UofL Earn-A-Bike Program (Justin Mog).

Justin Mog, Ph.D.
Assistant to the
Provost for
Sustainability
Initiatives
UofL’s Carbon Footprint =
200,000 MT CO2e per year
250,000
Scope 2 T&D Losses
Total emissions (Metric Tons CO2e)
Paper
200,000
Solid Waste
150,000
Directly Financed
Outsourced Travel
Commuting
100,000
Purchased Electricity
Direct Transportation
50,000
On-Campus Stationary
0
2006
2007
2008
Year
2009
2010
President’s Statement
Provost’s Statement
Executive Summary
Our Climate Commitment
Background & Institutional Data
Our Carbon Footprint
Our Greenhouse Gas Emissions
Reduction Plan
Green Purchasing
Energy Conservation and Efficiency
Renewable Energy
Carbon Sequestration
Master Planning
Green Building Design
Composting & Horticultural Practices
Behavior Change: Green Team
Behavior Change: University-wide
Recycling
Transportation
Food
Carbon Offsets
Financing Options
Implementation Structure & Tracking
Progress
Communication, Education &
Engagement
Conclusion
Timeframe
Percent reduction in
net GHG emissions
Target maximum net GHG
emissions
(MT eCO2)
Short Term
2010–2020
20%
154,230
Mid Term
2021–2030
40%
115,673
Long Term
2031–2050
100%
0
Emission Reduction Goals
Goals
Transportation
UofL needs to do
more to discourage
driving to campus
and to encourage:
1. Living close to
campus
2. Riding the bus
3. Biking & walking
4. Carpooling
Results from a March 2010 survey of the UofL community.
Commuting represents 10% of our carbon footprint.
Transportation
1. Free bus rides with UofL ID
2. Enhance walkability & bikeability
3. Free bike to students & employees
willing to forgo a parking permit
4. UofL electronic ride board & carpool
matching
5. Incentives to carpools (preferred
parking, reduced parking fees, shared
permits, etc.)
6. More campus area student housing
7. No idling on campus policy
Earn-A-Bike Program Goals
1. Reduce the vehicle miles traveled to campus (and
associated pollution);
2. Reduce the number of vehicles that must be parked
on and around campus;
3. Increase health and activity levels within the UofL
community;
4. Save money you would otherwise spend on gas,
parking, and other automobile expenses;
5. Reduce traffic congestion; and
6. Reward individuals for not driving to campus.
Earn-A-Bike Program Launch
louisville.edu/sustainability/operations/earn-a-bike-program.html
• Launched Fall 2012 with an annual budget through
UofL’s Climate Action Plan of $175,000.
• Offered 400 vouchers to area bike shops worth up to $400
(sales tax-exempt).
• Each voucher is intended to cover the costs of a solid, basic
commuter bicycle, helmet and U-lock, but could be used to
purchase any bicycling-related products or services offered by
the vendors. Get a new bike, or fix-up and equip the one you
have for year-round commuting with fenders, lights, baskets,
racks, pannier bags, a pump, maintenance tools, lubricant,
spare parts, tubes and tire liners, etc.
Earn-A-Bike Partner Bike Shops
Sent RFP to every single bike shop in the Louisville area.
Mandatory Requirements for Vendors:
• Full-service bicycle shops offering both sales and service.
• All bicycle sales must include a basic warranty & service plan.
• Must provide a range of bicycles and helmets within the $400 price point.
• Vendor must be willing to accept vouchers and submit a monthly invoice to
the university, along with documentation of the value of sales and services
provided in exchange for the vouchers.
Additional Information Requested of Vendors:
• Location(s) of full-service bicycle shops where vouchers could be
redeemed.
• Years in business?
• Describe the range of products and services provided.
• What percent discount are you willing to provide off retail prices for
program participants?
• What type of marketing materials can you provide to help us launch this
program?
Earn-A-Bike Partner Bike Shops
Evaluation Criteria for RFP:
• Range of products and services provided.
• Cost value of products and services, including any discounts.
• Reputation and ability to provide quality products & services.
• Proximity to the university.
Three responded. Vouchers now accepted at:
1. Bike Couriers Bike Shops (4 outlets, No special discounts)
2. Scheller's Fitness & Cycling (3 Louisville area outlets, plus
two in Lexington, 20% discount off advertised retail on bikes,
accessories & labor)
3. Vic’s Classic Bikes (10% discount on parts & accessories)
Earn-A-Bike Applications
• Students, faculty and staff had to apply online over summer.
• Basic eligibility: Must have a valid UofL ID number and must
indicate an understanding that if your application is accepted
for this program, you will have to turn in any current UofL
parking permits and you will not be able to purchase any UofL
parking permits for the next two years.
• Prioritized applicants:
1. Current UofL parking permit holders
2. Former UofL parking permit holders
3. Those commuting from zip codes with an average travel
distance of under 8 miles to the campus they most often
commute to.
4. Date of application
(5. Former program beneficiaries will be given lowest priority.)
Earn-A-Bike Voucher Rules
• Vouchers expire within three months of issue.
• May spend additional personal funds or not redeem full amount.
• Each voucher may only be used for 1 transaction at 1 shop.
• Vouchers may not be combined (goal = more people on bikes)
• No change or gift cards issued. Any unused portion of the
$400 value of the voucher will remain undisbursed and the
university will use these funds for other related programs.
• If lost, vouchers cannot be replaced.
• Users must present UofL ID and submit voucher to the bike
shop at the time of purchase.
• Reported as income for employee recipients, but no tax or
financial aid liabilities for students.
Earn-A-Bike Vouchers
Enthusiastic Response!
• About 800 UofL students, faculty, and staff willing to
commit to not driving to campus for at least two years!
Number Accepted:
% Accepted:
Total Students
440
336
100%
76%
Staff
Faculty Belknap
86
18
292
20%
4%
66%
Current Past
Both Belknap
Permit Permit
HSC
& HSC
Shelby Holders Holders
19
128
1
19
158
4%
29%
0.2%
4%
36%
Make it Educational!
• To pick up vouchers, all accepted applicants had to attend one
of eleven 45-minute orientation and safety sessions.
• Sessions were available at a variety of times and days of the
week on both Belknap campus and Health Sciences Campus.
• Sessions led by experts from Bicycling For Louisville.
• Curriculum included:
- Basic bike safety (on roads and on campus),
- Practical tips for year-round bike commuting (clothing,
carrying stuff, visibility, route planning, etc.)
- Tips of what to look for when shopping with your voucher
- Short videos about how to lock securely, handling traffic, etc.
Check for Learning!
Pre- and post-quiz found we were about 70% effective
in teaching bicycle driving / lane control / intersection
positioning concepts in about 10 minutes of teaching.
Hardest question: On the intersection pictured, which
path is the safest for a cyclist
through the intersection?
Answer: C
24% got the correct answer only after the
class
43% got the correct answer both times
28% chose a wrong answer both times
4% got the correct answer but changed
their mind to the incorrect answer after
the class
Don’t Just Give Away Bikes!
• Part of Bike
Master Plan
• Install bikefriendly
infrastructure
• Keep Educating
• Provide other
transportation
options (bus,
carpool, carshare, bikeshare)
Justin Mog
[email protected]
852-8575
Assistant to the Provost for
Sustainability Initiatives