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PDF Version - International Trademark Association
INTABulletin The Voice of the International Trademark Association October 15 2014 Vol. 69 No. 19 AssociationNews AssociationNews INTA’s 2014 Volunteer Service Awards Winners Cynthia Rowden and Virginia Taylor Win 2014 INTA President’s Awards The 2014 INTA President’s Awards go to Cynthia Rowden (Bereskin & Parr LLP, Canada) and Virginia Taylor (Kilpatrick Townsend & Stockton LLP, USA). The President’s Award is designed to acknowledge the profound appreciation of the global trademark community to individuals who, over the course of a career in trademark and related IP law, have made a lasting impact on INTA and the Association’s mission. Criteria for nomination are: • Consistently outstanding service to the Association through work on committees, task forces and/or the Board of Directors; • Innovative approaches to the fulfillment of INTA’s mission that have had an enduring impact on the Association; and • Role model and leader in the practice of trademark law. Cynthia Rowden has been consistently active on INTA committees for more than two decades. She was a member of the Board of Directors from 2000 to 2001, chaired the Publishing Board from 2002 to 2003 and served as Co-Chair of the 2006 Annual Meet- In This Issue AssociationNews ing Project Team. She currently is a member of the Trademark Office Practices Committee. Those who nominated her for the President’s Award described her as a “dedicated, knowledgeable and expert practitioner” who is “devoted to educational activities and the advancement of trademark law” and “the model of a gracious and hard-working volunteer,” among many other compliments. Ms. Rowden heads the Trademarks Practice Group at Bereskin & Parr in Toronto, Canada. When nominating Virginia Taylor for the President’s Award, her peers described her as “a ubiquitous leader in the field of trademarks,” an “invaluable role model for young lawyers,” and “a selfless mentor.” Ms. Taylor is Senior See “Awards” on page 2 Law&Practice Welcome New Members 2 A Guide to Filing Amicus Curiae Briefs in Latin America 3 Why Renew Your Company’s INTA Membership? 6 Volunteer Spotlight Elliott Bankendorf 7 Feature “Coexistence or No Existence”: Chances and Challenges of Coexistence Agreements Virginia Taylor Cynthia Rowden 8 China11 Colombia11 European Union 12, 13 Italy14 New Zealand 15 Panama16 Spain17 United Kingdom 18 United States 18, 19 The five categories of Volunteer Service Awards recognize those who provide exemplary volunteer service to the Association and to the broader public during a specific year. Subcommittee chairs, committee members and non-committee volunteers, such as speakers at INTA education programs and authors of INTA publications, are eligible for Volunteer Service Awards. Nominees must have shown exemplary volunteer service above and beyond their regular activities in the Association since the 2013 Leadership Meeting. The award for the Advancement of Trademark Law recognizes individuals whose efforts during the year have led to the advancement of substantive trademark law and practice. This year’s winners are Theodore Davis (Kilpatrick Townsend & Stockton LLP, USA) and Verena von Bomhard (Hogan Lovells (Alicante) SL y Cia, Spain). This year’s award for the Advancement of Committee or Subcommittee Objectives goes to Mark Feldman (DLA Piper LLP, USA) and Michael Hawkins (Noerr Alicante IP, S.L., Spain). The award for the Advancement of the Association is presented to individuals whose participation, efforts and progressive thinking have most notably advanced the objectives of the Association as outlined in INTA’s Strategic Plan. The 2014 winners are Mona Lee (Hanol Law Offices, South Korea) and Paul McGrady (Winston & Strawn LLP, USA). The award for Pro Bono Services Provided by Individuals goes to Loreto Bresky (Alessandri & Compania, Chile). The award for Pro Bono Services Provided by Organizations goes to Katten Muchin Rosenman LLP (USA). Award winners will join INTA President Mei-lan Stark at this year’s Leadership Meeting, in Phoenix, Arizona, USA, for a panel discussion on their experiences with Association service and advice for members on becoming active. Complete coverage of the awards presentation and details on the award winners will appear in the December 1 INTA Bulletin. AssociationNews 2014 INTA President’s Awards Continued from page 1 Counsel at Kilpatrick Townsend & Stockton in Atlanta, Georgia, and has been actively serving INTA since the Association was known as the USTA. She has chaired the Publications and International Forums Committees, as well as the Publications Board. She also was an original editor of INTA’s U.S. State Trademark and Un- fair Competition Law, was the original author of the U.S. chapter in Worldwide Trademark Transfers and assisted greatly in preparing the first edition of Trademark Administration. She currently serves on the Legal Practice Resources Committee. The President’s Awards will be presented on Thursday, November 13, at this year’s INTA Leadership Meeting in Phoenix, Arizona, USA. Complete coverage of the awards presentation and interviews with the award winners will appear in the December 1 INTA Bulletin. DT Ward PC, Groton, Massachusetts, USA Energizer Personal Care, Shelton, Connecticut, USA Evoqua Water Technologies LLC, Lowell, Massachusetts, USA Fox, O’Neill & Shannon, S.C., Milwaukee, Wisconsin, USA Frei Patentanwaltsburo, Zurich, Switzerland Freund & Brackey, LLP, Beverly Hills, California, USA Fuerst Group, Inc., Menlo Park, California, USA Harness, Dickey & Pierce, PLC, Reston, Virginia, USA Inhouse Legal Advantage, Balwyn, North Australia Jorge Carreno Abogados, Bogotá, Colombia Julius and Creasy, Colombo, Sri Lanka KidKraft, LP, Dallas, Texas, USA Kinstellar Business Services SARL, Istanbul, Turkey Koushos Korfiotis Papacharalambous, LLC, Nicosia, Cyprus LawPlus Myanmar Ltd., Dagon Township, Yangon, Myanmar Lawyers at Large LLC, Tiburon, California, USA Lion Pty Ltd, Sydney, Australia Marc Jacobs International, LLC, New York, New York, USA Milcev Burbea, Intellectual Property Office, Bucharest, Romania Montague Law PLLC, Lexington, Kentucky, USA NCC Group plc, Manchester, United Kingdom Novian & Novian LLP, Los Angeles, California, USA Ofelia Tsonkova –Law Office, Sofia, Bulgaria ■ Welcome New Members ASG Rechtsanwaelte, Berlin, Germany Al-Rahim Trademark & Patent Attorneys, Lahore, Pakistan Ann Carlsen & Company, Burnaby, British Columbia, Canada Asesoria Empresarial Yeara Vidal & Asoc., Santo Domingo, Dominican Republic Bell Nunnally & Martin LLP, Dallas, Texas, USA Cajun Operating Company d/b/a Church’s Chicken, Atlanta, Georgia, USA Cervera & Romo De Vivar, S.C., Distrito Federal, Mexico Chambers of Law, Ludhiana, India Clark Gross Law Offices, Los Angeles, California, USA Coffey Burlington, P.L., Miami, Florida, USA INTA Bulletin Committee To contact the INTA Bulletin Committee, email [email protected]. Chair Barbara Sullivan, Henry Hughes Vice Chair Liisa Thomas, Winston & Strawn LLP Co-Chairs, Features Subcommittee Elizabeth Buckingham, Dorsey & Whitney Peter McAleese, AKRAN Intellectual Property Srl Co-Chairs, Association News Subcommittee Barbara Barron Kelly, Corsearch Katherine Dimock, Gowling, Lafleur, Henderson Co-Chairs, Law & Practice: AsiaPacific Subcommittee Chetan Chadha, Chadha & Chadha, An Intellectual Property Law Firm Co-Chairs, Law & Practice: Europe & Central Asia Subcommittee Mary Bleahene, FRKelly INTA Bulletin Staff INTA Officers & Counsel Chief Executive Officer Etienne Sanz de Acedo President Mei-lan Stark, Fox Entertainment Group Thomas Mudd, Zeiner & Zeiner Director, Marketing and Communications James F. Bush President Elect J. Scott Evans, Adobe Systems Incorporated Managing Editor, News & Policy Eileen McDermott Vice President Gabrielle Olsson Skalin, Inter IKEA Holding Services S.A. Co-Chairs, Law & Practice: Latin America & the Caribbean Subcommittee Martín Chajchir, Marval, O’Farrell & Mairal Carlos Corrales-Azuola, Corrales Core IP Chair, Law & Practice: Middle East & Africa Subcommittee Ghaida Ala’Eddein, Saba & Co. IP Co-Chairs, Law & Practice: United States & Canada Subcommittee Robert Felber, Waller, Lansden, Dortch & Davis Catherine Hoffman, Mayback & Hoffman Senior Periodicals Editor Joel L. Bromberg Designer Eric Mehlenbeck Vice President Lucy Nichols, The Center for Responsible Enterprise and Trade (CREATe) Treasurer Joseph Ferretti, PepsiCo, Inc./ Frito-Lay, Inc. Secretary Ronald Van Tuijl, JT International S.A. Counsel David Fleming, Brinks Gilson & Lione Joseph Yang, Lee and Li, Attorneys at Law Although every effort has been made to verify the accuracy of items in this newsletter, readers are urged to check independently on matters of specific interest. The INTA Bulletin relies on members of the INTA Bulletin Committee and INTA staff for content but also accepts submissions from others. The INTA Bulletin Editorial Board reserves the right to make, in its sole discretion, editorial changes to any item offered to it for publication. For permission to reproduce INTA Bulletin articles, send a brief message with the article’s name, volume and issue number, proposed use and estimated number of copies or viewers to [email protected]. INTA Bulletin sponsorships in no way connote INTA’s endorsement of the products, services or messages depicted therein. © 2014 International Trademark Association 2 October 15, 2014 Vol. 69 No. 19 AssociationNews A Guide to Filing Amicus Curiae Briefs in Latin America Alvaro Jose Correa Ordonez Baker& McKenzie, Bogotá, Colombia Sasha Mandakovic Falconi Falconi Puig Abogados, Quito, Ecuador Both are members of the International Amicus— Latin America Subcommittee. The legal term amicus curiae is Latin for “friend of the court”—that is, someone who, while not being party to a legal proceeding, can nonetheless present to the court his views on the law applicable to the case. The purpose is clearly to influence the court’s decision, which not only is relevant to the case that is being tried but also may have broader effects by way of the precedent that the decision generates. Attorneys in common law jurisdictions usually are familiar with the concept, whereas civil law– trained attorneys generally are not. This may be explained by the fact that, broadly speaking, precedent plays a fundamental role in common law; while there are statutes, it is the judicial decisions in prior similar cases that shape the resolution of new ones. On the other hand, civil law relies more on the codification of the law, and the judge’s task is supposedly limited to applying its provisions to the facts of the case. So, if the law is not shaped by precedent in civil law countries, as many people think, why bother preparing and filing an amicus brief for a third party’s case? Despite what may be said about the method civil judges use to reach a decision in a case, written law organized in codes, as specific as it may get, cannot determine the outcome of all possible disputes in advance, and its application will always require interpretation. This is where case law can become fundamental. It would be naive to think otherwise. (See George P. Fletcher & Steve Sheppard, American Law in a Global Context: The Basics 30, 34 (Oxford University Press, 2005).) Any experienced advocate can attest to the utility of citing prior case law in civil law tradition courts, even when it is not binding. This brings us to the two fundamental questions this article seeks to answer: 1. Is it possible to file amicus briefs in Latin American countries, all of which are civil law jurisdictions? 2. If filing is possible, what rules must be followed? There is no single answer to either question. Some Latin American countries allow the filing of amicus briefs; others accept them informally by way of an affidavit, an expert opinion or a written submission; and still others do not accept them at all. Most countries that do accept them have very broad rules and no specific procedure for the filing, which is in stark contrast to the detailed rules that govern filings in the United States. Latin America Survey The INTA International Amicus Committee’s Latin America Subcommittee has put together the following chart, which covers 15 of the most important Latin American jurisdictions: See “Amicus” on page 4 Country Is Filing Possible? Conditions Required for Acceptance of Amicus Briefs Court Level Argentina Yes. 1. The filing party must justify its interest to take part in the case and identify whom it is supporting. 2. Disclosure of whether financial aid or guidance from any party has been received and whether the case may result in an economic benefit for the filing party. 3. The matter must be of public interest or collective importance. The Supreme Court will decide which cases are suitable for the filing of an amicus brief. Local practitioners understand that this requirement may exclude cases of a commercial nature, such as trademark cases. 4. The court may, ex officio, call upon an expert to request a specific opinion. 1. At the originating court. Bolivia No. Brazil Yes, pending approval of the Draft Code. Chile No. Colombia Not formally. 1. Third parties may intervene with Administrative Courts in annulment proceedings grounded in a general interest in support of any of the parties involved in the action. (Art. 223 CPACA (Code of Administrative Procedure and Administrative Disputes)). Special conditions must be met if the action involves a particular (not general) interest (Art. 224 CPACA). 2. Civil courts allow a third party to intervene as long as the party shows a legitimate interest in the case (Art. 71 CGP (General Code of Procedure)). 3. In cases that involve a collective interest, third parties may intervene without the need to address a particular or legitimate interest (Art. 171 CPACA). 2. At the appeal instance. At the Supreme Court. [The As provided by the new draft Civil Procedure Code, currently in discussion in the provision is currently under Brazilian Congress: 1. The reporter judge may admit the intervention from agencies or entities, taking into examination by the Court]. consideration the importance of the question. 2. The requirements for intervention are: (a) The litigated question must be absolutely relevant; (b) The amicus brief must have a high degree of importance; and (c) The amicus brief must be filed before the beginning of the trial. 1. Higher Administrative Court (Council of State). 2. Supreme Higher Court. 3. Constitutional Court. 3 AssociationNews A Guide to Filing Amicus Curiae Briefs in Latin America Continued from page 3 Country Is Filing Possible? Conditions Required for Acceptance of Amicus Briefs Court Level Costa Rica Yes. Participation is feasible and available in judicial proceedings. 1. In the case of judicial proceedings before the Court for Administrative Matters, Article 13 of the Administrative Procedure Law provides that any third party may request its participation and intervention before the administrative judges without the need to demonstrate a special or direct interest in the outcome of the process. The intervening amicus will be party to the proceeding in the stage currently ongoing when the amicus brief is filed. Likewise, the third party does not need to demonstrate capacity in order to intervene in such a judicial proceeding because it is not considered a party as such. Hence, it cannot claim the payment of fees nor be condemned to pay them. The intervention of the amicus may be subject to opposition by the parties, and a decision on this intervention is adopted by the judges within the preliminary hearing of the proceeding. Article 13 is also applicable at the administrative non-judicial stage, such as at the Costa Rican Patent and Trademark Office. 2. Third parties may intervene at both the judicial and the non-judicial stages in cases of annulment proceedings grounded in a general interest in support of the interest of any of the parties involved in the action (e.g., public health or consumer issues). Special conditions must be met if the action involves a particular (not general) interest. Institutions, corporations and governmental institutions, representatives of general rights, and groups that defend collective interests are authorized by law to be third parties. The participation of the third party may be asserted at any time before the decision at first instance, and the third party will enter into the process at whichever stage is ongoing at the time of filing, provided this does not serve to avoid the expiration of any procedural deadlines. In civil proceedings, Article 112 of the Civil Procedure Code provides that any third party can intervene in an action only for the purpose of contributing to the victory of one side, as a result of its having a juridical interest in such outcome. The intervening party will be party to the proceeding in the procedural stage currently ongoing. 1. Constitutional Court. 1. At the Constitutional Court level, the only requirement to file a brief is the interest to do so, and it can be done anytime before a ruling is issued. The interested party 2. Lower-level courts and can even request an oral hearing; however, it is up to the judge to grant it. the PTO. 2. At the ordinary civil courts, contentious administrative courts or even the Patent and Trademark Office, amicus briefs may be filed by way of an expert opinion or a written submission. However, they are not expressly recognized as such. Ecuador Yes. El Salvador No. Honduras No. México Yes. 1. The amicus brief must contribute to the resolution of a constitutional dispute at the 1. Supreme Court only. local Supreme Court or within one of its chambers/panels. Panama Yes. 1. The amicus brief must contribute to the resolution of a constitutional dispute at the 1. Supreme Court only. local Supreme Court or within one of its chambers/panels. Paraguay Yes. 1. The subject matter must be of public interest. The intervention must be filed before 1. Before the final ruling. the final ruling takes place. 2. Supreme Court only. 4 October 15, 2014 Vol. 69 No. 19 AssociationNews Country Is Filing Possible? Conditions Required for Acceptance of Amicus Briefs Court Level Peru Yes. 1. Amicus briefs can be accepted under certain circumstances in trademark proceedings; however, the acceptance of this kind of brief is subject to the discretion of INDECOPI (Peruvian Patent and Trademark Office). 2. An amicus brief can be filed only in proceedings that involve a specialized discussion of matters of public interest, and by a person or entity specialized in the matters discussed in the proceeding. 1. Before the Administrative Court of Appeals of INDECOPI (Tribunal). Uruguay Not formally. 1. Amicus briefs have been filed in a few cases, mainly related to human rights in the course of criminal procedures. 1. To date, amicus briefs have been accepted only in human rights proceedings. 2. Supreme Court. Venezuela Not formally. 1. Third parties may participate as an interested third party or as an expert. INTA and Amicus Briefs INTA traditionally has been at the forefront of filing amicus briefs on trademark-related matters, particularly in the U.S. courts, where the Association has made more than 25 filings since 2000. These filings have occurred in landmark cases even at the Supreme Court level, and the court has agreed with INTA´s position on several occasions. Examples are TrafFix Devices, Inc. v. Marketing Displays, Inc., which dealt with trade dress protection issues for product features of an expired utility patent, and Nike v. Already, where the discussion focused on Lanham Act false advertising claims. However, INTA has also been active in filing amicus briefs in other parts of the world, including Australia, Canada, China, the European Union, Indonesia, Japan, Korea, Mexico, New Zealand, Paraguay, Russia and the United Kingdom. The list of filed amicus briefs, with texts, is available at http://www.inta.org/Advocacy/Pages/Amicus.aspx. Any individual—even a non-member—can request that INTA consider filing an amicus brief if it could be of value to a court. The International Amicus Committee is charged with the task of drafting briefs, and they are approved for filing by the Executive Committee of the Board of Directors. INTA’s policy on amicus briefs states that matters must be adjudicatory in nature and must meet at least one of the following criteria: 1. The views of the Association have been specifically requested by the tribunal; or 2. The question to be addressed directly affects the activities of the Association; or 3. The matter must involve, relate to, or potentially affect the law of trademarks, trade names, or trade dress, the law of unfair competition, or other related laws (e.g., right of publicity, false advertising, surveys, domain names), or procedural issues related to such matters (e.g., standing, jurisdiction, remedies), and a filing by INTA must be reasonably likely to advance the strategic goals and objectives of the Association. A complete description of INTA’s amicus brief policies and procedures may be found at http://www.inta.org/Advocacy/Pages/AmicusBrief.aspx. 1. First-level appeal. Conclusion Amicus briefs can play an important role in helping courts, even those in civil law jurisdictions, in the application of trademark law. When analyzing trademark cases, civil and criminal law courts are not highly skilled in IP legislation, doctrine and case law. Amicus briefs allow the courts to have an expert, skillfully written opinion that may constitute a guideline for the interpretation of IP law. Civil law countries should encourage amicus briefs so that experts such as INTA can intervene when the complexity of the case so requires. INTA has filed an amicus brief in two Latin American countries (Mexico and Paraguay). While several other important jurisdictions in this region allow their filing, the Association has received very few requests to do so. The International Amicus Committee’s Latin America Subcommittee encourages individuals to consider requesting INTA submissions when appropriate and in accordance with the Association’s amicus brief policies and procedures. ■ Looking for a gateway to country-specific links for trademark offices, laws, domain name resources and more? Find it in the Country Portal in INTA’s Global Trademark Resources. Visit www.inta.org/CountryPortals 5 AssociationNews Why Renew Your Company’s INTA Membership? Christopher Turk, The H.D. Lee Company, Inc., Wilmington, Delaware of the In-House Practitioners Committee, so meeting with other in-house counsel to discuss best practices, and also outside counsel to renew and strengthen relationships and to pick up tips and tricks about how to solve common problems, is where I find the most value overall. Chris Turk is General Counsel at The H.D. Lee Company, the IP-owning subsidiary of VF Corporation. He spoke with the INTA Bulletin about the reasons the company has been renewing its membership for the last 15 years. How long have you been a member? I’ve been participating at the Annual Meeting since 2000, and H.D. Lee has been a member for 15 years, since 1999. What’s your first Annual Meeting memory? My first Annual Meeting was in 2000, but the first Annual Meeting I really remember in detail was in San Diego, in 2005. It was the first time I’d participated at the Meeting as an in-house counsel, which made it a very different experience. Networking with other in-house people and finding out how they did things was an incredible help to me. Where do you find the most value in membership now? It’s still the networking. I’m now Vice Chair What’s the greatest value for the company? For the company, the ability to get lots of work done in face-to-face meetings and training, which we hold during the Annual Meeting, is invaluable. We meet with associates from around the world, and that benefits the company as a whole. Also, getting to meet my VF colleagues in other offices face-to-face is beneficial. I’m also trying to make the policy work that INTA does more of a priority for our company. We need our policy voice heard, and I’d like to make more use of INTA’s policy team, particularly in Asia. Are there other ways you make use of your membership throughout the year? We turn to the Country Guides on a regular basis—we use them all the time. It’s amazing how useful they can be for doing international business. You can learn a lot on the INTA website generally, and also by speaking at and attending various INTA events. That has been very educational. Why should trademark professionals join INTA? If you’re in a small in-house role, the amount of information you can glean from one Annual Meeting is invaluable. The opportunities you Avoid Regrets Further Down the Line Settlement and coexistence agreements are intended to solve problems, not cause them. All too often, though, oversights can result in an arrangement’s unraveling. Find out how to minimize the likelihood of recurring disagreements in “Settlement & Coexistence Agreements” in INTA’s Practitioners’ Checklists series, available exclusively to INTA members. Visit www.inta.org/practitionerschecklists 6 October 15, 2014 Vol. 69 No. 19 get from attending events like the in-house practitioners and first-time attendees receptions at the Annual Meeting are well worth the cost. And if you’re in a big company, “you never know what you don’t know”—there’s still a lot The opportunities you get from attending events like the in-house practitioners and first-time attendees receptions at the Annual Meeting are well worth the cost. of information you can get. Also, there are too many good trademark attorneys to pick one, so at the Annual Meeting I like to ask potential counsel, “What have you done that’s unique?” Anyone can say they’re cheaper, but getting an attorney to think outside the box for you face-to-face is a great help in hiring outside counsel. VolunteerSpotlight Elliott’s first job after graduation was as a tax lawyer at the Blue Cross and Blue Shield Association (BCBSA); then the retirement of the trademark manager—up to then it had been a non-attorney position—gave him the opportunity to unleash his creative side. He returned to the classroom to take trademark-related classes at John Marshall Law School, and soon he became the Association’s first trademark lawyer. Elliott took the lead on many initiatives during his career at the BCBSA and acted on behalf of his employer in disputes not only in the United States but also in South America, Asia and the Pacific Rim. Elliott Bankendorf To quote leg- endary basketball coach John Wooden, “Happiness is a moment-to-moment choice, one that many have a hard time making.” After you meet Elliott Bankendorf, it doesn’t take you long to realize that he has found happiness by seizing many moments. Armed with a degree in accounting from DePaul University and a scholarship to the University of Illinois Law School, Elliott was on his way to making his longtime interest in law a career. While in law school he passed the CPA examination. Today, Elliott is with the firm of Partridge IP Law, where he represents trademark owners both large and small, including businesses listed on the New York Stock Exchange and the largest entity in an international jurisdiction. He concentrates his practice in the areas of trademark development, transfer and protection, both in the United States and internationally; licensing and portfolio management; and representing clients in court litigation and before the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board. Long active at INTA, Elliott has been a director of the Association and has served on many of its committees. True to form, he regards as his favorite committee whichever one he is on at a given moment. His first involvement was as a member of the Audit Subcommittee of the Finance Committee (whose responsibilities have since been transferred to the Board of Directors); afterward, he joined the Not For Profit Committee (now the Nonprofit Organizations Committee) at the request of its first chair. Elliott has spoken on various aspects of trademark law for the Association and is the author of several articles on trademark law, including several concerning the relationship between trademark law and HIPAA (the Health Insurance Portability and Accountability Act of 1996). In his spare time, Elliott enjoys listening to oldtime radio shows, from the era when they were filled with comedy and drama. He finds that many of the commercials for products that are no longer advertised not only are amusing but also recall how much the trademark world has changed over the decades since the shows first aired. Colleen M. Sarenpa Polaroid, Minnetonka, Minnesota, USA INTA Bulletin--Association News Subcommittee When Trademarks with OTHER IP RIGHTS Munich, Germany December 8–9 Strong IP Protection Requires the Right Tools Join leading authorities at advanced-level sessions to discuss the emerging issues in this area and achieve a solid understanding of the many opportunities and pitfalls of intersecting rights. Topics include: • How can product designs be protected as two- or three-dimensional marks and through other IP laws? • How can trademark law protect artistic works and unregistered geographical indications? • How can trademarks be subject to unfair competition law, comparative advertising statutes or consumer protection, privacy and right of publicity laws? For more information and to register please visit: www.inta.org/2014tmoverlap 7 Features “Coexistence or No Existence”: Chances and Challenges of Coexistence Agreements Under General and German Trademark Law Morten Petersenn Hogan Lovells International, LLP, Hamburg, Germany INTA Bulletin—Features Subcommittee In the world of business and commerce it is not uncommon for two parties to use similar or identical trademarks to market their goods and services. The more crowded the national and supranational trademark registers become, the more potential conflicts arise. However, such conflicts do not necessarily lead to contentious proceedings. Instead, many parties frequently are willing to solve disputes amicably—most have realized that often it’s either “coexistence or no existence,” as British philosopher Bertrand Russell put it. The common tools for two parties to coexist peacefully are prior-rights agreements, or other kinds of coexistence agreements. The aim of this article is to provide an overview of typical terms, problems and potential pitfalls of coexistence agreements. While mostly of general relevance, the article also highlights some aspects that are to be taken into account under German law. Particularly in cases where the party with the older trademark rights is a German company, it will be necessary to keep German legislation and jurisdiction in mind, as most likely the German company will insist on including a provision that the coexistence agreement shall be subject to German law. Possibilities of Demarcation Coexistence agreements can settle a number of issues regarding trademarks and their use. Often they are preceded by an opposition, a warning letter or a request for consent, and most frequently they are drawn up to set out rules about the use of the conflicting trademarks and the delimitation of registered goods and services, and about the waiving of legal claims arising out of the parties’ respective trademark rights. There are numerous ways of demarcation that ensure that two conflicting signs can peacefully coexist in the market. The parties can agree, for example: • on a regional segmentation (e.g., the appli- cant for a Community trade mark can agree not to use the mark in a specific national market of the European Union); • that the owner of a word mark will use its mark in a specific graphical form only; 8 October 15, 2014 Vol. 69 No. 19 • that one party will use the mark for a spe- cific subcategory of registered goods only; and/or • to direct their products to specific customers only (e.g., intermediaries or resellers, as compared to end consumers). Such provisions are aimed at ensuring that the parties do not interfere in each other’s relevant markets. Once the terms of the agreement are in place, the owner of the younger mark can register and use its mark without any legal hindrances from the other party. Likewise, the owner of the earlier mark does not have to pursue its opposition or objection to the younger mark to safeguard its rights and can eliminate the risk that the owner of the younger mark will attack its rights at some point in the future or in a jurisdiction different from the one in which the dispute arose. Therefore, coexistence agreements are beneficial for both parties. Coexistence agreements always require careful examination of their scope and effectiveness. Typical Structure of Coexistence Agreements Most coexistence agreements are drawn up in a similar layout. After a preamble, which usually gives some general information about the contracting parties, their field of activity and their respective trademarks, the obligations of both parties, as discussed above, are enumerated. The agreement typically concludes with some final provisions. These can, and normally do, include references to the competent court, the applicable law (mostly where the parties are from different countries), the applicable language of interpretation (in cases where agreements are drafted in two languages to facilitate understanding between parties of different nationalities) and the countries in which the agreement shall apply. Most frequently the final provisions also include some general contractual clauses, such as a written form requirement and a clause stating that a possibly invalid individual provision shall not affect the validity of the remaining provisions, but shall be replaced by such legal provision as comes closest to the intention of the parties. Scope of the Agreement Coexistence agreements always require careful examination of their scope and effectiveness. Generally speaking, when interpreting the content of an agreement, the wording, the purpose and the overall context of the agreement must be taken into consideration. While these rules apply to all kinds of contracts, German case law includes some more specific rules for the interpretation of coexistence agreements (German Federal Court of Justice (Bundesgerichtshof (BGH)), Dec. 7, 2010, Case No. KZR 71/08—Jette Joop): • If the agreement provides that the trade- mark can be used for certain goods, this may imply, when considering the purpose and context of the agreement, that use for other goods shall be prohibited. • Written correspondence between the parties regarding the agreement can be of importance for the parties’ mutual understanding of the agreement and therefore may be consulted for its interpretation. • For the validity of the agreement the prevail- ing legal status at the time of the conclusion of the agreement is binding; if legislation or jurisdiction changes, generally this does not affect the validity of the agreement. In another ruling, the German Federal Court of Justice clarified that the written form of the agreement usually shall be presumed to be correct and complete (BGH, Jan. 18, 2001, Case No. I ZR 175/98—buendgens). If an agreement sets out its provisions in an extensive and detailed form, it is unlikely that an issue that was not explicitly dealt with may nonetheless be interpreted as being regulated by the parties. Problems regarding the scope of an agreement may also arise if the parties agree that they may use their respective trademarks for goods or services that fall under a specific class of the Nice Agreement. Which goods or services fall within one particular Nice class may change over the years as new editions of the Nice Classification are adopted. It can, therefore, be preferable to name the specific goods and services in connection with which Features the trademark may be used, instead of just referring to the Nice class. Duration and Cancellation Coexistence agreements usually are in effect for an indefinite period of time. They constitute a continuing obligation, which can be terminated only by means of an ordinary or extraordinary termination. The possibility of an ordinary termination can be included in the agreement itself, in provisions regulating the time period within which the termination can be declared and the accepted reasons that will justify a termination. Such provisions, however, are rather uncommon. Therefore, in practice, the right to terminate the agreement for extraordinary reasons plays a greater role, and it is given even if it is not specifically defined in the agreement. Such an extraordinary termination can be declared only for a compelling reason. Whether a reason is compelling enough must be decided on a case-by-case basis by weighing the respective interests of the parties. In any case, the circumstances that justify a party’s request for an extraordinary termination of the agreement must be so severe that upholding the agreement would be unbearable for that party. By way of example, the constant and substantial violation of the agreement by the other party or the registration of a very similar trademark in order to circumvent the regulations of the agreement would qualify as a compelling reason (German Regional Court Hamm, Nov. 22, 1984, Case No. U 105/90—Grohe). Such actions against the “spirit of the contract” damage the parties’ mutual trust so substantially that upholding the agreement would be unacceptable for one of the parties. By contrast, economic considerations generally are not a compelling reason for an extraordinary termination of the agreement. If upholding the agreement would, however, put the continuation of the business or the existence of the company in danger, an extraordinary termination might be admissible (BGH, June 15, 1951, NJW 1951, 836). This is rarely the case, especially when one takes into account the fact that actions that were taken at the cancelling party’s own risk or that were caused by the cancelling party itself cannot justify a termination (id.; BGH, Feb. 11, 1981, NJW 1981, 1265). Another reason for a coexistence agreement to be terminated may be one party’s loss of its trademark rights. Trademark rights can be considered the foundation of a coexistence agreement: The agreement’s main purpose is to regulate the parties’ respective trademark rights and to avoid future disagreements involving conflicting trademarks. If those trademark rights cease to exist, the basis for the agreement no longer exists, nor does the balanced quid pro quo system that is inherent in the agreement. Naturally, there cannot be a coexistence between trademarks if there is only one trademark left to exist. Therefore, a coexistence agreement has effect only as long as both parties’ trademark rights exist (Bökel, GRUR 1972, 28, 30 et seq.). To avoid uncertainties about the continuance of the agreement in the case of one party’s losing its trademark rights, it is advisable to include a clause providing that the coexistence agreement shall remain in effect only as long as both parties’ trademark rights exist. Brand owners should establish an internal system by which they monitor the contracting parties to agreements relating to key brands. explicitly agreeing to the coexistence agreement in a formal declaration of commitment in order to be bound by it. The challenge is how to make sure that the parties to the agreement many years later comply with their obligation to make the agreement binding on potential legal successors. Obviously, at the time the agreement is concluded, the parties well know their obligations. However, experience shows that companies often do not store coexistence agreements professionally and simply forget about such agreements later on. In such a case, the company management might simply forget to impose the obligations set forth in the coexistence agreement on the purchaser. As a result, the contracting party to the agreement might not be able to enforce obligations spelled out in the agreement on the purchaser and have damage claims only against the other original contracting party. Such damage claims may not really be useful if the contracting party can no longer rely on the coexistence agreement. Moreover, a damage claim might not be enforceable if the original contracting party has ceased to exist (e.g., because it became insolvent). Therefore, in order to reduce these practical risks, brand owners should establish an internal system by which they monitor the contracting parties to agreements relating to key brands. That way, the contracting parties can react, for example, if and when they learn through the press that the brand owner is considering selling its business or part of it. In such a case, the contracting party could remind the brand owner of the outstanding obligations, in particular with regard to the succession clause in the agreement. Legal Succession Antitrust Law Issues It goes without saying that a coexistence agreement regulates only the relationship between the contracting parties. If the trademark rights of one party are assigned to a third party, the obligations that derive from the agreement are not automatically passed on to the legal successor (BGH, Feb. 27, 1981, Case No. I ZR 78/79—Gigi-Modelle). The contracting parties to the agreement are legally not able to impose the agreement’s obligations on a third party, as this would be considered an inadmissible contract at the expense of third parties (German Regional Court Stuttgart, July 30, 1991, Case No. 2 W 76/89—settled out of court). Demarcation naturally goes hand in hand with market segmentation. It therefore has the potential to restrain competition. Against this background, coexistence agreements, while being beneficial to the parties, can be inherently problematic from a competition law perspective. The European Court of Justice (ECJ) has ruled that a coexistence agreement is likely to violate antitrust laws if it imposes obligations only on one of the parties. This virtually controls that party’s sales and distribution instead of protecting both parties’ trademark rights. (BAT Cigaretten-Fabriken GmbH v. Commission of the European Communities, Case 35/83 (ECJ Jan. 30, 1985) (TOLTECS vs. DORCET II).) The ECJ has, however, acknowledged those agreements to be a necessary and legally admissible instrument to minimize court proceedings over trademark issues. (See, to that effect, Guidelines on the Application of Article 101 of the Treaty on the In practice, coexistence agreements usually include a reciprocal provision, in which the parties agree to impose the obligations laid down in the agreement on potential legal successors. This provision is meant to sensitize the parties to the necessity of a legal successor’s See “Coexistence” on page 10 9 Features “Coexistence or No Existence” Continued from page 9 Functioning of the European Union to Technology Transfer Agreements para. 242 (non-challenge clauses in settlement agreements).) How do you avoid the presumption that an agreement does not aim to solve possible trademark disputes between the parties but intends to divide up the market between them? In these situations an agreement should not be concluded if there is little to no likelihood of confusion between the trademarks in question. There also should be no agreement if the registered goods and services are vastly different. The German Federal Court of Justice supports this view (BGH, May 22, 1975, Case No. KZR 9/74; BGH, Dec. 7, 2010, Case No. KZR 71/08): The coexistence agreement may cover only issues that need to be settled between the parties because otherwise they could lead to legal disputes. Thus, an agreement is most likely to comply with antitrust laws if it prevents a party from raising an objection against the other party’s trademark or even from filing for injunctive relief. Furthermore, the German Federal Court of Justice has ruled that it is possible to rid a coexistence agreement of content that violates antitrust laws by just striking it out and reducing the agreement to its legally valid core. Moreover, according to German law, the relevant time to assess whether a coexistence agreement complies with antitrust laws is when the agreement is concluded. To take account of the parties’ need for legal certainty they must be able to rely on the agreement as it was written down, as they were not able to foresee possible legal developments at the time of conclusion of the agreement. Circumstances that have changed after the conclusion of the agreement can be accounted for only through the German legal concepts of supplementary interpretation of the agreement, termination for good cause or frustration of contract/purpose (BGH, Dec. 7, 2010, Case No. KZR 71/08—Jette Joop). This relevant point in time, that is, the time of the conclusion of the agreement, leads to the necessity of assessing the validity of old agreements by considering the case law that was in place at the relevant earlier times. In Europe this means, for example, that the court may not apply the concept of a reasonably well-informed customer, which is a fundamental concept in the law of the EU today. Instead, the court may have to apply the concept of a customer who is less prudent and informed. The court will have to carefully analyze all relevant decisions known at the time the agreement was concluded, and it will have to consider the Imitation May or May Not Be Flattery Food and beverage industry manufacturers and large national supermarket chains share a mutually dependent relationship, and either would likely be reluctant to damage it in a full-blown dispute over a “look alike” product. To better understand the views of both sides — and to know where and when to draw the line — see “Trade Dress in the Food and Beverage Industries: Manufacturer’s and Retailer’s Views” by Mark Hiddleston, Elkington and Fife LLP, London, United Kingdom, and Richard Young, Quarles & Brady LLP, Chicago, Illinois, United States, in INTA’s exclusive member service Industry Perspectives series. Visit inta.org /IndustryPerspectives 10 October 15, 2014 Vol. 69 No. 19 agreement valid and not in breach of antitrust rules if the possibility remains that the parties might have been able to successfully enforce their trademark rights before the agreement was signed. Conclusion Coexistence agreements are an important instrument for settling trademark rights issues before they become a liability. Even though they cannot always resolve arising trademark disputes, they are key self-help measures against crowded trademark registers and avoidable court proceedings. Especially while dealing with parties from different geographical origins, it is necessary to take the national legal practice and jurisdiction into account. As was discussed in this article, coexistence agreements can be a valuable and effective tool to settle trademark conflicts. However, the particularities of national law may include some pitfalls and loopholes to be avoided—otherwise, the coexistence agreement could turn out to be a possible problem on its own. And, as the examples in this article show, the problems arising from a coexistence agreement might only come up many years later. ■ Law&Practice CHINA Tesla Settles with Chinese Citizen On August 5, 2014, the Beijing Third Intermediate People’s Court (the Court) successfully mediated a series of civil disputes between the U.S. company Tesla Motors, Inc. and the Chinese citizen Zhan Baosheng. The parties reached settlements in all cases, which included actions for trademark and copyright infringement, unfair competition and domain name ownership. After the Court accepted the lawsuits filed by both Tesla and Mr. Zhan, it actively mediated the disputes with the parties both via telephone and in person, explaining the laws and reasons for settlement. In the settlement, Zhan agreed to cease his use of the trademark TESLA and other relevant marks, while Tesla agreed not to seek damages from him. When Tesla entered the Chinese market, it set up Tuosule Motors Sales (Beijing) Co. Ltd. (Tuosule) and established Tesla electrical motors showrooms, service centers and super recharge stations in Beijing, Shanghai and many other locations in China. Later the company encountered problems with the use of its trademark TESLA, which hindered its business development and market expansion in China. On September 6, 2006, Zhan filed a trademark application for TESLA, for motors, etc., in Class 12. The mark was registered on June 28, 2009. Mr. Zhan also used TESLA and other marks in his manufacture and sales of the goods; that use caused the conflict with Tesla. In March 2013, Tesla filed a request for cancellation of Zhan’s trademark with the China Trademark Office based on non-use for three consecutive years. The following month, it filed a request for invalidation of the mark with the Trademark Review and Adjudication Board. On September 3, 2013, Tesla brought two lawsuits against Mr. Zhan before the Court, for infringement of its copyrights and unfair competition, respectively. Tesla asserted that it owned copyright in the logo TESLA with T & Shield Device and trade name rights to Tesla and its Chinese equivalent 特斯拉 (Te, Si, La). Tesla charged that Zhan and his entrusted manufacturers used Tesla’s copyrighted works and trade names on his goods, websites, the Chinese social media site weibo, and newspapers without Tesla’s authorization; therefore, Tesla claimed, such use infringed its copyrights and constituted an act of unfair competition. Accordingly, Tesla requested that the Court order Mr. Zhan to stop any infringing activity, publish a notice to minimize damage to Tesla’s reputation, and pay damages of RMB 1.1 million (about US $180,000) for copyright infringement and RMB 3.1 million (about US $500,000) for unfair competition. On June 30, 2014,. Zhan filed a lawsuit before the Court against Tesla and Tuosele for trade- mark infringement, claiming that their use of the TESLA mark infringed his trademark. Mr. Zhan asked the Court to order Tesla and Tuosule to stop selling TESLA electrical motors; close the showrooms, service centers and super recharge stations; cease any advertising activity; make a public apology; and pay damages of RMB 23.94 million (about US $3.9 million). After the settlement, the Court said that the mediation turned out to be a resolution not only of the parties’ litigation before the Court but also of the domain name, non-use cancellation and invalidation actions that were pending in other courts. Considering that the TESLA cases would have a profound influence on the new energy motors industry in China, the Court actively communicated with the parties concerned in its mediating efforts. Contributor: Guizeng (Wayne) Liu Yuanhe United Intellectual Property Partners, Beijing INTA Bulletin Law & Practice— Asia-Pacific Subcommittee Verifier: Yuning Zhang China Trademark Association, Beijing Trademark Registration Now Takes COLOMBIA as Little as Four Months As a result of Administrative Resolution No. 48348 of 2014, issued by the Superintendence of Industry and Commerce, any person in Colombia interested in filing an application for registration of any distinctive sign will now be able to obtain registration in about four months. However, according to the CTO’s experience, only 4.9 percent of the total filings in the last decade have included a priority claim. In other words, during the ten-year period these regulations have been in force, statistics show that more than 95 percent of the applications filed in Colombia do not claim priority. Previously, trademarks were not granted registration in less than six months from the application date. That was not necessarily due to the inefficiency of the Colombian Trademark Office (CTO); instead, it was mainly a reflection of a very strict interpretation of the intellectual property laws in force in Colombia. According to the CTO’s interpretation of the Paris Convention and Decision 486 of the Andean Community, a trademark registration could not be granted in less than six months because, within that period, a third party could file an application in Colombia claiming its right of priority based on an application previously filed in another contracting state. Given that reality, and in order to benefit the vast majority of applicants—those that usually file trademark applications without claiming priority—the CTO implemented Administrative Resolution 48348, which would allow a reduction in the average time for trademark prosecution in Colombia to four months without affecting the right of priority of other applicants, who could still claim their right of priority within the six-month period. The strategy adopted by means of this Resolution consists of enabling applicants to request, upon filing, that their trademarks be registered in less than six months. This particular request is subject to the condition that if within the cited period a third party files for an identical or similar trademark and claims priority, all the trademark rights granted under the “accelerated prosecution process” will be lost, and the trademark registration may even be denied. Considering that the chances of affecting the right of priority are significantly low, this strategy represents important progress in terms of speed and efficiency of the CTO. Contributor: Jorge Chávarro Cavelier Abogados, Bogotá Verifier: Danilo Romero Romero Raad Abogados, Bogotá Both are members of the INTA Bulletin Law & Practice—Latin America & the Caribbean Subcommittee. 11 Law&Practice EUROPEAN UNION “Proof of Use” Rules Extended Earlier this year, the OHIM Board of Appeal confirmed that opponents can be forced to file “proof of use” of earlier marks relied on in a Community trade mark (CTM) action, no matter how old they are, if they are deemed to be refilings of earlier registrations that are more than five years old. Kabelplus AG applied to register the word mark KABELPLUS as a CTM. The application was published for opposition purposes in June 2012. It was opposed by Groupe Canal+ and Canal+ France (jointly, Canal+), based on French registrations for the word marks CANAL PLUS, CANAL + and PLUS in November 2009 and a CTM registration for the figurative mark CANAL+ (see below) in June 2010 (collectively, the “Earlier Marks”). been registered for at least five years when the mark being opposed is published. Here, all the Earlier Marks were less than three years old at the relevant date. SA & CANAL+ FRANCE, Société Anonyme à Directoire et Conseil de Surveillance, Case R 1260/2013-2 (OHIM Second Board of Appeal Feb. 13, 2014). Despite that fact, Kabelplus requested that Canal+ be required to prove use of the Earlier Marks on the basis that they were “identical re-filings of earlier trade marks in the relevant territories.” In fact, Canal+ owned additional registrations for marks that were identical to three of the Earlier Marks and covered the same or similar services, and those registrations were more than five years old at the relevant date. However, Canal+ had not sought to rely on the additional registrations in the opposition. As a result, the OHIM Opposition Division held that Canal+ did not need to file proof of use. This decision confirms the Board of Appeal’s decision in the PATHFINDER case (Case R 1785/2008-4 (OHIM Fourth Board of Appeal Nov. 15, 2011)), where an “earlier mark” was a refiling of a registration covering the same territory and the same goods and services. As a consequence, an opponent can be required to prove use of that earlier mark, no matter how long it has been registered. Kabelplus appealed against this decision. Opponents’ CTM Under Article 42 of the CTM Regulation (Council Regulation (EC) No. 207/2009), it is possible to force an opponent to prove use of the marks relied on in an opposition if they have The OHIM Second Board of Appeal allowed the appeal. It held that trademark owners should not be allowed to “to improperly and fraudulently extend the five-year grace period [for proving use] indefinitely” by refiling earlier registrations. Kabelplus AG v. GROUPE CANAL+, Get your copy of the 2014–2015 INTA Membership Directory today! There you’ll find: • The most current contact information of all INTA member organizations and key people. • An extensive list of service providers that can help with your business needs. Visit www.inta.org/MembershipDirectory to order now! Supplies are limited! Visit www.inta.org/MembershipDirectory 12 October 15, 2014 Vol. 69 No. 19 This article was intended for publication in an earlier issue of the INTA Bulletin. Contributor: Mark Holah Sipara, Oxford, United Kingdom Verifier: Susie P. Arnesen Sandel, Løje & Partnere, Copenhagen, Denmark Both are members of the INTA Bulletin Law & Practice—Europe & Central Asia Subcommittee Law&Practice General Court Rules on Influence of Coexistence of EUROPEAN UNION Trademarks in Opposition Proceedings Recently, the General Court of the European Union decided an opposition case involving the prior coexistence of the opposing mark and a mark that was similar to the opposed mark. Argo Group International Holdings Ltd v. OHIM–Arisa Assurances SA, Case T-247/12 (GC May 20, 2014). In November 2008, Art Risk Insurance and Information Services Corp. (Art Risk) filed an application for registration as a Community trade mark (CTM) of the figurative mark ARIS, for services, including “insurance services,” in Class 36. The applicant owned the Community word mark ARIS, registered in 2005. In June 2009, Arisa Assurances SA filed opposition, based on its Community figurative mark ARISA, registered in 2000 for “insurance and reinsurance” in Class 36. Applicant’s Mark Opponent’s Mark The OHIM Opposition Division upheld the opposition, and the Second Board of Appeal affirmed. (Case R 193/2011-2 (OHIM Second Board of Appeal Mar. 9, 2012).) In March 2011, while its appeal was pending, Art Risk had transferred its CTM application to Argo Group International Holdings Ltd (Argo Group). Argo Group appealed to the General Court against the Board of Appeal’s decision. The General Court confirmed the decisions. It found that the dominant element of the opponent’s mark was the word ARISA, while the dominant element of the mark applied for was the word ARIS. Both words were similar from a visual and aural point of view. The different graphic elements and colors could not undermine the dominant character of the word elements. Therefore, in an overall assessment, the Court determined that the marks were similar. As the services concerned were also similar, the Court found that there was a likelihood of confusion. The fact that the applicant also owned a CTM registration for the word mark ARIS did not change this finding. There is an equitable doctrine in the United States known as the Morehouse defense, according to which a person opposing the registration of a trademark cannot be considered to be harmed by that registration where a trademark identical or substantially similar to the mark applied for has already been registered for identical or similar goods. However, the Court noted, “the Community trade mark regime is an autonomous system with its own set of rules and objectives peculiar to it, which applies independently of any national system.” Moreover, while the coexistence of earlier marks could reduce the likelihood of confusion in certain circumstances, as provided for under European case law, those circumstances could be considered only where, first, the proprietor of the opposed application duly demonstrated that such coexistence was based on the absence of any likelihood of confusion between the earlier marks and, second, provided the marks concerned and the marks at issue were identical. In the present case, however, the word mark ARIS was not identical to the later-filed figurative mark ARISA, so the applicant could not rely on prior coexistence of the marks. This decision confirms the low chances of success in defending a CTM filing by referring to a prior coexistence of trademarks. Applicants are therefore well advised not to trust in a smooth registration process simply because of a supposedly peaceful coexistence of the applied-for mark with other trademarks. Contributor: Susanna Heurung Kotitschke & Heurung Partnerschaft mbB, Munich, Germany Verifier: Florian Traub Squire Patton Boggs (UK) LLP, London, United Kingdom Both are members of the INTA Bulletin Law & Practice—Europe & Central Asia Subcommittee Are you eligible to be in INTA’s Trademark Mediators Network? INTA facilitates an international panel of expert trademark and unfair competition law mediators. When parties seek mediators from the INTA Trademark Mediators Network, they know that they will find someone with the legal knowledge and mediation experience to effectively and efficiently resolve their disputes. Find out if you qualify and apply online at www.inta.org/tmnapp Applications are open until October 17. Visit www.inta.org/tmnapp 13 Law&Practice ITALY Genuine Leather Symbol Cannot Be Monopolized The Court of Appeal of Milan confirmed the position of its first instance court and held that the well-known symbol for genuine leather goods (see below) could not be the object of exclusive rights per se. Unic Servizi Srl et al. v. Chaussures Eram Sarl et al. (Court of Appeal of Milan July 8, 2014). The lower court had ruled that a collective mark consisting of a stylized cowhide, which Unic applied for in 1977, was invalid because it was devoid of novelty at the time of filing and, moreover, that it contravened the provisions of Directive 94/11/EC on the labeling of footwear, which allowed for the use of a stylized cowhide to symbolize real leather shoes. Unic appealed the lower court’s decision. It argued, inter alia, that the lack of novelty was determined not by the widespread use of the sign but rather by its lack of distinctive character. Since the mark was filed as a collective mark, which, by its inherent nature, describes the quality of goods and does not distinguish those originating from a single undertaking, the registration was still valid. For this reason, Unic argued, Italian law provides that distinctive character, as opposed to novelty, is not a necessary element for the validity of a collective mark. Unic also argued that its particular stylized version of a cowhide, as registered, was not in common use and that a 2010 Legislative Decree (D.L.131/2010), which amended the Industrial Property Code (IPC), meant that nullity of trademarks, by reason of their common use, was provided for by Article 13 of the IPC (relating to lack of distinctive character) rather than Article 12 (concerning lack of novelty). The Court of Appeal held that Unic could not rely on the Legislative Decree as it was enacted over 30 years after the collective mark was applied for (1977). Moreover, since substantially similar cowhide symbols were adopted by leather tanners in different countries at least as early as the beginning of the last century, the appellant’s trademark lacked novelty when the application was filed. Furthermore, the Court of Appeal confirmed the retroactive effect of the EU directive on the labeling of footwear, holding that retroactive effect was necessary to reach the goal sought Test Out the New Pro Bono Toolkit The INTA Pro Bono Committee has developed a pro bono toolkit containing checklists, model documents and resources to help law firms and corporations implement trademark pro bono programs. The Committee is looking for a law firm or corporation to use the toolkit in the creation of a new pro bono program. If your firm or corporation is interested in participating in a case study with the Pro Bono Committee, please contact Peg Reardon ([email protected]). 14 October 15, 2014 Vol. 69 No. 19 by the “new” law (with reference also to the European Court of Justice’s decision in Bavaria N.V. & Bavaria Italia Srl v. Bayerischer Brauerbund (Case C-343/07 (ECJ July 2, 2009)). In the present case, the purpose of the directive was to harmonize national labeling laws in the interests of consumers, and the cowhide device was the easiest, clearest and most direct way to indicate, across the EU countries, that shoes were made of leather. Under the provisions of the directive, the symbol that should be used for identifying leather goods was the same as the sign represented in the contested mark. The Court of Appeal’s judgment is both legally and practically relevant, as it potentially opens up the cowhide design on its own for free use by other shoe manufacturers in Italy. In more general and legal terms, the Court clarified the circumstances in which a national or EU law can have retroactive effect, and when it is necessary to limit an exclusive right to preserve a general interest. Contributor: Andrea C. Klein Akran Intellectual Property Srl, Rome Verifier: Andrea De Gaspari De Gaspari Osgnach, Padova Law&Practice Court of Appeal Rules on Similarity of Marks NEW ZEALAND and “Relevant Market” for MR ZOGS SEX WAX Goods In a decision on a trademark opposition, the New Zealand Court of Appeal considered the degree of similarity between the opposed mark ZOGGS and the MR ZOGS SEX WAX logo (see below). It found the marks were similar conceptually, though not visually or aurally. The Court also held that the opponent’s trademark had acquired a sufficient reputation for surfboard wax and surfing gear. It concluded that therefore any use of the ZOGGS mark for apparel and swimwear would lead to deception or confusion. Sexwax Inc. v. Zoggs International Ltd, [2014] NZCA 311 (Sept. 9, 2014). The opponent, Sexwax Incorporated (Sexwax), coined the trademark MR ZOGS SEX WAX in California about 1972. The mark was not ZOGGS registered in New Zealand, but there was ZOGGS evidence of use from at least as early as 1981. The MR ZOGS SEX WAX mark is used in relation to surfboard wax and products such as t-shirts, sweatshirts, rash guards, swimwear and towels. The applicant, Zoggs International Limited, coined its ZOGGS trademark in Australia around 1992, and there was evidence of its use in New Zealand from 1994 for swimming goggles. Later, Zoggs introduced swimwear under the ZOGGS mark. In December 2009, Zoggs applied to register ZOGGS for various goods in Class 25, including clothing and swimwear. Sexwax opposed the ZOGGS trademark application. The opposition was based on Section 17(1)(a) of the New Zealand Trade Marks Act 2002, which is a “public interest” provision: The Commissioner must not register as a trade mark or part of a trade mark any matter— (a) the use of which would be likely to deceive or cause confusion. The Assistant Commissioner of Trade Marks ruled in favor of Sexwax. On appeal, however, the High Court rejected the opposition. “spark a connection in the minds of consumers,” causing them to wonder whether there was some connection between the two marks. Sexwax appealed against the High Court’s decision. The Court held that Assistant Commissioner of Trade Marks and the High Court had erred in determining that the relevant market in which Sexwax had to establish a reputation was “the general purchasing public” (being the potential market for goods sold under the opposed mark). It was important not to conflate the test for establishing a reputation with the test for whether a substantial number of people were likely to be deceived or confused. The Court of Appeal affirmed that the correct approach to Section 17(1)(a) is: 1. To begin by determining whether the opponent’s mark had a reputation in New Zealand at the relevant date (this inquiry was inextricably linked to the nature of the goods in question); and then 2. To make the fact-specific assessment of the likelihood of deception or confusion against that reputation, considering the fair, notional use of the goods bearing the applicant’s mark. The likelihood of deception or confusion had to be assessed in relation to some or all of the applicant’s goods. The Court said that in an opposition based on use of an earlier mark there was a misconception that an opponent had to establish a reputation in its trademark among consumers of the goods covered by the opposed application. The correct assessment should be of the level of awareness of the opponent’s mark among purchasers of goods to which the opponent’s mark was applied. Sexwax’s trademark was a “complex” logo comprising the phrase MR ZOGS SEX WAX (with the SEX WAX element in larger script) and the slogan THE BEST FOR YOUR STICK. The Court found that rights existed in the logo as a whole and that there was no need for Sexwax to establish that the MR ZOGS element enjoyed an independent reputation. The Court held that the MR ZOGS element was a central and essential part of the MR ZOGS SEX WAX logo, and a significant part of the reputation generated by the logo, because the logo would be recommended or remembered by reference to the MR ZOGS element. The relevant comparison was between the ZOGGS mark and the MR ZOGS SEX WAX logo in its totality. The Court held that the presence of the MR ZOGS element in the MR ZOGS SEX WAX logo was enough, if the ZOGGS mark were used, to Sexwax was found to have a reputation in relation to surfboard wax and associated surfing merchandise. This is not the same market as swimwear. However, as both marks relate to watersports, there was a “connection.” Given the reputation that existed in the MR ZOGS SEX WAX mark and given the potential use of the ZOGGS mark (based on the scope of its specification of goods), the Court held that a sufficient number of individuals were aware of the MR ZOGS SEX WAX mark and potentially exposed to the ZOGGS mark. The next question was whether those individuals would be likely to be deceived or confused. The Court held that Zoggs had not discharged its onus of establishing that the use of its ZOGGS mark would not be likely to cause deception or confusion. Accordingly, the application was refused, although the Court suggested that Zoggs could file a new application for its mark for specific goods and support that application with evidence of its use of the mark in New Zealand. Contributor: David Moore Henry Hughes IP, Wellington Verifier: Sheana Wheeldon Kensington Swan, Auckland 15 Law&Practice PANAMA Challenges of Trademark Use on Websites Article 43 of Law 61 of October 5, 2010, which modifies Article 101 of Law 35 of May 10, 1996, defines “use” as follows: “Use of a mark is the placement of the products identified with that mark in the national market, regardless of whether the products were produced, manufactured, prepared or made in the Republic of Panama or abroad. Use of a service mark is the rendering of services identified with that mark in the national commerce.”. Panamanian law no longer recognizes the use of the mark “anywhere in the world”; therefore, the use of the mark in the Panamanian territory is mandatory in order to avoid a cancellation action for lack of use and to demonstrate a better right based on prior use. Thanks to the Special Prosecutor for Crimes against Intellectual Property and Computer Security (the “IP Prosecutor”), Panama has set a precedent regarding its position on websites selling counterfeit and infringing products. Over the past months, the IP Prosecutor has ordered that three websites be shut down for illegal activities (counterfeiting). In all three cases, evidence in connection with the use of the trademark in commerce was filed. It is important to note that in one case, the server was in Spain. Under the Criminal Code, counterfeiting is a crime punishable by four to six years’ imprisonment. In addition, the Panamanian trademark law indicates that trademark infringement occurs where a party uses a trademark without the authorization of the owner, including in domain names or email addresses. mark has been reproduced (in websites/blogs) and in those websites and blogs people have made comments about services or products and those sites evidence the reproduction of the trademark—for example, websites specially created to explain about general services or products where the trademark or logo is reproduced without authorization of the owner. How should the authorities deal with that situation, based on the principle of free speech? The good news is that today the IP Prosecutor is willing to take criminal action against those who are using websites to promote, distribute and commercialize counterfeit goods and to shut down those websites. The big challenge right now in Panama is the situation in connection with websites and social networks where the trademark is not used (according to the meaning of “use” as defined above) but where it is evident that the trade- Contributor: Marissa Lasso de la Vega F. Alfaro Ferrer & Ramírez, Panama City Verifier: Hugo Morán Icaza González Ruiz & Alemán, Panama City INTA Calendar of Events Plan your calendar with these INTA events and stay up to date on issues that affect your trademarks—domestically, regionally and globally. October 17 October 18 October 20–31 October 23 October 29 November 4 November 11–15 November 18 December 8–9 The Madrid Protocol—A new opportunity for Indian Brand Owners to file trademarks abroad The Madrid Protocol—A new opportunity for Indian Brand Owners to file trademarks abroad U.S. Roundtables: Social Media, Chapter Two Infringement of Domain Names and Trademark Rights on the Internet INTA-USPTO Roundtable INTA-USPTO Roundtable Leadership Meeting The Implementation of the Italian Opposition System When Trademarks Overlap with Other IP Rights Conference Chennai, India Mumbai, India Various U.S. Cities Moscow, Russian Federation Dallas, Texas, USA Rochester, New York, USA Phoenix, Arizona, USA Vicenza, Italy Munich, Germany Learn more about INTA events, including international roundtables, networking receptions, e-Learning, academic competitions and more, at www.inta.org/programs Dates and topics subject to change. Contact [email protected] for the latest information. 16 October 15, 2014 Vol. 69 No. 19 Law&Practice Supreme Court Reaffirms Importance of Behavior of SPAIN Trademark Right Holder in a Revocation Action In its recently published decision dated June 11, 2014, the Spanish Supreme Court confirmed the ruling of the Valencia Court of Appeal that had dismissed the declaration of revocation of the trademark OROPESINAS. Oropesa is the name of a Spanish village and “oropesinas” are pastries sold in that village by the trademark owner. The pastries, which were created by Mr. Francisco (the right holder of the priority trademark) in the 1980s, have been protected since 1999 by his mixed Spanish trademark OROPESINAS, for confectionery and pastry goods. Pastries called “oropesinas” began to be sold commercially by the defendants, Mr. Eulogio and Agut Pan, S.L., in 2006. At the same time, they registered the mixed Spanish trademark LES OROPESINAS ARTESANALS DE ... J. AGUT for the same goods as those covered by Mr Francisco’s prior trademark. Mr. Francisco filed suit based on the Spanish Trademark Act and the Spanish Unfair Competition Act. He argued, inter alia, that the defendants’ trademark registration should be declared invalid because it had been applied for in bad faith; that the defendants’ behavior constituted trademark infringement; and that the defendants took advantage of the reputation of his mark and therefore were guilty of unfair competition. The defendants denied the cancellation, infringement and unfair competition claims. Further, they counterclaimed for the invalidity of the priority trademark on the ground that the term “oropesinas” referred to the geographical origin of the product. Alternatively, they argued that the priority trademark must be revoked, because the word “oropesinas,” over the years, had become the common name for the product protected by the trademark registration and, therefore, that trademark was no longer able to indicate the commercial origin of the product. In its decision of October 21, 2011, the Commercial Court of Valencia held that the defendants’ trademark registration be cancelled and the prior trademark registration be revoked. It dismissed the other requests. Both parties appealed against the first instance judgment on the same grounds. In its judgment of May 29, 2012, the Valencia Court of Appeal confirmed the cancellation declaration regarding the defendants’ trademark registration but recognized Mr. Francisco’s exclusive rights in the priority trademark and declared its registration to be in force. The defendants appealed to the Supreme Court. The Supreme Court held that, in accordance with Article 12.2(a) of the EU Trademarks Directive (Directive 2008/95/EC) and Article 55.1.d) of the Spanish Trademark Act, for a revocation action against a trademark registration to succeed, it is necessary not only for the sign to have become the common name in the trade for a product or service in respect of which it is registered, but also for the right holder of that trademark to behave passively. In this case, as soon as the right holder learned of the first attempts by the defendants to convert his priority trademark into a common term, he took the necessary measures to avoid a revocation action—specifically, by sending a letter to the defendants asking them to cease their behavior and filing the cancellation action against the defendants’ trademark registration. The Supreme Court referenced the decision of the European Court of Justice (ECJ) in Levi Strauss & Co. v. Casucci SpA (Case C-145/05 (ECJ Apr. 27, 2006)) regarding the main aim of Article 12.2(a) of the Trademarks Directive: balancing the interests of the owner of a trademark against those of his competitors in the availability of signs. The Council, said the Court, “considered, in adopting this provision, that the loss of that mark’s distinctive character can be relied on against the proprietor thereof only where that loss is due to his action or inaction. Therefore, as long as this is not the case, and particularly when the loss of the distinctive character is linked to the activity of a third party using a sign which infringes the mark, the proprietor must continue to enjoy protection.” The path followed by the Spanish Supreme Court highlights the importance of the behavior of the trademark right holder when faced with circumstances that could put the trademark’s validity at risk. Contributor: Alejandro Angulo Grau & Angulo SLP, Barcelona INTA Bulletin Law & Practice—Europe & Central Asia Subcommittee Verifier: Luis Alfonso Durán Durán-Corretjer SLP, Barcelona Searchable database on the cancellation practice and procedure in more than 85 jurisdictions worldwide Trademark Cancellations on INTA’s Global Trademark Resources Page Visit www.inta.org/Cancellations 17 Law&Practice UKIPO Successful in Action Against Companies UNITED KINGDOM Sending Misleading Ads At some point, many, if not most, trademark owners will receive unsolicited mail that, at first glance, appears to be from an official source. This mail usually requests payment for a service such as renewal of a trademark, registration on an official-sounding register or extension of trademark rights into other territories. In reality, however, the sender of the mail is not connected with any official body and the correspondence is a deliberately misleading attempt to obtain money from the trademark owner, commonly for fees that are significantly higher than the genuine renewal or registration fees. Despite widespread condemnation of this practice, in the United Kingdom little effective action has been taken to try to prevent it—until now. Recently, the UK Intellectual Property Office (UKIPO) successfully brought a passing-off action against two companies (trading as “Patent and Trade Mark Office” and “Patent and Trade Mark Organisation,” respectively) and the people behind them. The defendants had been sending out misleading correspondence relating to the renewal of trademarks and patents. The action was brought before the Intellectual Property Enterprise Court (IPEC). Before a decision was handed down, the defendants admitted and settled the claims against them. On August 18, 2014, the UKIPO reported that the defendants had agreed to be bound by an order of the IPEC “prohibiting them from further acts of passing off” and, in addition, had made a substantial payment toward the UKIPO’s legal costs. It is hoped that this will serve as a warning that such misleading advertisements will not be tolerated in the future. Contributor: Mark Holah Sipara, Oxford Verifier: Florian Traub Squire Patton Boggs (UK) LLP, London, Both are members of the INTA Bulletin Law & Practice—Europe & Central Asia Subcommittee. UNITED STATES The TTAB Did Not See Phantoms In August, the Trademark Trial and Appeal Board (TTAB or Board) issued a non-precedential decision in an ex parte appeal involving refusal of registration on two grounds: (1) the applied-for mark was a phantom mark and (2) the submitted specimens did not evidence use of the mark applied for. In re Enterprise Holdings, Inc., Serial No. 85675437 (T.T.A.B. Aug. 25, 2014). The Board reversed both refusals. Enterprise Holdings, Inc. filed an application for the mark shown below, to cover various services in Classes 35, 36 and 39, including vehicle dealership, fleet management, and rental and leasing services. The appeal was limited to the Class 36 and 39 services (the Class 35 refusal had been withdrawn). to constitute a phantom mark. Here, the mark was described as follows: The mark consists of a green square to the left of a black rectangle. The letter “e” is white and positioned within the green square. The letters “nterprise” are white and positioned within the black rectangle. The foregoing elements are positioned over a barrel-shaped shield design that is white outlined in black. There were no blanks or dashes in the description. Accordingly, the Board reversed the refusal. With respect to the specimen refusal, the examining attorney based his refusal on the following specimens (brochures) for the services in Class 36 and Class 39: When examining the application, the examining attorney took the position that the “mark contains a blank space below the wording ENTERPRISE into which [] applicant inserts changeable merely descriptive wording” and, as such, the mark constituted a phantom mark. To determine if the mark was a phantom mark, the Board looked at the description of the mark. The description must include a phantom element, namely “blanks or dashes representing changeable parts of the mark,” The examining attorney argued that the terms FLEET MANAGEMENT and COMMERCIAL TRUCKS were a part of the mark. The mark in the specimen, therefore, did not agree with the mark in the drawing in the application. The 18 October 15, 2014 Vol. 69 No. 19 Class 36 Class 39 examining attorney asserted that by omitting FLEET MANAGEMENT and COMMERCIAL TRUCKS from the drawing, the applicant had mutilated the mark. In reversing the specimen refusal, the Board noted that “an applicant may seek to register any portion of a composite mark if that portion presents a separate and distinct commercial impression” indicating the source of the applicant’s goods/services and distinguishing them from the goods/services of others. Further, the Board found that FLEET MANAGEMENT was generic for fleet management services and COMMERCIAL TRUCKS was highly descriptive of (and perhaps generic for) the leasing and rental of commercial trucks. Neither of these terms could function alone as a mark for the recited services. In concluding that the specimens were acceptable, the Board stated that “deletion of [FLEET MANAGEMENT and COMMERCIAL TRUCKS] does not change the commercial impression of [the] [a]pplicant’s mark.” Contributor: Leigh Ann Lindquist Sughrue Mion, PLLC, Washington, DC Verifier: Rose Auslander Carter Ledyard & Milburn LLP, New York, New York Both are members of the INTA Bulletin Law and Practice—United States & Canada Subcommittee. Law&Practice UNITED STATES Supplemental Expert Report Not Admissible The Trademark Trial and Appeal Board (TTAB or Board) found that a supplemental testimony declaration submitted by the applicant to rebut an opposer’s expert witness testimony could not be submitted through a notice of reliance and that it was not encompassed within a stipulation between the parties allowing for the admissibility of certain expert reports. Gemological Institute of America, Inc. v. Gemology Headquarters International, LLC, 111 U.S.P.Q.2d 1559 (T.T.A.B. July 22, 2014) (precedential). Applicant Gemology Headquarters International sought to submit the supplemental expert report of Carole Chaski, Ph.D. (the “Supplemental Report”) with a notice of reliance to rebut the testimonial deposition of the opposer’s expert witness. Opposer Gemological Institute of America claimed that while Dr. Chaski’s testimony deposition could have been taken during the earlier deposition period, the testimony was not proper for introduction by notice of reliance. Gemology Headquarters first sought to submit the Supplemental Report under Trademark Rule 2.123(b), which permits testimony in the form of affidavit or declaration upon the parties’ agreement. The parties had earli- er stipulated to the admissibility of certain specific dated expert reports. The TTAB found, however, that the stipulation did not address supplemental reports and therefore did not permit admissibility of supplemental declaration testimony. The applicant also argued that the Supplemental Report should be admissible under Federal Rule of Civil Procedure 26, which allows a party to supplement or correct expert disclosures “if the party learns that … the disclosure or response is incomplete or incorrect, and if the additional or corrective information has not otherwise been made known to the other parties during the discovery process or in writing.” The Board concluded that the Supplemental Report was intended to rebut the opposer’s expert witness testimony, not supplement or correct expert disclosures in an earlier report. It therefore did not qualify as a supplemental expert report under Rule 26(e)(1)(A). Consequently, the TTAB concluded that the Supplemental Report should be excluded unless the failure to timely file the expert’s opinion was “substantially justified or … harmless.” In determining whether the improper report was substantially justified or harmless, the Board applied a five-factor test that took into consideration the following: 1. Surprise to the party against whom the evidence would be offered; 2. Ability of that party to cure the surprise; 3. Extent to which allowing the testimony would disrupt the trial; 4. Importance of the evidence; and 5. Non-disclosing party’s (or late disclosing party’s) explanation for its failure to disclose the evidence. Applying this test, the TTAB concluded that the untimely disclosure of the Supplemental Report was neither substantially justified nor harmless. Accordingly, the Board granted the opposer’s motion to strike submission of the Supplemental Report. Contributor: William F. Wilson Hunton & Williams LLP, Washington, DC Verifier: Robert P. Felber, Jr. Waller Lansden Dortch & Davis, LLP, Nashville, Tennessee Co-Chair, INTA Bulletin Law & Practice—United States & Canada Subcommittee Before You Send That Cease and Desist Letter Without proper forethought and thorough planning, a cease and desist letter can create more problems than it was ever intended to solve. See Cease and Desist Letters in INTA’s Practitioners’ Checklists series for help in plotting the best course of action. This addition to the members-only series of helpful training tools in Global Trademark Resources — by Kevin Collette, Ryan Swanson & Cleveland, PLLC, Seattle, Washington, USA — joins other checklists on key tasks and functions. Ensure that critical considerations are not overlooked. Take advantage of this valuable resource today. Visit www.inta.org/ceaseanddesist 19 Save the date for INTA’s 137th Annual Meeting May 2–6, 2015 | San Diego, California, USA Look forward to these highlights: • Almost 300 customized educational offerings, including 33 general educational sessions, more than 250 table topics, users’ group meetings with leaders from several national and regional trademark offices, a 2-day course on International Trademark Law and Practice with 18 course segments, a 2-day Basic Mediation Training, the Trademark Administrators’ Brunch and more. • Special offerings for IP professionals at corporations of all sizes, including the In-House Practitioners Luncheon and Seminar, the In-House Practitioners Reception and a new series of Industry Exchanges. • New hassle-free ways to conduct business in the Convention Center by booking one of 4 different types of meeting spaces. • More than 30 official networking events, including the INTA Gala, the Sunday evening Opening Ceremony and Welcome Reception, the Grand Finale and a new array of smaller networking excursions. • Over 100 committee, project team and Global Advisory Council meetings. • Exhibition hall with more than 100 exhibitors and numerous sponsorship opportunities to help you spread the word about your company and make new connections. We expect more than 9,500 trademark professionals from all over the world to attend! www.inta.org/2015AM #INTA15 Exhibitions and Sponsorship To inquire about sponsorship or exhibition opportunities for INTA’s events, visit www.inta.org or email [email protected] www.inta.org Visit the INTA Bulletin on www.inta.org to download the current issue or to search issues from January 1, 2000, to the present. Email Addresses INTA Bulletin: [email protected] Member Services: [email protected] Programs: [email protected] Job Bank: [email protected] Policy & Advocacy: [email protected] Public Relations: [email protected] Publications: [email protected] Roundtables: [email protected]
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