it`s all about me!

TELE-TRAN
PRE-EMPTIV
SACTIONS
E SERVICE
55% of UK consumers say
the most important customer
service factor is being able to
interact with a real person.
– Mittel, October 2013
Consumers are drawn to
brands and services that
detect then serve their needs.
mBANK live ▲
Poland-based mBank unveils internet video
for customers to discuss their accounts in
real time with bank representatives.
IBM ▲
Billboard advertisements that also serve
as street furniture.
INE
MAKE IT M
Data that is instant,
predictive and personal
will give users a sixth
sense: info-sense.
We can already create our
own media content. With 3D
printing, we can create our
own products.
TWO-FACE
Resolve privacy issues by
innovating with the 4th
dimension – time. Create and
share content that deliberately
vaporises when it’s seen,
but capture and keep your
accidental insights.
Track my data and location,
but keep me anonymous.
47% of consumers are willing
to share their location via
mobile to receive local offers.
– Millward Brown Digital,
September 2013
82% of consumers believe
that companies collect too
much consumer data.
– Adobe, June 2013
HELIOS ▲
Smart handlebars navigate,
track and direct.
PENSAR ▲
Shoe design for perfect fit with 3D printing.
OAKLEY ▲
Real-time navigation, speed and jump
analytics for skiers and snowboarders.
UPS ▲
Consumers email digital files to UPS
stores, where Stratasys 3D printers make
the product, for delivery or collection.
TWINE ▲
Flirt anonymously through Facebook,
and reveal all later.
SNAPCHAT STORIES ▲
Multiple snaps string to a story that lasts
24 hours, and then becomes history.
BANK OF AMERICA ▲
Opens interactive ATMs for customers
to talk with bankers live and do all
they can do at the counter.
KOKUSAI ▲
In-taxi cameras detect lost property,
and alert the passenger direct.
MeUndies ▲
US crowd-funded site launches live
video customer service for underwear
and loungewear.
AUTOMATIC ▲
A plug-in USB stick sends car use
data, including where you’ve parked,
to your phone.
OMSIGNAL ▲
Smart shirt continually sends the
wearer’s biometric and emotional
data to a phone app.
CONSCIOUS STEP ▲
Australian brand shares 50% profits with
charities that customers choose. They can
also pay for their own sock design.
SAMSUNG and PEBBLE ▲
Phone-connected wristwatches calling
up Dick Tracy and anything else you need.
Digital helpe
rs come out
of the box a
Design and
nd in
technology
c
o
mbine to re-c to our lives.
people, touc
onnect us w
h us with da
ith
ta, and leave
us tech-hap
py.
TECH HELPFU
LL
IT’S ALL ABOUT ME!
E
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d
impulses an
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een
and
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Tread lightly
s.
e
lu
a
v
Resolve the
l
ta
style.
nvironmen
nvy-inducing
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h
personal & e
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w
ls
a
o
ersonal g
meet your p
US
GING STAT
G
EARTH-HU
D?
L
EPHEMERA
SNAPCHAT ▲
The app that makes video and photos
disappear on their first view; a view
meant for only one person.
HELMANN’S ▲
If a shopper buys an item, the cart
screen suggests a recipe and locates
the ingredients.
HEALTHSPOT ▲
Walk-in kiosks with health testing
instruments and HD video-links with
a doctor. An Ohio pilot goes national.
INFO-LUST
68% of consumers believe
businesses bear as much
responsibility as government
for driving positive social
change. – Havas, January 2013
AD
B
BREAKING
Brands and technology
that make a better you.
90% of consumers value
the role that brands play in
enabling their personal goals.
– Edelman Brandshare,
October 2013
UPGRADIA
All the latest without the
waste. One tonne of gold
goes into UK landfills each
year, as part of electronic
throw-aways. Keep what
you can and upgrade the rest.
LIP LAB ▲
Create customised lipsticks in under
ten minutes.
HEARD ▲
Continuously record your conversations,
and keep only what you need.
PAYPAL PICTURE PAY ▲
Your PayPal image appears on seller’s
payment system.
ADTRAP ▲
Hardware device blocks all internet
advertising.
-now
stry. Want-it
u
d
in
n
o
ti
p
es
Time becom
own consum
r
y.
c
u
a
o
v
f
ri
o
p
e
r
tr
fo
n
ce
e need
We’re at the
ave-me-alon
le
e
th
t
n
o
nsion.
fr
n
solves that te
attitudes co
re
t
a
th
n
o
ti
nova
the axis of in
E
S
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MY YO
TRENDS
IDENTIFY AN
POWERED BY
D MEET ME
What is the
new
of families th normal in a world of dis
rupted dem
at o
ographics? W
choose. Prese nly we define, and bear
e are part
the marks o
nt realities, n
f tribes that
ot past stere
only we
otypes, drive
the market.
HONEST FL
EX
True assessments fit the
product to real customer need
and real cost, for good or bad.
SAMOA AIR ▲
Pay-per-weight airfares, where the
price of a ticket is based on combined
personal and luggage weight.
FEIT ▲
Beautiful hand-sewn shoes with
biodegradable leather and cork soles.
BLINKLINK ▲
Content disappears after a pre-set
number of views.
SAMSUNG ▲
Add hardware and software to
smart-TV, rather than throw it away.
MODERN F
AMILIES
No longer just a TV show,
not even in the most
conservative of cultures.
MODAMILY ▲
A website for single parents to share
parenting roles, but without a deeper
relationship.
BRAND ME
HALF WAYETS CONSUMER
Wealthy-yet-irreverent
international consumers play
games with luxury brands,
who respond by crossing
borders and breaking their
own rules.
74% of Chinese millennials
feel they have more in
common with young people
in other countries than with
old people in China. – JWT,
September 2013
HONDA ▲
App deactivates smartphone keyboard
during driving.
PORSCHE 918 SPYDER ▲
Cutting-edge style and performance,
from a hybrid petrol-electric engine.
BREAK YOUR FACEBOOK ▲
App that temporarily locks out users.
SAUGHT ▲
Cambodian jewellery from
landmine scrap-metal – “by
peace-makers to peace-lovers”.
VANMOOF 10 ELECTRIFIED ▲
Electric commuter bike with GPS
and smart controls.
KITCHEN-SAFE ▲
Time-locked containers
to overcome temptation.
BEIJING SUBWAY ▲
Beijing commuters receive travel
discounts for recycling bottles.
PHONEBLOKS ▲
Smartphones are customised, made and
upgraded with interchangeable modules.
COPENHAGEN WHEEL ▲
Add a rear wheel to turn any
traditional bicycle into a data-smart
e-bike.
PUMA ▲
InCycle range of products are made
from …100% recycled InCycle products.
ART SERIES HOTEL GROUP ▲
Allow guests to overstay in their room
for free if their room isn’t needed by
another customer.
TANISHQ ▲
Indian jewellery ad celebrates
the old taboo of re-marriage.
CHEERIOS ▲
Cereal brand is the first to depict a
bi-racial family in US prime-time TV ad.
MOET HENNESSY ▲
Louis Vuitton-Moet Hennessy brand
taken out of France and made in
Australia, India and now China.
GUCCI ▲
55% of 2013 products are logo-free,
up from 20% in 2012.
YOGURT LAND ▲
Pay for what you take from a sweet
array. Much or little. Healthy or sinful.
BANCO DO BRASIL ▲
Makes financial products designed
for married partners available for
same-sex couples.
VERSACE ▲
Launches Versus collection, inspired by
counterfeits and knock-offs found in
street markets.
logy and
ers, lively techno
Inquisitive consum
e future ever
s are hauling th
smar t businesse
, and Trends
it is already here
closer. Much of
from the
a taste. Distilled
2014 gives you
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16 mega-trends
tent cocktail
rt, our highly po
2014 Trend Repo
d of next
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of ideas takes yo
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and out again to
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the financial serv
consumer
sure – the 2014
One thing is for
way. She
red. But in a nice
will be self- cent
ek
se guilt-free
identity. He will
will choose her
iverse.
will find her Youn
indulgence. He
lpfull.
he
tech-happy and
And we’ll all be
A TASTE OF
THE FUTURE , POWERED BY
BY
OUGHT TO YOU
THE FUTURE, BR