The American Idol Experience

12 February 2009
week
Icons and Idols
How ‘The American Idol Experience’ brings pop culture
to Walt Disney World
Germany
France
Commercial TV is competent
in information
M6 and RTL Radio interview
Nicolas Sarkozy
Australia
The Netherlands
FremantleMedia Australia
having a perfect storm
No celebrity will be safe from
De TV Kantine
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week
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COVER:
Carrie Underwood, winner of American Idol season four and Mickey Mouse in front of ‘The American Idol Experience’
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“Making dreams come
true”
American Idol comes to Walt Disney World
Resort in Orlando, Florida. Backstage talked to
Keith Hindle, about turning a TV show into an
attraction.
North America - 12 February 2009
‘The American Idol Experience’, which celebrates its grand opening on 14 February, was
developed by Walt Disney Imagineering in
conjunction with FremantleMedia Enterprises
(FME) and 19 TV Ltd. It is based on
FremantleMedia North America’s smash-hit
television show American Idol and is designed
to immerse park guests in the authentic feel of
a live television production.
Each show takes place in a 1,000-seat, indoor
theater at Disney’s Hollywood Studios Theme
Park that features the twirling neon signs and a
multi-layered backdrop inspired by the actual
American Idol set in California. Building on its
hallmark of attention to detail, Walt Disney
Imagineering worked with the Hollywood set
designer who designed the actual TV show set
for American Idol. The newly-designed venue is
the most technologically advanced theatre at
Walt Disney World Resort. Designed to reflect
the best and brightest elements of the TV show,
‘The American Idol Experience’ includes an
audition process open to Disney’s Hollywood
Studios guests 14 and older. These guests perform live in front of a Disney’s Hollywood
Studios Casting Director for the opportunity to
be cast in one of the preliminary theme park
shows that same day. If shown to have that
special ‘star quality’ during the multi-step audition process, it’s on to performance training,
hair and make-up. Then, the lights come up
and it’s show-time for the singers as they try to
impress an audience of theme park guests,
plus a panel of three expert judges.
Park guests will be able to enjoy the performances just like at a live television taping.
Ryan Seacrest at American Idol Experience
Then, audience members vote for their favorite
performance using the armrest touchpads, with
their votes tallied to determine the top singer.
Performers with the highest votes during the
preliminary shows will return for a high-energy,
grand finale show that same evening. After their
encore performances, the big moment arrives.
It’s a super-charged, eye-popping scene as
audience votes are tallied, the other performers
drop off, music builds and the spotlight shines
down, amid a blizzard of confetti, on the day’s
top singer. And every member of the audience
can take a bow, too, because they had a role in
deciding that day’s star.
Prior to the grand opening, Backstage had the
opportunity to interview Keith Hindle, Executive
Vice President Licensing North America at
FremantleMedia Enterprises.
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Contestant at ‘The American Idol Experience’
It’s quite unusual to see a talent show turning into a theme park attraction. How did it
all start?
It was a long process, over two years of discussions and negotiations. It started with our strategy of making Idol a year-round brand, and we
approached Disney because for America’s
number one show we should work with the
number one theme park, and because of the
close branding fit – both brands make dreams
come true.
What’s the challenge of adapting the TV
show to an attraction?
Several! Making it true to the TV show experience, yet also working with the parameters of
a successful park show, such as keeping it
short and running multiple shows per day. We
learned a lot from our ongoing successful Price
Is Right live theatre show in Las Vegas, where
we use a large amount of video footage
from the actual TV show in the live show,
which gives it authenticity and excitement
and helps keep the pace fast. Also casting – visitors to the park can actually perform in the Disney show, so we need a
very effective process of selecting them
in order to know all six to seven shows
per day will be entertaining.
What is the main advantage of ‘The
American Idol Experience’ compared
to established attractions?
This ability to actually take part is the key
and largely unique, and also that it is a
brand parents enjoy with their children,
not just something for the kids or a roller
coaster for the adults. Of course the
enormous brand recognition through the
TV show helps: Idol is watched by 30 million Americans twice a week for four
months of the year, and distributed in
over 100 countries worldwide.
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Will ‘The American Idol Experience’ be
integrated into the audition process of
the actual show?
Yes – the key to doing this deal was finding a connection to the TV show which
made it a strong proposition for Disney,
and yet didn’t compromise in any way the
integrity of the audition process for the
TV show itself. The result is that the ultimate winner of each day’s performance
will get a Dream Ticket, which gives them
front-of-the-line access to any future Idol
TV show audition – meaning they will
definitely get an audition, they will not
have to wait in line, and – in what really
resonated for Disney – any parent or friend
who is too old to enter the TV show can win a
Dream Ticket for their children to use in the
future.
What part did FremantleMedia Enterprises
play in developing the attraction?
In our initial approach to Disney we had an
ex-Disney designer prepare professional
mock-ups of the attraction. This has of course
been very much changed since then by the
experts at Disney, but it showed them we were
serious. Since then it has been a daily dialogue
to ensure we are as true to the TV experience
and the Idol brand as we can.
Are any other FremantleMedia formats lined
up to follow American Idol’s example?
Some certainly could in my view, but space in a
major theme park is even rarer than a primetime slot. We will take this one show at a time.
Keith Hindle, Executive Vice President Licensing North America
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Commercial TV is a
competent source
of information
Private channels have proven their expertise
in the information sector. They are particularly
good at meeting the needs of young demographics.
Germany - 9 February 2009
Peter Kloeppel
28.5 per cent of the 14- to 29-year-olds surveyed indicated that RTL Television has especially attractive information programming, for
example news, documentaries and info shows.
RTL Television also leads the pack when it
comes to engaging entertainment programming such as shows, series and movies. The
survey also shows the extent to which a viewer’s level of education influences their choice
of channel: 9.9 per cent of respondents with a
university entrance certificate felt well-informed
by RTL Television (ProSieben: 8.7 per cent),
whereas 24.3 per cent (30.3 per cent) of respondents with this comparatively higher level of
education turn to the commercial channels for
entertainment. By contrast, around 30 per cent
of participants with a tenth-grade education
indicated RTL Television is their channel of
choice for both information and entertainment.
The survey was carried out from 12 to 16
January 2009 by Link Institut, market and social
researchers based in Frankfurt on behalf of the
German marketing publication Horizont. The
results were published in the Horizont Extra
issue on 5 February.
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Learning from one
another means learning
with each other
Rainer Haake, Deputy Head Teacher, Minister of State
Maria Böhmer and Peter Kloeppel
In January 2009, RTL Television announced its 2nd Com.mit Award for
Integration. The media prize is given out to
grammar-school students who successfully deal with the topics of immigration
and integration using the media of film.
RTL Television’s chief editor Peter
Kloeppel joined the initiative’s patron,
Minister of State Maria Böhmer, on a visit
to the Robert-Jungk Grammar School in
Berlin-Wilmersdorf on 9 February, to talk
to 30 teens about their own experiences
with immigration and integration. These
12th and 13th-year students encounter
the issue of integration on a daily basis: the
800 teens at their school, which has
“European Classrooms” as its motto, have
28 different nationalities. About 45 per cent of
them come from families with an immigrant
background. Kloeppel was primarily interested
in the students’ own experiences with the
issue.
“The teens at this school were very open, wellinformed and interested when it came to immigrant issues, and also had a strong interest in
media, politics and other cultures in general.
You get the impression that the integration of
people with a foreign background is part of
daily life here,” concluded Kloeppel after the
event. “But integration can only happen if people can talk and write and express themselves.
To make this clear to people we have to keep
this discussion alive, especially in the media.”
As part of the Com.mit Awards call for entries,
Peter Kloeppel and Minister of State Maria
Böhmer visited a Berlin school.
Germany - 11 February 2009
Peter Kloeppel and Maria Böhmer
Minister of State Maria Böhmer gave positive
feedback after the discussion round: “The students at the Robert-Jungk Grammar School
provide us with a very good example of how
immigration can mean an opportunity for our
country. Integration increases understanding
between people and cultures. It is extremely
important to focus on the manifold opportunities that integration opens up for a society. RTL
Television does so very well in its programmes
and projects.”
Kloeppel, too, commented positively on the
discussion: “Basically, I think Germany is a very
immigrant-friendly country. Most of our population are interested in people from other cultures. And yet opportunities for integration are
not nearly fully exploited, for example due to a
lack of funds provided for education and language. All in all, however, we are making good
progress on the issue of integration, and RTL
Television is doing its part as a broadcaster.”
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A new feature
What will TV use look like in the future? How many TV channels will there be ten or
twenty years from now? And what do acronyms like DVB-H or MBMS stand for?
Germany - 6 February 2009
Answers to such questions are provided by the
new ‘Digitale Zukunft’ (Digital Future) section of
Wirkstoff.tv, a generic TV website, jointly operated by the airtime sales companies IP
Deutschland, SevenOne Media, ARD-Werbung
Sales & Services, ZDF Werbefernsehen, El
Cartel Media, Viacom Brand Solutions,
Discovery Networks Germany and Tele 5. It
presents myriad media facts, along with case
and effectiveness studies related to TV as an
advertising media. The site was established in
April 2006 and has since also come to serve as
the homepage for the annual industry event
‘TV-Wirkungstag’ (TV Effectiveness Day).
The ‘Digital Future’ section is structured in
three parts: ‘Studien’ contains research
concerning the digital future, i.e. on the use of
TV content on the Web, on video podcasts or
video advertising for mobile devices. The
‘Digitales ABC’ section contains a glossary
with many terms from the world of digital technology – including explanations of the acronyms DVB-H and MBMS. The glossary is updated on an ongoing basis. Finally, the ‘Digital-TV’
section contains other articles on the topic – for
example the number of channels now on air
and the ‘relevant set’ of viewers. In this way, the
platform documents the many different possibilities of TV use, at a time when digitisation is
proceeding rapidly and television cannot
remain unaffected by this. TV content is already being used on a number of channels such
as online or mobile. Wirkstoff.tv is designed to
reflect this development as well and make all
the studies and insights on the market available
online.
More information about television and the new
‘Digital Future’ section is available online at
Wirkstoff.tv.
Wirkstoff.tv
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Supporting Safer Internet Day 2009
To mark Safer Internet Day on 10 February, the Cologne children’s channel is airing
a Klicksafe advert and is expanding its ‘internet driver’s licence’ on Toggo.de.
Germany - 5 February 2009
It is an important concern for Super RTL to help
young users take a more responsible attitude
towards the internet and ensure their safety as
they surf the World Wide Web. To this end,
Super RTL and the internet agency Elements of
Art devised ‘Mission Internet’ for Toggo.de.
Children can earn an ‘internet driver’s licence’
by completing various missions which empower them to explore the internet independently
and use its potential competently.
Safer Internet Day is a day of global action for
more security on the internet. It was initiated by
the European Union and has been held every
second Tuesday in February since 2004. In
Germany, Safer Internet Day is coordinated by
the Klicksafe initiative.
More information on the ‘internet driver’s licence’ can be found on www.Toggo.de and
www.EoA.de
As part of Safer Internet Day 2009, children can
vote for a new ‘mission’ since 10 to 28
February on Toggo.de. The topic module which
gets the most votes will be added to the existing ‘internet driver’s licence’ from 1 April.
Toggo.de
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Grilling Nicolas Sarkozy
On Thursday 5 February at 20:15, the President
of the Republic Nicolas Sarkozy appeared in a
special programme broadcast live from the
Elysée Palace: Face à la crise.
Nicolas Sarkozy
Nicolas Sarkozy was interviewed by four journalists during the programme: David Pujadas
(France 2) and Laurence Ferrari (TF1) opened
the debate. They were followed by Guy
Lagache (M6). The presenter of Capital
concentrated on economic and social issues
for a good half-an-hour. Finally, Alain Duhamel
(RTL Radio), sole representative of a radio station, questioned the Head of State about
Europe and the reality concerning a joint response to the crisis.
France - 9 February 2009
years. He also reminded us that this is the first
time that a crisis has affected all countries,
without exception, at the same time. He stated
that the money lent to the banks by the State
was not costing the French people a single
cent and that it would instead bring in 1.4 billion Euros in interest by the end of the year. He
emphasised that this inflow of fresh money into
the Treasury coffers would be used to finance
social measures to help the French people who
This long grilling in front of 15 million viewers
was a very dangerous exercise for the Head of
State at a time when all the country’s economic
and social indicators are in the red. 1.5 million
French people went on strike and took to the
streets last Thursday, worried and anxious in
the face of increased unemployment, decreased purchasing power and the situation regarding their savings. The latest survey conducted
by the Parisien has just been published, showing that the president’s popularity has plummeted by 5 points. Only 39 per cent of the
French still trust him, a level never reached
before.
During the interview, short reports – some shot
by the 66 Minutes teams – gave a tangible portrait of how the lives of many French people
have been turned upside down since the crisis.
The testimonies were heart-rending and revealed how serious things are.
Nicolas Sarkozy said that he hears and understands the distress of the French people. He
considered this to be the crisis of the century,
one the world had not experienced for 100
Guy Lagache
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were the most touched by the crisis. “We have
saved all the banks and the French people’s
savings, and we have avoided disaster,” he
said. The reforms are still on the agenda, his
mandate has not changed. He had been elected, he said, to make the country more competitive, and to bring back full employment
Nicolas Sarkozy will continue to work at it. This
revival plan, mainly aimed at spending on
investments, will be accompanied by social
measures.
Guy Lagache, M6 journalist, wanted to have
more details, to know what exactly would be
improved in the lives of the French people. The
President responded that he wanted to talk
with the employers and trade union organisations on 18 February, mainly concerning sharing profits within companies, suppressing the
business tax, exempting the poorest-paid from
income tax, and unemployment benefits for
young people and employees on fixed-term
contracts. The State is also ready to give substantial help to the industries that have been
hardest hit. At that moment, Alain Duhamel,
flagship journalist for the leading French radio
station, stepped in. He wanted to talk about the
European dimension of the crisis with the Head
of State. The President replied that “France can
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and Europe must want it. We have very strong
European values. You have to believe it.” That
way, Europe will be able to make itself heard
and respected internationally. The President is
placing his hopes on a joint European position
concerning the crisis at the next G20 conference in London. He thinks a radical reform of
capitalism is needed, together with a review of
financial market regulations, tax havens, rating
agencies, hedge funds and the money earned
by traders. A joint European response was needed to all these issues. The message was
heard by 57 per cent of all French people watching television as the discussion was broadcast on TF1, France 2 and M6 simultaneously.
2009 will be a difficult year, but the President
hopes that things will calm down in 2010.
Alain Duhamel
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Partner of Stardoll community site
Number one in the dress-up games segment of online games, Stardoll is a community
site designed for young girls who like fashion and design and who
want to make friends around the world.
France - 10 February 2009
Now offered in 17 languages, the site has already brought together more than 25 million members from around the world and registers more
than 12 million unique visitors per month in
more than 220 countries.
Accessible at no charge, Stardoll gives internet
users the chance to create their own virtual
doll, give them their own unique style, do their
makeup, furnish their apartment and meet
friends. They can also choose from among
more than 500 celebrity dolls (Madonna,
Victoria Beckham, Brad Pitt, Johnny Depp…)
and give their favourite star a makeover.
M6’s teams will be responsible for the adaptation, animation and promotion of this new service in France. Stardoll is a brand name of
Swedish company Stardoll AB, which reached
a partnership agreement with M6 Web in
November 2008. You can find out more on
Stardoll.fr.
Stardoll.fr
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Head to head with themselves
For one week FremantleMedia Australia had television’s equivalent of the perfect
storm. On 11 February, at 19:30 FremantleMedia Australia was present on all three
commercial broadcasters.
Australia - 12 February 2009
Three of FremantleMedia’s biggest and most
successful franchises were on air simultaneously on the country’s primary free-to-air
broadcasters: Australia’s Got Talent 3 on Seven
Network, Farmer Wants A Wife on Nine
Network and So You Think You Can Dance on
Network Ten. All three attained a combined
audience share of 75 per cent.
“FremantleMedia Australia is effectively having
a TV version of the perfect storm,” says
FremantleMedia Australia’s CEO Mark
Fennessy. “Whilst this is not ideal scheduling, it
is testament to the strength of our programming, our production capacity and of our
brands. It’s something FM Australia should be
very proud of.”
Also, leading into So You Think You Can Dance
was another of FremantleMedia’s top shows –
The Biggest Loser – making the whole evening
even more dominated by FremantleMedia
Australia than the week before.
More good news from FremantleMedia
Australia is that Triple Zero Heroes launched
successfully on Sunday 8 February drawing an
audience of 1.7 million and ranking number one
in its timeslot while beating Network Seven’s
average by 29 per cent.
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Wanted: Stage talents for musicals
UFA’s online casting portal Your Chance joins Stage Entertainment in searching for
aspiring musical stars. The campaign began on 9 February 2009 and accompanies
the launch of the Yourchance.de website.
Germany - 9 February 2009
Alongside the other casting calls on Your
Chance, two casting calls are initially run with
Stage Entertainment:
The first one addresses professionals in the
Musicals genre, with Stage Casting Director
Ralf Schaedler calling on actors to apply online
at Yourchance.de. The other invites young
musical talents to apply online for a course of
study at the Joop van den Ende Academy,
Stage Entertainment’s official training institute.
UFA CEO Wolf Bauer says: “We’re pleased that
Yourchance.de was be launched with casting
calls as attractive as Stage Entertainment’s.
Your Chance is a wonderful tool for our partners and for us to scout outstanding talent, and
also a great chance for our viewers to draw our
attention to themselves and their abilities.”
Michael Hildebrandt, Head of Marketing at
Stage Entertainment, comments: “Creative
ideas are called for in the quest for the best
stage and on-cam talent. We’re proud of our
presence on UFA’s new online casting portal,
and are excited to see what kind of remarkable
people and talents we can find in this way.”
Your Chance is UFA’s new online casting Portal.
Since 9 February 2009 Germany’s biggest film
and TV producer are looking for talent, new
faces and people with unusual skills through
Yourchance.de. As well as casting calls for UFA
productions such as Gute Zeiten – Schlechte
Zeiten (RTL Television), Zuhause im Glück (RTL
II) and Sag die Wahrheit (SWR), there are numerous casting calls for select partners in theatre,
comedy, music and dance.
Yourchance.de
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Millions moved
a thousand times
Tanja Wedhorn as Bianca
Wege zum Glück (Pathways to Happiness), a
Grundy UFA / Teamworx – produced series of
telenovelas broadcast daily at 16:15 on ZDF,
celebrated its 1000th episode on 6 February.
Germany - 6 February 2009
Grundy UFA, Teamworx and ZDF made TV history with Bianca – Wege zum Glück, turning the
telenovela format, absolutely unknown in
German television until then, into an unparalleled success. A romance boom ensued and
numerous telenovelas followed in Bianca’s
footsteps.
Bianca – Wege zum Glück, Julia – Wege zum
Glück and the current season of Wege zum
Glück, which will see its grand finale with a
double episode on 24 February, fascinated and
entertained an audience of millions over four
years. Germany’s first telenovela couple, Tanja
Wedhorn as Bianca Berger and Patrik Fichte as
Oliver Wellinghoff, remain unforgotten and
beloved among fans. The fifth dream couple,
set to find happiness in the upcoming finale,
are Anja Boche as Nora van Weyden and Timo
Hübsch as Alexander Wagner.
From 2 March 2009, Alisa – Folge deinem
Herzen, a new format developed by Grundy
UFA and Teamworx for ZDF, will bring compelling entertainment and larger-than-life emotions, humorous and close to life, to audiences
daily at 16:15.
Alisa, the new telenovela which launches 2 March
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No celebrity will be safe
Carlo and Irene as Joop Broakhekker and Kim Holland
As Glennis Grace sings in the theme song:
“See how the stars shine on TV/But join me in
the canteen and you’ll see/How they laugh and
how they cry/Any star on TV seen/Feels right at
home in the TV canteen.” With episodes entitled Wie Heeft De Cock Vermoord? (Who killed
the Cock?), Sterrenslag (Star wars), Het
Gouden TV-idee (The golden TV idea), Er Kijkt
Geen Hond (Nobody’s looking) and Vieze
Spelletjes (Nasty games) the parody show presented by Carlo Boszhard and Irene Moors will
offer their audience a mock peek behind the
scenes of the TV world.
As long as there is television there will be TV
canteens, places where celebrities meet up.
Viewers of the new RTL 4 programme De TV
Kantine will be able to follow the stars through
their ups and downs.
The Netherlands - 12 February 2009
Parody of the famous talkshow Pauw & Witteman
In the late 1990s, Carlo and Irene started off
playing characters in Pittige Tijden, which was
part of the popular children’s programme
Telekids. In Life & Cooking they embraced the
parody genre once again in Hou Van Holland, a
series in which they played Crown Prince
Willem-Alexander and Princess Máxima. They
followed that up with De Veerbootjes,
Showtime, Marianne & Mari and, the highpoint
in their career so far, last season’s De Wereld
Slaat Door.
De TV Kantine will be aired between the live
show and results of X Factor. For eight weeks
Carlo and Irene will be let loose with all the
make-up and wigs they need. Stars be warned!
From Friday 20 March at 22:00 no Dutch celebrity will be safe!
Carlo Boszhard as Peter R. de Vries
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Sweeping the board at
TP de Oro
At the presentation of the 37th TP de Oro awards
on 10 February, Antena 3 took home a total of
five prizes – more than any other broadcaster
competing for the prestigious Spanish TV
awards.
Spain - 12 February 2009
Matías Prats, best news Presenter for sixth consecutive times
Matías Prats won his sixth consecutive TP de
Oro as best news presenter, and thus retains
his status as the most-awarded moderator in
the history of the award. Antena 3 Noticias 2,
the news programme anchored by Prats, won
Best News Programme for the fifth year in a
row.
Amparo Baró, a supporting actress in the series
El Internado, was named Best Actress. El
Internado had won the TP de Oro for Best
Spanish Series last year.
Megatrix, Antena 3’s block of programming for
children and teens, won the award for Best
Children’s and Youth Programming. This is the
third time Megatrix has won this award since it
was launched in 1995.
And finally, the digital niche channel Antena
Neox won the award for best DTT channel.
The TP de Oro is the Spanish equivalent of the
British Bafta awards, and is awarded annually
by the TV listings magazine TP.
Team of Antena 3 Noticias 2
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A spy never gets fired… he gets burned
On 5 February W9 aired the first three episodes of the in France previously inedited
US series Burn Notice. Up to 500,000 viewers tuned in to watch.
France - 6 February 2009
Exclusive: Jérôme Kerviel talks to RTL Radio
On Friday 6 February, the 32 year-old trader accused of fraud, an act that cost the
Société Générale EUR 4.9 billion, presented his version of the facts on RTL Radio.
France - 9 February 2009
New fan shop
Fans of shows such as Deutschland sucht den Superstar or successful video games such
as RTL Winter Sports will now find all related products at a specially created shop on
RTL.de.
Germany - 10 February 2009
DVB-T offering extended
From the middle of 2009, the Stuttgart region will be able to receive RTL Television,
Vox, Super RTL and RTL II as DVB-T – and in a new technology standard. Additionally,
the pay-TV channels Passion and RTL Crime will be broadcast free-to-air for one year.
Germany - 11 February 2009
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An “almost perfect” dinner, with “more than” perfect
audiences
The programme Un dîner presque parfait, airing Monday on access on M6, drew an
average of 3.4 million viewers and a total audience share of 21.8 per cent, which is
a new record.
France - 11 February 2009
Silent Library coming soon to W9
Coyote and W9 are presenting a totally crazy game that comes straight from Japan.
It is going by its original name: Silent Library. The shooting of the first episodes will
start soon.
France - 11 February 2009
Second season in planning
Vox’s event documentary Mein Restaurant is scheduled to enter its second season in
autumn 2009. The production firm, Granada, is now scouring Germany’s cities for
suitable candidates and locations.
Germany - 11 February 2009
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People
Ian McClelland, Head of New Media Department
RTL Group launches
New Media department
Luxembourg - 11 February 2009
RTL Group has recruited Ian McClelland to head its
newly created New Media department, with effect
from 1 January 2009. The launch of this department is a significant move to strengthen and grow
the Group’s presence on all new media platforms.
In his new role, McClelland will plan, implement
and monitor strategic projects across the internet,
interactive TV, mobile, broadband and other new
and emerging platforms. He will facilitate groupwide exchange of information, explore opportunities and drive collaboration throughout the Group.
Ian McClelland will report to Elmar Heggen, CFO of
RTL Group and Head of the Corporate Centre.
Elmar Heggen says: “The setting up of this new
media department allows us to wider share our
digital know-how, and further drive synergies between our major businesses. Ian’s professional
experience will be a great benefit in overseeing our
new media activities and identifying key opportunities.”
Prior to accepting his new position at RTL Group,
Ian worked for eight years at Turner Broadcasting,
a company whose current assets include CNN,
TBS and Cartoon Network. Ian joined the organisation as Interactive Producer before being promoted
to Senior Producer and EMEA Director Digital
Media. In this latest position, he oversaw content
strategy, development and management on all
digital non-linear emerging platforms and led digital product and service development across both
Entertainment and News divisions. His responsibilities allowed him to develop extensive experience
in Online, IPTV, VoD, mobile and emerging technology across 15 European countries.
People
Marketing management appointment at
IP France
France - 10 February 2009
Guillaume Luquet has been named Director of
Marketing at IP France. He will carry out his functions alongside CEO Guillaume Astruc.
A graduate of the Ecole Supérieure de Commerce
de Marseille and holder of a master’s degree in philosophy, Guillaume Luquet, 35, began his career in
2000, when he was in charge of communications
at Canon. He then joined IP France, the advertising
service of the French radio stations (RTL, RTL 2,
Fun Radio), where in 2001 he was Head of
Partnership Projects in sales and marketing management. In 2004, he was put in charge of creation
and strategic planning. In 2008, Guillaume Luquet
was promoted to the position of Director of
Creative Services for IP France.
19
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