Wholesale Catalog

Wholesale Catalog
WELCOME TO THE CENTER OF THE POPCORN UNIVERSE
Satisfy your customers’ appetite
Greetings from
Wabash Valley Farms.
O
ur updated catalog is
overflowing with all kinds
of popcorn-related
products that come direct from our
farm to you. From popcorn poppers to
popular gift sets to sweet and savory
new flavors, there’s enough here to
keep customers coming back to your
store all year long.
This year, we’re offering some unique
new products, including two new
popcorn fun time bowls, a Sweet &
Salty Snack Pack, plus several new
popcorn gift sets. These all promise to
be real traffic generators. Also,
for 2011 we have been
busy updating our
packaging to allow you
to create a popcorn
statement that is sure to
increase your sales.
As always, we appreciate your business.
We’re set up to quickly process your
orders and we’ll ship product to you as
soon as you need it. And remember,
we’re always glad to hear
your ideas and suggestions
about how we can keep
our product moving and
your customers happy.
Now let’s start selling!
WHIRLEY-POP
POPPER
ITEM #25008A
Keep customers coming with
The Original – now better than ever!
Wabash Valley Farms’ world-famous Whirley-Pop Stovetop Popcorn Popper is geared up
to pop off your shelves for maximum merchandising appeal and
faster sell-through than ever before.
• EVERY KERNEL POPS — The patented hand-crank mechanism continuously stirs
the corn to evenly distribute the oil and prevent burning.
• MAXIMUM FLUFFINESS — Steam vents allow moisture to escape so each kernel
pops light and crispy up to 42 times its original size.
• SERVES THE ENTIRE FAMILY — The durable aluminum pan makes up to six quarts.
• SAFE TO USE — The hardwood handle stays cool and keeps hands away
from steam and heat.
Dani Paluchniak
2
• EASY CLEANUP — Just pop the lid and wipe the inside with a paper towel.
Call Now to Place Your Order!
for fun
When they ask for stovetop popcorn poppers,
be sure you’ve got the originals.
Stainless Steel Sweet & Easy™ Snack Machine
Product and packaging
made to move.
• Brand graphics and high-visibility
packaging help the box get noticed,
picked up and purchased.
• Attention-grabbing graphics point
to special offers in box, including
FREE popping corn and a FREE
25-year warranty.
Add some big time fun to your shelves
with the Sweet & EasyTM Snack Machine.
With its heavy-duty crank and stainless
steel pan, our newest stovetop popcorn
popper lets your customers create the
gooeyest combinations of our perfect
popcorn and all kinds of sweet
(and spicy) mix-ins. Roasts nuts,
too. It’s a
treat maker’s
best friend.
ITEM #20003
• “3-minute Popcorn Popper” tagline
sells convenience.
Each sale unit includes:
• 6-quart Sweet & Easy
Snack Machine.
-- Pan is constructed from
-- durable and easy to maintain stainless steel
-- Bottom of the pan has an encapsulated aluminum disk for even heat distribution
-- The anodized lid is extra thick, resistant to scratching, chipping and peeling
• 1 All-Inclusive Real Theater Popping Kit
• Instructions and recipe book/snack guide
• 25-year warranty registration offer
ITEM #25008A
Open-Fire Pop™
Popcorn Popper
Stock this unique popper that takes
the nostalgia of Whirley-Pop outdoors
for that old time, open-fire, shake-andpop experience. Works with campfires,
grills or fireplaces. The long handle
telescopes in and out for easy
storage. ITEM #27005
Each sale unit includes:
• Open-Fire Pop Popcorn Popper
• Popping instructions guide
• 3 All-Inclusive Open Fire Pop Popcorn Popping Kits
RECENT STATISTICS FROM INFORMATION RESOURCES, INC., INDICATE THAT GRAPHIC
FLOOR DISPLAYS CAN INCREASE SALES FROM 17% TO 231%, WITH AN AVERAGE
SALES GAIN OF 85%. DO YOU HAVE YOUR NEW WHIRLEY-POP P.O.P. IN PLACE?
Toll-Free 877-888-7077 | Fax 219-253-8172 | Web wfarms.com
3
Products That Sell Themselves
All-Inclusive
Real Theater
Popping Kit
Whirley-Pop™ Popcorn Popper Set
Features the Whirley-Pop Popcorn Popper, the original stovetop popper, in silver. Also includes a special 25-year warranty
registration offer good for 2 Real Theater Popping Kits, 4
Popcorn tubs, a Tips & Tricks and Popcorn Party Guide.
ITEM #25008A
NEW
PACKAGING!
Has all the makings of stellar
repeat sales! Merchandise
NEW
PACKAGING!
these attractive, easy-to-use
kits in five-pack boxes or
individually. Inside each pouch is the secret
movie-theater popcorn recipe, featuring gourmet popping corn,
buttery salt and popping oil, all premeasured and portioned for
the Whirley-Pop popper. Just snip, pour and pop.
ITEM #43615 (5-PACK)
ITEM #43600 (60-SINGLE PACKS)
Attract health-conscious customers by
offering the same great Real Theater
taste with less salt and less oil!
ITEM #43800 (60-SINGLE PACKS)
Each sale unit includes:
• 6-quart silver Whirley-Pop
Popcorn Popper
• Attention-getting red packaging
• 1 All-Inclusive Real Theater Popping
Kit
• Whirley-Pop instruction guide
• 25-year warranty registration offer
NEW
PACKAGING!
All-Inclusive
Kettle Corn
Popping Kit
Cash in on the fastest-growing popcorn trend today. The visual
appeal of the packaging design is outdone only by the delightful,
subtle sweet taste. Each kit holds the gourmet popping corn,
special oil and tasty sugar, all premeasured and portioned for the
Whirley-Pop Popcorn Popper or Sweet & Easy Snack Machine.
Your customers just snip, pour and pop. You sit back and ring up
the repeat sales.
Theater Gift Set
ITEM #43020 (44-SINGLE PACKS)
ITEM #43703 (3-PACK)
The movie lover’s perfect gift. Special display gift box allows
the customer to touch and open the lid for enhanced
merchandising appeal. ITEM #25103
Sweet & Salty Snack Pack
Each sale unit includes:
• 6-quart Home Again Red
Whirley-Pop Popcorn Popper
• 4 All-Inclusive Real Theater
Popping Kits
• Whirley-Pop instruction guide
• 25-year warranty registration offer
Combine the sweet taste of homemade Kettle Corn with a twist
of peppermint or cinnamon to
make a delicious snack. This
convenient snack pack comes with
2 All-Inclusive Kettle Corn Popping
Kits, plus 2 sweet popcorn seasonings.
NEW
PACKAGING!
ITEM #45058 (12-PACK)
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Call Now to Place Your Order!
Extra customer appeal, maximum convenience and a huge fun factor
mean these products work hard on the shelf for you.
Wabash Valley Farms
Popcorn Seasonings
Wabash Valley Farms
Amish Country Popcorn Varieties
Unique, hard-to-find flavors create an excellent add-on sale
opportunity. All seasonings are fat-free.
We highly recommend this can’t-miss treat. Grown on a family
farm in the heart of Amish Country in eastern Indiana, these
gourmet hybrids come in 11 assorted varieties and colors,
from small and hulless to large caramel type (just like theaters
use). Available in:
ITEM # FLAVOR
ITEM # FLAVOR
77142 WHITE CHEDDAR CHEESE
77100 MOVIE THEATER STYLE
77604 GARLIC ’N CHEESE
77603 BUTTERY JALAPENO
77143 ZESTY CHEDDAR CHEESE
77602 SWEET CARAMEL
77607 CREAMY RANCH
Ladyfinger
Baby White
Baby Yellow
Extra Large Caramel
Big & Yellow
Tender & White
Vintage Red
Midnight Blue
Sweet Baby Blue
Purple
Flavorful Medley
2 lb & 6 lb BAGS & BURLAP SACKS ITEM # SEE ORDER FORM
Convenient & Compact Samplers
The perfect venue to introduce your customers to the world
of gourmet popping corns and delicious popcorn toppings.
All come in space saving containers with easy-to-open flip-top
lids and a low price point your customers will enjoy.
SWEET SENSATIONS SEASONING 2 PACK
Includes Peppermint Twist
and Sweet Cinnamon
Wabash Valley Farms Popping Oils
ITEM #77144
A key ingredient to making great tasting popcorn is a
premium popping oil. Choose between 3 great selling oils
and don’t forget to top it off with the butter!
POPCORN 4-PACK SAMPLER
CLASSIC BLEND POPPING OIL
A classic blend of premium coconut oil and corn oil, with 65%
less fat than pure coconut oil and no trans fats.
Includes Big & Yellow, Tender & White,
Vintage Red and Flavorful Medley
ITEM #41301
8-OZ. CONTAINER ITEM #77271
4-SEASONING SAMPLE PACK
CANOLA POPPING OIL
Includes Movie Theater Style,
Creamy Ranch, Zesty Cheddar Cheese
and Buttery Jalapeno ITEM #77800
For your health-conscious customers seeking maximum
taste with minimum fat. This premium oil is made specially
for high-temperature popping.
8-OZ. CONTAINER ITEM #77263
REAL THEATER COCONUT POPPING OIL
Premium quality coconut oil that serves as a key
ingredient in mastering the taste of real movie theater
popcorn. No trans fat. 16-OZ. CONTAINER ITEM #77267
BUTTERY POPCORN TOPPING
If there’s one extra no customer can refuse, it’s this
delicious topping that’s bursting with butter flavor.
8-OZ. CONTAINER ITEM #77262
Popcorn Glazes
This great-tasting sweet treat is easy
to make with Glaze Pop and the genuine Whirley-Pop Popcorn Popper!
One package makes 5 to 7 batches of fresh, sweet popcorn.
TM
CARAMEL ITEM #77401
CHERRY PINK ITEM #77404
BLUE RASPBERRY ITEM #77406
CHOCOLATE ITEM #77402
GRAPE ITEM #77405
RED CINNAMON ITEM #77407
Toll-Free 877-888-7077 | Fax 219-253-8172 | Web wfarms.com
5
Impulse extras add up to more
“Popcorn” Cookbook
The perfect cookbook to merchandise
with the Whirley PopTM and Sweet &
Easy Snack MachineTM. Over 100 pages
of delicious popcorn recipes and full
color photos.
Ready-To-Give Gift Sets
Designed to allow consumers to be
great gift givers while shopping within their
budget. Each unit comes packaged with a
window lid and festive bow. Decorative, sturdy and ready-to-give —
the perfect add on sale item.
ITEM #46110
COMPLETE POPCORN GIFT SET ITEM #45045
FRESH FROM THE FARM GIFT SET ITEM #45040
Family
Fun Night
Gift Set
Unique, ready-to-give popcorn themed gift set
that comes in the reusable, Jumbo Popcorn Tub packed
with all the necessities for a family movie night at home.
Perfect gift for the entire family.
ITEM #45060
TM
Pass The Popcorn Game
CALL AND ASK
ABOUT OUR IN-STORE
DEMONSTRATION KIT!
6
What could be more fun than a game of Pass the
PopcornTM and a big buttery bowl of popcorn.
Makes an excellent gift for the movie buff on
your customer’s list!
ITEM #A2053
Call Now to Place Your Order!
sales
Position these high-margin products front and center
and take advantage of their impulse appeal.
Popcorn
Fun Time
Bowls
Movie Night
Popcorn Tubs
These bowls are just as
much fun to eat out of as they will
look on your shelf. “Popcorn” is
printed on the outside of the bowl, on
two sides for easy merchandising. The
bowls are available in a true blue or a yummy yellow color
scheme. Bowl size: 10" x 5.5"
ITEM #44051
Fastest selling popcorn containers in the market, now
available in 3 convenient sizes. Dishwasher safe. Also
available in a ready-to-give gift set option. Call for details.
JUMBO POPCORN TUB ITEM #44048
LARGE POPCORN TUB ITEM #44049
SMALL POPCORN TUB ITEM #44053
Popcorn Serving Buckets
Engraved
Wooden
Popcorn Bowl
Festive, fun and large enough to hold a popper full of popcorn.
Comes complete with an insert in the bottom of the bucket, keeping
the unpopped kernels separate. The coordinating individually sized
buckets are also available. Choose between red and yellow.
This nostalgic popcorn serving bowl is large enough to
hold a full 6 quarts of popcorn and features lower edges
for ergonomic comfort while eating your popcorn. “More
Popcorn” is skillfully engraved in the bottom.
Bowl size: 11.75" x 4".
LARGE BUCKET
RED ITEM #44177
GOLDEN ROD ITEM #44077
INDIVIDUAL BUCKET
RED ITEM #44377
GOLDEN ROD ITEM #44277
ITEM #44040
Disposable
Popcorn
Tubs
For the ultimate at-home
movie experience. These
cardboard pop-open popcorn tubs are just the thing
to complete the movie night theme.
Tubs come packaged in convenient 8 packs.
POP-OPEN 8 PACK ITEM #17000
Warm, Buttery Popcorn Bowls
The warm, buttery popcorn bowls are durable and beautifully
designed with a coordinating popcorn band and yellow color on
the inside. The serving bowl is large enough to hold 6 full quarts
of popcorn. The individual coordinating bowls are shaped like
popcorn and hold 2 cups of popcorn each. Dishwasher safe.
SERVING BOWL ITEM #44043
INDIVIDUAL BOWL ITEM #44044
Toll-Free 877-888-7077 | Fax 219-253-8172 | Web wfarms.com
7
FREE: Sales-Boosting In-Store Demo Kit!
• In-store samples can boost sales of the promoted product as much as 500% on the day of promotion.
• 92% of consumers would rather be presented with a free sample than a cents-off coupon while in the store.
• When shoppers receive free samples they stay in your store longer and have a more enjoyable experience.
• 70% of shoppers will try an in-store sample.
• 37% will buy the product once sampled.
SOURCE: Carrie M. Heilman et al., “The Effect of In-Store Free Samples on Short- and Long-Term Purchasing Behavior,” June 2005.
Pull ‘em in with fresh-popped.
Use the powerful aroma of fresh-popped popcorn to increase
impulse buys. Order four cases (24 units) of the Whirley-Pop
Popcorn Popper and receive a FREE Demo Kit.
TM
Kit Includes:
• 10 All-Inclusive Real Theater Popping Kits
• Point-of-purchase sign, 2' x 1'
• A 6-quart Whirley-Pop Popcorn Popper
Burner not included. Available to purchase for $11.
If it has to do with popcorn, Wabash Valley Farms is the place to go.
H
ere at Wabash Valley Farms, we maintain a deep appreciation for
the retail partners who carry our products. That’s why we’re
always looking for ways to improve our connections to you,
whether it’s expediting shipments or supporting you with a retailer hotline.
Those folks in the photo aren’t just high-paid models (we wish!). They’re
the real people who pick up the phone, pack and ship the products and make sure you get the support you need.
So thank you for carrying products from Wabash Valley Farms. And let us know how we can help you sell more.
SERVICE INCLUDES: • Merchandising support. • Sales tips by phone or online. • Special order discounts. • 48-hour shipping available.
• Trouble-free product performance, because our packaging and materials direct all consumer service issues back to us, not your store.
“Wabash Valley Farms’
service has been allaround excellent!
Any questions,
problems or issues are
taken care of promptly
and thoroughly.”
Maya Andjelkovich /
Home Theater Express
“It’s not often I feel inclined to write a testimonial for a supplier, but am honored to do so for
Wabash Valley Farms. I have been the Owner/Buyer of Cooks Corner for more than 20 years and in
my opinion the staff at Wabash Valley Farms is among the best of the best. They are not just order
takers, they review our PO’s looking for ways to save us money, and this has lead to more dollars to our
bottom-line. Their genuine interest and concern for our business has helped us to make popcorn
one of the highest volume categories in our store.”
Pete Burback, Owner / Cooks Corner
“The Nation’s Largest Kitchen Store”
wfarms.com
Heartland Customer Service
“Wabash Valley Farms
sets the gold standard
for customer service.
They listen carefully to
suggestions and
requests, and provide
thoughtful solutions.
They ship promptly
and accurately, and
troubleshoot problems
with speed and grace.”
Peter Massey / The
Afternoon, Inc.
877-888-7077
6323 North 150 East
Monon, Indiana 47959
Printed in the U.S.A. All Rights Reserved. 2011