon professionals. LIFEstYLE: Recognizing that different people get their information in different ways, Modern Salon Media addresses the life-style of beauty professionals across the broadest range of communications platforms: print, online, mobile, live events, on-demand education, editorial videos, podcasts, e-letters, blogs, social media, audience panels and ModernSalon.TV. TRUST: With a strong history of involvement and the industry’s largest and most experienced editorial team, Modern Salon has earned its position as the professional salon industry’s best respected, most credible community. Additionally, we are very proud that Modern Salon is the only salon media audited by the Audit Bureau of Circulation (ABC) along with virtually all leading style magazines - including Vogue, Harpers Bazaar, W and Allure. ONLINE LEADERSHIP: Modern Salon offers the professional salon industry’s most valuable range of digital resources. Our websites offer more current content and more total content than any other online resource. And, with the addition of ModernSalon.tv, more editorial video content as well. It’s no surprise that our traffic has doubled this past year and we are the fastest-growing online salon resource. Or, that were recognized by Crain’s BtoB Media Business as one of “10 Great Media Sites” – the only professional beauty industry site to earn this honor. MARKETING SERVICES: In addition to our products, MODERN SALON media also offers a range of marketing support services to help you best identify, understand and connect your desired audiences - including website development and support, video production, database marketing, sampling and research services. Following is information on our resources, but the best way to get started is to talk to us. Please give us a call at the numbers listed below. Thank you for your consideration. We look forward to being an invaluable partner in your success. contact: PUBLISHER: Steve Reiss at 847-634-4354, [email protected] ASSOCIATE PUBLISHER/Editorial DIRECTOR: Michelle Musgrove at 847-634-7890, [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Connecting beauty professionals >> Students & new stylists >> Professional stylists >> Owners & managers MODERN SALON JANUARY 2011 Volume 97, Number 1 JANUARY 2011 $5 14TH ANNUAL A ABQ HAIR STUDIO ■ ALLURING DESIGNS DES SIG SIG GNS SAS SALON ALO LON ■ AMBIENCE AM AMBIE BIENCE BIE NC SALON SALON ON SPA SPA ■ AMERICANA AM AME MERIICAN CANA A ■ ANIMARE AVEDA SALON & SPA SPA ■ APPEARANCES APPEARANCES HAIR COLOR & DE- JANUARY/FEBRUARY 2011 STUD TUDIO ■ ARROJO O STUDIO ST IO ■ ATELIER STUD ATELLIE ER SALON ON SPA S STUD TU IO ■ AURA SALON SALON ■ AURA SALON SALO & DAY SPA PA ■ AVALON AV ON SALON AVALO N AND AN DAY SPA ■ AVANT SIGN STUDIO & ATELIER STUDIO SALON AND INSTITUTE SALON SA N SPA SP PA ■ AVANTGARDE A AVA AV VANTGA GAR ARDE AR DE SALON DE SALLON SPA A ■ AVEDA DA A ACADEMY ACAD DEMY DENVER DEN EN NVER V VE AN ND PURE PURE TALENT TAL T SALONS TALEN TA SALO LON LO NS ■ AVEDA A EDA AV E INSTITUT TE DENVER DENVE ER ■ AVEDA AVE EDA INSTITUTE EDA INSTIITUT TUTE TUCSON TU TUCS UCSO ON ■ AVERY ■ BELL AVERY LANE AV LAN AN NE SALON SALON ■ BEI B BE EI CAPELLI CAPEL LLI HAIR HAIR SALON SA SAL BELL TOWER TOW OWER ■ BELLA OW BE ELLA BETHESDA BETHESDA SALON SALON N ■ BELLA BELLA LUCI LUC CI SALON SALO ON ■ BELLA ON BE ELLA SALON SALO ON AND AN ND DAY DAY SPA ■ BELLACURES DA BELLA ACU CURES ■ BELLE AN BELLE EPOQUE EPO PO OQUE Q A ATELIER ATE ELIER R SALON SALO ON ■ BERENICES BEREN RENICES RE S ■ BEYOND BEYON ND AVEDA AVE EDA SALON SALON N ■ BJ GRAND GRA AND SALON SALO ON & SPA SPA ■ BLO O ■ BLUE E - A COMPLETE COMPL MP MPL P ETE HAIR HAIR R SALON SALO ON ■ BREEZE BREEZ EE E SASA- MODERNSALON.COM LON SALON LO ON AND DAY ON AY Y SPA SP PA ■ BRITTANY’S PA BRITT ITT TTANY TT ANY’’S SPA SPA SALON SALO ON ■ BROWN ON BROW WN AND WN AND DELINE DELLIN NE - WEST WEST ■ CARUH CA ARUH ■ CENTRE CE CENTR N E SALON NT SALO ON & SPA SP ARVADA ARVA RVA VADA ■ CENTRE VA CE SALO A N TIFFANY TIFF FANY PLAZA PLLAZA SMART BEAUTY BUSINESS CHANGES HAIR STUDIO AND SPA ■ CHANGES HAIRSTYLING HAIRSTYLIN NG AND CITY TY Y SPA SP ■ THE CHARLES PENZONE P PE ENZO ZO ONE SALONS ■ CHROME: CHROM ME: A SALON SALON EXPERIENCE COIFFETERIA CO OIF IFFETERIA SALON S SA ALON ■ CUTTING LOOSE SALON & SPA ■ DAWN’S PIZZAZZ ARTISTIC DESIGN STIC GROUP GRO OUP & DAY OU Y SPA SP DENNIS DEN ENNIS BARTOLOMEI BAR RTOL TO OMEI ■ DESIGN DESIG GN 1 SALON N SPA SPA ■ DIESEL DIES SEL SALON SA ALON ■ DIMENSIONS AL DIM ME modernsalon.com & WELLNESS STUDIO ■ DK DK HAIR HA HAIR IR ■ DOMANI DO DO OMANI MAN MA M A SALON & SPA A ■ DOUGLAS CARROLL CAR AR RRO RO SALON ROLL N & SPA S SP PA ■ ECCO CO O SALON SALLON ■ ELEMENT ELEME MENT ■ ELLE ME ELLLE LE MARIE MAR AR RIE HAIR STUDIO ST TUDI ■ EM STUDIO TU SALON ■ EMINENTLY ■ ESTILO EMINENT TL T LLY Y HAIR HAIR AIIR A IR SALON SALON SA LON LO ON ■ ENTOURAGE EN E NT TOU TO O OU U UR RA RAG R A AG GE SALON SALON AND SPA PA A ■ ERIC FISHER FISHE HER ER R SALON S N ■ ESCAPE E SALON SALO ALON N & SPA ■ ESSENTIALS E SENTIALS ES S SALON SALON SALO ON AT VALLEY VALLLE LE EY Y SQUARE SQ SALON AND DAY TODD Y SPA SP PA A ■ EUPHORIA E EU UPHO PHORIA H RIA HO RIA A SALON, SA S AL LON ON ON N,, INC. IN NC C C.. ■ EVAN EV T TOD DD SALON AND AND D SPA ■ FRINGE FRING FRING IN NG GE HAIR CO. CO O. ■ FRINGE F FR RINGE SALON SAL ALLO LON ■ FRITZ’S FRITZ’’S ’S SALON SAL SA ALLON & SPA A ■ FUSION FUSIO SALON AND SPA ■ GARBO A SALON SALON SALON AND SPA SA S A AL LON ON AND AN AN ND D SPA ■ GARY PATRICK SALON ALLO A LON ■ GENO GENO LEVI LEVI SALON SALO SALO ALON N ■ GILA GILA A RUT RU UT T AVEDA AV AVEDA E ED SALON ON N ■ GINGER GINGER BAY GIN GI AY Y SALON S ON SA SAL O & SPA SPA A ■ GUILLOTINE G GU U S HONORING SALON GROWTH AND BEST PRACTICES ■ HABITUDE SALONS AND SPA ■ HAIR BENDERS SALON SYSTEMS ■ HAIR ON THE AVENUE ■ HAIRY’S SALON ■ HALO SALON & SALO O SALLO LON ■ THE HAIR COMPANY ■ HAIR R DESIGN D JUUT Salonspas David Wagner Recruitment and COLOR LAB ■ HC STUDIO STUDI UD ■ HEADLINES FOR HAIR UDI AIR ■ HQ SALONS SPAS ■ HUE, AN AVEDA LIFESTYLE SALON AND SPA ■ IHLOFF SALON & DAY SPA ■ ILLUSIONS COLOR ▼ Considering a career Training SPA ■ INDIGO SALON SPA & BOUTIQUE ■ INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY ■ INTERLOCKS ■ IT’S ALL ABOUT YOU SALON ■ JAKE’S PLACE ALO L LON TALE Customizing BARBERING LOUNGE AND SPA ■ JAMES GRIFFITH SALON ■ JAMISON ■ JENNI’S SALON AND SPA ■ JOE’S SALON ■ JON ALAN SALONS ■ JORL SON SHAW HAIRDRESSERS HAIRDRESS Color DAN THOMAS SALON AND SPA ■ JOSEPHINE’S DAY SPA & SALON ■ JUUT SALONSPA ALLEN SALON AND SPA ■ KEITH KRISTOFER SALON & SPA ■ KISMA HAIR ON O NSPA ■ KAREN K CO. AND SPA ■ KISS KISS BANG BANG SALON ■ LA TIERRA SALON & DAY SPA ■ LEMONGRASS & SPA ■ LIQUID HAIR LEMONGRASS SALON ■ LIGHT SALON LE SAL HAIR SALON ■ THE LOFT HAIR Tap into your local influences for inspiration DESIGN ■ THE LOFT SALON BY MICHAEL ALBOR ■ LUSH SALON ■ LUXE SALON ■ MANE MAN NE ATTRACTION SALON ■ MANGO SALON ■ MARK PARDO PA ARDO ■ MARSHALL AND IN THE Thick COMPANY HAIR DESIGN STUDIO ■ MATTHEW MICHAELS SALON & SPA EXPERIENCE FREGOSO SALON ■ MENSROOM SALON & LOUNGE NCE ■ MAURICIO M S LOUNGE ■ METRO FOR MEN ■ MISBEHAVEN SPA AND SALON ■ MITCHELL’S SALON & DAY SPA ■ MODERN SALON SALO ON AND SPA ■ MODERN N WAVE SALON AND SPA ■ MYRA RA A J A SALON ■ N’STYLE Avantgarde Salon Spa Joseph Rogers SALON ■ NATURAL CONCEPTS SALON/DAY SPA ■ NEROLI SALON & SPA ■ NEW IDENTITIES THE SALON NTITI ITIES I HAIR STUDIOS OF TAMPA TAM ■ NUOVO SALON GROUP ■ NURTUR ▼ PLEASE RECYCLE THIS MAGAZINE KEEP THEM Coming Products to volumize and add fullness Pure Aveda Salon Spa ▼ Ric and Michele Wilson Customer Service Retail and Merchandising ■ OASIS SALON & DAY SPA ■ OMAGI SALON/SPA ■ PARIS PARKER ■ PARIS PARKER CANAL PLACE ■ PARLOR ■ PAUL KENNETH SALON & SPA ■ PAYTON YTO YT TON PLACE SALON ■ Expert advice on retaining clients PEPPER’S SALON ■ PERRY ANTHONY SALON & SPA NETWORK ■ PHIA SALON ■ PLANET SALONSPA ■ PURE NATUR SALON PE EP AN NET HAIR NE HA AIR ■ PUCCI SALON ■ PURE PUR RE AVEDA AV N AND AN SPA ■ PYARA SPA & SALON ■ RANDOLPH’S SALON ■ RED 7 SALON ■ REJUVE SALON SPA ■ REJUVENATION PYA NA ATIO T N SPA ■ REMEDEZ ■ RICHARD SALON OF SMITHTOWN ■ RITUALS SALON-SPA ■ THE ROOT SALON ■ RUMORS SALON AND SPA, RUMORS IV MEN ■ SAGITTARIUS SALON SPA ■ SALON 01 ■ SALON 124 ■ SALON ESTETICA ■ SALON ON AND A ESTIQUE ■ SALON JOVON ■ SALON LAURIE & COMPANY ■ SALON NOUVEAU ■ SALON ORANGE MOON ■ SALON ROUX ■ SALON SOCA ■ SALON W ■ SALON WEST MO ■ SALON YA YA ■ SAMUEL COLE SALON ■ SATORI: A SALON/SPA/SHOPPING EXPERIENCE ■ SAVVY SALON AND DAY SPA ■ SCHARDEIN AND COMPANY SALON ■ SERENITY Mitchell’s Salon and Day Spa, Inc. Deborah Mitchell Schmidt SALON AND SPA ■ A SIGNATURE HOLLYWOOD SALON ■ SIGNATURES SALON ■ SIMPLICITY SALON AND SPA ■ SKY SALON ■ SOLARIS ■ SPA BLEU ■ SPA NI’JOLI & SALON ■ SPATechnology ▼ About Us MEDIAKIT 2011 DEE-DAH, TOO! ■ SQUARE ONE SALON AND SPA ■ THE STUDIO FOR HAIR ■ STUDIO GAVEN ■ SUNDAY’S SALON & SPA ■ TEKNIQUES SALON ■ TRANQUILITY SALON AND SPA ■ Derek D k J and d other th ttalented l t d stylists t li t offer beautiful, wearable looks for the new year TRIBECA COLOR SALON ■ TRU SALON ■ TRUE BLUE SALON ■ UNDERGROUND HAIR ARTISTS ■ UNRULI ■ URBAN BETTY ■ HAIR DESIGN ■ VANITY SALON ■ VARUY ■ VANESSEN’S VA ✬ YOUR SALON HERE WIST NA AVEDA SALON SPA ■ VC SALONSPA ■ VITO MAZZA SALON & DAY SPA ■ WABI SABI - AVEDA LIFESTYLE SALON & SPA ■ WISTERIA SALON SPA ■ YOU SALON ■ ZANYA SPA SALON SALONTODAY.COM A MODERN SALON PUBLICATION FC_MS0111d.indd 1 12/20/10 3:58 PM FC_ST0111.indd 1 In print – online – mobile - in person 12/27/10 9:07 AM Education Your one-stop marketing source covering the LIFE-CYCLE and LIFESTYLE of today’s salon professional. >> Through inspiration, education and collaboration, our unique blend of new-media tools and targeted programs connect you directly with salon professionals at every stage of their careers. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Salon INDUSTRY SNAPSHOT2009/10 Total number of Salons in USA 224,904 Total number of Barber Shops in USA 35,377 $5.0 Salon Industry Historical and Projected Growth $4.8 $4.6 billion dollars Statistics MEDIAKIT 2011 +4.2% percentage of growth from previous year $4.4 +3.7% $4.2 +3.5% +3.1% $4.0 +2.8% $3.8 +1.5% +3.9% +4.0% $3.6 $3.4 +4.3% +4.0% +3.8% $3.2 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Historical Growth Projected Growth Source: Professional Consultants & Resources Professional Consultants & Resources is a leading full-service strategic consulting and data supply company specializing in the Beauty, Salon, and Cosmetics Industry. PCR provides the Salon Industry standard Hair Care, Hair Color, Appliances & Cutting Tools studies with in-depth data each year. For further details on studies, research or consulting, please contact: Cyrus Bulsara 972.517.8259 / [email protected] / www.ProConsultants.us Statistics MEDIAKIT 2011 Salon INDUSTRY SNAPSHOT2009/10 2009 Total US Salon Services & Revenues Bodycare $0.87 $67.59 Billion All Other $1.40 Skincare $2.39 Cutting & Styling $27.55 Nailcare $6.05 Retailing $6.55 Hair Coloring $14.01 Perming/Relaxing $8.75 (at salon revenues in billions of dollars) *Retailing includes all salon items including hair, nail, skin, cosmetics, electrics, etc. Salon Retail/Take-Home $4.62 Service/Back-bar $2.45 Hair Sprays $212 Perms $178 Hair Styling $235 Hair Color $683 All Haircare Services $50.31 Specialty Products $279 Shampoos $409 Conditioners $294 2009 Total US Salon Haircare Market Ethnic Products $354 $57.38 Billion 2009 Total US Haircare Sales (at salon revenues in billions of dollars) $2.64 Billion (at manufacturer’s prices in millions of dollars) Source: Professional Consultants & Resources EASTERN REGIONAL REGIONAL MANAGER MANAGER > EASTERN ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) MIDWEST REGIONAL REGIONAL MANAGER MANAGER > MIDWEST KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) WESTERN REGIONAL REGIONAL MANAGER MANAGER > WESTERN GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Contacts MEDIAKIT 2011 Team up with Modern SALON salontoday.com >> A ABQ HAIR STUDIO ■ ALLURING DES DESIGNS SIG SIG GNS SAS SALON ALO LON ■ SIGN STUDIO AM AMBIE AMBIENCE STUD BIENCE BIE TUDIO ■ NC SALON SALON ARROJO ON SP SPA O STUD A ■ AMERICAN S STUDIO T IO ■ AM AME MERIICAN CANA A ATELIER TELLIE A ■ ANIMARE ER SALON ON SPA SALON S SA ALON S AVEDA N SPA & ATELIER SP PA ■ A SALON AVANTGA AVA AV VANTGA STUD STUDIO TU IO ■ & SPA SPA ■ APPEARAN GAR ARDE AR RDE DE SAL DE APPEARANCE AURA SALON SALON LON SPA SALON CES A ■ AVEDA S HAIR ■ AURA COLOR DA A A SALO SALON AVERY A AV ACADEMY VERY LAN CAD & DEDEMY DEN LANE & DAY SPA AN NE S DENVER SALON EN ALON ■ NVER PA ■ AVALO V VE JANUARY A AVALON AN AND V ON ND P B BEI BE EI CAPEL PURE CAPELLI URE TA SALON /FEBRUA LLLI H T TALEN TALENT AL T S N AND HAIR AIR SAL AN DAY SALON SA SALONS ALO LON LO 2011 NS ■ AVEDA SPA ■RY ■B BELLE BEL BELL ELL TOW A EDA AV LE EPO AVANT E TOWER EPOQUE OWER ■ OW PO OQUE INSTITUT INSTITUTE Q A ATELIER AN BE BELLA TE ELLA B E DENVER ATE DENVE ELIER BETHESDA ETHESDA ER R SALON R ■ AVEDA SALO ON ■ BERENICE AVE S SALON EDA INSTITUTE EDA ALON BEREN N■B INSTIITUT RENICES RE BELLA TUTE TUCSON TU ELLA LLUCI S ■ BEYOND TUCS LON LO UCSO UC ON AND ON BEYON CI SALO ON ■ SALON ND AVEDA ON ■ BELLA ON AVE DAY AY EDA SALON Y SPA BE SP ELLA S PA ■ BRITTANY’ PA SALON SALON ALO BRITT N ■ BJ ON AN ITT TTANY TT ANY’’S AND ND DAY GRAND GRA S SPA AND SALON DAY SPA DA SPA SALON SALO SALO ON & SPA ON ■ BROWN ON ■ BELLACUR BELLA SPA ■ BLO BROW ACU CURES WN CHANGES ES ■ N AND O ■ BLUE AND DELINE DELLIN HAIR STUDIO E - A COMPLETE NE - WEST COMPL WEST ■ MP MPL P ETE HAIR AND SPA CARUH CA HAIR ARUH ■ R SALON ■ CHANGES SALO ON ■ BREEZE CENTRE CE CENTR N E SALON NT BREEZ HAIRSTYLI EE E SASALO ■ CUTTING ON SAN & SPA NG N AND SP ARVADA LOOSE SALON ARVA CITY RVA VADA ■ VA TY Y SPA SP ■ THE CE CENTRE & SPA ■ CHARLES SALO SALON DAWN’S A N PENZONE PE P E NZO TIFF TIFFANY ZO PIZZAZZ ONE SALONS FANY PLAZA PLLAZA & WELLNESS ARTISTIC STIC GROUP ■ CHROME: CHROM GRO OUP & DAY OU STUDIO ME: A SALON SALON ■ DK Y SPA DK HAIR SP DENNIS HAIR HA DEN EXPERIENC ENNIS BARTOLOM IR ■ DOMANI DO DO BAR OMANI MAN MA M RTOL E COIFFETER A SALON TO OMEI CO OIF IFFETERIA EI ■ DESIGN SALON & SPA DESIG IA SALON SA S A ■ DOUGLAS ALON GN 1 SALON ■ EMINENTL EMINENT N SPA SPA ■ DIESEL TLLY T LY HAIR CARROLL CAR AR HAIR RRO AIIR A RO SALON ROLL DIES IR SALON SALON SA SEL SALON LON LO ON ■ ENTOURA SA ALON ■ AL N & SPA EN E NT S SP TOU TO PA ■ ECCO OU OU DIMENSIO DIM UR ME RA RAG R AG A GE GE SALON CO O SALON SALON NS DESIGN SALON SALLON AND SPA AND DAY ■ ELEMENT ELEME PA A ■ ERIC MENT ■ ME Y SPA SP PA A ■ EUPHORIA ELLE ELLLE FISHER FISHE E EU LE MARIE UPHO HER PHO ER HORIA H MAR R SALON AR S RIA RIA RIE HAIR A SALON, SA S N ■ ESCAPE ALLON ON ON STUDIO ST N,, INC. 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CO O. ■ FRINGE SALON ALLO A FR F ■ HABITUDE RINGE SALON LON ■ GENO ■ ESTILO SAL GENO LEVI ALLO LON ■ FRITZ’S SALONS SALO LEVI SALON O FRITZ’’S SALO SALO ALON AND SPA S SALON N ■ GILA SAL SA ALLON & GILA ■ HAIR A RUT RUT SPA UT AVEDA A ■ FUSION BENDERS AV AVEDA E ED FUSIO JUUT SALON SALON SALON SALLO SALON ON LON ■ THE COLORSalonspas N ■ GINGER GINGER GIN GI AND LAB ■ HC HAIR COMPANY BAY David AY Y SALON S ON SA SAL STUDIO STUDI UD ■ UDI O & SPA Wagner SPA ■ HAIR HEADLINE A ■ GUILLOTIN Recruitme G GU R DESIGN U D S FOR HAIR nt and SYSTEMS E SALON S AIR ■ HQ Training SPA ■ HAIR AND SPA ■ INDIGO SALONS ON THE SPAS ■ SALON AVENUE HUE, AN SPA & BOUTIQUE ■ HAIRY’S AVEDA LIFESTYLE SALON ■ INDRA ■ HALO SALON SALON ALO BARBERIN L LON SALON AND SPA AND CITY & G LOUNGE L ■ IHLOFF SPA, WITH AND SPA SALON PURE TALENT & DAY SPA ■ JAMES TALE 2011 $5 ACADEMY GRIFFITH ■ ILLUSIONS JANUARY SALON ■ INTERLOC DAN THOMAS COLOR ■ JAMISON KS ■ IT’S SON SHAW SALON ALL ABOUT AND SPA HAIRDRES ■ JOSEPHIN YOU SALON SERS S ■ JENNI’S E’S DAY ■ JAKE’S SALON CO. AND SPA & SALON PLACE AND SPA SPA ■ KISS ■ JUUT ■ JOE’S KISS BANG SALONSPA SALON ON O NSPA ■ BANG SALON ■ JON ALAN KAREN K ALLEN SALON SALONS ■ LA TIERRA DESIGN ■ JORAND SPA SALON ■ THE LOFT ■ KEITH & DAY SPA SALON KRISTOFER ■ LEMONGR BY MICHAEL LEMONGRASS LE SALON ASS SALON ALBOR ■ & SPA ■ KISMA HAIR ■ LIGHT COMPANY LUSH SALON SALON SAL HAIR DESIGN ■ LUXE & SPA ■ SALON LIQUID HAIR STUDIO ■ MANE MAN HAIR SALON ■ MATTHEW NE ATTRACTIO ■ THE LOFT MICHAELS N SALON MEN ■ SALON HAIR MISBEHAV ■ MANGO & SPA EXPERIENC EN SPA SALON AND SALON ■ MARK NCE ■ MAURICIO M PARDO PA ARDO ■ ■ MITCHELL’ MARSHALL FREGOSO S SALON SALON SALON S AND ■ NATURAL & DAY SPA ■ MENSROO ■ MODERN CONCEPT M SALON S SALON/DA SALON SALO ON AND & LOUNGE LOUNGE Y SPA ■ SPA ■ MODERN ■ METRO NEROLI ■ OASIS FOR SALON N WAVE SALON & SPA ■ SALON & DAY SPA NEW IDENTITIES AND SPA NTITI ■ MYRA ■ OMAGI ITIES I HAIR RA A J A SALON SALON/SP STUDIOS A ■ PARIS ■ N’STYLE OF TAMPA PEPPER’S PE EP TAM ■ Pure Aveda PARKER SALON ■ NUOVO ■ PARIS Avantgard Salon Spa PERRY ANTHONY SALON PARKER e Salon Spa GROUP CANAL▼ Ric and ■ NURTUR SALON & PLACE ■ Joseph Michele THE SPA NETWORK PARLOR Rogers SALON Retail and ■ PYARA PYA ■ PHIA SALON Merchand Customer Wilson■ PAUL KENNETH SPA & SALON ising Service SALON ■ PLANET ■ RANDOLP AN & SPA ■ NET HAIR NE HA AIR ■ PUCCI PAYTON H’S SALON YTO YT TON PLACE SALON ■ ■ RED 7 SALON SALON-SP PURE PUR SALON ■ RE AVEDA AV A ■ THE ■ REJUVE SALONSPA ROOT SALON SALON ■ PURE SPA ■ RUMORS ■ REJUVENA NATUR SALON NA SALON AND ATION T N SPA TIO N AND AN SPA ESTIQUE ■ REMEDEZ SPA, RUMORS ■ SALON ■ RICHARD IV MEN JOVON ■ SAGITTARI ■ SALON SALON OF SMITHTOW LAURIE & US SALON ON AND COMPANY A N ■ RITUALS SPA ■ SALON ■ SALON ■ SALON YA YA ■ NOUVEAU 01 ■ SALON SAMUEL ■ SALON 124 ■ SALON COLE SALON Mitchell’s ORANGE Salon and ESTETICA ■ SATORI: MOON MO Day Spa, ■ SALON ■ SALON Debora A SALON/SP SALON Inc. ROUX ■ ANDhSPA Mitchel A/SHOPPIN Technolog SALON ■ A SIGNATUR l Schmid G EXPERIENC SOCA ■ y E HOLLYWO t SALON E ■ SAVVY W ■ SALON OD SALON SALON AND DEE-DAH, WEST ■ SIGNATUR DAY SPA TOO! ■ SQUARE ES SALON ■ SCHARDEI ■ SIMPLICITY N AND COMPANY ONE SALON SALON AND AND SPA SALON ■ ■ THE STUDIO SPA ■ SKY TRIBECA SERENITY SALON ■ COLOR SALON FOR HAIR SOLARIS ■ STUDIO ■ SPA BLEU ■ TRU SALON GAVEN ■ ■ SPA NI’JOLI ■ TRUE BLUE SUNDAY’S & SALON SALON & SALON ■ NA AVEDA ■ SPASPA ■ TEKNIQUE UNDERGR SALON SPA OUND HAIR S ■ VC SALONSPA SALON ARTISTS ■ TRANQUIL ■ UNRULI ■ VITO MAZZA ✬ YOUR ITY SALON ■ URBAN SALON & SALON HERE AND SPA BETTY Y ■ VANESSEN DAY SPA ■ VA ■ WABI SABI ’S ■ HAIR - AVEDA DESIGN LIFESTYLE ■ VANITY SALON & SALON ■ SPA ■ WISTERIA VARUWIST SALON SPA FC_ST0111 ■ YOU SALON .indd 1 A MODERN ■ ZANYA SPA SALON 14TH ANN UAL In Print SMART ▼ ▼ EDUCATION & EVENTS CALENDAR; SPECIAL CONTESTS: Be sure all your classes, workshops and events get posted on our websites. E-mail info to Editorial Assistant Joyce Alverio at jalverio@ vancepublishing.com. Joyce is also your go-to source for extra copies of SALON TODAY 200 and SALONS OF THE YEAR applications. Call her at 847-415-8037. Color SALONTOD AY.CO SALON PUBLICAT M ION IN THE Thick local Tap into your inspiration influences for THIS MAGAZINE CELEBRITY NEWS: Send online/MODERN SALON TV contributor Kelly Cison all your celebrity news. Have a celeb clientele? Kelly wants to know all about it! Contact her at [email protected]. Customizing PLEASE RECYCLE NEW COLLECTIONS & INDUSTRY NEWS: We’re always looking for great styles to showcase in the magazine and online. Send News Editor Jan Hillenmeyer your latest looks at [email protected] or call her at 847-415-8044. Jan also covers distributor and manufacturer news for MODERN’s Memo section. Keep her in the loop! NORING SALOHO N GROW AND TH PRACTIBEST CES 12/27/10 9:07 AM volumize Products to fullness and add KEEP THEM Coming on Expert advice retaining clients l, t li t offer beautifu l t d stylists th ttalented d other D k J and Derek for the new year wearable looks PM 12/20/10 3:58 FC_MS0111d.indd 1 Find even more smart business tips, information on SALON TODAY’s competitions and participate in monthly polls at salontoday.com. Firstchair.com is the online community for beauty school students and new stylists. This site features resources and tools for those professionals just starting their careers. >> Via E-mail MODERN SALON’s Style Watch is a daily Enewsletter featuring celebrity news, step-by-step how tos, hot trends and more. SALON TODAY Business Builders is a weekly edition for owners and managers. Sign up at modernsalon.com/newsletters. >> Via Mobile Dial your content straight into stylists’ and salon owners’ cell phones. Modernsalon.com, salontoday.com and all e-letters are available in mobile editions. We also offer smart phone and iPad apps—another MODERN first! DAILY NEWS, VIDEO, SOCIAL MEDIA: Send Senior Editor Alison Shipley trend updates and videos for Modern Salon TV. She’s also our resident beauty school student and editor of First Chair! Check out her beauty school blog at modernsalon.com. Contact Alison at ashipley@ vancepublishing.com or 847-415-8084. NEW PRODUCT LAUNCHES: Give us the scoop on products! We feature new products and special product sections in MODERN, SALON TODAY, on our websites and in our daily Enewsletters. We even blog about them! Contact Associate Editor Lauren Salapatek for all your product updates at [email protected] or 847-415-8012. m TRENDS: Do you have a hot, new trend you want to share? Beauty and Fashion Director Maggie Mulhern is on top of the latest and greatest when it comes to all things hair and beauty. Send her your company’s buzz at [email protected] or call 201-321-1886. BUSINESS From style collections to blogs to product news, modernsalon.com features daily updates and breaking information for the salon professional. Step-by-step technical cuts and color: Our daily e-newletters feature a step-by-step how-to every week! E-mail MODERN SALON Editor-in-Chief Laurel Nelson at [email protected] or call her at 847-415-8002 to get your favorite how-to featured! Business-building ideas: What is your company doing that’s innovative and new? Do you have salons in your network who are leading in marketing, retail, education, décor, technology and customer service? E-mail SALON TODAY Editor-in-Chief Stacey Soble at [email protected] or call 805-709-1837. On the Web modernsalon.co >> MODERNSALON.COM 1 SPECIAL PROJECTS & CUSTOM CONTENT: Want to bring a “big idea” to life? Associate Publisher and Creative Director Michele Musgrove collaborates with customers on content for special sections, custom print and online programs, and advertorial projects. Reach her at mmusgrove@ vancepublishing.com or 847-634-7890. First Chair is the only industry publication dedicated to the young salon professional. Volume 97, Number JANUARY 2011 MODERN SALON Media editors are the leaders in covering salon style and business, and want to work with you! SALON TODAY is the premiere business publication for salon owners and managers. Each issue is filled with business-building, ideas and tips for salon growth. MODERN SALON beautyschooladvisor.com BEAUTY ▼ MODERN SALON is the number-one source for education, product news and trends for all salon professionals. >> In Video Want to make a splash online? Our professional camera crew will come to your booth or site of your choice and interview you on video. We’ll post it on your custom company page on modernsalon.com and send it directly to our MODERN SALON e-mail list (more than 35,000). Your video will be promoted through MODERN SALON and SALON TODAY magazines and on modernsalon.com for 12 months. Contact Michele Musgrove for more information. >> Modern Salon Tv Visit modernsalon.tv and watch an episode of MODERN SALON TV! You’ll get the latest news from the beauty industry, straight from MODERN editors. From celebrity reports to stylist interviews to covering products, events and more, you’ll find everything you need on MODERN SALON TV. >> Social Media Friend MODERN SALON and SALON TODAY editors and become a fan of MODERN SALON, SALON TODAY and FIRST CHAIR on Facebook. Status updates are shared in online and print content. — facebook.com/modernsalon. MODERN SALON and SALON TODAY editors are tweeting! Follow them at twitter.com/modernsalon. Audit Bureau of Circulations BUSINESS PUBLICATION PUBLISHER’S STATEMENT Subject to Audit For the 6 month period ending June 30, 2010 Field Served: Professional Salon Industry. This is an independent publication not directly related to or affiliated with any association. TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION 1A AVERAGE QUALIFIED PAID CIRCULATION Print Only, See Par. 11(a) . . . . . . . . . . . . . . . . . . . . . . . . . Digital Only, See Par. 11(b) . . . . . . . . . . . . . . . . . . . . . . . . Print & Digital (Unduplicated) . . . . . . . . . . . . . . . . . . . . . . Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sponsored Individually Addressed . . . . . . . . . . . . . . . . . . Multi-Copy Same Addressee, See Par. 11(c) . . . . . . . . . . Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Total Average Qualified Paid Circulation. . . . . . . . . . 1B 24,155 132 24,287 81,491 4,415 85,906 85,906 AVERAGE NON-QUALIFIED CIRCULATION Non-Continuous Market Coverage Copies . . . . . . . . . . . . Allocated For Shows & Conventions. . . . . . . . . . . . . . . . . Miscellaneous, Including Staff Copies, See Par. 11(d) . . . Total Average Non-Qualified Circulation . . . . . . . . . . 1D 23,936 219 AVERAGE QUALIFIED NON-PAID CIRCULATION Print Only, See Par. 11(a) . . . . . . . . . . . . . . . . . . . . . . . . . Digital Only, See Par. 11(b) . . . . . . . . . . . . . . . . . . . . . . . . Print & Digital (Unduplicated) . . . . . . . . . . . . . . . . . . . . . . Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . . Total Average Qualified Non-Paid Circulation . . . . . 1C 110,193 2,201 1,521 2,492 6,214 AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None CLICKto view HERE the the entire statement 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.accessabc.com Member No. 06-0815-0 Special Interest MEDIAKIT 2011 Modern Salon’s BEAUTy SCHOOL ADVISOR Attract & captivate NEW TALENT >> Beauty School Advisor is the need-to-know resource for prospective cosmetology students as they decide where to pursue an exciting new career in beauty. With BSA’s exclusive online directory of cosmetology schools and fresh, career-driven content you’ll be able to attract the next generation of talented spa and salon professionals. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 Students & new PROFESSIONALS A cut above THE REST >> First Chair is the exclusive community and career starting resource for beauty professionals. >> First Chair provides them with the skills, real-world advice from successful professionals, inspiration and insight into the fabulous life of a beauty professional that help them successfully make the transition from student to stylist. >> First Chair is edited by Modern Salon’s Alison Shipley – our senior editor and a current beauty school student. >>In Print: Recently redesigned with a Teen Vogue look and feel, First Chair magazine is distributed three times yearly to all AACS member schools and at key student events. >> Online: Firstchair.com is a year-round resource featuring easy access to all the information that starting professionals need. >> E-mail: Our new Enewsletter will keep them connected to the excitement of the professional beauty industry with regular updates, and will be launched soon. Issues: Feb., 2011 June, 2011 Oct., 2011 NET INVESTMENT: Spread: $5,000 Page: $3,000 1/3 vertical: $2,000 1/3 vertical bookends: $3,000 Cover positions: $4,000 > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) SPECIFICATIONS: Page Trim – 6 5/8” x 9 1/8” Page Bleed – 6 7/8” x 9 3/8” Spread Trim – 13 1/4” x 9 1/8” Spread Bleed – 13 1/2” x 9 3/8” 1/3 Vertical (non-Bleed) – 1 3/4” x 8” 1/3 Vertical TRIM – 2 1/4” x 9 1/8” 1/3 Vertical Bleed – 2 3/8” x 9 3/8” > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) NEXT ISSUE DUE DATES: Advertising: May 6 Materials: May 16 > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Banner Specifications Website FirstChair.com all files >> File Format: JPG, GIF or FLASH, (All Flash ads must contain Click Tags* to be tracked. No embedded URLs.) >> Resolution: 72 dpi >> Color Mode: RGB leaderboard: >> Banner Size (w x h): 728 x 90 >> File Size: 40k or less medium rectangle: >> Banner Size (w x h): 300 x 250 >> File Size: 45k or less skyscraper: >> Banner Size (w x h): 120 x 600 >> File Size: 40k or less vertical banner: >> Banner Size (w x h): 120 x 240 >> File Size: 40k or less Remember to include the URL that you would like to link your ad to. *Click Tags: For Flash banners, insert the click tag as seen below. on (release){ getURL(clickTAG, “_blank”); } Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Magazine MEDIAKIT 2011 Editorial CALENDAR January May 2011 Trends MODERN showcases the cuts, color and products that will be hot in 2011 in our first issue of the year. Plus Keep an eye on our new celebrity stylist profiles, multi-media news update and monthly product spotlight sections. Advertising closes: Nov. 29, 2010 Materials due: Dec. 6, 2010 Bonus distribution: ISSE September The Color Issue This hue-focused issue is jam packed with color how-tos, products, tips and much more! Colorists put their best work on the pages of MODERN this month. Advertising closes: March 25, 2011 Materials due: April 1, 2011 Febuary June Celebrity Stylists From the sets of popular TV shows to behind the chair in their glitzy salons, stylists to the stars are making a name for themselves. Check out their work on our pages. Does your company have a star stylist? You may see him or her featured in this issue’s pages! Advertising closes: Dec. 27, 2010 Materials due: Jan. 3, 2011 October The Makeover Issue It’s the most celebrated aspect of the beauty industry—the makeover. See some dramatic before and afters from talented hairdressers on our pages this month, including the products and techniques used. Advertising closes: April 25, 2011 Materials due: May 2, 2011 Bonus distribution: Premiere Orlando March July Show Time! Beauty show season is in full swing. Our annual preview spotlights the best in products and education. Advertising closes: Jan. 25, 2011 Materials due: Feb. 1, 2011 Bonus distribution: ABS August Spring Preview With warmer weather, salons are lightening up clients’ looks with color, fresh cuts and new products. Our spring issue showcases trends and tips for the season. Advertising closes: Feb. 25, 2011 Materials due: March 4, 2011 Annual Rising Talent Issue Up-andcoming style makers in the beauty business are featured on our pages this month. See who the next big stars of the salon industry are and how they’re paving their way. Advertising closes: Oct. 25, 2011 Materials due: Nov. 1, 2011 > Coverage MODERNSALON.COM >> Across all platforms: print, web, mobile, Customizing Color Tap into your local influences for inspiration PLEAS E RECYC LE T HI S M AGA ZI N E professionals with the tools they need to be successful, including step-by-step education, product information, trend updates and celebrity style inspiration; reaching a professional audience of more than 100,000 ABC audited qualified subscribers. JANUARY 2011 $5 modernsalon.com >> Modern Salon provides salon Holiday Updos, shimmer and sparkle reign our Holiday issue. Stylists look to MODERN for ideas and inspiration during this busy time of year and we deliver the trends they’re looking for. Advertising closes: Sept. 26, 2011 Materials due: Oct. 3, 2011 December Teen Style/Back to School How are salons catering to their younger clients? We’re featuring the products and tools salons need to build their teen business. Advertising closes: June 27, 2011 Materials due: July 5, 2011 MODERN SALON JANUARY 2011 Volume 97, Number 1 > Vision Women of Style This month, MODERN celebrates the amazing women who are the heart and soul of the beauty industry. See their work and read their stories in October MODERN. Advertising closes: Aug. 25, 2011 Materials due: Sept. 1, 2011 November Summer Trends Sizzling hot looks and styles for the season are featured in this issue. We take a look at the most popular retail items and trendiest cuts and color for summer. Advertising closes: May 25, 2011 Materials due: June 1, 2011 Bonus distribution: Cosmoprof April FALL PREVIEW Our annual fall preview issue features expert advice on autumn color, new products to retail for the holidays and much more. Advertising closes: July 25, 2011 Materials due: August 1, 2011 KEEP THEM Coming IN THE Thick Products to volumize and add fullness Expert advice on retaining clients Derek D k J and d other th talented t l t d stylists t li t offer beautiful, wearable looks for the new year FC_MS0111d.indd 1 12/20/10 3:58 PM > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) video, TV, awards programs, social networks and more, we cover the total industry: New York Fashion Week, ISSE, America’s Beauty Show, IBS, Premiere Show, ISBN, Cosmoprof and more. > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Banner Specifications Website ModernSalon.com all files >> File Format: JPG, GIF or FLASH, (All Flash ads must contain Click Tags* to be tracked. No embedded URLs.) >> Resolution: 72 dpi >> Color Mode: RGB leaderboard: >> Banner Size (w x h): 728 x 90 >> File Size: 40k or less medium rectangle: >> Banner Size (w x h): 300 x 250 >> File Size: 45k or less skyscraper: >> Banner Size (w x h): 120 x 600 >> File Size: 40k or less vertical banner: >> Banner Size (w x h): 120 x 240 >> File Size: 40k or less Remember to include the URL that you would like to link your ad to. *Click Tags: For Flash banners, insert the click tag as seen below. on (release){ getURL(clickTAG, “_blank”); } Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Banner AD & Text Ad Specifications Enewsletter Modern Salon: Daily / Weekly / Breaking News, Issue Announcement YOUR PACKAGE INCLUDES BOTH A SKYSCRAPER AD & text ad. SKYSCRAPER AD: >>File Format: JPG of GIF (No Flash, No Animated GIFs) >> Resolution: 72 dpi >> Color Mode: RGB >>Banner Size (w x h): 120 x 600 (skyscraper) >> File Size: 40k or less text ad: >> Text Ad Headline: 7 words max* >> Text Ad Body Copy: 50 words max* >> Text Ad Image (w x h): 100 x 100 image (See Banner Ad Specs) Text ad word counts must be followed. Use “Word Count” in Microsoft Word to test. checklist: Remember to send both the banner ad & text ad. Did you include? >> Banner Ad (120 x 600) >> Banner Ad URL >> Text Ad Headline (7 words max) >> Text Ad Body Copy (50 words max) >> Text Ad Image (100 x 100) >> Text Ad URL Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Webcast Drive brand Provide AWARENESS EDUCATION Generate LEADS ... All year long the difference >> Professional camera, editing and production crews ensure that these are high-quality, content-driven, polished Episodes >> Our Episodes deliver quality leads for sponsors, with 100% ROI (including full registration data and a dedicated URL for reporting). >> An integrated marketing campaign ensures maximized impact and results. the benefits >> Excellent opportunity to co-brand with us for third-party credibility on a key industry topic. >> Long shelf life — a Episode can remain on-demand for one full year with viewers able to download topical info and even e-mail panelists questions. >> You receive valuable feedback through >> Turnkey management by our staff means our polls and Q&A sessions with our registered “no homework” for you. viewers. >> Do you have a webinar? Talk to us about >> As a single sponsor, your in-house expert promotional opportunities. on our panel can contribute to the educational or tutorial format. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Custom EBLAST Reach thousands of OWNERS & STYLISTS custom >> Take advantage of our high quality list and industry credibility by putting your message directly in front of Modern Salon’s digital audience via our custom eblast service. >> Generate direct response for your events and special offers from our professional audience to send traffic to your site and capture customers directly. net rates $3,500 per custom e-blast. $2,500 per editorial e-blast. We choose appropriate editorial content related to your message. editorial > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Mobile MEDIAKIT 2011 Mobile SPONSORSHIP Get there FIRST! >> Get Modern Salon on your mobile device and online, delivering news, features and ads – immediately! As an advertiser, you have the opportunity to be the exclusive sponsor of this right-on-time communication with the salon marketplace. All we need is your logo and your ad — we do all the rest. Your package INCLUDES: digital edition >> You get your full-page ad opposite the digital edition’s front cover and your logo on the digital edition navigation bar, linked to your website. mobile print >> You get your >> You get special notice, logo on the mobile edition’s table of contents. with your logo on the table of contents page–directing readers to the mobile and digital editions. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Magazine MEDIAKIT 2011 Editorial CALENDAR January/ February May March June September INVENTORY MANAGEMENT Too much inventory in a salon constricts cash flow; the wrong kind THE SALON TODAY 200 The 14th Annual adversely impacts retail sales. This issue will SALON TODAY 200 honors salon growth and best present strategies for streamlining ordering systems business practices, celebrates leading salons, and and evaluating and stocking the best sellers. shares valuable benchmarking data. Advertising closes: March 25, 2011 Advertising closes: Nov. 29, 2010 Materials due: April 1, 2011 Materials due: Dec. 6, 2010 Bonus distribution: ISSE THE CREATIVITY ISSUE How to create a salon environment that fuels creativity and harvests it for increased sales. Special In-Depth Report The Challenges of Creativity: Tips for Managing Employees with ADHD. Advertising closes: Jan. 25, 2011 Materials due: Feb. 1, 2011 Bonus distribution: ABS April October SALONS OF THE YEAR Your ticket to tour the 20 most gorgeous salons around the country. Special Report The latest looks in salon chairs. Advertising closes: April 25, 2011 Materials due: May 2, 2011 Bonus distribution: Premiere July/August GREENER GRASSES How to work with local business partners to build a grassroots campaigns that reach new customers, build goodwill and help the community. Sponsor Bonus Green Guide focusing on companies’ environmental efforts. Advertising closes: Feb. 25, 2011 Marterials due: March 4, 2011 > Vision FOREVER YOUNG As many Americans are forced to put retirement off, there’s a surge for services that preserve a youthful appearance. How to identify and target this demographic and create services and programs just for them Advertising closes: July 25, 2011 Materials due: Aug. 1, 2011 The Annual Technology Issue A special look at how to use the latest tech tools to improve communication with both clients and staff members, while still keeping it very human. Bonus The 2011 Software Guide. Advertising closes: May 25, 2011 Materials due: June 1, 2011 Bonus distribution: CosmoProf 14TH ANNUAL A ABQ HAIR STUDIO ■ ALLURING DES DESIGNS SIG SIG GNS SAS SALON ALO LON ■ AM AMBIE AMBIENCE BIENCE BIE NC SALON SALON ON SP SPA A ■ AM AME AMERICANA MERIICAN CANA A ■ ANIMARE AVEDA SALON & S SPA PA ■ A APPEARANCES PPEARANCES HAIR COLOR & DE- JANUARY/FEBRUARY 2011 STUDIO STUDIO ATELIER STUDIO SALON AVALON SIGN S TUDIO ■ ARROJO TUD O STUD S T IO ■ A TEL LIE ER SALON ON SPA S & ATELIER STUD TU IO ■ AURA S ALON ■ AURA SAL SALON O & DAY SPA PA ■ AVALO A V ON SALON N AND AN DAY SPA ■ AVANT SALON AND INSTITUTE SALON SA N SPA SP PA ■ AVANTGARDE A AVA AV VANTGA GAR ARDE AR DE SALON DE SALLON SPA A ■ AVEDA DA A ACADEMY ACAD DEMY DENVER DEN EN NVER V VE AN ND PURE PURE TALENT TAL T SALONS TALEN TA SALO LON LO NS ■ AVEDA AV A EDA E INSTITUT TE DENVER DENVE ER ■ AVEDA AVE EDA INSTITUTE EDA INSTIITUT TUTE TUCSON TU TUCS UCSO ON ■ AVERY HAIR TOWER BELLA BETHESDA SALON BELLA SALON SALON AND DAY BELLACURES AVERY LANE AV LAN AN NE SALON SALON ■ BEI B BE EI CAPELLI CAPEL LLI H AIR SAL SALON ■ BELL SA BELL TOW OWER ■ BE OW ELLA B ETHESDA S ALON N ■ B ELLA LLUCI UC CI SALO ON ■ BELLA ON BE ELLA S ALO ON AN ND DA D AY SPA ■ B ELLA ACU CURES ■ BELLE AN BELLE EPOQUE EPO PO OQUE Q A ATELIER ATE ELIER R SALON SALO ON ■ BERENICES BEREN RENICES RE S ■ BEYOND BEYON ND AVEDA AVE EDA SALON SALON N ■ BJ GRAND GRA AND SALON SALO ON & SPA SPA ■ BLO O ■ BLUE E - A COMPLETE COMPL MP MPL P ETE HAIR HAIR R SALON SALO ON ■ BREEZE BREEZ EE E SASA- The Women’s Issue A special tribute issue to the women who lead and shape the professional beauty industry. Bonus A special section where sponsors can profile their own leading ladies, with a portion of the profits benefitting breast cancer research. Advertising closes: Aug. 25, 2011 Materials due: Sept. 1, 2011 November/ December The Coaches and Consultants Issue Salon case studies reveal how coaching sessions have improved management, cut costs, grown business and boosted profits, including a look at how to choose the right consultant for your salon. Bonus The Coaches and Consultants Guide profiles experts and connects them with salons. Advertising closes: Sept. 26, 2011 Materials due: Oct. 3, 2011 > Coverage LON SALON LO ON AND DAY ON AY Y SPA SP PA ■ BRITTANY’S PA BRITT ITT TTANY TT ANY’’S SPA SPA SALON SALO ON ■ BROWN ON BROW WN AND WN AND DELINE DEL LIN NE - WEST WEST ■ CARUH CA ARUH ■ CENTRE CE CENTR N E SALON NT SALO ON & SPA SP ARVADA ARVA RVA VADA ■ CENTRE VA CE SALO A N TIFFANY TIFF FANY PLAZA PLLAZA SMART BEAUTY BUSINESS CHANGES HAIR STUDIO AND SPA ■ CHANGES HAIRSTYLING HAIRSTYLIN NG AND CITY TY Y SPA SP ■ THE CHARLES PENZONE P PE ENZO ZO ONE SALONS ■ CHROME: CHROM ME: A SALON SALON EXPERIENCE COIFFETERIA CO OIF IFFETERIA SALON S SA ALON JUUT Salonspas David Wagner Recruitment and HONORING SALON GROWTH AND BEST PRACTICES Training SPA ■ INDIGO SALON SPA & BOUTIQUE ■ INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY ■ INTERLOCKS ■ IT’S ALL ABOUT YOU SALON ■ JAKE’S PLACE ALO L LON TALE BARBERING LOUNGE AND SPA ■ JAMES GRIFFITH SALON ■ JAMISON ■ JENNI’S SALON AND SPA ■ JOE’S SALON ■ JON ALAN SALONS ■ JORL SON SHAW HAIRDRESSERS HAIRDRESS DAN THOMAS SALON AND SPA ■ JOSEPHINE’S DAY SPA & SALON ■ JUUT SALONSPA ALLEN SALON AND SPA ■ KEITH KRISTOFER SALON & SPA ■ KISMA HAIR ON O NSPA ■ KAREN K CO. AND SPA ■ KISS KISS BANG BANG SALON ■ LA TIERRA SALON & DAY SPA ■ LEMONGRASS & SPA ■ LIQUID HAIR LEMONGRASS SALON ■ LIGHT SALON LE SAL HAIR SALON ■ THE LOFT HAIR DESIGN ■ THE LOFT SALON BY MICHAEL ALBOR ■ LUSH SALON ■ LUXE SALON ■ MANE MAN NE ATTRACTION SALON ■ MANGO SALON ■ MARK PARDO PA ARDO ■ MARSHALL AND COMPANY HAIR DESIGN STUDIO ■ MATTHEW MICHAELS SALON & SPA EXPERIENCE FREGOSO SALON ■ MENSROOM SALON & LOUNGE NCE ■ MAURICIO M S LOUNGE ■ METRO FOR MEN ■ MISBEHAVEN SPA AND SALON ■ MITCHELL’S SALON & DAY SPA ■ MODERN SALON SALO ON AND SPA ■ MODERN N WAVE SALON AND SPA ■ MYRA RA A J A SALON ■ N’STYLE Avantgarde Salon Spa SALON ■ NATURAL CONCEPTS SALON/DAY SPA ■ NEROLI SALON & SPA ■ NEW IDENTITIES THE SALON Joseph Rogers NTITI ITIES I HAIR STUDIOS OF TAMPA TAM ■ NUOVO SALON GROUP ■ NURTUR ▼ for the brightest minds in the industry to help salon and spa owners and managers build sustainable growth and celebrate success. SALON ■ EMINENTLY ■ ESTILO EMINENT TL T LLY Y HAIR HAIR AIIR A IR SALON SALON SA LON LO ON ■ ENTOURAGE EN E NT TOU TO OU OU UR RA RAG R A AG GE SALON SALON AND SPA PA A ■ ERIC FISHER FISHE HER ER R SALON S N ■ ESCAPE E SALON SALO ALON N & SPA ■ ESSENTIALS E SENTIALS ES S SALON SALON SALO ON AT VALLEY VALLLE LEY EY SQUARE SQ SALON AND DAY TODD Y SPA SP PA A ■ EUPHORIA E EU UPHO PHO H HORIA RIA RIA A SALON, SA S AL LON ON, ON N, INC. IN NC C.. ■ EVAN C EV T DD SALON AND TOD AND D SPA ■ FRINGE FRING FRING IN NG GE HAIR CO. CO O. ■ FRINGE F FR RINGE SALON SAL AL LON ■ FRITZ’S LO FRITZ’’S ’S SALON SAL SA AL LON & SPA A ■ FUSION FUSIO SALON AND SPA ■ GARBO A SALON SALON SALON AND SPA SA S AL A LON ON AND AN AN ND D SPA ■ GARY PATRICK SALON AL A LON ■ GENO LO GENO LEVI LEVI SALON S SALO ALON ALO N ■ GILA GILA A RUT RU UT T AVEDA AV AVEDA E ED SALON ON N ■ GINGER GINGER BAY GIN GI AY Y SALON S ON SA SAL O & SPA SPA A ■ GUILLOTINE G GU U S ■ HABITUDE SALONS AND SPA ■ HAIR BENDERS SALON SYSTEMS ■ HAIR ON THE AVENUE ■ HAIRY’S SALON ■ HALO SALON & SALO O SAL LON ■ THE HAIR COMPANY ■ HAIR LO R DESIGN D COLOR LAB ■ HC STUDIO STUDI UD ■ HEADLINES FOR HAIR UDI AIR ■ HQ SALONS SPAS ■ HUE, AN AVEDA LIFESTYLE SALON AND SPA ■ IHLOFF SALON & DAY SPA ■ ILLUSIONS COLOR ▼ >> SALON TODAY provides a community ■ CUTTING LOOSE SALON & SPA ■ DAWN’S PIZZAZZ ARTISTIC GROUP DENNIS BARTOLOMEI DESIGN STIC GRO OUP & DAY OU YS SPA P D ENNIS BAR EN RTOL TO OMEI ■ DESIGN DESIG GN 1 SALON N SPA SPA ■ DIESEL DIES SEL SALON SA ALON ■ DIMENSIONS AL DIM ME & WELLNESS STUDIO ■ DK DK HAIR HA HAIR IR ■ DOMANI DO DO OMANI MAN MA M A SALON & SPA A ■ DOUGLAS CARROLL CAR AR RRO RO SALON ROLL N & SPA S SP PA ■ ECCO CO O SALON SALLON ■ ELEMENT ELEME MENT ■ ELLE ME ELLLE LE MARIE MAR AR RIE HAIR STUDIO ST TUDI ■ EM STUDIO TU Pure Aveda Salon Spa ▼ Ric and Michele Wilson Customer Service Retail and Merchandising ■ OASIS SALON & DAY SPA ■ OMAGI SALON/SPA ■ PARIS PARKER ■ PARIS PARKER CANAL PLACE ■ PARLOR ■ PAUL KENNETH SALON & SPA ■ PAYTON YTO YT TON PLACE SALON ■ PEPPER’S SALON ■ PERRY ANTHONY SALON & SPA NETWORK ■ PHIA SALON ■ PLANET SALONSPA ■ PURE NATUR SALON PE EP AN NET HAIR NE HA AIR ■ PUCCI SALON ■ PURE PUR RE AVEDA AV N AND AN SPA >> Through print, web, mobile, video, awards programs, on-demand education, social networks and more; we explore and share best practices for successful salons. ■ PYARA SPA & SALON ■ RANDOLPH’S SALON ■ RED 7 SALON ■ REJUVE SALON SPA ■ REJUVENATION PYA NA ATIO T N SPA ■ REMEDEZ ■ RICHARD SALON OF SMITHTOWN ■ RITUALS SALON-SPA ■ THE ROOT SALON ■ RUMORS SALON AND SPA, RUMORS IV MEN ■ SAGITTARIUS SALON SPA ■ SALON 01 ■ SALON 124 ■ SALON ESTETICA ■ SALON ON AND A ESTIQUE ■ SALON JOVON ■ SALON LAURIE & COMPANY ■ SALON NOUVEAU ■ SALON ORANGE MOON ■ SALON ROUX ■ SALON SOCA ■ SALON W ■ SALON WEST MO ■ SALON YA YA ■ SAMUEL COLE SALON ■ SATORI: A SALON/SPA/SHOPPING EXPERIENCE ■ SAVVY SALON AND DAY SPA ■ SCHARDEIN AND COMPANY SALON ■ SERENITY Mitchell’s Salon and Day Spa, Inc. Deborah Mitchell Schmidt SALON AND SPA ■ A SIGNATURE HOLLYWOOD SALON ■ SIGNATURES SALON ■ SIMPLICITY SALON AND SPA ■ SKY SALON ■ SOLARIS ■ SPA BLEU ■ SPA NI’JOLI & SALON ■ SPATechnology ▼ DEE-DAH, TOO! ■ SQUARE ONE SALON AND SPA ■ THE STUDIO FOR HAIR ■ STUDIO GAVEN ■ SUNDAY’S SALON & SPA ■ TEKNIQUES SALON ■ TRANQUILITY SALON AND SPA ■ TRIBECA COLOR SALON ■ TRU SALON ■ TRUE BLUE SALON ■ UNDERGROUND HAIR ARTISTS ■ UNRULI ■ URBAN BETTY ■ HAIR DESIGN ■ VANITY SALON ■ VARUY ■ VANESSEN’S VA ✬ YOUR SALON HERE NA AVEDA SALON SPA ■ VC SALONSPA ■ VITO MAZZA SALON & DAY SPA ■ WABI SABI - AVEDA LIFESTYLE SALON & SPA ■ WISTERIA SALON SPA ■ YOU SALON ■ ZANYA SPA SALON WIST SALONTODAY.COM A MODERN SALON PUBLICATION FC_ST0111.indd 1 12/27/10 9:07 AM > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Banner Specifications Website SalonToday.com all files >> File Format: JPG, GIF or FLASH, (All Flash ads must contain Click Tags* to be tracked. No embedded URLs.) >> Resolution: 72 dpi >> Color Mode: RGB leaderboard: >> Banner Size (w x h): 728 x 90 >> File Size: 40k or less medium rectangle: >> Banner Size (w x h): 300 x 250 >> File Size: 45k or less skyscraper: >> Banner Size (w x h): 120 x 600 >> File Size: 40k or less vertical banner: >> Banner Size (w x h): 120 x 240 >> File Size: 40k or less Remember to include the URL that you would like to link your ad to. *Click Tags: For Flash banners, insert the click tag as seen below. on (release){ getURL(clickTAG, “_blank”); } Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Banner AD & Text Ad Specifications Enewsletter SALON TODAY: Weekly / Issue Announcement YOUR PACKAGE INCLUDES BOTH A SKYSCRAPER AD & text ad. SKYSCRAPER AD: >>File Format: JPG of GIF (No Flash, No Animated GIFs) >> Resolution: 72 dpi >> Color Mode: RGB >>Banner Size (w x h): 120 x 600 (skyscraper) >> File Size: 40k or less text ad: >> Text Ad Headline: 7 words max* >> Text Ad Body Copy: 50 words max* >> Text Ad Image (w x h): 100 x 100 image (See Banner Ad Specs) Text ad word counts must be followed. Use “Word Count” in Microsoft Word to test. checklist: Remember to send both the banner ad & text ad. Did you include? >> Banner Ad (120 x 600) >> Banner Ad URL >> Text Ad Headline (7 words max) >> Text Ad Body Copy (50 words max) >> Text Ad Image (100 x 100) >> Text Ad URL Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Magazine MEDIAKIT 2011 SALON TODAY 2011 Packages INTEGRATED PACKAGE #1: print >> Ad: Choice of spread ad OR full page + 1/3 page ads in all issues (9) Ad positioning: If you choose to run a page + 1/3 we can run your ads adjacent to editorial content of special interest to your customers (speak to your rep to get a list of topics we plan to cover). >> Editorial Case Study: 1-page profile in an issue of SALON TODAY of a salon customer from the advertiser’s network; focuses on a “best practice” and how they utilized resources from the advertiser to generate success. Focuses on marketing, merchandising, education – not product features and benefits. >> SALON TODAY 200 Recognition: Exclusive editorial profile focusing on how your company is committed to helping salon owners grow their businesses and develop best practices. Must commit to package by Dec. 1 2010 to be featured in Jan/Feb 2011 ST 200 issue. e-mail >> Enewsletter skyscraper ad and text ad (one per month for 12 months). podcast > > Executive from your company will be interviewed for an audio podcast to be featured in e-letter, on website and promoted in the magazine. Appropriate business-building topic to be determined by collaborating with SALON TODAY Editor Stacy Soble and agreed upon by advertiser before scheduling. database >> Access to the ST 200 database. >> Letter from the publisher to ST 200 winners referencing your message in SALON TODAY. SALON TODAY >> Editor’s Presentation: SALON TODAY Editor Stacey Soble or a designated editorial team member will deliver an onsite presentation / facilitated discussion for your group (60 minutes). Advertiser covers travel expenses. Date and topic must be scheduled and agreed upon in advance. Modern Salon TV online >> Online advertising (rotating position for 12 months). >> Sponsorship of the “Business Builders” segment on an episode of Modern Salon TV. Includes your advertising and banner ad placement on the viewer. Advertiser is responsible for providing 20 second commercial. COST: $4,000 net/month ($48,000 net/year) INTEGRATED PACKAGE #2: print > > Ad: Full-page in all issues (9) >> SALON TODAY 200 Recognition: Exclusive editorial profile focusing on how your company is committed to helping salon owners grow their businesses and develop best practices. Must commit to our package by Dec. 1 2010 to be featured in Jan/Feb 2011 ST200 issue. e-mail >> Enewsletter skyscraper ad and text ad (one per month for 12 months). online >> Online advertising (rotating position for 12 months). > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) podcast >> Executive from your company will be interviewed for an audio podcast to be featured on Enewsletter, on website and promoted in the magazine. Appropriate business-building topic to be determined by collaborating with SALON TODAY Editor and agreed upon by advertiser before scheduling. database >> Access to the ST 200 database. >> Letter from the publisher to ST 200 winners referencing your message in SALON TODAY. COST: $2,500 net/month ($30,000 net/year) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Magazine MEDIAKIT 2011 Distributors, Reps & manufacturers Get the inside SCOOP >> Included every month as part of Modern Salon, Memo is circulated exclusively to the salon distribution market —distributors, reps and manufacturers. >> With content geared specifically to this audience—including news, product launches, distribution agreements, executive appointments, coverage of industry events and interviews with people on the “front line” —Memo provides a targeted and cost effective way to connect with these key decision makers. Memo is also included in the digital and mobile editions of Modern Salon. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 Modern Salon.TV Entertainment that educates every two weeks, Modern Salon TV delivers the latest industry news, information and education. Promoted via our websites, our magazines, e-mail alerts, RSS feeds and through iTunes. Episodes are also published to YouTube, various social media sites and are available 24/7 on modernsalon.com. Awaiting updated screen capture Multiple Formats are also available offline for laptops and smartphones (iPhone, Blackberry, Droid). All Videos are archived by episode, date, category, company and keywords in the Video Library. All content is search engine optimized for viral viewing opportunities. Modern Salon TV CONTENT modern reports beauty buzz >> Top news and events from Modern Salon contributors. modern salon >> Continuing education with learning how-tos and instructional tips. >> Events, reviews and hot topics. modern portfolio >> Behind the scenes launch party >> Discover new products & services. business builder >> Tools you need at photo shoots. beauty school diary >> Updates from Modern Salon’s resident cosmotology student. caring & sharing >> A look at the to make your business grow. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) industry's philanthropic citizens. > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 ModernSalon.TV SPONSORSHIPS 1) Episode Sponsor 2) Segment Sponsor 4) Feature Video of the Week >> Your message in E-mail alerts (2x). >> Your company logo in episode graphic >> Your video promoted in our weekly >> Your company’s introduction at the before your sponsored segment. (Monday) e-mail alert (1x). >> Your 200x100 banner displayed >> Your video (up to 4 minutes) promoted directly below the MSTV episode on our player. beginning of the episode. >> Your company logo in episode graphic. through entire episode. >> Your 200x210 banner displayed through >> Your 20-second video (supplied)*. >> Your screen shot/link to your video entire episode. >>Your video is included in the video library is included on the video library landing page >> Your 20-second video (supplied). for 12 months - your 300x250 banner ad displays each time your video is shown. >>Your video is included in the video library for 12 months - your 300x250 banner ad displays each time your video is shown. $4,100 per episode for one week – the only video highlighted on the page. $1,750 per episode without commercial >> Your screen shot / link to your video included at the bottom of all video library search results for one week. $3,100 per episode* with 20-second commercial >>Your video is included in the video library for 12 months - your 300x250 banner ad displays each time your video is shown. 3) Banner Ads $2,200 (video supplied) >> Your 200x100 banner displayed through entire episode. $975 per episode >> Your 200x200 banner (when available) displayed through entire episode. $1,800 per episode * All rates are net Custom Awaiting updated screen >> capture OPPORTUNITIES >> Sponsorship of an entire episode >> Video newsletter campaign >> “Sponsor-less” versions of the episode produced for your website >> Custom “special edition” show produced just for you >> Contests and webinars > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 Modern Salon TV Episode SPONSORSHIP Sponsorship INCLUDES: anchor intro segment >> Exclusive e-mail alert sponsor recognition advertisment in e-mail alerts to Modern Salon subscribers (2x). net price per sponsorship $4,100 >> Your 200x210 >> Your company’s large action banner linked to your introduction at the banner site, displayed through beginning of the the entire episode and in the archives every episode. time your video is played. graphic intro >> Your company logo in the episode segment graphic. video library video commercial >> Your 20-second commercial (supplied). >>Your video is included in the video library for 12 months - your 300x250 banner ad displays each time your video is shown. Production available for custom, 20-second video from Modern Salon media. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 Modern Salon TV SEGMENT SPONSORSHIP Sponsorship net price per sponsorship INCLUDES >> Your company logo in episode graphic before your sponsored segment. >> Your 200x100 banner displayed through entire episode. without commercial $1,750 with supplied 20-second commercial $3,100 per episode per episode >> Your 20-second video (supplied). >>Your video is included in the video library for 12 months - your 300x250 banner ad displays each time your video is shown. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 Modern Salon TV VIDEO LIBRARY >> Your video is hosted for an entire year on our search engine optimized video library. >> Your video is fully searchable by your company name, category and key words. Hosted videos (net) Charter Program 4-7 $650 8 or more $600 1 Minute Video $1,700 $1,650 $1,600 4 Minute Video $1,200 $1,000 $800 4 Minute Video $4,900 $4,800 $4,700 1 Minute Video Supplied 1-3 $700 Produced Supplied Produced >> Your 300x250 banner is displayed each time your video is played. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) 10 Videos up to 4 minutes each, $5,000 20 Videos up to 4 minutes each, $8,500 > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) MEDIAKIT 2011 Video Modern Salon TV FEATURED VIDEO >> Featured video is recognized in our weekly (Monday) e-mail alert (1x). >> Featured video promoted directly below the MSTV episode on our player. >> Screen shot/link to your video and 300x250 banner are included on the video library landing page for one week – the only video highlighted on the page. >>Your video is included in the video library for 12 months - your 300x250 banner ad displays each time your video is shown. net price per sponsorship $2,200 > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) MEDIAKIT 2011 Video Modern Salon TV SPECIFICATIONS & PRODUCTION Video production services >> Use the power of sight, sound and motion to communicate, demonstrate and engage your prospective customers and your website visitors. >> Modern Salon TV offers turnkey production of your commercials, advertorials, product overviews, how-to videos and customer testimonials. >> We can produce laptop, smartphone (iPhone, Blackberry, etc.) and website versions to extend the value of your videos to sales presentations, trade shows, training or promotions. video product specifications you provide we provide price Commercial 20-second spot Raw video or 15-20 high resolution digital images, your company/product logo, contact info, web address and script. Video editing and production (voiceover, graphics), website posting for approval, feedback and one revision, copies for smartphone, laptop, website and episodes. Video Showcase Product advertorial Your company/ product logo, contact info, web address and script for 3-minute interview. Pre-conference planning, shoot at trade show booth and production. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) $1,000 $3,800 > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 Modern Salon TV HOSTING OPTIONS Website video CENTER >> Manage your videos — completely self-serve Organize and make videos easily searchable by multiple criteria >> Embedded website solutions. The website video center can be placed where you choose. Add, change, delete content Awaiting updated screen capture >> Drive customer action including... Provide answers to FAQ >> Secure, self-managed web portal. You can organize videos by subject (tabs), edit video title and descriptions and create user-defined banners with clickthrough capabilities that change when each video is played. Request information or a quote Registration Download a brochure >> Measure activity Views, click-thru’s >> “E-mail a friend” viral marketing. Sends an e-mail with a video link to any specified e-mail address. >> Professional video hosting. One year of high speed hosting. Up to six renditions of each video with bandwidth auto-sensing to enhance the viewing experience and global video distribution. >> Unlike YouTube posted videos, you can control what your customers see. >> Use banner ads to send customers to specific areas of your website. Hosting OPTIONS >> Leverage and organize your internal videos. total playtime contract period annual hosting fee Up to 10 minutes 12 months $2,000 Up to 30 minutes 12 months $4,500 >> Modern Salon media will create versions of your current videos for download to computer or mobile device – $250 per video. * No set up fee if self service is used > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 ABS Chicago Video Packages Special opportunities ONLY for ABS Chicago Exhibitors Your customers are visual – and video is a great way to educate, promote your products, services and people, and build your brand. Modern Salon Media is offering ABS exhibitors inexpensive and turnkey video packages - including all filming, editing, production, hosting and promotion – to help you take full advantage of your participation. Option #1: $1,000 net Option #2: $3,800 net VIDEO SHOW COVERAGE CUSTOM VIDEO + VIDEO SHOW COVERAGE We’ll include coverage of your ABS booth on Modern Salon TV’s special post-ABS episode >> We’ll include a :20 show segment on Modern Salon TV’s special post-ABS episode >> We’ll promote in our ABS show wrap-up newsletter Availability is Limited ACT NOW! We’ll create a Customized Promotional Video just for you – post on your website, send to customers… >> Our professional camera crew comes to your booth >> We film, edit and produce your digitally mastered video, including your existing video footage as appropriate >> Laptop, online and smartphone versions available And we’ll market your content for you >> We’ll highlight your custom video in a special post-ABS e-blast >> We’ll include a :20 show segment on Modern Salon TV’s special post-ABS episode >> We’ll promote your segment in our ABS show wrap-up newsletter >> We’ll host your custom video for an entire year on Modern Salon’s Video library – with your banner ad displayed every time your video plays! > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 texture Curl up with a UNIQUE MARKET IN 2011 >> Be a part of MODERN SALON’s popular Texture! supplements in 2011. This guide to styling, cutting and coloring texturized hair appears in the February and September 2011 issues of MODERN SALON. presented by: February 2011 September 2011 Closing Date: January 5, 2011 Materials Due: January 7, 2011 >> Print – A fullpage ad in Modern Salon texture! supplement. texture! supplement. >> Online – banner placement, 1,000,000 >> Online – banner placement, 750,000 site impressions, on Naturallycurly.com. site impressions, on Naturallycurly.com. Logo adjacent to texture! content on Logo adjacent to texture! content on Modernsalon.com/texture. Modernsalon.com/texture. >> Newsletter – your logo and link on both >> Newsletter – your logo and link on both our consumer and stylist Enewsletters. our consumer and stylist Enewsletters. >> Samples – targeted product sampling >> Samples – targeted product sampling to 2,500 consumers, powered by to 2,500 consumers, powered by Naturallycurly.com. Naturallycurly.com. Afro package: $15,000 (net) >> Print – A Closing Date: August 1, 2011 Materials Due: August 5, 2011 two-page spread in Modern Salon Loose curl package: $10,000 (net) > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) >> Print – A halfpage ad in Modern Salon texture! supplement. >> Online – banner placement, 500,000 site impressions, on Naturallycurly.com. Logo adjacent to texture! content on Modernsalon.com/texture. >> Newsletter – your logo and link on both our consumer and stylist Enewsletters. >> Samples – targeted product sampling to 2,500 consumers, powered by Naturallycurly.com. Wave package: $5,000 (net) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 texture Calendar FEBRUARY 2011 SEPTEMBER 2011 MEN’S TEXTURE TRENDS Fall’s Hottest Texture Trends Highlights >> Girls aren’t the only ones with curls! In this feature, we’re taking a look at how to cut, style and color guys’ textured tresses. Celebrity Looks Highlights >> See what textured looks are hot for the season and what tools and products stylists are using to achieve them! Fashion Week Report >> Wonder how celebs always seem to achieve perfect, >> Curls, waves, volume and more—the textured looks that ruled the frizz-free texture? We’ll show you how and help you get the same styles for your clients. runway. Cocktailing 101 Taming Winter Frizz >> So you’ve got a station full of great products, but you’re not sure which one to use on your clients. Use them all! In this special story, we’re exploring all the ways you can mix and match your favorite texture products. Closing Date: January 5, 2011 Materials Due: January 7, 2011 >> Check out the best products to fight dry, frizzy winter hair and create sleek, smooth, moisturized curls! Closing Date: August 1, 2011 Materials Due: August 5, 2011 Plus A Special Opportunity! Be a part of the Texture! product sections when you participate in the issues! Submit your product photo and description to Lauren Salapatek at lsalapatek@ vancepublishing.com. Upload Information information File needs to be a hi-res PDF. Please upload the ad to our ftp site at: ftp://productionftp.vancepublishing.com Username: vanceftp Password: ftppro Please place the material in the folder labeled “TEXTURE! Supplement-Print” > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) Print specifications Final trim: 7 1/2” x 10 3/4” (1/2” Margin) Two-page spread: Bleed: 15 1/4” x 11” Non-Bleed: 14” x 10” 1/2 Horizontal page: Bleed: 7 3/4” x 5.5” Non-Bleed: 6 1/2” x 4 7/8” 1/2 Vertical page: Bleed: 4 3/16” x 11” Non-Bleed: 3” x 10” Full-page: Bleed: 7 3/4” x 11” Non-Bleed: 6 1/2” x 10” > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 Modern Salon HOLIDAY 2011 Special Holiday Promotion WITH BSG >> MODERN SALON Media publishes a special HOLIDAY EDITION. This is an exclusive issue, mailed separately with ALL advertising and editorial reserved for products distributed through BSG and CosmoProf. Ships to salons mid-September. MODERN SALON HOLIDAY 2010 Volume 96, Number 10B Modern Salon Holiday INCLUDES: MODERNSALON.COM > > Holiday Merchandising FALL/WINTER 2010 modernsalon.com lojovey give give give Beauty P L E A S E R E C Y C L E T H I S M AGA Z I N E STARS OF WONDER Salons share seasonal strategies HOLIDAY BOOST Your A-Z guide to top-selling products and services Bonus Holiday Issue from Beauty Systems Group, CosmoProf, Schoeneman and Armstrong McCall cosmoprofbeauty.com FC_MSBSG_1010E.indd 1 10/8/10 4:05 PM & Promotion How-Tos > > Gift Packages: Planning ahead, stocking up, selling-through! > > Celebrate Success! Ideas from “Holiday Superstar” Salons > > Seasonal Service Boosters > > Holiday Styles and Trends > > Product Round-Up: What’s New, What’s Hot for Holidays All advertisers in this special issue will be contacted and sourced for editorial! due dates: enroll & get: Advertising Closes: Aug. 15, 2011 Materials Due: Aug. 20, 2011 rates Full Page: $8,000 net Spread: $15,000 net Print specifications are the same as Modern Salon advertising. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) >> MAXIMUM EXPOSURE! 200,000 copies distributed to salon owners!* Digital edition online at BSG and MODERN SALON web sites. Promoted via Enewsletter and MODERN mobile edition. *Direct mailed to MODERN SALON owners list and gifted to BSG best customers and prospects. > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Classified ADVERTISING MODERN SALON DECEMBER 2010 Volume 96, Number 12 Magazine MEDIAKIT 2011 modernsalon.com Get fast results FOR LESS Keep an eye on these sizzling stylists TRENDS OF This year’s hottest products Bangz panel Salon andtackles Wellness Spa Our Montclair, New Jersey the tough questions Artist Session french New styles from new faces twist Salons of the Year Dimitrios Tsioumas takes the streets of Paris by storm with his edgy creations 2010 Net rate per word: $5.00 per word (minimum 12 words) $6.50 per bold face word Ones Watch 2010 GRAND-PRIZE WINNER additional charge. FC5_MS1210.indd 1 New! MODERN’s iPhone and iPad apps! Download now at modernsalon.com/app and modernsalon.com/ipad 11/19/10 2:21 PM The year over-the-top takes a back seat to clean, comfortable and whimsical. Column widths >> Three columns: 6-3/4 inches. to Design Dilemmas >> Your ads posted online at no >> Two columns: 4-1/2 inches. Star Experts weigh in on how to get celebs’ hot looks rates >> One column: 2-1/4 inches. MODERNSALON.COM Style PLEASE RECYCLE THIS MAGAZINE >> If exposure and results are what you’re after, look no further. Classified advertising is the most cost-effective ad section in the industry. DECEMBER 2010 $5 SALONTODAY.COM A MODERN SALON PUBLICATION FC_ST0610b.indd 1 1x per column inch $155 (color – $50 per standard color) >> These rates are for ads run in a 12-month period. >> To ensure insertion, copy must be received by the 20th of the month two months prior to publication. FOR A PRICE QUOTE, fax your ad to 224-338-8146 or e-mail it to [email protected]. 5/19/10 4:30:28 PM 3x 6x 12x $150 $145 $140 FOR CLOSING DATES, & SPACE BOOKINGS, call Laurie Grinzafi at 224-338-8143. Industry Activities MEDIAKIT 2011 SALON TODAY 200 Who will make the ST200? >> Every year, the SALON TODAY 200 provides a snapshot look at salon and spa business. For 2010, we decided to move beyond growth to explore a variety of best management practices. We asked owners for even more information, and they delivered! The SALON TODAY 200 offered applicants 11 different competition categories, and we encouraged salons and spas to design their own ST200 experience by entering the categories they believed best reflected their businesses. 13TH ANNUAL ACAPELLO SALON N ACCOLADES SALON SPA N ADEVIA SPASALON N ALLURING DESIGNS A SALON N AMBIENCE SALON SPA N AMERICANA N ANAALA SALON & JANUARY/FEBRUARY 2010 SPA N APPEARANCES HAIR COLOR & DESIGN STUDIO N ARROJO STUDIO N ART + SCIENCE SALON SPA N ARTBEAT SALON & GALLERY N ARTISTIC TRENDS SALONASONIPSE SPA & SALON N ATELIER ROUGE HAIR & BODY RETREAT N AURA SALON & DAY SPA N AVALON SALON AND DAY SPA N AVANT SALON SPA N AVANTGARDE SALON SPA N AVEDA ACADEMY DENVER, PURE TALENT SALONS N BEAU MONDE SPALON N BEI CAPELLI N BELL TOWER SALON, MEDISPA AND STORE N BELLA CAPELLI SANCTUARIO N BELLA LUCI SALON N BELLA SALON AND DAY SPA N BELLA VITA SALON & DAY SPA N BELLE EPOQUE N BERNARDS SALON & SPA N BIEN THE 15TH ANNUAL SOIGNE N BIJIN SALON & SPA N BIRDS BARBERSHOP N BLO N BREEZE SALON AND DAY SPA N CARUH SALON AND SPA N CENTRE SALON & SPA N CHALLISE & COMPANY N CHANGES HAIR STUDIO & SPA N CHARISMA INNER BEAUTY - OUTWARD N CHROME: A SALON EXPERIENCE N COIFFETERIA SALON N CRAIG BERNS SMART BEAUTY BUSINESS SALON SPA N DANTE LUCCI SALON N DAYBREAK SALON AND SPA N DESIGN 1 SALON SPA N DIONYSUS SALON SPA N DK HAIR N DOLCE LUSSO SALON AND DAY SPA N DOLCE SALON & SPA N DOMANI SALON & SPA N ELAYNE JAMES SALON COMPANIES N ELLE MARIE HAIR STUDIO N EMINENTLY HAIR SALON AND PURE ARTIST STUDIO N ENTOURAGE SALON AND SPA N ERIC FISHER SALONS N ESTILO SALON AND DAY SPA N FINESSE SPA SALON N FIX N FOR MEN ONLY, LTD. N FRANCISCO’S SALON N FRESH HAIR STUDIO N FRINGE HAIR CO. N FUSION 3 SALON N GENO LEVI SPIRIT & STYLE SALON N GENTLEMAN’S QUARTERS N GINGER BAY SALON & SPA N GIRL FROM IPANEMA SPA N GORDON SALONS & SPAS N GREEN PERIDOT N GREENER GRASS HAIR COLOR AND DESIGNS N HABITUDE SALONS AND HONORING SALON GROWTH AND BEST PRACTICES HAIR BENDERS SALON N HAIR ON THE AVENUE N HAIR TECHNOLOGY AND BODY SALON N HAIRCOLORXPERTS - CARMEL COMMONS N HAIRCOLORXPERTS - PARKTOWNE R INTERLOCKS SALON N HALO SALON AND COLOR LAB N HARMONY SALON SPA N HQ SALON AND SPA N HQ SALONS SPAS N HUE, AN AVEDA LIFESTYLE SALON & SPA N GINNY ERAMO Advanced Education INDIGO HOME FOR HAIR & BODY N INDIGO SALON AND DAY SPA N INDRA SALON AND CITY SPA N INTERLOCKS SALON & DAY SPA N JADE AVEDA SALON N JENNI’S SALON AND SPA N JERRY HESTON HAIRDRESSING N JOLIE SALON & DAY SPA N JON ALAN SALON N JORDAN THOMAS SALON & SPA N JOSEPHINE’S DAY SPA & SALON N JUNGLE RED SALON N KAREN ALLEN SALON & SPA N LA JOLIE SALON N LADIES AND GENTLEMEN SALON SPA N LANDIS LIFESTYLE SALON N LASTING IMPRESSION HAIR DESIGN N LEMON LIME N LIFE SALONSPA HALIFAX N LIGHT SALON & SPA N LIQUID HAIR SALON N LUXE SALON N MANE ATTRACTION SALON N MANGO SALON N MARSHALL AND COMPANY HAIR DESIGN STUDIO N MATT WAYNE SALON N MATTHEW MICHAELS SALOEXPERIENCE R ERIC FISHER SALONS N MAURICIO FREGOSO N MAXIMUM FX SALONS SPAS N METRO MARY AND ERIC FISHER Customer Service FOR MEN N MISBEHAVEN SPA & SALON N MODERN SALON AND SPA N MODERN WAVE SALON AND SPA N NATURAL ALTERNATIVES SALON & SPA N NATURAL CONCEPTS SALON AND DAY SPA N NAVII SALON SPA N NEROLI SALON & SPA N NEW REFLECTIONS SPA SALON N NURTUR THE SALON N OASIS SALON & DAY SPA N PANACHE SALON & SPA N PARIS PARKER N PARLOR t BELLA CAPELLI SANCTUARIO N PETER THOMAS HAIR N PHIA SALON N PLANET HAIR N PLANET SALON SANDY BORRELLI AND SERINA PECK Growth N PURE AVEDA SALONSPA N PURE CONCEPT SALON & SPA N PURE NATUR SALON & SPA N PYARA SPA & SALON N PZAZZ N RANDOLPH’S SALON N RED 7 SALON N >> For sponsors, the competition’s new focus offers some unique REJUVENATION SPA N RICHARD SALON OF SMITHTOWN N RITUALS SALON-SPA N RUMORS SALON AND SPA N RYAN THOMAS HAIR STUDIO N SAGITTARIUS SALON AND SPA N SALON 01 N SALON ART-TIFF N SALON LAURIE & COMPANY N SALON ORANGE MOON N SALON SOCA N SALON TRUTH N SALON VISIO N SALON opportunities to position your message. We will be recognizing our 200 honorees in the following categories: VOX N SALON WEST OF LARGO N SALON YA YA N SALONAMOUR N SAMUEL COLE SALON N SATORI: A SALON/SPA/SHOPPING EXPERIENCE N SAVVY SALON AND DAY SPA N CHARDEIN & CO. N SHIBUI N SIGNATURES SALON N SILHOUETTE HAIR DESIGN N SIMPLICITY SALON AND SPA N SOLARIS N SPA NI JOLI & SALON N SPA-DEE-DAH, TOO! N SPLASH HAIR STUDIO N SQUARE ONE SALON AND SPA N STUDIO GAVEN N SUN DAY’S SALON & SPA N TANGERINE SALONS N THE BEAUTY LOUNGE N THE CHARLES PENZONE FAMILY OF SALONS N THE DAY SPA @ FOLAWN’S N THE HAIR COMPANY N THE LOFT HAIR DESIGN N THE LOFT SALON & DAY SPA N THE STUDIO FOR HAIR N THE WINGATE SALON & SPA N TOTAL LOOK SALONS & ACADEMY N TOTALLY CHIC SALON & SPA N TRAVIS PARKER SALON N TRIBECA COLORSALON N TRU SALON N TWIN IMAGE SALON SPA N TYLER MASON SALON SPA N URBAN TRENDS SALONSPA N VALENTINO’S GRANDE SALON N VANITY SALON N VARUNA AVEDA SALON SPA N VERO SALON AND SPA N VERONICA STONE SALON N VITO MAZZA SALON & SPA N WAX POETIC N WESTEND HAIR CO. L LA JOLIE SALON & DAY SPA N WILDFLOWERS SALON N WILLIAM EDGE HAIR.SKIN.BODY N WISTERIA SALON SPA N YOU SALON N ZANYA SPA SALON N ZENDER’S SALON & SPA SASHA RASH Technology SALONTODAY.COM A MODERN SALON PUBLICATION ST200_Cover0110G.2.indd 1 growth >> Salons and spas that have continued on a path of growth despite tough times. >> Savvy owners who have developed compensation attractive and inspiring compensation & benefits packages. retention >> Salons that have developed customer service >> From check-in to check-out, busi- sophisticated loyalty programs that have boosted their retention rates. recruitment & training nesses that distinguish themselves through their value-added attitude. >> Salons and spas that have developed strong systems for interviewing, selecting and training new staff. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) 12/18/09 4:03:45 PM advanced education >> Businesses that find inspiration and marketing >> Clever, engaging and successful marketing growth by encouraging their teams’ continued educational development. programs. environmental >> Businesses where green is a second sustainability mission. inventory >> Owners who run streamlined businesses retail >> Beauty businesses that stand behind technology by staying on top of inventory. retail and rack up the sales. >> Salons and spas that use technology as a partner to manage and market their businesses. > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Industry Activities MEDIAKIT 2011 Salons of the YEAR Get Inside The Best Salons >> Advertise in the June issue of SALON TODAY, our popular Salons of the Year issue! With this special interior design issue, our salon owner and industry-leading readers do more than envy the gorgeous imagery of 20 winning salon and spa spaces, they pour over the details and stats on planning, budget, retail space and more. If you want to reach market-leading salons looking for industry partners, the June issue of SALON TODAY is the perfect environment for your marketing message. Design Dilemmas GRAND-PRIZE WINNER Bangz panel Salon andtackles Wellness Spa Our Montclair, New Jersey the tough questions Salons of the Year Enewsletter 2010 >> ONLY ONLINE! Expanded gallery of salon and spa views, and more of the behind-the-scenes stories on the design strategies and judging process. The year over-the-top takes a back seat to clean, comfortable and whimsical. SALONTODAY.COM A MODERN SALON PUBLICATION FC_ST0610b.indd 1 5/19/10 4:30:28 PM >> DESIGNER’S CHALLENGE It isn’t >> AND, HOW DOES IT MAKE YOU easy being beautiful. Tight spaces, servicecomplementary colors, retail areas that drive sales—readers post their toughest decor challenges and SALON TODAY’s panel of industry architects, designers and consultants takes them on. FEEL … In OUTLOUD, design companies and consultants explore the consumer psychology behind good design. >> BEST PRACTICE Managing purposeful design to maximize salon performance. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) >> SPECIAL REPORT: NAIL IT This month’s IN DEPTH article helps salon and spa owners promote and grow a healthy nail business. In addition to trend, marketing and promotion tips, the report covers sanitation upgrades, enhanced nail services and the latest products. DON’T GET LEFT OUT! Network with the owners of the top-producing salons in the country. Advertise in the magazine salon owners love—and everyone is talking about! > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 School Owners & excellence Educators education in CELEBRATE YOUR SCHOOL! GET RECOGNIZED! >> The “Excellence in Education” program is presented by MODERN SALON Media with the support of the American Association of Cosmetology Schools (AACS). Honorees will be announced at the AACS Fall Convention and recognized in issues of MODERN SALON and SALON TODAY magazines, websites and Enewsletter. SCHOOLS OF THE YEAR: Fast Facts >> Background: The purpose is to celebrate excellence in cosmetology education. >> Eligibility: All U.S. schools with students attending since January 1, 2010 or earlier are eligible to enter. A selection of schools will be recognized by MODERN SALON Media for “Excellence in Education”. >> Categories: Schools may enter one or multiple categories of excellence by completing a simple application. >> Size of school: Finalists will be grouped and evaluated according to size of school (population) and/or number of locations. >> Chain schools: Schools that are part of a chain may enter as EITHER individual locations OR as a “multi-unit” school. >> Finalists: Finalists are chosen in each category based on preliminary evaluation of all applications. Finalists are notified and asked to participate in an interview and provide additional information and references to complete the application process. Schools in each category are chosen to be recognized from finalists who complete the application process. >> Deadlines: All preliminary applications must be completed and postmarked no later than August 10, 2011. Finalists will be notified by September 30, 2011. >> Entry fee: There is a one-time (non-refundable) $85 processing fee per individual location entry. >> Questions? Contact MODERN SALON Media Administrative Coordinator Joyce Alverio at [email protected] or 847-415-8037. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 North American Hairstyling AwardS WHAT IS NAHA? >> The North American Hairstyling Awards (NAHA) is a photographic competition that celebrates the artistry and skill of the professional salon industry. Each year, individuals are recognized in 12 categories of excellence during a star-studded awards ceremony. VISION, ARTISTRY, EXCELLENCE & PASSION >> Modern Salon co-founded the North American Hairstyling Awards (NAHA) more than 20 years ago, and we are proud to be the exclusive media sponsor of this important industry event. The awards will be presented at Cosmoprof North America in Las Vegas. Please contact your sales rep. for information about how you can get involved in this important event. It is more than an event. It’s a way of life. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 Continuing EDUCATION Online LEARNING >> ModernSalonLearning.com Brings hands-on tips and tutorials right to beauty professionals’ fingertips. This powerful interactive learning system features a library of new techniques. Each course features streaming video and audio, easy to follow step-by-step illustrations, self-checking quizzes and post-course exams. >> enroll & get: >> Unlimited access to the entire course catalog for as many as seven users per salon. >> First class beauty training available 24-7. Get Unlimited Access to the entire course catalog with one of our enrollment plans. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) >> Powerful source of inspiration motivation and new ideas. Official certificates of course completion for each course. > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Industry Activities MEDIAKIT 2011 Artist SESSION Shoot like the pros, with the pros! >> Now you can shoot with the same photographers, make-up artists and editorial teams that work with top Hollywood and New York modeling agencies, and with famous stylists. In NYC, you’ll shoot with beauty and fashion cover photographers, and learn from MODERN SALON Beauty & Fashion Director Maggie Mulhern. Invest two days and get a hands-on education experience like no other! experience & learn how to: >> Plan and execute a professional shoot. >> Bring your creative vision to life. >> Budget session time and expenses. >> Focus on lighting and make-up. register now >> Participation is limited to 12 stylist attendees. Each artist will “take away” an individual disc of model “views” from his or her session, and one professionally retouched, print-ready finished look. Tuition is $1,600. For more information, contact Joyce Alverio at 847-415-8037, or e-mail [email protected]. > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) >> Develop effective wardrobe strategies. >> Master the nuances of session styling. > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Video MEDIAKIT 2011 Modern Salon SITEKIT Is your website making you money? >> Create a professional website for your salon in minutes! Grow your business by building a website with Modern Salon SiteKit. >> Inexpensive monthly fees, great targeted local search results, top-quality customer service with an easy to use point and click interface will help salon owners take care of their online marketing. >> With 10 years of experience building websites for the salon industry, we’ve been a trusted partner for hundreds of salons and stylists; we understand your unique demands and needs. •Fast & Easy •Customizable • Search Engine Optimized • Plus, get a free listing on SalonSeeker.com modernsalon.com/sitekit > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Special Interest MEDIAKIT 2011 Industry RESEARCH Learn more about YOUR MARKET >> Research expertise, market expertise, strong industry credibility and access to the industry’s best database, Modern Salon is uniquely positioned to support your research objectives. >> We offer a comprehensive range of primary and secondary B-to-B research services including both quantitative and qualitative research on products, markets, audiences as well as advertising feedback. Projects are essentially turnkey, and we design, manage and execute from start to finish, including sample selection, questionnaire design, data tabulation and analysis / presentation of results. >> Modern Salon is also pleased to offer the services of the Proview Panel, our proprietary and exclusive community of salon professionals who have provided us with deep demographic data and are interested in providing feedback for research or sampling purposes. This panel allows us to provide high quality research for projects demanding immediate turn-around. for more information Please contact publisher Steve Reiss at 847-634-4354 [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Magazine MEDIAKIT 2011 Print material REQUIREMENTS 2011 materials specifications >> MATERIAL REQUIREMENTS: Upload a hi-res PDF to www.modernsalon.com. Click on Ad Upload at bottom of home page and follow the prompts. Please include Advertiser Name, Contact Person, phone number, and magazine and issue date. >> Listed are the preferred file formats: PDF/X-1a:2001 (v1.3) created with Adobe Acrobat/ Distiller Mac or PC. Include all high-res images (CMYK or Grayscale @300 dpi) – No RGB or JPEG images. Embed all fonts – DO NOT subset or allow substitution of fonts when converting your PDF file. Publisher requires ALL FONTS TO BE POSTSCRIPT Portrait Mode, 100% Size, No rotations. No crop marks, color bars, etc. inside live area of file. One SWOP acceptable color proof required. Proof must be of the actual file supplied and must be same size of file provided. If SWOP acceptable color proof is not supplied, publisher reserves the right to have one made at advertiser’s expense. For a list of suggested SWOP acceptable proofing systems see www.swop.org. Advertising material sent via e-mail will not be accepted. Four-color advertisements are printed on heat-set, web-fed offset presses all colors wet. Further information available upon request. >> PRODUCTION CHARGES: No charge for properly supplied digital files prepared in accordance with publisher’s requirements. Advertiser will be charged for any work required to update advertiser’s provided files to meet our requirements. Any corrections are billed back to advertiser at publisher’s cost. >> Notice: Vance assesses a $100 production charge each time a submitted ad is rejected due to not meeting our provided specifications. Please double check to make sure your ad is correct and falls within our specs before submitting. Jenny Barnette MODERN SALON, FIRST CHAIR 400 Knightsbridge Parkway Lincolnshire, IL 60069 847-415-8005 Send materials to Anna Marie McCann SALON TODAY 400 Knightsbridge Parkway Lincolnshire, IL 60069 847-415-8013 Standard ad sizes Width Depth One Page......................................... 7”.......................... 10” Spread.............................................. 15”........................ 10” Two-Thirds Page.............................. 4.5625”................. 10” Half Page (Vertical)........................... 3.375”................... 10” Half Page (Horizontal)...................... 7”.......................... 4.875” Half Page (Island)............................. 4.5625”................. 7.375” Third Page (Square)......................... 4.5625”................. 4.875” Third Page (Vertical)......................... 2.1875”................. 10” Quarter Page.................................... 3.375”................... 4.875” Sixth Page........................................ 2.125”................... 4.875” Bleed ad sizes Width Depth Full Page.......................................... 8.125”................... 11” Spread.............................................. 16”........................ 11” Half Page (Horizontal)...................... 8.125”................... 5.5” Half Page (Vertical)........................... 4”.......................... 11” Third Page (Vertical)......................... 2.75”..................... 11” Final Trim Size.................................. 7.875”................... 10.75” We will trim 1/8” from top, bottom, left & right edges. Note: On bleed pages and inserts when preparing the material keep all live matter 1/2” within all four sides of bleed dimension to avoid possible loss in binding and trimming. Bleed Spread Measures: 16” x 11” Trim Size: 15.75” x 10.75” On spread advertisements, either run of book or inserts, have copy or images across the gutter, kept 3/16” from left and right of center line. >> PUBLISHER’S PROTECTION CLAUSE Rates and conditions given in this rate card are subject to change 2 page Spread 1 page 1/2 2/3 page page Vertical 1/2 page Horizontal 1/3 page 1/3 1/4 page page Square Square without notice. Contracts, orders or copy instructions containing conditions which conflict with the publisher’s policies will not be considered binding on the publisher. Orders containing incorrect rates will be billed at rates in force at the time. Any tax hereafter applicable to advertising will be added to the prevailing rates. The publisher reserves the right to hold advertisers and/or their advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Advertiser and advertising agency recognize and accept that the following language appears within the publication: “All statements, including product claims, are those of the person or organization making the statement or claim. The publisher does not adopt any such statement or claims as its own, and any such statement or claim does not necessarily reflect the opinion of the publisher.” Advertiser and advertising agency accept and assume liability for all content (including text, representations, illustrations, opinions and facts) of advertisements printed, and also assume responsibility for any claims made against the publisher arising from or related to such advertisements. In the event that legal action or claim is made against the publisher arising from or related to such advertisements, advertiser and advertising agency agree to fully defend, indemnify and hold harmless the publisher, and to pay any judgment, expenses and legal fees incurred by the publisher as a result of said legal action or claim. The publisher reserves the right to reject any advertising which it feels is not in keeping with the publication’s standards. Failure by publisher to insert in any particular issue or issues invalidates the order for insertion in the missed issue, but shall not constitute a breach of contract. The publisher requires that proof of postal clearance be provided prior to publication of any advertisement containing contest copy. The word “advertisement” will be placed above or below any copy, which in the publisher’s opinion resembles editorial matter. The publisher assumes no responsibility for improper use of coupons forming part of an advertisement. Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner. Online MEDIAKIT 2011 Banner Specifications Website ModernSalon.com - SalonToday.com - FirstChair.com all files >> File Format: JPG, GIF or FLASH, (All Flash ads must contain Click Tags* to be tracked. No embedded URLs.) >> Resolution: 72 dpi >> Color Mode: RGB CPM leaderboard: >> Banner Size (w x h): 728 x 90 >> File Size: 40k or less CPM medium rectangle: >> Banner Size (w x h): 300 x 250 >> File Size: 45k or less CPM skyscraper: >> Banner Size (w x h): 120 x 600 >> File Size: 40k or less CPM vertical banner: >> Banner Size (w x h): 120 x 240 >> File Size: 40k or less CPM Remember to include the URL that you would like to link your ad to. *Click Tags: For Flash banners, insert the click tag as seen below. on (release){ getURL(clickTAG, “_blank”); } Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax) Online MEDIAKIT 2011 Banner AD & Text Ad Specifications Enewsletter Modern Salon: Daily / Weekly / Breaking News, SALON TODAY: Weekly / Issue Announcement Issue Announcement First Chair: Issue Announcement YOUR PACKAGE INCLUDES BOTH A SKYSCRAPER AD & text ad. SKYSCRAPER AD: >>File Format: JPG of GIF (No Flash, No Animated GIFs) >> Resolution: 72 dpi >> Color Mode: RGB >>Banner Size (w x h): 120 x 600 (skyscraper) >> File Size: 40k or less text ad: >> Text Ad Headline: 7 words max* >> Text Ad Body Copy: 50 words max* >> Text Ad Image (w x h): 100 x 100 image (See Banner Ad Specs) Text ad word counts must be followed. Use “Word Count” in Microsoft Word to test. checklist: Remember to send both the banner ad & text ad. Did you include? >> Banner Ad (120 x 600) >> Banner Ad URL >> Text Ad Headline (7 words max) >> Text Ad Body Copy (50 words max) >> Text Ad Image (100 x 100) >> Text Ad URL Questions? Contact our Digital Ad Manager, Diana Fitzgerald at [email protected] > EASTERN REGIONAL MANAGER ANGELA REICH [email protected] 203.775.5182 203.403.9555 (fax) > MIDWEST REGIONAL MANAGER KATHARINE COOK [email protected] 847.634.7869 847.634.4342 (fax) > WESTERN REGIONAL MANAGER GREGG MCCONNELL [email protected] 805.498.3475 805.498.3457 (fax)
