ATHLETE INDEX

ATHLETE INDEX
137
ATHLETES
TRACKED
208,322
NEW ATHLETE
LIKES / FOLLOWERS
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
2,223,493
TOTAL SOCIAL
INTERACTIONS
* Competing athletes only
TOPATHLETES
This Special Report uses the Hookit Athlete Index to
quantify the social exposure and fan engagement of
the competing athletes during the 8 days
surrounding X Games Foz Do Iguacu in Brazil.
Skate continues to dominate the social ranks with 9
of the top 10 spots. Tony Hawk didn't compete, but
drove the most social interaction during the event.
Top Athlete Nyjah Huston’s Daily Fan Interactions
The top 10 athletes by total fan interactions over the X Games
80000
70000
60000
50000
40000
30000
20000
10000
0
NYJAH HUSTON
SKATE
354,439
PAUL RODRIGUEZ
SKATE
181,695
RYAN SHECKLER
SKATE
151,539
SHANE O’NEILL
SKATE
143,584
ERIC KOSTON
SKATE
139,892
JEREMY STENBERG
MOTO
111,382
76% Instagram
CHAZ ORTIZ
SKATE
92,813
BRANDSTAGRAM
SEAN MALTO
SKATE
92,435
TOREY PUDWILL
SKATE
85,357
DAVID GONZALEZ
SKATE
77,270
0
4/14
4/15
4/16
4/17
4/18
4/19
4/20
4/21
4/22
INTERACTIONS BY SITE
As seen in the Athlete Index over
the past 3 months, Instagram
continues to outpace the others in
the interaction war
TONY HAWK
999,540
4%
Twitter
Most likes/comments from pro photos mentioning brands
GoPro
Monster Energy
Rockstar Energy
He may not have competed, but
would have claimed the #1 spot
with nearly 1 million fan interactions over the 8 days
400000
350000
50000100000150000200000250000
300000
20% Facebook
Red Bull
DVS Shoes
0
10000
20000
30000
40000
50000
60000
INSTAGRAM MOST POPULAR
19,951 Likes / 399 Comments
by Nyjah Huston
18,545 Likes / 104 Comments
by Nyjah Huston
15,827 Likes / 85 Comments
by Paul Rodriquez
15,323 Likes / 167 Comments
by Eric Koston
11,540 Likes / 138 Comments
by Sean Malto
The Hookit Athlete Index is the first ever tool that allows athletes, fans, brands and the industry to follow in real-time, athletes'
exposure and influence across the constantly changing and complex world of digital media.
Get more info at hookit.com/ai or email us at [email protected]
ATHLETE INDEX
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
STREET LEAGUE SKATEBOARDING
Place Athlete
1
Nyjah Huston
2
sean malto
3
Torey Pudwill
4
Luan Oliveira
5
Chaz Ortiz
6
Shane O'neill
7
Mikey Taylor
8
Tom Asta
9
Chris Cole
10
Ryan Sheckler
11
Peter Ramondetta*
12
Ishod Wair*
13
PAUL RODRIGUEZ
14
Matt Miller
15
David Gonzalez
16
austyn gillette
17
Bastein Salabanzi*
18
Manny Santiago*
19
Eric Koston
20
Dylan Rieder
21
Billy Marks
Social Interactions
0
50000
100000
150000
200000
250000
300000
350000
400000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
SPECIAL REPORT: X GAMES BRAZIL
ATHLETE INDEX
SKATE PARK
Place Athlete
1
Pedro Barros
2
Rune Glifberg
3
Ben hatchell
4
Andy Macdonald
5
Kevin Kowalski*
6
Aaron Homoki
7
David Gonzalez
8
Grant Taylor
9
Ben Raybourn
10
Taylor Bingaman
Social Interactions
0
SKATE VERT
Place Athlete
1
Bucky Lasek
2
Sandro Dias
3
Marcelo Bastos
4
Andy Macdonald
5
Danny Mayer
6
tom schaar
7
Pierre Luc Gagnon
8
Bob Burnquist
Data tracked from 4/14 to 4/22
10000
20000
30000
40000
50000
60000
70000
80000
30000
40000
50000
60000
70000
80000
Social Interactions
0
10000
20000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
SPECIAL REPORT: X GAMES BRAZIL
ATHLETE INDEX
SKATE BIG AIR
Place Athlete
1
Bob Burnquist
2
Elliot Sloan
3
Jake Brown
4
tom schaar
5
Edgard Pereira
6
Rony Gomes
7
Nolan Munroe
8
Mitchie Brusco
Data tracked from 4/14 to 4/22
Social Interactions
0
10000
20000
30000
40000
50000
60000
70000
80000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
SLS SELECT SERIES
Place Athlete
1
Manny Santiago*
2
Greg Lutzka
3
Lucas Xaparral*
4
Danilo Rosario*
5
Rodolfo Ramos*
6
Ryan Decenzo
7
Kevin Hoefler*
8
Evan Smith
9
Felipe Gustavo*
10
Youness Amrani*
Social Interactions
0
3000
6000
9000
12000
15000
WOMEN’S SKATE STREET
Place Athlete
1
Leticia Bufoni
2
Lacey Baker
3
Jessica Florencio
4
marisa dal santo
5
Eliana Sosco
6
Alexis Sablone*
7
Pamela Rose*
8
Eugenia Ginepro
9
Rachel Reinhard*
10
Evelien Bouilliart
Social Interactions
0
10000
20000
30000
40000
50000
60000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
BMX PARK
Place
Athlete
1
Kyle Baldock
2
Pat Casey
3
Dennis Enarson
4
Gary Young
5
Daniel Dhers
6
Daniel Sandoval
7
Drew Bezanson
8
Ryan Nyquist
9
Scotty Cranmer
10
Morgan Wade
Place
Athlete
1
Jamie Bestwick
2
Coco Zurita
3
Steve McCann
4
Vince Byron
5
Mykel Larrin
6
Simon Tabron
7
Chad Kagy
8
Dennis McCoy*
9
Austin Coleman
10
Zack Warden
Data tracked from 4/14 to 4/22
Social Interactions
0
BMX VERT
SPECIAL REPORT: X GAMES BRAZIL
3000
6000
9000
12000
15000
6000
9000
12000
15000
Social Interactions
0
3000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
BMX DIRT
Place Athlete
1
Kyle Baldock
2
Brandon Dosch
3
Ryan Nyquist
4
Ben Wallace
5
TJ Ellis
6
Mike Clark
7
Luke Parslow
8
Chris Doyle
Place Athlete
1
Zack Warden
2
Chad Kagy
3
Morgan Wade
4
Vince Byron
5
Douglas Leite
6
colton satterfield
7
Kevin Robinson
8
Steve McCann
Data tracked from 4/14 to 4/22
Social Interactions
0
BMX BIG AIR
SPECIAL REPORT: X GAMES BRAZIL
2000
4000
6000
8000
10000
Social Interactions
0
5000
10000
15000
20000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list were tracked.
SPECIAL REPORT: X GAMES BRAZIL
ATHLETE INDEX
Data tracked from 4/14 to 4/22
MOTO X FREESTYLE
Place Athlete
1
Taka Higashino
2
Rob Adelberg
3
Wes Agee
4
Libor Podmol
5
David Rinaldo*
6
Mat Rebeaud
7
Fred Kyrillos*
8
Gilmar Flores*
9
Jackson Strong
Social Interactions
0
2000
4000
6000
8000
10000
12000
40000
60000
80000
100000
120000
MOTO X BEST WHIP
Place Athlete
1
Jeremy Stenberg
2
Edgar Torronteras*
3
Josh Hansen
4
Ronnie Renner
5
Taka Higashino
6
Wes Agee
Social Interactions
0
20000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
MOTO X SPEED & STYLE
Place Athlete
1
Lance Coury
2
Andre Villa*
3
Mat Rebeaud
4
Libor Podmol
5
David Rinaldo*
6
Ronnie Renner
7
Edgar Torronteras*
8
Gilmar Flores*
Social Interactions
0
MOTO X STEP UP
Place Athlete
1
Bryce Hudson
2
Ronnie Renner
3
Libor Podmol
4
Josh Hansen
5
Massimo Bianconcini
6
Brian Foster*
2000
4000
6000
8000
10000
12000
Social Interactions
0
5000
10000
15000
20000
25000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
RALLYCROSS
Place Athlete
1
Scott Speed
2
Toomas Heikkinen
3
Patrik Sandell
4
Steve Arpin
5
Brian Deegan
6
Anton Marklund
7
Buddy Rice*
8
Nelson Piquet Jr.
9
Mauricio Neves*
10
Liam Doran
11
Eduardo Marques*
12
Bryce Menzies
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
Social Interactions
0
5000
10000
15000
20000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
ENDURO-X
Place Athlete
1
Taddy Blazusiak
2
Cody Webb*
3
David Knight
4
Colton Haaker
5
Taylor Robert
6
Mike Brown*
7
Cory Graffunder
8
Kyle Redmond
9
Alfredo Gomez
10
Max Gerston
11
Geoff Aaron
12
Bobby Prochnau
13
Bryan Roper
14
Ricky Dietrich
15
Gary Sutherlin*
16
Wally Palmer
17
Destry Abbott
18
Jack Field
19
ryan sandoval
20
Rigor Rico*
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
Social Interactions
0
1000
2000
3000
4000
5000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.
ATHLETE INDEX
SPECIAL REPORT: X GAMES BRAZIL
Data tracked from 4/14 to 4/22
WOMEN’S ENDURO-X
Place Athlete
1
Laia Sanz
2
Maria Forsberg
3
Tarah Geiger
4
Kacy Martinez
5
Rachel Gutish*
6
Chantelle Bykerk
7
Jolene Van Vugt*
8
Mariana Balbi
9
Marcella Gonclaves
10
Stefany Serrao*
Social Interactions
0
2000
4000
6000
8000
10000
12000
This report was generated by the Hookit Athlete Index. More info: www.hookit.com/ai or email [email protected]
* Only athletes that were on the original invite list or had verified social profiles were tracked. Contact us to add/verify acccounts.