Joyalukkas - Super Brands

MARKET
The World’s favourite jeweller. This tag has been the
inspiration to Joyalukkas to work towards making
the women of the world beautiful and giving the
world the best choice in quality, designs, prices and
range. Today, this inspiration has seen Joyalukkas
emerge as one of the world’s foremost Jewellery
retailers.
With showrooms across the GCC, India,
Singapore, Malaysia and the UK, Joyalukkas is a
global Jewellery retail chain offering exquisite
Jewellery in Gold, Diamonds, Platinum, Precious
stones, Polki and Pearls. Joyalukkas is renowned
for its holistic mix of marketing strategies, which
includes distinct above-the-line, below-the-line and
in-store activities. Joyalukkas’ strategy is adapted to
suit the market in which they operate and retain
the position of “brand of choice” in their customers’
minds. Consistency across all levels of operations
and marketing as well as communications is in sync
with the brand’s vision of “ornamenting the world”.
Keeping in line with the company’s mission to
adhere to globally approved processes and norms
and creating a successful value chain for associates,
constant research is undertaken to measure and
update the latest trends in Jewellery, and steps are
accordingly taken to cater to them.
Joyalukkas also won accolades at the National
Jewellery Awards organised by the All India Gems
and Jewellery Trade Federation (GJF).
The landmark Joyalukkas showroom in Chennai
won the Best Single Retail Store of the Year and the
company also won the award for being the Best
Retail Jewellery Chain of the Year. The Joyalukkas
Chennai showroom has also been recognised
by the ‘Limca Book of Records’ as the largest
showroom in the world.
Forbes magazine recently listed Mr. Joy Alukkas,
the Chairman and MD of Joyalukkas Group, both in
their India’s rich list as well as the world billionaire
list. However for Joy Alukkas what matters most is
‘customer satisfaction and appreciation’.
PRODUCTS
Joyalukkas, unerring and long lasting relationships
with customers and the consistent delivery of
high quality, beautiful craftsmanship, from the heart
service and its ever growing global presence are
the reasons for its huge base of customers from all
around the world.
Joyalukkas’ mission is to win the heart of its
customers at all occasions has seen it create several
brands and sub-brands that have proven immensely
popular with their customers:
Gold Jewellery brands:
Aamira
l Akshaya
l Baki Amore
l Ebru
l Teens & Twenties
l Florentina
l Madhubani
l Mayuri
l Zenina
l Keraleeyam
l Li’l Joy
l Veda
l
Diamond Jewellery brands:
Entice
Ovio
l Magnus
l Sumangal
l Bouquet
l Perfekt
l Commitment
l
l
ACHIEVEMENTS
Joyalukkas Jewellery set off on the path of
excellence by becoming the first, and only,
jeweller in the UAE to be certified with both ISO
9001:2008 and ISO 14001:2004 in the UAE.
Joyalukkas has also been recognised by the Dubai
Quality Appreciation Programme (DQAP) in the
Trade category. His Highness Sheikh Mohammed
bin Rashid Al Maktoum, UAE Vice President, Prime
Minister and Ruler of Dubai officially presented
the Certificate of Appreciation to Mr Joy Alukkas,
Chairman of Joyalukkas Group, at an award
ceremony held at the Grand Hyatt, Dubai.
Continuing their saga of creating impressions that
last, Joyalukkas won the RetailME - Best Retailer of
the Year award in Dubai. Joyalukkas was given the
Best Jewellery Retailer award in the Ahlan Masala
Lifestyle Awards 2008.
Joyalukkas was the proud recipient of the Best
Service Performance Brand by Dubai Service
Excellence Scheme (DSES), an initiative of the
Dubai Economic Department.
Joyalukkas underlined their premium status
in Jewellery customers’ minds by winning the
prestigious Consumers Choice Award 2008.
In 2010, 2011, 2012, 2013 and 2014; Joyalukkas
was awarded the distinction of being a Superbrand
in the UAE.
In August 2010, the Retail Jeweller India Awards,
which is the single yardstick that celebrates and
rewards the highest achievers in India’s dynamic
Jewellery industry, presented Joyalukkas with the
Regional Retail Chain of the Year award in India.
In 2011, Mr. Joy Alukkas was honoured with the
prestigious Asian Achiever of the Year award.
56
Precious stone Jewellery brands:
l
l
Ratna
Navaratna
Polki diamond Jewellery brand:
l
Eleganza
Platinum Jewellery brand:
l
HISTORY
Mr Joy Alukkas is a visionary. When very few had
the foresight to see the opportunities in the desert,
Mr Joy Alukkas saw an oasis of possibilities. He set
up his first Jewellery showroom in Abu Dhabi in
1987, soon expanding to Dubai, Sharjah, Al Ain and
Ras Al Khaimah. Under his leadership, the company
has set out to become the world’s foremost
jeweller, establishing its foothold in international
markets. These include the UK, UAE, Kuwait, Oman,
Bahrain, Qatar, Saudi Arabia, Singapore, Malaysia and
India.
Today, Joyalukkas is a multi-billion dollar
conglomerate, with 91 Jewellery showrooms across
the world, and a customer base of ten million
customers worldwide. Over the years, the company
has expanded their business interests to include
money exchange, malls, fashion and silks, real estate
and luxury aviation. In 2013, the brand completed
25 years of operations.
Perfekt Platino
Pearl Jewellery brand:
l
Masaaki
Joyalukkas ensures that only the highest quality
of materials is used to create the entire range
of jewelry it offers through certifications and
authentications from renowned and recognised
bodies around the world. The globally renowned
jeweler also offers a 100% lifetime money back
guarantee to ensure its customers 100% peace of
mind.
The Joyalukkas Group - Beyond Jewellery
The Joyalukkas Group’s businesses include the
following:
Joyalukkas Jewellery: A 91-showroom chain spread
across ten countries, namely Singapore, Malaysia, UK,
UAE, Bahrain, Saudi Arabia, Qatar, Kuwait, Oman
and India.
Joyalukkas Money Exchange: World’s Favorite Money
Exchange, a chain of money exchange centres
based in India, Kuwait, Oman and the UAE.
Jolly Silks: The New Fashion Destination, A fashion
and silks retail destination offering customers a wide
range of stylish, traditional apparel across India, UAE,
Oman and Kuwait
Joy Jets: A full service charter operator and the
first and only luxury air charter service operator in
Kerala, India.
Mall of Joy: A popular leisure, entertainment and
shopping destination, themed around celebrations
and weddings.
in promotions like the World Gold Fiesta, Dubai
Shopping Festival in association with Dubai Gold
and Jewellery Group (DGJG), giving away up to
32 kilos of gold and 32 Solitaire Diamond Rings
to lucky customers. Joyalukkas customers won the
maximum number of prizes during this mega DSF
campaign. Throughout the year, the company offers
its customers several unique promotions during
festivals like Diwali, Eid, Onam, Akshaya Thrithiya,
Dhanteras and also occasions like Valentine’s Day.
For several years, the company’s positioning in the
market has been the “World’s Favourite Jeweller”
Their vision is to become a global brand by
ornamenting the world; this serves as a guiding light
for the company’s activities.
www.Joyalukkas.com
Facebook.com/Joyalukkasgroup
Joyalukkas Lifestyle Developers: The real estate
division of the Joyalukkas Group, creating exclusive
lifestyle communities for middle to upper income
groups. The first project of the group under its
Realty division is “Gold Tower, Kochi’ which is a
premium apartment in the heart of Kochi, Kerala.
RECENT DEVELOPMENTS
Joyalukkas recently signed on Hrithik Roshan, the
iconic superstar of Bollywood. The aim was to
connect to a wider audience, and through Hrithik
it became a reality. Hrithiks persona combined with
the powerful promise of the brand Joyalukkas in
terms of quality, design, innovation, value and choice
saw the brand awareness spreading and the brand
acceptance getting bigger and stronger.
PROMOTIONS
Over the years, Joyalukkas has offered customers
the chance to make their Jewellery shopping
even more rewarding with the introduction of
many exciting promotions. These include giving
away luxury cars, Apartments and participating
BRAND VALUES
The Joyalukkas brand believes in adhering to the
highest standards of ethics and professionalism at all
times. As a world-class Jewellery chain, they aspire
to be the best in product, design, value and service
for clients while providing superior returns for their
stakeholders and generating growth to deliver
consistent results. Joyalukkas believes in placing its
customers, associates and employees at the centre
of all their activities and fostering a culture of
excellence and innovation.
The company and its staff feel responsible for the
communities in which they live and work and to the
world community as well. To this end, the company
ensures that it helps the community through several
initiatives.
These include the following:
My 0.50: A daily contribution of 0.50 fils from each
employee’s salary, towards a worthy cause, which is
then matched by an equal contribution by Mr Joy
Alukkas. The “My 0.50” scheme has raised over AED
2 million so far, and has transformed the lives of
thousands of people.
Joyalukkas Think Pink: A mass media breast cancer
awareness initiative that educates the public, urging
women to be aware and take action in order to
avoid this disease.
Blood Donor’s Forum: A regular drive, in
association with leading hospitals, where employees
of Joyalukkas donate blood. The Joyalukkas team
has organised 38 blood donation drives to date.
Joyalukkas Foundation: An initiative that exists to
serve underprivileged families across the world.
Joy4earth: Is an environment awareness and
protection programme.
Things you didn’t know about
Joyalukkas
Joyalukkas houses India’s first and most unique
Diamond Cave at their showroom in Chennai, India.
l Joyalukkas is the only jeweller to be conferred the
ISO 9001:2008 and ISO14001:2004 in the UAE.
l In 2011, Joyalukkas’ Chennai showroom was
recognised as the ‘World’s Largest Jewellery
Showroom’ by the Limca Book of Records.
l Joyalukkas is one of the few retailers to have
been recognised by the Dubai Quality Appreciation
Programme (DQAP) in the trade category.
l Big Joyalukkas, located in Bur Dubai, Dubai is the
biggest Jewellery showroom in the Middle East.
l My 0.50, Joyalukkas’s well recognised and award
winning CSR initiative, has transformed the lives of
thousands of people across the world. Joyalukkas
is actively involved in several Corporate Social
Activities on a global level.
l Joyalukkas has been awarded Superbrand status
in the UAE in 2010, 2011, 2012, 2013 and 2014, no
less than five years in a row.
l Joyalukkas is the only Jewellery brand to launch a
mass media breast cancer initiative, Joyalukkas Think
Pink.
l Mr. Joy Alukkas is the only Middle East based
jeweller to be featured in the Forbes India Rich List.
l