Geepas - Super Brands

MARKET
The Middle East is the fastest growing region in
the world in almost all aspects, from tourism, food
and beverage, real estate to IT and consumer
electronics. The growth of consumer electronics
market in the Middle East and North Africa region
has resulted in fierce competition among the
major industry players. A tech savvy population
with a trend of demanding the best at the best
price has paved way for Geepas to be one of the
leading brands in the region that believes in making
electronics affordable to the common man.
The growth in the field of consumer electronics
and home appliances is moving at an uncontrollable
rate, and with the advent of technology and
improvements, it has revolutionised the world
today. This industry boom has made Geepas realise
that consumers are hardworking individuals that
want to own and use the best in technology with
the best price in the market.
Headquartered in Dubai, Geepas stands as one
of the leading electronics brands in the world
today. Offering an exclusive product range that find
its place in every home, Geepas believes in making
electronics affordable to the masses while offering
superior quality and performance. Embracing the
growing needs and demands of consumers with
technology improving at an incredible pace, Geepas
is a 360 degree solution provider to all electronics
needs with more than 1,500 products distributed
in more than 86 countries worldwide.
Geepas has achieved, over a span of 30 years,
a very strong presence in the market by catering
to over 200 million customers across the globe.
From the smallest stylish trimmer to the mighty
Home Theatre Systems, LED TVs and Refrigerators,
Geepas has the average consumer covered all
around. The GCC has a predominantly middle-class
and lower middle class segment of audiences that
are the target audience for Geepas offerings.
This audience has been the key to success for
Geepas’ growth, and the belief of making life and
its way of living affordable for all, is testimony to
this fact. The brand operates under five major
categories – Home Appliances, Kitchen Appliances,
Entertainment Products, Lighting Devices, and
Personal Care products.
ACHIEVEMENTS
Geepas has come a long way to becoming one of
the most preferred brands of consumers in this
region. Acknowledging the role of all customers,
external as well as internal, Geepas has pioneered
service and quality in collaboration with its
suppliers to make sure the right product is available
at the right time and at the right price. It is because
of consumers’ belief and trust in their products
that they have been able to touch benchmarks in
product quality. Some of the key achievements are:
l ADQCC - With high quality, durable products,
Geepas has achieved a milestone by winning the
coveted Trust Mark Certification from Abu Dhabi
Quality and Conformity Council. ADQCC was
established in 2009 to raise the quality of the
emirate’s exports and locally traded products,
while protecting the interest of consumers and
supporting the UAE’s competitive economy.
l SASO Certification - The Saudi Arabian
Standards Organisation has responsibility for
determining and enforcing approved standards of
services, facilities, utilities and products within the
Kingdom of Saudi Arabia.
ESMA Certification - ESMA is the official body
that formulates the issuance of national standards
of UAE as well as adopting international and
monetary standards on consumer protection.
Geepas products are quality approved and ESMA
Certified in UAE.
l BIS Certification - Bureau of Indian Standards
(BIS). Geepas products are BIS certified
providing high quality products and keeping in
mind consumer interest and safe daily use of
electronic items.
l BPS Certified Philippines - Geepas have achieved
certification under BPS, making it safe and reliable
as per Philippines standards.
l Geepas has recently been awarded the
distinction of being a Superbrand in the UAE.
l
HISTORY
The story of Geepas is of unbroken success. A
dream which started off 30 years ago, has become
16
a success far beyond expectations and what was
once a small gift shop selling consumer electronics
and toys has today become a large business
conglomerate spread across multiple domains
and countries with a portfolio of brands that have
captured market share from global leaders. Geepas’
parent company, Western International Group,
originated in the Kingdom of Bahrain and is today
firmly footed in the Middle East, Africa, East Europe
and South East Asia with new brands and divisions
being regularly added to the portfolio.
The other brands under the Group are:
Nesto - Hypermarkets and Department Stores
Royalford - Dinnerware and Kitchenware
Parajohn - Luggage and Travel Accessories
Olsenmark - Electronics and Home Appliances
Clarkford - Watches
Babyplus - Baby Products and Accessories
Brandzone - Fashion and Lifestyle store
Younglife - Fashion wear and Inner wear
Shoepoint - Shoes and Accessories
Jazp.com - Online Shopping Portal
GSquare - Electronics and Household items
Geepas directly manages and operates an
extensive distribution network in all six GCC States
and other countries, making them the strongest
value segment brand in the region. The unparalleled
reach and highly efficient after-sales support and a
strong distributor network has made the brand a
household name among its target consumers.
Western International Group, parent company of
Geepas employs over 8,500 personnel from over
fifteen nationalities in ten different countries.
PRODUCT
Strategic measures, assuring affordable quality
products to demanding consumers at all times,
Geepas has kept themselves on par with growing
trends in product innovation and technology.
Geepas offers a variety of products for customers,
catering to the most basic home requirements to
the refrigerators, washing machines etc. In simple
words, Geepas is a 360 degree solution provider to
all electronic needs of a home.
Geepas offers its phenomenal After Sales Service –
GCare, with a world-beating three day Service Turn
Around Time period.
Geepas “Service on Wheels” is a unique concept
where their customer service travels across the
Emirates to key points and sets up service camps.
Products under warranty are received for repair,
and an awareness of new products is created on
spot. Geepas is also one of the leading brands in
customer retention, with figures revealing that up
to 74.3% of customers have purchased three or
more products from the brand stable.
Geepas boasts an extensive range of products:
Entertainment Devices - Ranging from home theatre
systems, with superior sound quality, crystal clear
LED TVs, profound speakers, and smart tablets,
Geepas has it all.
Home Appliances - Geepas has a fascinating line
up of Refrigerators, Washing Machines, Vacuum
Cleaners, Air Conditioners, Air Coolers etc. When
it comes to all major home appliances, Geepas has
you covered.
Kitchen Appliances - New concepts are
regularly researched and embraced by
introducing Airfryers, Bread makers,
Blenders, Microwave Ovens, Grill Makers,
Toasters etc. The common man is
becoming increasingly busy and needs to
get things done quick. But a better lifestyle
is believed to come at a higher price. However,
that is not the case with Geepas range of products.
Personal Gadgets - Grooming and appearance have
become increasingly important for consumers, and
the desire to charm and attract has created the
need for exciting products in this category. Geepas
has an exciting range of grooming products in its
portfolio and has recently added a new StayWow
series of products for men and women such as
Trimmers and Shavers for men while women
can prefer the fine range of epilators, hair dryers,
straighteners, curlers and facial steamers.
Lighting Devices - Geepas has the best lighting
devices in the market. Strong flashlights and
emergency lanterns that have been rigorously
tested have flooded the market offering the best
options in superior performance and service.
RECENT DEVELOPMENTS
Geepas has recently launched a new range of
LED TVs, in varying sizes from 19 – 65 inches and
offering the best in picture clarity, aimed to provide
a solution to affordable entertainment.
New models of Refrigerators, Washing Machines
and Air Conditioners with unique features have
been introduced.
Geepas aims to focus on products that are
innovative and environment friendly. The growth
and improvement in technology has paved way
for opportunities that involve better quality and
safer products, and a dedicated R&D team is
continuously working to make this a reality.
With its products available in well over 86
countries around the world, Geepas aims to reach
untapped regions such as South America, Far East,
consumers in the region with incredible offers on
fast moving products.
Geepas stood by its corporate social
responsibility commitments too, which are an
integral part of its business strategy. Geepas has
initiated numerous CSR driven initiatives that
involve its own employees, including regular Blood
Donation campaigns and recycling programmes,
among many others. Geepas also actively sponsors
popular cultural events, and have recently been
the sponsor of ‘Camp ka Champ’ , a well favoured
yearly singing competition that takes place in all
major labour camps across UAE.
BRAND VALUES
South East Asia, etc.
Geepas boasts one of the most
advanced
warehousing systems in the region with the most
advanced SAP management systems that monitor
and control stocks in real time. A new warehouse
covering 200,000 sq ft with a height of twenty
metres has been added to the facility to grow
and handle current stock levels due to the rising
demands of consumers.
PROMOTION
Geepas makes efforts to invest and participate in
media and activities that reinforce the brand image
into the consumer’s mind.
From TV Channels, to radio stations and major
newspapers in the region, Geepas also stretches
its reach in outdoor advertising. Positive efforts
are also being made on Social Media, with ongoing
competitions and offers being promoted across all
major platforms, which also helps Geepas to reach
a wider audience from home.
Across the year, there are various sales
promotions that are conducted for all Geepas
Geepas values are focused on customer
satisfaction, affordability, innovation and superior
customer service. They believe in giving the
customer the best there is at the most reasonable
price in the market.
Their products offer great value for money
and always focus on customer savings. Finding
happiness has a lot to do with relationships,
both business and personal. This includes
perspective and balance which means as a
brand they offer trust to their relationships
with their customers, suppliers and
distributors and grow with them.
Geepas as a company, and as a brand, have great
passion for the products they offer and for all their
customers and believe in exceptional after sales
support for continuity. Geepas is trusted as a brand
that not only focuses on technology, precision
and innovation, but also as a brand that has a
responsible, clear vision for growth by being
a model for sustainable growth opportunities for its
stakeholders.
www.geepas.com
Things You didn’t know about
Geepas
More than 1,500 Geepas products are sold in
more than 86 countries worldwide.
l Geepas thrives on its phenomenal After Sales
Service – Gcare, with a world-beating three day
Service Turn Around Time period and has service
centres in over 25 countries worldwide.
l Geepas is one of the leading brands in customer
retention, with up to 74.3% of customers having
purchased three or more products from the brand
stable.
l Geepas has more than 20,000 selling points in its
network across all GCC countries.
l Western International Group, parent company of
Geepas, employs over 8,500 personnel from over
fifteen nationalities in ten different countries.
l