Getting Started Guide

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Welcome to Gold Canyon®!
We are so glad to have you as a part of our family.
You have just joined one of the fastest growing industries in the nation. Now is your time to reap rich rewards for your
efforts while selling “The World’s Finest”® candles, body care and home décor products.
This booklet, your Getting Started Guide, has been designed specifically with you in mind.
As a new Gold Canyon Fragrance Consultant, you are sure to have questions about what you should do now. Your Getting
Started Guide is an excellent teaching tool that will show you how to begin your new business with purpose, intentionally
reaching your goals one after another and achieving lasting results.
Starting with the basics, this guide will introduce you to the Gold Canyon Career Plan and break it down into simple, achievable
steps designed to ensure your success. Follow this guide carefully and before you know it, you’ll be well on your way to
establishing a long-term, rewarding career as a Gold Canyon Fragrance Consultant, Team Leader and higher!
Wishing you much success,
Karen & Curt Waisath
Gold Canyon Co-Founders
Table of Contents
Building a Successful Business.........................................................................1
Rewards and Incentives...................................................................................2
Dreams Do Come True.....................................................................................4
Personal Sales Compensation...........................................................................5
Building a Team..............................................................................................6
Leadership Career Path ..................................................................................8
Leadership Requirements.................................................................................10
Leadership Compensation................................................................................12
Your 30-Second Commercial.............................................................................14
Circles of Influence..........................................................................................16
Controlling Your Calendar................................................................................19
Your Gold Canyon E-Tools................................................................................21
Booking Your First 6 Parties............................................................................22
Your Gold Canyon Debut Party.........................................................................23
Host Coaching.................................................................................................24
Simple Presentation.........................................................................................25
Sharing the Gold Canyon Fragrance Consultant Opportunity at Parties..............26
Sharing the Gold Canyon Host Opportunity at Parties.......................................28
Sharing the Gold Canyon Fundraising Program at Parties.................................29
Customer Service and Follow-Up.......................................................................31
Behind “The World’s Finest”®...........................................................................34
Building a Successful Business
Gold Canyon offers many avenues for you to learn the party-plan business. They include:
1. This Getting Started Guide
2. Essentials OnLine, the Gold Canyon Fragrance Consultant Website
3. Area Meetings Sponsored by the Home Office
4. Local Team Meetings and Trainings
5. Convention
6. Leadership Summit
7. Incentive Trips
As with any endeavor, you will want to be a self-motivated self-starter to be successful with Gold Canyon. Take the time
to read and study the material provided. Attend every meeting and training you possibly can. Meetings and trainings
are designed to share ideas to help you grow your business. You will have the opportunity to network with many different
people who have proven ideas that work. Even if you are new to the direct selling industry, you will have a new perspective
and fresh ideas others will be eager to hear.
One note of advice: Make an effort to attend every available meeting. By learning one thing to advance your business at a
meeting, it is well worth your time and effort. Make meetings and training a priority.
Please note:
The purpose of your Getting Started Guide is to outline the simple steps to a successful business. The Getting Started
Guide shares information with new Fragrance Consultants to successfully and confidently complete their first six Parties.
The purpose of your Policies & Procedures is to provide an additional reference guide for detailed business
information. You can access the Policies & Procedures at Essentials OnLine/Action/University.
Getting STarted
|1|
Rewards and Incentives
Success in our business is dependent on consistency. Consistency can be one Party every week, two Parties a week or
more. To get the most from your business, plan to do between one and three Parties each week on a consistent basis.
As an incentive and reward for your effort, Gold Canyon offers a Quick Start Program. By meeting the simple goals set for
you through the Quick Start Program, you have the opportunity to earn additional Gold Canyon products to add to your
kit or for your personal use.
QUICK START PROGRAM – SALES AND SPONSORING REWARDS
Sales Rewards
Level 1 (Days 1-30)
Requirements
•
Submit at least one commissionable order
•
Achieve Personal Volume of 700 or more within this period
(any overage counts toward next level/s).
Incentive
•
$75 in products
Level 2 (Days 31-60)
Requirements
•
Achieve Personal Volume of 1,000 or more within this period
(any overage counts toward next level).
Incentive
•
$100 in products
Level 3 (Days 61-90)
Requirements
•
Achieve Personal Volume of 1,000 or more within this period
Incentive
•
$100 in products
Level 1
|2|
Getting started
Level 2
Level 3
Sponsoring Rewards
Sponsoring Rewards
Sponsor new Fragrance Consultants and receive additional products valued at $50 for each newly sponsored Consultant
(up to three newly sponsored Consultants). Products will be awarded once the newly sponsored Fragrance Consultant
achieves 700 in Personal Volume in their first 30 days. For more information about our Quick Start Program visit Essentials
OnLine to review the Quick Start brochure.
Quick Start Sponsor Bonus
Sharing the Gold Canyon Fragrance Consultant opportunity and sponsoring others is a win-win for you and your new
Consultant. She begins her own business and Quick Start Program. You will receive DOUBLE override commissions on her
sales (excluding fundraiser volume) during the first 90 days. As a Senior Consultant, the 3% override commission becomes
6% and as a Premier Consultant or higher, the 5% override commission becomes 10% during the Quick Start period!
Personal Quick Start Goals:
Achieve Levels 1, 2 and 3 of Sales Rewards and sponsor three new Fragrance Consultants in first 90 days.
Products in all sales and sponsoring rewards are subject to change without notice based on availability or seasonality. Products may be
substituted with products of equivalent or similar value. Qualifying order types for personal sales include Party, Consultant, Customer,
Fundraiser and Personal Website orders. To receive award products, your first three (3) newly sponsored Consultants must be sponsored
during your first 90 days as a Consultant. Each newly sponsored Consultant must reach 700 in Personal Volume within his or her first 30
days.
Getting STarted
|3|
Dreams Do Come True
What are your reasons for joining Gold Canyon? Do you believe in the product? Do you believe in what the company
stands for? Do you desire to add extra income to your family budget? Are you looking for a new career?
Whatever your reasons for joining Gold Canyon, compensation plays an important part. What are you going to purchase
with your Gold Canyon income? Do you want to make a car payment, pay school tuition, buy furniture, reduce debt pay
for a family vacation or buy your dream home? Your reason for joining Gold Canyon will become a reality with consistent
effort and your desire to succeed. Your reason or “WHY” for joining will be what motivates you to make it happen!
Take time to think about what you want from your Gold Canyon career. Understand that this will change from time to time.
List your biggest dreams. What would you want if money were no object? Gold Canyon can help your dreams come true.
My Personal and Family Dreams:
1. _____________________________________________________________________________________________
2. _____________________________________________________________________________________________
3. _____________________________________________________________________________________________
When do you want your dreams to become reality?
(List the dates by which you want to accomplish the dreams you listed above.)
1. _____________________________________________________________________________________________
2. _____________________________________________________________________________________________
3. _____________________________________________________________________________________________
How much money will you need to accomplish each dream?
1. _____________________________________________________________________________________________
2. _____________________________________________________________________________________________
3. _____________________________________________________________________________________________
|4|
Getting started
Personal Sales Compensation
Whatever your goals are, you are in control of what you earn on your Personal Volume.
Base Commission
Gold Canyon Fragrance Consultants earn 25%
on all Personal Volume.
Personal Volume Bonus
Consultants may also earn a bonus, up to 11%,
on their Personal Volume.
Override Commissions and Bonuses
Personal Volume
Bonus
Personal Volume
0 Personal Volume
Net (PVN)
600 Personal Volum
e Net (PVN)
1,200 Personal Volum
e Net (PVN)
2,400 Personal Volum
e Net (PVN)
4,800 Personal Volum
e Net (PVN)
6,000 Personal Volum
e Net (PVN)
Bonus
2%
5%
7%
9%
11%
Total
25%
27%
30%
32%
34%
36
%
In addition to earning anywhere from 25-36%
on Personal Volume, Gold Canyon Fragrance
Consultants earn level, team and downline
commissions when they sponsor a team, not to mention Advancement, Matching Advancement and sponsoring bonuses.
Your personal commissions add up fast. Here’s an example of potential monthly earnings on personal sales for an
average Fragrance Consultant:
Sales
Average Party
$ 450 5
x
$2,250
x
.25
$
562
$2,250
x
.05
$
112
$ 562
fit*
ly Pro
l Month
ta
o
T
4
$67
orked
urs w
)
ty
r
20 Ho
a
P
rs per
u
o
H
(4
$ 112
$
674
Retail Volume*
Parties for Month
Total Retail Volume
25%
Base Commission
Retail Volume
5%
e Bonus
Personal Volum
Base Commission
nus
Personal Volume Bo
ofit
Total Monthly Pr
r!
er Hou
p
3
3
= $
* Retail Volume excluding fundraiser volume. A typical participant is at the Consultant level (which includes Fragrance Consultant, Senior Consultant, Premier Consultant, Elite Consultant and Platinum Consultant) and has been selling Gold Canyon’s products for a period of at least 12 months.
Based on comparable U.S. data and the catalog exchange rate, the earnings of a typical participant were approximately US $800/CDN $960, with
the top Consultant earning US $20,771/CDN $24,924 for the same period. Results are for 12 months ending February 28, 2011. Earnings include
base commission and all overrides.
Getting STarted
|5|
Building a Team – It’s Worth It!
You will find that being a Gold Canyon® Fragrance Consultant is fun, profitable and fulfilling. And, as a Consultant, you
are rewarded when you share the opportunity with others. Work smarter, not harder, by building a team.
Take a look at just a few of the benefits sponsoring adds to your bottom line:
•
Increased income through level, team and generation override commissions
•
Quick Start Sponsoring Bonus allows you to earn DOUBLE override commissions on everything your new Fragrance
A
Consultants sell in their first 90 days.
•
Company referrals starting at Premier Consultant when you have a Gold Canyon personal website.
•
Opportunities
to earn Gold Canyon incentive trips to exotic places; Past trip destinations include Cancun, a Caribbean
cruise, Walt Disney World®, Italy, England, Puerto Rico and Hawaii.
•
Beautiful leadership jewelry starting at the Team Leader title.
•
Leadership Summit training events.
•
Participate
in annual leadership training and attend events with the Executive Staff, including Co-Founders Karen and
Curt Waisath.
One Step at a Time
TEAM LEADER
Platinum Consultant
Title Requirements
Elite Consultant
Premier Consultant
Senior Consultant
Fragrance Consultant
|6|
Getting started
Personal Volume (PV)
Team Volume (TV)
Active Legs
Override Commissions and Bonuses
Fragrance
Consultant
Frontline / Level 1
Sr.
Consultant
Premier
Consultant
Elite
Consultant
Platinum
Consultant
Team
Leader
3%
5%
5%
5%
5%
2%
3%
3%
2%
2%
Level 2
Level 3
2%
TV Override
Quick Start
Sponsor Bonus
2X
2X
2X
Advancement Bonus
$50
Matching PRC
Advancement Bonus
$50
2X
2X
$250
$50
$50
$50
Matching TL
Advancement Bonus
$250
ck Start Program details.
*See pages 2-3 for more Qui
Fragrance Consultant
Senior Consultant
Premier Consultant
Elite Consultant
Platinum Consultant
Team Leader
250 PV
1 Active Leg
300 PV
1,250 TV
2 Active Legs
600 PV
2,500 TV
2 Active Legs
(1 SC Leg)
900 PV
5,000 TV
2 Active Legs
(2 SC Legs)
1,200 PV
7,500 TV
3 Active Legs
(2PRC Legs)
Getting STarted
|7|
Leadership Career Path and Compensation
You can go as far with Gold Canyon as you choose. From the time you reach the title of Premier
Consultant, you are well on your way to leadership one step at a time. Team Leader is the first
significant leadership title for Gold Canyon.
Sr. Executive V.P.
Executive V.P.
Sr. V.P.
V.P.
Sr. Executive
Executive
Business Leader
Sr. Team Leader
Team Leader
|8|
Getting started
Title Recognition
Fragrance Consultants with a title of Team Leader of higher are recognized with beautiful jewelry befitting their title.
Team Leader
Sr. Team Leader
Business Leader
Executive
Sr. Executive
V.P.
Sr. V.P.
Executive V.P.
Sr. Executive V.P.
Getting STarted
|9|
Look at the Big Picture for Leadership
Requirements
At this point, you can see that leadership is all about duplicating yourself. At each step along the Leadership
Career Path, you advance and are richly rewarded when you develop new teams beneath you.
Volume continues to drive your success and your downline leaders’ success is key for you. Everyone wins when
you develop a large pool of competent Team Leaders and above.
The leadership maintenance requirement shown below the table are designed to ensure that leaders continue to
lead by example and promote new First Generation Team Leaders as part of each rolling 12-month period.
By the time you reach the title of V.P. or higher, the maintenance requirement is two new First Generation Team
Leaders in every rolling 12-month period. At this point in your career, your leadership skills will be so polished
that this will be second nature to you.
Team Leader
Sr. Team Leader
Business Leader
Executive
1 @ TL Leg
2 @ TL Leg
25K DV
3 TL Legs
(1 @ STL)
50K DV
Minimum TL
Requirements for All
Qualified Legs &
Downline Volume (DV)
Requirements for Title
Maintenance: 1 new Team Leader during
| 10 |
Getting started
Remember, Team Leader Legs (and higher)
fulfill your Premier Consultant Active Leg
requirements. Qualified Legs can always
be met with higher titles than required.
Sr. Executive
V.P.
Sr. V.P.
Executive V.P.
Sr. Executive V.P.
6 TL Legs
(3 @ Exec)
400K DV
7 TL Legs
(4 @ Exec)
800K DV
8 TL Legs
(4 @ Sr. Exec)
1.5M DV
1,200 PV
7,500 TV
3 Active Legs (2 @ PRC)
4 TL Legs
(2 @ BL)
100K DV
g the last 12 months
5 TL Legs
(2 @ Exec)
200K DV
Maintenance: 2 new Team Leaders during the last 12 months
Getting STarted
| 11 |
Leadership Compensation
Have a question about how you’ll be paid as a leader at a certain level? Take a look at this Leadership
Compensation chart to find out how the Career Plan can generously reward you.
Sr. Team Leader
Business Leader
Executive
Frontline / Level 1
5%
5%
5%
5%
Level 2
3%
3%
3%
3%
Level 3
2%
2%
2%
2%
TV Override
2%
2%
2%
2%
Quick Start
Sponsor Bonus
Multiplied times
Level 1 %
2X
2X
2X
2X
Generation 1
3%
3%
3%
3%
2%
3%
3%
2%
3%
Generation 2
Generation 3
Generation 4
Sr. Executiv
2%
Generation 5
Matching TL
Advancement
Bonus
$250
$250
$250
$250
Matching PRC
Advancement
Bonus
$50
$50
$50
$50
Note: Quick Start Sponsor Bonus and all Downline Override Commissions are paid on Commissionable Volume.
* Additional enhancements to the Sr. Executive V.P. Level to be announced at a later date.
| 12 |
Getting started
ve
V.P
Sr. V.P.
Executive V.P.
Sr. Executive V.P.*
5%
5%
5%
5%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2X
2X
2X
2X
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
4%
4%
4%
3%
4%
5%
5%
$250
$250
$250
$250
$50
$50
$50
$50
Getting STarted
| 13 |
Your 30-Second Commercial
You are in business for yourself and you will want to prepare a 30-second commercial to share when someone asks,
“What do you do?”
What is the purpose of a commercial?
Commercials are a way to advertise businesses, products and services. Commercials also give you the chance to share
Gold Canyon Fragrance Consultant and Host opportunities which increases your business success. Choose to share.
How do you develop a commercial?
It’s easy. Think of what you love about Gold Canyon. Is it the fragrances, the body line, the ambience created by the
candles, the opportunity to help others start a business or the opportunity to give away free merchandise? Now put that
one thought into a sentence or two that will get a response of “Really? How?” from the person with whom you are talking.
For example:
“What do you do?”
•
“I help others start their own home-based businesses.”
•
“I give away candles for a living!”
•
“I am in the fragrance business.”
•
“I share how to create a warm and welcoming ambience in your home.”
•
“I help young moms get out of the house and enjoy adult interaction.”
•
“I help women de-stress.”
•
“I make cleaning your home an aromatherapeutic experience.”
Each of these statements will elicit the response of “Really? How do you do that?”
Now interested individuals will be asking you questions about your business and you are not perceived as a pushy
salesperson. You want your commercial to be just enough to get them thinking and asking questions. Pique their interest.
Continue answering their questions very simply. Give them a chance to ask another question instead of overwhelming
them with more information than they can remember. Again, the key is to build interest and allow them to ask questions.
Have a commercial when talking with young moms, career women, teachers, college students or other people you may
encounter. | 14 |
Getting started
USE THE FOLLOWING WORKSHEETS TO CREATE YOUR OWN COMMERCIALS.
My 30-Second Commercial Worksheet
1. What is it that makes me passionate about Gold Canyon?
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
2. What do I value most about Gold Canyon?
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
3. “WHY” did I join Gold Canyon?
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
4. What do I have to offer others through Gold Canyon?
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Write several commercials. Practice saying them out loud. Get comfortable with your commercials so they will be
very genuine when you share your business with everyone.
Commercial #1
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Commercial #2
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Getting STarted
| 15 |
Circles of Influence
As in any business, you must have customers to be successful. Start with people you know. Sharing your new business
venture with family and friends first will give them an opportunity to support and encourage you.
So, who else do you know? The average person knows 200 people. Use the next two pages as a worksheet to list people
whom you can tell about Gold Canyon. Write down everyone you know. It doesn’t matter whether you think they would
be interested in Gold Canyon or not. Just get their names on the list!
Now you can start to make calls and share your excitement. There are five possible outcomes
of your calls:
1. The person you call will accept an invitation to your Gold Canyon Debut Party.
2. The person you call will schedule their own home Party.
3. You will sponsor a Fragrance Consultant.
4. The person you call will place an order.
5. You will ask for a referral.
Here are scripting examples to help you think through your phone calls:
“Sheri, I am so excited! You are one of the first people I’m calling. I am a new Consultant for Gold Canyon. We have
“The World’s Finest”® candles, body products and home décor. I am having a Party at my home and would really like it if
you could come see what I’m doing. Can I count on you?”
“Hi, Carol! You’re not going to believe what I’m doing! Are you familiar with Gold Canyon? Well, I’m a new Fragrance
Consultant and I would love to give you free product, including wonderfully fragrant candles and body products. I need
six Parties in the next 21 days. Can I count on you?”
“Peggy, I know you have been looking for a flexible job and I think I have found it. I just started with Gold Canyon and
it’s great! I can be my own boss, work my hours and make a really good income. When can I come by and share what
Gold Canyon has to offer?”
“Mary, since you aren’t able to attend my Party or schedule your own home Party right now, I’ll drop off our latest catalog
so you can see our wonderful products. That way you’ll know what we have and can order for yourself or gifts anytime.”
“Hi, Patti! This is Holly Smith. I know it has been a long time since we talked, but I am so excited about a company I just
started working with. When I first joined Gold Canyon, I thought of you and wanted to let you know what Gold Canyon
offers. I also wanted to ask who you know that might be looking for a fun, profitable home-based business or would love
free candles, body products or home décor.” (Asking ‘Who do you know …?’ is an effortless approach to getting a referral
and creates curiosity about Gold Canyon without being pushy.)
| 16 |
Getting started
Relatives
Spouse’s Coworkers
1
1
2
2
3
3
4
4
5
5
Friends
Real Estate Agents
1
1
2
2
3
3
4
4
5
5
Neighbors
People on Holiday Card List
1
1
2
2
3
3
4
4
5
5
Coworkers
Religious Organization Associates
1
1
2
2
3
3
4
4
5
5
Civic Groups, Clubs, Sports Teams
Friends from School/College
1
1
2
2
3
3
4
4
5
5
Getting STarted
| 17 |
Friends/Neighbors of Grown Children
Contacts through Your Children
1
1
2
2
3
3
4
4
5
5
Doctors, Dentists, Professionals
Business Acquaintances
1
1
2
2
3
3
4
4
5
5
Stay-at-Home Moms/Working Moms
People Wanting Additional Income
1
1
2
2
3
3
4
4
5
5
Friends of Your Siblings
Teachers & PTA/PTO Members
1
1
2
2
3
3
4
4
5
5
Friends of Your Parents
Others
1
1
2
2
3
3
4
4
5
5
| 18 |
Getting started
Controlling Your Calendar
What: Booking home Parties based on your schedule
When: Current Month
Where: Personal Calendar
Why: To select 8-10 days each month for home Parties
Benefits:
•
You’ll stay organized.
•
You’ll schedule home Parties on days you have available.
•
You’ll be consistent in your business.
•
You’ll intentionally build a business.
•
You can prevent stressful situations.
It is very important you begin with control of your Party schedule. Select 8-10 days each month when you are available to
do home Parties. You want to “overbook” because you will have Hosts who reschedule. By booking eight Parties, you are
likely assured of having a minimum of six Parties held.
When someone has agreed to book a Party, offer your next two available dates.
“Mary, I have next Sunday or this Thursday available. Which works better for you?”
Always offer your earliest date last. The last date people hear is usually the date they select.
Continue offering your next available date until you agree upon one. If she wants a Party on Saturday and that is your
family time, explain this to her. Usually people are flexible. If she still wants her Party on Saturday, you have a choice to
make. Your options are to:
•
decide to make an exception and do the Party,
•
offer the Party to one of the best Fragrance Consultants on your team or
•
share the booking with your sponsor
If you ask, “When would you like to have your Party?” she may give you a date three months away on a day you do not
want to have a Party. Then you lose control of your calendar or you have to say, “That’s not a good time for me.”
Schedule home Parties within two weeks of the original Party date if possible. If you schedule Parties too far in advance,
the Hosts could possibly:
•
reschedule.
•
cancel, or
•
have lower Party sales due to decreased excitement from the Host
Getting STarted
| 19 |
Sample Calendar
Sunday
Monday
Tuesday
Wednesday Thursday Friday
Saturday
1
2
3
4
9
10
Party:
15
16
11
17
23
18
24
Piano
30
31
Party:
Family
| 20 |
Bring guests to
an Opportunity
Meeting
Getting started
14
19
20
21
25
26
Soccer
27
28
Party:
Family
29
Holly Adams
10:00 a.m.
Field Trip
Party:
13
Party:
Mary Smith
7:00 p.m.
Family
22
Family
Party:
12
Soccer
Jane Lewis
7:30 p.m.
Piano
7
Party:
Family
6
Date Night
Jane Lewis
7:30 p.m.
8
Party:
Party:
Family
5
PTA
Meeting
Massage
Family