An OfficiAl PGA chAmPiOns TOur EvEnT

An Official PGA Champions Tour Event
SPECTATOR PROFILE
SPONSORSHIP OPPORTUNITES
Champions Tour Fan Base
The Allianz Championship can develop a customized sponsorship
package to meet the needs of your company. Whether you are in search
of relationship marketing, product promotion, advertising, or client
entertainment, the Allianz Championship can tailor a proposal that will
meet your objectives and budget.
Gender Distribution:
Male
Female
71%
29%
Age Distribution:
Under 25
26 – 40 41 – 55 56 – 70 Over 70 7%
31%
40%
19%
3%
Type of Attendee
General Attendance
Customer Hospitality
71%
29%
Income Distribution:
Totals represent yearly household income
Over $100,000 $50,000 -$100,000 Under $50,000 32%
48%
20%
In addition, this investment may qualify for a 100% deduction as
an entertainment expense incurred in connection with a charitable
sporting event. Please consult your tax adviser and the criteria straight
from the IRS regulations, Section 274(l) (1) (B), which states:
(B) Exception for certain charitable sports events:
•
Organized for the primary purpose of benefiting
an organization that is described in section 501(c)
(3) and exempt from tax under section 501 (a)
•
All net proceeds are contributed to such
organization
•Utilize volunteers for substantially all of the work
performed in carrying out such event
ATTENDANCE
Allianz Championship, held at the beautiful Old Course at Broken
Sound in Boca Raton, FL, has a continued reputation as a premier event
in South Florida each year. Attracting an upscale audience provides
many opportunities for your business to reach a targeted demographic.
Year
presented by
Attendance % Increase
2010
84,685 28%
2009
66,120
12%
2008
58,994
14%
2007 51,600
TOURNAMENT INFORMATION
WHEN
February 7-13, 2011
SCHEDULE OF EVENTS
Saturday, February 5th
Concert on Greens
SITE
PURSE
HISTORY
PAST WINNERS
The Old Course at Broken Sound
Boca Raton, FL
$1.75 million
Winner’s share is $255,000
11th Annual event
Bernhard Langer, Mike Goodes,
Scott Hoch, Mark James
Monday, February 7th
Tuesday, February 8th
Professional Practice Round
Junior Pro-Am
VIP Draw Party
Wednesday, February 9th
TITLE SPONSOR
Professional Practice Round
Pro-Am
Konica Minolta Championship Pro-Am
Allianz
Thursday, February 10th
CHARITY
VOLUNTEERS
TELEVISION
Champions Golf Charities
More than 650 volunteers annually
contribute more than 13,500 hours
Championship Pro-Am
Friday, February 11th
First Round of Championship Play
(Televised on the Golf Channel)
2nd Annual Golf & Wine Experience
Live on the Golf Channel Friday-Sunday
Saturday, February 12th
PLAYERS
FOR MORE
INFORMATION
Call 561.241.GOLF
(4653)
Paul Azinger, Fred Couples, Ben Crenshaw,
Fred Funk, Jay Haas, Hale Irwin,
Bernhard Langer, Tom Kite, Tom Lehman,
Larry Mize, Mark O’Meara, Cory Pavin,
Gary Player, Nick Price, Eduardo Romero,
Curtis Strange, Lee Trevino, Tom Watson,
Ian Woosnam, Fuzzy Zoeller,
And many more
Second Round of Championship Play
(Televised on the Golf Channel)
Kids Day
Sunday, February 13th
Final Round of Championship Play
(Televised on the Golf Channel)
Trophy Presentation
(Immediately following play) *Events and dates are subject to change
CHAMPIONSHIP PRO-AM
Wednesday, February 9th OR
Thursday, February 10th
Imagine walking down the fairway with Gary Player, Fuzzy Zoeller, Ben
Crenshaw, Tom Lehman, or Curtis Strange. Asking Mark O’Meara
what club he hit on the treacherous 12th par 3 at the 1998 Masters.
Now stop imagining, because you can do all of this at the Allianz
Championship Pro-Am.
If it is for client entertaining, employee recognition or a memorable
round of golf with your buddies this Championship Pro-Am is a day to
remember. Not only will you have memories that will last you a lifetime,
but each player will receive a premium gift package including golf clubs,
balls, shoes, and accessories from the top manufacturers in the game.
• Premier gift package including golf clubs, apparel and accessories.
• Two Invites to the VIP Draw Party
• Team photo with your golf professional
• Designer golf shirt
• Two (2) passes to the Partners Club which admit you and a guest
to this upscale VIP tent Friday – Sunday
PRO-AM Benefits
Enhance Client Relationship
Showcase client appreciation and build more productive
relationships with current clients.
Business Development
Perfect opportunity to network, diversify, and create new
business relationships.
Employee Recognition
Great incentive or thank you gift for employees.
Single PRO-AM and Foursomes Available
presented by
HOSPITALITY
Corporate Tents
SKYBOXES
Hospitality Component
• One (1) 30’ x 30’ air conditioned corporate hospitality tent on 18th
green with 10 ft patio with tiered seating. (40 Seats)
• Eighty (80) Tent passes for the week
• Ten (10) Weekly VIP parking passes
• Four (4) Invitations to the exclusive “Toast to the Champion”
champagne reception held on Sunday, February 13th at the
conclusion of play
Overlooking one of the most exciting finishing holes on the Champions
Tour, this 20 x 20 open air tiered Skybox is the best place to entertain
your top clients. Surrounded by action packed golf, television cameras,
and access to private restrooms.
Advertising Component
• Listing on the tournament sponsor board, official tournament
program and daily pairings guide
• Two (2) a day company logo recognition on eleven (11)
PGA TOUR electronic scoreboards
• One (1) 2’ x 2’ backside corporate signage panel.
• One (1) Full page, four color advertisement in the official
tournament pairings guide
Golf Component
• One (1) Foursome to participate in Sponsor Golf
Outing held at The Old Course at Broken Sound
*Food & Beverage is not included. This is a separate package created by/between sponsor &
tournament caterer.
Hospitality Component
• One (1) 20’ x 30’ open aired hospitality Skybox on
18th green. (36 seats)
• Fifty-Six (56) Skybox passes for the week
• Ten (10) Weekly VIP parking passes.
Advertising Component
• Listing on the tournament sponsor board, official
tournament program and daily pairings guide
• One (1) a day company logo recognition on eleven
(11) PGA TOUR electronic scoreboards
• One (1) 2’ x 2’ backside corporate signage panel
• One full page four color advertisement in the
official tournament pairings guide
Golf Component
• One (1) Foursome to participate in Sponsor Golf
Outing held at The Old Course at Broken Sound
*Food & Beverage is not included. This is a separate package created by/between sponsor &
tournament caterer
Partners Club
Brand and customize this 40 x 60 open air party tent located on the 16th hole. Party all day and watch the approach shots on the exciting par 3
surrounded by water and the final hole of alligator alley. Not only will you entertain your clients but also network with South Florida’s elite. This party
tent will feature special tournament cocktails. *Exclusivity Available
Vendor Tables Available - Reserve your table for the week at the Allianz Championship. This table will be yours and can be utilized in your organizations
best interest.
presented by
D
B
A
A
C
A
CORPORATE TENTS
B
EXECUTIVE SKYBOX
C
PUBLIC BLEACHERS
D
Partners Club - 16th hole
SPONSOR OPPORTUNITIES
Tournament Day Sponsor
Have full ownership of one day at the Allianz Championship. Golf fans
from all over South Florida will be guests of your organization FREE
of charge. Brand your logo, or current promotion, on all Tickets, Gate
Signage, and media relating to the tournament. This is a unique,
effective sponsorship that will give you ownership of the gate at the
championship. *All media buys are mutually agreed upon between
organization and tournament director.
Volunteer Sponsor
Be the official Volunteer Sponsor- Brand the inside of the Volunteer
Headquarters, Have your company name/logo on all Volunteer Shirts,
Hats, Jackets and featured in the Volunteer Handbook. A portion of
this sponsorship will pay for 50% of the Volunteer uniform fee. Media
Buy included. Media Buy will be mutually agreed upon between
organization and the tournament director.
Expo Booth
One of the best ways to get your product, service or current promotion
in front of the Allianz Championship audience. Located at the main
entrance of the championship gates, all spectators will pass by your
booth before entering the grounds of tournament play. A 10’x10’ booth
will include tables, chairs, and linens. This direct marketing is extremely
effective by give-a-ways, lead generation, contests, etc.
Junior Day
Hundreds of local juniors participate in a variety of activities while
receiving an inspirational message from our Dennis Walters clinic.
Learn how he has turned tragedy into a 30 year career of inspiring
others to reach for their dreams. His trick shots will amaze you and
you’ll love Bucky the canine Super Star! This is truly a once in a lifetime
experience for these juniors, so why not be a part of it?
presented by
Golf Cart
What is better than mobile branding? Not only will your company’s logo
be picked up by the Golf Channel’s live coverage, but it will also be in
front of 80,000 spectators all week long. Your company logo will be
placed on 78 PGA Champions Tour professionals’ golf carts throughout
the week of championship play.
Putting Green Sponsorship
The putting green is a central location where fans come to watch their
favorite players warm up. The “Official Putting Green Sponsor” will have
prominent signage at this high spectator traffic area.
Driving Range Sponsorship
A highly visible on-course advertising vehicle is our championship
driving range. The driving range is a common area for spectators to
visit prior, during, and after championship play. Have the ability to
brand and take ownership of this championship driving range through
the week.
Video Board Panel
Sponsor one of several tournament update screens and a panel on
our 12’ x 16’ jumbotron. This Video board faces the 18th green and all
corporate skyboxes. The tournament update screens are picked up by
the TV cameras multiple times a day and are viewed around the world
on the Golf Channel.
*All packages include Partners Club Passes
BENEFICIARY
BOCA RATON COMMUNITY HOSPITAL
Serving the community since 1967, Boca Raton Community
Hospital has 400 beds and more than 700 primary and specialty
physicians with privileges. Areas of expertise include cancer,
cardiovascular disease & surgery and women’s health.
Proceeds from this year’s Allianz Championship will support the
Ron & Kathy Assaf Center for Excellence in Nursing at Boca Raton
Community Hospital.
With our country facing a nursing shortage of unheard proportions,
this initiative becomes an extremely important tool. Our mission is to
attract and retain the highest caliber nursing staff in the country, help
our nurses discover a myriad of personal and professional opportunities,
and provide scholarship opportunities to support their professional
growth.
For almost half a century, philanthropy has been an integral component
of Boca Raton Community Hospital’s success. Today, community
support is more important than ever. For more information about the
foundation and fundraising initiatives that support the mission of Boca
Raton Community Hospital, please call 561-955-4142.
Dr. Tim Williams, PGA Professionals Jerry Pate & John Harris
presented by
MEDIA PARTNERS
TV
NewSpapers
•International: Televised Live on the Golf Channel
•Sun Sentinel
Golf Channel is currently available in 83 million homes.
•Palm Beach Post
Golf Channel has the most affluent viewer profile of any •Miami Herald
ad-supported cable network.
•Tee Times
•Miami / Fort Lauderdale: ABC 10
•Palm Beach County: NBC 5
MAGAZINES
•Boca Magazine
Radio
•Boca Observer
•560 WQAM
•610 WIOD
•940 WINZ
Outdoor
•760 ESPN
• Clear Channel Outdoor:
•1290 WJNO
• Billboards in Palm Beach and Broward County
In 2010 Allianz Championship was featured on the sports section on Friday’s USA Today. USA Today circulation 2.5 million
CONTACT INFORMATION:
Executive Director
Tournament Director
Tournament Manager
Operations Director
Hollis Cavner
Ryan Dillon
Kady Stoll
Sam Bakke
Corporate Sales
Volunteer Coordinator
Become a fan of our Facebook page
www.facebook.com/AllianzChampionship
Anthony Greco
Ariana Dominguez
Media DirectorRene Nunez
www.allianzchampionship.com
Toll Free:
800-241-GOLF (4653)
Website:
Telephone:
561-241-4653
Fax: 561-241-4658