Post Show Report

R U S S I A’ S
LEADING
BUILDING
AND
INTERIORS
EXHIBITION
Post Show Report
April, 2 − 5
Design & Décor
Week
April, 10 − 13
Building &
Architecture
Week
www.mosbuild.com
Support by:
General
Media Partner:
Venue:
Exhibition results
p. 3
MosBuild 2012 facts and figures
p. 5
MosBuild 2013
p. 6
New projects
p. 11
Opening ceremony
p. 13
Exhibitors
p. 14
Visitors
p. 21
Official support
p. 22
Business programme
p. 25
Advertising campaign
p. 28
Press conference
p. 30
Publications in the press
p. 34
Testimonials
p. 36
Digest of publications about the exhibition
www.mosbuild.com
Exhibition results
Facts and figures
MosBuild
• The largest building and interiors exhibition in Russia
• The largest annual building and interiors exhibition in Europe
• One of the five largest building and interiors exhibitions in the world
• Launched in 1995
MosBuild 2012
Overall statistics for both weeks:
Total gross area: 148,438m²
Unique visitors: 101,233
Total number of visits: 186,979
Exhibitors: 2,298
Countries and regions represented: 45
Austia
Azerbaijan
Belgium
Bulgaria
UK
Hungary
Vietnam
Germany
Greece
Israel
Jordan
Spain
Italy
Canada
China
www.mosbuild.com
Latvia
Lithuania
Luxembourg
Malaysia
Monaco
Netherlands
UAE
Poland
Portugal
Republic of Belarus
Republic of Korea
Russia
Romania
Serbia
Singapore
Slovakia
Slovenia
USA
Taiwan
Turkey
Ukraine
Finland
France
Croatia
Czech Republic
Chile
Switzerland
Sweden
Estonia
Japan
3
Exhibition results
Facts and figures
MosBuild 2012
MosBuild. Design & Décor Week.
2-5 April 2012:
Exhibitors: 1,127
Countries and regions represented: 39
Total gross area: 77,662
Unique visitors: 53,933
(97% of whom were industry professionals)
Total number of visits: 104,630
Sectors:
• Bathrooms
• Ceramica
• Technoceramica
• Decotex
• Doors & Locks
• Wall Décor
• Paints & Coatings
• Flooring
Building & Architecture Week.
10-13 April 2012:
Exhibitors: 1171
Countries and regions represented: 34
Total gross area: 70,776
Unique visitors: 47,300
(98% of whom were industry professionals)
Total number of visits: 82,349
Sectors:
• Building Materials & Equipment
• Hardware & Tools
• Structural & Interior Finishes
• Lighting & Electrics
• Plumbing & Pipes
• Stonex
• Country Construction
• Windowbuild
www.mosbuild.com
4
Exhibition results
MosBuild 2013
In 2013, Russia’s leading building and interiors exhibition
will comprise three major sections.
MosBuild 2013
19th International Building and Interiors Exhibition
2-5 April 2013
Expocentre, Moscow, Russia
MosBuild Building & Interiors
Sectors:
• Building Materials & Equipment
• Flooring
• Lighting & Electrics
• Decotex
• Interior Finishes
• Doors & Locks
• Paints & Coatings
• Wall Décor
• Hardware & Tools
• Country Construction
2-5 April 2013
Pavilion 75 • V.V.C., Moscow, Russia
MosBuild Fenestration
Sectors:
• Windows & Façades
• Gates & Automation
16-19 April 2013
Expocentre, Moscow, Russia
MosBuild Cersanex
Sectors:
• Bathrooms
• Ceramica
• Stonex
• Technoceramica
www.mosbuild.com
5
Exhibition results
New projects
MosBuild Architecture and Design
Awards (MADA)
The 1st MosBuild Architecture & Design Awards were
held within MosBuild 2012. The competition was open to
architecture students and young professionals, and organised
into two categories: Barrier-Free Environment and Sustainable
Architecture. In total, the competition received 123 entries
from architects and students from 32 countries.
Competition jury:
• Christine Conix, Conix Architects, Belgium
• Benoit Jallon and Umberto Napolitano,
LAN Architecture, France
• Sergey Tchoban, SPEECH Tchoban / Kuznetsov
architectural studio, Russia
• Pavel Kazantsev, Professor of Architecture
and Construction, Far Eastern Federal University, Russia
The winners in the the category
“Best sustainable architecture project” were:
• Architect Juan Manuel Herranz from VIRAI ARQUITECTOS
architectural studio (Spain) with his La Grajera winery project
• Student Gracia Romero from Venezuela with her project
for an educational centre
The winners in the category
“Best architectural solution for a barrier-free
environment” were:
• Architect Andrzej Leszczynski from Poland with his project
for a multifunctional building for blind and partially sighted
people
• Student Michal Ganobjak from Slovakia with his project
for a building for tourists in the village of Spania Dolina
www.mosbuild.com
6
Exhibition results
New projects
Business programme
Joint project
MosBuild & ITAR-TASS
The extensive MosBuild business programme
began on 3 April and continued over the two
weeks of the exhibition. Leading construction
and architecture professionals participated in
the conferences, forums, competitions and master
classes. The business programme included the
following events: a forum on the ‘Problems and
Development Prospects of the Building and
Finishing Materials Market and DIY Trade’;
a conference entitled ‘Problems and Development
Trends in Sustainable Construction in Russia’;
the 2nd Practical Conference on the Resources
of the Russian Housing Development Foundation
for the Integrated Development of the Building
Materials Industry; and the 7th International
Conference on Technologies for the Design
and Construction of Energy-Efficient Buildings
(Passive House). In total, over 1050 people
attended the business programme events.
Within MosBuild 2012 a joint project was launched
between the organisers of MosBuild, ITE Group,
and ITAR TASS, the major Russian news agency.
More information on the MosBuild business
programme can be found in the
relevant section of this post-show report.
During the two weeks of the exhibition, 42,662
people visited the MosBuild section on
the ITAR-TASS site.
www.mosbuild.com
As part of the project, the official ITAR TASS website
featured a special section on MosBuild and its
exhibitors. The section displayed news, interviews,
video reports and photos, prepared by ITAR-TASS
journalists, from the exhibition and exhibitors’ stands.
The aim of the project was to attract maximum
attention from the ITAR TASS audience to the
MosBuild exhibition and its exhibitors. The audience
of ITAR TASS mostly comprises senior business
professionals, and over 60% are male and aged 30+.
The website’s pages are viewed over 150,000 times
per day.
In total, 97 articles accompanied by photo and video
reports were published in the MosBuild section of
the ITAR-TASS website as part of the project.
7
Exhibition results
New projects
Internet
New MosBuild website
MosBuild Magazine
The pace of development of the construction
industry, the need for participants of the
building and interiors market to have the latest
information, and the increasing popularity of
electronic channels of communication have led
to an increased online presence for the MosBuild
exhibition. In November 2011, the exhibition’s
new website, mosbuild.com, was launched, with
a completely new design and vastly improved
functionality. The new site has become a useful
tool for exhibitors and visitors to achieve their
goals. Now mosbuild.com is not only a source
of information about the exhibition, but also a
major industry portal where you can find news
about the building and interiors market, learn
about the new products of MosBuild exhibitors,
and read market overviews and other analytical
information.
A major event for the exhibition has been the
launch of MosBuild Magazine, a quarterly digital
publication. MosBuild Magazine is not only an
interesting and up-to-date source of information
for building and interiors professionals, but also
an additional marketing tool for exhibitors.
The e-magazine will mark its first anniversary
in July 2012.
www.mosbuild.com
MosBuild on social networks
MosBuild has also increased its presence on social
networks. To keep in touch with exhibitors and
visitors throughout the year, the organisers have
created official MosBuild pages on Facebook and
VK, and set up a Twitter account. Using these sites,
you will be able to stay up to date with the latest
exhibition news, see photos and videos
from past events, discuss recent developments
and communicate with industry professionals
from other cities and countries.
8
Exhibition results
New projects
Special projects
Our philosophy
A club for the biggest buyers
MosBuild continues to promote green
technology with its special e3 ‘Environment.
Energy. Efficiency’ project. As part of the project,
at both weeks of the exhibition companies that
presented products and technology meeting
international green standards were given an e3
sign to display on their stand and were
promoted in the e3Build section of the website.
The project also included the e3Forum,
a business event held within the exhibition
devoted to the discussion of sustainable
construction issues.
The MosBuild Diamond Club, which was
launched in 2011, continued this year, with
representatives of major DIY chains,
developers and architectural studios among
the members. The club provides a unique
platform for holding meetings with exhibitors
in a comfortable environment.
www.mosbuild.com
9
Exhibition results
New projects
ArchiClub
A competition for exhibitors
Before the start of MosBuild 2012, the organisers
announced a competition for exhibitors.
The aim of the competition was to recognise and
award the exhibitors that most actively attracted
visitors to their stand.
In 2012, the organisers of MosBuild announced
the launch of yet another professional club:
ArchiClub, a club for architects and designers.
The club provides an information platform for
architects and designers on the one hand,
and producers and distributors on the other.
The project allows architects and designers
to publish their projects on the exhibition’s
media resources, gives them access to direct
year-round communication with exhibitors,
and offers them the opportunity to expand
their business contacts through collaboration
with leading architectural studios and design
offices in Russia and Europe.
www.mosbuild.com
Here are the results:
1st place - Berghauf
2nd place - Tech Krep
3rd place - Jacob Delafon
As prizes the winners received special advertising
opportunities at the exhibition.
10
April, 2 − 5
Design & Décor
Week
Exhibition results
Opening ceremony
The official opening ceremony of MosBuild 2012, the 18th
International Building and Interiors Exhibition, took place
on 2 April 2012. The ceremony was led by Natalya Maltseva,
the presenter of a home renovation show on Russian
television.
Among the attendees of the opening ceremony were:
Boris Prokonov, Deputy Minister of Foreign Economic
Relations of the Moscow Region Government;
Ivan Novitsky, Deputy Chairman of the Moscow City Duma
Committee on Economic Policy and Entrepreneurship;
Yury Nazarov, President of the Russian Union of Designers;
Spyridon Liontos, First Secretary for Economic and
Commercial Affairs, Embassy of Greece in Russia;
Maria Liyvala, Head of the Economic and Commercial
Section of the Embassy of Finland in Russia;
Sergey Kuznetsov, Managing Partner of SPEECH
Tchoban & Kuznetsov architectural studio;
Russell Taylor, CEO of ITE Group;
and Alexander Shtalenkov, General Director of ITE.
In his welcome to the exhibitors and visitors, the Russian
Minister of Regional Development, Viktor Basargin, said:
“Over 18 years, the international MosBuild exhibition has
become a welcome tradition and conveyor of new ideas
in construction and the building materials industry,
and a communication platform for the sharing of experience
and technological innovations between Russian and foreign
professionals. I am confident that today’s exhibition will not
only demonstrate the best achievements in building materials
production, but also facilitate the development of industry
growth solutions within a process of constructive professional
communication.»
www.mosbuild.com
11
April, 10 − 13
Building & Architecture
Week
Exhibition results
The opening ceremony of the second week of MosBuild 2012,
Building & Architecture Week, took place on 10 April 2012.
The ceremony featured the participation of:
Igor Eremin, Deputy Director of the Department of Housing
of the Ministry of Regional Development of the Russian
Federation; Svetlana Kuznetsova, Deputy General Director
of the Russian Housing Development Foundation;
Sergey Degtyarev, Deputy Director of the Department
of Urban Planning Policy of the Moscow City Government;
Ivan Novitsky, Deputy Chairman of the Moscow City Duma
Committee for Economic Policy and Entrepreneurship;
Aydin Sezgin, Ambassador of the Republic of Turkey to
the Russian Federation; Albert Marshev, Chairman of the
Board of the Association of Businesses of the Architectural,
Construction and Utilities Sector; Andrei Bokov, President
of the Union of Architects of Russia; Grigoriy Veretennikov,
First Vice-President of the Builders’ Association of Russia;
Eduard Dadov, General Director of the Builders’ Association
of Russia; Mikhail Vyshegorodtsev, Head of the Department
for the Promotion of Business and Innovative Activity
of the Chamber of Commerce and Industry of the Russian
Federation; Nikolai Gusev, First Deputy General Director
of Expocentre; and Alexander Shtalenkov, General Director
of ITE.
“In the 18 years I have been associated with MosBuild,
the exhibition has evolved into an authoritative,
reliable event of real necessity and professional significance,”
said Andrei Bokov, President of the Union of Architects of
Russia. “It is a meeting point for professionals from a range
of sectors, and a place where you can really find something
new and remarkable, something that can change the world
we live in. We do not just need to build a future, we need to
build a better future. I am confident that the exhibition will
not only be a festival of construction, but will also become
an even more effective event.”
www.mosbuild.com
12
Exhibition results
Exhibitors
MosBuild 2012 welcomed 2,298 companies from
45 countries and regions:
Austria, Azerbaijan, Belgium, Bulgaria, United Kingdom,
Hungary, Vietnam, Germany, Greece, Israel, Jordan, Spain,
Italy, Canada, China, Latvia, Lithuania, Luxembourg, Malaysia,
Netherlands, Monaco, U.A.E., Poland, Portugal, Republic of
Belarus, Republic of Korea, Romania, Russia, Serbia, Singapore,
Slovakia, Slovenia, United States, Taiwan, Turkey, Ukraine,
Finland, France, Croatia, Czech Republic, Chile, Switzerland,
Sweden, Estonia and Japan.
Russia was represented by 1,229 companies and
there were 999 international companies.
The exhibition also featured 16 national and regional group
stands: Czech Republic, Croatia, Finland, France, Greece, Italy,
Lithuania, Portugal, Spain, Germany, Taiwan, China, Belgium,
Canada, South Korea and Serbia.
The full list of exhibitors is available
on the official MosBuild website.
www.mosbuild.com
13
Exhibition results
Visitors
Total number of unique visitors
101,233
Total number of visits
186,979
Total number of countries
Foreign visitors
Visitors from regions of Russia
Number of regions
64
5,872
37,962
82
Number of visitors at MosBuild 2012
www.mosbuild.com
14
Exhibition results
Exhibition visitors
Visitor breakdown by
product group interest
Bathrooms
Flooring
Ceramica
Doors & Locks
Wall Décor
Design &
Décor
Week
Decotex
Paints & Coatings
Technoceramica
Building Materials & Equipment
Structural & Interior Finishes
Façades
Country Construction
Lighting & Electrics
Windows
Hardware & Tools
Building &
Architecture
Week
Stonex
Plumbing & Pipes
Pool. Sauna. SPA
Gates & Automation
www.mosbuild.com
15
Exhibition results
Exhibition visitors
Countries and regions
represented by visitors
№Country
1Angola
2Armenia
3Austria
4Azerbaijan
5Belarus
6Belgium
7Brazil
8Bulgaria
9Canada
10China
11Croatia
12
Czech Republic
13Denmark
14Egypt
15Estonia
16Finland
17France
18Georgia
19Germany
20Greece
21
Hong Kong
22Hungary
23India
24Iran
25Iraq
26Ireland
27Israel
28Italy
29Japan
30Kazakhstan
31Kyrgyzstan
32Latvia
www.mosbuild.com
№Country
33Lithuania
34Luxembourg
35Mexico
36Moldova
37Mongolia
38Montenegro
39Morocco
40Netherlands
41Pakistan
42Poland
43Portugal
44
Republic of Korea
45Romania
46Russia
47Serbia
48Slovakia
49Slovenia
50
South Africa
51Spain
52Sweden
53Switzerland
54Syria
55Taiwan
56Tajikistan
57Turkey
58Turkmenistan
59U.A.E
60Ukraine
61
United Kingdom
62USA
63Uzbekistan
64Vietnam
16
Exhibition results
Exhibition visitors
Russian regions
represented by visitors
№Region
1
Altai Region
2
Amur Region
3
Arkhangelsk Region
4
Astrakhan Region
5
Belgorod Region
6
Bryansk Region
7
Chechnen republic
8
Chelyabinsk Region
9
Chukotka AO
10 Chuvash Republic
11 Irkutsk Region
12 Ivanovo Region
13 Kabardino-Balkar Republic
14 Kaliningrad Region
15 Kaluga Region
16 Kamchatka Region
17 Karachay-Cherkess Republic
18 Kemerovo Region
19 Khabarovsk Region
20 Khanty-Mansi AO Yugra
21 Kirov Region
22 Kostroma Region
23 Krasnodar Region
24 Krasnoyarsk Region
25 Kurgan Region
26 Kursk Region
27 Leningrad Region
28 Lipetsk Region
29 Magadan Region
30 Republic of Mari El
31Moscow
32 Moscow Region
33 Murmansk Region
34 Nizhniy Novgorod Region
35 Novgorod Region
36 Novosibirsk Region
37 Omsk Region
38 Orel Region
39 Orenburg Region
40 Penza Region
41 Perm Region
www.mosbuild.com
№Region
42 Primorsky Region
43 Pskov Region
44 Republic of Adygea
45 Republic of Altai
46 Republic of Bashkortostan
47 Republic of Buryatia
48 Republic of Dagestan
49 Republic of Ingushetia
50 Republic of Kalmykia
51 Republic of Karelia
52 Republic of Khakassia
53 Republic of Komi
54 Republic of Mordovia
55 Republic of North Ossetia - Alania
56 Republic of Tatarstan
57 Republic of Tyva
58 Republic of Udmurtia
59 Rostov Region
60 Ryazan Region
61 Sakha Republic (Yakutia)
62 Sakhalin Region
63 Samara Region
64 Saratov Region
65 Smolenskaya Region
66 St. Petersburg
67 Stavropol Region
68 Sverdlovsk Region
69 Tambov Кegion
70 Tomsk Region
71 Tula Region
72 Tver Region
73 Tyumen Region
74 Ulyanovsk Region
75 Vladimir Region
76 Volgograd Region
77 Vologda Region
78 Voronezh Region
79 Yamal-Nenets AO
80 Yaroslavl Region
81 Yevreysk AO
82 Zabaikal Region
17
Exhibition results
Exhibition visitors
Visitor breakdown by
job function
Position
Design &
Décor Week
Building &
Architecture Week
Total
Owner / CEO
27.0%
26.7%
26.9%
Top management
11.2%
13.9%
12.3%
Director of department / division
16.4%
19.9%
17.9%
Manager / Specialist
32.7%
29.6%
31.4%
Private individual
12.7%
9.8%
11.5%
Owner / CEO
Top management
Director of department / division
Manager / Specialist
Private individual
www.mosbuild.com
18
Exhibition results
Exhibition visitors
Visitor breakdown by
company type
Wholesaler / Distributor
Retailer / Retail chain
Manufacturer
Services
Other
Government agency
Educational / scientific institution
Non-profit organisation
Company type
Design &
Décor Week
Building &
Architecture Week
Total
Wholesaler / Distributor
36.2%
34.7%
35.6%
Retailer / Retail chain
41.6%
19.6%
32.5%
Manufacturer
22.9%
42.0%
30.8%
Services
26.9%
27.2%
27.0%
Other
6.2%
8.8%
7.3%
Government agency
1.2%
1.8%
1.5%
Educational / scientific institution
1.2%
1.7%
1.4%
Non-profit organisation
1.1%
1.5%
1.3%
*The survey used a question with multiple choice answers. In 2011, the question contained different possible answers,
so a comparison with 2011 is not provided.
www.mosbuild.com
19
Exhibition results
Exhibition visitors
Visitor breakdown by
area of company activity
Building / decorating materials and structures
Décor and interiors
Construction
Building equipment and parts
Other
Design studio
Architectural firm
Contract procurement
Building owner / Management company
Deverloper
Public utilities
University / R&D institute
Association / Self-regulating organisation
www.mosbuild.com
20
Exhibition results
Official support
Government support
• Ministry of Regional Development of the Russian Federation.
In the 18 years
since its launch, the
MosBuild international
exhibition has become
a welcome tradition
and conveyor of new
ideas in construction
and the building
materials industry,
and a communication
platform for the
sharing of experience
and technological
innovations between
Russian and foreign
professionals.
Viktor Basargin,
Minister of Regional
Development of the
Russian Federation
V. Basargin, Minister of Regional Development RF
• State Duma Committee for Construction and Land Relations.
• A. Russkikh, Chairman of the Committee
• M. Khusnullin, Deputy Mayor of Moscow for Urban Planning
Policy and Construction
• A. Kuzmin, Chairman of the Committee for Architecture
and Urban Planning of Moscow
• V. Milyavsky, Moscow City Duma Deputy, Deputy Chairman
of the Committee for Development Urban Planning
• P. Perepelitsa, Minister of Construction, Moscow Region
Government
Associations and unions
• V. Yakovleb, President of the Russian Union of Builders
• A. Marshev, Chairman of the Board of the Association of
Businesses of the Architectural, Construction and Utilities Sector
• N. Koshman, President of the Builders’ Association of Russia
• A. Bokov, Presdient of the Union of Architects of Russia
• A. Shokhin, President of the Russian Union of Industrialists
and Entrepreneurs
• Chamber of Commerce and Industry of the Russian Federation
• M. Posokhin, President of the National Association of Planning
Organisations
• E. Nikolaeva, President of the National Agency of Low-Rise
and Cottage Construction, Russian State Duma Deputy
• Y. Nazarov, President of the Russian Union of Designers
Sponsors and partners
• Technical Partner: Enigma Enter
• General Media Partner of Building & Architecture Week:
Stroyka newspaper group
• Media Partner of MosBuild: RIA Novosti Nedvizhimost
• Official Internet Partner of Windowbuild: tybet.ru
• Official Internet Partner of Structural & Interior Finishes: komod.ru
• Official travel agent: S-Continental
www.mosbuild.com
21
Exhibition results
MosBuild business programme
Projects like the
MosBuild business
programme provide
information about the
state of the market,
detailed statistics,
forecasts and
analysis – all without
intermediaries.
Such events provide
an opportunity
to conduct a
comparative analysis
of your and your
colleagues’ rates of
development.
Elena Lonshakova,
Commercial Director,
TechnoSystem Holding
Company
www.mosbuild.com
The MosBuild business programme took place within
the exhibition. The new format of the exhibition allowed
the organisers to expand the business programme,
with exhibitors and visitors able to attend even more events.
In total, there were over 100 speakers and more than
1050 attendees at the events.
3 April
Forum: “Problems and Development Prospects of the
Building and Finishing Materials Market and DIY Trade”
Among the speakers were representatives of: Starik
Hottabych, Metrika, Trest SKM, Start, Stroydepo, TD Petrovich,
Caparol, Robert Bosch, Kuehne + Nagel and others.
4 April
Conference: “Innovations in Paints and Varnishes”
Among the speakers were representatives of:
Bolars, Asttika, o3-Engineering and others.
10 April
2nd Practical Conference on the Resources of the Russian
Housing Development Foundation for the Integrated
Development of the Building Materials Industry
Organiser: Russian Housing Development Foundation
The conference featured the participation of heads
of ministries, directors of government agencies, and
representatives of the RHD Foundation, National Agency
for Low-Rise and Cottage Construction and other public
organisations.
22
Exhibition results
Business programme
10 April
Conference: ‘Problems and Development Trends
in Sustainable Construction in Russia’
Key speakers: Rashid Ismailov, Green Standards Centre for
Environmental Certification; Dr. Frank Schauff, Association of
European Businesses; Guy Eames, CEO, Green Building Council
Russia; Konstantin Filippishin, Ecodolie; Julia Stefanishina,
Ernst & Young; Alexander Malyutin, Ramboll; Vladimir Loktionov,
Norton Rose; Ksenia Agapova, Jones Lang LaSalle; Sergey
Kuznetsov, Speech Tchoban & Kuznetsov.
10 April
Presentation of MosBuild Architecture and Desigh Awards
(MADA) – an international competition for architecture
students and young architects.
The presentation of MADA included the awards ceremony
of the competition, which featured two categories:
· Best architectural solution for a barrier-free environment
· Best sustainable architecture project
10 April
Conference: “Low-Rise Russia: A New Quality of Life”
Co-organiser: National Agency for Low-Rise and Cottage
Construction (NAMIKS)
Key speakers: Valery Kazeykin, NAMIKS; Svetlana Kuznetsova,
RHD Foundation; Sergey Mytarev, SRO Interregional Association
of Rural Builders; Valery Mishchenko, Kaskad Family; and others.
11 April
Conference: “Technological Renewal of the Construction Industry
as a Priority in the Development of the Regions”
Co-organisers: National Association of Construction Industry
Participants (NOSI), ITE Moscow and AER Group.
Key speakers: A. Loshchenko, NOSI; Y. Chumerin, Union of
Construction Industry Businesses of Sverdlovsk Region; S.
Dorzhinkevich, Department of Enery Efficiency, Modernisation
and TEK, Russian Ministry of Energy; and others.
www.mosbuild.com
23
Exhibition results
Business programme
11 April
3rd Turkish Construction Forum
Key speakers: Baris Onay, YEM; Evgeny Shlemenkov,
Inter-Regional Association of Construction Businesses SMEs –
OPORA; Elmar Alakbarov, Capital Group; Lyudmila Skachkova,
Builders’ Association of Russia.
11 – 12 April
7th International Conference on Technologies for
the Design and Construction of Energy-Efficient Buildings
(Passive House)
Co-organiser: Passive House Institute Russia
The conference featured the participation of leading building
materials manufacturers such as Rockwool, Mosstroy-31,
Bayer, BASF, REHAU, URSA and others.
www.mosbuild.com
24
Exhibition results
Advertising campaign
TV
TV advertising in 68 cities in Russia
Press
Over 100 trade publications
Over 500 advertising publications
Internet
35 industry portals with monthly traffic of 770,000
22 news portals (national and regional)
with monthly traffic of 26,732,000
www.mosbuild.com
25
Exhibition results
Advertising campaign
newspaper
• Okna i Dveri magazine
• Okonny Rynok magazine
• Potrebitel magazine
• Proekt Klassika magazine
• Promyshlennaya Okraska magazine
• Reforma ZhKKh magazine
• Roskoshny Dom magazine
• Rynok Svetoprozrachnykh Konstruktsiy
Professionals
• Rynok Metalloprokata magazine
• Svetoprozrachnye Konstruktsii
Trade press
• IndiaMart (BizTrade)
• OOO SCIO Media (Saldo Journal)
• PMR Publications
• ALITinform analytical international
overview
• Belorusskaya Stroitelnaya Gazeta
• Stroitelny Ezhenedelnik newspaper
• Guild of Landscape Industry
• Stroyka newspaper group
• Delovoy Zhurnal po Derevoobrabotke
www.derewo.ru
• Okonnoe Proizvodstvo quarterly
catalogue
• BLIZKO Remont magazine
• CRE magazine
• Elle Decoration magazine
• object@Russia magazine
• SPEECH magazine
• AVOK Severo-Zapad magazine
• Arkhitectura i Stroitelstvo Omskoy
Oblasti magazine
• Arkhitectura i Stroitelstvo Rossii
magazine
• Arkhitectura, Stroitelstvo, Dizayn
magazine
• Banbas magazine
• Vremya Innovatsiy magazine
• Vysotnye Zdaniya magazine
• Dizayn. Interyer. Stroitelstvo magazine
• DOMOY. Interyery Plyus Idei magazine
• Interer + Dizayn magazine
• Kamen i Biznes magazine
• Kommunalny Kompleks Rossii
magazine
• Krepezh, Klei, Instrument i…magazine
• Kukhni i Vannye Komnaty magazine
• Lakokrasochnaya Promyshlennost
magazine
• Landshaftnaya Arkhitektura. Dizayn
magazine
• LesPromInform magazine
• LKM magazine
• Luchshie Interyery magazine
• Lyubimaya Dacha magazine
• Masterskaya. Sovremennoe
Stroitelstvo magazine
• Mebel i Tseny magazine
• Mebel ot Proizvoditelya magazine
• Mir I Dom City magazine
• Mir I Dom Nedvizhimost magazine
• Mir Novosela magazine
• Natsionalny Krovelny Soyuz magazine
• Obustroystvo magazine
www.mosbuild.com
magazine
magazine
• SNIP magazine
• Sovremenny Dom magazine
• Steklo i Biznes magazine
• Steny i Fasady magazine
• Stroitelnaya Orbita magazine
• Stroitelstvo & Ekspluatatsiya magazine
• StroyPromEkspert magazine
• Tatlin magazine
• Umny Dom. Sdelano v Nizhnem
magazine
• Khim-Kuryer magazine
• Chastny Dom magazine
• Shtory magazine
• Elitnye Stroitelnye Materialy magazine
• Interni magazine
• Mebel & Interyer magazine,
Ekaterinburg
• Moy Lyubimy Dom magazine
• Panorama publishing house
• Sorokinoy publishing house
• Evrostroy publishers
• Stroyizdat publishers
• Aprok infocentre
• Plitka i Kamen catalogue
• Ya Vybirayu Mebel catalogue
• Mezhdunarodnaya Assotsiatsia
• Optovaya Torgovlya – Optovye
Postavshchiki print and electronic
catalogue
• Postavshchiki Mashin i Oborudovaniya
print and electronic catalogue
• Proekt Rossiya
• Ekspomarket regional exhibitions and
catalogue
• Tekhnosfera advertsing and publishing
centre
• Lighting Trade Association
• Construction Market Professionals
electronic trading system
• Union of Manufacturers and Suppliers
of Decorating Materials
• Unions of Architects
• Stroitelnaya Gazeta
Industry portals
• http://www.oknaidveri.ru
• http://www.radidomapro.ru
• http://remontblizko.ru/
• http://www.komod.ru
• http://www.obustrojstvo.ru
• http://www.dvery.eu/
• http://www.infobuilditaly.ru/
• http://www.tiboston.com/
• http://www.refrige.com/
• http://www.instrumenttorg.ru
• http://stroymat.ru/
• http://furniture.ru/
• http://www.archi-europe.com
• http://www.stroynet.ru
• http://www.metalbroker.ru
• http://www.derewo.ru
• http://www.master-forum.ru
• http://www.oknamedia.ru
• http://stroit.ru/
• http://www.energoportal.ru
• http://www.cfi.de
• http://meble.pl
• http://spaincontract.es/
• http://www.irn.ru
• http://www.diyglobal.com/
• http://plastinfo.ru/
• http://etoprosto.ru/
• http://www.elec.ru
• http://katalogshtor.ru/
• http://www.know-house.ru/
• http://infoline.spb.ru/
• http://tybet.ru/
News portals
• http://vesti.ru
• http://realty.lenta.ru/
• http://peredelka.tv/
• http://www.vesti.ru/
• http://www.gazeta.ru/realty/
• http://www.kp.ru
• http://orsn.rambler.ru/
• http://www.justmedia.ru/
• http://uralpolit.ru
• http://www.moe-online.ru/
• http://www.voronezh-media.ru
• http://www.yuga.ru/
• http://www.bashinform.ru/
• http://www.mkset.ru
• http://www.permoboz.ru/
• http://www.nr2.ru
• http://www.nta-nn.ru
• http://www.niann.ru
• http://samara.ru
• http://www.tltnews.ru/
• http://vn.ru
• http://ria-sibir.ru/
26
Exhibition results
Advertising campaign
To further attract potential visitors to
the show an advertising campaign was
launched in the most widely read business
newspapers in Russia, Kommersant and
Vedomosti, and a special project was
featured on www.vedomosti.ru.
Publications in Vedomosti
Selection of publications:
According to TNS Gallup Media, the Average
Issue Readership per day of the publications
for the period September 2011 to February
2012 was:
Vedomosti:
Russia – 164,400 people
Moscow – 85,500 people
Kommersant:
Russia – 257,900
Moscow – 128,200 people
Average Weekly Reach, February 2012:
Vedomosti.ru:
Russia – 809,700 people
Moscow – 216,600
15.03.2012
2 − 5 апреля
10 − 13 апреля
Неделя
дизайна и
декоpа
Неделя
архитектуры и
строительства
Advertising campaign details:
НА ПРАВАХ РЕКЛАМЫ
Лидеры рынка представили свои новейшие разработки
СОСТОЯЛОСЬ ОТКРЫТИЕ
СТРОИТЕЛЬНОЙ И ИНТЕРЬЕРНОЙ
ВЫСТАВКИ MOSBUILD 2012
2 апреля 2012 года на главной выставочной площадке
Москвы ЦВК «Экспоцентр» на Красной Пресне состоялось
торжественное открытие Недели дизайна и декора 18-й международной строительной и интерьерной выставки MosBuild 2012.
В открытии принимали участие заместитель министра внешнеэкономических связей Правительства Московской области Борис
Проконов, заместитель Председателя Комиссии Московской
городской Думы по экономической политике и предпринимательству Иван Новицкий, президент Союза дизайнеров России Юрий
Назаров, министр-советник, начальник торговоэкономического
отдела Посольства Финляндии в России г-жа Марья Лийвала,
первый секретарь по торгово-экономическим вопросам Посольства Греческой Республики в Российской Федерации г-н Спиридон
Лионтос и другие дипломатические представители, управляющий
партнер Архитектурной мастерской «SPEECH Чобан & Кузнецов»
Сергей Кузнецов, ведущая телепроекта «Квартирный вопрос»
Наталья Мальцева, главный исполнительный директор ITE Group
г-н Рассел Тейлор и генеральный директор компании ITE Александр
Шталенков.
«За 18 лет своей активной работы международная выставка
MosBuild стала хорошей традицией и носителем новых идей в
строительстве и промышленности строительных материалов,
коммуникационной площадкой для обмены опытом и технологическими инновациями между российскими и зарубежными специалистами», – отметил в своем приветственном слове в адрес участников 18-й международной строительной и интерьерной выставки
MosBuild 2012 министр регионального развития Российской
Федерации Виктор Басаргин. – «Убежден, что нынешняя выставка
станет не только демонстрацией лучших достижений в области
производства строительных материалов, но и позволит в процессе
конструктивного профессионального общения выработать
решения по развитию отрасли».
Сразу после церемонии открытия выставки почетные гости
осмотрели экспозицию, которая заняла все павильоны выставочного центра, и пообщались с экспонентами.
Kommersant newspaper: insert in the
newspaper of a complimentary ticket
to the exhibition, 60,000, distributed in
Moscow and Moscow Region. Issue with
insert published on 14 March.
В рамках Недели дизайна и декора MosBuild свои двери открыли
восемь крупнейших отраслевых экспозиций, в рамках которых
ведущие лидеры рынка строительных материалов представят свои
новейшие разработки и коллекции, подготовленные специально к
MosBuild: сантехнику и интерьеры ванных комнат, керамику, декор
окна и декоративный текстиль, двери и замки, напольные покрытия, краски, обои, оборудование и технологии для керамической
промышленности.
Первая неделя MosBuild, посвященная дизайну и декору, будет
открыта для посещения с 2 по 5 апреля 2012 года. Получить
бесплатный электронный билет на выставку можно на официальном сайте MosBuild – mosbuild.com
Всего в выставке MosBuild 2012 принимают участие более 2300
компаний из 42 стран мира. Ежегодно выставку посещает более ста
тысяч специалистов из более чем 60 государств и практически всех
регионов России. Общая выставочная площадь MosBuild составляет
около 135 тыс. кв. м, включая открытые площадки.
Группа компаний ITE, организатор MosBuild 2012, приглашает
специалистов строительной отрасли посетить мероприятия
деловой программы MosBuild, которая проходит в рамках выставки: форум «Проблемы и перспективы развития рынка строительноотделочных материалов и торговли DIY» и конференция «Инновации в строительных лакокрасочных материалах».
Кроме того, организаторы приглашают посетить вторую неделю
MosBuild – Неделю строительства и архитектуры, которая будет
проходить также на территории ЦВК «Экспоцентр» на Красной
Пресне. С 10 по 13 апреля 2012 года свои двери для посетителей
откроют восемь крупнейших отраслевых экспозиций: строительные материалы и оборудование, загородный дом, инструменты и
крепеж, освещение и электрика, инженерное оборудование,
камень, строительная и интерьерная отделка, окна, фасады и
автоматика.
10 апреля состоится подведение итогов первого архитектурного
конкурса MADA (MosBuild Architecture & Design Awards). На
протяжении всей второй недели выставки MosBuild будут проходить мероприятия деловой программы.
В Москве состоялось открытие выставки MosBuild 2012
участников
10 −Список
13 апреля
иНеделя
билет на выставку на сайте
www.mosbuild.com
строительства
и архитектуры
03.04.2012
НЕДЕЛЯ СТРОИТЕЛЬСТВА
И АРХИТЕКТУРЫ MOSBUILD 2012
НАЧАЛА РАБОТУ
10 апреля 2012 года на главной выставочной площадке
Москвы ЦВК «Экспоцентр» на Красной Пресне состоялось
торжественное открытие второй недели 18-й международной
строительной и интерьерной выставки MosBuild 2012 – Недели
строительства и архитектуры.
В открытии принимали участие заместитель директора департамента жилищной политики Министерства регионального развития
Российской Федерации Игорь Еремин, заместитель генерального
директора Федерального фонда содействия развитию жилищного
строительства Светлана Кузнецова, заместитель руководителя
Департамента градостроительной политики города Москвы Сергей
Дегтярев, заместитель председателя комиссии Московской
городской Думы по экономической политике и предпринимательству Иван Новицкий, посол Турецкой Республики в Российской
Федерации г-н Айдын Сезгин, председатель правления Ассоциации
предприятий архитектурно-строительного и коммунального
комплекса «АСКОМ» Альберт Маршев, президент Союза архитекторов России Андрей Боков, первый вице-президент Общероссийского объединения работодателей «Российский союз строителей»
Григорий Веретенников, генеральный директор Общероссийского
межотраслевого объединения работодателей «Российский союз
строителей» Эдуард Дадов, руководитель департамента развития
предпринимательства и инновационной деятельности Торговопромышленной палаты Российской Федерации Михаил Вышегородцев, первый заместитель Генерального директора ЗАО «Экспоцентр» Николай Гусев, генеральный директор компании ITE
Шталенков Александр Викторович.
– За 18 лет в моем представлении выставка MosBuild превратилась в серьезный, авторитетный, устойчивый проект. Выставка – это
чрезвычайно необходимое, емкое и устойчивое явление в профессиональной жизни, – отметил президент Союза архитекторов
России Андрей Боков. – Это пространство, где встречаются люди
разных профессий, это место, где мы действительно можем
встретить нечто новое, нечто поразительное, нечто меняющее
НА ПРАВАХ РЕКЛАМЫ
наше окружение. Мы должны не просто строить будущее, мы
должны строить лучшее будущее. Мы должны строить более эффективно, более качественно и более человечно, наконец. Продукты,
отвечающие этой философии, и будут нас интересовать в первую
очередь – новые и «зеленые». Это тот тренд, то направление, в
котором должна строиться и выставочная деятельность, и в
котором должна развиваться индустрия стройматериалов. Я очень
надеюсь, что все мы, и я в частности, откроем на этой выставке
нечто новое, то, что соответствует этой формуле, новое и «зеленое»,
энергосберегающее, эффективное и обеспечивающее комфорт.
Комфорт нашей жизни, наших городов. Уверен, эта выставка будет
не просто строительным праздников, но станет еще и эффективным
событием.
Сразу после церемонии открытия почетные гости осмотрели
экспозицию, которая заняла все девять павильонов выставочного
центра, и пообщались с экспонентами.
В рамках Недели строительства и архитектуры MosBuild свои
новейшие достижения и разработки продемонстрируют экспоненты в рамках восьми крупнейших отраслевых экспозиций:
строительные материалы и оборудование, загородный дом, инструменты и крепеж, освещение и электрика, инженерное оборудование, камень, строительная и интерьерная отделка, окна, фасады и
автоматика.
Вторая неделя MosBuild, посвященная строительству и архитектуре, будет открыта для посещения с 10 по 13 апреля 2012 года.
Получить бесплатный электронный билет на выставку можно на
официальном сайте MosBuild – mosbuild.com.
Группа компаний ITE, организатор MosBuild 2012, приглашает
специалистов строительной отрасли посетить мероприятия
деловой программы MosBuild, которая проходит в рамках выставки: e3Forum, посвященный проблемам и перспективам развития
экоустойчивых технологий в России. Также в рамках деловой
программы второй недели выставки MosBuild состоятся: конференция «Технологическое обновление стройиндустрии, как приоритет
развития регионов», 3-й Турецкий строительный форум и другие
мероприятия.
Напомним, что первая неделя MosBuild – Неделя дизайна и
декора проходила с 2 по 5 апреля и привлекла внимание более чем
пятидесяти тысяч специалистов, посетивших «Экспоцентр». Всего в
выставке MosBuild 2012 принимают участие более 2300 компаний
из 42 стран мира. Свои стенды представили 16 национальных групп.
Ежегодно выставку посещает более ста тысяч специалистов из
более чем 60 государств и практически всех регионов России.
Общая выставочная площадь первой недели выставки составляет
около 135 тыс. кв. м, включая открытые площадки.
А 10 апреля состоялось подведение итогов первого архитектурного конкурса MADA (MosBuild Architecture & Design Awards), на
которой с вступительным словом выступили члены жюри, а
номинанты из Польши, Словакии, Испании и Венесуэлы представили свои конкурсные работы.
Полную информацию о выставке, мероприятиях деловой
программы, экспонентах, конкурсах и многом другом можно
получить на сайте mosbuild.com.
Список участников
и билет на выставку на сайте
www.mosbuild.com
Vedomosti newspaper: advertising
campaign under heading ‘Together we
are building a new Russia’. The campaign
ran over six weeks before the start of the
exhibition, and included a series of ½ page
adverting announcing the new format
of the event. Total: 9 issues.
The opening ceremonies of the first and
second week of the exhibition were also
covered in Vedomosti newspaper
(3 & 11 April).
The off-line advertising campaign in
Vedomosti was enhanced by an online
project on www.vedomosti.ru.
Over the two weeks, readers of the online
version of Vedomosti were able to obtain
an e-ticket from the Vedomosti site.
11.04.2012
www.mosbuild.com
27
Exhibition results
Пресс-конференция
Press conference
On 26 March 2012, ITAR TASS hosted a press conference
entitled “Russia’s Construction Industry: Real Prospects”,
timed to coincide with the start of the MosBuild exhibition.
The press conference was attended by Ilya Ponomarev,
Russian Deputy Minister of Regional Development;
Eduard Dadov, Executive Director of the Russian Union
of Builders; Alexander Loschenko, President of the National
Association of Construction Industry Participants and
Executive Secretary of the Coordinating Expert Council
under the Russian Ministry of Regional Development
for Implementation of the Strategy for the Development
of the Building Materials Industry up to 2020; Konstantin
Kizhel, Assistant to the President of the Russian Union
of Builders; Alexander Shtalenkov, ITE Regional Director
for Russia; Ruzanna Sarkisova, MosBuild Project Director;
and Alexander Gerasimenko, General Director of ASP
Engineering, which is part of the Russian Production
Association “Albes”.
www.mosbuild.com
28
Exhibition results
Press conference
“Recently, the prospects of the construction industry have
been perhaps spoken about more than other industries.
At the highest level alone we have had four meetings.
This is understandable – construction industry issues affect
almost everyone,” said Ilya Ponomarev, Russian Deputy
Minister of Regional Development. “The Russian construction
industry has one of the most impressive dynamics.
In the past year alone, over 400 construction businesses
were launched. For us, as the Russian Ministry of Regional
Development, it is important that the MosBuild exhibition
can demonstrate the full potential of the regions, which
is probably even more than that of the country’s centre.
Key exhibitions like MosBuild - platforms for communication
between professionals - show that most technology,
both for organisation and construction, is already
available in Russia.”
18 reports on the press conference were published
in the media, including video reports.
Video report from the press conference
www.mosbuild.com
29
Exhibition results
Publications in the press
Our programme
on NTV has a long
association with the
MosBuild exhibition.
As we have grown
we have observed
the growth and
development of the
exhibition. Today,
MosBuild is the
largest building and
interiors exhibition in
the country. Among
the exhibitors are
many partners of our
programme. But we
are always looking
for more and the
exhibition helps us
to do this.
Natalya Maltseva,
the presenter of
‘Kvartirny Vopros’,
a home renovation
show on NTV
www.mosbuild.com
Russia’s largest building and interiors exhibition received
widespread coverage in the media and Russian and
international blogosphere.
According to the Yandex search engine, 288 pieces of news
about MosBuild, 10 with video, were published between
mid-March and mid-April. Google found about 138 pieces
of news about the event.
According to Medialogia, the automated media analysis
system, at least 627 news reports containing information
about MosBuild were published during the same period.
Category
Newspapers
Magazines
News agencies
Internet
Number of reports
14
12
126
475
30
Exhibition results
Publications in the press
www.mosbuild.com
31
Exhibition results
Publications in the press
www.mosbuild.com
32
Exhibition results
Publications in the press
Digest of publications about the exhibition
Read
www.mosbuild.com
33
Exhibition results
Testimonials
For us, as the Russian Ministry of Regional Development, it is
important that the MosBuild exhibition can demonstrate the full
potential of the regions, which is probably even more than that
of the country’s centre. Key exhibitions like MosBuild - platforms
for communication between professionals - show that most
technology, both for organisation and construction, is already
available in Russia.
Ilya Ponomarev
Russian Deputy Minister of Regional Development
For the Moscow Region this exhibition is of particular interest,
because in recent years our region has held one of the leading
positions in Russia for housing construction volumes. With
such large construction volumes, the design solutions, modern
eco-friendly building materials and energy-saving technologies
presented at the exhibition are of huge importance.
Boris Prokonov
Deputy Minister for Foreign Economic Relations, Moscow Region
Government
MosBuild is a meeting point for professionals from a range of
sectors, and a place where you can really find something new
and remarkable, something that can change the world we live in.
Andrey Bokov
President of the Union of Architects of Russia
The successful organisation of the MosBuild exhibition allowed
us to interest new design companies in participating in the
architectural and urban planning competitions held by the
Russian Housing Development Foundation, and to attract
manufacturing and construction companies that have shown an
interest in other areas of the foundation’s activities.
Andrey Shishkin
Deputy Director General of the Russian Housing Development
Foundation
MosBuild has reached 18 and for this occasion the organisers
prepared some great gifts: a whole week of design and décor in
www.mosbuild.com
Moscow, an architectural competition and creative promotions.
This is very important. In our country, unfortunately, only 0.01%
of GDP is spent on design. In Japan, for example, this figure is 5%
- an impressive difference. I hope that the exhibition will serve to
increase the use of design in our country.”
Yury Nazarov
President of the Russian Union of Designers
For us, as a manufacturer, this exhibition is a landmark event
at which we take account of the year’s work and present new
products that might be of interest to the market. For us, the
MosBuild exhibition is, unreservedly, the industry’s main event:
it begins the construction season, shapes the development of
the construction industry and and allows us to keep track of
current trends in our market.
The establishment of RPA Albes 16 years ago is inextricably
linked to the exhibition. The trends that we keep track of in the
products presented at MosBuild, including from Europe, allow us
to practise them in the Russian market.
Alexander Gerasimenko
General Director of ASP Engineering, part of the Russian Production
Association ‘Albes’
We are encouraged by the results of participating in the
MosBuild exhibition and would like to thank all the visitors of
the exhibition who appreciated our customer focus and the high
quality of our products.
Viktor Saratovkin
Commercial Director of EUROCEMENT Group
We liked the idea of the Diamond Club and made effective use
of it. We also suggested that an event format be introduced,
such as master classes, so that when a large company or group
is tasked with developing a project, the results can be presented
to other companies. This will enable experience and knowledge
sharing. Bayer has announced its openness and willingness to
cooperate and share expertise with other companies.
Maxim Grishin
Developer, Eco Commercial Building programme, Bayer
34
Exhibition results
Testimonials
Among the many specialised exhibitions, our company has
always singled out MosBuild. The audience of thousands of
construction industry professionals and the international
prestige of the event - all this attracts us to present our best
new products each year. And this was once again the case this
year: at MosBuild professionals from all over the world were able
to see and assess modern Yett sectional gates. Naturally, from
the exhibition each year we expect many new and promising
contacts, productive meetings and inspiration. And thanks to
MosBuild, our expectations are met every year!
Kseniya Ivanova
Head of Advertising Development, DOORHAN
We are very pleased with the results of the exhibition and plan
to participate in MosBuild next year. The exhibition provides
the maximum possible contact with potential customers, as well
as the opportunity to demonstrate new products to existing
partners. The variety of exhibitors at MosBuild 2012 helped us
to form an accurate idea about the consumer market and the
numerous opportunities for expanding coverage of the demand
in the market.
Yuliya Krivoruk
Head of Exports, Superlock (Israel)
Thank you to the organisers of the forum for their excellent
preparation. The participants and speakers felt constant support
from them. I would also like to give special attention to the
group of speakers whose presentations covered the most
important aspects of the DIY market’s development.
Andrey Babich
Director of Sales, Caparol
The Russian market is very important for Spanish manufacturers
of building materials and the MosBuild exhibition provides a
unique opportunity to enter this market, as it covers the whole of
Russia and even part of the CIS.
Jimena Martínez de la Riva
Spanish Institute for Foreign Trade (ICEX)
If previously Spanish and Italian ceramic exhibitions occupied
the leading positions in my list, then today MosBuild is for me,
undoubtedly, in first place. It not only attracts international
companies to the Russian market, but also promotes Russian
manufacturers abroad.
Andrey Koksharov
Chief Designer, Sokol Group
We were very pleased with the new format of the show. It has
become possible to have all six stands of our company under one
roof. We’ll be glad to see this tradition continue.
Svetlana Myagkova
Head of the Key Client Department, Rosstyle
I spoke at a conference on the topic of sustainable and energyefficient construction experience. During the event, there was
the sense that a professional community has already been
formed, which is engaged in addressing green building and
energy-efficiency issues. It was nice to also see at the event
the Russian Green Building Council headed by Guy Eames and
other companies whose employees are engaged in the constant
improvement of the regulatory framework, development of
recommendations and regulatory guidelines, and research
and implementation of global best practices in the field of
sustainable construction. I am please that there are pilot projects
in this area. Of course, this is only the beginning of the journey,
but one already feels that there are efforts to promote this
movement and these ideas.
Konstantin Filippishin
CEO, Ecodolie
MosBuild 2012 порадовал. Даже если сравнивать
с Франкфуртом, где чувствовался спад интереса, на MosBuild
подобного спада не наблюдалось. Наш стенд посетило
большое количество специалистов. На выставке появилось
неожиданно много новых клиентов.
Борис Аверченков
Генеральный директор компании «Опус»
I liked MosBuild 2012. Compared with Frankfurt, where a decline
in interest has been felt, at MosBuild such a situation has not
been observed. A lot of professionals visited our stand and many
new customers unexpectedly emerged at the exhibition.
Boris Averchenkov
CEO, Opus
For Roca in Russia, MosBuild is traditionally the most important
event, which carries an image component and promotes
increased awareness of all the bathroom brands offered by the
company - Roca, Laufen, Santek, Aquaton, Jika and Santeri.
The exhibition is a place to showcase new products and an
opportunity to gain feedback on the models exhibited. It is also
a platform for meetings with partners (wholesalers, retailers,
design agencies, architects, designers and press) from every
region of Russia.
This year, for the first time, the exhibition was divided into
two stages. The first, Design & Décor Week, in which Roca
participated, was, in our view, successful. The division did
not affect the number or quality of exhibitors and visitors at
MosBuild. Of the organisers’ initiatives, I would like to single
out the Diamond Club loyalty card. As well as the opportunity
to enjoy the lounge area, from next year card holders will also
be able to go to the exhibition without prior registration. This
handy service will benefit our customers. Another service that
we actively used during the preparations for the exhibition
was making announcements of new products in the pages of
the digital publication MosBuild Magazine. Our company has
regularly participated in MosBuild for many years and plans to
continue this relationship in 2013.
Marina Sidorina
Marketing Director, Roca in Russia
www.mosbuild.com
35
R U S S I A’ S
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