Yoox Group

Success Stories
“ Hong Kong is an ideal city for e-commerce retailers.”
Luca Martines, Country Director Asia-Pacific
Yoox Group
Getting to Know YOOX Group
Italian Group establishes regional headquarters in Hong Kong to cash in on
consumer appetite for fashion and luxury brands
Established in 2000, Yoox Group is an Italian internet retailer
and e-commerce company of men’s and women’s multi-brand
clothing and accessories serving more than 100 countries
worldwide.
The company has been growing and investing in Asia Pacific
since its first establishment in Japan in 2004 and subsequently
in Mainland China in 2010. The latest piece of the puzzle has
been completed through the establishment of its regional
headquarters in Hong Kong last year. This oversees business in
13 countries including Singapore, Taiwan, Australia, South Korea
and Indonesia.
High Growth Potential in Asia Pacific
Asian demand for fashion and luxury products is rapidly
growing. About 85 percent of the group’s revenue is generated
abroad. Last year, Japan’s growth was around 60 percent and
the year-on-year growth in other countries reached 140 percent,
driven by Mainland China.
“Hong Kong is an ideal city for e-commerce retailers. It has
a simple tax regime, sophisticated IT infrastructure and an
excellent logistics platform, enabling Yoox to develop a unique
package of product and service offerings,” Luca Martines,
Country Director Asia-Pacific, said.
The company operates through two different business lines:
the multi-brand business line, which includes yoox.com, the
virtual store which offers end-of-season premium apparel
and accessories, exclusive collections, home and design, and
artworks as well as the high-end online stores thecorner.com
and shoescribe.com. Second, through the monobrand business
line where the group creates and manages monobrand online
stores for leading fashion brands and offers them a total solution.
YOOX Group delivers in more than 100 countries worldwide. It
has five logistics centres strategically located in the US, Europe,
Japan, Mainland China and Hong Kong to ensure top service to
major fashion markets.
Thanks to its recent establishment in Hong Kong, YOOX is able to
acquire a deeper understanding of local and Asian consumers,
particularly those who already use the internet extensively and
are attuned to online payment methods.
YOOX Group has a unique selection of designers combined
with first-class service levels to customers and a strong and
consolidated expertise in managing e-commerce operations
for leading fashion brands. “We are committed to constant
innovation and have a strong local touch to adapt to market
trends — key factors in the competitive and dynamic
e-commerce arena,” Martines explained.
He finds Hong Kong an “incredible” point of contact between
east and west. “It is a very dynamic city with excellent
infrastructure and processes able to fully support different
types of companies. It is easy to find talent and professionals,
making it one of the best places to set up and run business
in Asia. Thanks to its highly international environment and
its open- minded citizens, life in Hong Kong is very easy,” he
enthused.
Yoox Group
• Established in 2000 and listed on the Milan Stock
Exchange. 2012 net revenue was €376 million
• More than 13 million unique visitors per month and one
order every 14 seconds on average
• Seven offices worldwide: Italy, the US, Japan, France,
Spain, Mainland China and Hong Kong
www.yoox.com
investhk.gov.hk
Original date of publication: July 2013
© Copyright Invest Hong Kong, July 2013. All rights reserved.