The AzA Gazette

The AzA Gazette
AzA Gazette
1 The Azteca America Newsletter
J a n u a r y - F e b r u a r y 2 0 1 2 • E d i t i o n 11
The Azteca America Bimonthly Newsletter for Clients, Friends and Associates
New Primetime Show Debuts
With Fernando Arau
Our primetime lineup has a new look, anchored with an all-new program featuring
Fernando Arau.
Content
Changes
2
Watch & Win Campaign
Supports Buenas Noches
América Launch 2
Grupo Elektra to Acquire
Advance America
3
Viña del Mar Music Fest
Returns to Azteca America 4
Aspen Institute for Freedom
Conference in Mexico City 4
Names & Faces:
Fernando Arau 5
Azteca America Stations
Present the Morning Show
Entre Nos
5
Station Spotlight
Azteca 50, KEMO
6
Kahlo/ Peabody
Photography Exposition
Featured in Tijuana
7
Liga Azteca FLM
Soccer Update
8
Grupo Salinas Teams Up With
Esperanza Azteca Musical
Program Makes International
Debut in DC
9
Contacts10
The legendary comedian, together with Rodolfo Jiménez and the beautiful ex-Garibaldi
singer and novela star, Luisa Fernanda, present the newest and funniest variety show on
Hispanic television: Buenas Noches América con Fernando Arau, weekdays at 9 pm. The
show features a broad range of entertainment, including
top musical acts, fun contests with participants
from the audience, sketches and stand-up
comedy, hidden camera segments, special
celebrity guests and other surprises that
create a delightful hour of television.
The grid includes exciting new episodes
of your favorite shows. Following the
primetime leadoff of Cuéntame tu
Historia con Marta Susana, the network
features the lineup of Extranormal on
Mondays, Wednesdays and Fridays, with
Lo Que la Gente Cuenta on Tuesdays and
Thursdays. Following Buenas Noches América
con Fernando Arua at 9 PM, Azteca America
broadcasts spectacular episodes of Al Extremo
at 10 PM.
AzA Gazette
The Azteca America Newsletter
2
Changes
February has been an important month for programming changes, with a new lineup for primetime.
We have introduced several new exclusive formats and we won’t stop until we have the right
product balance.
Buenas Noches América brings the familiar face and light humor of Fernando Arau to many viewers
and is building a strong following. At the same time our pre-prime programming is more solid than ever.
We still have a few adjustments to make, but we’re confident that we’ll be heading into our 2012-2013
upfront season with our strongest lineup ever.
On the local front, we profile in this issue two new programming efforts, Entre Nos, which runs on
the Azteca Stations Group in the mornings, and an uplifting concept for Azteca Oregon. Our Station
Spotlight is focused on KEMO 50 in San Francisco. We’re also welcoming to the fold KAKZ in Palm
Springs.
As a final note, we’ll be in New York for upfronts on May 14.We’ll maintain our successful infront strategy
of customized presentations that allow for enriching dialog especially regarding product integration and
multi-platform solutions. But we’ll be kicking things off with a party at the Top of the Standard.
Thanks for your interest,
Martin Breidsprecher
CEO
Watch & Win Campaign Supports Buenas
Noches América Launch
Azteca America’s marketing team launched a multi-platform “watch
& win” campaign entitled “Gana $1,000 diarios con Buenas Noches
América” (Win $1,000 daily with Buenas Noches América) to
support the Feb. 6 premiere of the namesake program.
The promotions included a three-week crescendo of print, radio,
social media and on-screen ads primarily in Los Angeles, Chicago,
Dallas, Houston, San Francisco, San Diego, Denver and Phoenix.
Viewers throughout the entire network were invited to participate
with on-screen promos. Participants sent by SMS a special code
word that appeared on the screen during the first two weeks of the
show and winners were selected in random drawings.
An accumulated total of about 100,000 text messages were
received. Winners were geographically diverse, representing: Los
Angeles, Chicago, Dallas, Houston, San Francisco, San Diego, Denver
and Phoenix, among other markets. The promotion was also an
opportunity to enrich the network’s social media fan club.
AzA Gazette
3 The Azteca America Newsletter
Liga Azteca FLM
Soccer Update
The 2012 “clausura” season of FLM soccer is off and running, as the
passion for the world’s most popular sport continues. Seven weeks into
the season, Azteca America’s Liga Azteca teams are fairing well.
Morelia, Cruz Azul and Tijuana are all fighting for the top spots of
the overall standings. Morelia was in second place at the time of
publishing, with only one loss and important victories against Chivas
de Guadalajara and Santos de Torreon, two teams that started the
season as favorites to win it all.
The Xolos de Tijuana, who were struggling at the start of the season
to avoid being sent back to the minor league, are now just two
points out of first place.
Cruz Azul was the only team that was still undefeated, three points
behind the overall league leader. In the coming weeks we’ll know if
Cruz Azul has what it takes to contend for the championship when
they play against Pumas and Morelia, two teams that have been
made strong showings in recent playoff series.
A little further down the standings, is Puebla, who continues to stave
off a fall back to the minors, and Jaguares, who despite very high levels
of play, has not met expectations with final scores. Nevertheless,
as chips fall more in their favor, we expect them become playoff
contenders.
Don’t miss all the excitement and adrenaline of top soccer games
in la Liga Azteca, Fútbol Mexicano only on Azteca America, Tu Canal
Mexicano!!
AzA Gazette
The Azteca America Newsletter
4
Viña del Mar Music
Fest Returns
to Azteca America
The most anticipated musical spectacle of the Spanish-speaking
world is here and only on Azteca America.Viña del Mar 2012, direct
from Chile, includes an entire week of performances by the most
beloved Latino artists.
This year’s concert series includes such world-renowned names as
Luis Miguel, Juan Luis Guerra, Marc Anthony, and Luis Fonsi, who
promise to make it the most exciting musical event of the season.
Join our star-studded lineup as they perform in front of a live
audience. From February 27 to March 2, starting at 8 PM, Azteca
America brings one-hour specials of the day’s highlights, culminating
with a 2-hour special on March 3.
Grupo Salinas Teams Up With
Aspen Institute for Freedom
Conference in Mexico City
Grupo Salinas joined forces with the prestigious Aspen Institute to organize a conference
entitled Freedom to Communicate (F2C). The event was held on February 21-22 at the Instituto
Technologico de Monterrey’s Mexico City campus.
This is the first forum on a series of events to be held by the two organizations throughout Latin
America, and the first event of The Aspen Institute to be held south of the United States.
The aim of the forum is to discuss important issues related to the freedom of communication, specifically
regarding journalism and social media, as well as detailing areas of improvement. The conclusions from
the event will be delivered to Mexico’s presidential candidates.
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5 The Azteca America Newsletter
Names
& Faces
However, he is probably best known for his 12 years as the
co-host of Univision’s “Despierta America.” Together with Luisa
Fernanda and Rogelio Jimenez, he hosts Buenos Noches America
con Fernando Arau, weekdays at 9pm/ 8pm CST.
Fernando Arau
Born into a family of entertainment professionals, Fernando
began singing and tap dancing at age six and was a regular on “La
media hora de Chabelo” a year later together with his brother
Sergio.
He worked at Televisa as a mime for the program “Noche
a Noche” and went on to direct and write for his own show
“Cachún Cachún Ra Ra.”
His work as a stand-up comedian in Mexico earned him the
“Sonrisa” award for best comedian of the year, given by the
Mexican Humor Academy.
Azteca America Stations Present
the Morning Show Entre Nos
The morning magazine show Entre Nos has made its debut.
Produced in Los Angeles, the program hosted by Patricia Arbulu is
broadcast at 10 am in Los Angeles, New York and Miami / 9 am in
Chicago.
Entre Nos is an informative, controversial, educational, but most
importantly entertaining program that touches on an array of topics
of social concern, seeking advice and solutions that help the Latino
community.
The focus of Entre Nos is true-life stories that range from
entertainers and politicians to history makers. The goal of the
program is to increase awareness and help those who are most in
need of information to improve their lives.
AzA Gazette
The Azteca America Newsletter
6
Station Spotlight
Azteca 50, KEMO, San Francisco
Mark Paretchan, GM
KEMO, Channel 50, San Francisco became part of the Azteca America network last year when it was
purchased by Una Vez Mas, our largest affiliate group. For Terry Crosby, Chairman and CEO of Una
Vez Mas, the acquisition marks a homecoming of sorts. The call letters were chosen to honor Terry’s
father, Leon Crosby, who owned the original KEMO-TV in the 1970’s, which was the very first Spanishlanguage television station in San Francisco.
In perhaps an even more unusual turn of events, Mark Paretchan, who as teenager used to work at the
original KEMO sweeping the studio floors, is now back as its General Manager. Mark, a Bay Area native,
has been part of the Azteca America family since 2003.
KEMO-TV represents another upgrade to the Azteca America network, replacing a leased sub-channel
in the San Francisco Bay Area. Now as a UVM owned and operated station, KEMO will be pushing
operations to a new level of service.
“We now have even more incentive to make lasting upgrades that will benefit both viewers and clients,”
says Mark.
On the air since October 2011, Azteca 50 is kicking into high gear. As a full-power station, Azteca has
prime channel position on Comcast (channel 31), and mirrors its over-the-air position on DISH and
DirecTV. It soon will be added to AT&T U-verse line-up as well.
Mark says the coming months will include intensive grass roots promotions that will include street
teams, billboard and bus ads, radio and participation in local events such as county fairs, local soccer
leagues, and Mexican celebrations such as Cinco de Mayo, Mexican Independence Day, Día de Muertos
and Virgin of Guadalupe celebrations.
“Our local clients are excited about the new
station, that continues to air Azteca’s popular
programming with enhanced coverage,” adds
Mark.
Aside from local news, anchored by the highlyregarded television journalist Juan Barragán,
who also appears on the hit Azteca America
network program Al Extremo, Mark and his
team are also developing several communitybased entertainment and public service
programs to better serve viewers.
All the best to Mark and his growing crew!!!
Mark (center) with Karina, Luis, Helder, Liliana, Ricardo and María
AzA Gazette
7 The Azteca America Newsletter
Kahlo/ Peabody
Photography Exposition
Featured in Tijuana
A special photography exhibition that features archives of Guillermo
Kahlo, father of Mexican painter Frida Kahlo and one of the most
lauded photographers in Mexican history, was inaugurated this
month in Tijuana.
The exposition, entitled “Viaje al patrimonio arquitectónico de
México. La mirada de Peabody, Kahlo y Vázquez” is on display at the
Centro Cultural Tijuana (CECUT) and was organized by Fomento
Cultural Grupo Salinas with the support of Mexico’s National
Council of the Arts and Culture, CONACULTA.
The exposition features a collection held by Azteca Chairman
Ricardo Salinas Pliego and brings together work by Guillermo Kahlo
(1842-1941) and the American photographer Henry Greenwood
Peabody (1855-1951). The work is part of commission that was
made to commemorate the Mexican Centennial of Independence
(1910), and includes mirror images taken by the contemporary
Mexican photographer Rodrigo Vázquez.
KAKZ Signs
on in Palm Springs
A warm welcome to Eric Grunfeld and his team at KAKZ,
Channel 4, the newest Azteca America affiliate in Palm Springs.
Although the total population of the Coachella Valley is a
modest 350,000, about 50% are of Hispanic descent.
KAKZ looks to soon develop a local news broadcast, as well
as local programming to cover the Indio Date Festival, Tamale
Festival and other important community events.
“Our community needs more local programming in Spanish
and Azteca America is widely known for its great programming,
especially its sports programming,” said Eric
AzA Gazette
The Azteca America Newsletter
8
Grupo Elektra to
Acquire Advance
America
Azteca America’s sister company Grupo Elektra
is preparing for entry into the U.S. financial
services market.
Azteca
Oregon
Premieres
Local
Show
Grupo Elektra is a retail and financial services
company controlled by Ricardo Salinas Pliego
that currently operates in eight countries
throughout Latin America.
On the retail side, the company sells appliances,
electronics, computers, cell phones, furniture and even motorcycles. On
the financial services side, the company handles over 10 million no-fee
savings accounts and a slightly larger number of micro credit accounts.
The purchase of Advance America, a short term lender present in 29
states throughout the country, would be the first foothold in the United
States for Grupo Elektra.
The proposed transaction is worth about $780 million, and includes all
outstanding stock plus the payment of company debt. The deal is subject
to regulatory approval.
“We are eager to expand our services to the United States and to continue
meeting the needs of the financially underserved,” said Ricardo Salinas.
Advance America has 2,600 points of sale and is the leading provider of
non-bank cash advance services in the United States.
Congratulations go out to
Azteca Oregon stations in
Portland and Eugene for
the launch of the local show
“Positivo con Jose Castro.”
The show airs on Saturdays
at 10:30 am on 37 KPWC
and carries a motivational
message to migrant workers.
The underlying theme of the
program is that immigrants
can overcome difficult
situations with a positive
outlook. The show profiles
success stories of members
of the community that have
beat the odds, sending an
uplifting message to viewers.
Special shouts to host Jose
Castro, Azteca Oregon GM
Ken Lewetag and his team
for this great achievement!!
AzA Gazette
9 The Azteca America Newsletter
Esperanza Azteca Musical
Program Makes International
Debut in DC
The Esperanza Azteca youth music program made its international debut during the Cultural Celebration
of Mexico of the Congressional Hispanic Leadership Institute (CHLI), which took place on February 1 at
the Mexican Cultural Institute in Washington D.C.
Elvira Fernández
The string quartet played a repertoire that included pieces by Vivaldi, Brahms, Meyer, and Telemann, as
well as some traditional Mexican folk songs.
Esteban Moctezuma, Executive President of Fundacion Azteca, and Julio Saldaña, Artistic Director of
Esperanza Azteca, accompanied the young musicians.
The event was hosted by the CHLI President, Congressman Lincoln Diaz-Balart, President of CHLI, with
a welcome by Mexican Ambassador to the US Arturo Sarukhan.
Esperanza Azteca is a social action project of our non-profit arm Fundación Azteca and includes a
network of over 50 youth orchestras throughout Mexico, with 12,000 kids participating.
Josselín Sánchez, Lenin
Gallardo and Orlando Barajas
Fundación Azteca Executive
President Esteban Moctezuma
presents the young musicians
Mexican Ambassador to the US
Arturo Sarukhan together with
Congressman Lincoln DíazBalart, Nathalie Rayes (Grupo
Salinas) and other distinguished
guests
AzA Gazette
The Azteca America Newsletter
Contacts:
EXECUTIVES:
Luis J. Echarte, Chairman
Martin Breidsprecher
CEO
(310) 432-7645
[email protected]
Alberto Santini Lara
Executive VP of Programming,
Production and Marketing
011 52 (55) 1720-1313
Ext. 30816
[email protected]
Marlene Braga
VP of Programming
Ph. (818) 241-5400
[email protected]
Bob Turner
President, Network/SpotTV
Sales
(646) 360-1758
[email protected]
John DeSimone
VP/General Manager
Azteca America TV Spot Sales
(646)360-1790 office
[email protected]
10
Jorge Jaidar
GM, Azteca Stations Group
(818) 844-1441
[email protected]
Distribution and Affiliate
Relations: Juan Pablo Álvarez
011 52 (55) 1720-1313
ext. 39803
[email protected]
Fundación Azteca America:
Nathalie Rayes
(203) 689-5127
[email protected]
Grupo Salinas Corporate
Communications:
Daniel McCosh
011 52 (55) 1720-0059
[email protected]
For further contacts see our website
A Grupo Salinas Company
www.gruposalinas.com
Editorial Committee
Daniel McCosh, Editor • Linda Garcidueñas • Abel Jimenez • Juan
Pablo Álvarez • Ricardo Becerra • Angélica Bengolea • Bruno Rangel
• Nathalie Rayes
About Azteca America
Azteca America engages Spanish-language viewers by creating
unique, passionate and enlightening content that is relevant
to the daily lives of our audience. Wholly owned by Mexican
broadcaster Azteca, S.A.B de C.V., the second-largest producer
of Spanish language content in the world, Azteca America
complements its Mexican programs with an innovative lineup
of shows from third-party producers and distributors to ensure
the finest programming for its audience. The company provides
tailored, multi-platform advertising solutions for clients seeking
to reach the most dynamic consumer group in the country.