Sponsorship - Wisconsin Public Radio

Sponsorship
ON WISCONSIN PUBLIC RADIO
Good for your community and your bottom line.
wpr.org
WISCONSIN PUBLIC RADIO
At A Glance
WPR is one of the oldest and largest public radio organizations in the country.
NETWORKS
Ideas Network - WPR established the Ideas Network more than 20 years
ago, pioneering community engagement through regional, statewide and
national call-in shows that focus on everything from current events to
science, technology and pop culture.
NPR News & Classical Music Network - WPR’s trusted and informative news
programs include: NPR’s Morning Edition, All Things Considered and
Marketplace, plus state and local news breaks every weekday. Classical
music soothes the soul during daytime, evening and overnight hours.
“
HD2 Classical Network - Classical music 24/7 on HD Radio or online.
A small investment
in sponsorship
produced great
results for our event!
”
– Laurel Hauser,
Development Director,
Door County Land Trust
WPR.ORG, TTBOOK.ORG, NOTMUCH.COM - Some of the most used
websites in public broadcasting, WPR-operated sites receive more than 1
Million** page views per month with more than 354,000** average unique
users per month. Live and archive streams (which have pre-roll audio) are
accessed more than one million** times each month. More than 65,000**
listeners have downloaded the WPR Mobile App.
PIONEERS
WPR’s long history of innovation began in 1914 and endures today. From the first
documented transmission of human speech to online streaming, WPR has
continued to develop new programming and technologies.
LOCAL PRESENCE
Regional offices with locally hosted programs, studios, reporters, marketing and
business sponsorship staff build connections and strengthen communities in
Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior.
COVERAGE
WPR broadcasts three networks across most of Wisconsin. 34 radio stations
transmit 56 analog and digital channels that reach more than 425,000* listeners
every week. The website streams all three networks live, reaching about 30,000**
people each week.
NATIONAL PRESENCE
WPR syndicates three weekly programs nationwide: Michael Feldman’s Whad’Ya
Know?, To the Best of Our Knowledge and Zorba Paster On Your Health. These
shows are carried on 290, 176, and 86 stations respectively and heard by about
1.5 million listeners every week.
*ARBITRON FALL 2014 **WPR.ORG DATA 2015
wpr.org
News & Classical
NPR News & Classical
wpr.org
104.7
88.5
WHWA Washburn
Bayfield
WSSU Superior
Douglas
89.9
Ashland
Iron
WHSA Brule
Vilas
Sawyer
Burnett
Florence
Washburn
Oneida
Price
Polk
Forest
Rusk
Barron
Langlade
Marinette
Lincoln
Chippewa
St. Croix
90.7
WVSS
Menomonie
Dunn
Pierce
Marathon
89.7
Menominee
WUEC
Eau Claire
90.9
Clark
Oconto
Shawano
Door
WHRM Wausau
Eau Claire
Pepin
89.7
WHND
Sister Bay
Taylor
Brown
Portage
Waupaca
Wood
Kewaunee
89.3
Outagamie
WPNE Green Bay
Jackson
Trempealeau
Adams
88.9
La Crosse
Winnebago
Waushara
Calumet
Manitowoc
Monroe
WLSU
La Crosse
Marquette
Juneau
Sheboygan
Green
Lake
Fond du Lac
Vernon
Columbia
Sauk
Richland
88.7
Crawford
Dodge
Washington
Ozaukee
Dane
WERN Madison
Iowa
Grant
Milwaukee
Waukesha
89.1
101.7
WSSW
Platteville
Green
Lafayette
91.1
Racine
WGTD Elkhorn
Rock
Kenosha
WGTD
Kenosha
Walworth
103.3
WGTD Lake Geneva
WPR is a service of the Wisconsin
Educational Communications Board
and University of Wisconsin-Extension.
Ideas Network
Ideas Network
wpr.org
90.9
91.3
WUWS
Ashland
Bayfield
KUWS Superior
Douglas
Ashland
Iron
90.3
Vilas
WHBM Park Falls
Sawyer
Burnett
Washburn
Florence
89.9
WHSF
Rhinelander/
Eagle River
Oneida
Price
Polk
Forest
Rusk
Barron
Langlade
Marinette
Lincoln
St. Croix
88.7
WRFW
River FallsPierce
88.3
Chippewa
91.9
WHWC
Menomonie/
Eau Claire
Dunn
WHDI
Sister Bay
Marathon
Menominee
WLBL
Wausau
Clark
Eau Claire
Pepin
91.9
Taylor
AM 930
Door
88.1
Brown
Portage
WLBL Auburndale/Stevens Point
Waupaca
Kewaunee
WHID Green Bay
Wood
Buffalo
Oconto
Shawano
Outagamie
Jackson
90.3
Trempealeau
Adams
La Crosse
90.3
WHAA Adams
Marquette
WHLA La Crosse
WRST
Winnebago
Waushara
89.1
Monroe
Oshkosh
Green
Lake
Juneau
Calumet
Manitowoc
Sheboygan
Fond du Lac
91.7
WSHS Sheboygan
Vernon
In central Wisconsin, the
Ideas Network can also be
heard on HD Radio 90.9
WHRM-3, Wausau.
Sauk
Richland
Crawford
In Central Wisconsin, the
Ideas Network can also be
heard on HD Radio 90.9
WHRM-3, Wausau.
Columbia
AM 970
Dodge
Washington
91.3
Grant
Iowa
WHHI
Highland
90.9 107.9
WHA
Madison
WHA
Madison
Green
Rock
WHAD
Milwaukee
Delafield/
Milwaukee
Jefferson
Waukesha
Racine
Lafayette
Walworth
WPR is a service of the Wisconsin
Educational Communications Board
and University of Wisconsin-Extension.
1208-1A-M
WPR is a service of the Wisconsin
Educational Communications Board
and University of Wisconsin-Extension.
Ozaukee
90.7
Dane
WHA Madison
Kenosha
88.9 WEPS Elgin
wpr.org
PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK
Statewide
The program line-up on your regional station may be slightly different.
Up-to-date schedules can be found at wpr.org.
TIME
MONDAY – FRIDAY
4 AM
World Update from the BBC
5 AM
6 AM
7 AM
8 AM
Morning Edition
Marketplace Morning Report (5:50–6 am)
Morning Edition
Marketplace Morning Report (6:50–7 am)
Morning Edition
Marketplace Morning Report (7:50–8 am)
Morning Edition
Marketplace Morning Report (8:50–9 am)
SATURDAY
Morning Classics
with Stephanie Elkins
To the Best of Our Knowledge
Weekend Edition Sunday
Weekend Edition Saturday
To the Best of Our Knowledge
12 PM
The Midday
with Norman Gilliland
The Met. Opera (Dec. - May)
sometimes starts at 11:30am (times vary)
Afternoon Classics
with Lori Skelton
Saturday Classics
1 PM
5 PM
8 PM
9 PM
10 PM
11 PM
12 AM
All Things Considered
3 AM
Simply Folk
3 PM
4 PM
6 PM
7 PM
Higher Ground
with Jonathan Overby
From the Top
8 PM
9 PM
(Monday - Thursday)
10 PM
Jazz Night in America
11 PM
(Fridays 9pm - 10pm)
Jazz Network
1 PM
5 PM
Fresh Air
Classical Music
11 AM
Sunday Afternoon Classics
All Things Considered
Jazz Network
(Fridays 10pm - 1am)
Classical Music
12 AM
1 AM
1 AM
2 AM
Wisconsin Classical
including the Milwaukee Symphony Orchestra
(Jul. – Sept.)
A Prairie Home Companion
with Garrison Keillor
Exploring Music
9 AM
12 PM
(December - May)
Marketplace
7 PM
Sunday Brunch
with Anders Yocom
All Things Considered
6 PM
8 AM
2 PM
The Metropolitan Opera
4 PM
6 AM
10 AM
Classics by Request
with Ruthanne Bessman
The Odyssey Series
(10:00–10:05 am)
BBC Newshour
To the Best of Our Knowledge
7 AM
Morning Classics
with Norman Gilliland
3 PM
Classical Music
5 AM
11 AM
2 PM
TIME
4 AM
Classical Music
9 AM
10 AM
SUNDAY
Classical Music
Classical Music
2 AM
3 AM
wpr.org
PROGRAM SCHEDULE IDEAS NETWORK
Statewide
The program line-up on your regional station may be slightly different.
Up-to-date schedules can be found at wpr.org.
TIME
MONDAY – FRIDAY
SATURDAY
SUNDAY
The People’s Pharmacy
On the Media
Garden Talk
with The Larry Meiller Show
Only A Game
Zorba Paster
On Your Health
Says You!
Wait Wait...Don’t Tell Me!
A Way With Words
Ask Me Another
America’s Test Kitchen Radio
Says You!
The Best of Car Talk
On Your Money
Wait Wait...Don’t Tell Me!
The Kathleen Dunn Show
(Monday-Thursday)
Zorba Paster
On Your Health
To the Best of Our Knowledge
Science Friday (Friday)
The People’s Pharmacy
This American Life
Travel with Rick Steves
Radiolab
Podcast Playlist
University of the Air
6 AM
7 AM
The Joy Cardin Show
8 AM
9 AM
10 AM
On Point
with Tom Ashbrook
11 AM
The Larry Meiller Show
12 PM
Chapter A Day
1 PM
2 PM
3 PM
4 PM
5 PM
Central Time with
Rob Ferrett
& Veronica Rueckert
7 PM
8 PM
9 PM
10 PM
Reveal (Monday) Latino USA (Tuesday)
Snap Judgement (Wednesday) The Moth (Thursday)
Political Junkie (Friday)
Simply Folk
with Stephanie Elkins
7 AM
8 AM
9 AM
10 AM
11 AM
12 PM
1 PM
2 PM
3 PM
4 PM
6 PM
7 PM
Tent Show Radio
Big Top Chautauqua
8 PM
As It Happens
q (Monday-Thusday)
Dinner Party Download (Friday)
6 AM
5 PM
A Prairie Home Companion
with Garrison Keillor
6 PM
TIME
Old Time Radio Drama
with Norman Gilliland
Old Time Radio Drama
with Norman Gilliland
9 PM
10 PM
To the Best of Our Knowledge )
Snap Judgment (Friday)
(Monday-Thursday)
11 PM
Chapter A Day
11 PM
12 AM
12 AM
1 AM
1 AM
2 AM
BBC World Service
BBC World Service
BBC World Service
2 AM
3 AM
3 AM
4 AM
4 AM
5 AM
5 AM
wpr.org
WISCONSIN PUBLIC RADIO
Digital Sponsorships
How to reach WPR’s online audiences
THE POWER OF ONLINE SPONSORSHIP
WPR.ORG
NOTMUCH.COM
TTBOOK.ORG
The perfect complement to your on-air campaign.
Reach even more of WPR’s great audience at wpr.org
Some of the most used websites in public broadcasting, wpr.org sites receive more
than 750,000 page views per month with more than 200,000 unique visitors per month.
Live and archive streams (which have pre-roll audio) are accessed more than one million
times each month. More than 45,000 listeners have downloaded the WPR Mobile App.
EXPAND YOUR REACH WITH ONLINE SPONSORSHIP
83%
ONLINE ONLY
83% of the weekly online public radio audience have not listened to public radio
on-air in the last seven days.
Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter
17%
ONLINE
& ON-AIR
PRE-ROLL AUDIO
Monthly Rate: $200*
Monthly Impressions:
20,000
TILE
Weekly Rate: $125**
Weekly Impressions:
10,000
*20% discount when purchased in combination with on-air campaign
** $100 when purchased in combination with on-air campaign
WISCONSIN PUBLIC RADIO
Sample Language
The following examples will help you prepare your message for broadcast.
If you have questions, please contact us any time.
KIMBERLY-CLARK CORPORATION
Support for WPR comes from Kimberly-Clark Corporation, home of Kleenex, Huggies and
Kotex brands, dedicated to sustaining the world and strengthening our communities.
Information about Kimberly-Clark is on the web at Kimberly-dash-Clark-dot-com.
SARDINE
Support for WPR comes from Sardine of Madison, located downtown on the shores of Lake
Monona, offering gourmet creations with bistro-style dining. Open for dinner and brunch
on the weekend. Details and menu at Sardine-Madison-dot-com.
“
THE PABST THEATER
I feel a little burst
of pride every time
I hear ‘Support for
Wisconsin Public
Radio comes from
Rutabaga, the
Paddlesport Shop.’
- Darren Bush, Owner
Rutabaga, Madison
”
Support for WPR comes from The Pabst Theater, hosting Capitol Steps, composed of current
and former congressional staffers performing up-to-the minute political humor and popular
songs. Saturday, September 24th at 7. Tickets and info at Pabst-Theater-dot-org.
CHILSON SUBARU
Support for WPR comes from Chilson Subaru in Eau Claire, a family owned dealership
offering fuel efficient all-wheel drive vehicles, including the Legacy, with 36 M-P-G,
updated interior and safety features. More at Chilson-Subaru-dot-com.
NORTH WIND RENEWABLE ENERGY
Support for WPR comes from North Wind Energy, Stevens Point. Partnering with Focus on
Energy to provide clean renewable energy for Wisconsin residents. Specializing in VELUX
residential solar hot water systems. More at north-wind-r-e-dot-com
EAU CLAIRE CHAMBER ORCHESTRA
Support also comes from the Eau Claire Chamber Orchestra. Pianist Christopher Atzinger of
the St. Olaf College music faculty performs overtures by Strauss, Mozart and others at Grace
Lutheran Church, 7:30 on November 20th. Eau-Claire-Chamber-Orchestra-dot-org.
WASHINGTON ISLAND FERRY LINE
Support for WPR comes from Washington Island Ferry Line. Featuring car and passenger
ferries built by local Wisconsin shipyards, operating daily over Death’s Door waters. Ferry
and island information at 1-800-2-2-3-20-94.
wpr.org
WISCONSIN PUBLIC RADIO
Broadcast Guidelines
What you need to know to make the most of your sponsorship announcements.
1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are
signature elements of public radio programming. Copy must be written as concisely as possible.
2.Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than
promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio
has established clarifying guidelines and retains final editorial authority over all announcement copy.
3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non
profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length and
preamble.
4. Each announcement is limited to 15 seconds in length. This includes the preamble. Copy should be able to be read comfortably,
out loud, in 13.5 seconds. A good guideline for this is 35 words.
A. The announcement MUST contain one of the
following preambles:
Statewide
• Contributors to Wisconsin Public Radio include…
• Supporters of Wisconsin Public Radio include…
• Support for Wisconsin Public Radio comes from…
• Support for WPR comes from…
Regional
• Support also comes from…
B. The announcement MUST contain the name of the
business sponsor after the preamble;
» Support for WPR comes from Bobs
Bicycles...
C. Announcement copy MAY contain:
• Location(s) of the business(es):
»» On Main Street; downtown La Crosse; 204
South 15th Street; in Madison and Baraboo.
• A value-neutral description of major product(s)
D. Announcement copy may be changed periodically/
seasonally and/or more than one script may be
rotated through the schedule, as appropriate
or necessary.
E. Announcement copy may NOT contain:
• Any mention of price:
»» No interest rate, pricing information,
discount, savings, or value of any kind
may be included.
• Call to Action:
»» Examples of prohibited words or phrases are:
“call”, “come by”, “be sure” or “learn more at”
in relation to a product or service.
• Qualitative or comparative language:
»» No descriptive or comparative language of
a product or service is allowed. A Business
Support announcement may not explain that
something is “perfect, less filling” or is the
“largest, smallest” or the “most” anything.
and/or service(s), no more than three:
»» Third-party qualifications are not allowed:
»» Acme Woodworking, offering renovation
“board-certified doctor,” “licensed and
insured carpet cleaner.”
services, cabinet making and refinishing.
• Phone number or website. Use of telephone
number and website address together is
discouraged. It is preferable to use one or the other:
»» First-person references (“I, our, my, we”) are
prohibited. Second-person references, such
as “you, your, you’re” are discouraged.
»» Tickets available at 555-1212.
• Endorsements.
»» On the web at Northland Theatre dot org.
• Embedded background music or sound effects.
• An established company slogan (usually allowable).
wpr.org