RATEBOOK - AJC Media

Transcription

M E D I A S O L U T I O N S TO D E L I V E R YO U R A U D I E N C E
AJC.com | AJCaccessATL | AJCjobs | AJC Digital Services | Living Magazines | Evening Edge | Buyer’s Edge Select | Reach | edu Atlanta | Pulse | Mundo Hispánico
GENERAL
RATEBOOK
2015
1416-032
Contact your AJC account executive, call 404-526-5775 or visit ajcmediakit.com.
TABLE OF CONTENTS
Guide to Publications
page 1
General Information
page 2
Print/ROP Products
page 3
ROP Deadlines
page 6
Mundo Hispánico
page 7
Resort/Travel
page 8
Sunday Living & Arts Zone
page 9
Special Category Pricing
page 12
Direct Marketing Products
page 13
Buyer’s Edge Select Opt-In
page 14
Evening Edge/Select Market Coverage
page 16
REACH Jacket
page 18
ajcTargetDirect - Print & Insert and Print Only
page 19
AJC In-paper Preprints, REACH/ZIP & Opt-In
page 20
Living Intown
page 26
Specialty Products
page 32
Newsbag Advertising
page 33
Sticky Note Program
page 35
General Specifications
page 36
Terms & Conditions
page 37
Weekly Guide to
AJC Publications
Section / Product
Display Full Run
Day of Publication
Mon.
Tues.
Wed.
Thur.
Fri.
Sat.
Sun.
Main News
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Metro
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Sports
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Business (Pages within Main News Tuesday through Saturday)
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Living
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Living & Arts (Travel inclued in this section)
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Color Comics
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Parade
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Food & Drink
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Go Guide
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Faith & Values (Pages within Living)
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Better Health (Pages within Living)
Display Zone
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Living (Zoned Advertising)
Evening Edge (Select Market Coverage)
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Deal Spotter
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Preprint Distribution
AJC In-paper Preprint Distribution
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REACH/ZIP (Non-subscriber distribution)
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Select Market Coverage (Non-subscriber distribution)
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Buyers Edge Select Opt-In
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Classified
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ajccars
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ajcjobs
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2015 GENERAL RATEBOOK
1
General Information
Allen Dunstan, Sr, Director of Sales
The Atlanta Journal-Constitution
1 Dag Hammarskjold Plaza
21st floor
New York, NY 10017
212- 372-0433 (o); 908-251-3655 (m)
Suzanne Purcell, Sr, Sales Manager
223 Perimeter Center Parkway
Atlanta, GA 30346
404-526-5044 (o); 404-353-7961 (m)
Co-operative Advertising Rates
Co-op Action Plan
Manufacturers, distributors and bona fide independent retailer
associations are eligible for the Co-op Action Plan (CAP) rates.
CAP rates are commissionable at 15%. CAP ads must contain
local retail listings. The account or agency must sign and
provide co-op stipulation form to newspaper, attesting that the
advertising is funded, in whole or in part, by participating retailer
accrued co-op funds. Refer to page 15 for rates.
Commission and Terms of Payment
Agency Commission 15%
Payment is due upon receipt. All ads are cash with order
unless credit is already established.
General Rates Eligibility
All advertising placed by or on behalf of a service provider,
manufacturer, wholesaler or distributor, and all companies
outside Georgia qualify for General rates. Regardless of
advertiser’s location, rates specifically cover stockbrokers,
stocks, bonds and funds, publishers, network TV and
radio, communications companies, dot.com companies,
transportation, national automotive, insurance, gasoline and
oil products, package goods, health and beauty, computers,
Internet services, software, seminars, tour operators, tourist
development boards, advocacy, and mail order. Advertising
containing a “900” telephone number or a nationwide tollfree number also qualifies.
2
Print/ROP Products
Get the largest audience in the metro Atlanta market
through full circulation coverage.
ROP Display Color Rates (Gross)
Color changes are in addition to space changes.
Ad Unit size
Mon – Wed
Thurs – Sat
Sunday
Full Run (ROP) Rates PCI
3" - 24" column inches
$3,375
$4,388
$5,400
(Gross Rates)
$3,848
$5,400
$6,075
The rates below are Per Column Inch (PCI) and
apply to full run display advertising.
$4,320
$6,413
$6,750
*For ads over 126-inches to double truck add 40% to above rates
Annual Spending
Level Includes all
AJC Products*
Mon – Wed
Thurs – Sat
Sunday
Open Rate
$566
$585
$755
$25,000
$430
$456
$612
$50,000
$419
$445
$596
$100,000
$408
$433
$581
$125,000
$396
$421
$566
$150,000
$385
$410
$551
$200,000
$374
$398
$536
$300,000
$362
$386
$521
$400,000
$351
$373
$506
$500,000
$340
$363
$491
$750,000+
$328
$351
$476
Discounts Earned on Select
AJC Products** (Gross Rates)
Evening
Edge
AJC
In-paper
Distribution
Mundo
NA
NA
NA
NA
$25,000
NA
NA
NA
NA
$50,000
5%
5%
5%
5%
$100,000
5%
5%
5%
5%
$125,000
5%
5%
5%
5%
$150,000
10%
10%
10%
10%
$200,000
15%
10%
10%
10%
*Excludes postage from Solo mail and production charges,
$300,000
15%
10%
10%
10%
The above display advertising rates are applicable for AJC Standard Ad
Sizes shown on page 5.
$400,000
15%
15%
15%
15%
The AJC will not accept quarter inch increments for nonstandard ad units
or ROP display ads smaller than 1 column x 3-inches.
Sunday rates apply to Thanksgiving and Christmas Day.
Investment in all AJC products accrue toward fulfillment of the agreement.
Annual Spending
Level Includes all
AJC Products*
Sunday
Zone
Open Rate
*Excludes production charges and postage and handling from solo-mail.
**Discount applies to open rate for product and is applied to space charges
only; no other discounts apply nor may these discounts be added to frequency
contracts.
Standard position request applies.
Frequency Discounts
Improve the reach and the efficiency of your advertising investment. Run one ad at regular open rate and repeat it up to two
(2) times at a 25% discount!
All repeat ads must run within six days of the first insertion. Sunday is
not eligible for discount. Discount is for space charges only and may not
be combined with any other discounts. (No copy changes allowed.)
Premium Positions
Place your ad in the ideal position for your audience. Premium
positions are now available with the AJC’s
ad adjacency program.
Contact your account executive for a list of available positions
and details of the program.
3
Standard Ad Sizes
Double Truck
Full Page
13 col. (20.89") X 21"
273 column inches
6 col. (9.89") X 21"
126 column inches
Strip Ad
Half H Page
6 col. (9.89") X 10.25"
61.5 column inches
Half V Page
Quarter Page
3 col. (4.89") X 21"
63 column inches
3 col. (4.89") X 10.25"
30.75 column inches
5 col. (8.22") X 18"
90 column inches
4 col. (6.56") X 21"
84 column inches
4 col. (6.56") X 18"
72 column inches
4 col. (6.56") X 14"
56 column inches
4 col. (6.56") X 10.25"
41 column inches
3 col. (4.89") X 14"
42 column inches
3 col. (4.89") X 8"
24 column inches
Eighth Page
2 col. (3.22") X 8"
16 column inches
2 col. (3.22") X 7"
14 column inches
2 col. (3.22") X 6"
12 column inches
2 col. (3.22") X 5"
10 column inches
2 col. (3.22") X 4"
8 column inches
2 col. (3.22") X 3.5"
7 column inches
2 col. (3.22") X 2"
4 column inches
1 col. (1.56") X 3"
3 column inches
6 col. (9.89") X 3"
18 column inches
3 col. (4.89") X 5"
15 column inches
4
Dynamic Ad Unit Program
Dynamic ads break the traditional boundaries of square and
rectangle shaped ad spaces to allow advertisers to showcase
their products in a unique and creative style.
Earned rates apply.
U-shape
on double truck
U-shape
on full page
L-shape
on full page
L-shape
on double truck
(2 X 16" times 2, 13 X 5")
129" Billable
(1 X 17" times 2, 6 X 4")
58" Billable
(2 X 16", 6 X 5")
62" Billable
(4 X 16" times, 13 X 5")
129" Billable
Butterfly
on full page
( 4 X 4" times 2, 6 X 4")
56" Billable
Triangle
on full page
63" Billable
Stair step
on full page
(2 X 4.5", 4 X 6", 6 X 5")
63" Billable
Stair step
on double truck
(13 X 6", 6 X 6", 2 X 9")
132" Billable
Bookends
on full page
Bookends
on double truck
Fireplace
on double truck
Four corners
on double truck
(2 X 21")
84" Billable
2 (3 X 21")
126" Billable
(9 X 15")
135" Billable
4 (3 X 10.5")
126" Billable
Contact your account executive for specifications and availability
5
Full Run Deadlines
If Ad Publishes In
In-House Materials
Space Reservation
In-House Proof Releases
Digital Ad
Monday Main
Wednesday 5 PM
Friday 12 Noon
Friday 5 PM
Friday 5 PM
Tuesday Main
Wednesday 5 PM
Friday 5 PM
Friday 5 PM
Monday 12 Noon
Wednesday Main
Friday 5 PM
Monday 5 PM
Monday 5 PM
Tuesday 12 Noon
Thursday Main
Friday 5 PM
Tuesday 5 PM
Tuesday 5 PM
Wednesday 12 Noon
Thursday Food
Friday 5 PM
Friday 5 PM
Monday 5 PM
Monday 5 PM
Friday Main
Monday 5 PM
Wednesday 5 PM
Wednesday 5 PM
Thursday 12 Noon
Friday Go Guide
Monday 5 PM
Tuesday 5 PM
Wednesday 5 PM
Wednesday 5 PM
Saturday Main
Tuesday 5 PM
Thursday 5 PM
Thursday 5 PM
Friday 12 Noon
Sunday Main
Wednesday 5 PM
Thursday 5 PM
Thursday 5 PM
Friday 12 Noon
Sunday Business
Tuesday 5 PM
Thursday 5 PM
Thursday 5 PM
Friday 12 Noon
Sunday Living & Arts
Monday 5 PM
Tuesday 5 PM
Wednesday 12 Noon
Tuesday 5 PM
• Full color ads are 24hrs earlier.
• Front Page ad units - space reservation requested 10 days prior to pub date. Creative subject to approval
and due 48hrs in advance.
• Front page strip request 10 days out.
Cancellation Deadlines
Deadline for cancellation is the same as the reservation deadline for each
product. Emergency cancellations will be made when circumstances permit.
Holiday Deadlines
Holiday deadlines, or early deadlines, are in effect for those issues surrounding
the holiday. Call your account executive for holiday week deadlines.
See page 30.
6
MundoHispánico, a free Spanish-language weekly publication that engages,
educates and entertains Hispanic readers. MundoHispánico emphasizes
what’s of interest to Hispanic readers: local news, plus information from
Latin America and around the world. Please refer to the Retail rate book
for rates and contact your account executive for more information.
Mechanical Measurements
Columns
Display Width
1
1.562"
2
3.275"
3
4.987"
4
6.7"
5
8.412"
6
10.125"
Distribution
Full Run: 71,500
7
Resort/Travel
Resort /Travel Rates (Gross)
Travel Guide & Resort Directory
Hotels, motels, resorts, chambers of commerce,
tour operators, tourism commissions, camps and resort real
estate and real estate outside of Georgia.
Hotels, motels, condominiums, small inns, lodges, campgrounds.
Prices shown are for each insertion.
Spending Level
Mon – Wed
Thurs – Sat
Sunday
Open Rate
$441
$468
$529
$10,000
$375
$398
$457
$25,000
$340
$365
$416
$50,000
$318
$338
$376
$100,000
$306
$325
$372
$125,000
$297
$316
$368
$150,000
$289
$307
$358
$200,000
$280
$298
$348
$300,000
$272
$290
$339
$400,000
$263
$281
$329
Sun only
6 lines
Open
6 wks
13 wks
26 wks
52 wks
$252
$192
$177
$168
$153
Six-line minimum required.
Directory Deadlines
The Sunday Travel directory deadline is
Tuesday, 3 p.m., the week prior to publication.
Call 404-526-5241 for information.
8
Sunday Living & Arts Zone
The Atlanta Journal-Constitution’s Sunday zoned editions allow you to target your message into the
neighborhoods surrounding your location. These targeted editions are designed to be easy to buy so you
can select the right combination of zones to fit your needs.
Northwest Zone
NorthSide Zone
Your new link to west Cobb and Cherokee residents, the
Northwest zone includes Marietta, Mableton,
Kennesaw, Woodstock, Acworth, Canton and more.
Life indeed exists outside the perimeter. Just ask the
millions of Northsiders who call east Cobb, north Fulton
and Forsyth counties home. Count Roswell, Marietta,
Alpharetta, Dunwoody, Sandy Springs, Cumming residents,
plus many more among your Northside audience.
General Display Rates:
$57.68 per column inch (Gross)
Northeast Zone
Introduce your business to one of the fastest growing
counties in the state, Gwinnett county, which includes
the cities of Lawrenceville, Lilburn, Norcross, Suwanee,
Buford, Snellville and more.
Annual Frequency Discounts
13 times . . . . . . . . . . . . 5%
26 times . . . . . . . . . . . 10%
52 times . . . . . . . . . . . 15%
Requires a contract, which must be fulfilled in 12 months.
Frequency discounts do not apply to color changes.
Central Zone
The Central Zone makes it easier than ever to reach
customers in DeKalb and Fulton counties, which include
Atlanta, Buckhead, Midtown, Downtown, Decatur, Stone
Mountain, Chamblee, Lithonia, Jonesboro, College Park,
and more.
Zone Color Rates (Gross)
Single zone color
rates
One page or
less
Black and three colors*
$833 per zone
*Color subject to availability. Discounts do not apply to color rates.
9
Multiple Zone Discount
Earn additional discounts by placing the same ad in more than
one zone. Just add the total zone cost and deduct the percentage shown below. Ads must publish the same day. Multizone
discounts do not apply to color charges.
Number of Zones
Discounts
2
5%
3
10%
4
15%
Deadlines
In house proof: Monday, 5pm
Space reservation: Tuesday, 5pm
In house proof release: Wednesday, noon
Digital ad release: Wednesday, noon
Cancellation Deadlines
Deadline for cancellation is the same as the reservation deadline
for each product. Emergency cancellations will be made when
circumstances permit.
Holiday Deadlines
Holiday deadlines, or early deadlines, are in effect for those
issues surrounding the holiday. Call your account executive for
holiday week deadlines.
See page 30.
10
AJC Sunday Living & Arts Zones
WEEKDAY AJC
READERSHIP
BY ZONE
ZONE
READERSHIP
CENTRAL/SOUTH
261,236
NORTHEAST
118,044
NORTHSIDE
138,224
NORTHWEST
126,441
Source: Scarborough Research 2014 R1, Atlanta CBSA
11
Special Category Pricing
Co-op Action Plan (CAP) Rates
Full Run ROP PCI Rates (Gross)
Monday – Wednesday
Thursday – Saturday
Sunday
$260
$281
$379
Manufacturers, distributors and bona fide independent retailer associations are eligible for Co-op Action Plan
(CAP) rates. CAP rates are commissionable at 15%. CAP ads must contain local retail listings.
Color (CAP) Rates
Inches
Mon—Wed
Thurs—Sat
Sunday
3” —24”
$2,941
$3,824
$4,706
25” — 63”
$3,353
$4,706
$5,294
64” — 126”
$3,765
$5,588
$5,882
CO-OPERATIVE
Advertising Rates
Manufacturers, distributors and bona fide independent retailer associations are eligible for the Co-op Action Plan (CAP) rates.
CAP rates are commissionable at 15%. CAP ads must contain local retail listings.
12
Direct Marketing
Products
13
Digital
Print
Target engaged consumers
The AJC offers advertisers a unique way to reach 330K+ Atlanta
consumers within high-value ZIP codes each Sunday – and, at their
request. Buyer’s Edge Select is a unique opportunity to target consumers
who are interested in shopping; it draws an audience that’s highly
engaged in cutting coupons and searching for sales.
Content that draws shoppers
Direct Mail &
Commercial Printing
Recruitment
Buyer’s Edge Select, a four-page broadsheet, is full of lively
content about shopping, style, trends, consumer tips, and
savings. It’s also packed with cost-saving inserts from
major grocery stores, general merchandisers and retailers
– as well as the latest edition of nationally-recognized
PARADE magazine.
Access Atlanta’s spending power
Atlanta is a strong shopping market. Among the top
ten metro markets, Atlanta ranks much higher for
engagement in the following categories.1
No. 1
social
•Purchasing home improvement goods
(hardware, building, paint, lawn/garden) (past 12 mo.)
• Paying for automotive repair (past 12 mo.)
•Buying personal care (cosmetics, perfumes,
skincare) items (past 12 mo.)
• Dining at a sit-down restaurant (at least once/
Events
month)
No. 2
•Buying women’s clothing or shoes (past 12 mo.)
• Eating at quick service restaurants 10+ times
RESEARCH
(past month)
• Shopping any office supplies store (past 12 mo.)
Total investment:
$13,075
•Visiting
hotels/motels
for vacation (past 12 mo.)
•Buying men’s clothing or shoes (past 12 mo.)
Key household demographics
for Buyer’s Edge Select2
•More than
67% are married.
• More than 67% are college educated.
• More than 65% are age 25-54.
•
64% have household income of
$50K and above.
44% of households have kids.
• 69% are homeowners.
•
Sources: 1) Scarborough Research – Multi-Market Report of Top 10
CBSA Metros, Ranked by % of Market Engaged in Activity (2013 R2).
2) Experian August 2013.
Tools & Resources
14
Effective 2014
ZIP CODES
Acworth
Duluth
Douglasville
Fayetteville
Jonesboro
Grayson
Hiram
30101
30102
30022
30009
30004
30005
30318
30350
30319
30327
30328
30329
30338
30341
30342
30345
30305
30306
30307
30309
30324
30339
30106
30519
30518
30013
30012
30041
30040
30030
30033
30034
30097
30096
30134
30135
30214
30215
30236
30238
30017
30141
Kennesaw
30144
30152
30043
30044
Alpharetta
Atlanta
Austell
Buford
Conyers
Cumming
Decatur
Lawrenceville
30045
30047
30038
30058
30052
30008
30066
30060
30067
Marietta
30062
30068
30064
McDonough 30253
30252
Norcross
30092
Newnan
30263
30265
Powder
30127
Springs
Riverdale
30274
Roswell
30075
30076
Sharpsburg
30277
Smyrna
30080
30082
Snellville
30039
30078
Stockbridge
30281
Stone
30087
Mountain
Suwanee
30024
Tucker
30084
Woodstock 30188
30189
AJC Buyer’s edge select
More than 330,000 consumers in 78 strategic Zip Codes
Lilburn
Lithonia
Loganville
KEY
Existing Zip Codes
15
Evening Edge is a complimentary print
publication that reaches nearly 374,000
affluent, non-subscriber, single-family
households each Thursday — providing
them with a resource for planning their
weekend’s shopping, dining, travel, and
entertainment activities.
Digital
Print
Direct Mail &
Commercial Printing
This color-packed product is designed to engage busy Atlanta
residents by offering planning tips in the following areas:
•
•
•
•
•
Local shopping (special offers included)
Meal planning
Community events
Healthy living
Quick weekend getaways
Evening Edge is zoned for delivery to four Atlanta areas—
Northeast, Northside, Northwest and Central/South,—allowing
you to target areas relevant to your business/service radius.
Recruitment
Benefits
• Leverage Thursday delivery as your
ideal window to drive business ads
for weekend-oriented events.
social
• Target key audiences, including
women, families, homeowners and
high-income households.
• Display Ads—available in full-color
Events
Ask your Atlanta Journal-Constitution
Account Executive about even deeper
discounts when you combine Evening Edge
with our Deal Spotter Product.
Full-color display ad investment*
Unit
Size
Full Run Two Zones One Zone
Strip Ad
6 c (9.89”) x 3”
$2,200
N/A
N/A
1/8 Pg.
3 c (4.89”) x 5"
$659.25
$495
$275
1/4 Pg.
3 c (4.89”) x 10.25"
$1,350
$1,035
$575
1/2 Pg.
6 c (9.89”) x 10.25"
$2,700
$2,052
$1,140
Full Pg.
6 c (9.89”) x 21"
$5,103
$3,420
$1,900
Additional charges for premium positions
Unit
Position
Size
Full Run
1/2 Pg.
Pg. 2 or 2nd Front Pg.
6 c (9.89”) x10.25"
$525
Full Pg.
Back Pg.
6 c (9.89”) x 21"
$1,050
Frequency discount fordisplay ads**
RESEARCH
13 Times
5%
26 Times
10%
52 Times
15%
Deadlines
Tools & Resources
*Black and white ads are accepted, but investment remains the same.
**Ad does not have to run consecutive weeks. Discounts do not apply
to charges for premium positions.
Ad Type
Space Reservation
Display Ads
Friday, 5 p.m.
Monday, 5 p.m.
in week prior to publication
in week prior to publication
Insert Ads
Material Due
30-days
10-17 days
prior to publication
prior to publication
16
AJC evening edge zone RESIDENTS
Median HH Income
Median Age
Avg. CONSUMER Exp.
HHs w/ Children
NORTHWEST
$59,857
36
$52,898
38%
NORTHSIDE
$83,057
37
$60,383
38%
NORTHEAST
$61,670
34
$53,985
45%
CENTRAL/SOUTH
$52,261
35
$47,646
33%
Source: DemographicsNow from Alteryx © 2013 by Experian/AGS
17
Jacket
The REACH Jacket display advertising is available
based on modular sizes. Each week, the jacket
is distributed to home-delivered subscribers
on Sunday in the AJC and to non-subscriber
households Sunday/Monday.
Please contact your Atlanta Journal-Constitution
account executive or call Raul Trujillo at 404-526-7482
for more information.
Total distribution is nearly 400,000 average. The
REACH Jacket is a broadsheet format and all ads are
full color.
Deadlines
Space Reservation:
18 calendar days prior to pub
Material Deadline:
17 calendar days prior to pub
Dimensions:
• Full Page Image Size (Front): 7.75" x 11"
• Full Page Image Size (Back): 9" x 8.5"
• Full Page Image Size (Inside): 7.75" x 11"
• Half Page Image Size (Inside): 3.75" x 11"
• Quarter Page Image Size (Inside): 3.75” x 8.5"
For rating information, please refer to our Retail rate book.
18
Print & Insert and Print Only
Products
Affordable, high impact, highly-visible print and
deliver insert and print only products.
The AJC can print your product and insert it into the
newspaper any day of the week. We can deliver your
product to subscribers seven days a week or to nonsubscribers Sunday in Reach or Buyers Edge Select
or on Thursday in Evening Edge.
Deadlines
Reservation: 17 calendar days prior to distribution
Proof: Friday, prior to release, 5 p.m.
Proof release: 14 days prior to distribution date
Please contact your account executive for more
information about products, rates and deadlines or call
404-526-7226.
Commercial Print and Insert Products and Sizes
Size (in inches)
Distribution
Common Name
Paper Stock
8.5 x 11
P& D / Print Only
Single Sheet Flyer
50#, 60#
11 x 17
Print Only
Single Sheet Flyer
50#, 60#
11 x 17
P& D / Print Only
4-Page Tabloid / 2-Page Broad Sheet
35#, 50#, 60#
11 x 17
P& D / Print Only
8-Page Tabloid / 4-Page Broad Sheet
35#, 50#, 60#
5.5 x 11
P& D / Print Only
Postcard - uncoated
7 pt Bulk
5.5 x 11
P& D / Print Only
Postcard - coated 2 sided
9pt C25
5.5 x 8.5
P& D / Print Only
Postcard - uncoated
7 pt Bulk
5.5 x 8.5
P& D / Print Only
Postcard - coated 2 sided
9pt C25
4x6
Print Only / Direct Mail
Postcard - uncoated
7pt 9pt
19
Preprints:
AJC In-Paper Distribution & Sunday Opt-In &
REACH/ZIP Distribution to Non-Subscribers
AJC In-paper Preprint Distribution is our advertising
preprint program for distributing preprints to Atlanta Journal-Constitution readers
throughout the Metro Atlanta area; available every day of the week.
REACH/ZIP distribution of advertising preprints is available to non-subscribers Sunday/Monday.
Sunday Opt-In program delivers preprints to households by request.
REACH and Opt-In are both non-duplicated distribution programs to non-subscribers.
20
AJC In-paper Preprint Distribution
AJC In-paper Preprints are distributed to Atlanta Journal-Constitution subscribers throughout the Metro Atlanta area. Discounts are
available based on volume of distribution, frequency and number of pages per insert.
AJC In-paper Preprint Open Rates: Cost Per Thousand/Per Tab page* (Gross)
No. of Tab
Pages
575M
and Over
500M
and 574M
425M
and 499M
375M
and 424M
225M
and 374M
150M
and 224M
75M
and 149M
20M
to 74M
Minimum
Price
1-4
$79.69
$83.89
$87.40
$92.21
$100.50
$104.88
$108.38
$111.92
$2,238
6
$96.86
$101.93
$106.20
$111.98
$122.09
$127.40
$135.46
$135.88
$2,719
8
$113.16
$119.11
$124.09
$130.81
$142.29
$148.51
$153.47
$158.37
$3,168
12
$136.41
$143.58
$149.56
$157.70
$171.64
$179.08
$185.02
$190.94
$3,818
16
$158.54
$166.88
$173.84
$183.28
$199.52
$208.2
$215.12
$221.97
$4,439
20
$177.61
$186.98
$194.73
$205.36
$223.52
$233.23
$240.99
$248.71
$4,975
24
$197.35
$207.72
$216.38
$228.18
$248.34
$259.11
$267.75
$276.33
$5,527
28
$217.08
$228.52
$238.03
$250.92
$273.03
$284.85
$294.31
$303.71
$6,073
32
$218.02
$229.49
$239.07
$252.03
$274.21
$286.03
$295.54
$305
$6,100
36
$218.96
$230.47
$240.10
$253.07
$275.4
$287.21
$296.77
$306.29
$6,124
40
$219.92
$231.46
$241.12
$254.1
$276.56
$288.43
$298.02
$307.52
$6,151
42
$220.30
$231.89
$241.56
$254.57
$277.02
$288.95
$298.51
$308.05
$6,160
44
$220.68
$232.31
$242.00
$255.02
$277.48
$289.45
$299.03
$308.59
$6,171
46
$220.89
$232.52
$242.24
$255.28
$277.74
$289.71
$299.34
$308.88
$6,178
48
$221.10
$232.76
$242.45
$255.53
$277.99
$289.98
$299.60
$309.19
$6,183
Pages exceeding 138 sq. inches are standard broadsheets. Each standard page equals two tab pages.
AJC In-paper Preprint Frequency
Discounts
AJC In-paper Preprint Single Copy
Exclusion
6 – 13 times.............................. 5%
26 times .................................. 10%
52 times ................................... 15%
All AJC In-paper Preprint orders must include single copy circulation
in all zones ordered, unless separate non-subscriber coverage is also
ordered. If 30 percent or more of the AJC In-paper Preprint order
total is also ordered for REACH/ZIP or SMC insertion within seven
days of the AJC In-paper Preprint publication date, single copy
circulation may be deleted from the AJC In-paper Preprint order.
Orders cannot be accepted for single copy circulation without home
delivery.
Mini-Tab Discount
AJC In-paper Preprints in which 75 percent of the pages read
independently as 97 square inches or less are discounted 25
percent off above discount rates. Where more than 25 percent
of the pages are larger than 97 square inches, the preprint will be
billed at the rate applicable to that size preprint. Mini-tab discount
does not reduce minimum charges. There is no mini-tab discount
for REACH/ZIP.
21
Primary 15-County Area
REACH/ZIP Rates (Gross)
REACH/ZIP frequency Discounts
3 times...................................... 2%
6 times...................................... 4%
13 times..................................... 6%
18 times.................................... 7%
24 times.................................... 8%
REACH/ZIP
REACH/ZIP is Sunday/Monday select market distribution to
non-subscribers in the metro Atlanta area. Average distribution
weekly to nearly 400,00 households. REACH offers advertisers
non-duplicated household delivery from subscriber or Opt-In
households. REACH is delivered by carrier and can be targeted
at the zip or a sub-zip code level for maximum cost efficiency.
Cost Per Thousand
Ounces
Tab page equiv.
Cost per M
0.2
2
$67.10
0.3
4
$72.25
0.4
4
$77.42
0.5
6
$80.82
0.6
6
$86.86
0.7
8
$91.19
0.8
8
$96.31
0.9
10
$102.37
1
10
$108.37
1.1
12
$114.39
1.2
12
$120.42
1.3
14
$128.86
1.4
14
$133.32
1.5
16
$138.05
1.6
16
$144.50
1.7
18
$150.94
1.8
18
$157.40
1.9
20
$163.87
To estimate weight, two tab pages = .2 oz
22
REACH/ZIP Solo Mail Rates
Pages and Weights
Advertisers using REACH file for solo mail, please contact your
Account Representative for rating information.
AJC In-paper Distribution preprint rates are based on number
of tab-size pages. Tab pages measure between 97 and 138 sq.
inches. For rates on larger standard size pages, the number of
pages must be doubled to determine the number of tab pages for
rating purposes. REACH/ZIP rates are based on weight, not the
number of pages. Quotes on rates are estimates only, until actual
size, page counts, weights and distribution can be verified by
the publisher. Preprints are billed based on the actual number of
deliveries, rounded to the nearest thousand.
Weight Factors for ZIP
All REACH/ZIP charges are calculated based on weight. Shared
mail pieces with weights between the increments shown above
will be charged at the next higher level. Each two tab-size
newsprint pages weigh approximately 0.2 ounces.
Minimum Purchase
There is a minimum purchase requirement of 5,000 deliveries
with REACH/ZIP, either shared or solo mail.
Postal Indicia
All products for REACH/ZIP solo mail distribution should have
the appropriate postal indicia shown here. Indicia should be
printed within a clear space on the outside of each piece. No
other postal indicia will be accepted.
Preprint Requirements
Machine Insert Size Restrictions REACH/ZIP and AJC Inpaper Preprint Distribution
Minimum size: 5 ½" x 7 ½"
Maximum size: 11 " x 11"
Note: The bound side of both minimum and maximum sized products must be
on the longest side.
Pieces not meeting these specifications cannot be accepted for machine
insertion. Additional charges for distribution may apply.
Stock Specifications
Minimum Thickness: 0.005”
PRSRT STD
U. S. Postage
PAID
Atlanta, GA
PERMIT NO. 3376
Minimum thickness is for single sheets, cards, envelope.
Standard broadsheet inserts printed on 30-lb. newsprint should
be 8-pages minimum. Inserts of less than 8-pages may need to
be quarter-folded for insertion. Standard tabloid-page inserts
printed on 30-lb. stock should be a minimum of 8-pages.
Maximum Thickness: 1/4”
Maximum thickness on standard broadsheet inserts printed on
30-lb. newsprint should be limited to 96-pages.
Reservation Deadlines
Reservation deadline is 30 calendar days before publication.
Preprints ordered less than 17 days in advance of publication are
subject to additional charges. To make reservations contact your
account executive.
23
Out of Spec Inserts
Inserts with the following characteristics may pose problems for
machine insertion. Please check with your sales representative
to arrange to test these inserts for production capability before
placing an insertion order.
• Non-rectangular, tri-fold, or die-cut, special-shape inserts.
Accordion folds cannot be accommodated.
• Inserts of inconsistent thickness (non-uniform thickness or a
lump in an insert, pre-stuffed inserts).
• Inserts that stick together and do not separate consistently.
Insert pages that are glued, stapled, stitched, perforated or
perfect bound.
• Objects such as keys, coins, CDs, etc., attached to any page
of an insert; sachets containing scented objects; liquids or
shampoos; poly-bags; paper bags; product samples.
Inserts for shared or solo mail coverage (REACH) must be
submitted for testing and for checking postal regulations prior to
acceptance for insertion
Some of these out of spec inserts may be accepted as product
samples and may be hand inserted in the field by carriers at an
additional cost.
REACH/ZIP and AJC In-paper Preprint
Preparation Requirements
• AJC accepts preprinted inserts for distribution seven days a
week. However, Mon-Wed may not be machine insert days due
to volume therefore inserts should be shipped to us in durably
cross-tied bundles of 200.
4. W
ith the standard Bill of Lading (BOL), each pallet
should have a pallet label displaying the following:
a. Advertiser Insert name (and version if applicable)
b. Description of the piece (e.g. 8.5 x 11 Labor Day Sales)
c. Distribution method (e.g. AJC, REACH, Opt In, etc.)
d. Publication Date
e. Inserts per turn and lift
f. Total bundles or boxes on pallet
g. Total number of pieces
h. T
otal pallet weight (including inserts and packing materials)
In addition to the above, if there are multiple advertising jobs or job
versions on the same skid, clearly identify:
a. Each advertiser
b. Each version
c. Publication date for each order or version
5. It is preferred that each preprint version should be placed on
a separate pallet with appropriate labeling.
6. Pallet tops should be made of hardwood or sturdy synthetic
and be the same size as the pallet base.
7. A minimum of four bands should be used to
secure load.
8. Banding should be tight without pulling down
and bending the top turn or pulling loose the
pallet flooring.
9. Loaded pallets should be wrapped completely with stretchwrap or reinforced cardboard that protects the corners and
helps stabilize the load.
10. Loaded pallet height must not exceed 5’ from the floor to
the top of the pallet.
• There may be an additional charge for pieces not tied.
11. Loaded pallet weight must not exceed 2,500 lbs.
• Multiple version preprints running on the same day must have
12. Pallets must not be double-stacked in trailers.
two-digit version coding clearly printed on the front of the
preprint at the lower right and preprints for multiple dates must
be clearly identified on separate skids and on the bill of lading.
13. P
allets must be loaded in trailers so the pallet labels face
the forklift operator.
• Pallet Specifications:
1. Pallets should be made of molded plastic or hardwood.
2. Pallets should be on of the following sizes (l x w)
48’’ x 40’’ (preferred)
48’’ x 42’’
45’’ x 45’’
44’’ x 44’’
42’’ x 42’’
3. Pallets should allow for four-way entry and have a minimum
clearance of 3.5’’ for forklift access.
24
Required Preprint Pad
For inserts meeting these guidelines, and orders with a draw of less than 25,000 copies to be inserted, the pad
should be 5% with a minimum of 500 copies to cover machine setup, waste and damages. For orders with draw of
25,000+ the pad should be 5% of the total draw for 2 page tabs, 3% for 4+ tab pages. A higher percentage pad may
be required for out-of-specification inserts, especially for single page flyers and inserts printed on lightweight papers.
Preprint Deliveries
Delivery to Newspaper Deadline
Preprints should be delivered between 17 and 10 days prior to publication date. Inserts delivered more than 30 days in
advance of publications are subject to a storage charge.
REACH and AJC In-paper Preprint Products - AJC, OPT-IN, Evening Edge and REACH Inserts
Preprint deliveries are received Monday - Friday, 7am - 7pm and must be delivered to:
Gwinnett Production Plant
6455 Best Friend Road
Norcross, GA 30071
(770) 263-3885
25
2 0 1 5
M E D I A
K I T
26
lI
A lifestyle magazine that provides an insider’s perspective into the attractions and events in and around the unique
neighborhoods of intown Atlanta. Featuring local music, art, food and cultural events, it will illustrate the best that
our unique city has to offer and lift the curtains for the reader into the hidden gems of these special neighborhoods.
66% HAVE A HOME VALUE
OF AT LEAST $500K
lN
72%
HAVE A COLLEGE
DEGREE OR HIGHER
Average household income:
$
132,500 A new lifestyle magazine that provides an insider’s perspective on the vibrant communities for growth and
active lifestyles on the northside. The magazine explores the distinct neighborhoods, events and
entertainment, the arts and culture that are unique to these exciting areas and what makes them thrive
4 2 , 6 5 5 96%
$
1
Average household income:
OF SUBSCRIBERS
ARE HOMEOWNERS
52% HAVE A HOME VALUE
OF AT LEAST $500K
Contact your AJC
account
executive,
callby:404-526-5775
orGetz,visit
Source:
Nielsen subscriber file
& MRI 2014. Photos provided
Jenni Girtman, Jonathan Phillips, Jason
and Becky ajcmediakit.com.
Stein
27
D I S T R I B U T I O N
By using our two unique footprints, you can reach over 60,000 households.
28
��
��
L i v ing in t o w n 2 0 1 5 E ditorial C alendar
i ns i de r t r i ps
AJC.com
| AJCaccessATL | AJCjobs | AJC Digital Services | Living Magazines
| Evening Edge | Buyer’s Edge Select | Reach | eduMay/June
Atlanta | Pulse | Mundo Hispánico
January/February
March/April
Mountain getaways
T
Stor y by CURT HOLMAN
DINE: New Orleans cuisine for Mardi Gras
SHOP: Atlanta’s best places for fragrances
ARTS: Profile of popular local jazz artist
DO: Bar games for cool nights
NEIGHBORHOOD: Chamblee
July/August
here are two ways you can enjoy the mountains. One is to find the most panoramic vista from the highest available elevation to admire the scenery from afar. A grand mountain
view of distant peaks and rolling, forested hills provides a reminder of how nature can be
at once majestic and serene.
The other way is to experience the mountain in close-up, ideally by following a footpath or other
winding trail. You can engage all the senses by hearing the songbirds and whispering wind, feeling
the twigs and fallen leaves under your boots and inhaling the fragrance of the foliage.
Either way, communing with a mountain gives you the chance to put your city-dweller self on idle.
Just ahead of autumn leaf season, Living Intown offers a selection of mountainous attractions within a
convenient drive from Atlanta, as well as some places to stay and things to do when you get there.
DINE: Carb appeal - local pizza and pasta
SHOP: Sporty clothes and accessories
During the peak season for fall color, a lone motorcyclist travels the Blue Ridge Parkway, which meanders for 469 mountainous miles.
ARTS: Creativity at The Goat Farm
DO: Go fly a kite
NEIGHBORHOOD: West Midtown
September/October
DINE: Your picnic basket from local restuarants
SHOP: Yard sale finds, and host your own
ARTS: Street and festival performers
� ��
��
��
��
��
DO: The AJC Peachtree Road Race
NEIGHBORHOOD: Vinings
November/December
��
20
LIVING INTOWN
�
MAY. - JUN. 2014
DINE: Wrap-style sandwiches and foodstuffs
DINE: Local chilis, salsas and spicy edibles
DINE: The best Prix Fixe menus
ARTS: Live theater and visual arts
ARTS: Fall Arts Preview
ARTS: Holiday arts preview
SHOP: Fun travel items
DO: Dog Days of summer
NEIGHBORHOOD: Grant Park /East ATL
SHOP: Bundle up with heavier clothes
DO: Games in the cards
NEIGHBORHOOD: Candler Park/ Little 5
SHOP: $20 or less gift ideas
DO: Local dance lessons
NEIGHBORHOOD: Oakhurst/Kirkwood
L i v ing N O R T H S I D E 2 0 1 5 E ditorial C alendar
April/MAY
ROUNDUP: Hiking trails & multi-use parks
DINE: Rooftop restaurants
ARTS: Spring arts festivals
DO: Farmers markets and food festivals
NEIGHBORHOOD: Roswell
October
ROUNDUP: Cooking classes
June/JULY
ROUNDUP: Live, work, play developments
ROUNDUP: Theater preview
ARTS: Public art
ARTS: Fall arts festivals
DINE: Wood-fire pizza restaurants
DO: Equestrian lessons
NEIGHBORHOOD: Johns Creek
ROUNDUP: Comedy and improv venues
DINE: Holiday dining
DO: Book festival & ghost tours
DO: Latin dance lessons
NEIGHBORHOOD: Sandy Springs
DINE: Date night restaurants
DO: Public golf courses
NEIGHBORHOOD: Dunwoody
November/ DECEMBER
DINE: Live music restaurants
ARTS: Local artists spotlighted
August/SEPTEMBER
ARTS: Holiday arts
We are delivering
engaging local content
to an affluent
subscriber audience
NEIGHBORHOOD: Alpharetta
29
M E D I A S&O L UST IIOZ
N SETO
specs
S D E L I V E R YO U R A U D I E N C E
HALF
PAG E
V E R TIC A L
1/4
PAG E
1/3
PAG E
1/3
PAG E
F ULL P A G E
1/6
PAG E
V E R TIC A L
1/6
PAG E
H O R I Z O N TA L
V E R TIC A L
H A L F PAG E
H O R I Z O N TA L
H O R I Z O N TA L
Ask your account executive for sizes for custom gatefolds, stitch-ins, specialty covers and ride alongs.
AD SIZES
Bleed
TRIM
Image area
Bleed
Full
Y
8.5" x 10.875"
8.125" x 10.50 "
10.8" x 13.175"
Center Spread
Y
1/2 V
Y
1/2 H
4.1875" x 10.875"
Y
1/3 V
N
1/3 H
8.5" x 5.3125"
N/A
N
1/4
N/A
N
1/6 V
P ublishing
Issue
19.55" x 13.175"
4.00" x 10.50"
6.4875" x 13.175"
2.625" x 10.50"
N/A
8.125" x 5.125"
10.8" x 7.6125"
N/A
4.00" x 5.125"
N/A
N
16.875" x 10.50"
5.375" x 5.125"
N/A
N
1/6 H
2 0 1 5
17.25" x 10.875"
N/A
2.625" x 5.125"
N/A
N/A
5.375" x 2.4375"
N/A
5 p.m. deadline
S chedule
P U B D at e
Spa c e
D ead l i ne
M a t er i a l s
D ead l i ne
Living Intown
Sunday, January 18, 2015
Friday, December 12, 2014
Monday, December 15, 2014
Living Intown
Sunday, March 01, 2015
Friday, January 23, 2015
Monday, January 26, 2015
Living Northside
Sunday, April 12, 2015
Tuesday, March 03, 2015
Thursday, March 05, 2015
Living Intown
Sunday, May 03, 2015
Friday, March 27, 2015
Monday, March 30, 2015
Living Northside
Sunday, June 07, 2015
Friday, May 01, 2015
Monday, May 04, 2015
Living Intown
Sunday, July 12, 2015
Friday, June 05, 2015
Monday, June 08, 2015
Living Northside
Sunday, August 09, 2015
Wednesday, July 01, 2015
Thursday, July 02, 2015
Living Intown
Sunday, September 13, 2015
Friday, August 07, 2015
Monday, August 10, 2015
Living Northside
Sunday, October 04, 2015
Tuesday, September 01, 2015
Thursday, September 03, 2015
Living Intown &
Living Northside
Sunday, November 01, 2015
Thursday, October 01, 2015
Friday, October 02, 2015
Send Electronic Ads to www.AJC.com/addrop
Materials should be in CMYK Format. All artwork must be prepared as EPS or TIF files in Photoshop 7.0, Illustrator 10.0 or an
earlier version. Images must have a minimum resolution of 300 dpi. Ads with bleed should be built to the trim size plus a 1.15"
bleed on all sides. Full Bleed is available on Full, Half and Center spread and cover positions only. Camera ready artwork should be
formatted as a searchable pdf so links work in the digital extension. All rates are net. Cover positions are printed on 100# glossy stock.
Inside positions are printed on 60# stock. Unless otherwise specified, all terms and conditions of the Retail Advertising Rate Book shall
2015 apply.
GENERAL
RATEBOOK in the magazine will accrue toward fulfillment of AJC agreements.
30
All investments
A dvertising
A d S i ze s
1x
3x
R ates
6x
9x
Full page $3,000
$2,550
$2,760
$2,423
Half pg. Vertical
$1,574
$1,338
$1,448
$1,271
Half pg. Horizontal
$1,574
$1,338
$1,448
$1,271
1/3 pg. Horizontal
$1,059
$974
$900
$855
1/4 pg.
$809
$745
$688
$654
1/6 pg. Vertical
$544
$500
$462
$439
1/6 pg. Horizontal
$544
$500
$462
$439
P r e m i u m Po s i t i o n s : To t a l I n v e s t m e n t Pe r E d i t i o n W i t h Fr e q u e n c y C o m m i t m e n t
A d S i ze s
1x
3x
6x
9x
Outside Back Cover
N/A
$3,588
$3,315
$3,149
Inside Front Cover
N/A
$3,312
$3,060
$2,907
Inside Back Cover
N/A
$3,174
$2,932
$2,785
Page 3
N/A
$3,312
$3,060
$2,907
$6,300
$5,796
$5,355
$5,087
Center Spread
Ask your account executive for pricing on additional premiums including
gatefolds, stitch-ins, specialty covers and ride alongs.
31
Specialty Products
32
Newsbag Advertising
Newsbags are available any day of the week and may be purchased by Zip codes
(home delivery only) in the Metro Atlanta area, based on customer’s needs.
Newsbag rates per thousand (Gross)
Day of week
No. of colors
Bag size
100,000 cpm
250,000 cpm
500,000 cpm
1,000,000 cpm
Monday - Wednesday
1 color
6.5’’ X 18’’
$56.98
$51.24
$49.64
$46.31
8.5’’ X 18’’
$63.25
$57.16
$55.45
$52.14
9” X 18”
$112.98
$105.25
$100.80
$97.67
6.5’’ X 18’’
$62.35
$54.46
$50.89
$48.46
8.5’’ X 18’’
$68.62
$60.28
$56.70
$54.29
9” X 18”
$118.11
$109.15
$104.10
$100.88
6.5’’ X 18’’
$100.16
$83.12
$72.21
$65.05
8.5’’ X 18’’
$106.42
$88.50
$77.22
$69.52
9” X 18”
$144.55
$122.21
$108.62
$104.10
6.5’’ X 18’’
$109.29
$89.58
$77.76
$70.78
Thursday - Saturday
8.5’’ X 18’’
$115.74
$94.96
$82.60
$75.43
Sunday
9” X 18”
$153.42
$127.67
$112.01
$102.97
Thursday - Saturday
Sunday
Monday - Wednesday
2 colors
Thursday - Saturday
Sunday
Monday - Wednesday
3 colors
Thursday - Saturday
Sunday
Monday - Wednesday
4 colors*
* Not process color. Bags printed process color or five - eight colors quoted on request.
Thanksgiving Day Newsbags: Please contact your Account Executive for bag size dimensions.
Image Size
Deadlines
Maximum image size is .5” less on top and bottom, and 1.5” less
on either end than bag sizes stated above.
Eight weeks prior to publication date for distribution order.
Six weeks prior to publication date for material.
Additional Charges
Ad Materials
$393.82 plate charge per color, per side (black is considered
a color); $3.64 per thousand per color for printing additional
(back) side.
Design/layout/production/proof by the paper or digital material
may be provided by client. Allow a minimum of 1/8" between
colors (standard PMS colors). Screen tints are not recommended, half-tones not accepted. Choking hazard warning will be
added if not supplied by artist.
33
Overruns
6% in addition to total AJC In-paper Preprint Distribution quantity is required to ensure complete coverage.
Total Cost
Total cost is based on gross quantity plus plate charges.
Types of Coverage
Newsbags are not available for political, tobacco, firearms or adult entertainment advertisements.
Customer Supplied Newsbags
(all rates are gross, commissionable at 15%)
Newsbag
Size
Mon - Wed
Thrus - Sun
Bag Only
Retail, Packaged Goods, Fast Food, Mail Order
$48
$58
Bag Only
All Other Categories
$60
$71
Bag with Coupon
$54
$65
Bag with Coupon
$67
$77
Bag with Insert*
$60
$71
Bag with Insert*
$72
$84
Bag with Sample**
$68
$84
Bag with Sample**
$98
$108
*Based on two-page mini, all other inserts billed at earned rate less 25% plus distribution rate for bag.
**Samples and/or inserts not within specification are subject to evaluation as well as additional charges.
Sizes
Distribution Day
Dimensions
Monday - Wednesday
7.5” x 20”
Thursday - Saturday
8.5” x 20”
Sunday
11” x 22”
Daily bag 7.5” - 8.5”, .55 mil. Sunday bag minimum of 10” x 20”, .55mil.
Maximum of 3 oz. liquid. Any sented sample requires approval.
Sample should be within approximately 1” x 3” x 4”, roughly the size of a small cereal box.
Cards or small flyers can be up to approximately 5” x 7” flat.
Sturdy cardboard headers or wire wickets required.
34
Sticky Note Program
Sticky Notes are 3” X 3” machine-applied ads that adhere to the front page of
the Atlanta Journal-Constitution. They’re uniquely sticky enough to hold on for
delivery, yet ultra-removable for customers to save and redeem with your business.
• Get the highest possible visibility with front page placement.
• Capitalize on its portability - put your message and offers in consumers’ hands.
• Zone your message to reach prospects in your area or across the Atlanta market. Only one
placement per publication, so make reservations early.
• Instant coupons - expect customers to remove and redeem!
Deadline: Creative due 17 days prior to pub date.
Please contact your account executive for more information.
35
Mechanical Measurements
Mechanical Requirements
Columns
Width
Columns
Width
1
1.56"
4
6.56"
2
3.22"
5
8.22"
3
4.89"
6
9.89"
Double truck: Standard 20.89”
Standard Page Dimensions
• The ad must be the correct size with all elements placed inside the ad
area.
Maximum page size for 44” web is 9.89" x 21”.
Double truck maximum ad size for 44” web is 20.89" x 21"
• If a photograph or graphic is scanned by the AJC, placement
windows must be indicated and keyed.
Page depth: 21"
Full page: 6 cols. x 21" = 126 col. inch
Double truck: 13 cols. x 21" = 273 col. inch
Scotch truck: 11 or 9 cols. x 21" or 13 cols. x 10" to 18"
• Files must be set to output at 100LPI, 1270 DPI, portrait orientation,
All Scotch trucks must be either full depth or full width.
• Scanned line art should be at 400 DPI.Scanned photos should be at
and 100 percent. We are able
to output at different resolutions.
200 DPI.
Specifications
Halftone: 100-line
Printing materials needed: The Atlanta Journal-Constitution is
totally paginated, meaning all pages are produced solely from
digital files. Advertisers are strongly encouraged to provide
advertising material in an electronic format, PDF preferred. The
AJC no longer accepts Veloxes, negatives and other analog
material.
See page 4 for Standard Ad sizes.
Electronic Submission of Ads
The Atlanta Journal-Constitution is paginated necessitating
all advertising be in a digital format stored in our database.
Advertising received in camera ready format will be placed in our
pagination database.
We subscribe to the following digital
transmission services:
• We prefer that color files use CMYK values.
• Color photos maximum black 50 percent, cyan 85 percent, magenta
85 percent, yellow 85 percent; minimum CMY 3 percent. UCR (under
color removal) or GCR (gray component removal) should not be used.
• All artwork must be prepared as EPS or Tiff files in Photoshop 7.0,
Illustrator 10.0 or earlier version.
Please send a test file before submitting live digital ads.
Need More Help?
If you need additional assistance, please contact our Quality Assurance
Department.
Demetrius Humphrey 404-526-7221
John Nesmith 404-526-7331
AdSend: Contact AdSEND at 800-823-7363
AdTransit.com: Contact Ad Transit at 800-254-6533
ajc.com/addrop: Camera ready ads can be submitted
electronically at ajc.com/addrop. No registration is required
to use the Ad Drop service. Ad numbers can be obtained by
contacting your advertising account executive.
36
Terms & Conditions
By submitting advertising to Cox Enterprises, Inc. d/b/a The
Atlanta Journal-Constitution for publication, you (“You” or
“Advertiser”) agree to be bound by AJC’s Advertising Terms
and Conditions. Please read them. To qualify for contract
rates, You must enter into a signed, written agreement
with AJC that incorporates the Advertising Terms and
Conditions. In the absence of such signed, written
agreement, any and all advertising that You submit to AJC
for publication will be considered for publication and/or will
be published in accordance with these Rate Book Terms and
Conditions and the Advertising Terms and Conditions, which
together will constitute a binding agreement between You
and The Atlanta Journal-Constitution.
Commission
Retail rates are not agency commissionable. CAP rates are
agency commissionable. See the General rate card for CAP
rates.
Volume Agreements
A signed written agreement is required for volume discounts.
Agreements can be backdated to the first day of the month
in which they are issued. Revenue based annual agreements
must be dated the first day of the month in which the
first ad appears. Advertisers may choose to “Step-Up” or
“Step-Down” volume commitments, as described in the
Advertising Terms and Conditions.
Who Qualifies for Retail Rates
Retail advertising rates apply only to advertising done
by firms that sell to the public through one or more local
Georgia locations in the Atlanta CBSA which they own or
control. Retail rates do not apply to any advertising for which
the publisher has established or will establish other rates,
such as General or Classified. Notwithstanding anything
in this rate book to the contrary, advertising designated by
publisher for special classification categories is subject to
applicable rates as determined by the publisher. Please
contact Your AJC account executive for more information.
All advertising space is for the sole use of the Advertiser;
brokerage of space to third parties is strictly prohibited.
Simulating News Style
Any ad simulating news style must be labeled “Paid
Advertisement” in 7 point or larger font size. In ads 3
columns or larger, “paid advertisement” must appear 2 or
more times. The following fonts may not be used: Publico,
Boomer or Boomer Serif families. Body Copy must be Sans
Serif font. Ad must have at least a 1 point border.
Payment Policy
All rates are cash with order except where credit has been
approved in writing by AJC. Until credit is established, all
advertising will be paid at the open rate until a lower rate is
earned. Payment terms are as set forth in the Advertising
Terms and Conditions.
Amendments to Rate Book
AJC reserves the right to amend or revise the terms,
conditions, rates and any other provisions specified in this
rate book, including these Rate Book Terms and Conditions,
upon 30 days notice in writing. If such amendments or
revisions are to material terms and are not acceptable
to Advertiser, Advertiser may cancel any advertising
agreement(s) in place with AJC at the time of such
amendments or revisions by providing written notice of
cancellation to AJC within such 30-day period.
Discounts
Discounts are taken sequentially off the base cost (inches
x rate) of an ad; e.g., a second discount is taken off the
net cost after the first discount is deducted from the base.
Multiple discounts cannot be combined and taken as one.
Any questions regarding application of discounts should
be directed to Your AJC account executive or advertising
management.
37
1416-032

RATEBOOK - AJC Media

Transcription

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