Blessed with potential

29 March 2012
week
13
“Blessed with potential”
Ian Hogg on FremantleMedia’s business in Asia Pacific
Germany
Anke Schäferkordt
in Hall of Fame
France
M6 and RTL Radio cover
French election campaign
United States
American Idol gets
its own fashion line
Luxembourg
Viewing time worldwide
on the rise
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Cover:
Collage of Ian Hogg, CEO FremantleMedia Asia Pacific, with logos of FremantleMedia’s key formats in Asia Pacific
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Entertaining two thirds of the world’s
population
Ian Hogg was appointed CEO of FremantleMedia Asia Pacific in July 2011. After eight
months, Backstage asked him about his strategy, key formats and cooperations.
Asia - 29 March 2012
Ian Hogg with the ‘Neighbours’ cast
You have led FremantleMedia Asia Pacific for
about eight months now. What is the strategy
behind working across both Australia and
Asia?
Our Australian business has a dominant position
in that market place. We produce the best
programmes with the best show makers in the
country. Over time, we would like to leverage
more of this production excellence into our
Asian workflows, where we already have very
talented teams in place and they’re producing
an incredible range of shows for audiences
in a dozen countries in the region. There is a
wonderful opportunity to move staff between
regions and as such, for their skill set to become
more diverse.
What are the most important markets and
formats for FremantleMedia in Asia Pacific?
Australia and New Zealand are both important
for us, and we’re continuing to lead the market.
Three of the top six Australian series of 2011
were FremantleMedia Australia productions,
with shows like Australia’s Got Talent which was
the highest rated show of the year on Network
Seven. In Asia, countries like India, Indonesia,
The Philippines and Vietnam are all proving very
active for us, with our entertainment and game
shows enjoying huge success in those countries.
In fact we work with broadcasters right across
the region.
In terms of entertainment formats, we have
Idols continuing its spectacular track record in
Asia, along with local versions of X Factor and
Got Talent. Last year, we launched Got Talent
in Korea for example, and it performed over 500
per cent higher than the broadcaster TVN’s prime
time average. Take Me Out is another success
story in countries like Malaysia, Thailand and
Korea, and it will also soon launch in Taiwan.
Our game shows like Family Feud and The
Price Is Right are local favourites everywhere,
along with programme like Hole In The Wall in
Cambodia and Thailand, and Let’s Make A Deal
in Indonesia, Vietnam and soon, India.
We’re also very excited about our drama
productions in Asia Pacific. We have Neighbours
on air in Australia and that is still a top audience
favourite, and we also have two exciting new
drama commissions – Devil’s Dust for the ABC
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and Wentworth, a re-imagining of the iconic
Prisoner, for Foxtel. Both projects are the product
of FremantleMedia Australia’s Development
team and we’re very much looking forward
to the launches. We’ve also recently seen the
debut of our new scripted reality Confrontation
in India. Home-grown by our team in Indonesia,
the series had a very successful launch on
25 February this year on India’s Colors.
What chances do you see to expand your
operations in Asia Pacific?
We are always looking to grow our Asian
operations. The region as a whole is blessed
with such wonderful, scalable potential, and
we’re already in a good position to build and
develop our business further. But we will do this
in a measured, structured way.
India is very well known for its movie and TV
productions – aka Bollywood. Is investing in
this area of any interest for FremantleMedia?
India is a key component of our Asian growth
strategy. We’re already active in India with great
entertainment shows like Idols which has been
recommissioned for a sixth season on Sony TV,
and Got Talent which will also return to Indian TV
screens later in the year for a fourth season, along
with other shows like the new Confrontation. We
will be making announcements in the coming
months that will transform what we do and how
we do it.
How do programme preferences in Asia differ
from each other or from those in Australia?
Asia is no more a “region” than Europe. The
landscape is vast with over two thirds of the
world’s population residing there. That said, like
Europe, each country has its own culture, its
own religion, its own politics and its own unique
considerations that drive content and audiences.
When we roll out formats to countries in Asia,
and in fact when we’re producing local versions
of our formats anywhere in the world, we take
great care to take into account the diversities,
Peter Maddison, Host of Grand Designs Australia
nuances and unique preferences of each
particular territory. In this way we can be sure
that our shows really resonate with the local
audiences in that country.
FremantleMedia has a partnership with the
Japanese broadcaster Fuji TV. Can you tell
us something more about what viewers can
expect next from this partnership?
We enjoy a strong and fruitful relationship
with Fuji. We have successfully developed
programmes from Japan with them and taken
them to the world; Total BlackOut and Hole In
The Wall being just two examples. We will be
working harder and at a deeper level with Fuji in
the coming year to grow on what is a marvellous
professional venture.
The jury of Australia’s Got Talent: Kyle Sandilands, Danii Minogue and Brian McFadden
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The entire world loves TV
Médiamétrie and Eurodata TV Worldwide unveiled the study ‘One Television Year in the
World’ for 2011. The global average television-viewing time per individual increased by
six minutes year-on-year to 196 minutes.
Luxembourg - 26 March 2012
2010
2011
287
295
287 287
227 228
225 227
210 210
190
196
165
154
Africa
Asia
Pacific
Europe
Latin
America
Middle
East
North
America
World
TV viewing time in minutes around the world
This increase in 2011 was particularly driven
by Asia, especially China, which recorded a
year-on-year increase of 12 minutes. In Europe,
viewing time increased by one minute to 228 –
nearly an hour less than in North America, which
remained stable at 287 minutes. The lead region
in terms of viewing time is the Middle East with
295 minutes (287 minutes in 2010). Only the
Asia Pacific region remained below the world
average of 165 minutes despite a year-on-year
increase of 11 minutes. Africa increased to
227 minutes (225 minutes in 2010), and Latin
America remained stable at 210 minutes. In
general, the global average television viewing
time per individual has increased by an average
of 20 minutes in a decade.
In addition to the annual overview of television
consumption in over 80 countries / territories
worldwide, the study takes stock of audiovisual
markets. In addressing the types of programmes
viewed in the world in 2011, the study found
that fiction / drama makes up 41 per cent of the
most successful programmes last year, ahead of
entertainment at 38 per cent and factual at
21 per cent. The increase in fiction / drama was
driven by series which represent 69 per cent of
the genre, against movies (11 per cent) and soap
operas and telenovelas (7 per cent).
In entertainment, musical talent search
programmes are the most successful exports
and get the best audiences. Got Talent is a Top
Ten format in 11 countries, Idol in eight countries
and The X Factor in five countries.
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Kudos for Anke
Schäferkordt
Anke Schäferkordt
Anke Schäferkordt was inducted into the
Wirtschaftswoche ‘Hall of Fame’ in Berlin.
Germany - 28 March 2012
The CEO of Mediengruppe RTL Deutschland
and designated Co-CEO of RTL Group
personally accepted the award from Wirtschaftswoche Editor-in-Chief and Head Judge Roland
Tichy before some 200 guests from advertising,
industry, politics and society at the Museum
for Communications. Schäferkordt’s first and
explicit word of thanks went to her own team.
After all “making TV is a team effort,” as she
noted in her acceptance speech.
Schäferkordt is the first high-ranking female
executive to be inducted into the ‘Hall of Fame’.
As Tichy said, she has successfully proven
that she knows her craft – both as a business
woman and as a programme maker: “For years,
Anke Schäferkordt has ensured a programming
environment that is attractive for viewers and
advertisers alike. By doing so, she managed to
guide the business through the crisis unharmed.”
The agency executive and former Young and
Rubicam boss Ingo Krauss was honoured
alongside Schäferkordt. Other personages
inducted into the Wirtschaftswoche ‘Hall
of Fame’ to date include famous names in
German advertising such as Holger Jung and
Jean Remy von Matt (Agentur Jung von Matt),
Andre Kemper (Kemper Trautmann) and
entrepreneurs like Erich Sixt. The business
magazine has presented the award annually
since 2001 to honour extraordinary personalities
in Germany’s advertising industry. Each year,
a top-notch jury of experts chaired by
Wirtschaftswoche Editor-in-Chief Roland Tichy
selects one or two new Hall-of-Famers. Krauss
and Schäferkordt are numbers 26 and 27. “All of
them have left a lasting impression on German
advertising with their professional and lifetime
achievement,” concluded Tichy.
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Passion, perseverance
and commitment
On 30 March 2012, Peter Kloeppel will have
presented RTL Television’s main TV news
programme RTL Aktuell for exactly 20 years,
to the day.
Peter Kloeppel
Germany - 27 March 2012
To date, viewers have watched Peter Kloeppel
anchor about 4,500 editions of RTL Aktuell,
which covers political, economic and cultural
life in Germany and the world as well as other
topical and socially relevant issues. Alongside
the chief presenter, the RTL Aktuell team includes
Ulrike von der Groeben with an extensive sport
section and Christian Häckl with the weather.
“The development of RTL Aktuell represents
the channel’s pioneering spirit and its early
determination to do the near impossible,” says
Anke Schäferkordt, CEO of RTL Television. “The
programme’s current success is based first and
foremost on the passion, perseverance and
huge commitment of its makers.”
Peter Kloeppel says: “Relevance, expertise,
reliability and above all the ability to put things
into context are more in demand than ever in the
flood of information overflow, because news is a
matter of trust. Of course, this trust isn’t handed
to you on a plate; it has to be earned anew every
day – and accumulated trust doesn’t last long.”
The channel has set up its own micro-site at
RTL-Aktuell.de, where users can click through
the history of the news show. In addition to
the most exciting moments from 20 years of
RTL Aktuell with Peter Kloeppel, there is also
a lot of information as well as congratulations
from personages in politics and society.
RTL Television is also broadcasting a trailer
highlighting the anniversary.
By selecting the right topics, adding
illustrative
diagrams,
and
keeping
its
language clear RTL Aktuell always aims
to present even complicated issues in a
comprehensible way. This concept earned
RTL Aktuell an average market share of
almost 20 per cent among 14 to 49 year-old
viewers in 2011. Nearly four million of Germany’s
total TV viewership tuned in on average. This
makes RTL Television’s main news show one
of the most-watched daily broadcasts in its own
programme line-up.
trailer on
Watch the
Backstage
RTL Television’s special on RTLAktuell.de
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A new channel
The logo of the new Groupe M6 channel
The Groupe M6 project ‘6ter’ was selected as
part of last October’s call for candidates issued
by the French broadcasting authority, the Conseil
Supérieur de l’Audiovisuel, to broadcast six HD
channels on digital terrestrial television.
France - 28 March 2012
“Over the past 25 years, Groupe M6 has proved
its savoir-faire and determination in developing
its channels. It preferred building them from
scratch over simple acquisition,” says M6 CEO
Nicolas de Tavernost. “This will power is going
to enable us to contemplate the implementation
of the 6ter project calmly and with enthusiasm.”
6ter will be the country’s first free-to-air
channel that caters to the whole family, all day
long. Family dramas, magazines, documentaries
and entertainment: all of its programmes will be
designed to be watched together by several
generations.
The 6ter dossier was submitted on 10 January
2012 together with two other special-interest
free-to-air channel projects: a TV shopping
channel (Boutique & Co) and a news magazine
channel (Hexa). In a statement Groupe M6 said
it regretted that Boutique & Co, “a real industrialscale, job-creating project,” was not accepted,
“given that, unlike other historical competitors,
Groupe M6 still remains below the maximum
number of authorisations.”
The Conseil Supérieur de l’Audiovisuel received
a total of 32 applications, and will issue permits
before the end of June. The new channels will
begin broadcasting before the end of 2012.
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Speaking time:
subject to equality
On 4 March 2012, François Bayrou,
President of the Democratic Movement party in France,
was a guest on Capital on M6
A few weeks before the presidential election,
the campaign has taken a new turn. When the
Constitutional Council released the final list of
candidates on 20 March, television channels
and radio stations were obliged to rethink how
they cover the event, in order to strictly comply
with the rule of speaking time. This rule was set
at the end of 2011 by the French broadcasting
authority, the Conseil Supérieur de l’Audiovisuel
(CSA), with the aim of giving ‘smaller candidates’
an opportunity to be heard.
The protocol distinguishes between three
periods. The first was from 1 January to
20 March, the date of official publication of the
candidatures, during which the media is invited
to respect the principle of equity with regard
to both speaking time and air time, giving the
candidates and their supporters speaking time
in proportion to their representativeness. In
particular, this takes its cue from the results
obtained by the candidates in the most recent
elections.
Now, in the second phase, the media are
subject to tighter restrictions and must
scrupulously respect the equality of speaking
time – the candidates’ own statements or those
of their supporters – while continuing to apply
the ‘equity of airtime’ principle as well. This
means the total time devoted to them on radio
or television. In practice this indicates that for
each hour of interview devoted to the incumbent
Nicolas Sarkozy, one hour must be allotted to
each of the other candidates or their supporters.
Among the media subject to CSA control are:
TF1, France 2, France 3, BFM TV, LCI, Radio
France, Europe 1 and also M6 and RTL Radio.
In the interests of pluralism, the French media –
including M6 and RTL Radio – must now respect
equality of speaking time until 9 April.
France - 23 March 2012
With the recent proliferation of TV channels
and rolling radio news, planning political guests
is getting difficulties, as all the various media
try to coordinate their schedules with those of
the politicians. This is especially true for ‘small
candidates’ – who have less support – who
must be invited in person more often than their
more prominent counterparts. As a result, many
channels are forced to take some of their
political programming off the air.
RTL Radio, for instance, will have to
cancel several editions of the Grand Jury RTL /
Le Figaro / LCI, a political debate that has
become indispensable for listeners. “Three
episodes of Grand Jury are featured in the
second period: 25 March, 1 April and 8 April.
The alternative is simple: if we ask a candidate
on 25 March, we are obliged to invite all
others for at least one hour prior to 8 April,”
says Jean-Michel Aphatie on the RTL.fr
website. “This would turn the schedule
upside down, and a significant cancellation
of programmes with millions of loyal listeners.
It is impossible, unless we cause serious
damage to the company.” On the other
hand, radio is obliged to cram in lots of
On 27 February 2012, French President Nicolas Sarkozy (left)
answered questions from Jean-Michel Aphatie on RTL Radio
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political guests. Five candidates are already
booked as guests on L’invité de RTL with
Jean-Michel Apathie at 7:50. “You lose some
of your ability to respond journalistically to
current events,” says Jacques Esnous,
Information Director at RTL Radio in an
interview with L’Express.
week 13
From 10 to 26 April, the media will finally enter
the third and final regulatory phase, during which
airtime equity will also be set. During this phase,
the time spent by journalists talking about this
or that candidate, including breaking news or
reports, will be also be counted.
For its part “M6 is now forced to cover
this presidential campaign in only two news
programmes, Le 12:45 and Le 19:45, and
moreover, not necessarily in line with the
requirements of current events,” says Jérôme
Bureau, Director of News at M6. “The channel
can no longer consider topics or guests in its
usual magazine programmes, where it is simply
impossible to cover ten candidates equally
in three weeks, for example three weekly
episodes.”
The French have
their say
L’Elysée Palace
Five years ago, during the 2007 Presidential
campaign, RTL Radio launched an initiative
whereby a journalist criss-crossed France and
asked ten citizens to write a letter to the future
President. The letter was to include the measure
that each person deemed most important, and
for which they would await a reply from the
country’s future head of state. From these
‘grievances’ was born the Lettres à l’Elysée radio
column.
Five years later, the question now arises: did
these citizens, of all ages and social backgrounds
and professions, see their wishes fulfilled? And
what do they wish this year? For the answer
to these questions, journalist Dominique Tenza
heads off to find the people who took part in the
game in 2007, in order to gather their opinions.
Leading up to the 2012 Presidential elections,
RTL Radio takes to the roads of France to meet
its citizens in a new column entitled 2007 –
2012 : Lettres à l’Elysée.
France - 27 March 2012
For the first edition, Dominique Tenza found
Régis, a homeless man living in the Vincennes
forest. Asking for a roof over his head the
last time around, he still does not have one:
“I received a reply but I am on a waiting list.
Council flats don’t grow on trees and I lost hope
long ago. For the first time this year I will go
vote,” says Régis.
2007-2012 : Lettres à l’Elysée, every Saturday
and Sunday from 8:30 to 10:00 until 22 April on
RTL Radio.
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American Idol gets its own fashion label
FremantleMedia Enterprises together with Kohl’s Department Stores, 19 Entertainment,
LF USA and Bravado announced their new partnership in launching a new American Idol
collection called ‘Authentic Icon’.
North America - 23 March 2012
Kohl’s website announcing the new fashion brand
Fashion lovers can expect the Authentic Icon
Spring collection to be available exclusively at
Kohl’s and Kohls.com beginning of April 2012 to
the summer, coinciding with the 11th edition of
the award-winning talent show American Idols.
The new brand of clothing is aimed at children
and young men in particular.
“For over a decade American Idol has
seamlessly woven fashion and music together
to transform lives and create music icons,”
says David Luner, Executive Vice President of
Consumer Products and Interactive for
FremantleMedia Enterprises. “It was a
natural extension to partner on a line
of American Idol-inspired apparel that
captures the essence of our rich music, style
and performance heritage.”
“This launch brings together a national retailer
and award-winning television show to create
a new collection for customers,” said Kevin
Mansell, President and CEO at Kohl’s. “We
are excited to collaborate with American Idol, a
leading entertainment platform in pop culture,
and are confident this partnership makes Kohl’s
an immediate consumer destination this spring.”
LF USA’s Mesh division will be responsible for
the design and production of the Authentic Icon
collection. Kohl’s will be the exclusive retailer
and will assist in marketing the brand.
11
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Airing elaborate own production
The new ten-part documentary series Alltag unterm Hakenkreuz (Everyday Life
Under The Swastika) started on N-TV on 24 March. The channel’s own production
mainly shows private footage not produced for propaganda purposes. In th etarget
group of men aged 14 and older, N-TV registered an audience share of 1.3 per cent
with one of the first episodes.
Germany - 23 March 2012
In the gangster era…
Starting on 25 March 2012, Paris Première airs the first season of the epic series
created and produced by Martin Scorcese, Boardwalk Empire.
France - 23 March 2012
Love those appliances
The Innofact market research institute, acting on behalf of IP Deutschland, surveyed
8,000 online users aged between 14 and 65 to find out which appliances are their
favourites and which ones are superfluous or even hated.
Germany - 26 March 2012
Groupe M6 lends its support to Sidaction
This year again, Groupe M6 joins the wave of national solidarity for the Sidaction
association to combat aids.
France - 26 March 2012
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Game Of Thrones a whole-weekend success
RTL II became the first German channel to ever broadcast a ten-part series on a single
weekend. As many as 2.18 million viewers tuned in to watch.
Germany - 27 March 2012
When motherhood becomes traumatic
On 25 March 2012, M6 aired a special edition of Zone Interdite: Mères au bord
de la crise de nerfs: quand l’amour maternel dérape (Mothers close to a nervous
breakdown: when maternal love goes wrong) which was a hit among viewers:
21.4 per cent of the housewives under 50 tuned in.
France - 27 March 2012
A new judging panel for X Factor
Vox has recruited HP Baxxter, star-maker Moses Pelham and Guano Apes frontwoman
Sandra Nasić to join singer Sarah Connor, who will again seek out special talents with
that certain indefinable X Factor in 2012, on the judging panel. Together, the judges
represent concentrated expertise.
Germany - 29 March 2012
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People
Olivier Schablitzki
Oliver Schablitzki, 41, will take on the
management of RTL Nitro, Mediengruppe RTL
Deutschland’s new free-TV channel, with effect
from 1 April 2012. Schablitzki joins the
company from MTV Networks, where he most
recently served as Deputy General Manager for
Nickelodeon Northern Europe.
In his new role, he reports to Anke Schäferkordt,
CEO of Mediengruppe RTL Deutschland and
RTL Television. Schäferkordt says: “With
Oliver Schablitzki, a proven TV expert will be
in charge of our new channel RTL Nitro. In his
career to date, Oliver has shown that he not only
possesses the necessary content expertise, but
also the leadership skills to build and manage a
channel. I look forward to our collaboration and
wish him the best of success.“
Schablitzki: “I am greatly looking forward to the
opportunity that awaits me in Cologne. Building
a new Mediengruppe RTL Deutschland channel
and establishing it in the German market is a
challenge I am very excited to tackle.”
Oliver Schablitzki
Germany - 28 March 2012
After studying German Language and Literature,
Politics and Theatre, Film and TV Sciences at
Cologne University, Schablitzki completed an
internship in the Programme Planning
department at Super RTL and at the Adolf
Grimme Academy. After various positions
in programme planning, procurement and
co-production at Super RTL, he served as
Head of Programme Planning and Development
from 2005 to 2006, and also supervised the
channel’s cross-media marketing. He then left
to join MTV Networks in Berlin, where he held
various positions between 2007 and January
2012.
RTL Nitro will add a new premium entertainment
channel to the Mediengruppe RTL Deutschland
family from 1 April 2012. The new programme
gives viewers a high-quality mix of US series
and sitcoms, feature movies and factual
entertainment. Highlights also include the
exclusive German premieres of the US sitcom
Modern Family and the action series Chase.
RTL Nitro will also present the free-TV premiere
of the Showtime series Nurse Jackie.
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People
Expanding global live experiences
United Kingdom - 29 March 2012
With the appointments of Chris Arrowsmith as
Vice President of Live Experiences UK, Margee
Brown as Creative Development Director for
Asia-Pacific, and Thekla Orfanos as Sales and
Marketing Manager for Asia-Pacific, FremantleMedia Enterprises (FME) is expanding its global
Live Experiences division.
theme park experiences, consumer and trade
expos, niche sports and paid promotional events.
Previously Arrowsmith worked as a Senior
Project Executive for the BBC, where he was
responsible for delivering major event concepts
for some of the biggest brands. He also held past
roles at Sky, ITV, and IPC Media - Time Warner.
FME’s Asia-Pacific Live Experiences division
was launched in 2010 and has produced a
series of successful live events throughout
Australia for brands such as Masterchef,
Grand Design and QI. In 2011, Masterchef Live
attracted over 24,000 visitors, 150 exhibitors and
10 major sponsors across three days; and Grand
Designs Live attracted over 19,000 visitors and
200 exhibitors. With the new appointments, the
aim is to build on this success and also replicate
it across EMEA, allowing FME to expand into
new territories and enter a new segment of the
market.
Brown will join the Asia-Pacific Live Experiences
team and be responsible for generating original
concepts for FME titles across all live platforms,
as well as developing fresh ideas for past live
experiences such as Masterchef Live, Grand
Designs Live and QI Live. Brown formerly
worked as a producer for the Australian versions
of The Apprentice, So You Think You Can Dance,
Australia’s Got Talent and The X Factor. Prior to
that, she held roles at the Nine Network’s Wide
World of Sports, Eurosport, Fox Entertainment
News and Channel (V).
“We take a 360-degree approach to each of
our owned or managed properties in order to
identify key opportunities for new ventures and
brand extensions, and live experiences form an
important part of this strategy,” says David
Ellender,
FME’s
Global
CEO.
“These
appointments show the rapid growth of
the division worldwide as we look to extend our
rich catalogue of brands into the live events and
experiences arena.”
Arrowsmith will be responsible for developing
and implementing creative concepts for FME’s
portfolio of owned and managed properties in
the UK, across live platforms such as theatre
and stage productions, casino-based events,
Orfanos will be responsible for all sales
activities across the FME Live Experience
portfolio
in Asia-Pacific,
managing
all
licensees’ marketing activities and sourcing
new opportunities for FME’s entire portfolio
of brands. Prior to joining FME, she worked
across licensing, sales, live events and
production for Chorion, Hit Entertainment and
Lifestyle Channel.
In the newly- created positions, Arrowsmith
will report to Dominic Burns, Senior Vice
President Licensing UK & Entertainment
EMEA, whilst Brown and Orfanos will report to
Dustin Lockett, Vice President Live Experiences
in Asia- Pacific.
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People
Michaela Ihlefeld / Jürgen Schäfer
Germany - 29 March 2012
Michaela Ihlefeld
Jürgen Schäfer
Michaela Ihlefeld takes over the management
of the Strategic Marketing department at the
IP Deutschland airtime sales agent with effect
from 1 April 2012. Jürgen Schäfer, 39, will take
on the supervision of product management at
Super RTL and N-TV.
Julian Weiss, Head of Marketing at
IP Deutschland, says: “We are very pleased
to have won, in Michaela Ihlefeld, a bona fide
media expert to head our strategy department.
She will be able to give new impetus to the
department, thanks not least to her agency
experience.”
In her new role as Head of Strategic
Marketing, Michaela Ihlefeld will be responsible
for potential management, pricing und inventory management as well as for key strategic
matters.Ihlefeld succeeds Gitte Katz, who left
IP Deutschland in October 2011. Ihlefeld, a
trained communications expert, comes from
the Mindshare agency in Frankfurt, where she
started her career as a media planner in 1995
after completing her training as a publishing
manager. After various positions in media
planning, she was appointed Media Director
in 2002. In 2007 she was promoted to Client
Service
Director
and
the
company’s
management board.
Schäfer
succeeds
Cornelia
Dienstbach,
who has left to become Head of Sales &
Marketing at N-TV. After completing his
training as an advertising professional, along
with a degree in business management at the
University of Applied Sciences in Wiesbaden,
Schäfer started his career in 1998 as a media
planner at the HMS agency, Wiesbaden. In
April 2000, he left to join the RTL II product
management team at IP Deutschland. After
several other stations in marketing, he most
recently was in charge of Inventory
Management for the channels marketed by
IP Deutschland as a team manager in strategic
marketing.
17
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