to view this article as it appeared in the Summer 2013 issue PLUS
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to view this article as it appeared in the Summer 2013 issue PLUS
Tasting Room appellation 30 turning The Yakima Valley AVA celebrates its 30th anniversary as the Pacific Northwest’s inaugural wine region P h o to: M i k e S a u e r writer I T WAS THE YEAR mobile phones (now called cell phones) hit the market, Michael Jackson’s “Thriller” album went platinum, and the most popular home computer was Radio Shack’s Tandy 2000. At the same time, another event was brewing early in 1983 that would shape the future of wine in Washington State—the Yakima Valley was designated the first American Viticultural Area (AVA) in the Pacific Northwest. Many wine buffs don’t realize the Yakima Valley was an appellation before the larger “umbrella” Columbia Valley AVA. It’s just two years younger than Napa Valley AVA, California’s first appellation. It was a game changer back then. The new status brought a boom in vineyard plantings during the 1980’s and wineries began to swell up in its wake. Today a tsunami of wine is produced in the Yakima Valley AVA, accounting for a colossal 40% of the state’s total wine production. Fruit from this highly regarded region is also used in wines from every corner of Washington, even Oregon and Idaho. It's the second largest appellation in the state and within its immense breadth are diverse soils, topography and microclimates where nearly any kind of grape can ripen. John Vitale The Monsignor Chapel sits atop Red Willow Vineyard and overlooks the western end of the Yakima Valley near the town of White Swan appellation Just another crop Jim Holmes and Ken Williams (top) take turns with Scott Williams (bottom) crushing grapes during Kiona Winery's 1978 harvest Grower Mike Sauer started planting wine grapes in 1973. His Red Willow Vineyard is home to some of the oldest vines in the state. “At the time it was just another agricultural crop along with wheat, hay and Concord grapes,” he says. “Since that time we have evolved from (table) grape grower to winegrower, with the emphasis changing from producing tons of grapes to producing quality wines.” Dr. Walter Clore, along with his assistant George Carter, planted a plot of 20 different varieties at Red Willow Vineyard in 1973. “George made wines from this fruit, as well as from several locations around the state, to evaluate regional suitability for wine grape production. The only keeper from this plot was Cabernet Franc, which we went on to expand commercially in 1985,” Sauer recalls. Sauer went on to plant the first Nebbiolo in the state in 1985, a crucial turning point. “This one-acre Nebbiolo planting event was really the beginning of Red Willow’s pioneer effort with many varieties,” he explains. “David Lake of Columbia Winery suggested that an even better variety for the state would be Syrah, so the following year Red Willow planted the first Syrah in the state. During and shortly after this time period, 40 W a s h i n g t o n T a s t i n g R o o m . c o m Red Willow would go on to plant Cabernet Franc, Sangiovese, Viognier, Tempranillo and Malbec.” — MIKE SAUER, Red Willow Vineyard Early hobby shop Jim Holmes, of Ciel du Cheval Vineyard fame, planted his first grapes on Red Mountain in 1975, with help from John Williams of Kiona Vineyard, his partner at the time. “30 years ago the valley was largely a ‘hobby shop,’ except of course for Columbia Winery and Chateau Ste. Michelle. Now it’s a major industry,” says Holmes. Bucking the experts Longtime valley grower and winemaker Paul Portteus took a keen interest in the Yakima Valley a month after the cataclysmic eruption of Mount St. Helens in 1980. “We had previously been looking in Napa and Sonoma. We thought there would be lots of property for sale due to people wanting to sell out because of the volcano, but boy were we wrong,” he says. Hunting for the right piece of land, Portteus soon encountered the conventional belief at the time that only certain white varietals could thrive in the Pacific Northwest climate. He recalls, “Our realtor was an old cowboy who knew just about everyone in the valley. He spent days driving us around to meet anyone he knew who was growing wine grapes, which were few and far between. I can’t recall who it was, but I do recall the conversation: ‘You know, if you want to sell wine grapes you better grow Riesling, and if you want to go out on a limb, try Chenin Blanc!’” Against the advice of experts, Portteus planted eight acres that included Cabernet Sauvignon, Chardonnay and Merlot in 1982. “We continued to confound them with our planting Zinfandel in 1984, and many others since,” he says. Uncharted future During these formative years, Dr. Walter Clore, the Father of Washington Wine, had a profound influence on many growers, including Dick Boushey. “Walt Clore and his assistant George Carter, who both worked at the WSU ABOVE The planting group of the state's first Nebbiolo at Red Willow Vineyard in 1985, (from left) Joe Ramsier, Pam Hinkley, Jerry Reeves, Mike Manos, Peter Dow, Karen and Mike Sauer P h o to s: M i k e S a u e r Three sub-appellations rest inside the Yakima Valley AVA boundary lines: Rattlesnake Hills, Red Mountain and Snipes Mountain. Including these AVA’s, the number of wineries and ● RATTlEsNAkE Yakima tasting rooms HIlls AVA tally around RED MOUNTAIN Zillah 125, ranking yakima AVA ● Yakima valley ava Benton Tri-Cities Valley among City ● the top 82 ● ● wine touring sNIpEs Prosser destinations in MOUNTAIN AVA the entire Pacific Northwest. The Yakima Valley, along with much of Eastern Washington, has a long history as a farm belt, but wine grapes were still relatively scarce three or four decades ago. “This one-acre Nebbiolo planting event was really the beginning of Red Willow’s pioneer effort with many varieties.” P h o to s: K i o n a W i n e r y Tasting Room Prosser research center, were two people that encouraged me to get into the wine grape business. Their knowledge, personalities and enthusiasm are still with me today,” he says. With their help, Boushey planted one acre on an experimental basis that consisted of eight different varieties in 1977, followed up in 1980 by his first commercial block of Cabernet Sauvignon, Merlot and Chenin Blanc. With boots in the vineyard since the Yakima Valley AVA was formed, Boushey comments about the biggest changes he’s seen over the years. “Outside of the tremendous growth of acres planted and wineries, I would say the skill and knowledge level of growers and winemakers has increased phenomenally,” he says, adding, “We have a better understanding of the terroir in the Yakima Valley that helps us decide where the best sites are located and which varieties best match those sites.” Boushey remembers tasting Washington wines alongside top wines from around the world while attending the World Vinifera Conference held in Seattle many years ago. “This convinced me that we could grow great grapes here and make great wines,” he says. The future of Washington wine remains bright and uncharted. One can only wonder what will happen in the next 30 years. RIGHT George Carter and Dr. Walter Clore, The Father of Washington Wine, at Red Willow Vineyard circa 1988 BELOW Grower Dick Boushey of Boushey Vineyards in Grandview Tasting Room people Rob Griffin of Barnard Griffin Bookwalter Winery founder Jerrold Bookwalter Mike Wallace of Hinzerling Winery Kristina Mielkevan Löben Sels of Arbor Crest Meet a dozen vintners whose families have been at the helm for 30 years or more. We ask them about the changes they've seen and what the future holds for these... TrailBlazers of Washington Wine A s part of our special coverage of Washington State’s 30th anniversary of its first appellation, this issue wouldn’t be complete without honoring a special group of individuals who have been at the forefront of their respective wineries for decades. Meet the original founders, and in a couple instances, second or third generation family members, whose daily dose of elbow grease has literally proved to be the sustaining force that has guided some of the state's oldest wineries for 30 years or longer. These pioneers have been quietly making history so the rest of us can sip world class wines. You’ll hear, in their own words, about the biggest changes they’ve witnessed, as well as their accomplishments and what the future holds for them. –The Editor Arbor Crest Wine Cellars Winery founded: 1982 Owner & winemaker: Kristina Mielke-van Löben Sels Greatest change? The greatest change that I have seen over the years is the increased growth in the wine industry, in both wineries and wine consumers. I am amazed at the number of wineries that pop up every year. But along with that, we have seen an increased number of consumers, especially in the younger market segment of 21-25 year olds. Greatest accomplishment? Continuing the legacy of our second generation family-owned winery that continues to produce handcrafted wines while maintaining our strict level of quality, all the while having fun in the process. In addition, I feel incredibly proud of the fact that we have passed our 30 year benchmark in this somewhat challenging industry. 42 W a s h i n g t o n T a s t i n g R o o m . c o m Future? I am looking forward to building a new winery that fits all of our current needs, combined with an event facility that captures the winery experience. The current facility was designed for our family’s cherry processing plant that was designed in the 1950’s. While we have successfully converted it into a functional winery, there are many design ideas and improvements that I would like to make. This will be an incredible project and I am hoping to start on it in the next few years. Barnard Griffin Winery founded: 1983 Founder & winemaker: Rob Griffin Greatest change? Perhaps it’s the enormous growth of the Washington Industry. In 1977 when I started making wine in Washington there were fewer than 10 wineries, now the number is approaching 800. We had to do real John Bookwalter of J. Bookwalter Winery & Bistro missionary work for Washington wines back in the 1970’s and 1980’s before they were generally accepted. Greatest accomplishment? We have won many awards and accolades over the years, achieved huge growth and modest financial success. At the end of the day, the accomplishment I am proudest of is building one of Washington’s largest strictly family-owned wineries while raising a family and keeping a rational balance between business and home life. I’m really excited that both of our daughters have joined the company and that we offer employment to over a dozen people at the winery and many more in our various vineyards. Future? I’m looking forward to continued quality improvement and recognition for Washington wine. In my 36 years in Washington there have been enormous leaps in both quality and recognition for the industry but we’re only about half way there. I hope to see lots of progress in the next thirty years! Chinook Wines Winery founded: 1983 Founders: Clay Mackey & Kay Simon Winemaker: Kay Simon Greatest change? When we first joined the Washington wine industry in the late 1970’s, we knew every grower, every winemaker, every researcher and everyone who was writing about wine and agriculture. We used to join together for tastings, often hosted at Preston Wine Cellars in Pasco, and there would be approximately 40 to 50 people in the room. Today, the most difficult thing to grasp is that it’s impossible to know everyone, since the number of industry members has increased exponentially. Greatest accomplishment? That we were able to establish a highly efficient, functioning winery without having many financial resources. We built up the winery slowly, with physical help from family and friends, but mostly from sheer perseverance. We were young enough to have the physical stamina to do much of the work ourselves. Because we have never had a business partner, other than the two of us, we can say that we built the winery from ‘scratch’. Also, we have helped to define Cabernet Franc in Washington—both as a red wine and a dry Rosé wine. Kay Simon and Clay Mackey of Chinook Wines Future? We’re looking forward to continued friendships with many folks we have met through our business. Many chefs, restaurateurs and wine shop proprietors count among our good friends, and we have shared many an enjoyable meal with them. We look forward to many more (meals with friends), and will feel fortunate if our good health continues. Hinzerling Winery Winery founded: 1976 Founder & winemaker: Mike Wallace Greatest change? The growth and vitality of the industry. Far beyond what I predicted in the 1980’s. Greatest accomplishment? Being a successful winegrower and wine producer when little was known about the obstacles that needed to be overcome in every area, including cold winters and high acid wines. I am particularly proud of being an initiator and founding officer of many of the institutions and activities that are taken for granted today, including the Washington Wine Institute, Washington Wine Commission, Spring Barrel Tasting, the Prosser Wine and Food Fair, and Wine Yakima Valley. I have been teaching winemaking at Yakima Valley Community College for the last five years and am especially proud of sending my students into the industry well prepared. (Editor’s note: see the story on Yakima Valley Community College Teaching Winery inside this issue.) Future? I plan to finish up some wines in progress and sell them, teach for another year or two and then do some consulting. J. Bookwalter Winery & Bistro Winery founded: 1983 Founder: Jerrold R. Bookwalter Owner & winemaker: John Bookwalter Greatest change? Under son’s capable management, tremendous retail presence and success. Greatest accomplishment? Converting from a white wine dominated product line to an outstanding product lineup of predominately red wines. Future? To see a world class wine tourism industry W a s h i n g t o n T a s t i n g R o o M . c o m 43 Tasting Room Scott Williams of Kiona Winery Mike Conway of Latah Creek develop throughout Washington State that includes unique winery and vineyard experiences, fine dining and exceptional overnight accommodations. Kiona Vineyards & Winery Winery founded: 1980 • Vineyard planted: 1975 Owner & general manager: Scott Williams Greatest change? The proliferation of wineries, vineyards and people involved in the industry. When Kiona Vineyards and winery started making wine in 1980, there were maybe 15 wineries in the state and there was not a single winerelated academic wine program in the state. There are now two four-year programs and several community college programs all supported by a world class research program. Greatest accomplishment? Surviving long enough to reap the rewards of a lifetime of hard work. With my father John Williams and his original partner Jim Holmes, Kiona planted the first vineyard in the area that is now known as the Red Mountain AVA. Kiona also opened Red Mountain’s first winery in 1980 and in 1983 was one of the founding four wineries of the Yakima Valley AVA. As a family-owned and operated business, we have grown from humble origins making wine in a garage, to a world class operation that sells its wine in selected markets throughout the world. Future? When (son) JJ Williams joined the team in 2009 as the sales and marketing director, Kiona Vineyards and Winery became perhaps the only Washington winery entering its third generation of family operation. We have enjoyed the journey and look forward to making fine Washington wine from the Yakima Valley for generations to come. Latah Creek Wine Cellars Winery founded: 1982 Founder & winemaker: Mike Conway Greatest change? Competition. When I arrived in Washington State in 1980, there were only 17 active wineries in the State and 1,100 in the country. Today there are over 750 in Washington and 11,000 in the country. Combine this with the imports from South America and Australia that weren’t present then, and it can be seen that competition has increased astronomically. 44 W a s h i n g t o n T a s t i n g R o o m . c o m Marty Clubb of L'Ecole N° 41 Brent Preston of Preston Premium Wines Chris Figgins of Leonetti Cellar Greatest accomplishment? My greatest accomplishment for the Washington wine industry came during my three year term on the Washington Wine Institute Board, two of which were as Board President, starting in 1989. The dues and fee structure used today for Washington Wine Institute members is still based on a sliding, size related scale that I brought forward and approved during my term. Also during my term, I worked closely with Speaker of the House, Tom Foley, to thwart an attempt to raise federal alcohol tax levels by nearly 700%. Even though the taxes were increased, we were able to get an exception included which exempted all wineries producing less than 100,000 gallons per year, saving a 10,000-gallon-per-year winery $9,000 in annual taxes. Future? Even though I don’t anticipate ever fully retiring, I look forward to scaling back somewhat in the future, while passing the reins on to our daughter, Natalie. She has been working side by side with me for nearly seven years now and is ready to take over tomorrow if necessary. l'Ecole n° 41 Winery founded: 1983 Owner & managing winemaker: Marty Clubb Greatest change? The enormous growth in size and recognition of the Walla Walla Valley wine industry. Thirty years ago there were only three wineries (including L’Ecole) growing to more than 150 licensed wineries today. L’Ecole has grown from a one thousand case brand in the 1980’s to approximately 40,000 cases annually today. Greatest accomplishment? I am proud to have worked with a small group of wine industry people in the founding of the Walla Walla Valley Wine Alliance and the Walla Walla Community College Center for Enology and Viticulture. Both of these organizations have contributed greatly to the growth and respect of the Walla Walla Valley wine region. Future? Making wines from our newest sustainably farmed Estate Ferguson Vineyard in the Walla Walla Valley. leonetti cellar Winery founded: 1977 Winemaking director & president: Chris Figgins Rick Small of Woodward Canyon Greatest change? The maturation of our wine industry from cottage to a driving force attracting talent from around the world. Greatest accomplishment? Converting us from a 90% purchased business model to 100% estate grown owning six vineyards. It was an enormous challenge financially and tactically. Future? The evolution of what varieties we can grow outside of Bordeaux varieties and other mainstream grapes. I have Aglianico just coming into production that I am enormously excited about. The experimental nature of Washington with new grapes and (planting) sites is still what fires me up. Preston Premium Wines Winery founded: 1976 Owner: Brent Preston Greatest change? The growth! We were the third licensed winery in Washington State in 1976. Now the state is approaching close to 800. Greatest accomplishment? My dad, S.W. (Bill) Preston, was the pioneer in planting and bottling the varietal Merlot in Washington State. Future? Expanding our family business, now in third generation, with a new facility on our property that will offer a variety of merchandise: A wine tasting area, fresh produce, gift shop, eatery, Northwest microbrews, etc. woodward canyon winery Winery founded: 1981 • Vineyard planted: 1977 Founder & co-owner: Rick Small Greatest change? The change in climate. When I first planted Chardonnay in 1977, I selected a south facing slope; in 2011, I planted another small block of Chardonnay on the highest, steepest north facing slope I have on our farm. Greatest accomplishment? As a third generation farmer, my greatest personal accomplishment is discovering and successfully developing sustainable vertical integration of our family’s farm—grapevine to bottle to table. people John Rauner of Yakima River Winery Future? I’m looking forward to integrating sustainably grown food into our wine business. I am also looking at lowering our overall carbon footprint as we do this. Yakima River Winery Winery founded: 1977 Founders & owners: John and Louise Rauner Greatest accomplishment? John was the first Wine Commissioner with the Department of Agriculture and also Chairman for the first appellation, the Yakima Valley. Louise and John founded the Yakima Valley Winegrowers Association in 1982. John worked to get road signs for the industry. Future? With Louise and John in their mid-seventies, we are looking forward to traveling and retirement. washington state wineries Celebrating 30+ years Winery Winery Year Arbor Crest Wine Cellars 1982 Year J. Bookwalter Winery 1983 Bainbridge Island Winery 1977 Kiona Vineyards 1980 Barnard Griffin 1983 Latah Creek Wine Cellars 1982 Chateau Ste. Michelle 1967 L’Ecole N° 41 1983 Chinook Wines 1983 Leonetti Cellar 1977 Columbia Winery 1962 Mt. Baker Vineyards 1982 Covey Run 1982 Olympic Cellars 1979 Coventry Vale Winery 1983 Preston Premium Wines 1976 Hinzerling Winery 1976 Quilceda Creek Vintners 1979 Hogue Cellars 1982 Snoqualmie Vineyards 1983 Hoodsport Winery 1978 Tucker Cellars Winery 1981 Horizons Edge Winery 1983 Woodward Canyon Winery 1981 Hyatt Vineyards 1983 Yakima River Winery 1977 Methodology: Using a variety of sources, Tasting Room Magazine staff researched and narrowed down a list of the 26 Washington wineries founded in 1983 or earlier that are still in operation today (above sidebar). We sent invitations to the 14 wineries on the list that are still owned and operated by the original founding owners and/or their immediate family, of which 12 responded. W a s h i n g t o n T a s t i n g R o o M . c o m 45