Inmoji Fact Sheet

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Inmoji’s Mission
Connecting brands and consumers in authentic and engaging ways through in-message, “powered”
Inmoji.
Our Story
Inmoji is a company that connects consumers with their favorite
brands through peer-to-peer, in-message, “powered” Inmoji and
provides wealth of insights into users’ trends and behaviors that
could prove valuable for brand marketers. Walmart, DraftKings,
Drizly and Sol Republic are among the top tier brands that rely on
Inmoji to share in-message customized content. Named one of
Adweek’s Top 5 Ad Tech Startups to Watch, Inmoji lets brands
become part of consumers’ text conversations by providing richmedia experiences delivered via in-message clickable icons. These
“powered” Inmoji can monetize messages, reach large audiences,
and capture critical sentiment data while connecting consumers
and brands in authentic ways that drives engagement and loyalty.
With Inmoji, consumers can send music and movie clips, coffee,
gifts or location information in a fun and convenient way. Brands
benefit from Inmoji’s customizable platform by giving the power to
engage in a way that resonates specifically with their target
audiences. Inmoji also creates new revenue streams for app developers and messaging platforms
without added development costs. TextPlus is the first of many app developers and publishers to deploy
Inmoji in their messaging platform to further monetize their audience. Based in Boston, with an office in
San Francisco, Inmoji has secured $2.5 million in seed funding led by start-up evangelist and former
Paypal Media COO David Chang and included participation from Paypal’s StartTank in Boston, Atlas
Venture and other undisclosed investors.
Inmoji At-A-Glance
Founded:
Funding:
Location:
Employees:
Brand Partners:
Messaging Platforms:
Executive Team:
May 2014
$2.5 Million
Boston and San Francisco
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Inmoji has relationships with some of the most iconic brands including Walmart, Drizly,
Draft Kings, and Sol Republic
Inmoji partners with the world’s leading messaging platforms
Co-Founder and CEO Michael Africk, Co-Founder and COO Perry Tell, CTO Jared McLean
What Are Inmoji?
Inmoji are “powered” emoji that enable users to share their favorite brands’ promotions, products, and
experiences directly in their text conversations. Simply tap an Inmoji to access its content without ever
leaving the message. Every Inmoji is powered with something unique that users can send to their friends.
Inmoji experiences include mobile gifting, location- based offers, product discovery (apps, music, movies),
contests, loyalty programs, mobile payments, and mobile commerce. The Inmoji platform is flexible so
brands can create custom campaigns that resonate with their audience.