2013 Media Guide - Glazier Clinics

The Leader in Reaching Football Coaches
2013 Media Guide
[email protected]
888-755-6427
www.GlazierClinics.com
For over 35 years Glazier Clinics has been providing
world-class education opportunities to football coaches.
32 Clinics in 29 Markets
Coast to Coast
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Customers from Every State
and Around the World
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WE HAVE THE LARGEST CUSTOMER BASE OF FOOTBALL COACHES
34,000+ Clinic attendees
- Serious, winning coaches from top programs in the country
20,000+ Active website users
- Coaches accessing the tremendous
digital resources we provide 24/7
Thousands of
Buyers to Influence
70,000+ Active email subscribers
- Voluntary, opt-in coaches receiving valuable information
8,500+ Schools represented
- Coaches from programs all over the nation
888-755-6427
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Targeting This Market Will Grow Your Business
WHO IS A FOOTBALL COACH?
Leader
Decision Maker
= Highly Desirable
Target Audience
Influencer
Football coaches Lead the next generation of leaders. Almost twice as many
students played HS football than any other sport last year — 1.1 million.(NFHS)
Football coaches Influence the buying decisions of their programs and players. The
cost to outfit one HS football team is $22,000. (Fortune Magazine)
Football coaches are Decision Makers for their teams. The money spent just
on uniforms and equipment for HS football programs last year was $450 million.(Fortune Magazine)
NFHS. 2011-12 Participation Survey. NFHS.org. http://www.nfhs.org/content.aspx?id=3282. Accessed October 15, 2012.
Roberts, D. (2011, September 26). The business of football. Fortune, 164(5).
888-755-6427
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Customized Marketing Packages
WE KNOW HOW TO SELL TO FOOTBALL COACHES AND WE CAN
SERVICE ANY BUDGET FROM $10K TO $500K+
Over 40 marketing elements available to reach coaches:
Advertising
Branding
Booth Space
Email Marketing
Lead Generation
Segmentation
Sponsorship
. . . And Much More
“From a financial
perspective and
return on investment,
our partnership with
Glazier Clinics
is among our
best investments.
”
– Greg Bialis,
Rawlings Sporting Goods,
Vice President, Team Sales
LAST YEAR WE DELIVERED
Over 1,000 Exhibitor Booths
Over 12,000 Qualified Leads
Over 3,000,000 Emails
Over 50,000,000 Logo Impressions
Over 90,000,000 Ad Impressions
“Going to a Glazier Clinic is like
going to a football expo. All
of the top football products,
services, and companies are
on display.
”
– Brent Vieselmeyer
Valor Christian HS,
4A State Champions, CO
Each package is customized for your company and we have one
goal in mind – to make your investment profitable!
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Exhibitor Booths
With 32 Coaching Events held in major cities across the country,
Glazier Clinics will open the doors for you to reach the nation’s top football programs.
Each clinic will deliver Glazier Clinics hallmark qualities…
MORE
COACHES:
CONSTANT
TRAFFIC:
BETTER
LEADS:
EXTRA
TIME:
• Over 34,000 attendees
in 2012
• Attendance Guarantee
for every clinic
• Booths in the high
traffic hallways &
lobbies
• Exhibit area is the
heart of the clinic
• Serious, winning
coaches
• Coaches looking for
the tools to build the
best program
• Longest breaks in the
industry
• Plenty of time to
interact with coaches
INDIVIDUAL BOOTH PRICING FROM $595 TO $795
Atlanta (2) | Atlantic City | Baltimore | Boston | Charlotte | Chicago (2) | Cincinnati | Cleveland | Dallas (2) | Denver | Detroit | Grand Rapids | Greenwich | Houston | Indianapolis
Kansas City | Las Vegas | Los Angeles | Minneapolis | Nashville | North Jersey/NYC | Northern Virginia/DC | Phoenix | Reno | San Francisco | Seattle | St. Louis | Tampa | Tulsa
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For more information
salesclinics
@ glazierclinics.com
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5 - 6 4 2and
7 partner opportunities, contact us at 888-755-6427
sa les@ glaorzier
.com
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Booth Space & Marketing for Any Budget
MINI-PARTNER PACKAGES
Combine booth space with marketing to reach more coaches football network.
Price
# of Booths
Buyers Guide
Placement
# of Emails
Buyers Guide
Banner Ad
Value
COACH CONNECT
PACKAGE
BRONZE
$4,600
5 Booths
1 email to
25,000 Coaches
Tier 2
No
$5,030 Value
COACH CONNECT
SILVER PACKAGE
$8,400
10 Booths
1 email to
50,000 Coaches
Tier 2
No
$9,310 Value
COACH CONNECT
GOLD PACKAGE
$16,300
20 Booths
2 emails to
50,000 Coaches
Tier 1
YES
$19,220 Value
COACH CONNECT
PLATINUM PACKAGE
$22,200
30 Booths
2 emails to
70,000 Coaches
Tier 1
YES
$27,730 Value
Best
Value!
EMAIL MARKETING
EXTEND your message to 70,000 football coaches –
No other organization has as many active football coach email subscribers.
EXPERIENCE results to reach your sales goals –
Coaches associated with Glazier Clinics are highly responsive to products and services that will help them build
a winning team.
ENGAGE the right audience with your message –
Segment your campaign geographically, increasing the relevance of your marketing campaign.
EXCEL with custom feedback throughout your campaign –
GlazierMail equips you for success with testing, advanced tracking, and post-campaign analytics
Best
Value!
GLAZIERMAIL BRONZE
PACKAGE - $650
GLAZIERMAIL SILVER
PACKAGE - $1,100
GLAZIERMAIL GOLD
PACKAGE - $2,200
GLAZIERMAIL PLATINUM
PACKAGE - $3,300
Send to 10,000 Coaches
Send to 20,000 Coaches
Send to 50,000 Coaches
Send to 80,000 Coaches
Additional Costs: Set-up fee (one time): $100
888-755-6427
Segmentation: $100
HTML Design: $70/hr
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What Glazier Clinics Can Do for Your Company!
LEAD GENERATION
Receive high quality leads from coaches who want to buy your products
• Complete contact information for each lead
• Fast lead reporting
Contact Glazier Clinics for pricing information.
Would you like more information about online educational opportunities to complete your undergraduate
or graduate degree?
Select One
How much does your program raise in fundraising annually?
Select One
Are you planning to purchase 30 or more uniforms in the next year?
Select One
Are you planning a major weight room renovation in the next two years?
Select One
Are you planning to purchase new sleds and dummies?
Select One
Would you be interesed in having the U.S. Marine Corps conduct a Combat Fitness Test with your
players or conduct a presentation on mental and physical toughness to your team durning your
off-season or summer program?
Select One
CO-OP BANNER ADERTISING
Spread your banner ad across the football coach universe
• Instant banner placement on 25+ websites where
football coaches spend time
• Millions of impressions from your target audience
Contact Glazier Clinics for pricing information.
BUYERS GUIDE
A basic listing is free but you can increase your exposure with an upgraded listing:
Tier 1 $500 - Includes active links, product images, complete company profile,
company logo, website link, phone number, and above-the-fold placement.
Tier 2 $200 - Includes complete company profile, logo, website link, phone number and
above-the-fold placement.
Banner Ad
$500 - Company banner ad on the Buyers Guide homepage.
Post your company profile in the best Buyers Guide available to coaches.
888-755-6427
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Join these companies that reached thousands
of football coaches last year.
w w w.hudl.com
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No other company has as
much reach and influence in the
football coaching market.
We have the tools and know-how to grow your business.
Contact us for a personal consultation.
888-755-6427
[email protected]
www.GlazierClinics.com
1880 Office Club Point, Colorado Springs, CO 80920