Your Garden Center Playbook
Transcription
Your Garden Center Playbook
Your Garden Center Playbook www.luurtsema.com 1-800-253-2052 Luurtsema Sales Staff Ryan Weaver [email protected] Sales Manager Lauren Kamphuis [email protected] Account Manager Aimee Luurtsema [email protected] Account Manager Phone: 1-800-253-2052 1-616-669-9301 David Luurtsema [email protected] VP Production Dean Luurtsema [email protected] VP Finance FAX: 1-800-238-1681 1-616-669-9678 Web: www.luurtsema.com We would love to sit down with you and discover how Luurtsema Solutions can help your garden center grow! Getting Acquainted with Luurtsema Sales fresh Our Story: In 1946, Henry Luurtsema established Luurtsema Sales and it has remained a family business for three generations. Relationship building has been at the core of our business plan. This value makes us proud to say we have serviced many of our customers for over 30 years. Our approach to everything we do is with standards of quality and innovation as the foundation. Purpose: Luurstema Sales Inc. wants to beautify your world. We offer a full line of Annuals, Perennials, Grasses, Baskets, Containers, Flower Pouches, Vegetables, Herbs, Organics, Shrubs and Roses and much more. Along with these products we also recycle our green industry plastic and reuse it within our industry. Resources: We excel in both quality production and vital services. These include: ordering and delivery, a large distribution area, custom growing and manufacturing. Our 2,200,000 sq. ft. greenhouse space in close in proximity to our distribution facility of 51,000 sq. ft. Our distribution facility is designed to quality check, consolidate and ship fresh flowers daily! We offer a free recycling program, innovative retail display fixtures, POP and merchandising sales assistance in many markets. Goal: Lurrtsema Sales Inc. wants the opportunity to show you how our Quality, Innovation and Sustainability can benefit you! Simply stated, our goal is to be “Your Garden Center Solution”. We understand that every retail location has unique needs and opportunities. Luurtsema Sales is ready to take its complete product line and specialized services to create a custom program that will meet your specific needs. We believe that our success comes as a result of the success of our customers! www.luurtsema.com 1-800-253-2052 Shipping Racks • Four types of racks • All racks have a metal sign with our name and phone number 11 - Shelf Bedding Rack Number of shelves: 11 Avg. shelf height: 8” • All racks are the same size: 91: Tall x 32” Wide x 61” Deep • All Racks have 4 swivel casters 2 with wheel locking levers 6 - Shelf Specialty Rack 5 - Shelf Specialty Rack Adjustable Shelf Specialty Rack Number of shelves: 6 Avg. shelf height: 16” Number of shelves: 5 Avg. shelf height: 20.25” Number of shelves: 2-11 Avg. shelf height: adjusts w/n 4” Sidewalk Display • Typical display includes 8 shelving sections and 2 basket sections • Each unit measures 3’ deep by 6’ long by 7’ high - 60’ of display • Display length can be customized by adding or subtracting units • Display units can be arranged in multiple configurations Geraniums Available in a rainbow of colors providing beautiful texture and color to your guests containers. The staple flower of containers, baskets, and planters 4” Seed Geranium pk 6 w handle 5” Cutting Geraniums pk 8 6” Martha Washington pk 6 10” Cutting Geranium w/spike 10” Cutting Geranium 10” Calliope Gernaium Ivy and Zonal Geraniums cross Premium Geranium blooms all summer Exceptional heat tolerance Large semi-double blooms www.luurtsema.com 1-800-253-2052 Containers 10” Red, White Blue Pot w/Flag 10” Succulent Planter Premium Planter Box Great selection of sizes, price, colors, and textures to ensure your customer’s satisfaction 24” Deck Rail Planter 12” Buterfly Planter Roman Combo Planter 15” Geranium Planter 10” Premium Geranium with Spike 15” Premium Combo Planter 14” Mixed Color Bowl/Insert 11” Mandevilla Container Baskets 10” Premium Basket Scroll Design Basket 12” Deco-stone Basket Coco-lined Cone Basket 12” Nature’s Premium 12” Fiber Basket 10” Fern Basket 14” Deluxe Fiber Basket Flower Pouches Proper spacing in the greenhouse, quality plant material, and careful handling during shipping make Luurtsema’s baskets the right choice for your customers. www.luurtsema.com 1-800-253-2052 “Speak to the earth and it will teach you.” “QR” code on the back of each tag brings customer to www.ALLRECIPES.com 4” Pot, Packed 10 per Tray 16.9 oz (500ml) Pot colors differentiate herbs and vegetables The quality, consistency, and aesthetics of conventionally grown plants with the benefits of certified orgranic growing methods. P.O.P. materials available Classic herbs and vegetables that have been grown for generations! • Broad selection of hybrid vegetables, and heirloom vegetables. • Pots are color coded making it easy to create attractive and organized displays. • Large, decorative tag provides information at the time of purchase with a website reference providing additional information. 4” Diameter Pot (1.05 pt/499ml) Tried and true varieties that ensure success Cut and eat, cut and eat, cut and. . . Living Salad Bowl • 14” bowl 3.4 gallons (12.87 l) • Large Informative tag • A unique impulse item • 4 great recipes, two contain herbs • Great for people with limited space • 48 to a shelf The Living Salad Bowl is an eclectic mix of popular herbs and lettuces growing in a large patio bowl. When placed in a convenient, sunny location and kept well-watered, the Living Salad Bowl will continue to grow all summer providing a full season of fresh salads! www.luurtsema.com 1-800-253-2052 Perrenials & More Qt. Daylilies pk 12 8” Assorted Ferns Assorted Qt. Perrenials pk 12 Qt. Hostas pk 12 Qt. Clematis pk 12 Qt. Peonies pk 12 Aztec Jar We have worked hard to select the most popular varieties proven to perform well in the garden, assuring you the best selection for your guests. Qt. Mini Carnation pk 12 #1 Pot Ornamental Grass Asiatic Lily #1 Pot #1 Pot Assorted Perennials Creeping Phlox 5” Container 10” Succulent Variety lists available upon request or refer to the order form Shrubs & Roses LA Dreamin Hydrangea Knockout Roses Assorted Rose Bushes www.luurtsema.com Blue For You Hybrid Rose – Limited 1-800-253-2052 Essential Accents Thrillers: Fillers: Big bold accents that use their tall height and distinct form to create the “centerpiece” of a combination Build the bridge between the tall, bold accents and the cascading or spiller plants. Fillers add lushe shape, texture, and visual balance to the pot. Spillers: Accents that cascade over the container and soften its edges while connecting the plants to the pot. Gazania Purslane Magenta (shown) Scarlet, Yellow Zinnia Profusion Cherry, Yellow, White, Orange Hypoestes Pink (shown), Red, White Gypsophilia Mexican Heather Coleus Raspberry Tart (shown) 4 varieties Sweet Potato Vine 6 varieties Grasses Optical(shown) 10 varieties Spikes Sprengri Vinca Vine 2 colors Assorted Ivy 3 varieties Licorice White (shown) Licorice Petite Pk 18 per flat 13.0 oz 384 ml per unit Wave Petunias 4” Wave pk 12 Shock Wave Easy Wave EZ Wave 3/06 with handle 12” Wave Container Tidal Wave Easy Wave Series • Grow beautiful containers and beds fast and easy • Height: 6 to 12 inches • Spread: 2.5 to 3 feet Wave Shock Wave Series • Petite flowers in high voltage color for small spaces • Height: 7 to 10 inches • Spread: 2.5 to 3 feet Wave Series • Creates a ground-hanging carpet of color • Height: 4 to 6 inches • Spread: 3 to 4 feet Proven Winners Nationally Advertised in • Television • Magazine • Print #1 Pot Grande Pot pk 10 www.luurtsema.com 1-800-253-2052 Essential Accents Great for landscape or container plantings! Great Selection with over 40 colors! Vegetative annuals that will WOW your customers 4” Premium Annual pk 12 5” Premium Annual pk 8 terracotta/sun grey/shade Potted Annuals PROVEN WINNER GRANDE POT PK 10 Ageratum Blue Artist Angelonia Angelface Blue Dresden Blue Pink Argyanthemum Butterfly Bacopa Blue Bubbles (NEW) Pink Snow Globe Bidens Yellow Goldilocks Calibrachoa Blackberry Punch Super BellsBlue Cherry Star Dreamsicle Frost Fire (NEW) Grape Punch Lemon Slice Pomegranate Punch Pink Red Strawberry Punch (NEW) Yellow DiasciaOrange Pink Euphorbia Diamond Delight (NEW) Diamond Frost Lobelia Blue with Eye Laguna Sky Blue Lobularia Dark Knight (NEW) Frosty Night White Night NemesiaCoconut Cranberry Lemon Mercardonia Gold Dust Osteospermum Light Purple Purple White Oxalis Charmed Wine PhloxBlueberry Cabernet Sanvitalia Sunbini Yellow Scaevola Whirlwind Blue Supertunia Bermuda Beach Black Cherry (NEW) Bordeaux Bubble Gum Flamingo Limoncello (NEW) Pretty Much Picasso Raspberry Blast Royal Velvet Silverberry Torenia Midnight Blue Verbena SuperbenaChambray Cherry Burst (NEW) Iced Cherry Peachy Keen Royal Plum Wine Red Violet Ice (NEW) Whitecap (NEW) WAVE PETUNIAS 3/06 PK 4” PK 12 Blue Burgundy Star Burgundy Velour Flag Mix Great Lakes Mix Lavendar Neon Rose Opposite Attract Mix Pink Plum Vein Purple Red Rose Salmon Violet White www.luurtsema.com 3/06 Handle Pk PREMIUM ANNUALS 4” PK 12 & 5” PK 8 CaladiumPink Polka Dot Red White Dahlia Assorted Dragon Wing Begonia Red - Pink Asst. Fanfare New Guinea Assorted Fiesta Double Impatien Apple Blossom Bi-Color Burgundy Lavender Pink Purple Red Rose Salmon White Fuchsia UprightAssorted Fusion Exotic Impatien Assorted Gerbera DaisyMix Helenium Dakota Gold Ivy Geraniums Bi-Color Lavender Pink Red White LantanaBi-Color Blue Red Yellow New Guinea Impatien Lavender Orange Pink Purple Red Rose Salmon White Non-stop Begonias Mix Orange Pinks Red White Yellow Ornamental Peppers Explosive Ember Petunia-BlackMidnight Petunia-Phantom Yellow/Black Petunia-Pinstripe Pink/Black Thunbergia Sunny Lemon 1-800-253-2052 Early Spring Products 6” Martha Washington Geranium pk 6 Get your season started off right with 10” Ranunculus Planter early color and texture and the scents of spring! Available in: 4” Primrose 6” Pansy Planter 6” Ranunculus 6” Martha Washington Geranium 10” Primrose 10” Scrumptious Pansy 10” Ranunculus 6” Scrumptious Pansy Living Salad Bowl Living Salad Bowl Primavera Planter 10” Primrose Planter Specialty Products Race Day Planter 12” Designer Petunia Basket 3 1/4” Custom Annual & Veggies 12” Designer Petunia Basket Mandevilla Planter Custom grown programs to differentiate you from your competitors! Watering Can www.luurtsema.com Wooden Chair Planter 1-800-253-2052 Fall Products 5” Garden Mum #1 Pot Flowering Kale #1 Pot Aster & #1 Pot Celosia The Tailgater 10” Basket Combination 10” Mum Basket 12” Combination Planter 12” & 14” Jumbo Hardy Mum 10” & 14” Harvest Basket MUM Recycling • Great for the environment reduces carbon footprint • Easy to implement everything provided at no cost • Insures repeat customers return plastic = additional sales Luurstema Sales will leave one delivery cart at your location with the first delivery of the season. Use that cart to collect the plastic pots, trays, and baskets. We will pick up the recyclables with the next delivery and leave another empty cart. The plastics are returned to our facility where they are sorted; we will reuse as many items as possible. Luurtsema Sales wants to work with you to make a difference Informational Signs Available POUNDS RECYCLED Total Luurtsema Collected Recycled Outside Industry Recycled Inside Industry Reused Inside Industry * (Jan-Aug 2014) www.luurtsema.com 2012 85,856 9,010 23,070 25,622 2013 2014 95,139 134,243 3,125 25,998 54,179 70,075 26,518 38,170 1-800-253-2052 Helping Garden Centers Succeed Since 1946 Providing Quality Bedding Baskets Containers Potted Annuals Vegetables Herbs Organic Perennials Nursery Stock www. luurtsema.com 1-800-253-2052