File - Introduction to Business@ SBM ITB

FINAL REPORT
SCHOOL OF BUSINESS AND MANAGEMENT
INTRODUCTION TO BUSINESS / MB1101
2015/2016
1
Contents
3.1 Product details ......................................................................................................................................... 8
3.2 Expectation ............................................................................................................................................. 8
3.3 Customer’s Feedbacks ............................................................................................................................... 9
3.4 Improvements ......................................................................................................................................... 9
4.3
General Preparation ............................................................................................................................. 10
4.1
Operation Preparation .......................................................................................................................... 11
4.2
Marketing Preparation .......................................................................................................................... 11
A) Market Research ................................................................................................................................. 11
8.Appendices ........................................................................................................................................ 21
List of partnerships...................................................................................................................................... 21
.............................................................................................................................................................. 22
MEMBER PROFILES ............................................................................................................................... 22
.............................................................................................................................................................. 24
Promotional Materials ................................................................................................................................... 25
PROMOTIONAL MATERIAL .................................................................................................................... 25
SOCIAL MEDIA ACTIVITIES ..................................................................................................................... 26
Social Media Activities ...................................................................................... Error! Bookmark not defined.
Booth Layout .............................................................................................................................................. 32
BOOTH LAYOUT .................................................................................................................................... 32
Booth Design .............................................................................................................................................. 32
Income Statement ....................................................................................................................................... 33
INCOME STATEMENT ............................................................................................................................ 33
Cash Flow.................................................................................................................................................. 33
Transactions .............................................................................................................................................. 40
TRANSACTIONS ..................................................................................................................................... 40
DOCUMENTATIONS .............................................................................................................................. 41
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GROUP MEMBERS
1. Dini Fauziyah
2. Nadia Athinna Hapsari
3. Kimberly
4. Ahyan Fadani
5. Lazuardi Yusril Ihza
6. Shannon Dwiputri Chandra
7. Nathania Kristiana
8. Nisita Nola Adalea Agma
9. Nanda Bagus Nurhidayat
10. Kidam Aulia Rasnadipoetra
11. Andre Agasi Danuaji
12. Muhammad Alifa Masya
13. Sofwatun Nida
14. Muhammad Andri Ronaza
15. Desita Wahyu Ramadhani
16. Lirih Hartini Utami
17. Febianti Hersan
18. Philip Cuaca
19. Nindya Resti Ramadhani Putri
20.Kartika Cahya
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2. EXECUTIVE SUMMARY
COMPANY NAME: POPTATO
We choose this name because our food is in a small size, which
is usually known as “pop”, and our food is based on potato, so
we collaborate them and take Poptato as our name .
@poptato.co
TAGLINE: POP IN YOUR MOUTH
It means when people eat Poptato, they
will feel the sensation of bomb of
deliciousness explodes in their mouth.
@dtb764p
Poptato Company is a start up company which sells food and beverages. Poptato tries to make a new innovation in the products
that want to be sold. We choose POPTATO as our company’s name based on our main ingredient , potato.
Our products are “Poptato” and “J.Lo”. We present Poptato as sausage covered by the crispy potato outside. Our beverage
product is J.Lo, J.Lo is really fresh lemon tea with jelly and mint leaf. Our products are for all people without any exception.
We presented on 21st and 22 nd November at Jessie James Outlet on Jalan Riau No. 26 Bandung from 8 a.m until 5 p.m. Poptato will
complete your culinary tourism. Your culinary tourism will not be completed before you try our best Poptato and J.Lo.
We take “carnival” as our theme, we want the costumers feel the happiness of PopTato, so we decorated our booth in red and
yellow color.
4
CODE OF ETHICS
Before we started our whole activity, Poptato had already made an agreement so we can work effectively. The
code of ethics is applies for all Poptato’s member.
1 Be professional : discipline, have responsibility with your jobs, help each other,
don’t be lazy, be active, hardwork, etc.
2 Act with integrity, competence, diligence, respect and in an ethical manner with
the public, clients (customers), colleagues in the profession, and other
participants in this company.
3 Place the integrity of the profession and the interests of clients above their
own personal interests.
4 Practice and encourage others to practice in a professional and ethical
manner that will reflect credit on themselves and the profession.
5 Maintain and improve their professional competence and strive to maintain and
improve the competence of other professionals.
6 Every other participants that will have collaboration with us must sign the
contract, after signing the contract it means they are agree, so they have to
follow the rules that we have given in the contract. And our company have to
follow their rules too.
7 DO THE BEST FOR OUR COMPANY.
5
1. ORGANIZATION STRUCTURE
2.1 Organization Chart
CEO
Nanda B.
Secretary
HR
Shannon D.
Kidam A.
Finance
Marketing
Operation
Lazuardi Y.
Kimberly
Kartika C.
Budgeting
Research
Transportation
Production
Logistic
Dini F.
Ahyan F.
Febianti H.
Nadia A.
Nathania K.
Accounting
Promotion
Chef
Stock
Philip C.
Desita W.
Lirih H.
M. Alifa
Publishing &
Design
Packaging
Stuff
N. Resti
M. Andri
Andre A.
Sofwatun N.
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2.2 Job Description
Position
CEO
Nanda Bagus N.
Secretary
Shannon D.C.
Human Resource
Kidam Aulia
Head of Finance
Financial
Dini Fauziah
Accounting
Philip Cuaca
Research
Promotion
Kimberly
Ahyan Fadani
Desita Wahyu R.
Publishing & Design
Andre Agasi D.
Sofwatun Nida
Head of Operation
Kartika Cahya
Production
Chef
Packaging
Logistic
Logistic
Stock
Stuff
Transportation
Production
Operation
Lazuardi Yusril I.
Budgeting
Head of Marketing
Marketing
Members
Nadia A.
Lirih Hartini U.
Nindya Resti R.
Nathania K.
M. Alifa
Andri Ronaza
Febianti Hersan
Job Description
Make timeline
Controlling
Directing all members
Decision making
Create slide presentation
Licensing
Finishing final report
Motivating
Making attendance list
Controlling finance
Making Final Report
Determine the capital
Analyzing Income and expenses
Determine the cost of company products
Writting all the cash flow
Writting all the transaction
Controlling Marketing
Making Poptato’s official accounts
Promoting
Making Final Report
Doing Market Research
Promoting Poptato
Making all of the design
Making documentation
Making Quiz
Controlling operation
Making Final Report
Controlling the production activity
Cooking
Responsible in packaging
Controlling the stock and stuff
Collecting the stock
Collecting the stuff
Responsible in transportation
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3. PRODUCTS
3.1 Product details
Everybody loves potato and sausages. So, we combined both main ingredients and that’s an innovation that has been made
by Poptato Company. To add the value of Poptato, we mix the Poptato with several sause taste spicy, salty, sweet, and savory.
We also combine Poptato with Original sauce (ketchup or chili sauce with mayonaise), Barbeque Sauce, and Teriyaki Sauce.
The customer could choose from three types of sauce based on their preferences.
3.2 Expectation
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3.3 Customer’s Feedbacks
A fter the customers had tried our poptato, we asked them to write some
reviews in order to evaluate our work. Surprisingly, their reviews and
comments overall is good. They said our poptato was delicious and our
service was good
3.4 Improvements
It’d be better if there's more equipments and operator available. There was situation when a lot of customers buy certain
product at the same time and the customers have to wait for a quite long time. In addition, our variety of products needs a
larger kitchen space, so that all products don’t have to be made at the same place which can cause ineffectiveness
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4. PREPARATION
4.3
General Preparation
a. Choose CEO and Make Organization Structure
We chose Nanda Bagus as our CEO because Nanda has already had an experience in controlling an event. As we chose Nanda as our CEO, we also made
our organization structure and decided who will be in certain position like operation, marketing, HR, and many more.
b. Market research by Marketing
The result is we choose sausages that covered with potato as our food, and ice lemon tea jelly for our drink.
c. Create Name and Making Company’s Logo
After we finally found what our food is, we finally named our company based on the food that we sell, we also made our logo. That day, we were official
as a new company “Poptato”.
d. Decide Selling Place
After doing some research, we decided to choose Jessie James as our place.
e. Submitted Proposal to Jessie James
Our CEO, Nanda made an appointment with the general manager of Jessie James to give the proposal, we finally found our place.
f. Experiments
We did 3 times experiments to get the proper scale for our food and drinks. We did our experiments at our member’s house.
g. Spreading vouchers to universities
We gave 120 vouchers to people in Bandung
h. Negotiating with Kecamatan Babakan Ciparay
i. Collecting stuff for excecution day
We collect the stuff that we need for the next day, did the briefing. Everyone stayed overnight at one of our member’s house.
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4.1 Operation Preparation
a. Menu searching
First of all, we did the menu searching, we estimated what will be our product. We choose some kinds of food, like cimol with
greentea , streetfood like French fries, and many more.
b. Experiment
We did three times experiments in order to get the proper scale for our food and drinks. We did the experiments at one of our
member’s house.
4.2 Marketing Preparation
A) Market Research
Before we start our project, the first thing we did was doing market research, because we have to know who will be our
customer, what do they want, how much will the food cost, and where the most crowded place is. In order to know those
things, we spread the questionnaire
B) Social Media Marketing
Nowadays, social media is a common yet the most effective way to get your company known by public. This advantage
is being used by our company to promote more about our company and build people’s awareness about our products.
Thinking about the most the most common used social media used by our target market, we decided to make an
Instagram account, and also LINE official account.
2. Instagram : @poptato
Our Instagram account is used to keep the Popfriends updated with us by sharing our teaser about food and drink, product’s
information, interesting promotions or discounts (including quiz), announce winner of the quiz, and latest news about us
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1.
LINE official account : @dtb1764p
Our LINE official account is used to spread the information and interesting promotions or discounts. Basically, our
Instagram and LINE official account has the same promotion content. However, we more often broadcast news about
Poptato on our LINE official account, considering there are many Popfriends who added our LINE official account, and
also the time that our target market use to chat in LINE takes more time rather than any other social media. To gain
LINE’s friends and in order to gain people’s awareness, we make quiz which held 2 times.
Moreover, we also contact some of Bandung’s food blogger account in Instagram to promote our products by reposting our
picture. This technique is used to get people who lives in Bandung’s attention. After sending our pictures and caption, we got
featured in @wisatakuliner_bandung & @akulapar for free.
C) Printed Advertising
To make students know about our company and product, we decided to make an invitation to potential buyer who called
“lucky people”. We make 120 small invitations (6x10 cm, printed in soft art paper). After listing potential places, we
decided to spread the invitations to several high schools and universities (private and public school), and also strangers.
Here are the list of the distribution:
- SMAN 3 Bandung ( 10 invitations)
- SMAK 1 BPK Penabur Bandung (10 invitations)
- SMA St. Aloysius Bandung (10 invitations)
- Institut Teknologi Bandung - to all faculty and
some of UKM (40 invitations) We spread 1/3 of our invitations in
our own university considering most of them will come.
- Parahyangan University (15 invitations)
- Maranatha Christian University (15 invitations)
- Our own friends (20 invitations)
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D) Quiz
In order to gain LINE account’s friends and also having fun with our Popfriends, we decided to make 2 quiz. The first quiz
was held on Monday, 8th November 2015 , and the question was “What is the fill of Poptato?” The quiz’s goal is to make
people know about what our signature product is. Total participants of 1 st quiz is 40 people and we’ve reached the target
for first quiz (80 friends added us on LINE). We choose the winner by stalking the participants who answered right one by
one and search for the one who have many followers. This technique is used to make the winner’s followers know about
Poptato, because the winner was required to upload the photo contains Poptato’s information.
The second quiz was held on Monday, November 15 th. The quiz’s goal is to make people know about the main theme and
decoration. So, when they heard the word “carnival”, they would probably think about Poptato. Total participant of the 2 nd
quiz is 57 people, and we’ve reached the target for the second quiz (140 friends added us on LINE). The technique to find
the winner is still the same.
E) Personal LINE Chat
In this marketing strategy, every person in our company should greet some friends, share about what Poptato is, and ask
them to follow Poptato’s social media, also invite them to come on our execution day directly.
F) Endorsement
We have endorsed 5 hits people from ITB, Parahyangan University, UNIKOM, UNISBA and UPI. This endorsement is used to
make their followers notices Poptato, and come to our booth. In return, we gave them a free product if only they come to
our booth.
G) Changing our profile picture
All of Poptato’s members changed their profile picture. The propose of using this technique is to raise the feel of curious
from people so they became aware to Poptato because they saw lots of people using the same template for the profile
picture
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4.4 Financial Preparation
In creating a financial budget, first of all we give freedom to the other divisions to report the budget in case they need. After they
conducted a survey on the market, they reported the budgets they need. After that we made a budget.
After the capital was provided, we begin to divide to the first division who can purchase needs first. But, there are also a few of
them bought the goods and materials in advance then report to us, but in condition that the goods is determined according to the
price of the initial agreement.
In financial activities, we emphasize to each division to record each transaction to facilitate our record financial statements.
For coordination with other divisions, such as if the price of corn flour are used beyond the initial set of prices, our finance
division prioritizes communication. So if there is a price or goods turns unexpected, as long as had been discussed in advance and
has sought alternatives, we are willing to spend the money.
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5. EXECUTION
5.1 Rundown Plan
This is one of our schedule On Sunday morning, at 3 a.m, our operation team woke up and started making the batter. The tent
team went to Jessie James. At 6.30 all of our team arrived in Jessie James, we had some finishing preparation and pray, after
that at 7.30 we could start selling. We sold our food in the booth and we spread our team around Jalan Riau.
On Sunday, the situation was more crowded than Saturday, it was a good chance for us. At 2 p.m our safety stock was
decreasing more than It had to be, so our CEO and COO decided to restock our ingredient, restock team (Alifa and Andri) went
to the nearest market to buy the 5 kg of potato, fortunately the plan ran well and our restock team came before our
ingredients became exactly empty. So while there are a lot of costumers came we were ready to serve them. At 4 pm, our
poptato was sold out, and we decided to just sold our J.Lo because we didn’t have time to buy the ingredients anymore. Finally,
at 5 p.m we closed. Because our J.Lo was still remaining, so we decided to give it as a charity to some people around Jessie
James.
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5.2 Marketing Execution
A) Sales promotions
1
2
3
4
5
Promotions details:
1.
2.
3.
4.
5.
10% discount for the first 30 students who bring their ID Card
Bundling price for lucky people who bring their special invitation
Free Jessie James voucher for those who purchase more than Rp. 40.000
Free 1 Poptato for the lucky winner on Instagram
Surprise discount:
- Hint 1 : Oh losing him was blue I’d ever known, missing him was dark grey all alone. Forgetting him was like trying to know
somebody you never met. ‘Cause loving him was _ _ _ (Taylor Swift - Red)
- Hint 2 : Showing a picture of red shirt
The surprise discount is for those who wear red clothes. (10% discount for the first 30 customers)
A) Food blogger’s review
We have contacted @foodiary_bdg considering his instagram’s feed is all about food that price is not
too pricey , and he came on our execution day (Saturday, November 21st 2015). Luckily, when he asked
the details about our company, we told him that this was our first time selling our products in
“market”, and he gave us a free promotion. He captured our product, asked what our product is, and
reviewing our products on his Instagram. We believe this was one of the effective way to promote our
Adapt Starbucks’
technique
and shout
whenever
someone their
purchase.
product,A)because
we can see
that there
are“Terimakasih
some of theKakak”
followers
mentioned
friends to come in
We write “Have a nice day, ….” In every cup. Basically, this technique is used to make our
@foodiary_bdg’s
posthappy
. His posting
canphoto
be seen
documentation
page.
customers
and post the
of ourinproduct
on Instagram,
and of course make our
product well-known in only 2 days. When the customer finish shopping in our stand, we will
shout “Terimakasih Kak/Bu/Pak (name)” And we can see the bright smile hanging on our
customer’s face. That is such a pleasure for us.
B) Dance and shout on the road
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C) Adapt Starbucks’ technique and shout “Terimakasih Kakak” whenever someone purchase.
We write “Have a nice day, ….” In every cup. Basically, this technique is used to make our
customers happy and post the photo of our product on Instagram, and of course make our
product well-known in only 2 days. When the customer finish shopping in our stand, we will shout
“Terimakasih Kak/Bu/Pak (name)” And we can see the bright smile hanging on our customer’s
face. That is such a pleasure for us.
D) Dance and shout on the road
When our booth is not so crowded, we decided to dance on the road and shout some sentences about Poptato,
like: “Ayo Bapak/Ibu dicoba dulu Poptatonya”, “Poptatonya yuk!” and this technique works well because there
were so many people saw us dancing and shouting, and some of them come to our booth.
E) Mobile selling around Riau’s street and GOR Saparua
We decided to sell around Riau’s street in front of factory outlet (Summit, Heritage, etc) and sell
around GOR Saparua. The effective mobile selling was on Sunday, because there were so many
people hanging out in Riau’s street on Sunday. And to make our mobile selling easily, we have
made a catchy holder to hold about 4-6 products.
F) Make “ojek-payung” service
Due to rainy season, we make “ojek payung” service for our customer, so they can still buy our products without
getting wet. This technique went well because some of our customers didn’t bring umbrella while
it was raining, and when they wanted to go to our stand, they got panicked. So, we came to them
and start our “ojek payung” service.
G) Provide photobooth accessories
When we know the time needed to prepare our product is quite long, we provide some photobooth accessories, so
when the customer wait, they felt happy with our cheerful and happy ambience of carnaval. After they took some
photos, we want their photos to be uploaded on our Instagram account. They also can ask us if they want their
photos by our LINE official account.
H) Charity
Unpredictably and shockingly, one of customer who comes from Malaysia gave us Rp
100.000 ,-. At first, we thought it was a trap for us, so some of us run and “chase” them.
But surprisingly, they told us that the money given should be used for charity. They asked
us to buy our products from the money that had given us and give it to unfortunate people.
We gave them 4 foods and 5 drinks and after that, we could see the bright face of
unfortunate peoples. We were so thankful because she has an angelic-heart.
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5.3 Job Distribution on the Execution Day
Name
Nanda Bagus
Ahyan Fadhani
Desita Wahyu
Kidam Aulia
Kimberly
Shannon Dwi
Job Distribution
Controlling all the activity
Promoting and Selling Around booth and Jalan Riau
Alifa Masya
Andre Agasi
Dini Fauziyah
Febianti Hersan
Restock team
Documentation and Promotion
Cashier
Give the order information from Nia to the kitchen
team
Cook and control
Managing order
Cooking
Documentation and restock team
Making batter
Write the name of customer
Making J.Lo (Drink)
Music and Entertainment Director
Put poptato to the packaging
Pouring Sauce to Poptato
Kartika Cahya
Lazuardi Yusril
Lirih Utami
Andri Ronaza
Nadia Athinna
Nathania
Nisita Nola
Philip Cuaca
Nindya Resti
Sofwatun Nida
5.4 Mangaging Orders
5
1
CASHIER
Desk for
Poptato
4
2
3
ST
OV
ST
OV
3
Drink
section
STORAGE
SPACE
To make the kitchen is not in the “hectic” situation, we
need to plan a strategy. Our technique can be seen at the
picture below. First, the customer comes and order their
Poptato, as soon as they order, they have to pay first.
Then, cashier(1) gives a note to “middle-man”(2) to give
it to the pourer(3) or to the drink section. The chefs
always cook, and they put the poptato on the desk for
poptato. The pourer(3) can just take it and give the sauce
as the customer’s order. After that, the pourer and a
person from drink section give it back to the middle-man,
so the middle-man can write “have a nice day” on the
cup.
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CHALLENGE
EXPLANATION
HOW TO SOLVE
HOW TO IMPROVE
LOCATION
Based on our market
research, we wanted to
sell our product in front
of Jessie James on Jalan
Riau. We had already
made a deal with The
General Manager of
Jessie James. The
problem was
unexpectedly the
general manager of
Jessie James suddenly
asked Poptato to move
to Cheap Outlet because
there were already 2
stands at Jessie James.
The first challenge that
we have was while we
are going to choose what
product we wanted to
sell, it spent not so little
time because we were
arguing what will be the
best product that people
will choose.
The three companies
(Maacie, Poptato,
Chipoque) made an
appointment to talk to
the General Manager of
Jessie James. After we
discuss about the place,
than it settled that the
three of us stay on the
same place.
We have to research
every place, not only at
Jalan Riau, but also at
Dago Street and Taman
Lansia. We should give
permission not only one
place but also several
place that we want to
sell
PRODUCT
WEATHER
In order to solve that
problem, we decided to
do
brainstorming
technique in our group,
we conveyed our idea
and opinion and wrote
all of them. After doing
brainstorming, we did
the market research by
spreading
and
interviewing
people
around jalan Dago, jalan
Riau and Taman Lansia.
After that, we finally can
decide what is the
product that we want to
sell
Lately the weather in Because we had a big
Bandung is not good. enough booth, so when
Sometimes the sun rain came we back off
shines bright, sometimes every stuff in our tent.
it rains so hard. Rain is We put plastic in front of
one of our problem stand so our menu and
because we have to big logo of Poptato did
move all the things not get wet. We also
inside our booth little bit provide umbrella for our
deeper in order to not customer, we called it
In a group of discussion,
there have to be a leader
who will lead the
discussion. If we want to
make some decisions, it
is better to involve all
the
members
of
discussion. You can use 3
technique,
either
brainstorming, nominal
group technique, or
devil’s advocacy.
From
the
weather
challenge, we can learn
that we have to be
professional to move a
threat into opportunity.
We also learn that we
have to be always ready
for any situations.
19
LACK OF INGREDIENT
get in touch by rain.
“ojek payung” . Rain is
also a blessing, because
we can sell our product
to people who are
waiting in front of Jessie
James.
The last obstacle for us
is, while selling on the
second day, our main
ingredient, potato is
getting empty even
though we have bought
40 kg of it before
COO and CEO decided to
restock 5kg of potato.
The plan was running
well,
because
our
restock
team,
Alifa
Masya and M. Andri
Ronaza could come back
to our stand before the
main ingredient became
really empty.
We learned how to be
agile
whatever
the
situation is, we also
learnt to be brave to
make a decision.
20
8.Appendices
List of partnerships
A. We had the partnership with PT Kagum Fashion which have several Factory Outlet in Bandung,
and one of them is Jessie James, our execution place.
B. We had the partnership with Bandung Government (Kecamatan Babakan Ciparay) which
borrow us a 3 x 3 tent, then in return we give them a poptato’s voucher from us .
Letter of Agreement Poptato – Kecamatan Babakan Ciparay (Tent)
Letter of
Agreement Poptato
– PT Kagum
Fashion ( Place)
21
MEMBER PROFILES
Nanda Bagus Nurhidayat (CEO)
Science
Male
18
Extrovert
East Java
Choleric
Kidam Aulia Rasnadipoetra (HR)
Male
Science
18
Ambivert
West Java
Sanguine
Shannon Dwiputri Chandra (Secretary)
Female
Science
18
Introvert
West Java
Phlegmatic
Kimberly Iwantoro ( Head of Marketing)
Female
Social
18
Extrovert
Jakarta
Melancholic
Ahyan Fadhani ( Research)
Male
Social
18
Introvert
Jakarta
Phlegmatic
Desita Wahyu ( Promotion)
Female
Science
17
Extrovert
Bali
Sanguine
22
Andre Agasi ( Publishing and Design)
Male
Science
17
Introvert
Central Java
Melancholic
Sofwatun Nida ( Publishing and Design)
Female
Science
18
Introvert
Jakarta
Phlegmatic
Lazuardi Yusril ( Head of Finance)
Male
Science
19
Ambivert
East Java
Phlegmatic
Philip Cuaca (Accounting)
Male
Social
18
Introvert
North Sumatera Melancholic
Dini Fauziyah (Budgeting)
Female
Social
18
Introvert
Jakarta
Phlegmatic
Kartika Cahya Pertiwi (Head of Operation)
Female
Social
West Java
18
Introvert
Choleric
23
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Promotional Materials PROMOTIONAL MATERIAL
No Promotional materials
1. Poptato menu
Description
A menu which is put on the cashier
table so the customers can choose
what is our food. In the back, we also
put some discount promo so
customers can see our promo. The
menu’s color is red and yellow based
on our theme “carnival”
2.
Blackboard menu
A blackboard decorated by colorful
chalk to attract people’s attention.
This blackboard can be brought while
walking to
3.
Photobooth accessories
4
Poptato Giant logo
In this era, teenagers and young
adults really like to take a photo. So
we provide accessories for them to
take a photo at Poptato’s booth. When
they take a photo and post it into
their social media, we hope that their
friends will be interested to come to
our stand. It also makes a happy
ambience
A giant logo was printed to be sticked
at our stand, but we can take the
giant logo to promote our stand by
walking around and shouting with this
giant logo so people can see us
because of the size and the colour.
Picture
25
5
Invitation
An invitation card was made and
spread to people in Bandung, we went
to some universities and high schools
to give it to our friends. There were
120 invitation
6.
Whiteboard
A big white board was also put near
our stand, so our customers can
write their opinion and advice for our
evaluation.
7.
Mobile phone
A mobile phone is very useful device
because there was poptato’s account
in it, mobile phone always connected
with popfriends by using social media
SOCIAL MEDIA ACTIVITIES
Line Activities
Caption
Hello POPFRIENDS! ☺
POPTATO.Co is Popping soon on November 2015.
Please keep update with us for further information and special
promotion by follow our:
IG : @poptato.co
instagram.com/poptato.co
Line : @dtb1764p
http://line.me/ti/p/%40dtb1764p
26
Ps: Be ready to hear the announcement of our dishes!
With best regards,
POPTATO.Co
Pop in Your Mouth
[2 HARI LAGI NIH!!]
Hello POPFRIENDS! ☺
Pastiin kamu jangan sampe kelewat event besar ini karena 2
hari lagi (Senin, 9 November 2015) kita bakalan adain quiz yang
hadiahnya POPTATO untuk 1 orang pemenang yg menjawab
benar dan beruntung! YAYYY! Excited enough? �
Apasih syarat ikut quiz nya?
1. Kamu yang udah add LINE & follow IG kita
2. Kamu yang sudah nyebarin info ini ke temen-temen kamu
3. Kamu yang pengen banget dapet hadiah dari POPTATO.Co
Nah, silahkan diajak temen-temennya yang lain terutama yang
domisilinya di Bandung, buat add LINE :
http://line.me/ti/p/%40dtb1764p , dan follow IG :
instagram.com/poptato.co ya!
Have a great day POPFRIENDS ☺
[H-1!!] PROMO 3
Dear lucky people, seneng banget kan udah dapet invitationnya
? Yuk dibawa besok atau lusa ke stand POPTATO.Co di Jessie
James (Jl. Riau no 26)
Kalian orang2 beruntung banget karena bisa beli makanan dan
minuman kami hanya dengan 20.000 saja! Ga kebayang deh
kapan lagi bisa begini.
See you popfriends! We are ready to pop your mouth! ☺
With best regards,
POPTATO.Co
Hello! I'm Delaura and i'll be coming to POPTATO.Co' s stand on
27
21-22 November 2015 at Jessie James outlet (Jl. Riau No. 26)
their products are so delicious and unique, and it will seriously
lighten up your day! See you there ☺
Miss Delaura will be comin to our booth! YAY �
How about you?,kehabisan ya! Ayo ajak mama, tante, kakak, dan
pacar cewe kamu buat ikutan promo ini! Dijamin deh, perut
senang, belanjaan ada, kantong tetep tenang! ☺
Can't wait to see you because we are ready to pop your mouth!
☺With best regards,
POPTATO.Co
Pop in Your Mouth
Halo popfriends! POPTATO.Co mengucapkan terimakasih banyak
atas kehadiran dan keceriaan yang terpancar dari muka dan
feedback kalian! ☺
Today, we proudly announce that our products are SOLD OUT!
CHEERS �
Can't wait to see you tomorrow, on our last day popping you at
Jessie James Factory outlet (Jl. Riau no 26)
We are ready to pop your mouth! ☺
And many more..
Instagram Activity
Total line post : 31
Caption
28
Hello! I’m Emilia and I’ll be coming to POPTATO.Co’s stand on 2122 November 2015 at Jessie James outlet (Jl. Riau No. 26) their
product are so delicious and unique, and it will seriously lighten
up your day! See you there
Miss @emiliarazak will be coming to our booth. YAY
How about you?
SPECIAL PROMOTION!
Kita bakal bagi2 invitation ini ke kalian para pecinta poptato! Yay.
Tapi, berhubung kuota invitation ini terbatas, kita bakal kasih 120
invitations ini ke lucky person.
Kalo kamu udah dapet invitation ini, kamu berhak dapat harga
sepsial untuk paket makanan dan minuman kita. YAYYY
Are you the lucky one?
Hello POPFRIENDS! ☺
POPTATO.Co is Popping soon on November 2015.
Please keep update with us for further information and special
promotion by follow our:
IG : @poptato.co
instagram.com/poptato.co
Line : @dtb1764p
http://line.me/ti/p/%40dtb1764p
Ps: Be ready to hear the announcement of our dishes!
With best regards,
POPTATO.Co
Pop in Your Mouth
29
HALO POPFRIENDS!
Udah ga sabar banget nih ya buat coba makanan andalan kita?
Tenang-tenang, ga sampe 24 jam lagi kamu bakal bisa mencoba
makanan yang kamu impikan selama ini. YAYYY �� We are ready
to pop your mouth!
See you di Jessie James outlet (Jl. Riau no. 26)! Can't wait to see
you, popfriends ☺
Dear kak @foodiary_bdg , thankyou for review our products. We
are so glad that you come ☺ Sukses terus kak!
And many more..
Total instagram activity : 54
Line Chat
Caption
4 November 2015
Hello! Thanks for adding us as a friend ☺
We are POPTATO Company. Please keep update with us for further
information and special promotion.
Ps : Don't miss any detail!
With best regards,
POPTATO
Pop in Your Mouth 〓
30
7 November 2015
[2 HARI LAGI NIH!!] Hello POPFRIENDS! ☺
Pastiin kamu jangan sampe kelewat event besar ini karena 2 hari lagi
(Senin, 9 November 2015) kita bakalan adain quiz yang hadiahnya
POPTATO untuk 1 orang pemenang yg menjawab benar dan beruntung!
YAYYY! Excited enough? �
Apasih syarat ikut quiz nya?
1. Kamu yang udah add LINE & follow IG kita
2. Kamu yang sudah nyebarin info ini ke temen-temen kamu
3. Kamu yang pengen banget dapet hadiah dari POPTATO.Co
Nah, silahkan diajak temen-temennya yang lain terutama yang
domisilinya di Bandung, buat add LINE :
http://line.me/ti/p/%40dtb1764p , dan follow IG :
instagram.com/poptato.co ya!
9 November 2015
HALO POPFRIENDS! Sesuai janji kita nih, bakal diadin quiz SEKARANG
BANGET!!
Jadi POPTATO adalah ***** berbalut kentang kecil-kecil, yang pastinya
ukurannya pas banget di mulut kamu.
Nah kira-kira, apa sih ***** itu ?
A. Bakso
B. Sosis
C. Telur
D. Udang
Langsung aja dijawab dengan mengisi [A / B / C / D] di Official LINE ID
kami ya!
Udah tau jawabannya? Jangan disebar ke yang lain ya jawabannya. Biar
semakin gede peluang kamu buat menangin quiz ini YAY! �
And many more..
31
BOOTH LAYOUT
Booth Layout
5
1
CASHIER
Desk for
Poptato
4
2
3
ST
OV
ST
OV
Booth Design
3
Drink
section
No
1
Name
Cashier
2
Middle-man
3
STORAGE
SPACE
3
4
5
Job
 Receive order from customer
 Take care of the money
 Receive order from cashier
 Pass the order to no 3
Sauce pourer  Accept order from middle-man
 Pour the sauce to Poptato as
customers’ order
Drink section Make J.Lo
Middle-man
Write message for customer
Take poptato Customer take their Poptato
Property in Poptato stand:





Red-yellow balloon
Giant poptato logo
Blackboard
Menu
Whiteboard(customer
review)
 Laptop

32
INCOME STATEMENT
POPTATO.Co
INCOME STATEMENT
For the Period Ended December 22, 2015
Sales
Sales Discount
Net Sales
Rp. 5,280,500
(Rp. 197,500)
Rp. 5,083,000
Cost of Goods Sold
Rp. 1,928,500
Net Purchases
Total Cost of Goods Sold
Rp. 1.928,500
Rp. 3,154,500
Gross Profit
Expenses
Marketing Cost
Operation – R & U Cost
Total Expenses
Rp. 353,500
Rp. 876,000
Rp. 1,229,500
Rp. 1,925,000
Net Profit
Cash Flow
Cash flow journal
Date
9/11/2015
10/11/2015
12/11/2015
13/11/2015
Transaction
Type
Finance
Operation - RU
Marketing
Marketing
Operation - RU
Item
Capital
Cup + cover
Fabric
Balloon
Paper Cup
Oil Paper
Skewers
Straw
Receipt
Debit
Credit
2,400,000
1
2
3
3
3
3
3
46,500
63,000
10,000
108,000
21,000
10,000
15,000
Balance
2,400,000
2,353,500
2,290,500
2,280,500
2,172,500
2,151,500
2,141,500
2,126,500
33
14/11/2015 Marketing
16/11/2015 Marketing
Finance
17/11/2015 Operation - RU
Operation - P
Operation - RU
Operation - P
Marketing
Operation - P
Operation - RU
19/11/2015
Operation - RU
Marketing
20/11/2015 Operation - P
21/11/2015
Cup
Stickers
Coupon print
Capital
Rent Place
Cornstarch
Lemontea
Sasa Sause
Cup
Skewers
Maizena
Oil
Ketchup
Carton
Scotline
Uhu
Potato
Sausage
Terigu
Sugar
Bombay
Black pepper
Seasonings
Transport
Sterofoam
Cup
Straw
Print
Cornstarch
Egg
Saori Teriyaki
Galloon Water
Ice
Milk
Wheat
Swallow jelly
3
4
5
-
1,000,000
6
7
8
9
9
9
10
11
12
13
13
13
14
14
14
15
16
17
17
18
19
20
20
16,000 2,110,500
160,000 1,950,500
44,000 1,906,500
2,906,500
500,000 2,406,500
55,000 2,351,500
231,300 2,120,200
28,000 2,092,200
32,000 2,060,200
7,000 2,053,200
18,500 2,034,700
100,000 1,934,700
33,000 1,901,700
10,000 1,891,700
14,000 1,877,700
5,000 1,872,700
360,000 1,512,700
250,000 1,262,700
52,500 1,210,200
50,000 1,160,200
22,000 1,138,200
28,000 1,110,200
15,000 1,095,200
15,000 1,080,200
13,000 1,067,200
54,000 1,013,200
8,500 1,004,700
24,000 980,700
293,700 687,000
84,600 602,400
16,300
586,100
20,000
566,100
27,500 538,600
74,500
464,100
31,600 432,500
24,000 408,500
34
Finance
22/11/2015 Marketing
Operation - RU
Operation - P
Finance
22/11/2015 Marketing
7/12/2015 Finance
Pepper
20
27,600
380,900
Margarine
Refill water
Plastic
Sales
Print
Tissue
Cover cup
Plastic glove
Wheat
Sausage
Potato
Sales
Total Discount
Giving back capital
21
22
23
10,000
8,000
5,000
370,900
362,900
357,900
2,681,400
2,671,400
2,653,400
2,638,400
2,628,400
2,618,400
2,605,900
2,565,900
5,522,900
5,325,400
2,925,400
-
2,323,500
24
25
25
25
26
27
27
-
10,000
18,000
15,000
10,000
10,000
12,500
40,000
2,957,000
197,500
2,400,000
Cash Flow Statement
CASH FLOW STATEMENT
Operation
Cash Receive from
customer
Cash Paid for
Production
Utilities
Rp. 5,280,500
Rp. -1,928,500
Rp. -876,000
Net Cash Flow from operation
Marketing
Cash Paid for
Rp. -275,500
Promotion
Rp. -78,000
Decoration
Rp. -197,500
Discount
Net Cash Flow from marketing
Net Increase in cash
Rp. 2,476,000
Rp – 551,000
Rp. 1,925,000
35
Date
12/11/2015
13/11/2015
14/11/2015
16/11/2015
17/11/2015
19/11/2015
22/11/2015
22/11/2015
10/11/2015
13/11/2015
17/11/2015
19/11/2015
22/11/2015
17/11/2015
Transaction
Type
Item
Debit
Marketing Cost
Marketing
Fabric
Marketing
Balloon
Marketing
Stickers
Marketing
Coupon
Print
Marketing
Carton
Scotline
Uhu
Sterofoam
Marketing
Print
Marketing
Print
Marketing
Total discount
Total Marketing Cost
Operation (Rent Place & Utilities) Cost
Operation - RU
Cup + cover
Operation - RU
Paper Cup
Oil Paper
Skewers
Straw
Cup
Operation - RU
Rent Place
Operation - RU
Cup
Skewers
Transport
Operation - RU
Cup
Straw
Operation - RU
Tissue
Cover cup
Plastic
glove
Total Operation (Rent Place & Utilities) Cost
Operation (Product) Cost
Operation - P
Cornstarch
Credit
Balance
63,500
10,000
160,000
44,000
10,000
14,000
5,000
13,000
24,000
10,000
197,500
551,000
46,500
108,000
21,000
10,000
15,000
16,000
500,000
32,000
7,000
15,000
54,000
8,500
18,000
15,000
10,000
876,000
55,000
36
Lemontea
Sasa Sause
Maizena
17/11/2015 Operation - P
Oil
Ketchup
Operation - P
Potato
Sausage
Terigu
Sugar
Bombay
Black
pepper
Seasonings
Cornstarch
20/11/2015 Operation - P
Egg
Saori Teriyaki
Galloon Water
Ice
Milk
21/11/2015
Wheat
Swallow
jelly
Pepper
Margarine
Refill water
Plastic
Wheat
22/11/2015 Operation - P
Sausage
Potato
Total Operation (Product) Cost
TOTAL EXPENSES
Financial budgeting
No. Expenses
Marketing Cost
1.
2. Operation (Rent Place & Utilities)
231,300
28,000
18,500
100,000
33,000
360,000
250,000
52,500
50,000
22,000
28,000
15,000
293,700
84,600
16,300
20,000
27,500
74,400
31,600
24,000
27,600
10,000
8,000
5,000
10,000
12,500
40,000
1,928,500
3,355,500
Cost
Rp. 340,000
Rp. 690,000
Percentage
10,54%
21,40%
37
Operation (Product)
Finance
Packaging
Discount
Unexpected Cost
Total Cost
Budget per division
Rp. 1,240,000
Rp. 10,000
Rp. 585,000
Rp. 160,000
Rp. 200,000
Rp. 3,225,000
3.
4.
5.
6.
7.
38,44%
0,32%
18,14%
4,96%
6,20%
100%
Marketing
No.
1.
2.
3.
4.
5.
6.
7.
8.
Total
No.
1.
2.
3.
4.
Total
Utilities
Brochure
Fabric
Balloon
Small menu
Customer Review
Banner
Trays
Accessories
Utilities
Rent Place
Tent
Transport
Gas
Cost
Rp. 10,000
Rp. 80,000
Rp. 15,000
Rp. 15,000
Rp. 15,000
Rp. 75,000
Rp. 30,000
Rp. 100,000
Rp. 340,000
Operation (Rent Place & Utilities)
Cost
Rp. 500,000
Rp. 50,000
Rp. 100,000
Rp. 40,000
Rp. 690,000
Operation (Product)
FOOD (10 units)
No. Utilities
Flour
1.
2. Maezena
3. Milk
4. Egg
5. Oil
Cost
Rp. 4,000
Rp. 3,500
Rp. 3,000
Rp. 4,000
Rp. 5,000
38
6. Seasoning
7. Potato
8. Sausage
9. Black pepper
10. Tomato ketchup
11. Onion
12. Soy sauce
13. Sugar
14. Seasoing
Total (250 units)
DRINK (10 units)
15. Lemon tea
16. Water
17. Jelly
18. Ice
Total (150units)
Total Operation (Product)
Sales/Profit forecasting
Rp. 2,000
Rp. 5,000
Rp. 6,000
Rp. 1,000
Rp. 1,000
Rp. 1,000
Rp. 500
Rp. 500
Rp. 500
Rp. 925,000
Rp. 10,000
Rp. 5,000
Rp. 5,000
Rp. 1,000
Rp. 315,000
Rp. 1,240,000
Finance
Cost
No Utility
Rp.
1 Bon
10,000
Rp.
Total
10,000
Packaging
Cost
No Utility
Rp.
1 Food
packaging 450,000
(250
units)
Rp.
2. Drink
packaging 135,000
(150
units)
Rp.
Total
585,000
39
Transactions
TRANSACTIONS
40
DOCUMENTATIONS
O
They are the some of
the lucky people who
got our invitation
Winner of first quiz
Winner of second quiz
They got our surprise discount because they wore red
shirt!
Our Booth Design
We offered “ojek payung"
41
Our stand was really crowded
Customers’ Review
Our lovely Popfriends who came to stand to enjoy Poptato.
Poptato Team
One of our lecturers
came to our booth
42
43
References
Agustiar, G, et all. 2014. La Dolce
Aldriyan, A, et all. 2014. Motahu
http://abacus.bates.edu/~ganderso/biology/resources/writing/HTWcitations.html
http://www.goodreads.com/quotes/tag/teamwork
http://www.srichinmoyquotes.com/quotes-humility/
http://intro2businesssbmitb.weebly.com/uploads/3/7/3/9/37394013/week_09_decision_making__28_10_2015__tutorial.pdf
44